Masterclass in Digital & Social Media Marketing

Video on demand e-learning course

1392 students also took this course
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Total hours

171

25 hours are hands-on personal exercises

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Access

8

months access to complete the course


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Language

Lessons & presentations in Greek (στα Ελληνικά)


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Certification

You get a Professional Diploma 


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Graduates

1392 students also took this course

About our digital & social media marketing e-learning course

Syllabus

This advanced training program offers a comprehensive, step-by-step approach to learning digital marketing strategies, platforms, networks, tools, and results. Throughout the course, you will be presented with a series of step-by-step lectures, tutorials, and hands-on exercises that will equip you with the necessary skills to excel in the field of digital marketing. Our team of experts will guide you through each module, ensuring that you have a thorough understanding of the subject matter.

We understand the importance of staying up-to-date with the latest trends and developments in the digital marketing industry. As such, our course is designed to cover a wide range of topics, including but not limited to content marketing, search engine optimization, social media marketing, email & mobile automations, advertising campaigns, influencer marketing & many more.

28 courses in 1

Our course is comprised of most of our courses in one, which includes all of our paid and some free e-learning courses.

Extendable for one (1) more year

Upon completion of the course, we offer an optional annual subscription that will grant you access to all updates to our videos and files for one (1) more year. Renewal of the subscription is also optional. You can cancel anytime. We highly recommend this subscription to ensure that you stay up-to-date with the latest developments in the field.

Industry-recognized credentials

Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital & social media marketing training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • understand the features of all demonstrated platforms, networks, and tools.
  • identify problems, plan and develop problem-solving strategies that you can optimize.
  • create cohesive, persuasive content or creatives and distribute them to others.
  • evaluate all available insights, analytics, metrics, and relevant KPIs to make informed decisions in the realm of digital marketing.
  • sell services to your customers as an authority, set up and manage their accounts.
  • apply everything you know to secure a successful career in the field.

Benefits of obtaining this digital & social media marketing training

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

The best digital marketing e-learning course

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Annual access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - Syllabus

Lecture
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Course overview - Exams

Lecture
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Course overview - You & Knowcrunch

Lecture
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Marketing fundamentals

0h 41m

The 4Ps of marketing mix

Lecture
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Marketing - Product

Lecture
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Marketing - Target

Lecture
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Marketing - Placement

Lecture
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Marketing - Pricing

Lecture
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Marketing - Promotion

Lecture
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Marketing - Goals

Lecture
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Marketing - Key perfomance indicators

Lecture
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Marketing - Brief

Lecture
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Marketing - Branding

Lecture
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Marketing - Summary

Lecture
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Digital marketing - fundamentals

1h 11m

The digital marketing

Lecture
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Digital marketing - Websites

Lecture
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Digital marketing - Clicks

Lecture
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Digital marketing - Website landing pages

Lecture
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Digital marketing - Conversions

Lecture
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Digital marketing - Search engine optimization

Lecture
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Digital marketing - Content marketing

Lecture
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Digital marketing - Social media marketing

Lecture
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Digital marketing - Advertising campaigns

Lecture
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Digital marketing - Influencer marketing

Lecture
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Digital marketing - Email & mobile marketing

Lecture
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Digital marketing - Monitoring

Lecture
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Digital marketing - Summary

Lecture
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Digital marketing - customer journey & funnel

0h 52m

The customer journey and funnel

Lecture
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Customer - Audience personas

Lecture
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Customer - Journey

Lecture
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Customer- Journey tactics

Lecture
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Customer - Funnel

Lecture
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Customer - Funnel tactics

Lecture
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Customer - Summary

Lecture
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Digital marketing - phenomena

1h 23m

The online phenomena

Lecture
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Phenomena - Crowdsourcing

Lecture
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Phenomena - How crowdsourcing works

Lecture
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Phenomena - Viral

Lecture
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Phenomena - Long tail

Lecture
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Phenomena - Long tail & entrepreneurship

Lecture
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Phenomena - Long tail & content production

Lecture
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Phenomena - Long tail & search

Lecture
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Phenomena - Long tail & advertising

Lecture
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Phenomena - Artificial Intelligence

Lecture
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Phenomena - Machine learning

Lecture
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Phenomena - Summary

Lecture
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Websites - design & development

1h 24m

How to work with web designers & developers for your website

Lecture
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Working with developers - Website types

Lecture
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Working with developers - Domain names

Lecture
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Working with developers - Website hosting

Lecture
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Working with developers - Website secure certificate

Lecture
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Working with developers - Website structure & layout

Lecture
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Working with developers - Website usability

Lecture
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Working with developers - Website content

Lecture
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Working with developers - Finding web design agencies

Lecture
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Working with developers - Getting a web design proposal

Lecture
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Working with developers - Signing a web design contract

Lecture
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Working with developers - The web design & development process

Lecture
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Websites - management platforms

0h 47m

How to use website management platforms

Lecture
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The content management systems (C.M.S.)

Lecture
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How we use a content management system (C.M.S.)

Lecture
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The online ready to use content management systems (C.M.S.)

Lecture
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The e-commerce extensions for a C.M.S.

Lecture
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The complete e-commerce platforms

Lecture
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What the e-commerce platforms offer

Lecture
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The website themes

Lecture
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The website plug-ins & extensions

Lecture
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Websites - landing pages URLs & UTMs

1h 16m

URLs with UTMs

Lecture
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UTMs - How we use URLs

Platform demonstration
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UTMs - What we need to track

Platform demonstration
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UTMs - How UTMs work

Platform demonstration
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UTMs - How we prepare UTMs

Platform demonstration
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UTMs - How we create UTMs with tools

Platform demonstration
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UTMs - How we create UTMs with EXCEL formula

Platform demonstration
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UTMs - Summary

Lecture
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URL shorteners

Lecture
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URL shorteners - Free tools

Platform demonstration
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URL shorteners - Usage

Platform demonstration
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Websites - landing pages optimization (CRO)

1h 38m

How to optimize your website landing pages

Lecture
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Landing pages - How they work

Lecture
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Landing pages - Headline

Lecture
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Landing pages - Video

Lecture
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Landing pages - Call to action button (C.T.A.)

Lecture
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Landing pages - Benefits & incentives

Lecture
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Landing pages - Social proof

Lecture
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Landing pages - Lead generation form

Lecture
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Landing pages - How we monitor them

Lecture
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Landing pages - How we optimize them

Lecture
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How to optimize your e-shop

Lecture
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Optimize your e-shop - Main page

Lecture
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Optimize your e-shop - Products category page

Lecture
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Optimize your e-shop - Product page

Lecture
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Optimize your e-shop - Cart

Lecture
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Optimize your e-shop - Check-out page

Lecture
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Optimize your e-shop - Importance of check-out page

Lecture
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Optimize your e-shop - Marketing automations after sales

Lecture
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Websites - legal terms & conditions

1h 17m

Legal issues for a website

Lecture
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Legal issues for a website - Domain names

Lecture
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Legal issues for a website - Terms & conditions

Lecture
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Legal issues for a website - Data privacy policy

Lecture
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Legal issues for a website - Data & obligation

Lecture
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Legal issues for a website - Cookies policy

Lecture
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Legal issues for a website - Summary

Lecture
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Facebook platform

1h 22m

Facebook

Lecture
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Facebook - Feed

Platform demonstration
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Facebook - Other feeds

Platform demonstration
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Facebook - Interactions

Platform demonstration
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Facebook - Friends & profiles

Platform demonstration
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Facebook - Messenger

Platform demonstration
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Facebook - Video rooms

Platform demonstration
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Facebook - Videos

Platform demonstration
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Facebook - Marketplace

Platform demonstration
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Facebook - Groups

Platform demonstration
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Facebook - Pages

Platform demonstration
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Facebook - Events

Platform demonstration
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Facebook - Games

Platform demonstration
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Facebook - Summary

Lecture
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Facebook profile

2h 19m

Facebook profile

Lecture
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Facebook profile - Accounts center

Platform demonstration
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Facebook profile - Meta verified

Platform demonstration
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Facebook profile - Settings

Platform demonstration
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Facebook profile - Privacy

Platform demonstration
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Facebook profile - Professional profile

Platform demonstration
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Facebook profile - Image & cover

Platform demonstration
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Facebook profile - About & details

Platform demonstration
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Facebook profile - Photos, videos, more

Platform demonstration
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Facebook profile - Posts

Platform demonstration
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Facebook profile - Stories

Platform demonstration
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Facebook profile - Reels

Platform demonstration
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Facebook profile - Live video

Platform demonstration
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Facebook profile - Professional dashboard & analytics

Platform demonstration
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Facebook profile - Advertisements

Platform demonstration
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Facebook profile - Summary

Lecture
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Facebook pages

2h 12m

The Facebook Pages

Lecture
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Facebook Page - Create

Platform demonstration
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Facebook Pages - Page view & browsing

Platform demonstration
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Facebook Pages - General settings

Platform demonstration
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Facebook Pages - Privacy settings

Platform demonstration
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Facebook Pages - Page information

Platform demonstration
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Facebook Pages - Tagging settings

Platform demonstration
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Facebook Pages - Public posts settings

Platform demonstration
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Facebook Pages - Blocking, stories & reaction settings

Platform demonstration
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Facebook Pages - Access & management history

Platform demonstration
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Facebook Pages - Page quality & badges

Platform demonstration
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Facebook Pages - Notifications settings

Platform demonstration
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Facebook Pages - Linked accounts

Platform demonstration
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Facebook Pages - Edit info

Platform demonstration
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Facebook Pages - Edit action button

Platform demonstration
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Facebook Pages - Home & overview

Platform demonstration
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Facebook Pages - Professional dashboard insights

Platform demonstration
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Facebook Pages - Create posts

Platform demonstration
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Facebook Pages - Create stories

Platform demonstration
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Facebook Pages - Ad center

Platform demonstration
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Facebook Pages - Events

Platform demonstration
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Facebook Pages - Moderation assist

Platform demonstration
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Facebook Pages - Summary

Lecture
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Meta business manager

3h 0m

Meta Business Manager

Lecture
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Meta Business Manager - For agencies

Lecture
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Meta Business Manager - For freelancers

Lecture
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Meta Business Manager - For brands

Lecture
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Meta Business Manager - Create

Platform demonstration
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Meta Business Manager - Troubleshooting on creation

Platform demonstration
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Meta Business Manager - Access

Platform demonstration
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Meta Business Manager - Dashboard

Platform demonstration
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Meta Business Manager - All tools

Platform demonstration
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Meta Business Manager - Setup guide

Platform demonstration
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Meta Business Manager - Business info

Platform demonstration
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Meta Business Manager - People

Platform demonstration
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Meta Business Manager - Partners

Platform demonstration
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Meta Business Manager - Invitations acceptance

Platform demonstration
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Meta Business Manager - System users

Platform demonstration
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Meta Business Manager - Add a Facebook page

Platform demonstration
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Meta Business Manager - Set primary page

Platform demonstration
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Meta Business Manager - Request page access

Platform demonstration
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Meta Business Manager - Create a page

Platform demonstration
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Meta Business Manager - Pages access

Platform demonstration
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Meta Business Manager - Ad accounts

Platform demonstration
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Meta Business Manager - Request account access

Platform demonstration
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Meta Business Manager - Create an ad account

Platform demonstration
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Meta Business Manager - Account access

Lecture
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Meta Business Manager - Business asset groups

Platform demonstration
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Meta Business Manager - Apps

Platform demonstration
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Meta Business Manager - Instagram

Platform demonstration
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Meta Business Manager - Troubleshooting on Instagram accounts

Platform demonstration
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Meta Business Manager - Whatsapp

Platform demonstration
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Meta Business Manager - Troubleshooting on assets

Platform demonstration
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Meta Business Manager - Catalog

Platform demonstration
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Meta Business Manager - Datasets

Platform demonstration
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Meta Business Manager - Offline event sets

Platform demonstration
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Meta Business Manager - Custom conversions

Platform demonstration
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Meta Business Manager - Business creative folders

Platform demonstration
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Meta Business Manager - Domains

Platform demonstration
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Meta Business Manager - Block lists

Platform demonstration
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Meta Business Manager - News pages

Platform demonstration
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Meta Business Manager - Leads access

Platform demonstration
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Meta Business Manager - Billing & payments

Platform demonstration
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Meta Business Manager - Security center

Platform demonstration
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Meta Business Manager - Requests

Platform demonstration
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Meta Business Manager - Notifications

Platform demonstration
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Meta Business Manager - Brand rights protection

Platform demonstration
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Meta Business Manager - Media library

Platform demonstration
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Meta Business Manager - Summary

Platform demonstration
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Meta store locations manager

0h 31m

Meta store locations

Lecture
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Meta stores - What it is

Lecture
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Meta stores - Create locations

Platform demonstration
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Meta stores - Stores

Platform demonstration
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Meta stores - Store sets

Platform demonstration
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Meta stores - Data sources

Platform demonstration
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Meta stores - Summary

Platform demonstration
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Meta commerce manager

0h 55m

Meta commerce manager

Lecture
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Meta commerce - What it is

Lecture
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Meta commerce - Setup

Platform demonstration
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Meta commerce - Settings

Platform demonstration
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Meta commerce - Catalogue - Items & sets

Platform demonstration
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Meta commerce - Catalogue - Issues

Platform demonstration
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Meta commerce - Catalogue - Data sources

Platform demonstration
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Meta commerce - Catalogue - Events

Platform demonstration
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Meta commerce - Help

Platform demonstration
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Meta commerce - Summary

Platform demonstration
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Meta business suite

4h 21m

Meta Business Suite

Lecture
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Meta Business Suite - Home

Platform demonstration
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Meta Business Suite - Notifications

Platform demonstration
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Meta Business Suite - Inbox

Platform demonstration
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Meta Business Suite - Automated responses

Platform demonstration
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Meta Business Suite - Posts & stories dashboard

Platform demonstration
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Meta Business Suite - Text posts

Platform demonstration
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Meta Business Suite - Image posts

Platform demonstration
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Meta Business Suite - Link posts

Platform demonstration
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Meta Business Suite - Albums & carousels

Platform demonstration
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Meta Business Suite - Video posts

Platform demonstration
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Meta Business Suite - Reels

Platform demonstration
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Meta Business Suite - Scheduling & drafts

Platform demonstration
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Meta Business Suite - Stories

Platform demonstration
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Meta Business Suite - Planner

Platform demonstration
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Meta Business Suite - Insights

Platform demonstration
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Meta Business Suite - Business feed

Platform demonstration
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Meta Business Suite - Create lead forms

Platform demonstration
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Meta Business Suite - Manage collected leads

Platform demonstration
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Meta Business Suite - Apps

Platform demonstration
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Meta Business Suite - Ads

Platform demonstration
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Meta Business Suite - Settings

Platform demonstration
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Meta Business Suite - Help & support

Platform demonstration
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Meta Business Suite - Summary

Platform demonstration
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Instagram platform

0h 59m

What is Instagram

Lecture
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Instagram - Create account

Platform demonstration
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Instagram - Add existing account

Platform demonstration
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Instagram - Main feed

Platform demonstration
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Instagram - Engaging with posts

Platform demonstration
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Instagram - Stories feed

Platform demonstration
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Instagram - Engaging with stories

Platform demonstration
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Instagram - Main & stories feed algorithm

Lecture
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Instagram - Reels feed

Platform demonstration
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Instagram - Engaging with reels

Platform demonstration
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Instagram - Saving posts & reels

Platform demonstration
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Instagram - Reels feed algorithm

Lecture
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Instagram - Explore & search

Platform demonstration
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Instagram - Search accounts

Platform demonstration
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Instagram - Search reels

Platform demonstration
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Instagram - Not personalized

Platform demonstration
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Instagram - Search audio

Platform demonstration
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Instagram - Search tags

Platform demonstration
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Instagram - Search places

Platform demonstration
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Instagram - Explore & search algorithm

Lecture
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Instagram - Suggestions

Platform demonstration
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Instagram - Summary

Lecture
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Instagram profile

1h 42m

Instagram profile

Lecture
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Instagram profile - Business profile

Platform demonstration
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Instagram profile - Username

Platform demonstration
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Instagram profile - Name

Platform demonstration
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Instagram profile - Photo

Platform demonstration
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Instagram profile - Bio

Platform demonstration
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Instagram profile - Links

Platform demonstration
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Instagram profile - Links tools

Platform demonstration
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Instagram profile - Followers & following

Platform demonstration
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Instagram profile - Buttons

Platform demonstration
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Instagram profile - Story highlights

Platform demonstration
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Instagram profile - Main feed/grid

Platform demonstration
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Instagram profile - Reels feed/grid

Platform demonstration
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Instagram profile - Tagged feed/grid

Platform demonstration
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Instagram profile - Other feeds/grids

Platform demonstration
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Instagram profile - Your activity

Platform demonstration
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Instagram profile - QR codes

Platform demonstration
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Instagram profile - Settings & privacy

Platform demonstration
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Instagram profile - Account center

Platform demonstration
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Instagram profile - Password & security

Platform demonstration
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Instagram profile - Business tools & controls

Platform demonstration
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Instagram profile - Branded content & partnership ads

Platform demonstration
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Instagram profile - Subscriptions

Platform demonstration
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Instagram profile - Direct messages

Platform demonstration
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Instagram profile - Direct messages tools

Platform demonstration
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Instagram profile - Connect with Facebook page

Platform demonstration
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Instagram profile - Account insights

Platform demonstration
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Instagram profile - Summary

Platform demonstration
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Instagram posts & stories

2h 19m

Instagram posts & stories

Lecture
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Instagram posts - The single image

Platform demonstration
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Instagram posts - The carousel

Platform demonstration
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Instagram posts - The videos & reels

Platform demonstration
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Instagram posts - The stories

Platform demonstration
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Instagram posts - The notes

Platform demonstration
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Instagram posts - Ideas for content

Platform demonstration
times-icons06m 44s

Instagram posts - Single image from app

Platform demonstration
times-icons06m 02s

Instagram posts - Single image from desktop

Platform demonstration
times-icons02m 29s

Instagram posts - Single image from Business Suite

Platform demonstration
times-icons04m 26s

Instagram posts - Best practices for image posts

Platform demonstration
times-icons02m 20s

Instagram posts - Carousel from app, desktop & business suite

Platform demonstration
times-icons05m 26s

Instagram posts - Best practices for carousel posts

Platform demonstration
times-icons02m 58s

Instagram posts - Reels & videos from app

Platform demonstration
times-icons10m 42s

Instagram posts - Reels & videos templates

Platform demonstration
times-icons04m 44s

Instagram posts - Reels & videos from desktop

Platform demonstration
times-icons02m 48s

Instagram posts - Reels & videos from Meta Business Suite

Platform demonstration
times-icons04m 13s

Instagram posts - Best practices for videos & reels

Lecture
times-icons03m 58s

Instagram posts - Stories from app & Business Suite

Platform demonstration
times-icons12m 12s

Instagram posts - Best practices for stories

Lecture
times-icons02m 30s

Instagram posts - Lives

Platform demonstration
times-icons06m 26s

Instagram posts - Best practices for lives

Platform demonstration
times-icons03m 17s

Instagram posts - Scheduling from app & business suite

Platform demonstration
times-icons07m 32s

Instagram posts - Working with influencers

Platform demonstration
times-icons03m 15s

Instagram posts - Branded content request

Platform demonstration
times-icons02m 26s

Instagram posts - Paid partnership

Platform demonstration
times-icons02m 46s

Instagram posts - Collaborations with others

Platform demonstration
times-icons04m 42s

Instagram posts - Boost

Platform demonstration
times-icons06m 05s

Instagram posts - Post & reels insights

Platform demonstration
times-icons05m 26s

Instagram posts - Stories insights

Lecture
times-icons03m

Instagram posts - Content you shared insights

Lecture
times-icons04m 53s

Instagram posts - Paid partnership insights

Lecture
times-icons01m 56s

Instagram posts - Summary

Lecture
times-icons02m 02s

LinkedIn platform

0h 54m

LinkedIn platform

Lecture
times-icons02m 42s

LinkedIn platform - Create account

Platform demonstration
times-icons02m 05s

LinkedIn platform - Dashboard

Platform demonstration
times-icons02m 19s

LinkedIn platform - Main feed

Platform demonstration
times-icons03m 27s

LinkedIn platform - Engaging with posts

Platform demonstration
times-icons02m 10s

LinkedIn platform - Search

Platform demonstration
times-icons05m 20s

LinkedIn platform - Search filters

Platform demonstration
times-icons05m 01s

LinkedIn platform - Groups

Platform demonstration
times-icons02m 17s

LinkedIn platform - Create a group

Platform demonstration
times-icons04m 39s

LinkedIn platform - Jobs

Platform demonstration
times-icons07m 07s

LinkedIn platform - Messaging

Platform demonstration
times-icons06m 13s

LinkedIn platform - LinkedIn's learning

Platform demonstration
times-icons04m 33s

LinkedIn platform - Subscription plans

Platform demonstration
times-icons05m 23s

LinkedIn platform - Summary

Lecture
times-icons56s

LinkedIn profile & posts

2h 44m

LinkedIn profile & posts

Platform demonstration
times-icons52s

LinkedIn profile - Profile of others

Platform demonstration
times-icons07m 35s

LinkedIn profile - Profile photo

Platform demonstration
times-icons04m 08s

LinkedIn profile - Cover photo

Platform demonstration
times-icons02m 49s

LinkedIn profile - Headline & Contact info

Platform demonstration
times-icons05m 50s

LinkedIn profile - Profile language

Platform demonstration
times-icons03m 36s

LinkedIn profile - Providing services

Platform demonstration
times-icons08m 13s

LinkedIn profile - Extras

Platform demonstration
times-icons04m 24s

LinkedIn profile - Analytics

Platform demonstration
times-icons06m 49s

LinkedIn profile - Creator mode

Platform demonstration
times-icons03m 19s

LinkedIn profile - My network

Platform demonstration
times-icons06m 32s

LinkedIn profile - Activity

Platform demonstration
times-icons02m 30s

LinkedIn profile - My items

Platform demonstration
times-icons02m

LinkedIn profile - Public profile & URL

Platform demonstration
times-icons05m 01s

LinkedIn profile - Featured

Platform demonstration
times-icons03m 15s

LinkedIn profile - About

Platform demonstration
times-icons03m 27s

LinkedIn profile - Experience

Platform demonstration
times-icons07m 48s

LinkedIn profile - Education

Platform demonstration
times-icons03m 06s

LinkedIn profile - Licences & certifications

Platform demonstration
times-icons02m 27s

LinkedIn profile - Projects

Platform demonstration
times-icons01m 34s

LinkedIn profile - Volunteering

Platform demonstration
times-icons01m 44s

LinkedIn profile - Skills

Platform demonstration
times-icons04m 17s

LinkedIn profile - Recommendations

Platform demonstration
times-icons05m 48s

LinkedIn profile - Honors & awards

Platform demonstration
times-icons01m 45s

LinkedIn profile - Interests

Platform demonstration
times-icons02m 04s

LinkedIn profile - Languages

Platform demonstration
times-icons01m 41s

LinkedIn profile - Causes

Platform demonstration
times-icons49s

LinkedIn profile - Account preferences

Platform demonstration
times-icons08m 23s

LinkedIn profile - Sign in & security

Platform demonstration
times-icons04m 14s

LinkedIn profile - Visibility

Platform demonstration
times-icons06m 39s

LinkedIn profile - Data & notifications

Platform demonstration
times-icons08m 45s

LinkedIn profile - Posting

Platform demonstration
times-icons04m 01s

LinkedIn profile - Media posting

Platform demonstration
times-icons04m 29s

LinkedIn profile - Add a document

Platform demonstration
times-icons01m 47s

LinkedIn profile - Create an event

Platform demonstration
times-icons02m 52s

LinkedIn profile - Celebrate an occasion

Platform demonstration
times-icons03m 33s

LinkedIn profile - Create poll

Platform demonstration
times-icons02m 34s

LinkedIn profile - Find an expert

Platform demonstration
times-icons01m 46s

LinkedIn profile - Share hiring

Platform demonstration
times-icons03m 04s

LinkedIn profile - Write article

Platform demonstration
times-icons04m 04s

LinkedIn profile - Newsletter

Platform demonstration
times-icons04m 15s

LinkedIn profile - Summary

Lecture
times-icons58s

LinkedIn pages & posts

0h 53m

LinkedIn page & posts

Platform demonstration
times-icons01m 55s

LinkedIn page & posts - Create a company page

Platform demonstration
times-icons03m 01s

LinkedIn page & posts - Create a showcase page

Platform demonstration
times-icons02m 44s

LinkedIn page & posts - Educational Institution

Platform demonstration
times-icons01m 41s

LinkedIn page & posts - Dashboard

Platform demonstration
times-icons01m 58s

LinkedIn page & posts - Invite connections

Platform demonstration
times-icons03m 09s

LinkedIn page & posts - Feed

Platform demonstration
times-icons03m 14s

LinkedIn page & posts - Analytics

Platform demonstration
times-icons06m 23s

LinkedIn page & posts - Activity

Platform demonstration
times-icons02m 05s

LinkedIn page & posts - Inbox

Platform demonstration
times-icons02m 51s

LinkedIn page & posts - Settings

Platform demonstration
times-icons03m 20s

LinkedIn page & posts - Create posts

Platform demonstration
times-icons03m 14s

LinkedIn page & posts - Create poll

Platform demonstration
times-icons01m 50s

LinkedIn page & posts - Create event

Platform demonstration
times-icons03m 11s

LinkedIn page & posts - Celebrate an occasion

Platform demonstration
times-icons02m 20s

LinkedIn page & posts - Add a document

Platform demonstration
times-icons01m 49s

LinkedIn page & posts - Share hiring

Platform demonstration
times-icons02m 18s

LinkedIn page & posts - Write an article

Platform demonstration
times-icons05m 11s

LinkedIn page & posts - Summary

Platform demonstration
times-icons54s

X (Twitter) platform

1h 24m

What is X

Lecture
times-icons07m 14s

X platform - Demographics

Platform demonstration
times-icons01m 59s

X platform - Feed

Platform demonstration
times-icons03m 25s

X platform - Interacting with posts

Platform demonstration
times-icons05m 27s

X platform - Trends

Platform demonstration
times-icons04m 34s

X platform - Search

Platform demonstration
times-icons06m 49s

X platform - Messages

Platform demonstration
times-icons03m 38s

X platform - Communities

Platform demonstration
times-icons05m 41s

X platform - Create community

Platform demonstration
times-icons01m 12s

X platform - Lists

Platform demonstration
times-icons06m 28s

X platform - Create lists

Platform demonstration
times-icons05m 58s

X platform - Premium

Platform demonstration
times-icons08m 36s

X platform - Analytics

Platform demonstration
times-icons05m 34s

X platform - Monetization

Platform demonstration
times-icons04m 16s

X platform - Account settings

Platform demonstration
times-icons05m 34s

X platform - Access & roles

Platform demonstration
times-icons04m 41s

X platform - Account privacy

Platform demonstration
times-icons02m 51s

X platform - Summary

Lecture
times-icons58s

X (Twitter) profile & posts

1h 0m

X profile

Lecture
times-icons01m 12s

X profile - Profile of others

Platform demonstration
times-icons05m 11s

X profile - Create professional account

Lecture
times-icons02m 58s

X profile - Edit profile

Platform demonstration
times-icons01m 56s

X profile - Professional account

Platform demonstration
times-icons02m 33s

X posts - Posts & threads

Platform demonstration
times-icons05m 14s

X posts - Posts with links

Platform demonstration
times-icons02m 37s

X posts - Posts with videos, images, GIFs

Platform demonstration
times-icons07m 16s

X posts - Polls

Platform demonstration
times-icons05m 26s

X posts - Emojis & location

Platform demonstration
times-icons03m 43s

X posts - Spaces

Platform demonstration
times-icons10m 56s

X posts - Create space

Platform demonstration
times-icons05m 43s

X posts - Scheduling posts

Platform demonstration
times-icons04m 13s

X posts - Summary

Lecture
times-icons01m 27s

TikTok platform

0h 42m

What is TikTok

Lecture
times-icons05m 57s

TikTok - Create account

Platform demonstration
times-icons04m 20s

TikTok - Add existing account(s)

Platform demonstration
times-icons03m 06s

TikTok - Home feed (For You)

Platform demonstration
times-icons05m 52s

TikTok - Friends feed

Platform demonstration
times-icons03m 05s

TikTok - Live feed

Platform demonstration
times-icons05m 35s

TikTok - Inbox

Platform demonstration
times-icons04m 51s

TikTok - Search

Platform demonstration
times-icons07m 34s

TikTok - Summary

Lecture
times-icons01m 48s

TikTok profile

0h 40m

TikTok profile & grid

Platform demonstration
times-icons08m 37s

TikTok profile - Pinned videos

Platform demonstration
times-icons03m 54s

TikTok profile - Edit profile

Platform demonstration
times-icons09m 10s

TikTok profile - Account & security

Lecture
times-icons05m 19s

TikTok profile - Privacy settings

Platform demonstration
times-icons06m 45s

TikTok profile - Analytics

Platform demonstration
times-icons05m 32s

TikTok profile - Summary

Lecture
times-icons46s

TikTok posts

2h 27m

TikTok posts - Different type of posts

Platform demonstration
times-icons07m 31s

TikTok posts - What makes videos go viral

Platform demonstration
times-icons05m 12s

TikTok posts - What makes videos successful

Platform demonstration
times-icons03m 10s

TikTok posts - 3" hook factor

Platform demonstration
times-icons10m 19s

TikTok posts - Information speed factor

Platform demonstration
times-icons08m 35s

TikTok posts - WOW factor

Platform demonstration
times-icons07m 01s

TikTok posts - Music factor

Platform demonstration
times-icons10m 45s

TikTok posts - Hashtags factor

Platform demonstration
times-icons12m 59s

TikTok posts - Value factor

Platform demonstration
times-icons07m 37s

TikTok posts - Post features

Platform demonstration
times-icons07m 49s

TikTok posts - Using filters

Platform demonstration
times-icons06m 21s

TikTok posts - Using music

Platform demonstration
times-icons05m 08s

TikTok posts - Using duets & stiches

Lecture
times-icons11m 13s

TikTok posts - Production & editing

Platform demonstration
times-icons10m 03s

TikTok posts - Adding title, description & thumbnail

Platform demonstration
times-icons10m 11s

TikTok posts - Promoting your video

Platform demonstration
times-icons04m 39s

TikTok posts - Replying & video replying to comments

Platform demonstration
times-icons08m 59s

TikTok posts - Analytics

Platform demonstration
times-icons08m 31s

TikTok posts - Summary

Platform demonstration
times-icons01m 48s

YouTube platform

0h 48m

What is YouTube

Lecture
times-icons05m 20s

YouTube - Feed & search

Platform demonstration
times-icons14m 50s

YouTube - Interacting with videos

Platform demonstration
times-icons08m 36s

YouTube - Interacting with shorts

Platform demonstration
times-icons04m 28s

YouTube - Interacting with 360 & VR videos

Platform demonstration
times-icons04m 18s

YouTube - Premium

Platform demonstration
times-icons03m 18s

YouTube - Channels

Platform demonstration
times-icons06m 40s

YouTube - Summary

Lecture
times-icons01m 28s

YouTube channel

0h 43m

The YouTube channel & studio

Lecture
times-icons03m 24s

YouTube studio - Settings & roles

Platform demonstration
times-icons07m 09s

YouTube studio - Channel customization

Platform demonstration
times-icons06m 13s

YouTube studio - Audio library

Platform demonstration
times-icons02m 37s

YouTube studio - Earn

Platform demonstration
times-icons04m 21s

YouTube studio - Copyright

Platform demonstration
times-icons03m 12s

YouTube studio - Subtitles

Platform demonstration
times-icons02m 07s

YouTube studio - Comments & mentions

Platform demonstration
times-icons03m 05s

YouTube studio - Channel analytics

Platform demonstration
times-icons07m 54s

YouTube studio - Content

Platform demonstration
times-icons02m 28s

YouTube studio - Summary

Lecture
times-icons01m 15s

YouTube videos & posts

1h 3m

YouTube posting

Lecture
times-icons59s

YouTube posting - Upload video

Platform demonstration
times-icons04m 35s

YouTube posting - Upload shorts

Platform demonstration
times-icons03m 20s

YouTube posting - Lives

Platform demonstration
times-icons05m 34s

YouTube posting - Video details

Platform demonstration
times-icons08m 36s

YouTube posting - Subtitles

Platform demonstration
times-icons04m 36s

YouTube posting - End screens

Platform demonstration
times-icons05m 57s

YouTube posting - Cards

Platform demonstration
times-icons03m 43s

YouTube posting - Copyrights

Platform demonstration
times-icons02m 02s

YouTube posting - Video comments

Platform demonstration
times-icons03m 11s

YouTube posting - Editor

Platform demonstration
times-icons05m 19s

YouTube posting - Video analytics

Platform demonstration
times-icons07m 26s

YouTube posting - Posts

Platform demonstration
times-icons02m 35s

YouTube posting - Playlist & podcasts

Platform demonstration
times-icons04m 39s

YouTube posting - Summary

Lecture
times-icons01m 14s

Google My Business platform & posts

1h 30m

What is Google My Business

Lecture
times-icons06m 52s

Google My Business - Profile manager

Platform demonstration
times-icons04m 51s

Google My Business - Claim location

Platform demonstration
times-icons02m 37s

Google My Business - Create a location

Platform demonstration
times-icons10m 53s

Google My Business - Business profile settings

Platform demonstration
times-icons04m 37s

Google My Business - Edit profile & business information

Platform demonstration
times-icons08m 38s

Google My Business - Read reviews

Platform demonstration
times-icons05m 59s

Google My Business - Messages

Platform demonstration
times-icons04m 24s

Google My Business - Add photo

Platform demonstration
times-icons04m 53s

Google My Business - Performance

Platform demonstration
times-icons08m 02s

Google My Business - Edit menu

Platform demonstration
times-icons06m 29s

Google My Business - Food ordering & bookings

Platform demonstration
times-icons02m 27s

Google My Business - Edit products

Platform demonstration
times-icons03m 41s

Google My Business - Edit services

Platform demonstration
times-icons04m 11s

Google My Business - Q&A

Platform demonstration
times-icons01m 43s

Google My Business - Add update

Platform demonstration
times-icons07m 58s

Google My Business - Summary

Lecture
times-icons02m 28s

Pinterest platform & posts

1h 22m

What is Pinterest

Lecture
times-icons04m 02s

Pinterest profile - Feed

Platform demonstration
times-icons05m 07s

Pinterest profile - Interacting with pins

Platform demonstration
times-icons03m 26s

Pinterest profile - Search

Platform demonstration
times-icons05m 27s

Pinterest profile - Profile

Platform demonstration
times-icons01m 38s

Pinterest profile - Switch to business profile

Platform demonstration
times-icons04m 05s

Pinterest profile - Business profile

Platform demonstration
times-icons02m 05s

Pinterest profile - Settings

Platform demonstration
times-icons03m 18s

Pinterest profile - Business hub

Platform demonstration
times-icons01m 18s

Pinterest profile - Business access

Platform demonstration
times-icons02m 51s

Pinterest profile - Notifications, mentions, messages

Platform demonstration
times-icons01m 51s

Pinterest profile - Create & edit board

Platform demonstration
times-icons05m 55s

Pinterest profile - Boards best practices

Platform demonstration
times-icons06m 12s

Pinterest profile - Create & edit pin

Platform demonstration
times-icons08m 30s

Pinterest profile - Pins best practices

Platform demonstration
times-icons06m 54s

Pinterest profile - Analytics overview

Platform demonstration
times-icons05m 13s

Pinterest profile - Audience insights

Platform demonstration
times-icons07m 18s

Pinterest profile - Trends

Platform demonstration
times-icons06m 26s

Pinterest profile - Summary

Lecture
times-icons01m 12s

Quora platform & posts

0h 40m

What is Quora

Lecture
times-icons04m 05s

Quora - Feed & search

Platform demonstration
times-icons05m 29s

Quora -Interacting with posts

Platform demonstration
times-icons05m 56s

Quora - Profile

Platform demonstration
times-icons04m 57s

Quora - Settings

Platform demonstration
times-icons02m 50s

Quora - Questions

Platform demonstration
times-icons03m 27s

Quora - Answers

Platform demonstration
times-icons02m 58s

Quora - Posts

Platform demonstration
times-icons02m 10s

Quora - Spaces

Platform demonstration
times-icons03m 24s

Quora - Analytics

Platform demonstration
times-icons02m 18s

Quora - Premium

Platform demonstration
times-icons01m 31s

Quora - Summary

Lecture
times-icons01m 35s

Content production - research

1h 30m

How to do content & keyword research

Lecture
times-icons06m 34s

Content & keywords research - Content research = marketing

Lecture
times-icons05m 12s

Content & keywords research - How can we discover content ideas

Lecture
times-icons10m 04s

Content & keywords research - Finding ideas with tools

Platform demonstration
times-icons10m 23s

Content & keywords research - Finding ideas with A.I. tools

Platform demonstration
times-icons04m 14s

Content & keywords research - How we choose our subject

Lecture
times-icons03m 26s

Content & keywords research - Basic metrics

Lecture
times-icons05m 12s

Content & keywords research - Selection criteria

Lecture
times-icons03m 31s

Content & keywords research - UberSuggest.com

Platform demonstration
times-icons07m 02s

Content & keywords research - AnswerThePublic.com

Platform demonstration
times-icons03m 42s

Content & keywords research - Buzzsumo.com

Platform demonstration
times-icons08m 08s

Content & keywords research - Semrush.com

Platform demonstration
times-icons05m 54s

Content & keywords research - Ahrefs.com

Platform demonstration
times-icons04m 52s

Content & keywords research - Moz.com

Platform demonstration
times-icons03m 35s

Content & keywords research - KeywordTool.io

Platform demonstration
times-icons03m 03s

Content & keywords research - Keywordsheeter.com

Platform demonstration
times-icons02m 19s

Content & keywords research - Answersocrates.com

Lecture
times-icons01m 49s

Content & keywords research - Summary

Lecture
times-icons01m 47s

Content production - articles

0h 43m

How to write optimized articles

Lecture
times-icons04m 14s

Optimized articles - Keywords research

Lecture
times-icons03m 26s

Optimized articles - Sections

Lecture
times-icons01m 47s

Optimized articles - Headings

Lecture
times-icons05m 31s

Optimized articles - Setting headings in any CMS

Platform demonstration
times-icons01m 46s

Optimized articles - Prologue

Lecture
times-icons02m 10s

Optimized articles - Main body

Lecture
times-icons05m 24s

Optimized articles - Epilogue

Lecture
times-icons01m 41s

Optimized articles - Using A.I. tools

Platform demonstration
times-icons06m 19s

Optimized articles - Publishing in a blog

Lecture
times-icons03m 31s

Optimized articles - Articles metrics & results

Platform demonstration
times-icons04m 49s

Optimized articles - Summary

Lecture
times-icons03m 04s

Content production - visual identity fundamentals

0h 43m

Visual identity fundamentals

Lecture
times-icons03m 24s

Visual identity - Logo

Lecture
times-icons05m 53s

Visual identity - Colors

Lecture
times-icons11m 17s

Visual identity - Typography

Lecture
times-icons14m 07s

Visual identity - Icons

Lecture
times-icons05m 11s

Visual identity - Summary

Lecture
times-icons04m 06s

Content production - Canva.com

2h 4m

How to create graphics & videos with Canva.com

Platform demonstration
times-icons04m 19s

Canva.com - Templates

Platform demonstration
times-icons04m 05s

Canva.com - Mockups

Platform demonstration
times-icons03m 48s

Canva.com - Brand

Platform demonstration
times-icons05m 58s

Canva.com - Content planner

Platform demonstration
times-icons02m 54s

Canva.com - Designing graphics from templates

Platform demonstration
times-icons05m

Canva.com - Designing graphics with elements

Platform demonstration
times-icons07m 33s

Canva.com - Designing graphics with uploads

Platform demonstration
times-icons03m 04s

Canva.com - Designing graphics with text

Platform demonstration
times-icons08m 16s

Canva.com - Designing graphics with photos

Platform demonstration
times-icons07m 31s

Canva.com - Designing graphics with styles

Platform demonstration
times-icons03m 38s

Canva.com - Editing & resizing graphics

Platform demonstration
times-icons05m 07s

Canva.com - Downloading & sharing graphics

Platform demonstration
times-icons04m 12s

Canva.com - Producing videos from templates

Platform demonstration
times-icons07m 44s

Canva.com - Producing videos with elements

Platform demonstration
times-icons02m 34s

Canva.com - Producing videos using video uploads

Platform demonstration
times-icons03m 04s

Canva.com - Producing storytelling videos using text

Platform demonstration
times-icons07m 42s

Canva.com - Producing storytelling videos using photos

Platform demonstration
times-icons02m 40s

Canva.com - Producing storytelling videos using video footage

Platform demonstration
times-icons02m 41s

Canva.com - Producing videos with styles

Platform demonstration
times-icons04m 18s

Canva.com - Producing videos with audio

Platform demonstration
times-icons07m 11s

Canva.com - Producing videos with transitions

Platform demonstration
times-icons01m 56s

Canva.com - Producing videos with logos

Platform demonstration
times-icons02m 13s

Canva.com - Editing & resizing videos

Platform demonstration
times-icons03m 55s

Canva.com - Downloading & sharing videos

Platform demonstration
times-icons01m 53s

Canva.com - Our folders

Platform demonstration
times-icons02m 27s

Canva.com - Our templates

Platform demonstration
times-icons02m 44s

Canva.com - Our team

Platform demonstration
times-icons01m 55s

Canva.com - Using the mobile app

Platform demonstration
times-icons02m 42s

Canva.com - Summary

Lecture
times-icons01m 18s

Content production - podcasts

1h 31m

How to create & distribute podcasts

Lecture
times-icons04m 53s

Podcasts - Examples, General Electrics

Lecture
times-icons03m 10s

Podcasts - Examples, McAfee

Lecture
times-icons02m 35s

Podcasts - Examples, Sephora

Lecture
times-icons03m 43s

Podcasts - Examples. Zendium

Lecture
times-icons03m 43s

Podcasts - Subject

Lecture
times-icons09m 25s

Podcasts - Script

Lecture
times-icons03m 42s

Podcasts - Recording

Lecture
times-icons07m 13s

Podcasts - Audio editing

Lecture
times-icons09m 48s

Podcasts - Upload & distribution

Lecture
times-icons05m 06s

Podcasts - Your channel

Lecture
times-icons04m 36s

Podcasts - Your audio podcast

Lecture
times-icons05m 53s

Podcasts - Promotion

Lecture
times-icons05m

Podcasts - Monitoring

Lecture
times-icons07m 11s

Podcasts - The specialist

Lecture
times-icons01m 04s

Podcasts - Summary

Lecture
times-icons06m 47s

Podcasts & AI

Lecture
times-icons06m

Podcasts & AI - Summary

Lecture
times-icons01m 22s

Content production - legal copyrights

1h 4m

Copyrights protection

Lecture
times-icons08m 40s

Copyright - Explaining your rights

Lecture
times-icons11m 18s

Copyright - Not a copyright

Lecture
times-icons04m 43s

Copyright - Our legal rights

Lecture
times-icons11m 21s

Copyright - Creative commons

Lecture
times-icons03m 40s

Copyright - Check copies

Lecture
times-icons02m 59s

Copyright - Lawful use of content

Lecture
times-icons07m 01s

Copyright - Legal use of others trademarks

Lecture
times-icons09m 14s

Copyright - How to use links

Lecture
times-icons03m 06s

Copyright - Summary

Lecture
times-icons02m 09s

Content marketing strategy - calendar

0h 30m

The content marketing strategy

Lecture
times-icons04m 08s

Content marketing - Methodology

Lecture
times-icons03m 13s

Content marketing - Ideas

Lecture
times-icons07m 22s

Content marketing - Ideas & legal issues

Lecture
times-icons32s

Content marketing - Customer journey

Lecture
times-icons03m 44s

Content marketing - Calendar

Lecture
times-icons05m 11s

Content marketing - UTMs

Lecture
times-icons02m 09s

Content marketing - Dont's

Lecture
times-icons03m 10s

Content marketing - Summary

Lecture
times-icons01m 22s

Content marketing strategy - production

1h 5m

Content marketing production

Lecture
times-icons02m 24s

Content marketing production - Graphics & infographics

Lecture
times-icons09m 02s

Content marketing production - Video production

Lecture
times-icons13m 56s

Content marketing production - Audio podcasts

Lecture
times-icons08m 26s

Content marketing production - Articles

Lecture
times-icons06m 12s

Content marketing production - Ebooks

Lecture
times-icons05m 32s

Content marketing production - Presentations

Lecture
times-icons04m 41s

Content marketing production - Tools

Lecture
times-icons02m 57s

Content marketing production - Reproduction & combinations

Lecture
times-icons02m 41s

Content marketing production - Websites

Lecture
times-icons07m 17s

Content marketing production - Summary

Lecture
times-icons01m 52s

Content marketing strategy - distribution

0h 33m

Content marketing distribution

Lecture
times-icons02m 17s

Content marketing distribution - Infographics

Lecture
times-icons02m 17s

Content marketing distribution - Videos

Lecture
times-icons02m 12s

Content marketing distribution - Podcasts

Lecture
times-icons02m 11s

Content marketing distribution - Articles

Lecture
times-icons02m 55s

Content marketing distribution - E-books & presentations

Lecture
times-icons02m 39s

Content marketing distribution - Tools

Lecture
times-icons01m 31s

Content marketing distribution - Summary

Lecture
times-icons02m 53s

Content marketing distribution - Useful or promotional content

Lecture
times-icons14m 30s

Content marketing strategy - promotion

0h 8m

Content marketing promotion

Lecture
times-icons02m 47s

Content marketing promotion - Different tactics

Lecture
times-icons04m

Content marketing promotion - Summary

Lecture
times-icons01m 28s

Content marketing strategy - metrics

0h 3m

Content marketing metrics

Lecture
times-icons03m 19s

Content marketing strategy - services

0h 12m

Content marketing services

Lecture
times-icons12m 43s

Content marketing strategy - exercise

0h 5m

Content marketing strategy - The brief for your exercise

Lecture
times-icons05m 31s

Search engine optimization strategy - search engines

0h 41m

SEO & Search engines

Lecture
times-icons04m 49s

SEO - How Google search works

Lecture
times-icons06m 16s

SEO - The search engine results page (SERP)

Lecture
times-icons03m 42s

SEO - Search results types

Lecture
times-icons07m 20s

SEO - Search results & A.I.

Lecture
times-icons03m 16s

SEO - Search results & long tail

Lecture
times-icons04m 34s

SEO - Keywords research

Lecture
times-icons04m 57s

SEO - The search engine optimization strategy

Lecture
times-icons04m 35s

SEO - Summary

Lecture
times-icons02m 06s

Search engine optimization strategy - optimizing content

1h 39m

Website content optimization

Lecture
times-icons01m 20s

Website content optimization - Content architecture

Lecture
times-icons09m 24s

Website content optimization - Focus & supportive keywords

Lecture
times-icons11m 24s

Website content optimization - Headings

Lecture
times-icons10m 31s

Website content optimization - Headings & keywords

Lecture
times-icons09m 22s

Website content optimization - Changing headings

Lecture
times-icons05m 48s

Website content optimization - URLs

Lecture
times-icons07m 05s

Website content optimization - Changing URLs

Lecture
times-icons04m 03s

Website content optimization - Meta tags

Lecture
times-icons08m 54s

Website content optimization - Changing meta tags

Lecture
times-icons04m 45s

Website content optimization - Internal links

Lecture
times-icons05m 29s

Website content optimization - Adding internal links

Lecture
times-icons02m 22s

Website content optimization - Files

Lecture
times-icons07m 30s

Website content optimization - EEAT

Lecture
times-icons04m 19s

Website content optimization - Professionals

Lecture
times-icons02m 42s

Website content optimization - Summary

Lecture
times-icons04m 19s

Search engine optimization strategy - optimizing technical

1h 32m

Website technical optimization

Lecture
times-icons02m 01s

Website technical optimization - Mobile

Lecture
times-icons09m 15s

Website technical optimization - Mobile optimization

Lecture
times-icons04m 32s

Website technical optimization - Speed

Lecture
times-icons08m 31s

Website technical optimization - Speed optimization

Lecture
times-icons09m

Website technical optimization - Security

Lecture
times-icons04m 14s

Website technical optimization - Security optimization

Lecture
times-icons01m 31s

Website technical optimization - Schema

Lecture
times-icons05m 07s

Website technical optimization - Schema optimization

Lecture
times-icons08m 01s

Website technical optimization - Status codes

Lecture
times-icons03m 40s

Website technical optimization - Robots.txt & sitemap.xml

Lecture
times-icons07m

Website technical optimization - Robots.txt & sitemap.xml optimization

Lecture
times-icons05m 19s

Website technical optimization - No index

Lecture
times-icons02m 40s

Website technical optimization - No index optimization

Lecture
times-icons03m 18s

Website technical optimization - Canonicals

Lecture
times-icons04m 01s

Website technical optimization - Canonicals optimization

Lecture
times-icons02m 41s

Website technical optimization - Redirects

Lecture
times-icons04m 42s

Website technical optimization - 404 page (not found)

Lecture
times-icons02m 41s

Website technical optimization - Redirects optimization

Lecture
times-icons02m 11s

Website technical optimization - Summary

Lecture
times-icons02m 27s

Search engine optimization strategy - link building

0h 51m

Link building strategy

Lecture
times-icons01m 34s

Offsite SEO - Link building with content marketing on our website

Lecture
times-icons05m 17s

Offsite SEO - Link building with public relations

Lecture
times-icons06m 37s

Offsite SEO - Link building with content marketing on other websites

Lecture
times-icons04m 49s

Offsite SEO - Paid links

Lecture
times-icons07m 05s

Offsite SEO - Link building outreach

Lecture
times-icons06m 54s

Offsite SEO - Link building on our social media accounts

Lecture
times-icons01m 40s

Offsite SEO - Link building on our social media posts

Lecture
times-icons03m 13s

Offsite SEO - Link building on directories, reviews and encyclopedias

Lecture
times-icons05m 49s

Offsite SEO - Professional/Specialist

Lecture
times-icons01m 51s

Offsite SEO - Summary

Lecture
times-icons06m 37s

Search engine optimization strategy - checking content with tools

2h 21m

Website content checkup

Lecture
times-icons02m 33s

Content checkup - Search intent

Platform demonstration
times-icons03m 08s

Content checkup - Featured snippets

Platform demonstration
times-icons06m 21s

Content checkup - Keyword research with Ahrefs

Platform demonstration
times-icons19m 32s

Content checkup - Keyword research with Semrush

Platform demonstration
times-icons15m 04s

Content checkup - Keyword research with Google keyword planner

Lecture
times-icons12m 49s

Content checkup - Headings with SEO meta extension

Platform demonstration
times-icons11m 11s

Content checkup - Headings with Screaming Frog

Platform demonstration
times-icons04m 45s

Content checkup - URLs with Screaming Frog

Platform demonstration
times-icons03m 22s

Content checkup - META tags with SEO meta extension

Platform demonstration
times-icons02m 16s

Content checkup - META tags with Screaming Frog

Platform demonstration
times-icons03m 19s

Content checkup - Competition comparison with Thruuu

Platform demonstration
times-icons06m 44s

Content checkup - Top keywords with SEO site check-up

Platform demonstration
times-icons02m 13s

Content checkup - Ranking keywords with Ahrefs

Platform demonstration
times-icons04m 03s

Content checkup - Ranking keywords with Semrush

Platform demonstration
times-icons03m 42s

Content checkup - Ranking keywords with Google Search Console

Platform demonstration
times-icons04m 30s

Content checkup - Content gap with Ahrefs

Platform demonstration
times-icons03m 58s

Content checkup - Content gap with Semrush

Platform demonstration
times-icons04m 18s

Content checkup - Internal links with Ahrefs

Platform demonstration
times-icons02m 42s

Content checkup - File names & alt text with Screaming Frog

Lecture
times-icons02m 25s

Content checkup - Rank tracker with Ahrefs

Platform demonstration
times-icons11m 03s

Content checkup - Rank tracker with Semrush

Platform demonstration
times-icons09m 23s

Content checkup - Summary

Lecture
times-icons02m 22s

Search engine optimization strategy - checking technical with tools

0h 34m

Website technical checkup

Lecture
times-icons01m 37s

Technical checkup - Mobile with Google

Platform demonstration
times-icons03m 46s

Technical checkup - Page speed with Google

Platform demonstration
times-icons06m 13s

Technical checkup - Page speed with GTmetrix

Platform demonstration
times-icons02m 31s

Technical checkup - Page speed with Webpagetest

Platform demonstration
times-icons03m 49s

Technical checkup - Secure certificate with SSL checker

Platform demonstration
times-icons01m 20s

Technical checkup - Schema with Google

Platform demonstration
times-icons03m 15s

Technical checkup - Server files

Platform demonstration
times-icons02m 14s

Technical checkup - Pages status codes with Screaming Frog

Platform demonstration
times-icons01m 21s

Technical checkup - No index with Ahrefs

Platform demonstration
times-icons01m 55s

Technical checkup - Canonicals with Screaming Frog

Platform demonstration
times-icons01m 48s

Technical checkup - Redirects with Screaming Frog

Platform demonstration
times-icons02m 27s

Technical checkup - Summary

Platform demonstration
times-icons02m 30s

Search engine optimization strategy - checking backlinks with tools

1h 12m

Backlinks profile checkup with tools

Lecture
times-icons01m 49s

Offsite SEO checkup - Backlinks analysis for our website with Ahrefs

Platform demonstration
times-icons07m 47s

Offsite SEO checkup - Backlinks analysis for our website with Semrush

Platform demonstration
times-icons07m 27s

Offsite SEO checkup - Backlinks analysis for competition domain

Platform demonstration
times-icons08m 41s

Offsite SEO checkup -Backlinks analysis for competition page

Platform demonstration
times-icons04m 55s

Offsite SEO checkup - Backlinks gap analysis

Platform demonstration
times-icons05m 42s

Offsite SEO checkup - Broken backlinks

Platform demonstration
times-icons04m 37s

Offsite SEO checkup - Google search operators

Platform demonstration
times-icons10m 14s

Offsite SEO checkup - Existing unlinked mentions

Lecture
times-icons06m 18s

Offsite SEO checkup - Alerts for unlinked mentions

Platform demonstration
times-icons05m 15s

Offsite SEO checkup - How to find guest posting opportunities

Platform demonstration
times-icons06m 03s

Offsite SEO checkup - Summary

Lecture
times-icons03m 31s

Search engine optimization strategy - Google Search Console

0h 52m

About Google Search Console

Lecture
times-icons01m 16s

Search console - Add website property

Platform demonstration
times-icons04m 11s

Search console - Settings & access

Platform demonstration
times-icons03m 12s

Search console - Sitemap

Platform demonstration
times-icons01m 52s

Search console - Overview

Platform demonstration
times-icons02m 02s

Search console - Insights

Platform demonstration
times-icons02m 39s

Search console - Performance

Platform demonstration
times-icons08m 22s

Search console - URL inspection

Platform demonstration
times-icons03m 21s

Search console - Indexing & removals

Platform demonstration
times-icons05m 35s

Search console - Experience

Platform demonstration
times-icons02m 31s

Search console - Shopping

Platform demonstration
times-icons01m 48s

Search console - Enhancements

Platform demonstration
times-icons02m 51s

Search console - Manual actions & security issues

Platform demonstration
times-icons02m 28s

Search console - Links

Platform demonstration
times-icons01m 27s

Search console - Disavow tool for backlinks

Platform demonstration
times-icons03m 45s

Search console - Crawl stats

Platform demonstration
times-icons04m 19s

Search console - Summary

Lecture
times-icons01m 11s

Search engine optimization strategy - metrics

0h 15m

Search engine optimization report

Lecture
times-icons05m 53s

SEO report - Content factors & metrics

Lecture
times-icons03m 24s

SEO report - Technical factors & metrics

Lecture
times-icons03m 15s

SEO report - Offsite factors & metrics

Lecture
times-icons01m 47s

SEO report - Summary

Lecture
times-icons01m 03s

Search engine optimization strategy - services

0h 23m

Search engine optimization services

Lecture
times-icons09m

Search engine optimization services - myths

Lecture
times-icons08m 26s

Search engine optimization services - facts

Lecture
times-icons06m 16s

Search engine optimization strategy - exercise

0h 5m

The search engine optimization - The brief for your exercise

Lecture
times-icons05m 31s

Social media marketing strategy - calendar

0h 36m

The social media marketing strategy

Lecture
times-icons03m 22s

Social media marketing - Methodology

Lecture
times-icons02m 36s

Social media marketing - Ideas for posts

Lecture
times-icons05m 58s

Social media marketing - Ideas from A.I.

Lecture
times-icons05m 10s

Social media marketing - Calendar

Lecture
times-icons12m 27s

Social media marketing - UTMs

Lecture
times-icons01m 29s

Social media marketing - Don'ts

Lecture
times-icons02m 36s

Social media marketing - Important metrics

Lecture
times-icons01m 42s

Social media marketing - Summary

Lecture
times-icons01m 11s

Social media marketing strategy - accounts & followers

1h 12m

Social media accounts

Lecture
times-icons02m 05s

Social media accounts - Selection criteria

Lecture
times-icons06m 06s

Social media accounts - For individuals

Lecture
times-icons02m 35s

Social media accounts - For startups

Lecture
times-icons02m 19s

Social media accounts - For locations

Lecture
times-icons01m 56s

Social media accounts - For FMCG products

Lecture
times-icons02m 03s

Social media accounts - Name, nickname, image, cover

Lecture
times-icons12m 41s

Social media accounts - Setup locations on Facebook

Lecture
times-icons09m 28s

Social media accounts - Setup locations on Google maps

Lecture
times-icons03m 38s

Social media accounts - Promotion

Lecture
times-icons10m 35s

Social media accounts - Inviting followers

Lecture
times-icons05m 42s

Social media accounts - Acquiring followers

Lecture
times-icons12m 03s

Social media accounts - Summary

Lecture
times-icons01m 38s

Social media marketing strategy - posting

2h 20m

Social media posting

Lecture
times-icons01m 01s

Social media posting - Posts & stories

Lecture
times-icons02m 59s

Social media posting - Frequency

Lecture
times-icons04m 05s

Social media posting - Facebook ideas

Lecture
times-icons08m 29s

Social media posting - Instagram ideas

Lecture
times-icons07m 25s

Social media posting - Twitter ideas

Lecture
times-icons07m 47s

Social media posting - LinkedIn ideas

Lecture
times-icons07m 10s

Social media posting - Pinterest ideas

Lecture
times-icons06m 12s

Social media posting - TikTok ideas

Lecture
times-icons06m 50s

Social media posting - YouTube ideas

Lecture
times-icons04m 48s

Social media posting - Google My Business

Lecture
times-icons04m 10s

Social media posting - Ideas & content mix

Lecture
times-icons02m 02s

Social media posting - Ideas & content adaptation

Lecture
times-icons03m 58s

Social media posting - Including images & videos

Lecture
times-icons12m 45s

Social media posting - Copywriting (copy or caption)

Lecture
times-icons10m 10s

Social media posting - 4U copywriting methodology

Lecture
times-icons03m 06s

Social media posting - AIDA copywriting methodology

Lecture
times-icons03m 25s

Social media posting - Language

Lecture
times-icons01m 56s

Social media posting - Grammar & syntax

Lecture
times-icons02m 52s

Social media posting - Exaggeration

Lecture
times-icons02m 33s

Social media posting - Copywriting with links

Lecture
times-icons04m 06s

Social media posting - Copywriting with call to action

Lecture
times-icons02m 01s

Social media posting - Copywriting with images & videos

Lecture
times-icons05m 07s

Social media posting - Copywriting with hashtags

Lecture
times-icons13m 53s

Social media posting - Scheduling

Lecture
times-icons09m 54s

Social media posting - Summary

Lecture
times-icons01m 34s

Social media marketing strategy - Hootsuite.com

0h 37m

Hootsuite.com

Platform demonstration
times-icons03m 35s

Hootsuite.com - Social media accounts connection

Platform demonstration
times-icons03m 24s

Hootsuite.com - Apps

Platform demonstration
times-icons04m 17s

Hootsuite.com - Posts & scheduling

Platform demonstration
times-icons08m 49s

Hootsuite.com - Stories & scheduling

Platform demonstration
times-icons01m 40s

Hootsuite.com - Planner & calendar

Platform demonstration
times-icons02m 55s

Hootsuite.com - Analytics

Platform demonstration
times-icons04m 11s

Hootsuite.com - Boards & streams with our feeds

Platform demonstration
times-icons04m 06s

Hootsuite.com - Boards & streams for content discovery

Platform demonstration
times-icons02m 53s

Hootsuite.com - Summary

Platform demonstration
times-icons01m 10s

Social media marketing strategy - social listening & live marketing

0h 16m

Social listening & live marketing

Lecture
times-icons04m 54s

Live marketing - Monitoring opportunities

Lecture
times-icons02m 24s

Live marketing - Responding with comments on posts

Lecture
times-icons04m 28s

Live marketing - Responding with content on trends

Lecture
times-icons03m 44s

Live marketing - Summary

Lecture
times-icons01m 02s

Social media marketing strategy - customer care & support

0h 32m

Customer care

Lecture
times-icons01m 33s

Customer care - Preparation

Lecture
times-icons03m 27s

Customer care - Comments

Lecture
times-icons09m 22s

Customer care - Messages

Lecture
times-icons04m 45s

Customer care - Positive ratings & reviews

Lecture
times-icons02m 40s

Customer care - Negative ratings & reviews

Lecture
times-icons06m 35s

Customer care - Fake ratings & reviews

Lecture
times-icons02m 45s

Customer care - Summary

Lecture
times-icons01m 05s

Social media marketing strategy - engagement & contests

0h 34m

How to engage your community

Lecture
times-icons04m 59s

Engagement - How we boost engagement

Lecture
times-icons13m 08s

Engagement - Dont's

Lecture
times-icons04m 51s

Engagement - How we run contests

Lecture
times-icons08m 32s

Engagement - Contests legal issues

Lecture
times-icons26s

Engagement - Summary

Lecture
times-icons02m 24s

Social media marketing strategy - crisis management

0h 24m

Crisis management

Lecture
times-icons01m 37s

Crisis management - Speed

Lecture
times-icons01m 51s

Crisis management - Preparation

Lecture
times-icons02m 06s

Crisis management - Simulators

Lecture
times-icons01m 55s

Crisis management - Don’ts

Lecture
times-icons06m 24s

Crisis management - Management

Lecture
times-icons05m 18s

Crisis management - Summary

Lecture
times-icons05m 24s

Social media marketing strategy - metrics

0h 34m

Monitoring social media marketing metrics

Lecture
times-icons01m 55s

Social media metrics - Important results & metrics

Lecture
times-icons06m 10s

Social media metrics - Organic reach & engagement average rates

Lecture
times-icons06m 52s

Social media metrics - Website visitors & conversions

Lecture
times-icons03m 21s

Social media metrics - Social media insights & analytics

Lecture
times-icons14m 31s

Social media metrics - Summary

Lecture
times-icons02m 05s

Social media marketing strategy - services

0h 12m

Social media marketing services

Lecture
times-icons12m 35s

Social media marketing strategy - exercise

0h 5m

The social media marketing strategy - The brief for your exercise

Lecture
times-icons05m 31s

Advertising strategy - accounts fundamentals

1h 46m

The digital advertising accounts

Lecture
times-icons07m 08s

Ad accounts fundamentals - Ad accounts & ad managers

Lecture
times-icons08m 34s

Ad accounts fundamentals - Users access

Lecture
times-icons14m 11s

Ad accounts fundamentals - Campaigns results

Lecture
times-icons07m 53s

Ad accounts fundamentals - Tags or pixels

Lecture
times-icons20m 05s

Ad accounts fundamentals - Conversion events

Lecture
times-icons11m 27s

Ad accounts fundamentals - Install tags & events

Lecture
times-icons11m 49s

Ad accounts fundamentals - Checking tags & events

Lecture
times-icons10m 47s

Ad accounts fundamentals - Tags & cookies

Lecture
times-icons06m 35s

Ad accounts fundamentals - Tags & A.P.I.

Lecture
times-icons05m 53s

Ad accounts fundamentals - Summary

Lecture
times-icons02m 10s

Advertising strategy - campaigns fundamentals

2h 25m

The digital advertising campaigns

Lecture
times-icons06m 44s

Ad campaigns fundamentals - Objectives

Platform demonstration
times-icons13m 57s

Ad campaigns fundamentals - Awareness ad campaign objective

Lecture
times-icons04m 33s

Ad campaigns fundamentals - Awareness ad campaign metrics

Lecture
times-icons11m 30s

Ad campaigns fundamentals - Traffic ad campaign objectives

Lecture
times-icons03m 05s

Ad campaigns fundamentals - Traffic ad campaign metrics

Lecture
times-icons04m 16s

Ad campaigns fundamentals - Conversions ad campaign objectives

Lecture
times-icons03m 47s

Ad campaigns fundamentals - Conversions ad campaign metrics

Lecture
times-icons06m 08s

Ad campaigns fundamentals - Budget

Lecture
times-icons09m 51s

Ad campaigns fundamentals - Bidding

Lecture
times-icons05m 27s

Ad campaigns fundamentals - Objectives on funnel

Lecture
times-icons06m 40s

Ad campaigns fundamentals - Targeting

Lecture
times-icons02m 20s

Ad campaigns fundamentals - Targeting demographics

Lecture
times-icons05m 01s

Ad campaigns fundamentals - Targeting tags

Lecture
times-icons02m 02s

Ad campaigns fundamentals - Targeting data lists

Lecture
times-icons06m 12s

Ad campaigns fundamentals - Targeting social media interactions

Lecture
times-icons04m 06s

Ad campaigns fundamentals - Targeting similar audiences

Lecture
times-icons04m 07s

Ad campaigns fundamentals - Remarketing

Lecture
times-icons09m 47s

Ad campaigns fundamentals - Targeting strategy

Lecture
times-icons08m 14s

Ad campaigns fundamentals - Creatives

Lecture
times-icons06m 55s

Ad campaigns fundamentals - UTMs

Lecture
times-icons02m 48s

Ad campaigns fundamentals - Return on ad spend (ROAS)

Lecture
times-icons06m 06s

Ad campaigns fundamentals - Customer lifetime value (CLV)

Lecture
times-icons08m 27s

Ad campaigns fundamentals - Summary

Lecture
times-icons03m 15s

Advertising strategy - Google tag manager

0h 53m

Google tag manager

Lecture
times-icons02m 45s

GTM - Creating your first Container

Lecture
times-icons02m 20s

GTM - Dashboard

Lecture
times-icons02m 50s

GTM - Installing on any website

Lecture
times-icons02m 30s

GTM - The Data Layer

Platform demonstration
times-icons03m 23s

GTM - Setup Google Analytics tag

Platform demonstration
times-icons05m 51s

GTM - The constant variable

Platform demonstration
times-icons03m 16s

GTM - Setup most advertising tags

Platform demonstration
times-icons05m 49s

GTM - Setup most advertising events & conversions

Platform demonstration
times-icons09m 37s

GTM - Setup most cookie consent tags

Platform demonstration
times-icons08m 23s

GTM - Useful Chrome Extensions

Platform demonstration
times-icons02m 15s

GTM - Access rights

Platform demonstration
times-icons01m 30s

GTM - What is Server side tagging

Platform demonstration
times-icons01m 42s

GTM - Summary

Lecture
times-icons01m 39s

Premium, programmatic & native advertising campaigns

3h 5m

Premium display advertising

Lecture
times-icons06m 07s

Premium display advertising - Ad creatives

Lecture
times-icons22m 43s

Premium display advertising - Paid content

Lecture
times-icons19m 05s

Premium display advertising - Sponsorships

Lecture
times-icons05m 31s

Premium display advertising - How we run campaigns

Lecture
times-icons23m 40s

Premium display advertising - Ad server

Lecture
times-icons04m 17s

Premium display advertising - Planning a campaign

Lecture
times-icons02m 29s

Premium display advertising - How we evaluate publishers

Lecture
times-icons07m 43s

Premium programmatic advertising

Lecture
times-icons01m 39s

Premium programmatic advertising - How it works

Lecture
times-icons04m 52s

Premium programmatic advertising - Audiences

Lecture
times-icons08m 56s

Premium programmatic advertising - Ad platforms

Lecture
times-icons05m 15s

Premium programmatic advertising - Ad creatives

Lecture
times-icons07m 07s

Premium programmatic advertising - Buying & cost

Lecture
times-icons18m 44s

Premium programmatic advertising - Planning a campaign

Lecture
times-icons04m 05s

Premium programmatic advertising - Summary

Lecture
times-icons08m 43s

Native advertising - Content recommendations

Lecture
times-icons08m 20s

Native advertising - Sponsored content

Lecture
times-icons04m 05s

Native advertising - Promoted listings

Lecture
times-icons06m 46s

Native advertising - Ad platforms

Lecture
times-icons07m 18s

Native advertising - Planning a campaign

Lecture
times-icons03m 10s

Native advertising - Summary

Lecture
times-icons05m 21s

Google DV360 programmatic advertising campaigns

0h 57m

How to use Google DV 360 Programmatic platform

Lecture
times-icons01m 18s

Google programmatic - Create advertiser

Platform demonstration
times-icons01m 28s

Google programmatic - Upload creatives

Platform demonstration
times-icons04m

Google programmatic - Format gallery

Platform demonstration
times-icons01m 47s

Google programmatic - Create campaign

Platform demonstration
times-icons03m 48s

Google programmatic - Inventory & frequency

Platform demonstration
times-icons01m 51s

Google programmatic - Campaign targeting

Platform demonstration
times-icons04m 53s

Google programmatic - Campaign details

Platform demonstration
times-icons01m 51s

Google programmatic - Insertion order

Platform demonstration
times-icons02m 41s

Google programmatic - Budget & optimization

Platform demonstration
times-icons09m 49s

Google programmatic - Inventory source & targeting

Platform demonstration
times-icons08m 17s

Google programmatic - Line item

Platform demonstration
times-icons08m 37s

Google programmatic - Assign creative

Platform demonstration
times-icons01m 46s

Google programmatic - Edit campaigns

Platform demonstration
times-icons01m 50s

Google programmatic - Dashboard & metrics

Platform demonstration
times-icons03m 49s

Meta advertising manager

0h 38m

How to use Facebook & Instagram ads & ad manager

Lecture
times-icons03m 58s

Meta ad manager - Create ad account

Lecture
times-icons04m 09s

Meta ad manager - Create ad account (business manager)

Lecture
times-icons03m 25s

Meta ad manager - Access

Platform demonstration
times-icons03m 40s

Meta ad manager - Settings

Platform demonstration
times-icons05m 47s

Meta ad manager - Users & roles

Platform demonstration
times-icons05m 02s

Meta ad manager - Payment settings

Platform demonstration
times-icons03m 55s

Meta ad manager - Notification settings

Platform demonstration
times-icons02m 52s

Meta ad manager - Summary

Platform demonstration
times-icons01m 39s

Meta advertising manager - tags & events

0h 38m

Tag & events manager

Platform demonstration
times-icons01m 35s

Events manager- Create tag/pixel

Platform demonstration
times-icons04m 17s

Events manager- Tag/pixel setup

Platform demonstration
times-icons08m 10s

Events manager- Tag overview

Platform demonstration
times-icons01m 59s

Events manager- Standard & custom events

Platform demonstration
times-icons08m 24s

Events manager- Conversion API (CAPI)

Platform demonstration
times-icons07m 41s

Events manager- Dashboard

Platform demonstration
times-icons04m

Events manager- Summary

Platform demonstration
times-icons02m 32s

Meta advertising manager - audiences

1h 51m

How to manage Facebook & Instagram ads audiences

Lecture
times-icons03m 27s

Meta audiences - Custom from website (All website visitors)

Platform demonstration
times-icons07m 58s

Meta audiences - Custom from website (specific webpages)

Platform demonstration
times-icons08m 47s

Meta audiences - Custom from website (specific time spent)

Platform demonstration
times-icons06m 13s

Meta audiences - Custom from website (specific tag event)

Platform demonstration
times-icons05m 37s

Meta audiences - Custom from customer list

Platform demonstration
times-icons04m 31s

Meta audiences - Custom from offline activity

Platform demonstration
times-icons03m 24s

Meta audiences - Custom from catalog

Platform demonstration
times-icons05m 01s

Meta audiences - Custom from Videos

Platform demonstration
times-icons06m 02s

Meta audiences - Custom from Instagram

Platform demonstration
times-icons05m 51s

Meta audiences - Custom from lead forms

Platform demonstration
times-icons05m 30s

Meta audiences - Custom from Facebook events

Platform demonstration
times-icons05m 33s

Meta audiences - Custom from instant experience

Platform demonstration
times-icons04m 17s

Meta audiences - Custom from Facebook page

Platform demonstration
times-icons04m 52s

Meta audiences - Other

Platform demonstration
times-icons04m 12s

Meta audiences - Lookalike

Platform demonstration
times-icons10m 24s

Meta audiences - Saved

Platform demonstration
times-icons13m 24s

Meta audiences - Dashboard

Platform demonstration
times-icons04m 41s

Meta audiences - Summary

Platform demonstration
times-icons01m 54s

Meta advertising manager - creative hub

0h 39m

The Creative Hub

Lecture
times-icons05m 28s

Creative hub - Overview

Lecture
times-icons02m 29s

Creative hub - Create single image/video mockup

Platform demonstration
times-icons15m 38s

Creative hub - Create carousel image/video mockup

Platform demonstration
times-icons06m 24s

Creative hub - Placements

Platform demonstration
times-icons04m 04s

Creative hub - Share on ad manager

Platform demonstration
times-icons04m 13s

Creative hub - Summary

Platform demonstration
times-icons01m 22s

Meta advertising campaigns - awareness

2h 22m

Meta awareness advertising campaigns

Lecture
times-icons01m 54s

Meta awareness campaigns - Create

Platform demonstration
times-icons02m 59s

Meta awareness campaigns - Campaign settings

Platform demonstration
times-icons12m 46s

Meta awareness campaigns - Ad set settings

Platform demonstration
times-icons02m 21s

Meta awareness campaigns - Performance goal

Platform demonstration
times-icons15m 11s

Meta awareness campaigns - Budget & schedule

Platform demonstration
times-icons04m 30s

Meta awareness campaigns - Audience controls

Platform demonstration
times-icons03m 18s

Meta awareness campaigns - Advantage+ audience

Platform demonstration
times-icons07m 05s

Meta awareness campaigns - Original audience options

Platform demonstration
times-icons05m 19s

Meta awareness campaigns - Beneficiary & payer

Platform demonstration
times-icons02m 59s

Meta awareness campaigns - Placements

Platform demonstration
times-icons07m 32s

Meta awareness campaigns - Estimated results & Calculating C.P.M.

Platform demonstration
times-icons10m 09s

Meta awareness campaigns - Media planning on Excel

Platform demonstration
times-icons06m 06s

Meta awareness campaigns - Ad creatives

Platform demonstration
times-icons01m 29s

Meta awareness campaigns - Partnership ads

Platform demonstration
times-icons04m 55s

Meta awareness campaigns - Creatives: single image

Platform demonstration
times-icons05m 48s

Meta awareness campaigns - Creatives: carousel

Platform demonstration
times-icons11m 04s

Meta awareness campaigns - Creatives: collection/instant experience

Platform demonstration
times-icons09m 15s

Meta awareness campaigns - Creatives: existing post

Platform demonstration
times-icons07m 56s

Meta awareness campaigns - Creatives: creative hub

Platform demonstration
times-icons04m 52s

Meta awareness campaigns - Creatives: dynamic

Platform demonstration
times-icons07m 04s

Meta awareness campaigns - Store locations

Platform demonstration
times-icons05m 57s

Meta awareness campaigns - Summary

Lecture
times-icons02m 13s

Meta advertising campaigns - traffic

1h 12m

Meta traffic advertising campaigns

Lecture
times-icons02m 31s

Meta traffic campaigns - Create

Platform demonstration
times-icons02m 55s

Meta traffic campaigns - Ad set settings - website

Platform demonstration
times-icons04m 35s

Meta traffic campaigns - Ad set settings - website: Estimated results

Platform demonstration
times-icons04m 27s

Meta traffic campaigns - Ad creative website: Flexible

Platform demonstration
times-icons04m 41s

Meta traffic campaigns - Ad creative website: Single image or video

Platform demonstration
times-icons08m 10s

Meta traffic campaigns - Ad creative website: Catalogue

Platform demonstration
times-icons10m 58s

Meta traffic campaigns - Ad set settings - app

Platform demonstration
times-icons03m 02s

Meta traffic campaigns - Ad set settings - messaging apps

Platform demonstration
times-icons03m 35s

Meta traffic campaigns - Messaging app creatives: Conversations

Platform demonstration
times-icons05m 38s

Meta traffic campaigns - Messaging app creatives: Automated chat

Platform demonstration
times-icons10m 33s

Meta traffic campaigns - Ad set settings - calls

Platform demonstration
times-icons02m 08s

Meta traffic campaigns - Ad creative - calls

Platform demonstration
times-icons02m 23s

Meta traffic campaigns - Presets

Platform demonstration
times-icons04m 53s

Meta traffic campaigns - Summary

Platform demonstration
times-icons02m 05s

Meta advertising campaigns - engagement

1h 19m

How to run Facebook & Instagram post enagagement campaigns

Lecture
times-icons02m 25s

Facebook engagement campaigns - Create

Platform demonstration
times-icons02m 54s

Facebook engagement campaigns - Campaign settings

Platform demonstration
times-icons01m 05s

Facebook engagement campaigns - Ad set settings

Platform demonstration
times-icons03m 32s

Facebook engagement campaigns - On your ad: video views settings

Platform demonstration
times-icons03m 31s

Facebook engagement campaigns - On your ad: video views creatives

Lecture
times-icons05m 11s

Facebook engagement campaigns - On your ad: post engagement settings

Platform demonstration
times-icons02m 36s

Facebook engagement campaigns - On your ad: post engagement creatives

Platform demonstration
times-icons02m 10s

Facebook engagement campaigns - On your ad: event responses settings

Platform demonstration
times-icons03m 04s

Facebook engagement campaigns - On your ad: event responses creatives

Platform demonstration
times-icons02m 12s

Facebook engagement campaigns - Messaging apps: click to message settings

Lecture
times-icons04m 10s

Facebook engagement campaigns - Messaging apps: click to message creatives

Platform demonstration
times-icons13m 54s

Facebook engagement campaigns - Messaging apps: sponsored message settings

Platform demonstration
times-icons08m 15s

Facebook engagement campaigns - Messaging apps: sponsored message creatives

Platform demonstration
times-icons04m 19s

Facebook engagement campaigns - Website settings

Platform demonstration
times-icons05m 57s

Facebook engagement campaigns - Website creatives

Platform demonstration
times-icons04m 40s

Facebook engagement campaigns - Facebook Page settings

Platform demonstration
times-icons03m 08s

Facebook engagement campaigns - Facebook Page creatives

Platform demonstration
times-icons02m 54s

Facebook engagement campaigns - Summary

Lecture
times-icons03m 34s

Meta advertising campaigns - leads

0h 58m

How to run leads generation campaigns on Facebook & Instagram

Lecture
times-icons01m 59s

Facebook leads campaigns - Create

Platform demonstration
times-icons01m 30s

Facebook leads campaigns - Campaign settings

Platform demonstration
times-icons02m 20s

Facebook leads campaigns - Ad set settings

Platform demonstration
times-icons02m 40s

Facebook leads campaigns - Optimization, delivery & bid

Platform demonstration
times-icons02m 48s

Facebook leads campaigns - Budget, schedule, audience, placements, results

Platform demonstration
times-icons04m 06s

Facebook leads campaigns - Ad (leads) creatives

Platform demonstration
times-icons13m 44s

Facebook leads campaigns - Legal issues

Lecture
times-icons27s

Facebook leads campaigns - Website settings

Platform demonstration
times-icons06m 18s

Facebook leads campaigns - Website creatives

Platform demonstration
times-icons03m 36s

Facebook leads campaigns - Messenger settings

Platform demonstration
times-icons03m 02s

Facebook leads campaigns - Messenger creatives

Platform demonstration
times-icons04m 34s

Facebook leads campaigns - Tailored lead campaigns

Platform demonstration
times-icons04m 28s

Facebook leads campaigns - Collecting your leads

Platform demonstration
times-icons03m 20s

Facebook leads campaigns - Summary

Lecture
times-icons03m 45s

Meta advertising campaigns - sales

0h 53m

How to run sales campaigns on Facebook & Instagram

Lecture
times-icons01m 30s

Facebook sales campaigns - Create

Platform demonstration
times-icons01m 55s

Facebook sales campaigns - Campaign settings

Platform demonstration
times-icons02m 32s

Facebook sales campaigns - Ad set settings

Platform demonstration
times-icons02m 21s

Facebook sales campaigns - Optimization & delivery

Platform demonstration
times-icons11m 04s

Facebook sales campaigns - Creatives

Platform demonstration
times-icons03m 04s

Facebook sales campaigns - Campaign settings catalogue enabled: ad set settings

Lecture
times-icons01m 38s

Facebook sales campaigns - Campaign settings catalogue enabled: audiences

Platform demonstration
times-icons06m 41s

Facebook sales campaigns - Campaign settings catalogue enabled: optimization & delivery

Platform demonstration
times-icons03m 37s

Facebook sales campaigns - Campaign settings catalogue enabled: creatives

Platform demonstration
times-icons05m 06s

Facebook sales campaigns - Advantage+ shopping campaigns

Platform demonstration
times-icons01m 35s

Facebook sales campaigns - Advantage+ shopping campaigns: settings

Platform demonstration
times-icons03m 46s

Facebook sales campaigns - Advantage+ shopping campaigns: reporting

Platform demonstration
times-icons01m 52s

Facebook sales campaigns - Advantage+ shopping campaigns: creatives

Platform demonstration
times-icons03m 15s

Facebook sales campaigns - Summary

Platform demonstration
times-icons03m 24s

Meta advertising campaigns - mobile installations

0h 28m

How to run mobile app campaigns on Facebook & Instagram

Lecture
times-icons01m 50s

Facebook mobile app campaigns - Create

Platform demonstration
times-icons01m 24s

Facebook mobile app campaigns - Campaign settings

Platform demonstration
times-icons03m 03s

Facebook mobile app campaigns - Ad set settings

Platform demonstration
times-icons02m 15s

Facebook mobile app campaigns - Optimization & delivery

Platform demonstration
times-icons03m 39s

Facebook mobile app campaigns - Placements

Platform demonstration
times-icons03m 55s

Facebook mobile app campaigns - Creatives

Platform demonstration
times-icons04m 52s

Facebook mobile app campaigns - Advantage+

Platform demonstration
times-icons04m 42s

Facebook mobile app campaigns - Summary

Lecture
times-icons02m 54s

Meta advertising campaigns - remarketing

0h 25m

How to run remarketing campaigns on Facebook & Instagram

Lecture
times-icons01m 03s

Facebook remarketing campaigns - The strategy

Lecture
times-icons10m 45s

Facebook remarketing campaigns - Create remarketing campaigns

Platform demonstration
times-icons09m 42s

Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Platform demonstration
times-icons03m 54s

Meta advertising campaigns - reach & frequency

0h 16m

The reach & frequency Facebook & Instagram campaigns

Platform demonstration
times-icons02m 59s

Facebook reach & frequency campaigns - Ad set settings

Platform demonstration
times-icons04m 18s

Facebook reach & frequency campaigns - Estimates & reserve

Platform demonstration
times-icons05m 30s

Facebook reach & frequency campaigns - Ad creatives

Platform demonstration
times-icons03m 55s

Meta advertising campaigns - Advantage+

0h 19m

Meta Advantage+ Campaigns

Platform demonstration
times-icons01m 09s

Meta advantage+ - Campaign level

Platform demonstration
times-icons03m 59s

Meta advantage+ - Ad set level

Platform demonstration
times-icons06m 33s

Meta advantage+ - Ad level

Platform demonstration
times-icons06m 18s

Meta advantage+ - Summary

Platform demonstration
times-icons01m 55s

Meta advertising campaigns - account optimization (CRO)

1h 59m

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture
times-icons01m 28s

Facebook campaigns management - Editing ad campaigns

Platform demonstration
times-icons05m 35s

Facebook campaigns management - Adding new ad sets

Platform demonstration
times-icons11m 37s

Facebook campaigns management - Editing & optimizing ad sets

Platform demonstration
times-icons12m 44s

Facebook campaigns management - Adding ad creatives

Platform demonstration
times-icons07m 56s

Facebook campaigns management - Editing & optimizing ad creatives

Platform demonstration
times-icons04m 26s

Facebook campaigns management - Dashboard insights

Platform demonstration
times-icons19m 19s

Facebook campaigns management - Creatives reporting

Platform demonstration
times-icons06m 14s

Facebook campaigns management - Experiments - A/B testing

Platform demonstration
times-icons11m 13s

Facebook campaigns management - Experiments - Survey

Platform demonstration
times-icons05m 43s

Facebook campaigns management - Budget optimization

Platform demonstration
times-icons14m 33s

Facebook campaigns management - Automated rules

Platform demonstration
times-icons08m 58s

Facebook campaigns management - Ads reporting

Platform demonstration
times-icons07m 23s

Facebook campaigns management - Summary

Platform demonstration
times-icons02m 28s

Meta advertising campaigns - performance optimization (CRO)

0h 24m

Facebook campaigns performance checklist

Lecture
times-icons54s

Facebook performance - Optimizing dashboard columns

Platform demonstration
times-icons03m 54s

Facebook performance - Checking tag events

Platform demonstration
times-icons04m 32s

Facebook performance - Checking ad objectives

Platform demonstration
times-icons05m 19s

Facebook performance - Optimizing placements

Platform demonstration
times-icons05m 30s

Facebook performance - Optimizing bid & budget

Platform demonstration
times-icons04m 24s

Google advertising manager

1h 10m

About Google ads & ad accounts

Lecture
times-icons03m 14s

Create a personal Google ad account

Lecture
times-icons04m 02s

Personal Google ad account - Settings

Platform demonstration
times-icons07m 43s

Personal Google ad account - Access & roles

Platform demonstration
times-icons05m 47s

Google Ads Manager (business) account (ex MCC)

Platform demonstration
times-icons02m 54s

Create a Google Ads Manager account

Platform demonstration
times-icons04m 19s

Google Ads Manager account - Accounts of customers

Lecture
times-icons06m 54s

How to use Google tag & conversion events

Platform demonstration
times-icons01m 17s

Google tag - Create & install with your developer

Platform demonstration
times-icons02m 48s

Google conversion events - Create & install with your developer

Platform demonstration
times-icons14m 29s

Google tag - Install with Google Tag Manager

Platform demonstration
times-icons04m 09s

Google conversion events - Install with Google Tag Manager

Platform demonstration
times-icons08m 47s

Google tag - Connect Google Analytics & import goals as an alternative

Lecture
times-icons03m 45s

Google advertising manager - audiences

0h 59m

How to setup and use Google audiences

Lecture
times-icons01m 32s

Google audiences - Website visitors specific pages

Platform demonstration
times-icons13m 15s

Google audiences - Website visitors specific tags

Platform demonstration
times-icons06m 52s

Google audiences - YouTube viewers

Platform demonstration
times-icons11m 56s

Google audiences - Customer lists

Platform demonstration
times-icons08m 52s

Google audiences - Custom combination

Platform demonstration
times-icons06m 13s

Google audiences - Custom segment

Platform demonstration
times-icons07m 54s

Google audiences - Summary

Lecture
times-icons03m 12s

Google advertising campaigns - search network

5h 23m

The Google search advertising

Lecture
times-icons04m 52s

Google search advertising - Ads in S.E.R.P.

Lecture
times-icons02m 23s

Google search advertising - Ads

Lecture
times-icons03m 55s

Google search advertising - C.P.C.

Lecture
times-icons01m 54s

Google search advertising -Summary

Lecture
times-icons45s

Google ads keywords research

Lecture
times-icons03m 36s

Google ads research - Phrase match

Lecture
times-icons01m 15s

Google ads research - Match type

Lecture
times-icons02m 22s

Google ads research - Broad match

Lecture
times-icons03m 49s

Google ads research - Exact match

Lecture
times-icons01m 29s

Google ads research - Negative match

Lecture
times-icons03m 31s

Google ads research - Google search & YouTube

Platform demonstration
times-icons04m 13s

Google ads research - Keyword Planner discover

Platform demonstration
times-icons10m 37s

Google ads research - Keyword Planner volume & forecast

Platform demonstration
times-icons08m 42s

Google ads research - Keyword Planner planning strategy

Platform demonstration
times-icons04m 38s

Google ads research - Keyword Planner organize keywords

Platform demonstration
times-icons03m 48s

Google ads research- Summary

Lecture
times-icons01m 13s

Running Google search advertising campaigns

Lecture
times-icons53s

Google search campaigns - Campaign objective, type & conversion goal

Platform demonstration
times-icons06m 02s

Google search campaigns - Campaign bidding strategies & manual bid

Platform demonstration
times-icons08m 05s

Google search campaigns - Campaign networks selection

Platform demonstration
times-icons01m 48s

Google search campaigns - Campaign locations

Platform demonstration
times-icons05m 50s

Google search campaigns - Campaign languages

Platform demonstration
times-icons01m 33s

Google search campaigns - Campaign audience segments

Platform demonstration
times-icons04m 52s

Google search campaigns - Campaign broad match keywords

Platform demonstration
times-icons02m 06s

Google search campaigns - Campaign automatic assets

Platform demonstration
times-icons03m 26s

Google search campaigns - Campaign ad rotation

Platform demonstration
times-icons03m 34s

Google search campaigns - Campaign dates & schedule

Platform demonstration
times-icons05m 03s

Google search campaigns - Campaign brand restrictions

Platform demonstration
times-icons04m 01s

Google search campaigns - Ad group keywords

Platform demonstration
times-icons08m 24s

Google search campaigns - Ad group ad URL, titles & descriptions

Platform demonstration
times-icons19m 21s

Google search campaigns - Campaign budget

Platform demonstration
times-icons01m 43s

Google search campaigns - Campaign estimations & review

Platform demonstration
times-icons02m 50s

Google search campaigns - Add more ad groups

Platform demonstration
times-icons04m 05s

Google search campaigns - Add more ads

Platform demonstration
times-icons02m 44s

Google search campaigns - Ad group extensions (assets)

Platform demonstration
times-icons03m 36s

Google search campaigns - Image extension

Platform demonstration
times-icons04m 20s

Google search campaigns - Business name extension

Platform demonstration
times-icons02m 36s

Google search campaigns - Business logo extension

Platform demonstration
times-icons01m 40s

Google search campaigns - Site link extension

Platform demonstration
times-icons07m 36s

Google search campaigns - Headline extension

Platform demonstration
times-icons02m 16s

Google search campaigns - Description extension

Platform demonstration
times-icons02m 38s

Google search campaigns - Callout extension

Platform demonstration
times-icons05m 11s

Google search campaigns - Structured snippet extension

Platform demonstration
times-icons04m 09s

Google search campaigns - Call extension

Platform demonstration
times-icons04m 13s

Google search campaigns - Lead form extension

Platform demonstration
times-icons12m 25s

Google search campaigns - Location extension

Platform demonstration
times-icons07m 03s

Google search campaigns - Price extension

Platform demonstration
times-icons04m 51s

Google search campaigns - App extension

Platform demonstration
times-icons04m 10s

Google search campaigns - Promotion extension

Platform demonstration
times-icons06m 07s

Google search campaigns - Add or remove extensions on ads

Platform demonstration
times-icons05m 37s

Google search campaigns - Dynamic search ads

Platform demonstration
times-icons03m 51s

Google search campaigns - Create dynamic ads from our website index

Platform demonstration
times-icons18m 08s

Google search campaigns - Ad negatives

Platform demonstration
times-icons07m 52s

Google search campaigns - Create dynamic search ads from a feed (CSV file)

Platform demonstration
times-icons10m 57s

Google search campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons05m 44s

Google search campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons09m 15s

Google search campaigns - The quality score

Platform demonstration
times-icons11m 15s

Google search campaigns - The ad rank

Platform demonstration
times-icons06m 05s

Google search campaigns - The average CPC

Platform demonstration
times-icons04m 15s

Google search campaigns - The max CPC & actual CPC

Platform demonstration
times-icons04m 15s

Google search campaigns - Search terms

Platform demonstration
times-icons07m 49s

Google search campaigns - Ad preview & diagnosis

Platform demonstration
times-icons04m 20s

Google search campaigns - Summary

Lecture
times-icons02m 13s

Google advertising campaigns - performance max

0h 49m

How to run Google Performance Max advertising campaigns

Lecture
times-icons03m 30s

Google Performance campaigns - Campaign setup

Platform demonstration
times-icons02m 50s

Google Performance campaigns - Budget & bidding

Platform demonstration
times-icons03m 32s

Google Performance campaigns - Locations & languages

Platform demonstration
times-icons02m 04s

Google Performance campaigns - Final URLs

Platform demonstration
times-icons02m 28s

Google Performance campaigns - Scheduling & dates

Platform demonstration
times-icons02m 05s

Google Performance campaigns - Ad creatives (assets)

Platform demonstration
times-icons10m 28s

Google Performance campaigns - Audience signal

Platform demonstration
times-icons07m 39s

Google Performance campaigns - Extensions

Platform demonstration
times-icons02m 04s

Google Performance campaigns - Campaign estimations

Platform demonstration
times-icons03m 58s

Google Performance campaigns - Dashboard

Platform demonstration
times-icons02m 07s

Google Performance campaigns - Editing our campaign

Platform demonstration
times-icons02m 05s

Google Performance campaigns - Assets report

Platform demonstration
times-icons04m 40s

Google advertising campaigns - display network

2h 5m

How to run Google display advertising campaigns

Lecture
times-icons04m 20s

Google display campaigns - Campaign setup

Platform demonstration
times-icons04m 21s

Google display campaigns - Locations & languages

Platform demonstration
times-icons08m 35s

Google display campaigns - Rotation, scheduling, exclusions

Platform demonstration
times-icons16m 14s

Google display campaigns - Account content exclusions

Platform demonstration
times-icons01m 51s

Google display campaigns - Budget & bidding

Platform demonstration
times-icons05m 54s

Google display campaigns - Targeting audiences & demographics

Platform demonstration
times-icons12m 17s

Google display campaigns - Optimized targeting

Platform demonstration
times-icons04m 16s

Google display campaigns - Targeting keywords

Platform demonstration
times-icons03m 11s

Google display campaigns - Targeting topics

Platform demonstration
times-icons04m 22s

Google display campaigns - Targeting placements

Platform demonstration
times-icons06m 23s

Google display campaigns - Account website & app exclusions

Platform demonstration
times-icons05m 05s

Google display campaigns - Campaign estimations

Platform demonstration
times-icons06m 02s

Google display campaigns - Media planning

Platform demonstration
times-icons04m 23s

Google display campaigns - Premade ad creatives

Platform demonstration
times-icons04m 06s

Google display campaigns - Responsive ad creatives

Platform demonstration
times-icons12m 17s

Google display campaigns - Review

Platform demonstration
times-icons02m 58s

Google display campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons06m 54s

Google display campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons04m 53s

Google display campaigns - Performance planner for display ads

Platform demonstration
times-icons05m 53s

Google display campaigns - Summary

Platform demonstration
times-icons01m 04s

Google advertising campaigns - video

1h 57m

How to run YouTube advertising campaigns

Lecture
times-icons06m 31s

YouTube campaigns - Campaign setup

Platform demonstration
times-icons02m 29s

YouTube campaigns - Campaigns subtypes

Platform demonstration
times-icons02m 45s

YouTube campaigns - Bid strategy

Platform demonstration
times-icons01m 35s

YouTube campaigns - Budget & dates

Platform demonstration
times-icons03m 09s

YouTube campaigns - Networks

Platform demonstration
times-icons03m 28s

YouTube campaigns - Location & language

Platform demonstration
times-icons05m 37s

YouTube campaigns - Related videos

Platform demonstration
times-icons04m 08s

YouTube campaigns - Multi-format ads

Platform demonstration
times-icons02m 45s

YouTube campaigns - Settings

Platform demonstration
times-icons11m 06s

YouTube campaigns - Targeting demographics

Platform demonstration
times-icons05m 04s

YouTube campaigns - Targeting audience segments

Platform demonstration
times-icons10m 14s

YouTube campaigns - Targeting keywords

Platform demonstration
times-icons02m 58s

YouTube campaigns - Targeting topics

Platform demonstration
times-icons03m

YouTube campaigns - Targeting placements

Platform demonstration
times-icons02m 45s

YouTube campaigns - Create video ads

Platform demonstration
times-icons09m 32s

YouTube campaigns - Bidding

Platform demonstration
times-icons02m 32s

YouTube campaigns - Campaign estimations

Platform demonstration
times-icons03m 58s

YouTube campaigns - Media planning

Platform demonstration
times-icons05m 35s

YouTube campaigns - Campaign subtypes differences

Platform demonstration
times-icons12m 14s

YouTube campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons04m 58s

YouTube campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons04m 02s

YouTube campaigns - Reach planner for video ads

Platform demonstration
times-icons06m 08s

YouTube campaigns - Summary

Lecture
times-icons01m 03s

Google advertising campaigns - app

0h 31m

How to run Google mobile app advertising campaigns

Lecture
times-icons51s

Google mobile app campaigns - Campaign setup

Platform demonstration
times-icons05m 27s

Google mobile app campaigns - Location & language

Platform demonstration
times-icons03m 18s

Google mobile app campaigns - Dates

Platform demonstration
times-icons02m 09s

Google mobile app campaigns - Budget & bidding

Platform demonstration
times-icons06m 36s

Google mobile app campaigns - Create ad groups & assets

Platform demonstration
times-icons07m 46s

Google mobile app campaigns - Review

Platform demonstration
times-icons01m 37s

Google mobile app campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons02m 49s

Google mobile app campaigns - Summary

Lecture
times-icons55s

Google advertising campaigns - smart

0h 18m

How to run Google smart advertising campaigns

Lecture
times-icons01m 31s

Google smart campaigns - Setup & landing page

Platform demonstration
times-icons02m 31s

Google smart campaigns - Goal

Platform demonstration
times-icons03m 47s

Google smart campaigns - Ad creation

Platform demonstration
times-icons03m 15s

Google smart campaigns - Keyword themes

Platform demonstration
times-icons02m 22s

Google smart campaigns - Location targeting

Platform demonstration
times-icons01m 08s

Google smart campaigns - Budget

Platform demonstration
times-icons01m 47s

Google smart campaigns - Review

Platform demonstration
times-icons55s

Google smart campaigns - Summary

Lecture
times-icons50s

Google advertising campaigns - demand gen

1h 23m

Google demand generation advertising campaigns

Lecture
times-icons01m 31s

Google demand gen campaigns - Campaign setup

Platform demonstration
times-icons02m 52s

Google demand gen campaigns - Campaign goal

Platform demonstration
times-icons05m 56s

Google demand gen campaigns - Budget & dates

Platform demonstration
times-icons03m 59s

Google demand gen campaigns - Location & language

Platform demonstration
times-icons11m 59s

Google demand gen campaigns - Additional settings

Platform demonstration
times-icons08m 35s

Google demand gen campaigns - Audience targeting

Platform demonstration
times-icons20m 36s

Google demand gen campaigns - Campaign estimations

Platform demonstration
times-icons04m 19s

Google demand gen campaigns - Create ad

Platform demonstration
times-icons14m 31s

Google demand gen campaigns - Dashboard

Platform demonstration
times-icons02m 54s

Google demand gen campaigns - Edit campaign

Platform demonstration
times-icons05m 15s

Google demand gen campaigns - Summary

Lecture
times-icons01m 17s

Google advertising campaigns - shopping

0h 38m

How to run Google Shopping advertising campaigns

Lecture
times-icons55s

Google Shopping campaigns - The Merchant center

Platform demonstration
times-icons01m 15s

Google Shopping campaigns - Create a Merchant center account

Platform demonstration
times-icons02m 18s

Google Shopping campaigns - Merchant center business data

Platform demonstration
times-icons02m 41s

Google Shopping campaigns - Merchant center roles

Platform demonstration
times-icons01m 47s

Google Shopping campaigns - Connect Merchant center with Google ads

Platform demonstration
times-icons01m 19s

Google Shopping campaigns - Upload multiple products to Merchant center

Platform demonstration
times-icons03m 25s

Google Shopping campaigns - Add products to Merchant center manually

Platform demonstration
times-icons04m 42s

Google Shopping campaigns - Merchant center dashboard

Platform demonstration
times-icons02m 59s

Google Shopping campaigns - Our products or ads on search

Platform demonstration
times-icons02m 42s

Google Shopping campaigns - Campaign setup

Platform demonstration
times-icons01m 20s

Google Shopping campaigns - Choosing our inventory

Platform demonstration
times-icons01m 45s

Google Shopping campaigns - Bidding & budget

Platform demonstration
times-icons02m 32s

Google Shopping campaigns - Different placements

Platform demonstration
times-icons01m

Google Shopping campaigns - Location

Platform demonstration
times-icons01m 31s

Google Shopping campaigns - Dates

Platform demonstration
times-icons01m 13s

Google Shopping campaigns - Ad group name & bid

Platform demonstration
times-icons01m 54s

Google Shopping campaigns - Dashboard

Platform demonstration
times-icons01m 03s

Google Shopping campaigns - Edit campaign

Platform demonstration
times-icons02m 02s

Google advertising campaigns - remarketing

1h 13m

How to run Google remarketing advertising campaigns

Lecture
times-icons02m 32s

Google remarketing - How we choose audiences

Platform demonstration
times-icons07m 27s

Google remarketing - On Google Display network

Platform demonstration
times-icons08m 52s

Google remarketing - On Google Display network with dynamic ads

Platform demonstration
times-icons08m 42s

Google remarketing - On YouTube

Platform demonstration
times-icons09m 13s

Google remarketing - On Discovery network

Platform demonstration
times-icons07m 48s

Google remarketing - On Search network

Platform demonstration
times-icons15m 29s

Google remarketing - On Search with dynamic ads

Platform demonstration
times-icons12m

Google remarketing - Summary

Platform demonstration
times-icons01m 09s

Google advertising campaigns - account optimization (CRO)

1h 22m

Google ads account overview & tuning

Platform demonstration
times-icons15m 51s

Google ads account - Shared library portfolio bid strategies

Platform demonstration
times-icons07m 24s

Google ads account - Shared library negative keywords

Platform demonstration
times-icons06m 57s

Google ads account - Shared library placement exclusion lists

Platform demonstration
times-icons07m 15s

Google ads account - Bulk actions rules

Platform demonstration
times-icons14m 44s

Google ads account - Measurment attribution

Platform demonstration
times-icons18m 57s

Google ads account - Reports

Platform demonstration
times-icons08m 20s

Google ads account - Summary

Platform demonstration
times-icons02m 40s

Google advertising campaigns - performance optimization (CRO)

1h 0m

Google ad account performance checklist

Lecture
times-icons56s

Google ad account - Checking recommendations

Platform demonstration
times-icons05m 48s

Google ad account - Checking conversion tags

Platform demonstration
times-icons05m 46s

Google ad account - Checking audiences

Platform demonstration
times-icons05m 21s

Google search campaigns performance checklist

Lecture
times-icons53s

Google search performance - Custom dashboard for search ads

Platform demonstration
times-icons06m 21s

Google search performance - Campaigns budget & bidding

Platform demonstration
times-icons05m 48s

Google search performance - Search terms optimization

Platform demonstration
times-icons04m 29s

Google search performance - Ads relevance optimization

Platform demonstration
times-icons03m 52s

Google search performance - Ads copy optimization

Platform demonstration
times-icons03m 36s

Google search performance - Ads extensions optimization

Platform demonstration
times-icons04m 09s

Google search performance - Auction insights

Platform demonstration
times-icons13m 06s

LinkedIn advertising manager

0h 24m

LinkedIn ad manager

Lecture
times-icons02m 55s

LinkedIn ad manager - Access

Platform demonstration
times-icons01m 14s

LinkedIn ad manager - Create ad account

Platform demonstration
times-icons01m 58s

LinkedIn ad manager - Dashboard overview

Platform demonstration
times-icons01m 25s

LinkedIn ad manager - Billing settings

Platform demonstration
times-icons01m 33s

LinkedIn ad manager - User access

Platform demonstration
times-icons02m 14s

LinkedIn ad manager - Insight tag setup

Platform demonstration
times-icons02m 22s

LinkedIn ad manager - Conversions overview

Platform demonstration
times-icons02m 13s

LinkedIn ad manager - Create conversion events

Platform demonstration
times-icons06m 17s

LinkedIn ad manager - Brand safety

Platform demonstration
times-icons01m 34s

LinkedIn ad manager - Summary

Platform demonstration
times-icons35s

LinkedIn advertising manager - audiences

0h 14m

LinkedIn advertising audiences

Lecture
times-icons01m 57s

LinkedIn ad audiences - Upload a list

Platform demonstration
times-icons02m 39s

LinkedIn ad audiences - Retargeting

Platform demonstration
times-icons04m 22s

LinkedIn ad audiences - Lookalike

Platform demonstration
times-icons02m 10s

LinkedIn ad audiences - Saved

Platform demonstration
times-icons02m 43s

LinkedIn ad audiences - Summary

Lecture
times-icons30s

LinkedIn advertising campaigns

0h 23m

LinkedIn campaigns

Lecture
times-icons29s

LinkedIn campaigns - Account structure

Platform demonstration
times-icons01m 49s

LinkedIn campaigns - Campaign objectives

Platform demonstration
times-icons03m 51s

LinkedIn campaigns - Create campaign

Platform demonstration
times-icons01m 01s

LinkedIn campaigns - Audience targeting

Platform demonstration
times-icons07m 38s

LinkedIn campaigns - Estimates

Platform demonstration
times-icons02m 13s

LinkedIn campaigns - Ad formats

Platform demonstration
times-icons01m 34s

LinkedIn campaigns - Budget, bidding & conversion tracking

Platform demonstration
times-icons04m 02s

LinkedIn campaigns - Summary

Platform demonstration
times-icons33s

LinkedIn advertising campaigns - creatives

0h 36m

LinkedIn campaigns creatives

Lecture
times-icons01m 03s

LinkedIn campaigns creatives - Browse existing content

Platform demonstration
times-icons01m 49s

LinkedIn campaigns creatives - Single image ad

Platform demonstration
times-icons03m 18s

LinkedIn campaigns creatives - Carousel ad

Platform demonstration
times-icons04m 22s

LinkedIn campaigns creatives - Video ad

Platform demonstration
times-icons01m 55s

LinkedIn campaigns creatives - Text ad

Platform demonstration
times-icons02m 21s

LinkedIn campaigns creatives - Spotlight ad

Platform demonstration
times-icons02m 58s

LinkedIn campaigns creatives - Follower ad

Platform demonstration
times-icons02m 47s

LinkedIn campaigns creatives - Message ad

Platform demonstration
times-icons04m 29s

LinkedIn campaigns creatives - Conversation ad

Platform demonstration
times-icons05m 37s

LinkedIn campaigns creatives - Event ad

Platform demonstration
times-icons01m 44s

LinkedIn campaigns creatives - Document ad

Platform demonstration
times-icons01m 43s

LinkedIn campaigns creatives - Job ad

Platform demonstration
times-icons01m 54s

LinkedIn campaigns creatives - Summary

Platform demonstration
times-icons28s

LinkedIn advertising campaigns - optimization

0h 12m

LinkedIn campaigns optimization

Lecture
times-icons45s

LinkedIn campaigns optimization - Reports

Platform demonstration
times-icons03m 20s

LinkedIn campaigns optimization - Monitoring campaigns, groups, ads

Platform demonstration
times-icons04m 59s

LinkedIn campaigns optimization - Editing campaigns, groups, ads

Platform demonstration
times-icons02m 21s

LinkedIn campaigns optimization - Summary

Lecture
times-icons59s

X (Twitter) advertising manager

0h 33m

X ad manager

Platform demonstration
times-icons36s

X ad manager - Ad Account Creation

Platform demonstration
times-icons01m 36s

X ad manager - Ad Account Roles

Platform demonstration
times-icons04m 02s

X ad manager - Dashboard Overview

Platform demonstration
times-icons01m 58s

X ad manager - Composer

Platform demonstration
times-icons02m 54s

X ad manager - Media Library

Platform demonstration
times-icons01m 45s

X ad manager - Analytics

Platform demonstration
times-icons02m 17s

X ad manager - Ads Editor

Platform demonstration
times-icons02m 21s

X ad manager - Audiences

Platform demonstration
times-icons04m 59s

X ad manager - Apps

Platform demonstration
times-icons01m 34s

X ad manager - Events Manager

Platform demonstration
times-icons01m 36s

X ad manager - Shopping Manager

Platform demonstration
times-icons06m 49s

X ad manager - Summary

Lecture
times-icons55s

X (Twitter) advertising campaigns

0h 34m

X campaigns

Platform demonstration
times-icons37s

X campaigns - Objectives

Platform demonstration
times-icons06m 06s

Twitter campaigns - Pre-roll views

Platform demonstration
times-icons05m 29s

Twitter campaigns - App installs

Platform demonstration
times-icons06m 34s

Twitter campaigns - Website clicks & conversions

Platform demonstration
times-icons05m

Twitter campaigns - Engagements

Platform demonstration
times-icons03m 06s

Twitter campaigns - Followers

Platform demonstration
times-icons03m 20s

Twitter campaigns - App re-engagement

Platform demonstration
times-icons02m 26s

Twitter campaigns - Remarketing strategy

Platform demonstration
times-icons05m 01s

X (Twitter) advertising campaigns - optimization

0h 10m

How to optimize Twitter advertising campaigns

Lecture
times-icons01m 09s

Twitter campaigns optimization - Edit campaigns

Platform demonstration
times-icons05m 39s

Twitter campaigns optimization - Dashboard & reports

Platform demonstration
times-icons03m 45s

Pinterest advertising manager

0h 31m

How to use Pinterest ad manager

Lecture
times-icons01m 02s

Pinterest ad manager - Ad account & dashboard overview

Platform demonstration
times-icons01m 25s

Pinterest ad manager - Ad account access & billing settings

Platform demonstration
times-icons04m 02s

Pinterest ad manager - Create a main tag to track visitors for remarketing

Platform demonstration
times-icons03m 29s

Pinterest ad manager - Install main tag into Google Tag Manager

Platform demonstration
times-icons41s

Pinterest ad manager - Create & install events to track different conversions

Platform demonstration
times-icons06m 36s

Pinterest ad manager - Business manager & hub

Platform demonstration
times-icons02m 31s

Pinterest ad manager - Create audiences from website tag & events

Platform demonstration
times-icons03m 01s

Pinterest ad manager - Create audiences from data list

Platform demonstration
times-icons01m 46s

Pinterest ad manager - Create audiences from pins engagement

Platform demonstration
times-icons03m 18s

Pinterest ad manager - Create actalike audiences

Platform demonstration
times-icons02m 06s

Pinterest ad manager - Merchant & catalogues

Platform demonstration
times-icons01m 57s

Pinterest advertising campaigns - awareness

0h 21m

How to run awareness advertising campaigns on Pinterest

Lecture
times-icons01m 13s

Pinterest awareness campaigns - Create

Platform demonstration
times-icons01m 18s

Pinterest awareness campaigns - Targeting audiences settings

Platform demonstration
times-icons01m 48s

Pinterest awareness campaigns - Targeting keywords & interests

Platform demonstration
times-icons05m 36s

Pinterest awareness campaigns - Targeting demographics

Platform demonstration
times-icons02m 25s

Pinterest awareness campaigns - Placements

Platform demonstration
times-icons01m

Pinterest awareness campaigns - Budget & schedule

Platform demonstration
times-icons01m 13s

Pinterest awareness campaigns - Optimization, delivery & estimates

Platform demonstration
times-icons03m 38s

Pinterest awareness campaigns - Ad creatives (pins)

Platform demonstration
times-icons03m 07s

Pinterest advertising campaigns - all objectives

0h 13m

How to run different advertising objectives campaigns on Pinterest

Lecture
times-icons01m 14s

Pinterest campaigns - Video views

Platform demonstration
times-icons03m 01s

Pinterest campaigns - Consideration (Traffic)

Platform demonstration
times-icons02m 43s

Pinterest campaigns - Conversions

Platform demonstration
times-icons01m 24s

Pinterest campaigns - Remarketing

Platform demonstration
times-icons04m 38s

Pinterest advertising campaigns - optimization

0h 14m

How to optimize Pinterest advertising campaigns

Lecture
times-icons01m 14s

Pinterest campaigns optimization - Edit campaigns

Platform demonstration
times-icons06m 33s

Pinterest campaigns optimization - Dashboard & reports

Platform demonstration
times-icons06m 29s

Quora advertising manager

0h 26m

How to use Quora ad manager

Lecture
times-icons01m 02s

Quora ad manager - Ad account & dashboard overview

Platform demonstration
times-icons01m 12s

Quora ad manager - Ad account access & billing settings

Platform demonstration
times-icons04m 12s

Quora ad manager - Create a main tag to track visitors for remarketing

Platform demonstration
times-icons01m 46s

Quora ad manager - Install main tag into Google Tag Manager

Platform demonstration
times-icons02m 10s

Quora ad manager - Create & install events to track different conversions

Platform demonstration
times-icons03m 52s

Quora ad manager - Create audiences from website tag & events

Platform demonstration
times-icons02m 48s

Quora ad manager - Create audiences from data list

Platform demonstration
times-icons02m 05s

Quora ad manager - Create lookalike audiences

Platform demonstration
times-icons02m 25s

Quora ad manager - Create lead generation forms

Platform demonstration
times-icons04m 08s

Quora ad manager - Summary

Platform demonstration
times-icons01m 05s

Quora advertising campaigns - awareness

0h 28m

How to run awareness advertising campaigns on Quora

Lecture
times-icons01m 25s

Quora awareness campaigns - Budget & schedule

Platform demonstration
times-icons01m 40s

Quora awareness campaigns - Location

Platform demonstration
times-icons01m 16s

Quora awareness campaigns - Contextual targeting

Platform demonstration
times-icons05m 28s

Quora awareness campaigns - Behavioural targeting

Platform demonstration
times-icons04m 02s

Quora awareness campaigns - Broad targeting

Platform demonstration
times-icons01m 08s

Quora awareness campaigns - Additional targeting

Platform demonstration
times-icons02m 59s

Quora awareness campaigns - Bidding & optimization

Platform demonstration
times-icons02m 42s

Quora awareness campaigns - Estimates

Platform demonstration
times-icons02m 37s

Quora awareness campaigns - Image & text ad creative

Platform demonstration
times-icons02m 47s

Quora awareness campaigns - Promote an answer

Platform demonstration
times-icons02m 25s

Quora advertising campaigns - all objectives

0h 16m

How to run different advertising objectives campaigns on Quora

Lecture
times-icons41s

Quora campaigns - Conversions

Platform demonstration
times-icons03m 26s

Quora campaigns - App installs

Platform demonstration
times-icons02m 29s

Quora campaigns - Traffic

Platform demonstration
times-icons01m 55s

Quora campaigns - Lead generation

Platform demonstration
times-icons02m 39s

Quora campaigns - Remarketing

Platform demonstration
times-icons03m 51s

Quora campaigns - Summary

Lecture
times-icons01m 29s

Quora advertising campaigns - optimization

0h 10m

How to optimize Quora advertising campaigns

Lecture
times-icons52s

Quora campaigns optimization - Edit campaigns

Platform demonstration
times-icons05m 44s

Quora campaigns optimization - Dashboard & reports

Platform demonstration
times-icons03m 29s

TikTok business manager

0h 12m

How to use TikTok business manager

Platform demonstration
times-icons02m 05s

TikTok business manager - Dashboard & settings

Platform demonstration
times-icons03m

TikTok business manager - Users

Platform demonstration
times-icons02m 40s

TikTok business manager - Assets

Platform demonstration
times-icons03m 31s

TikTok business manager - Summary

Platform demonstration
times-icons01m 28s

TikTok advertising manager

1h 8m

How to use TikTok ads manager

Platform demonstration
times-icons02m 21s

TikTok ads manager - Settings

Platform demonstration
times-icons04m 10s

TikTok ads manager - Events

Platform demonstration
times-icons03m 45s

TikTok ads manager - Creative center & insights

Platform demonstration
times-icons04m 39s

TikTok ads manager - Images ad creatives

Platform demonstration
times-icons02m 25s

TikTok ads manager - Videos ad creatives

Platform demonstration
times-icons06m 18s

TikTok ads manager - Playable ad creatives

Platform demonstration
times-icons01m 18s

TikTok ads manager - Instant pages & forms ad creatives

Platform demonstration
times-icons06m 02s

TikTok ads manager - Customer file audience

Platform demonstration
times-icons02m 33s

TikTok ads manager - Engagement audience

Platform demonstration
times-icons04m 05s

TikTok ads manager - App activity audience

Platform demonstration
times-icons03m 40s

TikTok ads manager - Website traffic audience

Platform demonstration
times-icons03m 40s

TikTok ads manager - Leads audience

Platform demonstration
times-icons01m 53s

TikTok ads manager - Lookalike audiences

Platform demonstration
times-icons03m 06s

TikTok ads manager - Catalogue

Platform demonstration
times-icons02m 27s

TikTok ads manager - Catalogue source

Platform demonstration
times-icons03m 32s

TikTok ads manager - Catalogue items

Platform demonstration
times-icons03m 17s

TikTok ads manager - Comments

Platform demonstration
times-icons02m 42s

TikTok ads manager - Summary

Platform demonstration
times-icons06m 18s

TikTok advertising campaigns - reach

0h 34m

How to run TikTok reach ad campaigns

Platform demonstration
times-icons02m 05s

TikTok reach campaign - Settings

Platform demonstration
times-icons02m 34s

TikTok reach campaign - Placements

Platform demonstration
times-icons01m 39s

TikTok reach campaign - Creative type

Platform demonstration
times-icons01m 57s

TikTok reach campaign - Targeting

Platform demonstration
times-icons10m 14s

TikTok reach campaign - Budget & schedule

Platform demonstration
times-icons02m 05s

TikTok reach campaign - Bidding & optimization

Platform demonstration
times-icons04m 44s

TikTok reach campaign - Estimations

Platform demonstration
times-icons01m 46s

TikTok reach campaign - Creative

Platform demonstration
times-icons06m 18s

TikTok reach campaign - Summary

Platform demonstration
times-icons01m 30s

TikTok advertising campaigns - all objectives

0h 36m

How to run other TikTok ad campaigns

Platform demonstration
times-icons57s

TikTok other campaigns - Traffic

Platform demonstration
times-icons07m 19s

TikTok other campaigns - App installs

Platform demonstration
times-icons03m 45s

TikTok other campaigns - Video views

Platform demonstration
times-icons03m 31s

TikTok other campaigns - Leads

Platform demonstration
times-icons04m 38s

TikTok other campaigns - Community interaction

Platform demonstration
times-icons05m 21s

TikTok other campaigns - Conversions

Platform demonstration
times-icons05m 50s

TikTok other campaigns - Reporting

Platform demonstration
times-icons04m 53s

Affiliates advertising campaigns

0h 57m

How to run affiliate marketing campaigns

Platform demonstration
times-icons02m 42s

Affiliate marketing - How it works

Platform demonstration
times-icons04m 15s

Affiliate marketing - Affiliate publishers

Platform demonstration
times-icons09m 17s

Affiliate marketing - Sales campaigns

Platform demonstration
times-icons05m 02s

Affiliate marketing - Sales campaigns preparation

Platform demonstration
times-icons03m 40s

Affiliate marketing - Leads campaigns

Platform demonstration
times-icons03m 58s

Affiliate marketing - Leads campaigns preparation

Platform demonstration
times-icons01m 57s

Affiliate marketing - The CPA of the advertiser

Platform demonstration
times-icons04m 42s

Affiliate marketing - The affiliates revenue (EPC)

Lecture
times-icons04m 12s

Affiliate marketing - Running campaigns

Lecture
times-icons03m 53s

Affiliate marketing - Working with networks

Lecture
times-icons05m 32s

Affiliate marketing - Affiliates campaigns creatives

Lecture
times-icons05m 16s

Affiliate marketing - Summary

Lecture
times-icons03m 18s

Advertising strategy - media plan

2h 25m

Advertising strategy & objectives

Lecture
times-icons03m 03s

Choosing your objectives

Lecture
times-icons10m 08s

Finding your objectives in the platforms

Platform demonstration
times-icons26m 41s

Ad objectives summary

Lecture
times-icons01m 33s

Advertising strategy & target audience

Lecture
times-icons14m 14s

Finding your audience in the platforms

Platform demonstration
times-icons24m 09s

Advertising strategy & media channels

Lecture
times-icons01m 11s

Calculating campaigns estimations

Platform demonstration
times-icons19m 17s

How to choose your media channels

Lecture
times-icons10m 36s

Preparing the media plan

Platform demonstration
times-icons28m 05s

Advertising strategy & creatives

Lecture
times-icons06m 10s

Advertising strategy - services

0h 14m

Advertising strategy & campaigns services

Lecture
times-icons14m 29s

Advertising strategy - exercise

0h 5m

The digital advertising strategy - The brief for your exercise

Lecture
times-icons05m 31s

Email & mobile marketing strategy - data automation

0h 50m

How to organize data and marketing automation

Lecture
times-icons02m 22s

Data & marketing automation - Types of data

Lecture
times-icons03m 21s

Data & marketing automation - How we collect our data

Lecture
times-icons11m 45s

Data & marketing automation - Messaging legal issues

Lecture
times-icons39s

Data & marketing automation - How we edit & enrich our data

Lecture
times-icons07m 42s

Data & marketing automation - Data management tools

Lecture
times-icons07m 19s

Data & marketing automation - Email & mobile marketing tools

Lecture
times-icons05m 30s

Data & marketing automation - Marketing automations

Lecture
times-icons06m 19s

Data & marketing automation - How we do marketing automation

Lecture
times-icons05m 19s

Email marketing strategy

2h 55m

How to run email marketing campaigns

Lecture
times-icons01m 48s

Email marketing - Tools

Lecture
times-icons04m 34s

Email marketing - Campaigns

Lecture
times-icons04m 03s

Email marketing - Audiences & segments

Lecture
times-icons04m 09s

Email marketing - Subject

Lecture
times-icons05m 01s

Email marketing - Body content

Lecture
times-icons07m 20s

Email marketing - Footer

Lecture
times-icons03m 56s

Email marketing - Scheduling & automation

Lecture
times-icons12m 46s

Email marketing - Monitoring metrics

Lecture
times-icons07m 52s

Email marketing - The professional

Lecture
times-icons02m 50s

Ηow to use Mailchimp.com to send email messages

Platform demonstration
times-icons08m 03s

Mailchimp - Account & dashboard

Lecture
times-icons05m 07s

Mailchimp - Create & manage audiences (lists)

Platform demonstration
times-icons13m 48s

Mailchimp - Forms & Surveys

Platform demonstration
times-icons14m 32s

Mailchimp - Segments

Platform demonstration
times-icons08m 45s

Mailchimp - Create email templates (classic builder)

Platform demonstration
times-icons06m 50s

Mailchimp - Create email templates (new builder)

Platform demonstration
times-icons13m 03s

Mailchimp - Setup campaign settings

Platform demonstration
times-icons07m 48s

Mailchimp - Setup campaign content

Platform demonstration
times-icons09m 10s

Mailchimp - Automations & funnels

Platform demonstration
times-icons15m 23s

Mailchimp - Account analytics & metrics

Platform demonstration
times-icons10m 53s

Mailchimp - Email campaign analytics & metrics

Platform demonstration
times-icons05m 57s

Mailchimp - Summary

Platform demonstration
times-icons02m 06s

Mobile marketing strategy

1h 10m

How to run mobile marketing campaigns

Lecture
times-icons02m 49s

Mobile marketing - Tools & platforms

Lecture
times-icons03m 30s

Mobile marketing - Campaigns examples

Lecture
times-icons04m 51s

Mobile marketing - Campaigns fundamentals

Lecture
times-icons06m 27s

Mobile marketing - Audiences & segments

Lecture
times-icons02m 51s

Mobile marketing - Messages content

Lecture
times-icons06m 22s

Mobile marketing - Campaigns scheduling

Lecture
times-icons02m 58s

Mobile marketing - Campaigns automation

Lecture
times-icons07m 59s

Mobile marketing - Monitoring metrics

Lecture
times-icons03m 03s

Mobile marketing - Specialist

Lecture
times-icons02m 07s

Ηow to use Textmagic.com to send messages

Platform demonstration
times-icons02m 21s

Textmagic - Dashboard

Platform demonstration
times-icons02m 36s

Textmagic - Contacts

Platform demonstration
times-icons06m 46s

Textmagic - Templates

Platform demonstration
times-icons03m 09s

Textmagic - Create SMS campaign

Platform demonstration
times-icons04m 53s

Textmagic - Scheduling

Platform demonstration
times-icons02m 30s

Textmagic - Reporting

Platform demonstration
times-icons04m 28s

Textmagic - Summary

Platform demonstration
times-icons01m 12s

Chatbots strategy

0h 45m

Ηow to use Chatfuel chatbot to automate messaging

Platform demonstration
times-icons03m 42s

Chatfuel - Connect bot with Facebook or Instagram

Platform demonstration
times-icons01m 37s

Chatfuel - Chatbot templates

Platform demonstration
times-icons05m 09s

Chatfuel - Automation blocks

Platform demonstration
times-icons05m 32s

Chatfuel - Automation keywords

Platform demonstration
times-icons05m 19s

Chatfuel - Automation flows

Platform demonstration
times-icons12m 28s

Chatfuel - Automation sequences

Platform demonstration
times-icons03m 56s

Chatfuel - Analytics

Platform demonstration
times-icons02m 50s

Chatfuel - Chat bots & A.I.

Platform demonstration
times-icons03m 18s

Chatfuel - Summary

Lecture
times-icons01m 29s

Email & mobile marketing strategy - services

0h 9m

Email & mobile marketing services

Lecture
times-icons09m 23s

Influencer marketing strategy

2h 2m

The influencer marketing

Lecture
times-icons03m 50s

Influencer marketing - The influencers

Lecture
times-icons04m 08s

Influencer marketing - Influencer's channels

Lecture
times-icons09m 40s

Influencer marketing - Discovery & evaluation

Lecture
times-icons09m 04s

Influencer marketing - Evaluating our influencers' audience

Lecture
times-icons05m 30s

Influencer marketing - Evaluating our influencers' fake followers

Lecture
times-icons04m 22s

Influencer marketing - Evaluating our influencers' impact

Lecture
times-icons07m 52s

Influencer marketing - Evaluating our influencers' collaborations

Lecture
times-icons04m 58s

Influencer marketing - Evaluating our influencers' quality

Lecture
times-icons03m 43s

Influencer marketing - Evaluating our influencers' match with our brand

Lecture
times-icons03m 33s

Influencer marketing - Brand promotion

Lecture
times-icons03m 28s

Influencer marketing - Product/service review

Lecture
times-icons05m 05s

Influencer marketing - Giveaway

Lecture
times-icons09m 11s

Influencer marketing - Giveaway legal issues

Lecture
times-icons32s

Influencer marketing - Event coverage

Lecture
times-icons04m 46s

Influencer marketing - Cost of influencers

Lecture
times-icons07m 41s

Influencer marketing - Brand ambassadors

Lecture
times-icons06m 20s

Influencer marketing - Presenting to a brand

Lecture
times-icons03m 26s

Influencer marketing - Briefing influencers

Lecture
times-icons05m 12s

Influencer marketing - Contract with influencers

Lecture
times-icons04m 16s

Influencer marketing - Working with the influencers

Lecture
times-icons05m 39s

Influencer marketing - Promoting influencers

Lecture
times-icons03m 54s

Influencer marketing - The professional

Lecture
times-icons02m 08s

Influencer marketing - Summary

Lecture
times-icons04m 04s

Influencer marketing strategy - metrics

0h 12m

Monitoring influencer marketing metrics

Lecture
times-icons03m 48s

Influencer metrics - Blog influencers

Lecture
times-icons01m 35s

Influencer metrics - Social media posts influencers

Lecture
times-icons57s

Influencer metrics - Social media videos influencers

Lecture
times-icons01m 23s

Influencer metrics - Podcast influencers

Lecture
times-icons01m 49s

Influencer metrics - Earned media value

Lecture
times-icons02m 01s

Influencer metrics - Summary

Lecture
times-icons01m 12s

Influencer marketing strategy - services

0h 10m

Influencer marketing services

Lecture
times-icons10m 52s

Digital reputation management strategy

2h 17m

Managing online reputation

Lecture
times-icons09m 03s

Astroturfing

Lecture
times-icons07m 09s

Fake content & hoaxes

Lecture
times-icons12m

Manipulated fake content

Lecture
times-icons04m 03s

Deep fake content

Lecture
times-icons07m 15s

Fake profiles

Lecture
times-icons10m 09s

Fakes profiles activity

Lecture
times-icons04m 08s

Monitoring reputation

Lecture
times-icons13m 23s

Handling attacks & crises

Lecture
times-icons09m 12s

Astroturfing with public figures

Lecture
times-icons03m 44s

Astroturfing with mascots or personas

Lecture
times-icons08m 16s

Astroturfing with bots

Lecture
times-icons05m 30s

Reputation management as a service

Lecture
times-icons06m 08s

How to monitor reputation with Palo Pro

Lecture
times-icons01m 47s

Palo Pro - Dashboards

Platform demonstration
times-icons03m 31s

Palo Pro - Queries concept

Platform demonstration
times-icons03m 36s

Palo Pro - Queries setup

Platform demonstration
times-icons02m 48s

Palo Pro - Mentions & buzz

Platform demonstration
times-icons01m 55s

Palo Pro - Sentiment analysis

Platform demonstration
times-icons02m 03s

Palo Pro - Impact

Platform demonstration
times-icons02m 23s

Palo Pro - Data filtering & sorting in Dataview

Platform demonstration
times-icons03m 37s

Palo Pro - Adjusting sentiment in Dataview

Platform demonstration
times-icons01m 59s

Palo Pro - Alerts

Platform demonstration
times-icons05m 06s

Palo Pro - Reporting

Platform demonstration
times-icons02m 35s

Palo Pro - Dashboard components summary

Platform demonstration
times-icons04m 21s

Palo Pro - Pricing

Platform demonstration
times-icons01m 26s

Digital public relations strategy

1h 13m

Digital public relations

Lecture
times-icons07m 28s

Digital public relations - Use of websites

Lecture
times-icons05m 48s

Digital public relations - Use of U.T.M.s

Lecture
times-icons03m 32s

Digital public relations - Outreach with tools

Lecture
times-icons09m 33s

Digital public relations - Use of offsite S.E.O.

Lecture
times-icons06m 58s

Digital public relations - Use of content marketing

Lecture
times-icons04m 53s

Digital public relations - Use of social networks

Lecture
times-icons04m 55s

Digital public relations - Use of email & mobile messages

Lecture
times-icons08m 45s

Digital public relations - Events management

Lecture
times-icons08m 18s

Digital public relations - Monitoring our work

Lecture
times-icons10m 48s

Digital public relations - The digital P.R. specialist

Lecture
times-icons02m 53s

Digital reputation management & public relations - services

0h 10m

Reputation management services

Lecture
times-icons10m 07s

Google Analytics 4 - account

1h 7m

Google Analytics 4 administration

Lecture
times-icons02m 12s

GA4 - Create account

Platform demonstration
times-icons07m 20s

GA4 - Use demo account

Platform demonstration
times-icons02m 29s

GA4 - Dashboard & menus

Platform demonstration
times-icons02m 40s

GA4 - Account details

Platform demonstration
times-icons01m 56s

GA4 - Account access

Platform demonstration
times-icons04m 31s

GA4 - Account history & trash

Platform demonstration
times-icons02m 24s

GA4 - Property details

Platform demonstration
times-icons03m 24s

GA4 - Property access & history

Platform demonstration
times-icons05m 31s

GA4 - Property scheduled emails

Platform demonstration
times-icons02m 22s

GA4 - Data stream

Platform demonstration
times-icons02m 46s

GA4 - Data collection

Platform demonstration
times-icons05m 17s

GA4 - Data import

Platform demonstration
times-icons05m 34s

GA4 - Data retention & deletion

Platform demonstration
times-icons03m 31s

GA4 - Data filters

Platform demonstration
times-icons04m 43s

GA4 - Data display attribution settings

Platform demonstration
times-icons04m 16s

GA4 - Data display reporting identity

Platform demonstration
times-icons02m 11s

GA4 - Links

Platform demonstration
times-icons03m 26s

GA4 - Summary

Platform demonstration
times-icons01m 20s

Google Analytics 4 - data events & conversions

0h 59m

Google Analytics 4 automated & enhanced default events

Platform demonstration
times-icons23s

GA4 events - Events

Platform demonstration
times-icons05m 44s

GA4 events - Page views

Platform demonstration
times-icons03m 03s

GA4 events - Scrolls

Platform demonstration
times-icons02m 23s

GA4 events - Outbound clicks

Platform demonstration
times-icons02m 28s

GA4 events - Site search

Platform demonstration
times-icons02m 13s

GA4 events - Form interactions

Platform demonstration
times-icons02m 19s

GA4 events - Video engagement

Platform demonstration
times-icons02m 47s

GA4 events - File downloads

Platform demonstration
times-icons02m 07s

GA4 events - First visit

Platform demonstration
times-icons01m 55s

GA4 events - Session start

Platform demonstration
times-icons03m 13s

GA4 events - User engagement

Platform demonstration
times-icons04m 30s

GA4 events - Other recommended events

Platform demonstration
times-icons05m 55s

GA4 events - Other custom events

Platform demonstration
times-icons04m 59s

GA4 events - Create a custom event

Platform demonstration
times-icons07m 53s

GA4 events - Common conversions

Platform demonstration
times-icons03m 30s

GA4 events - Set conversions

Platform demonstration
times-icons02m 38s

GA4 events - Summary

Platform demonstration
times-icons01m 21s

Google Analytics 4 - dimensions & metrics

0h 52m

Google Analytics 4 dimensions & metrics

Platform demonstration
times-icons54s

GA4 dimensions - Default channel group

Platform demonstration
times-icons02m 32s

GA4 dimensions - Direct default channel group

Platform demonstration
times-icons02m 12s

GA4 dimensions - Display default channel group

Platform demonstration
times-icons01m 39s

GA4 dimensions - Organic search default channel group

Platform demonstration
times-icons02m 17s

GA4 dimensions - Organic social default channel group

Platform demonstration
times-icons03m

GA4 dimensions - Paid search default channel group

Platform demonstration
times-icons01m 46s

GA4 dimensions - Paid social default channel group

Platform demonstration
times-icons01m 42s

GA4 dimensions - Email default channel group

Platform demonstration
times-icons02m 56s

GA4 dimensions - Referral default channel group

Platform demonstration
times-icons03m 35s

GA4 dimensions - SMS default channel group

Platform demonstration
times-icons03m 04s

GA4 dimensions - Cross network default channel group

Platform demonstration
times-icons02m 39s

GA4 dimensions - Source

Platform demonstration
times-icons01m 24s

GA4 dimensions - Medium

Platform demonstration
times-icons01m 47s

GA4 dimensions - Campaign

Platform demonstration
times-icons01m 44s

GA4 metrics - User

Platform demonstration
times-icons02m 03s

GA4 metrics - User new & returning

Platform demonstration
times-icons02m 38s

GA4 metrics - Session

Platform demonstration
times-icons02m 32s

GA4 metrics - Session duration

Platform demonstration
times-icons05m 38s

GA4 metrics - Session engagement rate

Platform demonstration
times-icons02m 37s

GA4 metrics - Session bounce rate

Platform demonstration
times-icons03m 03s

GA4 dimensions & metrics - Summary

Platform demonstration
times-icons01m 01s

Google Analytics 4 - reports

1h 29m

Google Analytics 4 lifecycle reports

Platform demonstration
times-icons01m 40s

GA4 reports - Realtime

Platform demonstration
times-icons09m 07s

GA4 reports - Dates & comparisons

Platform demonstration
times-icons10m 16s

GA4 reports - Data tables sorting, search & customization

Platform demonstration
times-icons10m 02s

GA4 reports - Acquisition

Platform demonstration
times-icons09m 39s

GA4 reports - Engagement

Platform demonstration
times-icons12m 38s

GA4 reports - Monetization

Platform demonstration
times-icons09m 30s

GA4 reports - Retention

Platform demonstration
times-icons03m 24s

GA4 reports - User attributes

Platform demonstration
times-icons09m 30s

GA4 reports - User tech

Platform demonstration
times-icons06m 27s

GA4 reports - Sharing reports

Platform demonstration
times-icons04m 38s

GA4 reports - Summary

Lecture
times-icons02m 11s

Google Analytics 4 - UTMs

0h 32m

Monitoring UTMs

Lecture
times-icons01m 38s

Monitoring UTMs -Selecting UTMs

Platform demonstration
times-icons09m 38s

Monitoring UTMs - Searching UTMs

Platform demonstration
times-icons14m 24s

Monitoring UTMs - Setting Google ads for UTMs

Platform demonstration
times-icons05m 57s

Monitoring UTMs - Summary

Lecture
times-icons01m 07s

Google Analytics 4 - custom channel group

0h 30m

Custom channel group

Platform demonstration
times-icons01m 57s

GA4 custom channel - Create custom channel group

Platform demonstration
times-icons01m 40s

GA4 custom channel - Create custom channel

Platform demonstration
times-icons03m

GA4 custom channel - Rules & conditions

Platform demonstration
times-icons06m 11s

GA4 custom channel - Apply rules

Platform demonstration
times-icons10m 18s

GA4 custom channel - Custom channel group example

Platform demonstration
times-icons05m 33s

GA4 custom channel - Summary

Lecture
times-icons01m 32s

Google Analytics 4 - exploration reports

1h 13m

Exploration reports

Platform demonstration
times-icons34s

GA4 explorations - Exploration report overview

Platform demonstration
times-icons01m 43s

GA4 explorations - Create exploration report

Platform demonstration
times-icons02m 44s

GA4 explorations - Dimensions, metrics and segments

Platform demonstration
times-icons03m 20s

GA4 explorations - Segments

Platform demonstration
times-icons01m 21s

GA4 explorations - Build a segment

Platform demonstration
times-icons06m 13s

GA4 explorations - Free form tables

Platform demonstration
times-icons12m 44s

GA4 explorations - Free form dashboards

Platform demonstration
times-icons03m 47s

GA4 explorations - Funnel report

Platform demonstration
times-icons01m 38s

GA4 explorations - Build a funnel

Platform demonstration
times-icons11m 03s

GA4 explorations - Path exploration

Platform demonstration
times-icons01m

GA4 explorations - Path exploration starting point

Platform demonstration
times-icons06m 26s

GA4 explorations - Path exploration ending point

Platform demonstration
times-icons04m 49s

GA4 explorations - Cohort report

Platform demonstration
times-icons09m 31s

GA4 explorations - Share & edit

Platform demonstration
times-icons05m 09s

GA4 explorations - Summary

Platform demonstration
times-icons01m

Google Analytics 4 - audiences

0h 27m

Audiences

Platform demonstration
times-icons01m 35s

GA4 audiences - Admin panel

Platform demonstration
times-icons03m 38s

GA4 audiences - Build an audience

Platform demonstration
times-icons02m 10s

GA4 audiences - Rules & conditions

Platform demonstration
times-icons09m 39s

GA4 audiences - Buid an audience from segment

Platform demonstration
times-icons02m 45s

GA4 audiences - Build an audience event

Platform demonstration
times-icons04m 15s

GA4 audiences - Audience as report filter

Platform demonstration
times-icons02m 33s

GA4 audiences - Summary

Lecture
times-icons29s

Google Analytics 4 - advertising

0h 26m

Google Analytics 4 advertising

Platform demonstration
times-icons03m 29s

GA4 advertising - Performance

Platform demonstration
times-icons05m 31s

GA4 advertising - Model comparison last click

Platform demonstration
times-icons01m 41s

GA4 advertising - Model comparison data driven

Platform demonstration
times-icons01m 02s

GA4 advertising - Model comparison report

Platform demonstration
times-icons04m 34s

GA4 advertising - Conversion path

Platform demonstration
times-icons44s

GA4 advertising - Conversion path & touchpoints

Platform demonstration
times-icons08m 08s

GA4 advertising - Summary

Lecture
times-icons54s

Google Analytics 4 - advanced optimization

0h 29m

GA4 advanced optimization

Platform demonstration
times-icons49s

GA4 optimization - Data redaction

Platform demonstration
times-icons02m 58s

GA4 optimization - Data redact investigation

Platform demonstration
times-icons03m 17s

GA4 optimization - Data redact activation

Platform demonstration
times-icons02m 33s

GA4 optimization - Session timeout optimization

Platform demonstration
times-icons02m 58s

GA4 optimization - Universal Analytics events collection

Platform demonstration
times-icons02m 55s

GA4 optimization - Custom definitions dimensions

Platform demonstration
times-icons05m 59s

GA4 optimization - Custom definitions calculated metrics

Platform demonstration
times-icons05m 03s

GA4 optimization - Debug view

Platform demonstration
times-icons02m 19s

GA4 optimization - Summary

Lecture
times-icons54s

Reporting digital marketing - metrics

0h 50m

The important metrics for all digital marketing strategies

Lecture
times-icons03m 46s

Digital marketing metrics - The KPIs & goals

Lecture
times-icons02m 52s

Digital marketing metrics - The reporting metrics

Lecture
times-icons02m 27s

Digital marketing metrics - The main metrics of our website

Lecture
times-icons02m 25s

Digital marketing metrics - The main metrics of third party publishers/blogs

Lecture
times-icons01m 39s

Digital marketing metrics - The main metrics of content marketing

Lecture
times-icons07m 50s

Digital marketing metrics - The main metrics of SEO

Lecture
times-icons04m 38s

Digital marketing metrics - The main metrics of social media marketing

Lecture
times-icons06m 21s

Digital marketing metrics - The main metrics of advertising campaigns

Lecture
times-icons05m 58s

Digital marketing metrics - The main metrics of reputation

Lecture
times-icons04m 23s

Digital marketing metrics - The main metrics of email & mobile marketing

Lecture
times-icons05m 27s

Digital marketing metrics - Summary

Lecture
times-icons02m 24s

Reporting digital marketing - report

0h 38m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Reporting digital marketing - Google Looker Studio

1h 41m

Google Looker Data Studio

Lecture
times-icons01m 10s

Google Looker Studio - Login and overview

Platform demonstration
times-icons03m 46s

Google Looker Studio - Connect with data sources

Platform demonstration
times-icons08m 54s

Google Looker Studio - Templates gallery

Platform demonstration
times-icons09m 33s

Google Looker Studio - Create a report layout

Platform demonstration
times-icons07m

Google Looker Studio - Create pages

Platform demonstration
times-icons03m 38s

Google Looker Studio - Search metrics & dimensions

Platform demonstration
times-icons03m

Google Looker Studio - Scorecards

Platform demonstration
times-icons06m 36s

Google Looker Studio - Time series

Platform demonstration
times-icons03m 21s

Google Looker Studio - Pie charts

Platform demonstration
times-icons03m

Google Looker Studio - Geo location charts

Platform demonstration
times-icons04m 56s

Google Looker Studio - Tables

Platform demonstration
times-icons06m 10s

Google Looker Studio - Create field

Platform demonstration
times-icons03m 54s

Google Looker Studio - Bars

Platform demonstration
times-icons04m 05s

Google Looker Studio - Line

Platform demonstration
times-icons03m 14s

Google Looker Studio - Comments

Platform demonstration
times-icons04m 42s

Google Looker Studio - Dates & comparisons

Platform demonstration
times-icons08m 09s

Google Looker Studio - Data control

Platform demonstration
times-icons03m 42s

Google Looker Studio - View report

Platform demonstration
times-icons02m 01s

Google Looker Studio - Share report

Platform demonstration
times-icons06m 01s

Google Looker Studio - Summary

Lecture
times-icons04m 09s

Reporting digital marketing - services

0h 13m

Reporting services

Lecture
times-icons13m 39s

Reporting digital marketing - exercise

0h 5m

The digital marketing reporting - The brief for your exercise

Lecture
times-icons05m 31s

Growth marketing strategy

3h 0m

The Growth Marketing

Lecture
times-icons08m 35s

Growth Marketing - Customer journey/ funnel

Lecture
times-icons11m 55s

Growth marketing - Studying data

Lecture
times-icons10m 04s

Growth marketing - One metric that matters (O.M.T.M.)

Lecture
times-icons09m 10s

Growth marketing - G.R.O.W.S. methodology

Lecture
times-icons13m 45s

Growth marketing - Experiment tactics

Lecture
times-icons24m 36s

Growth marketing - Hotjar.com case study

Lecture
times-icons20m 42s

The growth marketer/hacker

Lecture
times-icons10m 14s

Growth marketing - Summary

Lecture
times-icons02m 04s

Growth hacking case studies

Lecture
times-icons01m 48s

Growth hacking case studies - AirBnB

Lecture
times-icons04m 53s

Growth hacking case studies - Meerkat

Lecture
times-icons05m 12s

Growth hacking case studies - Hotmail

Lecture
times-icons03m 02s

Growth hacking case studies - Apple iPhone

Lecture
times-icons04m 18s

Growth hacking case studies - Ninety Nine

Lecture
times-icons03m 21s

Growth hacking case studies - Clubhouse

Lecture
times-icons04m 13s

Growth hacking - Data scraping legal issues

Lecture
times-icons58s

Growth hacking case studies - Hubspot

Lecture
times-icons06m 46s

Growth hacking case studies - LinkedIn

Lecture
times-icons03m 10s

Growth hacking case studies - Facebook

Lecture
times-icons07m 28s

Growth hacking case studies - Quick books

Lecture
times-icons04m 32s

Growth hacking case studies - Backlinko

Lecture
times-icons03m 42s

Growth hacking case studies - Foursquare

Lecture
times-icons04m 20s

Growth hacking case studies - Barack Obama

Lecture
times-icons04m 19s

Growth hacking case studies - Lime

Lecture
times-icons01m 43s

Growth hacking case studies - Dropbox

Lecture
times-icons03m 55s

Growth hacking case studies - Summary

Lecture
times-icons01m 40s

Growth marketing strategy - services

0h 10m

Growth marketing services

Lecture
times-icons10m 49s

Digital marketing strategy

0h 41m

The digital marketing strategy

Lecture
times-icons02m 17s

The digital marketing strategy - It's all about marketing

Lecture
times-icons13m 49s

The digital marketing strategy - Brief

Lecture
times-icons03m 11s

The digital marketing strategy - As a product

Lecture
times-icons11m 25s

The digital marketing strategy - As a service

Lecture
times-icons05m 45s

The digital marketing strategy - Strategist

Lecture
times-icons04m 03s

The digital marketing strategy - Summary

Lecture
times-icons01m 09s

Digital marketing strategy - online research

0h 50m

How to research the online market for a strategy

Lecture
times-icons02m 32s

Market research - Website

Lecture
times-icons11m 29s

Market research - Website SEO

Lecture
times-icons05m 02s

Market research - Trends

Lecture
times-icons07m 13s

Market research - Reputation

Lecture
times-icons06m 27s

Market research - Active advertising campaigns

Lecture
times-icons09m 44s

Market research - Social media accounts & posts

Lecture
times-icons06m 55s

Market research - Summary

Lecture
times-icons01m 30s

Digital marketing strategy - creative concept

0h 17m

How to think of a creative concept

Lecture
times-icons04m 46s

Creative concept - Examples

Lecture
times-icons09m 18s

Creative concept - How to use in your strategy

Lecture
times-icons03m 17s

Digital marketing strategy - tactics

0h 34m

How to decide your digital marketing tactics for a strategy

Lecture
times-icons02m 02s

Choosing tactics - Based on audiences

Lecture
times-icons01m 55s

Choosing tactics - Based on goals

Lecture
times-icons05m 49s

Choosing tactics - Based on budget

Lecture
times-icons02m 31s

Choosing tactics - Based on estimated results

Lecture
times-icons02m 19s

Choosing tactics - Based on importance

Lecture
times-icons02m 48s

Choosing tactics - Based on available time

Lecture
times-icons04m 46s

Choosing tactics - Strategic mixing

Lecture
times-icons08m 12s

Choosing tactics - Summary

Lecture
times-icons04m 16s

Digital marketing strategy - funnel

1h 52m

How to form the digital marketing strategy on a funnel

Lecture
times-icons07m 14s

Digital marketing strategy funnel - Website funnel

Lecture
times-icons07m 54s

Digital marketing strategy funnel - Setup on analytics

Platform demonstration
times-icons08m 46s

Digital marketing strategy funnel - Studying the tactics

Lecture
times-icons19m 09s

Digital marketing strategy funnel - Unit costs

Lecture
times-icons07m 35s

Digital marketing strategy funnel - Conversion rates

Lecture
times-icons05m 45s

Digital marketing strategy funnel - Churn rates

Lecture
times-icons09m 50s

Digital marketing strategy funnel - Budget

Lecture
times-icons06m 06s

Digital marketing strategy funnel - New funnels

Lecture
times-icons04m 45s

Digital marketing strategy funnel - Final funnel strategy

Lecture
times-icons03m 20s

Digital marketing strategy funnel - Alternative funnels

Platform demonstration
times-icons05m 28s

Digital marketing strategy funnel - Monitoring results

Lecture
times-icons04m 37s

Digital marketing strategy funnel - Return on ad spend

Lecture
times-icons02m 26s

Digital marketing strategy funnel - Customer acquisition cost

Lecture
times-icons03m 25s

Digital marketing strategy funnel - Tools

Lecture
times-icons11m 24s

Digital marketing strategy funnel - Summary

Lecture
times-icons05m 07s

Digital marketing strategy - timeline

0h 4m

How to form the digital marketing timeline for a strategy

Lecture
times-icons04m 41s

Digital marketing strategy - budgeting

0h 23m

How to calculate the digital marketing budget for a strategy

Lecture
times-icons02m 55s

Digital marketing budget - Production

Lecture
times-icons08m 39s

Digital marketing budget - Services

Lecture
times-icons06m 34s

Digital marketing budget - Media spending

Lecture
times-icons04m 06s

Digital marketing budget - Total budget

Lecture
times-icons01m 42s

Digital marketing strategy - team

0h 8m

How to study the digital marketing team

Lecture
times-icons01m 43s

Digital marketing team - Organizational chart

Lecture
times-icons03m 21s

Digital marketing team - Job descriptions

times-icons03m 28s

Digital marketing strategy - presentation

1h 3m

How to present a digital marketing strategy

Lecture
times-icons03m 19s

Presenting your strategy - Preparation

Lecture
times-icons07m 29s

Presenting your strategy - Presenting the agency

Lecture
times-icons03m 58s

Presenting your strategy - Presenting the online research

Lecture
times-icons09m 35s

Presenting your strategy - Presenting the creative concept

Lecture
times-icons04m 23s

Presenting your strategy - Presenting websites & mobile apps

Lecture
times-icons04m 01s

Presenting your strategy - Presenting content marketing strategy

Lecture
times-icons02m 45s

Presenting your strategy - Presenting social media marketing strategy

Lecture
times-icons03m 09s

Presenting your strategy - Presenting advertising campaigns strategy

Lecture
times-icons03m 58s

Presenting your strategy - Presenting influencer marketing strategy

Lecture
times-icons03m 31s

Presenting your strategy - Presenting email & mobile marketing strategy

Lecture
times-icons02m 31s

Presenting your strategy - Presenting SEO

Lecture
times-icons03m 26s

Presenting your strategy - Presenting the timeline

Lecture
times-icons02m 30s

Presenting your strategy - Presenting the digital marketing budget

Lecture
times-icons05m

Presenting your strategy - The order of the presentation

Lecture
times-icons03m 49s

Digital marketing strategy - exercise

0h 5m

The digital and social media marketing strategy - The brief for your exercise

Lecture
times-icons05m 31s

Digital marketing - career paths

1h 50m

The digital marketing professionals

Lecture
times-icons03m 37s

Digital marketing professionals - Your CV

Lecture
times-icons09m 01s

Digital marketing professionals - Your CV with AI

Lecture
times-icons04m 47s

Digital marketing professionals - Your knowledge

Lecture
times-icons12m 48s

Digital marketing professionals - Job ads

Lecture
times-icons11m 06s

Digital marketing professionals - Salaries

Lecture
times-icons09m 08s

Digital marketing professionals - Content production & marketing positions

Lecture
times-icons05m 11s

Digital marketing professionals - SEO positions

Lecture
times-icons03m 55s

Digital marketing professionals - Social media marketing positions

Lecture
times-icons04m 03s

Digital marketing professionals - Advertising positions

Lecture
times-icons07m 32s

Digital marketing professionals - Influencer marketing positions

Lecture
times-icons02m 41s

Digital marketing professionals - Reputation management positions

Lecture
times-icons04m 24s

Digital marketing professionals - Email & mobile marketing positions

Lecture
times-icons04m 13s

Digital marketing professionals - Analyst positions

Lecture
times-icons04m

Digital marketing professionals - Growth marketing positions

Lecture
times-icons03m 01s

Digital marketing professionals - Strategy positions

Lecture
times-icons03m 15s

Digital marketing professionals - Sales positions

Lecture
times-icons07m 56s

Digital marketing professionals - The generalist

Lecture
times-icons08m 48s

Digital marketing professionals - Summary

Lecture
times-icons01m 17s

Digital marketing - services

3h 12m

How to offer digital marketing services

Lecture
times-icons05m 20s

Digital marketing services - Agencies

Lecture
times-icons14m 18s

Digital marketing services - Starting up

Lecture
times-icons03m 31s

Digital marketing services - Image & identity

Lecture
times-icons13m 36s

Digital marketing services - Targeting industries

Lecture
times-icons15m 27s

Digital marketing services - Business registration

Lecture
times-icons08m 22s

Digital marketing services - Team

Lecture
times-icons09m 55s

Digital marketing services - Cost analysis

Lecture
times-icons07m 42s

Digital marketing services - Pricing

Lecture
times-icons09m 05s

Digital marketing services - Selling strategy

Lecture
times-icons02m 31s

Digital marketing services - Selling web design & development

Lecture
times-icons03m 28s

Digital marketing services - Selling content production

Lecture
times-icons05m 41s

Digital marketing services - Selling content marketing

Lecture
times-icons03m 31s

Digital marketing services - Selling S.E.O.

Lecture
times-icons03m

Digital marketing services - Selling social media marketing

Lecture
times-icons05m 14s

Digital marketing services - Selling advertising campaigns

Lecture
times-icons07m 09s

Digital marketing services - Selling influencer marketing

Lecture
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Digital marketing services - Selling reputation management

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Digital marketing services - Selling email & mobile marketing

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Digital marketing services - Selling growth marketing

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Digital marketing services - Selling reports

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Digital marketing services - Selling full services

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Digital marketing services - Clients

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Digital marketing services - Promotion

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Digital marketing services - Specs & briefing

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Digital marketing services - Presentation

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Digital marketing services - Contract

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Digital marketing services - Client onboarding

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Digital marketing services - Client service

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Digital marketing services - Client retention

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Digital marketing services - Summary

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Course summary & epilogue

0h 38m

Course summary

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Course summary & epilogue - Benefits

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Course summary & epilogue - Annual access

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Course summary & epilogue - Exams

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Course summary & epilogue - Certification

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Course summary & epilogue - Graduation

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Course summary & epilogue - Next steps

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Course summary & epilogue - You & Knowcrunch

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Course summary & epilogue - One last thing

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Our e-learning instructors

Panos

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

Dimitris

Dimitris Andreadakis

Head of Data Analytics, Kinesso.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Katerina

Katerina Haholaki

Client Partner, Zenith.

Angela

Angela Katsenis

Marketing Communications Manager, OCM.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Digital Marketeer & CX Specialist, Satori Analytics.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Angelos

Angelos Perlegkas

Digital Marketing Specialist, APEARL.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.

Marietta

Marietta Sarigiannidou

Managing Director, MYND.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Dimitris

Dimitris Vlamis

Managing Partner, Blue Rocket.

Afroditi

Afroditi Vogdanou

Performance Marketing Team Leader, Dentsu Greece.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Nikos

Nikos Zakakis

Managing Partner, ISOMETRIK.

Questions & answers for this e-learning

Before the course

Is there a specific enrollment deadline for this e-learning course?

There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through pre recorded videos, on-demand, allowing you to access the content at your own pace. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Does your course cover e-commerce practices & tactics?

Yes. Our course covers all marketing promotion tactics used by any e-shop and the e-commerce industry. For example:

- How to use e-commerce platforms and plugins

- How to optimise you e-shop's pages

- How to use Meta e-commerce manager to connect your products to Meta platform

- How to use Google Merchant center to connect your products to Google ads & analytics

- How to install proper advertising tracking tags into your e-shop

- How to run sales, conversions and dynamic products ads in any advertising platform

- How to prepare terms, conditions & GDPR for an e-shop - How to optimize your shop for search engines

- How to check your e-shop for SEO with tools - How to tag products on social media posts

- How to organise your customers into a marketing automation CRM tool

- How to send personalized emails & SMS to your customers

- How to connect chatbots to your e-shop

- How to track your sales and funnel on Google Analytics 4

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our video e-learning courses we DO NOT offer refunds. Cancellations received after your registration in any course are NOT eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in monthly installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

During the training

Do I need a laptop to attend? Do I need specific software or apps installed?

To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.

It is possible that certain software or apps or tools may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I interact with instructors?

YES. We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and interact wity your instructors. You can engage in discussions, ask questions, and receive updates on the course material.

Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media channels for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

 

Certification

Do your e-learning courses have exams?

Only our video-on-demand E-learning Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage. On the other hand, students who do not pass the exams our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing will still receive a certificate of completion. In the event of exam failure in our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing, we offer the opportunity to retake the exams 45 days later.

It is important to note that all other independent e-learning programs, whether they are free or paid, do not involve exams. Upon completing at least 80% of the video content in those programs, participants will receive a certificate of completion.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.

 

Is the certification recognized in the industry?

We are proud to hold a prominent position in the market, both in Greece and across Europe, with an outstanding reputation. Our education is highly regarded by major agencies and renowned brands, as we consistently produce professionals who are readily employable. The professional diplomas we offer are widely recognized as the most reputable in the industry. They are only awarded upon successful completion of rigorous examinations, ensuring their validity and credibility. As a testament to our commitment to excellence, we have been honored several times as the best digital marketing course every year since 2015. This recognition reflects the exceptional quality of our course materials, education approach, and overall commitment to delivering a superior learning experience.

After the course

Is there an official alumni community I can be part of?

Certainly! The Knowcrunch Official Alumni.

All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

Yes. The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 98% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

What skills do I gain after completing your courses?

Our courses go beyond mere understanding and are not solely focused on theoretical knowledge. They are designed to empower you to implement strategies and excel in your market. Upon successful completion of our courses, you will gain the ability to comprehend web and social media consumer behaviors and decisions. You will also be equipped to compare and leverage various digital and social media channels and tools in your professional work. The specific benefits you can expect depend on the course you choose:

Plan and strategize:

Develop comprehensive digital and social media strategies and action plans, including budgeting details for content marketing, SEO, social media management, performance and advertising strategies.

Integrate digital and social media campaigns and tools into your communication and media mix.

Implement effectively:

Identify, assess, and manage digital and social media service providers and partners.

Execute your strategies using a structured project approach, including milestones, deliverables, and key performance indicators (KPIs).

Increase conversions, generate more sales, and optimize budget spending.

Gain the knowledge to hire and effectively communicate with digital and social media executives.

Measure and evaluate results:

Monitor and optimize the impact of your digital performance and effectiveness.

Create reports on your digital and social media results, activities, and KPIs.

Offer and sell services:

Start offering digital and social media services as a freelance professional to clients.

Incorporate digital and social media services into your business model and revenue streams for your company.

Our courses aim to equip you with the skills and knowledge necessary to thrive in the digital landscape, allowing you to strategically plan, successfully implement, measure outcomes, and offer valuable services in the realm of digital and social media.

Which are the positions I would be able to work for?

After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:

  • Digital Marketing Manager or Freelancer
  • E-Commerce Manager or Freelancer
  • Content Marketing Manager or Freelancer
  • Social Media Marketing Manager or Freelancer
  • Search Engine Optimization (SEO) Manager or Freelancer
  • Google Advertising Manager or Freelancer
  • Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Freelancer (Performance)
  • Premium Display Advertising Manager or Freelancer (Planner or Buyer)
  • Affiliate Advertising Manager or Freelancer (Planner or Buyer)
  • Email & Mobile Marketing Manager or Freelancer
  • Growth Marketing (Hacking) Manager or Freelancer
  • Digital Marketing Analytics Manager or Freelancer

Can Knowcrunch help me to find a job?

Our course is designed in a way that enables you to promptly put into practice what you have learned. Our graduates undergo comprehensive training, equipping them to competently handle junior or senior positions. We boast a 95% employment rate for our graduates in the job market. Simultaneously, we consistently post job openings for our graduates through our active online alumni group on Facebook, where everyone participates. We remain continuously available to support our students, providing personalized attention to each individual, particularly after graduation, in order to assist them in thriving.

Does this course prepare me to take additional international accreditations?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

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