Masterclass in Meta Advertising

Video-on-demand e-learning course

55 students also took this course
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20 hours of video

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6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate


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55 students also took this course

Supported by IAB Hellas.

About our Meta advertising course

Syllabus

An exceedingly advanced training program that provides comprehensive, step-by-step lectures, tutorials, and hands-on exercises on all strategies, tools, and practices related to Meta ad management. The program covers a wide range of topics, including tag and events, audiences, campaign objectives, targeting, ad creatives and creative hub, campaigns conversation rate optimization, account optimization, and monitoring. Enroll in this program to gain a thorough understanding of Meta ad management. By doing so, you will be equipped with the knowledge and skills necessary to effectively manage your Facebook & Instagram ad campaigns and achieve your desired outcomes.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Facebook & Instagram advertising training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Facebook & Instagram advertising education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this Facebook & Instagram advertising course

Course overview & welcome

0h 32m

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - You & Knowcrunch

Lecture
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Advertising strategy - accounts fundamentals

1h 46m

The digital advertising accounts

Lecture
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Ad accounts fundamentals - Ad accounts & ad managers

Lecture
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Ad accounts fundamentals - Users access

Lecture
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Ad accounts fundamentals - Campaigns results

Lecture
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Ad accounts fundamentals - Tags or pixels

Lecture
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Ad accounts fundamentals - Conversion events

Lecture
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Ad accounts fundamentals - Install tags & events

Lecture
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Ad accounts fundamentals - Checking tags & events

Lecture
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Ad accounts fundamentals - Tags & cookies

Lecture
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Ad accounts fundamentals - Tags & A.P.I.

Lecture
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Ad accounts fundamentals - Summary

Lecture
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Advertising strategy - campaigns fundamentals

2h 25m

The digital advertising campaigns

Lecture
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Ad campaigns fundamentals - Objectives

Platform demonstration
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Ad campaigns fundamentals - Awareness ad campaign objective

Lecture
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Ad campaigns fundamentals - Awareness ad campaign metrics

Lecture
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Ad campaigns fundamentals - Traffic ad campaign objectives

Lecture
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Ad campaigns fundamentals - Traffic ad campaign metrics

Lecture
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Ad campaigns fundamentals - Conversions ad campaign objectives

Lecture
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Ad campaigns fundamentals - Conversions ad campaign metrics

Lecture
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Ad campaigns fundamentals - Budget

Lecture
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Ad campaigns fundamentals - Bidding

Lecture
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Ad campaigns fundamentals - Objectives on funnel

Lecture
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Ad campaigns fundamentals - Targeting

Lecture
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Ad campaigns fundamentals - Targeting demographics

Lecture
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Ad campaigns fundamentals - Targeting tags

Lecture
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Ad campaigns fundamentals - Targeting data lists

Lecture
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Ad campaigns fundamentals - Targeting social media interactions

Lecture
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Ad campaigns fundamentals - Targeting similar audiences

Lecture
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Ad campaigns fundamentals - Remarketing

Lecture
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Ad campaigns fundamentals - Targeting strategy

Lecture
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Ad campaigns fundamentals - Creatives

Lecture
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Ad campaigns fundamentals - UTMs

Lecture
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Ad campaigns fundamentals - Return on ad spend (ROAS)

Lecture
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Ad campaigns fundamentals - Customer lifetime value (CLV)

Lecture
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Ad campaigns fundamentals - Summary

Lecture
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Meta advertising manager

0h 38m

How to use Facebook & Instagram ads & ad manager

Lecture
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Meta ad manager - Create ad account

Lecture
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Meta ad manager - Create ad account (business manager)

Lecture
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Meta ad manager - Access

Platform demonstration
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Meta ad manager - Settings

Platform demonstration
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Meta ad manager - Users & roles

Platform demonstration
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Meta ad manager - Payment settings

Platform demonstration
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Meta ad manager - Notification settings

Platform demonstration
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Meta ad manager - Summary

Platform demonstration
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Meta advertising manager - tags & events

0h 38m

Tag & events manager

Platform demonstration
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Events manager- Create tag/pixel

Platform demonstration
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Events manager- Tag/pixel setup

Platform demonstration
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Events manager- Tag overview

Platform demonstration
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Events manager- Standard & custom events

Platform demonstration
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Events manager- Conversion API (CAPI)

Platform demonstration
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Events manager- Dashboard

Platform demonstration
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Events manager- Summary

Platform demonstration
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Meta advertising manager - audiences

1h 51m

How to manage Facebook & Instagram ads audiences

Lecture
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Meta audiences - Custom from website (All website visitors)

Platform demonstration
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Meta audiences - Custom from website (specific webpages)

Platform demonstration
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Meta audiences - Custom from website (specific time spent)

Platform demonstration
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Meta audiences - Custom from website (specific tag event)

Platform demonstration
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Meta audiences - Custom from customer list

Platform demonstration
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Meta audiences - Custom from offline activity

Platform demonstration
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Meta audiences - Custom from catalog

Platform demonstration
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Meta audiences - Custom from Videos

Platform demonstration
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Meta audiences - Custom from Instagram

Platform demonstration
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Meta audiences - Custom from lead forms

Platform demonstration
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Meta audiences - Custom from Facebook events

Platform demonstration
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Meta audiences - Custom from instant experience

Platform demonstration
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Meta audiences - Custom from Facebook page

Platform demonstration
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Meta audiences - Other

Platform demonstration
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Meta audiences - Lookalike

Platform demonstration
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Meta audiences - Saved

Platform demonstration
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Meta audiences - Dashboard

Platform demonstration
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Meta audiences - Summary

Platform demonstration
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Meta advertising manager - creative hub

0h 55m

The Creative Hub

Lecture
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Creative hub - Overview

Lecture
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Creative hub - Create single image/video mockup

Platform demonstration
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Creative hub - Create carousel image/video mockup

Platform demonstration
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Creative hub - Placements

Platform demonstration
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Creative hub - Share on ad manager

Platform demonstration
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Creative hub - Summary

Platform demonstration
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Facebook ads - What is prohibited (policies)

Platform demonstration
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Facebook ads - What could be limited (policies)

Platform demonstration
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Facebook ads - Ad account quality center

Platform demonstration
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Meta advertising campaigns - awareness

2h 22m

Meta awareness advertising campaigns

Lecture
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Meta awareness campaigns - Create

Platform demonstration
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Meta awareness campaigns - Campaign settings

Platform demonstration
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Meta awareness campaigns - Ad set settings

Platform demonstration
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Meta awareness campaigns - Performance goal

Platform demonstration
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Meta awareness campaigns - Budget & schedule

Platform demonstration
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Meta awareness campaigns - Audience controls

Platform demonstration
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Meta awareness campaigns - Advantage+ audience

Platform demonstration
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Meta awareness campaigns - Original audience options

Platform demonstration
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Meta awareness campaigns - Beneficiary & payer

Platform demonstration
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Meta awareness campaigns - Placements

Platform demonstration
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Meta awareness campaigns - Estimated results & Calculating C.P.M.

Platform demonstration
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Meta awareness campaigns - Media planning on Excel

Platform demonstration
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Meta awareness campaigns - Ad creatives

Platform demonstration
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Meta awareness campaigns - Partnership ads

Platform demonstration
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Meta awareness campaigns - Creatives: single image

Platform demonstration
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Meta awareness campaigns - Creatives: carousel

Platform demonstration
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Meta awareness campaigns - Creatives: collection/instant experience

Platform demonstration
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Meta awareness campaigns - Creatives: existing post

Platform demonstration
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Meta awareness campaigns - Creatives: creative hub

Platform demonstration
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Meta awareness campaigns - Creatives: dynamic

Platform demonstration
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Meta awareness campaigns - Store locations

Platform demonstration
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Meta awareness campaigns - Summary

Lecture
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Meta advertising campaigns - traffic

1h 12m

Meta traffic advertising campaigns

Lecture
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Meta traffic campaigns - Create

Platform demonstration
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Meta traffic campaigns - Ad set settings - website

Platform demonstration
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Meta traffic campaigns - Ad set settings - website: Estimated results

Platform demonstration
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Meta traffic campaigns - Ad creative website: Flexible

Platform demonstration
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Meta traffic campaigns - Ad creative website: Single image or video

Platform demonstration
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Meta traffic campaigns - Ad creative website: Catalogue

Platform demonstration
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Meta traffic campaigns - Ad set settings - app

Platform demonstration
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Meta traffic campaigns - Ad set settings - messaging apps

Platform demonstration
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Meta traffic campaigns - Messaging app creatives: Conversations

Platform demonstration
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Meta traffic campaigns - Messaging app creatives: Automated chat

Platform demonstration
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Meta traffic campaigns - Ad set settings - calls

Platform demonstration
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Meta traffic campaigns - Ad creative - calls

Platform demonstration
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Meta traffic campaigns - Presets

Platform demonstration
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Meta traffic campaigns - Summary

Platform demonstration
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Meta advertising campaigns - engagement

1h 19m

How to run Facebook & Instagram post enagagement campaigns

Lecture
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Facebook engagement campaigns - Create

Platform demonstration
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Facebook engagement campaigns - Campaign settings

Platform demonstration
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Facebook engagement campaigns - Ad set settings

Platform demonstration
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Facebook engagement campaigns - On your ad: video views settings

Platform demonstration
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Facebook engagement campaigns - On your ad: video views creatives

Lecture
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Facebook engagement campaigns - On your ad: post engagement settings

Platform demonstration
times-icons02m 36s

Facebook engagement campaigns - On your ad: post engagement creatives

Platform demonstration
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Facebook engagement campaigns - On your ad: event responses settings

Platform demonstration
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Facebook engagement campaigns - On your ad: event responses creatives

Platform demonstration
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Facebook engagement campaigns - Messaging apps: click to message settings

Lecture
times-icons04m 10s

Facebook engagement campaigns - Messaging apps: click to message creatives

Platform demonstration
times-icons13m 54s

Facebook engagement campaigns - Messaging apps: sponsored message settings

Platform demonstration
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Facebook engagement campaigns - Messaging apps: sponsored message creatives

Platform demonstration
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Facebook engagement campaigns - Website settings

Platform demonstration
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Facebook engagement campaigns - Website creatives

Platform demonstration
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Facebook engagement campaigns - Facebook Page settings

Platform demonstration
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Facebook engagement campaigns - Facebook Page creatives

Platform demonstration
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Facebook engagement campaigns - Summary

Lecture
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Meta advertising campaigns - leads

0h 58m

How to run leads generation campaigns on Facebook & Instagram

Lecture
times-icons01m 59s

Facebook leads campaigns - Create

Platform demonstration
times-icons01m 30s

Facebook leads campaigns - Campaign settings

Platform demonstration
times-icons02m 20s

Facebook leads campaigns - Ad set settings

Platform demonstration
times-icons02m 40s

Facebook leads campaigns - Optimization, delivery & bid

Platform demonstration
times-icons02m 48s

Facebook leads campaigns - Budget, schedule, audience, placements, results

Platform demonstration
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Facebook leads campaigns - Ad (leads) creatives

Platform demonstration
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Facebook leads campaigns - Legal issues

Lecture
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Facebook leads campaigns - Website settings

Platform demonstration
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Facebook leads campaigns - Website creatives

Platform demonstration
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Facebook leads campaigns - Messenger settings

Platform demonstration
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Facebook leads campaigns - Messenger creatives

Platform demonstration
times-icons04m 34s

Facebook leads campaigns - Tailored lead campaigns

Platform demonstration
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Facebook leads campaigns - Collecting your leads

Platform demonstration
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Facebook leads campaigns - Summary

Lecture
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Meta advertising campaigns - sales

0h 53m

How to run sales campaigns on Facebook & Instagram

Lecture
times-icons01m 30s

Facebook sales campaigns - Create

Platform demonstration
times-icons01m 55s

Facebook sales campaigns - Campaign settings

Platform demonstration
times-icons02m 32s

Facebook sales campaigns - Ad set settings

Platform demonstration
times-icons02m 21s

Facebook sales campaigns - Optimization & delivery

Platform demonstration
times-icons11m 04s

Facebook sales campaigns - Creatives

Platform demonstration
times-icons03m 04s

Facebook sales campaigns - Campaign settings catalogue enabled: ad set settings

Lecture
times-icons01m 38s

Facebook sales campaigns - Campaign settings catalogue enabled: audiences

Platform demonstration
times-icons06m 41s

Facebook sales campaigns - Campaign settings catalogue enabled: optimization & delivery

Platform demonstration
times-icons03m 37s

Facebook sales campaigns - Campaign settings catalogue enabled: creatives

Platform demonstration
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Facebook sales campaigns - Advantage+ shopping campaigns

Platform demonstration
times-icons01m 35s

Facebook sales campaigns - Advantage+ shopping campaigns: settings

Platform demonstration
times-icons03m 46s

Facebook sales campaigns - Advantage+ shopping campaigns: reporting

Platform demonstration
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Facebook sales campaigns - Advantage+ shopping campaigns: creatives

Platform demonstration
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Facebook sales campaigns - Summary

Platform demonstration
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Meta advertising campaigns - mobile installations

0h 28m

How to run mobile app campaigns on Facebook & Instagram

Lecture
times-icons01m 50s

Facebook mobile app campaigns - Create

Platform demonstration
times-icons01m 24s

Facebook mobile app campaigns - Campaign settings

Platform demonstration
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Facebook mobile app campaigns - Ad set settings

Platform demonstration
times-icons02m 15s

Facebook mobile app campaigns - Optimization & delivery

Platform demonstration
times-icons03m 39s

Facebook mobile app campaigns - Placements

Platform demonstration
times-icons03m 55s

Facebook mobile app campaigns - Creatives

Platform demonstration
times-icons04m 52s

Facebook mobile app campaigns - Advantage+

Platform demonstration
times-icons04m 42s

Facebook mobile app campaigns - Summary

Lecture
times-icons02m 54s

Meta advertising campaigns - remarketing

0h 25m

How to run remarketing campaigns on Facebook & Instagram

Lecture
times-icons01m 03s

Facebook remarketing campaigns - The strategy

Lecture
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Facebook remarketing campaigns - Create remarketing campaigns

Platform demonstration
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Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Platform demonstration
times-icons03m 54s

Meta advertising campaigns - reach & frequency

0h 16m

The reach & frequency Facebook & Instagram campaigns

Platform demonstration
times-icons02m 59s

Facebook reach & frequency campaigns - Ad set settings

Platform demonstration
times-icons04m 18s

Facebook reach & frequency campaigns - Estimates & reserve

Platform demonstration
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Facebook reach & frequency campaigns - Ad creatives

Platform demonstration
times-icons03m 55s

Meta advertising campaigns - Advantage+

0h 19m

Meta Advantage+ Campaigns

Platform demonstration
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Meta advantage+ - Campaign level

Platform demonstration
times-icons03m 59s

Meta advantage+ - Ad set level

Platform demonstration
times-icons06m 33s

Meta advantage+ - Ad level

Platform demonstration
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Meta advantage+ - Summary

Platform demonstration
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Meta advertising campaigns - account optimization (CRO)

1h 59m

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture
times-icons01m 28s

Facebook campaigns management - Editing ad campaigns

Platform demonstration
times-icons05m 35s

Facebook campaigns management - Adding new ad sets

Platform demonstration
times-icons11m 37s

Facebook campaigns management - Editing & optimizing ad sets

Platform demonstration
times-icons12m 44s

Facebook campaigns management - Adding ad creatives

Platform demonstration
times-icons07m 56s

Facebook campaigns management - Editing & optimizing ad creatives

Platform demonstration
times-icons04m 26s

Facebook campaigns management - Dashboard insights

Platform demonstration
times-icons19m 19s

Facebook campaigns management - Creatives reporting

Platform demonstration
times-icons06m 14s

Facebook campaigns management - Experiments - A/B testing

Platform demonstration
times-icons11m 13s

Facebook campaigns management - Experiments - Survey

Platform demonstration
times-icons05m 43s

Facebook campaigns management - Budget optimization

Platform demonstration
times-icons14m 33s

Facebook campaigns management - Automated rules

Platform demonstration
times-icons08m 58s

Facebook campaigns management - Ads reporting

Platform demonstration
times-icons07m 23s

Facebook campaigns management - Summary

Platform demonstration
times-icons02m 28s

Meta advertising campaigns - performance optimization (CRO)

0h 24m

Facebook campaigns performance checklist

Lecture
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Facebook performance - Optimizing dashboard columns

Platform demonstration
times-icons03m 54s

Facebook performance - Checking tag events

Platform demonstration
times-icons04m 32s

Facebook performance - Checking ad objectives

Platform demonstration
times-icons05m 19s

Facebook performance - Optimizing placements

Platform demonstration
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Facebook performance - Optimizing bid & budget

Platform demonstration
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Course summary & epilogue

0h 18m

Course summary

Lecture
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Course summary & epilogue - Benefits

Lecture
times-icons04m 47s

Course summary & epilogue - Certification

Lecture
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Course summary & epilogue - You & Knowcrunch

Lecture
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Course summary & epilogue - One last thing

Lecture
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Professional instructors on Meta advertising

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.

Answers about Facebook & Instagram course

Before the course

Is there a specific enrollment deadline for this e-learning course?

There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through pre recorded videos, on-demand, allowing you to access the content at your own pace. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our video e-learning courses we DO NOT offer refunds. Cancellations received after your registration in any course are NOT eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in monthly installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

During the training

Do I need a laptop to attend? Do I need specific software or apps installed?

To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.

It is possible that certain software or apps or tools may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I interact with instructors?

YES. We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and interact wity your instructors. You can engage in discussions, ask questions, and receive updates on the course material.

Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media channels for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

 

Certification

Do your e-learning courses have exams?

Only our video-on-demand E-learning Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage. On the other hand, students who do not pass the exams our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing will still receive a certificate of completion. In the event of exam failure in our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing, we offer the opportunity to retake the exams 45 days later.

It is important to note that all other independent e-learning programs, whether they are free or paid, do not involve exams. Upon completing at least 80% of the video content in those programs, participants will receive a certificate of completion.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.

 

Is the certification recognized in the industry?

We are proud to hold a prominent position in the market, both in Greece and across Europe, with an outstanding reputation. Our education is highly regarded by major agencies and renowned brands, as we consistently produce professionals who are readily employable. The professional diplomas we offer are widely recognized as the most reputable in the industry. They are only awarded upon successful completion of rigorous examinations, ensuring their validity and credibility. As a testament to our commitment to excellence, we have been honored several times as the best digital marketing course every year since 2015. This recognition reflects the exceptional quality of our course materials, education approach, and overall commitment to delivering a superior learning experience.

After the course

Is there an official alumni community I can be part of?

Certainly! The Knowcrunch Official Alumni.

All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

Yes. The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 98% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

What skills do I gain after completing your courses?

Our courses go beyond mere understanding and are not solely focused on theoretical knowledge. They are designed to empower you to implement strategies and excel in your market. Upon successful completion of our courses, you will gain the ability to comprehend web and social media consumer behaviors and decisions. You will also be equipped to compare and leverage various digital and social media channels and tools in your professional work. The specific benefits you can expect depend on the course you choose:

Plan and strategize:

Develop comprehensive digital and social media strategies and action plans, including budgeting details for content marketing, SEO, social media management, performance and advertising strategies.

Integrate digital and social media campaigns and tools into your communication and media mix.

Implement effectively:

Identify, assess, and manage digital and social media service providers and partners.

Execute your strategies using a structured project approach, including milestones, deliverables, and key performance indicators (KPIs).

Increase conversions, generate more sales, and optimize budget spending.

Gain the knowledge to hire and effectively communicate with digital and social media executives.

Measure and evaluate results:

Monitor and optimize the impact of your digital performance and effectiveness.

Create reports on your digital and social media results, activities, and KPIs.

Offer and sell services:

Start offering digital and social media services as a freelance professional to clients.

Incorporate digital and social media services into your business model and revenue streams for your company.

Our courses aim to equip you with the skills and knowledge necessary to thrive in the digital landscape, allowing you to strategically plan, successfully implement, measure outcomes, and offer valuable services in the realm of digital and social media.

Which are the positions I would be able to work for?

After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:

  • Digital Marketing Manager or Freelancer
  • E-Commerce Manager or Freelancer
  • Content Marketing Manager or Freelancer
  • Social Media Marketing Manager or Freelancer
  • Search Engine Optimization (SEO) Manager or Freelancer
  • Google Advertising Manager or Freelancer
  • Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Freelancer (Performance)
  • Premium Display Advertising Manager or Freelancer (Planner or Buyer)
  • Affiliate Advertising Manager or Freelancer (Planner or Buyer)
  • Email & Mobile Marketing Manager or Freelancer
  • Growth Marketing (Hacking) Manager or Freelancer
  • Digital Marketing Analytics Manager or Freelancer

Can Knowcrunch help me to find a job?

Our course is designed in a way that enables you to promptly put into practice what you have learned. Our graduates undergo comprehensive training, equipping them to competently handle junior or senior positions. We boast a 95% employment rate for our graduates in the job market. Simultaneously, we consistently post job openings for our graduates through our active online alumni group on Facebook, where everyone participates. We remain continuously available to support our students, providing personalized attention to each individual, particularly after graduation, in order to assist them in thriving.

Does this course prepare me to take additional international accreditations?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

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