Ilias is a communications, creative & digital marketing executive with over 17 years of experience, including general management, digital business development, digital marketing, digital pr, creative direction and brand strategy. In 2016 he joined McCann MRM as the Managing Director for Greece. Acts as an advisor at a mobile social networking startup which launched in the US and for three startups from Europe and Greece. In 2011 co-founded Bakers digital communication, a digital PR agency, which was about leveraging the power of digital media, content marketing and online reputation management. Previously served as the Digital Business Manager at Sony Music for four years, being responsible for the digital business development and digital marketing of Greece and South Eastern Europe. Back in 2000 began career in the advertising industry as a New Media and Creative Director of the advertising agency Karamella. Holds a Bachelor of Arts (BA HONS) in Visual Communication and online communication from the Birmingham Institute of Art and Design, Birmingham City University and has actively contributed in several local and international workshops, conferences and seminars as a speaker.