Professional diploma
Training in the class
139 hours

Masterclass in Digital & Social Media Marketing for OTE members, Athens, November 2022

Professional diploma Training in the class 139 hours
1815 students graduated until today

A full digital marketing curriculum

Digital marketing mindset

Students welcome and registration

Networking event
calendar-iconWednesday 23 November 2022 times-icon09:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Course overview

Lecture
calendar-iconWednesday 23 November 2022 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

The digital marketing fundamentals

Lecture
calendar-iconWednesday 23 November 2022 times-icon11:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

The customer journey

Lecture
calendar-iconWednesday 23 November 2022 times-icon13:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

The customer funnel

Lecture
calendar-iconWednesday 23 November 2022 times-icon13:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconThursday 24 November 2022 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to protect your copyright and respect copyright of others

Lecture
calendar-iconThursday 24 November 2022 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Digital marketing URLs & UTMs

UTMs strategy for links

Lecture
calendar-iconThursday 24 November 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

UTMs monitoring with Google Analytics

calendar-iconThursday 24 November 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

URL shorteners

Lecture
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Websites & landing pages

Website content management systems (CMS) & e-shop platforms

Lecture
calendar-iconFriday 25 November 2022 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Website landing pages conversion rate optimization

Lecture
calendar-iconFriday 25 November 2022 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

E-shop conversion rate optimization

Lecture
calendar-iconFriday 25 November 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Working with website designers and developers

Lecture
calendar-iconFriday 25 November 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Social media platforms

How to create and use a Facebook Page

Tutorial
calendar-iconWednesday 30 November 2022 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Create Facebook Page posts with Creator studio & Business Suite

Tutorial
calendar-iconWednesday 30 November 2022 times-icon11:00 (3h) marker-iconOTE ACADEMY - ROOM Ε111

How to create and use a Twitter account

Tutorial
calendar-iconThursday 01 December 2022 times-icon16:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to create and use a TikTok account

Tutorial
calendar-iconThursday 01 December 2022 times-icon16:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to create and use a YouTube channel

Tutorial
calendar-iconThursday 01 December 2022 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to create and use a Google My Business location

Tutorial
calendar-iconThursday 01 December 2022 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to create and use a Pinterest business account

Tutorial
calendar-iconThursday 01 December 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to create and use a LinkedIn personal profile and CV

Tutorial
calendar-iconThursday 01 December 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to create and use an Instagram business profile

Tutorial
calendar-iconThursday 01 December 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Create Instagram posts with Creator studio & Business Suite

Tutorial
calendar-iconFriday 02 December 2022 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to create and use a LinkedIn company page

Tutorial
calendar-iconFriday 02 December 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Content research

How to find ideas for your content strategy using tools

Tutorial
calendar-iconWednesday 07 December 2022 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 07 December 2022 times-icon11:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to produce & distribute audio podcasts

Lecture
calendar-iconWednesday 07 December 2022 times-icon12:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to use Canva.com to design different graphics

Tutorial
calendar-iconWednesday 07 December 2022 times-icon13:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Content marketing strategy & calendar

Content production

Lecture
calendar-iconThursday 08 December 2022 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Content distribution

Lecture
calendar-iconThursday 08 December 2022 times-icon17:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

The content marketing strategy

Lecture
calendar-iconThursday 08 December 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Content marketing strategy workshop

Prepare a content marketing strategy

Team Exercise
calendar-iconFriday 09 December 2022 times-icon16:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Present your content marketing strategy

Presentation
calendar-iconFriday 09 December 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Search engine optimization (SEO) - on site/page

The search engines & search engine optimization

Lecture
calendar-iconWednesday 14 December 2022 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Content optimization for search engines

Lecture
calendar-iconWednesday 14 December 2022 times-icon11:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Technical optimization for search engines

Lecture
calendar-iconWednesday 14 December 2022 times-icon13:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Search engine optimization (SEO) - off site/page

Link building

Lecture
calendar-iconThursday 15 December 2022 times-icon16:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Search engine optimization (SEO) - check-up

How to use SeoSiteCheckup.com to check any website

Tutorial
calendar-iconThursday 15 December 2022 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to use Screaming Frog to check any website

Tutorial
calendar-iconThursday 15 December 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to use Ahrefs.com to check any website

Tutorial
calendar-iconThursday 15 December 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

SEO evaluation (audit) & metrics

Tutorial
calendar-iconThursday 15 December 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Search engine optimization (SEO) - check-up workshop

Check S.E.O. on a website and generate a report

Team Exercise
calendar-iconFriday 16 December 2022 times-icon16:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Present the S.E.O. report and suggestions

Presentation
calendar-iconFriday 16 December 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Social media marketing strategy

The social media marketing

Lecture
calendar-iconWednesday 11 January 2023 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Social media accounts

Tutorial
calendar-iconWednesday 11 January 2023 times-icon11:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Social media posting

Lecture
calendar-iconWednesday 11 January 2023 times-icon12:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

How to use Hootsuite.com mashup tool

Lecture
calendar-iconThursday 12 January 2023 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Social media live listening & marketing

Lecture
calendar-iconThursday 12 January 2023 times-icon17:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Social media customer care

Lecture
calendar-iconThursday 12 January 2023 times-icon17:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Social media engagement

Lecture
calendar-iconThursday 12 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Social media crisis management

Lecture
calendar-iconThursday 12 January 2023 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Social media marketing evaluation & metrics

Tutorial
calendar-iconThursday 12 January 2023 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Social media marketing strategy workshop

Prepare different social media posts for a brand

Team Exercise
calendar-iconFriday 13 January 2023 times-icon16:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Present the social media posts

Presentation
calendar-iconFriday 13 January 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Digital advertising channels & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 18 January 2023 times-icon10:00 (4h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook business & ad manager

Tutorial
calendar-iconThursday 19 January 2023 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook & Instagram advertising tags

Tutorial
calendar-iconThursday 19 January 2023 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook & Instagram advertising audiences

Tutorial
calendar-iconThursday 19 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook & Instagram advertising creatives & Creative Hub

Tutorial
calendar-iconThursday 19 January 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook & Instagram awareness advertising campaigns

Tutorial
calendar-iconFriday 20 January 2023 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook & Instagram engagement advertising campaigns

Tutorial
calendar-iconFriday 20 January 2023 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook & Instagram sales advertising campaigns

Tutorial
calendar-iconFriday 20 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook & Instagram remarketing advertising campaigns

Tutorial
calendar-iconFriday 20 January 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Google advertising tags (goals)

Tutorial
calendar-iconWednesday 25 January 2023 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Google advertising audiences

Tutorial
calendar-iconWednesday 25 January 2023 times-icon11:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Google search advertising campaigns

Tutorial
calendar-iconWednesday 25 January 2023 times-icon12:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Google display advertising campaigns

Tutorial
calendar-iconThursday 26 January 2023 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

YouTube advertising campaigns

Tutorial
calendar-iconThursday 26 January 2023 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Google Discovery advertising campaigns

Tutorial
calendar-iconThursday 26 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Google remarketing advertising campaigns

Tutorial
calendar-iconThursday 26 January 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

LinkedIn advertising campaigns

Tutorial
calendar-iconWednesday 01 February 2023 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

TikTok advertising campaigns

Tutorial
calendar-iconWednesday 01 February 2023 times-icon11:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Twitter advertising campaigns

Tutorial
calendar-iconWednesday 01 February 2023 times-icon12:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Pinterest advertising campaigns

Tutorial
calendar-iconWednesday 01 February 2023 times-icon13:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Quora advertising campaigns

Tutorial
calendar-iconWednesday 01 February 2023 times-icon13:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Premium display advertising campaigns

Tutorial
calendar-iconThursday 02 February 2023 times-icon16:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Programmatic display advertising campaigns

Lecture
calendar-iconThursday 02 February 2023 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Native advertising campaigns

Lecture
calendar-iconThursday 02 February 2023 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Affiliate advertising campaigns (marketing)

Tutorial
calendar-iconThursday 02 February 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Performance marketing

Google advertising conversion rate optimization

Tutorial
calendar-iconWednesday 08 February 2023 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Facebook & Instagram advertising conversion rate optimization

Tutorial
calendar-iconWednesday 08 February 2023 times-icon11:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Digital advertising strategy & media plan

Targeting the right advertising audiences

Tutorial
calendar-iconWednesday 08 February 2023 times-icon12:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Calculating advertising campaign estimations

Lecture
calendar-iconWednesday 08 February 2023 times-icon13:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Digital advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconThursday 09 February 2023 times-icon16:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Present your digital media plan

Presentation
calendar-iconThursday 09 February 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconWednesday 15 February 2023 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

E-mail marketing campaigns & metrics

Lecture
calendar-iconWednesday 15 February 2023 times-icon11:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Mobile marketing campaigns (SMS, Viber, Whatsapp) & metrics

Lecture
calendar-iconWednesday 15 February 2023 times-icon12:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to use Mailchimp.com e-mail marketing platform

Tutorial
calendar-iconWednesday 15 February 2023 times-icon13:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Influencer marketing strategy

The influencer marketing & metrics

Lecture
calendar-iconThursday 16 February 2023 times-icon16:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

How to use Sussurus influencer marketing tool

Lecture
calendar-iconThursday 16 February 2023 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to use Upfluence influencer marketing tool

Lecture
calendar-iconThursday 16 February 2023 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

Digital reputation strategy

Online reputation management & metrics

Lecture
calendar-iconThursday 16 February 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Monitoring digital marketing metrics

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
calendar-iconWednesday 22 February 2023 times-icon10:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to use Google Analytics 4 to monitor your engagement

Tutorial
calendar-iconWednesday 22 February 2023 times-icon11:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
calendar-iconWednesday 22 February 2023 times-icon12:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to use Google Analytics 4 to monitor your retention

Tutorial
calendar-iconWednesday 22 February 2023 times-icon13:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Reporting digital marketing results

The important metrics for all digital marketing tactics & strategies

Lecture
calendar-iconThursday 23 February 2023 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to report digital marketing KPIs & metrics to your clients

Lecture
calendar-iconThursday 23 February 2023 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to use Google Data Studio to design and share reports with your clients

Tutorial
calendar-iconThursday 23 February 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Digital marketing reporting workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
calendar-iconFriday 24 February 2023 times-icon16:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Present your digital and social media report

Presentation
calendar-iconFriday 24 February 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Growth marketing strategy

The growth marketing & metrics

Lecture
calendar-iconWednesday 01 March 2023 times-icon10:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Digital marketing strategy on a funnel

How to make a digital marketing funnel step-by-step

Lecture
calendar-iconWednesday 01 March 2023 times-icon12:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Complete digital marketing strategy & budget

A digital marketing strategy

Lecture
calendar-iconThursday 02 March 2023 times-icon16:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to research the market & competition for a digital marketing strategy

Lecture
calendar-iconThursday 02 March 2023 times-icon16:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to decide a creative concept for a digital marketing strategy

Lecture
calendar-iconThursday 02 March 2023 times-icon17:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to decide your digital marketing strategy tactics

Lecture
calendar-iconThursday 02 March 2023 times-icon17:30 (1h) marker-iconOTE ACADEMY - ROOM Ε111

How to set an action plan/timeline for your digital marketing strategy

Lecture
calendar-iconThursday 02 March 2023 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to calculate the total budget for your digital marketing strategy

Lecture
calendar-iconThursday 02 March 2023 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε111

How to present your digital marketing strategy

Lecture
calendar-iconThursday 02 March 2023 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM E111

Complete digital marketing strategy & budget workshop

Present your digital and social media strategy

Presentation
calendar-iconWednesday 15 March 2023 times-icon10:00 (4h) marker-iconOTE ACADEMY - ROOM Ε111

Digital marketing job positions

Finding a job in digital marketing industry

Lecture
calendar-iconFriday 17 March 2023 times-icon16:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Digital marketing services

Offering digital marketing services & running an agency

Lecture
calendar-iconFriday 17 March 2023 times-icon17:00 (2h) marker-iconOTE ACADEMY - ROOM Ε111

Course summary & epilogue

Lecture
calendar-iconFriday 17 March 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε111

Exams & graduation

Final exams

Final Exam
calendar-iconFriday 31 March 2023 times-icon18:00 (2h) marker-iconHELLENIC RIDING CLUB - ETHRIUM VENUE

Graduation ceremony

Networking event
calendar-iconFriday 31 March 2023 times-icon20:00 (4h) marker-iconHELLENIC RIDING CLUB - STONE VENUE

A course is only as good as the people who teach you

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Panos

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

George

George Kalantzis

Managing Director, re-wize.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Nano

Nano Papaioannou

Digital Content Manager, Copyartist.

Angelos

Angelos Perlegkas

Digital Marketing Specialist, APEARL.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Lina

Lina Stoumpou

Co-founder, CMO, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Training location in Athens

OTE Academy Training Center

Pelika & Spartis, Marousi, 151 22, Athens, Greece


A special place with easy access, free parking, modern facilities and many green outdoor spaces in Marousi, Athens.

Frequently asked questions & answers for Athens

Prices & payments

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

 

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

After the course

Can I apply for other optional certifications after I successfully complete one of Knowcrunch’s courses?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

Can I find a job through Knowcrunch?

Our course is structured so that you can immediately apply what you learn. Our graduates are fully trained and can directly cope with a junior or senior job. We have an 82% absorption rate of our graduates from the market. At the same time, we are constantly posting job positions to our graduates through our online alumni group on Facebook in which everyone participates. We are constantly by the side of our students & we deal with the development of each one personally, especially after graduation, to help them thrive.

Which are the positions I would be able to work for?

After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:

  • Digital Marketing Manager or Freelancer
  • E-Commerce Manager or Freelancer
  • Content Marketing Manager or Freelancer
  • Social Media Marketing Manager or Freelancer
  • Search Engine Optimization (SEO) Manager or Freelancer
  • Google Advertising Manager or Freelancer
  • Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Freelancer (Performance)
  • Premium Display Advertising Manager or Freelancer (Planner or Buyer)
  • Affiliate Advertising Manager or Freelancer (Planner or Buyer)
  • Email & Mobile Marketing Manager or Freelancer
  • Growth Marketing (Hacking) Manager or Freelancer
  • Digital Marketing Analytics Manager or Freelancer

What skills do I gain after completing your courses?

Our courses are not just about understanding and it are not, by any means, strictly theoretical. They are about being able to implement and thrive in your market.After successfully completing our courses you will be able to understand the web & social media consumer behaviours & decisions, and compare & leverage all digital & social media channels & tools in your work. Specifically, depending on your course selection:

 

Plan & form any strategy

• Draft complete digital & social media strategies & action plans with a detailed budget (content marketing strategy, SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy)

• Include digital & social media campaigns & tools into your communication & media mix

 

Implement anything

• Find, evaluate and manage digital & social media service providers & partners

• Execute your strategies through a project structure, with milestones, deliverables and KPIs

• Increase conversions, generate more sales while reducing your expenses & budget spending

• Hire digital & social media executives and understand their terminology and skills

 

Measure & evaluate results

• Monitor & optimize the impact of your digital performance and effectiveness

• Report all your digital & social media results, activities and KPIs

 

Offer & sell services to others

• Start selling digital & social media services to your clients as a freelance professional

• Include digital & social media services in your business & revenue model for your company

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation.

 

The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni.

 

All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Certification

Is the certification recognized in the industry?

We hold one of the best reports in the market both in Greece and in Europe. The biggest agencies & brands consider our education excellent, as we create professionals that could immediately hire.

The professional diplomas we provide are recognized as the most valid on the market, as they are given only after examinations. Conclusively, we are awarded as the best digital marketing course in Greece every year since 2016 for our material, education & quality.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: