Head of Performance , iTRUST
Petros is the Head of Performance at iTrust; an award-winning Performance Marketing Agency, boasting a boutique clientele across all verticals, from Beauty & Fashion to Telco and from FMCG to B2B businesses.
Specialised in Performance Marketing tools (Google Ads, SEO & Programmatic among his beloved ones) and Data Analysis, he possesses a combination of in-depth technical knowledge, paired with strong communication skills to help brands achieve success, be it a digital activation endeavour or a new market expansion.
Leading iTrust’s Marketing team, Petros’ daily line of work covers a wide spectrum; He is in charge of formulating digital strategies and driving results for businesses, implementing digital actions for key accounts, evaluating agency accounts’ performance and leading a fast-growing, ever-learning team that loves to act upon insights that move the needle on client success.
When not lost in his thoughts - in front of a web analytics UI & a 7.000-line spreadsheet looking for a client’s next “business opportunity” - Petros invests his time keeping up with the latest tech trends, be it a new social media breakthrough or a fancy new feature in his favourite analytics software.