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122
hours
course duration
104
hours
lectures
16
hours
teamwork
30
hours
assessments
2
hours
online tests
Course's topics
Curriculum is updated weekly - sometimes daily. Our training includes step by step how-to, overviews, basic features, tips, best practices, case studies, industry case studies & examples. Students also participate in hands-on tutorials, presentations, in-class exercises and assessments.
The digital marketing basics and the impact on communication, marketing and business models
How to launch & run successful web sites
How to use the most important social media & social networks, their features, tips & tricks
How to produce and distribute great content to digital & social media channels in order to generate awareness and conversions
How to optimize your web site and how to run off-site tactics to achieve amazing search results
How to build social media communities and how to engage & manage your social media fans or followers
How to launch, run & optimize campaigns on digital & social channels for different marketing objectives
How to use e-mail campaigns & platforms to support your operation & communication
How to use mobile messages & platforms to support your operation & communication
How to monitor and measure results in different digital & social media properties generate reports
How to use innovative tactics & methodologies to optimize metrics that matter on your funnel.
How to form a complete digital marketing strategy & budget for your brand or customers utilizing all digital & social media channels
Students participate in online exams to validate their knowledge & understanding and graduate
Instructors
Highly respected executives in their industry, with operating & training experience and a score of 4.5 out of 5 during evaluations. Two (2) or more instructors are always present in the class during lectures to facilitate teaching and answer all your questions.