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122
hours
course duration
104
hours
lectures
16
hours
teamwork
30
hours
assessments
2
hours
online tests
Course's topics
Curriculum is updated weekly - sometimes daily. Our training includes step by step how-to, overviews, basic features, tips, best practices, case studies, industry case studies & examples. Students also participate in hands-on tutorials, presentations, in-class exercises and assessments.
Learn how the digital evolution has an impact on communication, marketing and business models
Learn how to launch successful web sites
How to optimize your web site and how to run off-site tactics to achieve amazing search results
Overview of important social media & social networks, features, tips, tricks, personal & business use, case studies
How to to produce and distribute great content for digital & social media channels in order to generate awareness and conversions
How to build and engage social media communities and how to manage relationships & special cases
How to launch and run campaigns on digital & social channels for different marketing objectives, the cost, metrics, vendors, KPIs
How to use e-mail campaigns & tools to support your operation & communication, the cost, metrics, vendors, KPIs
How to use mobile messages & tools to support your operation & communication, the cost, metrics, vendors, KPIs
How to monitor analytics & insights, measure results, pivot your strategy for better KPIs, generate reports
How to apply innovative tactics & methodologies to measure and optimize campaigns, channels, tools & conversions
How to choose digital & social media channels, calculate budget and form a thorough strategy & action plan for your brand
Students participate in online exams to validate their knowledge & understanding and graduate
Instructors
Highly respected executives in their industry, with operating & training experience and a score of 4.5 out of 5 during evaluations. Two (2) or more instructors are always present in the class during lectures to facilitate teaching and answer all your questions.