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122
hours
course duration
104
hours
lectures
16
hours
teamwork
30
hours
assessments
2
hours
online tests
Course's topics
Curriculum is updated weekly - sometimes daily. Our training includes step by step how-to, overviews, basic features, tips, best practices, case studies, industry case studies & examples. Students also participate in hands-on tutorials, presentations, in-class exercises and assessments.
Learn how the digital evolution has an impact on communication, marketing and business models
Learn how to produce and manage successful web sites, blogs, e-shops & portals
How to optimize your web site and mobile app and how to run off-site tactics to achieve amazing search results
Overview of important social media & social networks, features, tips, tricks, personal & business use, case studies
How to to produce and distribute great content for digital & social media channels in order to generate awareness and conversions
How to build and engage social media communities and how to manage relationships & special cases
How to launch and run campaigns on digital & social channels for different marketing objectives, the cost, metrics, vendors, KPIs
How to use e-mail campaigns & tools to support your operation & communication, the cost, metrics, vendors, KPIs
How to use mobile messages & tools to support your operation & communication, the cost, metrics, vendors, KPIs
How to monitor analytics & insights, measure results, pivot your strategy for better KPIs, generate reports
How to apply innovative tactics & methodologies to measure and optimize campaigns, channels, tools & conversions
How to choose digital & social media channels, calculate budget and form a thorough strategy & action plan for your brand
Students participate in online exams to validate their knowledge & understanding and graduate
Instructors
Highly respected executives in their industry, with operating & training experience and a score of 4.5 out of 5 during evaluations. Two (2) or more instructors are always present in the class during lectures to facilitate teaching and answer all your questions.