We live in an age where artificial intelligence and its capabilities affect us at all levels, and is now a skill that we all need to master and appropriate so that we are not replaceable. Think of this new era as the time when the first computers came out. AI tools are here to simplify processes, reduce times and costs in business, and make humans more strategic and creative.

Why is AI content important for all businesses and (digital) marketers?

1. AI tools reduce the costs and timescales of a business

AI tools dramatically reduce the cost and time to create content. Businesses, whether they are agencies or brands, need dozens and hundreds of pieces of content on a weekly basis, which, with the data so far, increases costs tremendously and takes a lot of time to implement.

In the table below, you can see the differences between producing video content with AI tools and the traditional way.

The table below compares the production costs of various formats

2. AI tools give a competitive advantage to the businesses & professionals who use them

Those companies that quickly integrate AI tools for their content productions gain greater flexibility and adaptability to the needs that arise, especially in times of intense pressure and changes in the industry they operate in. Businesses using AI tools have the ability to produce multiple different types of content and perform AB tests to best reach and target their audience.

What are the best AI tools for text creation?

According to a McKinsey report, using generative AI in idea development can reduce time and costs by 60% compared to a human.
With AI tools you can easily and quickly research and create articles, captions, posts, ad copy, scripts, e-books & storyboards.
For example, Perplexity AI has the ability to do automatic research and data analysis and gather useful information about the content you want to create and summarize files, long articles, and web pages.
On the other hand, with ChatGPT, you can get ideas and suggest structure for producing an article. You can create social media captions, scripts for video production, etc.
Finally, with Writesonic, you can create specialized and SEO-optimized content for your website, such as articles and product descriptions.
Businesses and professionals who use AI tools like these manage to instantly create quality content without wasting time on brainstorming, research, proofreading, etc. Thus, they focus on the essence of creation while keeping the speed, consistency, and efficiency of their communication at a high level.

What are the best AI tools to create images?

According to the WSJ report, AI tools reduce production times and costs in a company by 83%.
AI tools like Midjourney, ChatGPT, Magnific AI, and others have completely changed the way we produce photos and images. 
In ChatGPT & Midjourney, with a clear and targeted prompt, users can create whatever images they want...from realistic and animated photography to charcoal paintings. The results will be stunning and they can use them for any purpose they want, whether to advertise a product, incorporate photography into their generated articles, put them on their website, or use them as content in their social media and email newsletters.

In Magnific AI, users have the ability to upscale their images to get a better result with more emphasis on detail and resolution of image quality.

Businesses and professionals who use tools like these manage to create content as they imagine it—targeted, functional, and focused on their needs—with complete flexibility and without delays and dependencies on third-party partners. This allows them to instantly test multiple formats and approaches, do A/B testing, and adjust their message in real time, depending on audience resonance.

What are the best AI tools for video creation?

According to the Vidboard report, using AI tools reduces the time and cost of producing a video by 95%.

For video creation there are AI tools such as Google's VEO, OpenAI's Sora, Midjourney, Kling, and others. As in image creation, so in video creation with a clear and descriptive prompt, users can create the video they want either directly or by providing a photo for reference.

Kling:

Midjourney:

Sora:

VEO:

What are the best AI tools for creating music and voiceovers?

According to the Arxiv report, using AI tools reduces by 30-60% the time and cost to a business for music production, and according to Dubsmart, the time and cost of production for voice overs is reduced by 99%.

With ElevenLabs, businesses and professionals can create realistic voices in 70+ languages for commercials, podcasts, audiobooks, etc. without the need for a studio, equipment, and an announcer.

With Suno AI, businesses and professionals can compose music tracks or jingles that match their brand identity to use for promotional purposes in their marketing activities.

Where can I get training on the most important and useful AI tools?

On July 7, 8 & 9, 2025, in Athens (OTE Academy) and via Zoom (live-streaming), Knowcrunch offers a hands-on Advanced AI Creation: Content, Visuals & Media course, in which specialized instructors will show the 20 best and most useful AI tools that every business and every digital marketer needs to know and use.

You can still attend the ChatGPT AI Chatbot E-Learning course and the Midjourney Platform E-Learning course from wherever you are at whatever time you want.

In conclusion, creating content with AI tools is essential for the sustainability of any business and professional who wants to grow, remain competitive and agile, reduce costs and timescales, and focus on strategic processes.