Knowcrunch trains Alpha TV’s team in digital marketing
Knowcrunch successfully completed a three-day training program for Alpha TV executives, aiming to enhance their skills in strategic planning and the optimization of the TV channel’s marketing efforts.
Participants were trained on how to create, implement, and execute a complete marketing and digital marketing strategy to promote their shows. They learned how to position their content effectively, identify target audiences, develop action plans, choose appropriate above-the-line and below-the-line channels and tactics, and analyze the performance of their campaigns.
“All trainees were fully satisfied with the practical and tailored-to-our-needs training we received,” stated Angela Alessandri, HR Director at Alpha TV.
Alpha TV continues to invest strategically in the development of its people, ensuring they remain aligned with the demands of the modern digital era.
