The world of digital marketing is evolving rapidly. Beyond having the right skills and dedication, professionals must deeply understand digital channels. In this landscape, account managers act as the bridge between client needs and the execution of strategic marketing plans.

Whether you're a digital marketing freelancer, a digital account manager at an agency, or an agency owner, mastering client management and adopting effective digital sales tactics are critical for long-term growth. Let’s break it down.

What is the role of a digital account manager or freelancer in digital marketing?

A Digital Account Manager is more than just a point of contact. They are a strategic partner who truly understands a client's business model and goals.

Key responsibilities include:

• Identifying client needs and business objectives

• Developing performance-driven strategies based on KPIs

• Coordinating internal teams (creative, SEO, performance, influencer marketing, etc.)

• Leveraging data from CRM systems, Google Analytics, social media, and ad platforms

• Providing transparent reporting and communication

• Consistently adding value through insights and solutions

Freelancers should also master these areas, as they typically oversee everything themselves or work with selected partners. Both roles require strong digital skills (hard skills) and essential soft skills such as empathy, adaptability, and communication.

How to acquire new clients as a digital marketing professional

Client acquisition is a key pillar of digital agency growth. Whether you're a freelancer or agency, a strong digital sales strategy is essential.

Start by:

• Showcasing strong case studies

• Highlighting awards and recognitions

• Displaying client testimonials

• Building trust through results

An increasingly powerful approach is social selling. Leveraging platforms like LinkedIn and building a personal brand helps establish genuine, trust-based relationships early in the sales funnel.

Additionally, tailor your outreach by understanding the client’s market, pain points, and goals before making any offer. This approach builds the foundation for personalized marketing, which is highly effective in building rapport and increasing conversion rates.

How to create a high-converting client onboarding process in digital marketing

A streamlined onboarding process for digital marketing clients sets the stage for long-term success.

It starts with signing clear legal agreements that outline mutual responsibilities and expectations.

Follow that with an organized onboarding plan that includes:

• Defined collaboration goals

• Access to necessary tools and systems

• Clear timelines and deliverables

• A welcome kit with key information

This level of structure reassures new clients that they’re working with professionals and builds immediate trust.

How to retain and grow client relationships

Client management isn’t just about project delivery — it’s about building relationships that lead to customer retention and up-selling opportunities.

To do this:

• Segment clients by value and growth potential

• Prioritize time and focus accordingly

• Maintain frequent, meaningful communication

• Share campaign results using metrics and KPIs

• Offer strategic recommendations regularly

These tactics foster transparency and long-term loyalty, helping you become a trusted partner rather than just a vendor.

New trends and tools to boost online sales

To stay competitive, professionals must adopt the latest sales automation tools and digital strategies that drive online sales growth.

Examples include:

• CRM-based automations and lead scoring

• Email marketing flows and retargeting

• AI-powered chatbots for instant customer interaction

• Personalized content delivery based on user behavior

Additionally, inbound sales strategies — using educational and value-driven content — position you as a consultant, not a salesperson.

Combining modern tech with continuous skill development is essential. In today’s landscape, digital transformation is not optional — it’s the foundation of sustainable success.

How to price your digital marketing services

Effective pricing of digital marketing services impacts your financial sustainability and market positioning.

To price correctly:

• List your services in detail

• Understand internal costs and time spent

• Analyze competitors’ pricing models

• Package services based on value, not just effort

Well-structured pricing helps you attract the right clients while ensuring your work is never undervalued.

Why digital sales & account management are the keys to long-term success

Success in digital marketing comes from the intersection of:

• Strategic thinking

• Technology adoption

• Human-centered client relationships

Professionals and agencies who invest in pricing strategies, customer retention, acquisition frameworks, and modern platforms will create profitable, long-term collaborations.

In a highly competitive market, the ability to sell and manage client relationships effectively — whether as a freelancer or agency account manager — is your ultimate growth factor.

If you're looking to upskill in digital sales and account management, the
Advanced Digital Account Management course by Knowcrunch
is exactly what you need. Join us live in Athens or online via Zoom on June 2 & 3, 2025.