Artificial Intelligence (AI) is now part of our daily workflow, especially for marketers who can quickly and efficiently create content using tools like ChatGPT, Jasper, or Copy.ai.
In this article, we’ll explore how to properly incorporate AI in content writing and SEO copywriting, whether AI content is safe to use on websites, and how it may impact your site's visibility on search engines.
This is a common question among marketers:
"Is it safe to publish AI-generated content online? Will it rank on Google?"
The short answer is yes — you can use AI-generated content — but not without proper editing. Publishing raw, unedited AI content can harm your SEO, as Google has clear quality standards.
According to Google, AI content will not hurt your rankings as long as it meets key requirements. If the content is valuable, unique, and relevant, it won’t negatively impact your search performance.
Google follows the E-E-A-T framework:
E — Expertise
E — Experience
A — Authoritativeness
T — Trustworthiness
However, AI-generated content alone may fall short on these elements. That’s why human oversight and editorial input are essential before publication.
Google’s ranking factors for blog content include:
Quality & usefulness: Google prioritizes content that delivers real value to users. Generic or low-quality AI content may hurt your SEO.
Human-first approach: Content must be written for people, not just algorithms. Robotic language can reduce user engagement and lead to poor SEO outcomes.
Originality & uniqueness: If content is overly keyword-stuffed or reworded from other sources, it may be flagged as spam.
Editing & human touch: To ensure natural flow, emotional depth, and authenticity, AI content must be reviewed and refined by humans. Fact-checking is also crucial.
Yes. AI can significantly support the creation of SEO-optimized content — for articles, product descriptions, and on-site copy — as long as it’s used strategically.
Faster content creation: AI speeds up the drafting process for SEO copywriters. After that they can edit and optimize the texts.
Keyword optimization: Many AI tools suggest titles, headings, and meta descriptions.
Content ideation: Great for generating article topics and outlines.
Data-driven insights: Some AI platforms analyze trends and performance metrics.
Lack of creativity: AI may produce flat or generic content that lacks storytelling or brand tone. This type of content fails to capture and retain audience interest, potentially leading to disengagement and a negative perception of our brand.
Duplicate content: Without customization, AI output may resemble others’, triggering penalties from Google and lowering your website's ranking.
Fails E-E-A-T criteria: Without human refinement, AI content may lack authority, trust, or personal experience.
Using AI tools to create content — for blog posts, product descriptions, or image captions — isn’t forbidden by Google. But how you use AI matters.
Without editing, AI content may:
Contain factual errors
Sound mechanical or repetitive
Damage brand credibility
Lower time-on-page and engagement metrics
All of the above may reduce your visibility in search rankings.
AI can be a powerful support tool for copywriters. It can:
Boost productivity
Help organize thoughts
Optimize content for search engines
Suggest new angles or ideas
For example, let’s say you’re a brand like Vikos, promoting a product such as Cool Tea. The current landing page might only contain basic information (ingredients, nutrition facts).
With AI, you can optimize that page to include:
Headings
Clear formatting
Emphasized brand elements
Engaging descriptions
This structure not only improves SEO but also enhances user experience.
What are the SEO risks of using AI for copywriting?Publishing AI content without editing can hurt both your website and brand.
Risks include:
Inaccurate or shallow information
Overly generic tone that lacks brand personality
Decreased user trust and engagement
Lower Google rankings due to low-quality signals
TIP: Use AI as a creative assistant — not a replacement for skilled copywriters.
Use AI the right way for SEO copywriting:
Always combine AI with human editing: Don't publish raw AI-generated content.
Focus on quality: Create content that gives value to the reader.
Optimize for SEO: Use headings, meta descriptions, interlinks, and long-tail keywords
Maintain your unique brand voice
Avoid keyword stuffing: Google doesn't support the extremely use of keywords. Make your texts & blog posts simple and useful.
Use AI for data insights, not just text generation
AI is a valuable tool for content marketers and copywriters — but only when used responsibly. It does not replace creativity, strategic thinking, or editorial judgment. Instead, it supports and enhances human creativity and boosts productivity.
If you're a digital marketer or copywriter, the best approach is to treat AI as an assistant — one that boosts efficiency while you retain control of quality and originality.
Get hands-on, expert training from Knowcrunch:
Self-paced: E-Learning Masterclass in Digital Marketing (100% online, on-demand)
In-class: Every quarter in Athens & Thessaloniki
Loading...