Bika Victoria
-Start with what you want to achieve with the pieces of content you will produce.
-Create content that meets those goals and choose subjects that help you stay on track.
-Identify your audience’s needs and write for each step of their customer journey.
-Showcase the problems you are solving.
-Highlight the benefits they’ll get.
-Make your goals specific and measurable by deciding on the milestones that indicate success for your content.
-Some KPI examples could be new email subscribers, more signups, lead forms, improvement in the search ranking, etc.
-Your content should be SEO optimized. Search for the right keywords used by your audience and incorporate them into your content.
-Make specific content around those keywords.
-Brainstorm ideas and research what’s already out there (search ideas on Answerthepublic).
-Keep a content calendar to track your topics and organize your workflow.
-Your content should be unique and of immense value to your audience.
-Keep in my mind to create content as if you are speaking directly to your customers.
-Decide on your tone of voice based on your buyer persona.
-Make sure you include a clear CTA.
-Use your social media platforms, newsletters, groups, press releases, etc. to distribute your content. Promote it in every given opportunity (distribution should take the same amount of time as actual content production).
-Recreate and adjust your content in different forms. Examples:
-Based on the KPIs you’ve already chosen, measure the results that your content brought you.
-Use platforms like Google Analytics.
-Their opinions matter. They should be the center of your content production efforts and are the only ones who can help you be of value.
-Encourage them to engage with your content, to Like, comment share, and click.
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