Before the course

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing
• Communication
• Advertising
• Business development
• Sales
• Public relations
• Internet
• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between classroom courses and e-learning courses lies in the mode of delivery and the learning environment:

• Delivery format: classroom courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.
• Learning Environment: classroom courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.
• Flexibility: classroom courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.
• Personalization: classroom courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between classroom and e-learning courses depends on personal preferences, learning style, and availability. classroom courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Is there a specific enrollment deadline for courses in Athens or Thessaloniki?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Is there a specific enrollment deadline for e-learning courses?

There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through pre recorded videos, on-demand, allowing you to access the content at your own pace. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.

Does your course cover e-commerce practices & tactics?

• How to use e-commerce platforms and plugins
• How to optimise your e-shop's pages
• How to use Meta e-commerce manager to connect your products to Meta platform
• How to use Google Merchant center to connect your products to Google ads & analytics
• How to install proper advertising tracking tags into your e-shop
• How to run sales, conversions and dynamic products ads in any advertising platform
• How to prepare terms, conditions & GDPR for an e-shop
• How to optimize your shop for search engines
• How to check your e-shop for SEO with tools
• How to tag products on social media posts
• How to organise your customers into a marketing automation CRM tool
• How to send personalized emails & SMS to your customers
• How to connect chatbots to your e-shop
• How to track your sales and funnel on Google Analytics 4

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our classroom and e-learning courses. These installments are only available for payments made using credit or debit cards.

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monthly installments for each course. Some courses have no monthly installments at all.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek ΔΥΠΑ/ΛΑΕΚ program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Can I cancel a course? If so, until when? Do I get a refund?

Refund policy for our classroom courses

You have the right to withdraw from an in-class course contract within fourteen (14) days before the course without any justification. If you cancel an in-class within the above period, we will provide 100% refund. If you cancel an in-class course after this period, or after the course starts, you will NOT be eligible for any full or partial refund and you must complete all of your outstanding payments or installments.

Refund policy for our video e-learning courses

Payment refunds are NOT allowed for e-learning courses, unless you do not access our course materials at all. After login you automatically use our services and cannot cancel.

During the training

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

Do I need a laptop to attend? Do I need specific software or apps installed?

To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.

It is possible that certain software or apps or tools may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.

Can I watch the e-learning videos anytime or any day I wish?

You can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions on the e-learning videos? Can I interact with instructors?

We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and interact with your instructors. You can engage in discussions, ask questions, and receive updates on the course material.

Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.

Certification

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account.

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing, which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.

Is the certification recognized in the industry?

We are proud to hold a prominent position in the market, both in Greece and across Europe, with an outstanding reputation. Our education is highly regarded by major agencies and renowned brands, as we consistently produce professionals who are readily employable. The professional diplomas we offer are widely recognized as the most reputable in the industry. They are only awarded upon successful completion of rigorous examinations, ensuring their validity and credibility. As a testament to our commitment to excellence, we have been honored several times as the best digital marketing course every year since 2015. This recognition reflects the exceptional quality of our course materials, education approach, and overall commitment to delivering a superior learning experience.

Do your courses have exams?

Our Masterclass in Digital Marketing, in Athens, in Thessaloniki or the video e-learning include optional exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams.

After the course

Is there an official alumni community I can be part of?

Certainly! The Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses
• Exclusive subscription price for unlimited use of our e-learning courses
• Personal recommendations from our instructors (upon request)
• Free participation to one-day special crash courses (upon request)
• Free participation to networking events

Is there an official online digital marketing community I can participate in?

Yes. The Digital Marketing Nation. The biggest Greek speaking community of marketers & digital marketers. 98% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

What skills do I gain after completing your courses?

Our courses go beyond mere understanding and are not solely focused on theoretical knowledge. They are designed to empower you to implement strategies and excel in your market. Upon successful completion of our courses, you will gain the ability to comprehend web and social media consumer behaviors and decisions. You will also be equipped to compare and leverage various digital and social media channels and tools in your professional work. The specific benefits you can expect depend on the course you choose:

• Plan and strategize: Develop comprehensive digital and social media strategies and action plans, including budgeting details for content marketing, SEO, social media management, performance and advertising strategies.
• Implement effectively: Identify, assess, and manage digital and social media service providers and partners. Execute your strategies using a structured project approach, including milestones, deliverables, and key performance indicators (KPIs). Increase conversions, generate more sales, and optimize budget spending.
• Measure and evaluate results: Monitor and optimize the impact of your digital performance and effectiveness. Create reports on your digital and social media results, activities, and KPIs.
• Offer and sell services: Start offering digital and social media services as a freelance professional to clients. Incorporate digital and social media services into your business model and revenue streams for your company.

Which are the positions I would be able to work for?

After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:

• Digital Marketing Manager or Freelancer
• Content Marketing Manager or Freelancer
• Social Media Marketing Manager or Freelancer
• Search Engine Optimization (SEO) Manager or Freelancer
• Google Advertising Manager or Freelancer
• Performance Marketing Manager or Freelancer (Performance)
• Premium Display Advertising Manager or Freelancer (Planner or Buyer)
• Affiliate Advertising Manager or Freelancer (Planner or Buyer)
• Email & Mobile Marketing Manager or Freelancer
• Growth Marketing (Hacking) Manager or Freelancer
• Digital Marketing Analytics Manager or Freelancer
• Digital Marketing Strategic Planner or Freelancer

Can Knowcrunch help me to find a job?

Our course is designed in a way that enables you to promptly put into practice what you have learned. Our graduates undergo comprehensive training, equipping them to competently handle junior or senior positions. We boast a 95% employment rate for our graduates in the job market. Simultaneously, we consistently post job openings for our graduates through our active online alumni group on Facebook, where everyone participates. We remain continuously available to support our students, providing personalized attention to each individual, particularly after graduation, in order to assist them in thriving.