Interactive Advertising Bureau Hellas, the world entity for interactive advertising, and Knowcrunch, an international training organization in digital marketing, announced a strategic partnership for the establishment of IAB digital marketing academy powered by Knowcrunch and the support of IAB Hellas in selected e-learning digital marketing courses of Knowcrunch.

The IAB digital marketing academies powered by Knowcrunch

The digital marketing academies are educational courses which will be provided by IAB Hellas to its members or to the wider public, combining international know-how on training topics according always to the needs of the members of IAB Hellas. They are addressed to businesses, brands, and agencies aiming at training in digital marketing in order to upgrade their digital footprint.  This training will soon begin to be provided by IAB Hellas. 

The e-learning courses offered by Κnowcrunch & IAB Hellas

Within this cooperation strategy, IAB Hellas will actively and wholeheartedly support and promote the already existing and awarded e-learning courses of Κnowcrunch in several advertising platforms, offering this way specific incentives to its members.

In particular:

• Masterclass in Google Advertising

• Masterclass in Facebook & Instagram Advertising

• Masterclass in All Advertising Managers

This cooperation provides a validation of the already well-known and practical courses of Κnowcrunch as the most optimal choice for training in digital advertising.

Who is IAB?

IAB Hellas (Interactive Advertising Bureau) is part of a global network that has been established as the forum for the dissemination and adoption of the digital platform in the commercial communication area, sharing knowledge and experience while being an active member of IAB Europe. Elena Tsakiridou, the Director-General of IAB Hellas stated on cooperation: "Education is an international strategic pillar of IAB internationally and this cooperation with Knowcrunch is an important step in its development at local level. The aim of IAB Hellas is to combine the International know-how developed by IAB Europe in the field of education with the experience of the Agency's digital experts, offering upgraded knowledge tailored to the needs of the greek market.  The IAB Digital Marketing Academy will provide training courses for selected topics, specifically configured for companies, as well as some courses of general interest that will be offered online and on-demand."

Who is Knowcrunch? 

Knowcrunch is an award-winning training organization providing high-end training courses on business, marketing, and digital marketing. It offers educational courses in a class and via video-on-demand e-learning. It additionally offers bespoke corporate training programs to organizations. Its curriculums target executives as well as professionals and make learning & personal growth acceleration a great experience. Tolis Aivalis, CEO of Knowcrunch, said on cooperation: "It is a great honor that such a prestigious global operator has chosen Knowcrunch to provide its education in Greece."