125.4
25 hours are hands-on personal exercises
8
months access to complete the course
Lessons & presentations in Greek (στα Ελληνικά)
You get a Professional Diploma
290 students also took this course
About our digital marketing e-learning course
Syllabus
This advanced training program offers a comprehensive, step-by-step approach to learning digital marketing strategies, platforms, networks, tools, and results. Throughout the course, you will be presented with a series of step-by-step lectures, tutorials, and hands-on exercises that will equip you with the necessary skills to excel in the field of digital marketing. Our team of experts will guide you through each module, ensuring that you have a thorough understanding of the subject matter.
We understand the importance of staying up-to-date with the latest trends and developments in the digital marketing industry. As such, our course is designed to cover a wide range of topics, including but not limited to content marketing, search engine optimization, social media marketing, email & mobile marketing automations, advertising campaigns, influencer marketing & many more.
Renewable annually
Upon completion of the course, we offer an optional annual subscription that will grant you access to all updates to our videos and files for one additional year and extend this for as many years as you wish. Renewal of the subscription is also optional. You can cancel anytime. We highly recommend this subscription to ensure that you stay up-to-date with the latest developments in the field.
Industry-recognized credentials
Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.
Self-paced video education
This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.
Award-winning
Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, Content Marketing Awards, Marketing Achievement Awards, Social Media Marketing Awards, and Martech Awards. See all the awards we have won until now in our blog.
Curriculum academic level
Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions.
Outcomes of this digital & social media marketing training
Upon completion of our program, you will be equipped with the knowledge and skills to immediately:
- understand the features of all demonstrated platforms, networks, and tools.
- identify problems, plan and develop problem-solving strategies that you can optimize.
- create cohesive, persuasive content or creatives and distribute them to others.
- evaluate all available insights, analytics, metrics, and relevant KPIs to make informed decisions in the realm of digital marketing.
- sell services to your customers as an authority, set up and manage their accounts.
- apply everything you know to secure a successful career in the field.
Benefits of obtaining this digital marketing training
Start your career now
The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a V-shaped Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.
Connect & talk with our instructors during your training
Throughout your education, you have access to our instructors via a Facebook group, who are available to answer any questions you may have and provide guidance as needed.
24-hour access to videos & files during your training
You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.
Lifetime free events
We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.
Lifetime alumni discounts
We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.
Lifetime business opportunities
We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.
Lifetime job opportunities
We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.
The best digital marketing e-learning course
Course overview & welcome
Marketing - 4Ps fundamentals
Digital marketing - tactics fundamentals
Digital marketing - customer journey & funnel
Websites - preparing for website developers
Websites - working with website developers
Websites - legal terms & conditions
Websites - landing pages optimization (CRO)
Websites - UTMs strategy
Content production - ideas & keywords research
Chatgpt.com - basic features
Content production - articles
Canva.com
MidJourney.com - basic features
Capcut.com - basic features
Content production - legal copyrights
Facebook pages
Meta business manager
Meta commerce manager
Meta business suite
X (Twitter) profile & posts
TikTok profile
TikTok videos & posts
YouTube channel
YouTube videos & posts
Google Business Profile & posts
Pinterest platform & posts
Instagram profile
Instagram posts, reels & stories
LinkedIn profile & posts
LinkedIn pages & posts
Threads platform
Content marketing strategy & calendar
Content marketing strategy - production
Content marketing strategy - distribution
Content marketing strategy - promotion
Content marketing strategy - metrics
Content marketing strategy - services
Content marketing strategy - exercise
Search engine & AI optimization strategy - search engines & AI bots
Search engine & AI optimization strategy - optimizing content
Search engine & AI optimization strategy - optimizing technical
Search engine & AI optimization strategy - backlinks
Search engine & AI optimization strategy - link building
Search engine & AI optimization strategy - metrics
Search engine & AI optimization strategy - services
Search engine & AI optimization strategy - exercise
Social media marketing strategy & calendar
Social media marketing strategy - posting
Social media marketing strategy - customer care & support
Social media marketing strategy - engagement & contests
Social media marketing strategy - metrics
Social media marketing strategy - services
Social media marketing strategy - exercise
Advertising strategy - ad managers fundamentals
Advertising strategy - ad campaigns fundamentals
Google tag manager
Meta advertising manager
Meta advertising manager - tags & events
Meta advertising manager - audiences
Meta advertising manager - creative hub
Meta advertising campaigns - awareness
Meta advertising campaigns - traffic
Meta advertising campaigns - sales
Meta advertising campaigns - remarketing
Google advertising manager
Google advertising manager - tags & events
Google advertising manager - audiences
Google advertising campaigns - search network
Google advertising campaigns - Keyword Planner
Google advertising campaigns - search campaigns
Google advertising campaigns - display network
Google advertising campaigns - video
Google advertising campaigns - shopping
Google advertising campaigns - performance max
Google advertising campaigns - remarketing
LinkedIn advertising manager
LinkedIn advertising manager - audiences
LinkedIn advertising campaigns
LinkedIn advertising campaigns - creatives
X (Twitter) advertising manager
X (Twitter) advertising campaigns
Pinterest advertising manager
Pinterest advertising manager - audiences
Pinterest advertising campaigns - awareness
TikTok advertising manager
TikTok advertising manager - audiences
TikTok advertising manager - creative center
TikTok advertising campaigns - reach
Premium advertising campaigns
Native advertising campaigns
Advertising strategy
Advertising strategy - media planning
Advertising strategy - metrics
Advertising strategy - services
Advertising strategy - exercise
Email & mobile marketing strategy - data automation
Email & mobile marketing strategy - email campaigns
Email & mobile marketing strategy - mobile campaigns
Email & mobile marketing strategy - services
Influencer marketing strategy
Influencer marketing strategy - metrics
Influencer marketing strategy - tools
Influencer marketing strategy - services
Digital marketing strategy
Digital marketing strategy - online research
Digital marketing strategy - creative concept
Digital marketing strategy - tactics
Digital marketing strategy - timeline
Digital marketing strategy - budgeting
Digital marketing strategy - presentation
Digital marketing strategy - exercise
Google Analytics 4 - account
Google Analytics 4 - reports
Google Analytics 4 - UTMs
Digital marketing reporting
Digital marketing reporting - report
Digital marketing reporting - Google Looker Studio
Digital marketing reporting - services
Digital marketing reporting - exercise
Digital marketing - career branding
Digital marketing - services
Course summary & epilogue
Our e-learning instructors
Questions & answers for this e-learning
Before the course
Is there a specific enrollment deadline for this e-learning course?
There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through pre recorded videos, on-demand, allowing you to access the content at your own pace. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.
Why is this course better than other courses available?
This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.
The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.
The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.
We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.
Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.
Are there any prerequisites necessary for this digital marketing training?
No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:
• Marketing
• Communication
• Advertising
• Business development
• Sales
• Public relations
• Internet
• Information technology
I have little to no knowledge in digital marketing, can I attend your courses?
The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.
What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?
The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:
Mode of Delivery:
In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.
Learning Environment:
In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.
Flexibility:
In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.
Personalization:
In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.
Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.
In which language are your courses and teaching material held?
Our course materials, including videos and files, are available exclusively in the Greek language.
Does your course cover e-commerce practices & tactics?
Yes. Our course covers all marketing promotion tactics used by any e-shop and the e-commerce industry. For example:
- How to use e-commerce platforms and plugins
- How to optimise you e-shop's pages
- How to use Meta e-commerce manager to connect your products to Meta platform
- How to use Google Merchant center to connect your products to Google ads & analytics
- How to install proper advertising tracking tags into your e-shop
- How to run sales, conversions and dynamic products ads in any advertising platform
- How to prepare terms, conditions & GDPR for an e-shop - How to optimize your shop for search engines
- How to check your e-shop for SEO with tools - How to tag products on social media posts
- How to organise your customers into a marketing automation CRM tool
- How to send personalized emails & SMS to your customers
- How to connect chatbots to your e-shop
- How to track your sales and funnel on Google Analytics 4
Prices & payments
Can I cancel? If yes, until when? Do I get a refund?
For our video e-learning courses we DO NOT offer refunds. Cancellations received after your registration in any course are NOT eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in monthly installments).
How do I pay? Do prices include taxes?
You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.
The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.
Please note that your registration is considered binding, and a payment is required prior to commencing your training.
Do you offer monthly installment plans and how many? Are they interest-free?
We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.
Courses in a classroom
You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course.
E-learning video on demand courses
You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all.
Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.
Do you accept/support programs like LAEK?
Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.
Can my company pay for the course? Can you issue an invoice?
Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).
The system declined my card, what can I do?
Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.
During the training
Do I need a laptop to attend? Do I need specific software or apps installed?
To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.
It is possible that certain software or apps or tools may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.
Can I watch the videos anytime or any day I wish?
Yes, you can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.
What if I have questions? Can I interact with instructors?
YES. We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and interact wity your instructors. You can engage in discussions, ask questions, and receive updates on the course material.
Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media channels for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.
Do I gain access to the teaching material and/or bonus material?
Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.
How frequently are the structure, lessons, and content updated?
Syllabus for our courses
We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.
Video e-learning courses
We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.
Training presentations & bonus material for all courses
We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.
Do your courses include exercises and/or hands-on workshops?
Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.
Classroom courses
In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.
Video on demand e-learning courses
In our video on demand e-learning courses, participants engage in the exercises individually.
Certification
Do your e-learning courses have exams?
Only our video-on-demand E-learning Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage. On the other hand, students who do not pass the exams our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing will still receive a certificate of completion. In the event of exam failure in our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing, we offer the opportunity to retake the exams 45 days later.
It is important to note that all other independent e-learning programs, whether they are free or paid, do not involve exams. Upon completing at least 80% of the video content in those programs, participants will receive a certificate of completion.
Can I download or share my diploma/certification?
Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account.
What information is included on my diploma/certification?
Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.
Is the certification recognized in the industry?
We are proud to hold a prominent position in the market, both in Greece and across Europe, with an outstanding reputation. Our education is highly regarded by major agencies and renowned brands, as we consistently produce professionals who are readily employable. The professional diplomas we offer are widely recognized as the most reputable in the industry. They are only awarded upon successful completion of rigorous examinations, ensuring their validity and credibility. As a testament to our commitment to excellence, we have been honored several times as the best digital marketing course every year since 2015. This recognition reflects the exceptional quality of our course materials, education approach, and overall commitment to delivering a superior learning experience.
After the course
Is there an official alumni community I can be part of?
Certainly! The Knowcrunch Official Alumni.
All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:
• Special pricing for all our courses
• Exclusive subscription price for unlimited use of our e-learning courses
• Personal recommendations from our instructors (upon request)
• Free participation to one-day special crash courses (upon request)
• Free participation to networking events
Is there an official online digital marketing community I can participate in?
Yes. The Digital & Social Media Nation.
The biggest Greek speaking community of marketers & digital marketers. 98% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.
What skills do I gain after completing your courses?
Our courses go beyond mere understanding and are not solely focused on theoretical knowledge. They are designed to empower you to implement strategies and excel in your market. Upon successful completion of our courses, you will gain the ability to comprehend web and social media consumer behaviors and decisions. You will also be equipped to compare and leverage various digital and social media channels and tools in your professional work. The specific benefits you can expect depend on the course you choose:
Plan and strategize:
Develop comprehensive digital and social media strategies and action plans, including budgeting details for content marketing, SEO, social media management, performance and advertising strategies.
Integrate digital and social media campaigns and tools into your communication and media mix.
Implement effectively:
Identify, assess, and manage digital and social media service providers and partners.
Execute your strategies using a structured project approach, including milestones, deliverables, and key performance indicators (KPIs).
Increase conversions, generate more sales, and optimize budget spending.
Gain the knowledge to hire and effectively communicate with digital and social media executives.
Measure and evaluate results:
Monitor and optimize the impact of your digital performance and effectiveness.
Create reports on your digital and social media results, activities, and KPIs.
Offer and sell services:
Start offering digital and social media services as a freelance professional to clients.
Incorporate digital and social media services into your business model and revenue streams for your company.
Our courses aim to equip you with the skills and knowledge necessary to thrive in the digital landscape, allowing you to strategically plan, successfully implement, measure outcomes, and offer valuable services in the realm of digital and social media.
Which are the positions I would be able to work for?
After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:
- Digital Marketing Manager or Freelancer
- E-Commerce Manager or Freelancer
- Content Marketing Manager or Freelancer
- Social Media Marketing Manager or Freelancer
- Search Engine Optimization (SEO) Manager or Freelancer
- Google Advertising Manager or Freelancer
- Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Freelancer (Performance)
- Premium Display Advertising Manager or Freelancer (Planner or Buyer)
- Affiliate Advertising Manager or Freelancer (Planner or Buyer)
- Email & Mobile Marketing Manager or Freelancer
- Growth Marketing (Hacking) Manager or Freelancer
- Digital Marketing Analytics Manager or Freelancer
Can Knowcrunch help me to find a job?
Our course is designed in a way that enables you to promptly put into practice what you have learned. Our graduates undergo comprehensive training, equipping them to competently handle junior or senior positions. We boast a 95% employment rate for our graduates in the job market. Simultaneously, we consistently post job openings for our graduates through our active online alumni group on Facebook, where everyone participates. We remain continuously available to support our students, providing personalized attention to each individual, particularly after graduation, in order to assist them in thriving.
Does this course prepare me to take additional international accreditations?
This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:
• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)
• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)
• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)
Enroll for 8 months now
Special €1450
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- For unemployed
- For groups (2+ people)