Marketing & digital marketing fundamentals
4h
Course overview
Lecture
Tuesday 12 September 2023 
17:00 (1h)
Digital marketing tactics overview
Lecture
Tuesday 12 September 2023 18:00 (2h)
Audience personas, customer journey & funnel
Lecture
Tuesday 12 September 2023 20:00 (1h)
Working with website developers
2h
Website design & development preparation
Lecture
Thursday 14 September 2023 09:00 (1h)
Website landing pages conversion rate optimization
Lecture
Thursday 14 September 2023 10:00 (1h)
Digital marketing legal issues
2h
How to protect your copyright and respect copyright of others
Lecture
Tuesday 19 September 2023 17:00 (1h)
How to prepare data, cookies privacy and terms, conditions for your websites
Lecture
Tuesday 19 September 2023 18:00 (1h)
Digital marketing URLs & UTMs
1h
UTMs strategy for links
Platform demonstration
Thursday 21 September 2023 09:00 (1h)
Ideas & keywords research
2h
How to find ideas for your content strategy using tools
Platform demonstration
Thursday 21 September 2023 10:00 (1h)
Content production - podcasts
Lecture
Thursday 21 September 2023 11:00 (1h)
Social media platforms
10h 30m
Facebook page & community building
Platform demonstration
Thursday 28 September 2023 17:00 (4h)
TikTok account & community building
Platform demonstration
Tuesday 03 October 2023 17:30 (30m)
YouTube channel & community building
Platform demonstration
Tuesday 03 October 2023 18:00 (30m)
Google Business Profile & community building
Platform demonstration
Tuesday 03 October 2023 18:30 (30m)
Pinterest account & community building
Platform demonstration
Tuesday 03 October 2023 19:00 (30m)
X (Twitter) account & community building
Platform demonstration
Tuesday 03 October 2023 19:00 (30m)
Instagram account & community building
Platform demonstration
Thursday 05 October 2023 09:00 (3h)
LinkedIn page & community building
Platform demonstration
Thursday 05 October 2023 12:00 (1h)
Content marketing strategy & calendar
4h
The content marketing strategy
Lecture
Monday 09 October 2023 17:00 (1h)
Content production
Lecture
Monday 09 October 2023 18:00 (1h)
Content distribution
Lecture
Monday 09 October 2023 19:00 (1h)
Content promotion
Lecture
Monday 09 October 2023 20:00 (1h)
Search engine & AI optimization strategy - content & technical
2h
The search engine optimization strategy
Lecture
Thursday 12 October 2023 09:00 (1h)
Onsite/page content optimization
Lecture
Thursday 12 October 2023 10:00 (1h)
Search engine & AI optimization strategy - backlinks
1h
The backlinks
Lecture
Thursday 12 October 2023 11:00 (1h)
Social media marketing strategy & calendar
4h
The social media marketing strategy
Lecture
Tuesday 17 October 2023 17:00 (1h)
Social media accounts & followers
Lecture
Tuesday 17 October 2023 18:00 (1h)
Social media posting
Lecture
Tuesday 17 October 2023 19:00 (2h)
Social media marketing strategy - workshop
4h
Prepare different social media posts for a brand
Team exercise
Thursday 19 October 2023 09:00 (2h)
Present the social media posts
Teams presentations
Thursday 19 October 2023 11:00 (2h)
Advertising platforms & campaigns
11h 30m
Advertising campaigns fundamentals
Lecture
Tuesday 24 October 2023 17:00 (4h)
Premium display advertising campaigns
Lecture
Thursday 26 October 2023 09:00 (1h)
Meta business manager
Platform demonstration
Thursday 26 October 2023 10:00 (1h)
Meta awareness advertising campaigns
Platform demonstration
Tuesday 31 October 2023 17:00 (4h)
LinkedIn advertising campaigns
Platform demonstration
Thursday 02 November 2023 09:00 (30m)
X (Twitter) advertising campaigns
Platform demonstration
Thursday 02 November 2023 09:30 (30m)
TikTok advertising campaigns
Platform demonstration
Thursday 02 November 2023 10:00 (30m)
Advertising strategy
2h
The advertising strategy & media plan
Lecture
Thursday 02 November 2023 10:30 (2h)
Email & mobile marketing strategy
1h
E-mail marketing strategy
Lecture
Tuesday 07 November 2023 17:00 (1h)
Influencer marketing strategy
2h
The influencer marketing strategy
Lecture
Tuesday 07 November 2023 18:00 (2h)
Reporting digital marketing - essential metrics
2h
Digital marketing important metrics
Lecture
Thursday 09 November 2023 09:00 (1h)
Digital marketing reporting
Lecture
Thursday 09 November 2023 10:00 (1h)
Digital marketing strategy & budget
4h
The digital marketing strategy
Lecture
Tuesday 14 November 2023 17:00 (1h)
Digital marketing strategy research
Lecture
Tuesday 14 November 2023 18:00 (1h)
Digital marketing strategy tactics
Lecture
Tuesday 14 November 2023 19:00 (1h)
Digital marketing strategy budget & timeline
Lecture
Tuesday 14 November 2023 20:00 (1h)
Digital marketing strategy workshop
4h
Work on a complete digital and social media marketing strategy
Team exercise
Thursday 16 November 2023 09:00 (4h)
Course summary & epilogue
4h
Present your complete digital and social media marketing strategy
Teams presentations
Thursday 23 November 2023 09:00 (1h)
Course summary & epilogue
Lecture
Thursday 23 November 2023 10:00 (3h)
Ήταν μια εμπειρία που συνιστώ ανεπιφύλακτα σε επαγγελματίες ή για όσους αναζητούν καριέρα στο ψηφιακό μάρκετινγκ. Πρόκειται για ένα ολοκληρωμένο πρόγραμμα με πλήθος πρακτικών γνώσεων και επαγγελματική προσέγγιση, που μόνο να εμπνεύσει και να βελτιώσει τον χώρο της ψηφιακής επικοινωνίας. Οι εκπαιδευτές είναι άρτιοι επαγγελματίες που μοιράζονται τις γνώσεις κα την εμπειρία τους με εύκολο και κατανοητό τρόπο, δίνοντας μια ρεαλιστική προσέγγιση στον περίπλοκο και απαιτητικό κόσμο του ψηφιακού μάρκετινγκ, και αποτελούν αναπόσπαστο μέρος αυτής της πολύ θετικής εμπειρίας.
OTE Academy Training Center
Pelika & Spartis, Marousi, 151 22, Athens, Greece
A special place with easy access, free parking, modern facilities and many green outdoor spaces in Marousi, Athens.
Training takes place in different halls. Please check the lessons for specific information about the hall of each class.
The event is completed
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G-app Registration
This event is only for students who have a special coupon by the Germanos G-app.