Introduction to Marketing, Zoom

About our free marketing course 

Monday 26 May, 18:00 - 20:30

This introductory crash training course is designed for people looking to master the fundamentals and applications of the marketing mix—product, price, place, and promotion— especially in a modern digital context. Whether you are a freelancer, a marketing professional, a designer, or a business strategist, this course will equip you with the knowledge and mindset needed to effectively apply the marketing mix in your work. 

Live streamed training 

Our education program is live streamed in a virtual class (ZOOM).

Award-winning education

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, Content Marketing Awards, Marketing Achievement Awards, Social Media Marketing Awards, and Martech Awards. See all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this marketing training 

Upon completion of this program, you will be empowered to immediately:

• style="display:contents"> style="display:contents"> style="display:contents">Understand the 4Ps framework style="display:contents"> – Gain in-depth knowledge of Product, Price, Place, and Promotion and how they interact to shape marketing strategy.
• style="display:contents"> style="display:contents"> style="display:contents">Apply the marketing mix strategically style="display:contents"> – Learn to tailor the mix to different products, markets, and customer segments for maximum effectiveness.
• style="display:contents"> style="display:contents"> style="display:contents">Analyze competitive positioning style="display:contents"> – Evaluate how the marketing mix influences brand perception and positioning in the marketplace.
• style="display:contents"> style="display:contents"> style="display:contents">Leverage AI tools for market research style="display:contents"> – Use data-driven insights to inform and optimize each component of the marketing mix.

Benefits of obtaining our marketing course 

Kickstart your Marketing Strategy 

By participating in this course, you will learn how to apply the marketing mix—product, price, place, and promotion—in real-world scenarios using cutting-edge AI tools that streamline research, enhance creativity, and improve efficiency. 

Connect with the instructor during your training

Throughout your education, you have access to the instructor, who is available to answer any questions you may have and provide guidance as needed. 

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market.