Petros Lytrivis

Over the past nine years, Petros has led the development of BMG OMD Group’s Digital & Programmatic Buying Services department in Greece, achieving significant business results for top-tier FMCG, Automotive, and Luxury brands. Currently, he has the honor of leading the brand-new agency, Hearts & Science in Greece, part of the Omnicom Group, with a special focus on data analytics and AI.

His academic background includes a bachelor’s degree in Business Administration from the University of West Attica and an MSc in Strategic Entrepreneurship from the University of Southampton. Additionally, he has completed his second Master’s degree in Advertising Strategy & Planning at Falmouth University in the UK. Finally, he recently embarked on the MBA Online Program at Alba Graduate Business School. 

Outside of work, he is a proud father of a lovely seven-year-old daughter, and he enjoys running, cross-training, and taking long walks with his dog.