Masterclass in Content Production

Self-paced online course – learn anytime, anywhere

44 students also took this course
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8.4 hours of video

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6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate


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44 students also took this course

About our content production course

Syllabus

An advanced program designed to provide a comprehensive and detailed education on the various strategies, tools, and practices involved in the production of digital and social media content across a range of formats. These formats include, but are not limited to, articles, audio podcasts, graphics and infographics, and videos. The program is structured in a step-by-step manner, with lectures, tutorials, and hands-on exercises all being utilized to ensure that participants receive a well-rounded education. Take advantage of this opportunity to expand your knowledge and skills in this area.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this content production training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this content production education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this content production course

Course overview & welcome

0h 32m

Course welcome & overview

Lecture
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Course overview - Your account access

Lecture
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Course overview - Your videos & files access

Lecture
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Course overview - Your engagement with Knowcrunch

Lecture
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Content production - ideas & keywords research

1h 32m

How to do content & keyword research

Lecture
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Content & keywords research - Keyword search intent

Platform demonstration
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Content & keywords research - Content research = marketing

Lecture
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Content & keywords research - How can we discover content ideas

Lecture
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Content & keywords research - Finding ideas with A.I. tools

Platform demonstration
times-icons04m 14s

Content & keywords research - Finding ideas with tools

Platform demonstration
times-icons10m 23s

Content & keywords research - How we choose our subject

Lecture
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Content & keywords research - Basic metrics

Lecture
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Content & keywords research - Selection criteria

Lecture
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Content & keywords research - UberSuggest.com

Platform demonstration
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Content & keywords research - AnswerThePublic.com

Platform demonstration
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Content & keywords research - Buzzsumo.com

Platform demonstration
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Content & keywords research - Semrush.com

Platform demonstration
times-icons05m 54s

Content & keywords research - Ahrefs.com

Platform demonstration
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Content & keywords research - Moz.com

Platform demonstration
times-icons03m 35s

Content & keywords research - KeywordTool.io

Platform demonstration
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Content & keywords research - Keywordsheeter.com

Platform demonstration
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Content & keywords research - Answersocrates.com

Lecture
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Content & keywords research - Summary

Lecture
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Content production - articles

0h 28m

Optimized articles - Articles

Lecture
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Optimized articles - Focus/primary keyword

Lecture
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Optimized articles - Supportive/secondary keywords

Lecture
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Optimized articles - Sections

Lecture
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Optimized articles - Headings

Lecture
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Optimized articles - Headings structure

Lecture
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Optimized articles - Headings & CMS

Lecture
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Optimized articles - Prologue

Lecture
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Optimized articles - Main body

Lecture
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Optimized articles - Epilogue

Lecture
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Optimized articles - Articles & A.I

Platform demonstration
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Optimized articles - Publishing in a blog

Lecture
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Optimized articles - Metrics

Lecture
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Optimized articles - Professional

Lecture
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Optimized articles - Summary

Lecture
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Content production - visual identity fundamentals

0h 43m

Visual identity fundamentals

Lecture
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Visual identity - Logo

Lecture
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Visual identity - Colors

Lecture
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Visual identity - Typography

Lecture
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Visual identity - Icons

Lecture
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Visual identity - Summary

Lecture
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Canva.com

2h 4m

How to create graphics & videos with Canva.com

Platform demonstration
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Canva.com - Templates

Platform demonstration
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Canva.com - Mockups

Platform demonstration
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Canva.com - Brand

Platform demonstration
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Canva.com - Content planner

Platform demonstration
times-icons02m 54s

Canva.com - Designing graphics from templates

Platform demonstration
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Canva.com - Designing graphics with elements

Platform demonstration
times-icons07m 33s

Canva.com - Designing graphics with uploads

Platform demonstration
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Canva.com - Designing graphics with text

Platform demonstration
times-icons08m 16s

Canva.com - Designing graphics with photos

Platform demonstration
times-icons07m 31s

Canva.com - Designing graphics with styles

Platform demonstration
times-icons03m 38s

Canva.com - Editing & resizing graphics

Platform demonstration
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Canva.com - Downloading & sharing graphics

Platform demonstration
times-icons04m 12s

Canva.com - Producing videos from templates

Platform demonstration
times-icons07m 44s

Canva.com - Producing videos with elements

Platform demonstration
times-icons02m 34s

Canva.com - Producing videos using video uploads

Platform demonstration
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Canva.com - Producing storytelling videos using text

Platform demonstration
times-icons07m 42s

Canva.com - Producing storytelling videos using photos

Platform demonstration
times-icons02m 40s

Canva.com - Producing storytelling videos using video footage

Platform demonstration
times-icons02m 41s

Canva.com - Producing videos with styles

Platform demonstration
times-icons04m 18s

Canva.com - Producing videos with audio

Platform demonstration
times-icons07m 11s

Canva.com - Producing videos with transitions

Platform demonstration
times-icons01m 56s

Canva.com - Producing videos with logos

Platform demonstration
times-icons02m 13s

Canva.com - Editing & resizing videos

Platform demonstration
times-icons03m 55s

Canva.com - Downloading & sharing videos

Platform demonstration
times-icons01m 53s

Canva.com - Our folders

Platform demonstration
times-icons02m 27s

Canva.com - Our templates

Platform demonstration
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Canva.com - Our team

Platform demonstration
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Canva.com - Using the mobile app

Platform demonstration
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Canva.com - Summary

Lecture
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Content production - podcasts

1h 35m

How to create & distribute podcasts

Lecture
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Podcasts - Examples, General Electrics

Lecture
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Podcasts - Examples, McAfee

Lecture
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Podcasts - Examples, Sephora

Lecture
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Podcasts - Examples. Zendium

Lecture
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Podcasts - Subject

Lecture
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Podcasts - Script

Lecture
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Podcasts - Recording

Lecture
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Podcasts - Audio editing

Lecture
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Podcasts - Upload & distribution

Lecture
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Podcasts - Your channel

Lecture
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Podcasts - Your audio podcast

Lecture
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Podcasts - Promotion

Lecture
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Podcasts - Monitoring

Lecture
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Podcasts - The specialist

Lecture
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Podcasts - Summary

Lecture
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Podcasts & AI

Lecture
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Podcasts & AI - Summary

Lecture
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The content production client service checklist

Lecture
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Content production - legal copyrights

1h 4m

Copyrights protection

Lecture
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Copyright - Explaining your rights

Lecture
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Copyright - Not a copyright

Lecture
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Copyright - Our legal rights

Lecture
times-icons11m 21s

Copyright - Creative commons

Lecture
times-icons03m 40s

Copyright - Check copies

Lecture
times-icons02m 59s

Copyright - Lawful use of content

Lecture
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Copyright - Legal use of others trademarks

Lecture
times-icons09m 14s

Copyright - How to use links

Lecture
times-icons03m 06s

Copyright - Summary

Lecture
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Course summary & epilogue

0h 19m

Course summary

Lecture
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Course summary - The benefits of being a Knowcruncher

Lecture
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Course summary - Your personal professional certificate

Lecture
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Course summary - Your engagement with Knowcrunch

Lecture
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Course summary - One last thing

Lecture
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Professional instructors for this content production course

Answers about this content production course

Before the course

Is there a specific enrollment deadline for this e-learning course?

There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through pre recorded videos, on-demand, allowing you to access the content at your own pace. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our video e-learning courses we DO NOT offer refunds. Cancellations received after your registration in any course are NOT eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in monthly installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

During the training

Do I need a laptop to attend? Do I need specific software or apps installed?

To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.

It is possible that certain software or apps or tools may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I interact with instructors?

YES. We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and interact wity your instructors. You can engage in discussions, ask questions, and receive updates on the course material.

Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media channels for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

 

Certification

Do your e-learning courses have exams?

Only our video-on-demand E-learning Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage. On the other hand, students who do not pass the exams our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing will still receive a certificate of completion. In the event of exam failure in our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing, we offer the opportunity to retake the exams 45 days later.

It is important to note that all other independent e-learning programs, whether they are free or paid, do not involve exams. Upon completing at least 80% of the video content in those programs, participants will receive a certificate of completion.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.