Masterclass in Facebook Platform & Ad Manager

Video-on-demand e-learning course

583 students also took this course
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30 hours of video

Days-Week-icon

6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate

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583 students also took this course

About our Facebook platform course

Syllabus

Our Facebook (Meta) course is a advanced, thorough and comprehensive program that covers all aspects of the platform. This includes in-depth lectures, tutorials, and hands-on practice on Facebook business manager, pages, profiles, groups, events, creator studio, business suite, commerce manager, location manager, brand collabs manager, advertising manager (tags, audiences, advertising campaigns, ad creatives), and insights. 

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:

1. Best Digital & Social Media Marketing Education
2. Best 
Digital Marketing E-learning Course
3. Best 
Digital Marketing Course Multi-Channel Content Strategy
4. Best 
Digital Marketing Course Multichannel Social Media
5. Best 
Digital Marketing Course Inbound Funnel Performance
6. Best 
Digital Marketing Course Product-Market-Fit
7. Best 
Course for Growth Marketing Performance in Info Products
8. Best 
Course for Growth Marketing Performance in B2B Services
9. Best Online Digital Marketing Education
10. Best Lifelong Learning & Employability - Reskilling/Upskilling

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Facebook platform training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Facebook platform education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Syllabus Manager

Tolis Aivalis

Topics for this Facebook platform course

Course introduction & welcome

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - You & Knowcrunch

Lecture
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Facebook (Meta) platform

Facebook

Lecture
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Facebook - Feed

Tutorial
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Facebook - Other feeds

Tutorial
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Facebook - Interactions

Tutorial
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Facebook - Friends & profiles

Tutorial
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Facebook - Messenger

Tutorial
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Facebook - Video rooms

Tutorial
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Facebook - Videos

Tutorial
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Facebook - Marketplace

Tutorial
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Facebook - Groups

Tutorial
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Facebook - Pages

Tutorial
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Facebook - Events

Tutorial
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Facebook - Games

Tutorial
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Facebook - Summary

Lecture
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Facebook profile

Facebook profile

Lecture
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Facebook profile - Accounts center

Tutorial
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Facebook profile - Meta verified

Tutorial
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Facebook profile - Settings

Tutorial
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Facebook profile - Privacy

Tutorial
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Facebook profile - Professional profile

Tutorial
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Facebook profile - Image & cover

Tutorial
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Facebook profile - About & details

Tutorial
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Facebook profile - About & details

Tutorial
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Facebook profile - Photos, videos, more

Tutorial
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Facebook profile - Posts

Tutorial
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Facebook profile - Stories

Tutorial
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Facebook profile - Reels

Tutorial
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Facebook profile - Live video

Tutorial
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Facebook profile - Professional dashboard & analytics

Tutorial
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Facebook profile - Advertisements

Tutorial
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Facebook profile - Summary

Lecture
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Facebook events and groups

Facebook Events - Create

Tutorial
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Facebook Events - Management

Tutorial
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Facebook Groups - Create

Tutorial
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Facebook Groups - Management

Tutorial
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Facebook Groups - Posting

Tutorial
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Facebook Groups - Insights

Tutorial
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Facebook pages

The Facebook Pages

Lecture
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Facebook Page - Create

Tutorial
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Facebook Pages - Page view & browsing

Tutorial
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Facebook Pages - General settings

Tutorial
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Facebook Pages - Privacy settings

Tutorial
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Facebook Pages - Page information

Tutorial
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Facebook Pages - Tagging settings

Tutorial
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Facebook Pages - Public posts settings

Tutorial
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Facebook Pages - Blocking, stories & reaction settings

Tutorial
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Facebook Pages - Access & management history

Tutorial
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Facebook Pages - Page quality & badges

Tutorial
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Facebook Pages - Notifications settings

Tutorial
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Facebook Pages - Linked accounts

Tutorial
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Facebook Pages - Edit info

Tutorial
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Facebook Pages - Edit action button

Tutorial
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Facebook Pages - Home & overview

Tutorial
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Facebook Pages - Professional dashboard insights

Tutorial
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Facebook Pages - Create posts

Tutorial
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Facebook Pages - Create stories

Tutorial
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Facebook Pages - Ad center

Tutorial
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Facebook Pages - Events

Tutorial
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Facebook Pages - Moderation assist

Tutorial
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Facebook Pages - Summary

Lecture
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Facebook (Meta) business manager

Facebook Business Manager

Lecture
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Facebook Business Manager - Why agencies need it

Lecture
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Facebook Business Manager - Why brands need it

Lecture
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Facebook Business Manager - When freelancers need it

Lecture
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Facebook Business Manager - Create

Tutorial
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Facebook Business Manager - Access

Tutorial
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Facebook Business Manager - Info

Tutorial
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Facebook Business Manager - Users

Tutorial
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Facebook Business Manager - Partners

Tutorial
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Facebook Business Manager - Pages

Tutorial
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Facebook Business Manager - Ad accounts

Tutorial
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Facebook Business Manager - Instagram

Tutorial
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Facebook Business Manager - Commerce

Tutorial
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Facebook Business Manager - Pixels/Tags

Tutorial
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Facebook Business Manager - Catalogues

Tutorial
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Facebook Business Manager - Brand safety

Tutorial
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Facebook Business Manager - Payments

Tutorial
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Facebook Business Manager - Agency checklist

Tutorial
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Facebook Business Manager - Brand checklist

Tutorial
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Facebook Business Manager - Problems & solutions

Tutorial
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Facebook Business Manager - Summary

Tutorial
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Facebook (Meta) store locations manager

Facebook Store Locations - What it is

Lecture
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Facebook Store Locations - Who needs it

Lecture
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Facebook Store Locations - Create locations

Tutorial
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Facebook Store Locations - Manage stores

Tutorial
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Facebook Store Locations - Manage store issues

Tutorial
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Facebook Store Locations - Manage store sets

Tutorial
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Facebook Store Locations - Manage dynamic addresses

Tutorial
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Facebook (Meta) commerce manager

Facebook E-commerce

Lecture
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Facebook E-commerce - What it is

Lecture
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Facebook E-commerce - Activate a shop

Tutorial
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Facebook E-commerce - Shop with checkout on website

Tutorial
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Facebook E-commerce - Shop with checkout on Facebook & Instagram

Tutorial
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Facebook E-commerce - Shop with checkout on Messenger

Tutorial
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Facebook E-commerce - Shop with checkout on Shopify

Tutorial
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Facebook E-commerce - Add products to shop manually

Tutorial
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Facebook E-commerce - Add products to shop from data sources

Tutorial
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Facebook E-commerce - Add products to shop from pixel/tag

Tutorial
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Facebook E-commerce - Shop catalogue

Tutorial
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Facebook E-commerce - Shop layouts

Tutorial
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Facebook E-commerce - Shop ads

Tutorial
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Facebook E-commerce - Shop insights

Tutorial
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Facebook E-commerce - Summary

Tutorial
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Facebook (Meta) brand collabs manager

Facebook Collabs Manager

Lecture
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Facebook Collabs Manager - Access as Creator or Advertiser

Tutorial
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Facebook Collabs Manager - Searching creators

Tutorial
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Facebook Collabs Manager - Creators lists

Tutorial
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Facebook Collabs Manager - Projects

Tutorial
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Facebook Collabs Manager - Insights

Tutorial
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Facebook Collabs Manager - Inbox

Tutorial
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Facebook (Meta) business suite

Meta Business Suite

Lecture
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Meta Business Suite - Home

Tutorial
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Meta Business Suite - Notifications

Tutorial
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Meta Business Suite - Inbox

Tutorial
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Meta Business Suite - Automated responses

Tutorial
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Meta Business Suite - Posts & stories dashboard

Tutorial
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Meta Business Suite - Text posts

Tutorial
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Meta Business Suite - Image posts

Tutorial
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Meta Business Suite - Link posts

Tutorial
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Meta Business Suite - Albums & carousels

Tutorial
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Meta Business Suite - Video posts

Tutorial
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Meta Business Suite - Reels

Tutorial
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Meta Business Suite - Scheduling & drafts

Tutorial
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Meta Business Suite - Stories

Tutorial
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Meta Business Suite - Planner

Tutorial
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Meta Business Suite - Insights

Tutorial
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Meta Business Suite - Business feed

Tutorial
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Meta Business Suite - Create lead forms

Tutorial
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Meta Business Suite - Manage collected leads

Tutorial
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Meta Business Suite - Apps

Tutorial
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Meta Business Suite - Ads

Tutorial
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Meta Business Suite - Settings

Tutorial
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Meta Business Suite - Help & support

Tutorial
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Meta Business Suite - Summary

Tutorial
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Facebook & Instagram advertising manager

How to use Facebook & Instagram ads & ad manager

Lecture
times-icons02m 46s

Facebook ad account & ad manager

Lecture
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Facebook ad manager vs Facebook business manager

Lecture
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Facebook ad manager - Access

Tutorial
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Facebook ad manager - Overview

Tutorial
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Facebook ad manager - Campaigns fundamentals

Tutorial
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Facebook ad manager - Settings

Tutorial
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Facebook ad manager - Users & roles

Tutorial
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Facebook ad manager - Running ads for others

Tutorial
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Facebook ad manager - Brand safety

Tutorial
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Facebook ad manager - Media library

Tutorial
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How to create a Facebook ads tag/pixel

Tutorial
times-icons06m 13s

Facebook tag - Install tag on your website

Tutorial
times-icons08m 46s

Facebook tag - Create & install tag events

Tutorial
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Facebook & Instagram advertising manager - audiences

How to manage Facebook & Instagram ads audiences

Lecture
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Facebook custom audiences - From website visitors

Tutorial
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Facebook custom audiences - From website visitors of specific webpages

Tutorial
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Facebook custom audiences - From website visitors with specific time spent

Tutorial
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Facebook custom audiences - From website visitors with specific tag event

Tutorial
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Facebook custom audiences - From customer lists

Tutorial
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Facebook custom audiences - From Videos

Tutorial
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Facebook custom audiences - From Instagram

Tutorial
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Facebook custom audiences - From Facebook Page

Tutorial
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Facebook custom audiences - From Facebook Page Events

Tutorial
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Facebook lookalike audiences

Tutorial
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Facebook saved audiences

Tutorial
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Facebook audience insights

Tutorial
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Facebook audiences - Summary

Tutorial
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Facebook & Instagram advertising manager - creative hub

The Facebook ad creatives & Creative Hub

Lecture
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Facebook ads - placements

Lecture
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Facebook ads - Creative Hub overview

Tutorial
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Facebook ads - Create mockup in Creative Hub

Tutorial
times-icons08m 54s

Facebook ads - Edit mockup in Creative Hub

Tutorial
times-icons05m 35s

Facebook ads - Creative Hub summary

Tutorial
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Facebook ads - Instant mobile experience

Tutorial
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Facebook ads - What is prohibited (policies)

Tutorial
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Facebook ads - What could be limited (policies)

Tutorial
times-icons04m 52s

Facebook ads - Ad account quality center

Tutorial
times-icons05m 34s

Facebook & Instagram advertising campaigns - awareness

How to run awareness campaigns on Facebook & Instagram

Lecture
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Facebook awareness campaigns - Create

Tutorial
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Facebook awareness campaigns - Campaign settings

Tutorial
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Facebook awareness campaigns - Ad set settings

Tutorial
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Facebook awareness campaigns - Optimization & delivery

Tutorial
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Facebook awareness campaigns - Cost & bid controls

Tutorial
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Facebook awareness campaigns - Budget & schedule

Tutorial
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Facebook awareness campaigns - Audience

Tutorial
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Facebook awareness campaigns - Placements

Tutorial
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Facebook awareness campaigns - Estimated results

Tutorial
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Facebook awareness campaigns - Calculating reach, impressions & C.P.M

Tutorial
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Facebook awareness campaigns - Ad creatives

Tutorial
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Facebook awareness campaigns - Branded content

Tutorial
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Facebook awareness campaigns - Creatives: single image

Tutorial
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Facebook awareness campaigns - Creatives: video

Tutorial
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Facebook awareness campaigns - Creatives: carousel

Tutorial
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Facebook awareness campaigns - Creatives: collection/instant experience

Tutorial
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Facebook awareness campaigns - Creatives: existing post & Creative Hub

Tutorial
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Facebook awareness campaigns - Creatives: dynamic

Tutorial
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Facebook awareness campaigns - Store locations

Tutorial
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Facebook awareness campaigns - Summary

Tutorial
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Facebook & Instagram advertising campaigns - traffic

How to run traffic campaigns on Facebook & Instagram

Lecture
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Facebook traffic campaigns - Create

Tutorial
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Facebook traffic campaigns - Campaign settings

Tutorial
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Facebook traffic campaigns - Ad set settings

Tutorial
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Facebook traffic campaigns - Optimization & delivery

Tutorial
times-icons04m 53s

Facebook traffic campaigns - Cost & bid controls

Tutorial
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Facebook traffic campaigns - Budget & schedule

Tutorial
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Facebook traffic campaigns - Audience

Tutorial
times-icons02m 35s

Facebook traffic campaigns - Placements

Tutorial
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Facebook traffic campaigns - Estimated results

Tutorial
times-icons05m 27s

Facebook traffic campaigns - Calculating clicks & C.P.C.

Tutorial
times-icons02m 36s

Facebook traffic campaigns - Ad creatives

Tutorial
times-icons11m 37s

Facebook traffic campaigns - Facebook app settings

Tutorial
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Facebook traffic campaigns - Facebook app creatives

Tutorial
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Facebook traffic campaigns - Facebook calls settings

Tutorial
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Facebook traffic campaigns - Facebook calls creatives

Tutorial
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Facebook traffic campaigns - Summary

Lecture
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Facebook & Instagram advertising campaigns - engagement

How to run Facebook & Instagram post enagagement campaigns

Lecture
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Facebook engagement campaigns - Create

Tutorial
times-icons02m 54s

Facebook engagement campaigns - Campaign settings

Tutorial
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Facebook engagement campaigns - Ad set settings

Tutorial
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Facebook engagement campaigns - On your ad: video views settings

Tutorial
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Facebook engagement campaigns - On your ad: video views creatives

Lecture
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Facebook engagement campaigns - On your ad: post engagement settings

Tutorial
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Facebook engagement campaigns - On your ad: post engagement creatives

Tutorial
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Facebook engagement campaigns - On your ad: event responses settings

Tutorial
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Facebook engagement campaigns - On your ad: event responses creatives

Tutorial
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Facebook engagement campaigns - Messaging apps: click to message settings

Lecture
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Facebook engagement campaigns - Messaging apps: click to message creatives

Tutorial
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Facebook engagement campaigns - Messaging apps: sponsored message settings

Tutorial
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Facebook engagement campaigns - Messaging apps: sponsored message creatives

Tutorial
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Facebook engagement campaigns - Website settings

Tutorial
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Facebook engagement campaigns - Website creatives

Tutorial
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Facebook engagement campaigns - Facebook Page settings

Tutorial
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Facebook engagement campaigns - Facebook Page creatives

Tutorial
times-icons02m 54s

Facebook engagement campaigns - Summary

Lecture
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Facebook & Instagram advertising campaigns - leads

How to run leads generation campaigns on Facebook & Instagram

Lecture
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Facebook leads campaigns - Create

Tutorial
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Facebook leads campaigns - Campaign settings

Tutorial
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Facebook leads campaigns - Ad set settings

Tutorial
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Facebook leads campaigns - Optimization, delivery & bid

Tutorial
times-icons02m 48s

Facebook leads campaigns - Budget, schedule, audience, placements, results

Tutorial
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Facebook leads campaigns - Ad (leads) creatives

Tutorial
times-icons13m 44s

Facebook leads campaigns - Legal issues

Lecture
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Facebook leads campaigns - Website settings

Tutorial
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Facebook leads campaigns - Website creatives

Tutorial
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Facebook leads campaigns - Messenger settings

Tutorial
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Facebook leads campaigns - Messenger creatives

Tutorial
times-icons04m 34s

Facebook leads campaigns - Tailored lead campaigns

Tutorial
times-icons04m 28s

Facebook leads campaigns - Collecting your leads

Tutorial
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Facebook leads campaigns - Summary

Lecture
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Facebook & Instagram advertising campaigns - sales

How to run sales campaigns on Facebook & Instagram

Lecture
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Facebook sales campaigns - Create

Tutorial
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Facebook sales campaigns - Campaign settings

Tutorial
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Facebook sales campaigns - Ad set settings

Tutorial
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Facebook sales campaigns - Optimization & delivery

Tutorial
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Facebook sales campaigns - Creatives

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: ad set settings

Lecture
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Facebook sales campaigns - Campaign settings catalogue enabled: audiences

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: optimization & delivery

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: creatives

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: settings

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: reporting

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: creatives

Tutorial
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Facebook sales campaigns - Summary

Tutorial
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Facebook & Instagram advertising campaigns - mobile installations

How to run mobile app campaigns on Facebook & Instagram

Lecture
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Facebook mobile app campaigns - Create

Tutorial
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Facebook mobile app campaigns - Campaign settings

Tutorial
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Facebook mobile app campaigns - Ad set settings

Tutorial
times-icons02m 15s

Facebook mobile app campaigns - Optimization & delivery

Tutorial
times-icons03m 39s

Facebook mobile app campaigns - Placements

Tutorial
times-icons03m 55s

Facebook mobile app campaigns - Creatives

Tutorial
times-icons04m 52s

Facebook mobile app campaigns - Advantage+

Tutorial
times-icons04m 42s

Facebook mobile app campaigns - Summary

Lecture
times-icons02m 54s

Facebook & Instagram advertising campaigns - remarketing

How to run remarketing campaigns on Facebook & Instagram

Lecture
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Facebook remarketing campaigns - The strategy

Lecture
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Facebook remarketing campaigns - Create remarketing campaigns

Tutorial
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Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Tutorial
times-icons03m 54s

Facebook & Instagram advertising campaigns - reach & frequency

The reach & frequency Facebook & Instagram campaigns

Tutorial
times-icons02m 59s

Facebook reach & frequency campaigns - Ad set settings

Tutorial
times-icons04m 18s

Facebook reach & frequency campaigns - Estimates & reserve

Tutorial
times-icons05m 30s

Facebook reach & frequency campaigns - Ad creatives

Tutorial
times-icons03m 55s

Facebook & Instagram advertising campaigns - account optimization (CRO)

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture
times-icons01m 28s

Facebook campaigns management - Editing ad campaigns

Tutorial
times-icons05m 35s

Facebook campaigns management - Adding new ad sets

Tutorial
times-icons11m 37s

Facebook campaigns management - Editing & optimizing ad sets

Tutorial
times-icons12m 44s

Facebook campaigns management - Adding ad creatives

Tutorial
times-icons07m 56s

Facebook campaigns management - Editing & optimizing ad creatives

Tutorial
times-icons04m 26s

Facebook campaigns management - Dashboard insights

Tutorial
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Facebook campaigns management - Creatives reporting

Tutorial
times-icons06m 14s

Facebook campaigns management - Experiments - A/B testing

Tutorial
times-icons11m 13s

Facebook campaigns management - Experiments - Survey

Tutorial
times-icons05m 43s

Facebook campaigns management - Budget optimization

Tutorial
times-icons14m 33s

Facebook campaigns management - Automated rules

Tutorial
times-icons08m 58s

Facebook campaigns management - Ads reporting

Tutorial
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Facebook campaigns management - Summary

Tutorial
times-icons02m 28s

Facebook & Instagram advertising campaigns - performance optimization (CRO)

Facebook campaigns performance checklist

Lecture
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Facebook performance - Optimizing dashboard columns

Tutorial
times-icons03m 54s

Facebook performance - Checking tag events

Tutorial
times-icons04m 32s

Facebook performance - Checking ad objectives

Tutorial
times-icons05m 19s

Facebook performance - Optimizing placements

Tutorial
times-icons05m 30s

Facebook performance - Optimizing bid & budget

Tutorial
times-icons04m 24s

Advertising strategy services

Advertising strategy & campaigns services

Lecture
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Course summary & epilogue

Course summary

Lecture
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Course summary & epilogue - Benefits

Lecture
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Course summary & epilogue - Certification

Lecture
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