Professional Certificate
Self-paced video training
16 hours

Masterclass in Instagram Platform & Ad Manager

Video-on-demand e-learning course

Professional Certificate Self-paced video training 16 hours

About this Instagram course

Syllabus

This is an advanced training, which offers everything about the Instagram (Meta) platform in one course.

A thorough course with step-by-step lectures, tutorials and hands-on practice on Instagram profiles, feed, business manager, creator studio, business suite, commerce manager, location manager, brand collabs manager, advertising manager (tags, audiences, advertising campaigns, ad creatives) and insights.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Outcomes of this Instagram training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated Instagram tools.
  • Create cohesive, persuasive content for Instagram posts or ad creatives.
  • Run ad campaigns on Instagram platform.
  • Evaluate all different Instagram insights and metrics.
  • Sell services to your customers, set up and manage their Instagram accounts.

Benefits of this Instagram education

Start a career as an Instagram Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 16 hours of video

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this Instagram platform course

Course Introduction

Course welcome & overview

Presentation
02m 46s

Course introduction - your account

Lecture
07m 28s

Course introduction - interacting with us

Lecture
04m 53s

About Instagram platform

What is Instagram

Lecture
04m 22s

Instagram - Newsfeed

Tutorial
02m 44s

Instagram - Search topics

Tutorial
01m 54s

Instagram - Search types

Tutorial
07m 49s

Instagram - QR code

Tutorial
02m 04s

Instagram - Posts

Tutorial
07m 31s

Instagram - Stories

Tutorial
04m 18s

Instagram - Shopping

Tutorial
05m 14s

Instagram - Add your products in shopping

Tutorial
02m 09s

Instagram profile & business profile

Instagram profile

Tutorial
01m 55s

Instagram profile - Bio & links

Tutorial
03m 12s

Instagram profile - Highlights

Tutorial
03m 57s

Instagram profile - Activity

Tutorial
02m 13s

Instagram profile - Inbox

Tutorial
02m 26s

Instagram profile - Settings

Tutorial
02m 11s

Instagram business profile

Tutorial
03m 30s

Instagram business profile - Switch to business

Tutorial
04m 31s

Instagram business profile - Edit

Tutorial
02m 20s

Instagram business profile - Settings

Tutorial
04m 40s

Instagram business profile - Roles

Tutorial
01m 03s

Instagram business profile - Add more accounts

Tutorial
01m 05s

Instagram business profile - Accounts center

Tutorial
02m 03s

Instagram posts & stories

Instagram posts & stories

Lecture
02m 41s

Instagram posts - Create post from mobile app

Tutorial
06m 29s

Instagram posts - Posts advanced settings

Tutorial
03m 29s

Instagram posts - Create branded posts with sponsors

Tutorial
03m 36s

Instagram posts - Create branded posts as an influencer

Tutorial
04m 59s

Instagram posts - How a sponsor sees branded posts

Tutorial
03m 01s

Instagram posts - Create posts with tagged products

Tutorial
03m 14s

Instagram posts - Create post with Facebook Creator Studio

Tutorial
04m 37s

Instagram posts - Create post with Facebook Business Suite

Tutorial
04m 18s

Instagram posts - Calendar on Facebook Creator Studio

Tutorial
03m 23s

Instagram posts - Create stories from mobile app

Tutorial
21m 57s

Instagram posts - Create stories with tagged sponsor from mobile app

Tutorial
02m 48s

Instagram posts - Create stories with tagged products from mobile app

Tutorial
02m 50s

Instagram posts - Create live

Tutorial
02m 47s

Instagram posts - Create videos

Tutorial
03m 52s

Instagram posts - Create Promotions

Tutorial
04m 34s

Instagram posts - Create promotions from our Page

Tutorial
05m 09s

Instagram insights

Instagram insights

Lecture
01m 18s

Instagram insights - Accounts reached

Tutorial
05m 26s

Instagram insights - Content interactions

Tutorial
01m 43s

Instagram insights - Total followers

Tutorial
03m 15s

Instagram insights - Posts & stories

Tutorial
01m 05s

Instagram insights - From Facebook Page

Tutorial
03m 58s

About Facebook & Instagram advertising manager

How to use Facebook & Instagram ads & ad manager

Lecture
02m 46s

Facebook ad account & ad manager

Lecture
02m 16s

Facebook ad manager vs Facebook business manager

Lecture
01m

Facebook ad manager - Access

Tutorial
02m 53s

Facebook ad manager - Overview

Tutorial
05m 20s

Facebook ad manager - Campaigns fundamentals

Tutorial
03m 01s

Facebook ad manager - Settings

Tutorial
08m 47s

Facebook ad manager - Users & roles

Tutorial
04m 52s

Facebook ad manager - Running ads for others

Tutorial
03m 52s

Facebook ad manager - Brand safety

Tutorial
09m 06s

Facebook ad manager - Media library

Tutorial
03m 39s

How to create a Facebook ads tag/pixel

Tutorial
06m 13s

Facebook tag - Install tag on your website

Tutorial
08m 46s

Facebook tag - Create & install tag events

Tutorial
08m 58s

Facebook & Instagram advertising manager - audiences

How to manage Facebook & Instagram ads audiences

Lecture
01m 40s

Facebook custom audiences - From website visitors

Tutorial
05m 31s

Facebook custom audiences - From website visitors of specific webpages

Tutorial
04m 28s

Facebook custom audiences - From website visitors with specific time spent

Tutorial
05m 11s

Facebook custom audiences - From website visitors with specific tag event

Tutorial
05m 36s

Facebook custom audiences - From customer lists

Tutorial
04m 31s

Facebook custom audiences - From Videos

Tutorial
05m 35s

Facebook custom audiences - From Instagram

Tutorial
03m 31s

Facebook custom audiences - From Facebook Page

Tutorial
02m 45s

Facebook custom audiences - From Facebook Page Events

Tutorial
04m 29s

Facebook lookalike audiences

Tutorial
05m 44s

Facebook saved audiences

Tutorial
11m 32s

Facebook audience insights

Tutorial
09m

Facebook audiences - Summary

Tutorial
04m 20s

Facebook & Instagram advertising manager - creative hub

The Facebook ad creatives & Creative Hub

Lecture
04m 49s

Facebook ads - placements

Lecture
05m 18s

Facebook ads - Creative Hub overview

Tutorial
03m 04s

Facebook ads - Create mockup in Creative Hub

Tutorial
08m 54s

Facebook ads - Edit mockup in Creative Hub

Tutorial
05m 35s

Facebook ads - Creative Hub summary

Tutorial
03m 52s

Facebook ads - Instant mobile experience

Tutorial
05m 41s

Facebook ads - What is prohibited (policies)

Tutorial
05m 12s

Facebook ads - What could be limited (policies)

Tutorial
04m 52s

Facebook ads - Ad account quality center

Tutorial
05m 34s

Facebook & Instagram awareness advertising campaigns

How to run awareness campaigns on Facebook & Instagram

Lecture
02m 36s

Facebook awareness campaigns - Create

Tutorial
02m 05s

Facebook awareness campaigns - Campaign settings

Tutorial
06m 13s

Facebook awareness campaigns - Ad set settings

Tutorial
02m 37s

Facebook awareness campaigns - Budget & schedule

Tutorial
04m 10s

Facebook awareness campaigns - Audience

Tutorial
05m 05s

Facebook awareness campaigns - Placements

Tutorial
07m 44s

Facebook awareness campaigns - Optimization & delivery

Tutorial
06m

Facebook awareness campaigns - Estimated results

Tutorial
06m 10s

Facebook awareness campaigns - Calculating C.P.M.

Tutorial
05m 49s

Facebook awareness campaigns - Ad creatives

Tutorial
11m

Facebook awareness campaigns - Dynamic ad creatives

Tutorial
06m 38s

Facebook awareness campaigns - Videos & slideshows

Tutorial
06m 16s

Facebook awareness campaigns - Summary

Tutorial
02m 44s

Facebook & Instagram reach advertising campaigns

How to run reach campaigns on Facebook & Instagram

Lecture
02m 22s

Facebook reach campaigns - Create & settings

Tutorial
01m 23s

Facebook reach campaigns - Optimization & delivery

Tutorial
07m 52s

Facebook & Instagram traffic advertising campaigns

How to run traffic campaigns on Facebook & Instagram

Lecture
02m 02s

Facebook traffic campaigns - Create & settings

Tutorial
53s

Facebook traffic campaigns - Traffic destinations

Tutorial
02m 18s

Facebook traffic campaigns - Create an offer

Tutorial
05m 15s

Facebook traffic campaigns - Optimization & delivery

Tutorial
08m 12s

Facebook traffic campaigns - Estimated results

Tutorial
05m 09s

Facebook traffic campaigns - Ad creatives

Tutorial
03m 15s

Facebook & Instagram engagement advertising campaigns

How to run Facebook & Instagram post enagagement campaigns

Lecture
01m 45s

Facebook post campaigns - Create & settings

Tutorial
01m 50s

Facebook post campaigns - Optimization & delivery

Tutorial
03m 15s

Facebook post campaigns - Estimated results

Tutorial
02m 41s

Facebook post campaigns - Ad creatives (post)

Tutorial
05m

How to run Facebook Page likes campaigns

Lecture
01m 35s

Facebook Page likes campaigns - Create & settings

Tutorial
03m 27s

Facebook Page likes campaigns - Optimization & delivery

Tutorial
03m 49s

Facebook Page likes campaigns - Estimated results

Tutorial
02m 11s

Facebook Page likes campaigns - Ad creatives

Tutorial
03m 12s

How to run Events responses campaigns on Facebook

Lecture
01m 08s

Facebook Event responses campaigns - Create & settings

Tutorial
01m 29s

Facebook Event responses campaigns - Optimization & delivery

Tutorial
01m 48s

Facebook Event responses campaigns - Estimated results

Tutorial
02m 29s

Facebook Event responses campaigns - Ad creatives (Event)

Tutorial
02m 59s

Facebook & Instagram video views advertising campaigns

How to run video views campaigns on Facebook & Instagram

Lecture
01m 39s

Facebook video views campaigns - Create & settings

Tutorial
01m 25s

Facebook video views campaigns - Optimization & delivery

Tutorial
04m 20s

Facebook video views campaigns - Estimated results

Tutorial
02m 39s

Facebook video views campaigns - Ad creative (video)

Tutorial
04m 31s

Facebook & Instagram leads advertising campaigns

How to run leads generation campaigns on Facebook & Instagram

Lecture
02m 21s

Facebook leads campaigns - Create & settings

Tutorial
03m 15s

Facebook leads campaigns - Optimization & delivery

Tutorial
03m 29s

Facebook leads campaigns - Estimated results

Tutorial
03m 57s

Facebook leads campaigns - Ad creatives (leads)

Tutorial
11m 35s

Facebook leads campaigns - Data collection & G.D.P.R.

Lecture
29s

Facebook leads campaigns - Collecting your leads

Tutorial
03m 17s

Facebook & Instagram messages advertising campaigns

How to run messages campaigns on Facebook & Instagram

Lecture
01m 30s

Facebook messages campaigns - Create & settings

Tutorial
02m 53s

Facebook messages campaigns - Optimization & delivery

Tutorial
05m 43s

Facebook messages campaigns - Estimated results

Tutorial
03m 27s

Facebook messages campaigns - Instagram direct messages

Tutorial
03m 16s

Facebook messages campaigns - Sponsored messages

Tutorial
06m 07s

Facebook messages campaigns - Start conversations

Tutorial
05m 05s

Facebook messages campaigns - Generate leads

Tutorial
10m 29s

Facebook messages campaigns - Summary

Tutorial
02m 42s

Facebook & Instagram conversions & sales advertising campaigns

How to run conversions campaigns on Facebook & Instagram

Lecture
03m 49s

Facebook conversions campaigns - Create & settings

Tutorial
02m 30s

Facebook conversions campaigns - Optimization & delivery

Tutorial
05m 36s

Facebook conversions campaigns - Attribution settings

Tutorial
05m 10s

Facebook conversions campaigns - Estimated results

Tutorial
03m 22s

Facebook conversions campaigns - Summary

Tutorial
05m 23s

How to run product catalogue sales campaigns on Facebook & Instagram

Lecture
04m 43s

Facebook catalogue campaigns - Create & settings

Tutorial
03m 53s

Facebook catalogue campaigns - Target audience

Tutorial
07m 25s

Facebook catalogue campaigns - Optimization & delivery

Tutorial
06m 19s

Facebook catalogue campaigns - Estimated results

Tutorial
03m 23s

Facebook catalogue campaigns - Ad creatives

Tutorial
06m 49s

Facebook catalogue campaigns - Ad creatives with carousel

Tutorial
05m 03s

Facebook catalogue campaigns - Ad creatives with collections

Tutorial
05m 50s

Facebook catalogue campaigns - Ad creatives dynamic

Tutorial
04m 40s

Facebook & Instagram mobile app advertising campaigns

How to run mobile app install campaigns on Facebook & Instagram

Lecture
01m 27s

Facebook app install campaigns - Create & settings

Tutorial
04m 40s

Facebook app install campaigns - Optimization & delivery

Tutorial
03m 28s

Facebook app install campaigns - Estimated results

Tutorial
03m 50s

Facebook app install campaigns - Ad creatives (app)

Tutorial
04m 36s

Facebook app install campaigns - Automated app ads

Tutorial
07m 29s

Facebook & Instagram store advertising campaigns

How to run store traffic campaigns on Facebook & Instagram

Lecture
03m 30s

Facebook store traffic campaigns - Create & settings

Tutorial
06m 16s

Facebook store traffic campaigns - Optimization & delivery

Tutorial
03m 56s

Facebook store traffic campaigns - Estimated results

Tutorial
52s

Facebook store traffic campaigns - Ad creatives

Tutorial
08m 20s

Facebook & Instagram remarketing advertising campaigns

How to run remarketing campaigns on Facebook & Instagram

Lecture
01m 03s

Facebook remarketing campaigns - The strategy

Lecture
10m 45s

Facebook remarketing campaigns - Create remarketing campaigns

Tutorial
09m 42s

Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Tutorial
03m 54s

Facebook & Instagram advertising campaigns & account optimization

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture
01m 28s

Facebook campaigns management - Editing ad campaigns

Tutorial
05m 35s

Facebook campaigns management - Adding new ad sets

Tutorial
11m 37s

Facebook campaigns management - Editing & optimizing ad sets

Tutorial
12m 44s

Facebook campaigns management - Adding ad creatives

Tutorial
07m 56s

Facebook campaigns management - Editing & optimizing ad creatives

Tutorial
04m 26s

Facebook campaigns management - Dashboard insights

Tutorial
19m 19s

Facebook campaigns management - Creatives reporting

Tutorial
06m 14s

Facebook campaigns management - Experiments - A/B testing

Tutorial
11m 13s

Facebook campaigns management - Experiments - Survey

Tutorial
05m 43s

Facebook campaigns management - Budget optimization

Tutorial
14m 33s

Facebook campaigns management - Automated rules

Tutorial
08m 58s

Facebook campaigns management - Ads reporting

Tutorial
07m 23s

Facebook campaigns management - Summary

Tutorial
02m 28s

Facebook & Instagram reach & frequency advertising campaigns

The reach & frequency Facebook & Instagram campaigns

Tutorial
02m 59s

Facebook reach & frequency campaigns - Ad set settings

Tutorial
04m 18s

Facebook reach & frequency campaigns - Estimates & reserve

Tutorial
05m 30s

Facebook reach & frequency campaigns - Ad creatives

Tutorial
03m 55s

Course Epilogue

Course epilogue - one last thing before you go

Lecture
08m 47s

Professional instructors in Instagram

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Answers about this Instagram course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

 

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:

 

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: