Professional Certificate
Video e-learning
16 hours

Masterclass in Instagram Platform & Ad Manager

Video-on-demand e-learning course

Professional Certificate Video e-learning 16 hours
33 students also took this course

About this Instagram course

Syllabus

This is an advanced training, which offers everything about the Instagram (Meta) platform in one course.

A thorough course with step-by-step lectures, tutorials and hands-on practice on Instagram profiles, feed, business manager, creator studio, business suite, commerce manager, location manager, brand collabs manager, advertising manager (tags, audiences, advertising campaigns, ad creatives) and insights.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Outcomes of this Instagram training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated Instagram tools.
  • Create cohesive, persuasive content for Instagram posts or ad creatives.
  • Run ad campaigns on Instagram platform.
  • Evaluate all different Instagram insights and metrics.
  • Sell services to your customers, set up and manage their Instagram accounts.

Benefits of this Instagram education

Start a career as an Instagram Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • start-finish-icon

    16 hours of video

  • Days-Week-icon

    6 months access to videos & files

  • Language_icon

    In Greek language (στα Ελληνικά)

  • level_icon

    Professional Certificate

  • user_icon

    33 students also took this course

Syllabus Manager

Tolis Aivalis

Topics for this Instagram platform course

Course Introduction

Course welcome & overview

Presentation
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Course introduction - your account

Lecture
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Course introduction - interacting with us

Lecture
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About Instagram platform

What is Instagram

Lecture
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Instagram - Create account

Tutorial
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Instagram - Add existing account

Tutorial
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Instagram - Main feed

Tutorial
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Instagram - Engaging with posts

Tutorial
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Instagram - Stories feed

Tutorial
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Instagram - Engaging with stories

Tutorial
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Instagram - Main & stories feed algorithm

Tutorial
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Instagram - Reels feed

Tutorial
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Instagram profile & business profile

About Instagram profiles

Lecture
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Instagram profile - Switching to business

Tutorial
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Instagram business profile - Username

Tutorial
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Instagram business profile - Photo

Tutorial
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Instagram business profile - Followers & following

Tutorial
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Instagram business profile - Name

Tutorial
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Instagram business profile - Bio

Tutorial
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Instagram business profile - Buttons

Tutorial
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Instagram business profile - Edit profile

Tutorial
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Instagram business profile - Edit links

Tutorial
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Instagram business profile - Story highlights

Tutorial
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Instagram business profile - Main feed/grid

Tutorial
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Instagram business profile - Reels feed/grid

Tutorial
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Instagram posts & stories

Instagram posts & stories

Lecture
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Instagram posts - Create post from mobile app

Tutorial
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Instagram posts - Posts advanced settings

Tutorial
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Instagram posts - Create branded posts with sponsors

Tutorial
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Instagram posts - Create branded posts as an influencer

Tutorial
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Instagram posts - How a sponsor sees branded posts

Tutorial
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Instagram posts - Create posts with tagged products

Tutorial
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Instagram posts - Create post with Facebook Creator Studio

Tutorial
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Instagram posts - Create post with Facebook Business Suite

Tutorial
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Instagram posts - Calendar on Facebook Creator Studio

Tutorial
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Instagram posts - Create stories from mobile app

Tutorial
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Instagram posts - Create stories with tagged sponsor from mobile app

Tutorial
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Instagram posts - Create stories with tagged products from mobile app

Tutorial
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Instagram posts - Create live

Tutorial
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Instagram posts - Create videos

Tutorial
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Instagram posts - Create Promotions

Tutorial
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Instagram posts - Create promotions from our Page

Tutorial
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Instagram insights

Instagram insights

Lecture
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Instagram insights - Accounts reached

Tutorial
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Instagram insights - Content interactions

Tutorial
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Instagram insights - Total followers

Tutorial
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Instagram insights - Posts & stories

Tutorial
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Instagram insights - From Facebook Page

Tutorial
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About Facebook & Instagram advertising manager

How to use Facebook & Instagram ads & ad manager

Lecture
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Facebook ad account & ad manager

Lecture
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Facebook ad manager vs Facebook business manager

Lecture
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Facebook ad manager - Access

Tutorial
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Facebook ad manager - Overview

Tutorial
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Facebook ad manager - Campaigns fundamentals

Tutorial
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Facebook ad manager - Settings

Tutorial
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Facebook ad manager - Users & roles

Tutorial
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Facebook ad manager - Running ads for others

Tutorial
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Facebook ad manager - Brand safety

Tutorial
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Facebook ad manager - Media library

Tutorial
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How to create a Facebook ads tag/pixel

Tutorial
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Facebook tag - Install tag on your website

Tutorial
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Facebook tag - Create & install tag events

Tutorial
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Facebook & Instagram advertising manager - audiences

How to manage Facebook & Instagram ads audiences

Lecture
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Facebook custom audiences - From website visitors

Tutorial
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Facebook custom audiences - From website visitors of specific webpages

Tutorial
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Facebook custom audiences - From website visitors with specific time spent

Tutorial
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Facebook custom audiences - From website visitors with specific tag event

Tutorial
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Facebook custom audiences - From customer lists

Tutorial
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Facebook custom audiences - From Videos

Tutorial
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Facebook custom audiences - From Instagram

Tutorial
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Facebook custom audiences - From Facebook Page

Tutorial
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Facebook custom audiences - From Facebook Page Events

Tutorial
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Facebook lookalike audiences

Tutorial
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Facebook saved audiences

Tutorial
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Facebook audience insights

Tutorial
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Facebook audiences - Summary

Tutorial
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Facebook & Instagram advertising manager - creative hub

The Facebook ad creatives & Creative Hub

Lecture
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Facebook ads - placements

Lecture
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Facebook ads - Creative Hub overview

Tutorial
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Facebook ads - Create mockup in Creative Hub

Tutorial
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Facebook ads - Edit mockup in Creative Hub

Tutorial
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Facebook ads - Creative Hub summary

Tutorial
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Facebook ads - Instant mobile experience

Tutorial
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Facebook ads - What is prohibited (policies)

Tutorial
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Facebook ads - What could be limited (policies)

Tutorial
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Facebook ads - Ad account quality center

Tutorial
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Facebook & Instagram awareness advertising campaigns

How to run awareness campaigns on Facebook & Instagram

Lecture
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Facebook awareness campaigns - Create

Tutorial
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Facebook awareness campaigns - Campaign settings

Tutorial
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Facebook awareness campaigns - Ad set settings

Tutorial
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Facebook awareness campaigns - Optimization & delivery

Tutorial
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Facebook awareness campaigns - Cost & bid controls

Tutorial
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Facebook awareness campaigns - Budget & schedule

Tutorial
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Facebook awareness campaigns - Audience

Tutorial
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Facebook awareness campaigns - Placements

Tutorial
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Facebook awareness campaigns - Estimated results

Tutorial
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Facebook awareness campaigns - Calculating reach, impressions & C.P.M

Tutorial
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Facebook awareness campaigns - Ad creatives

Tutorial
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Facebook awareness campaigns - Branded content

Tutorial
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Facebook awareness campaigns - Creatives: single image

Tutorial
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Facebook awareness campaigns - Creatives: video

Tutorial
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Facebook awareness campaigns - Creatives: carousel

Tutorial
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Facebook awareness campaigns - Creatives: collection/instant experience

Tutorial
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Facebook awareness campaigns - Creatives: existing post & Creative Hub

Tutorial
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Facebook awareness campaigns - Creatives: dynamic

Tutorial
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Facebook awareness campaigns - Store locations

Tutorial
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Facebook awareness campaigns - Summary

Tutorial
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Facebook & Instagram traffic advertising campaigns

How to run traffic campaigns on Facebook & Instagram

Lecture
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Facebook traffic campaigns - Create

Tutorial
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Facebook traffic campaigns - Campaign settings

Tutorial
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Facebook traffic campaigns - Ad set settings

Tutorial
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Facebook traffic campaigns - Optimization & delivery

Tutorial
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Facebook traffic campaigns - Cost & bid controls

Tutorial
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Facebook traffic campaigns - Budget & schedule

Tutorial
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Facebook traffic campaigns - Audience

Tutorial
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Facebook traffic campaigns - Placements

Tutorial
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Facebook traffic campaigns - Estimated results

Tutorial
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Facebook traffic campaigns - Calculating clicks & C.P.C.

Tutorial
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Facebook traffic campaigns - Ad creatives

Tutorial
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Facebook traffic campaigns - Facebook app settings

Tutorial
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Facebook traffic campaigns - Facebook app creatives

Tutorial
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Facebook traffic campaigns - Facebook calls settings

Tutorial
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Facebook traffic campaigns - Facebook calls creatives

Tutorial
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Facebook traffic campaigns - Summary

Lecture
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Facebook & Instagram engagement advertising campaigns

How to run Facebook & Instagram post enagagement campaigns

Lecture
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Facebook engagement campaigns - Create

Tutorial
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Facebook engagement campaigns - Campaign settings

Tutorial
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Facebook engagement campaigns - Ad set settings

Tutorial
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Facebook engagement campaigns - On your ad: video views settings

Tutorial
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Facebook engagement campaigns - On your ad: video views creatives

Lecture
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Facebook engagement campaigns - On your ad: post engagement settings

Tutorial
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Facebook engagement campaigns - On your ad: post engagement creatives

Tutorial
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Facebook engagement campaigns - On your ad: event responses settings

Tutorial
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Facebook engagement campaigns - On your ad: event responses creatives

Tutorial
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Facebook engagement campaigns - Messaging apps: click to message settings

Lecture
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Facebook engagement campaigns - Messaging apps: click to message creatives

Tutorial
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Facebook engagement campaigns - Messaging apps: sponsored message settings

Tutorial
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Facebook engagement campaigns - Messaging apps: sponsored message creatives

Tutorial
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Facebook engagement campaigns - Website settings

Tutorial
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Facebook engagement campaigns - Website creatives

Tutorial
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Facebook engagement campaigns - Facebook Page settings

Tutorial
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Facebook engagement campaigns - Facebook Page creatives

Tutorial
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Facebook engagement campaigns - Summary

Lecture
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Facebook & Instagram leads advertising campaigns

How to run leads generation campaigns on Facebook & Instagram

Lecture
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Facebook leads campaigns - Create

Tutorial
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Facebook leads campaigns - Campaign settings

Tutorial
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Facebook leads campaigns - Ad set settings

Tutorial
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Facebook leads campaigns - Optimization, delivery & bid

Tutorial
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Facebook leads campaigns - Budget, schedule, audience, placements, results

Tutorial
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Facebook leads campaigns - Ad (leads) creatives

Tutorial
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Facebook leads campaigns - Legal issues

Lecture
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Facebook leads campaigns - Website settings

Tutorial
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Facebook leads campaigns - Website creatives

Tutorial
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Facebook leads campaigns - Messenger settings

Tutorial
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Facebook leads campaigns - Messenger creatives

Tutorial
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Facebook leads campaigns - Tailored lead campaigns

Tutorial
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Facebook leads campaigns - Collecting your leads

Tutorial
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Facebook leads campaigns - Summary

Lecture
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Facebook & Instagram sales advertising campaigns

How to run sales campaigns on Facebook & Instagram

Lecture
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Facebook sales campaigns - Create

Tutorial
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Facebook sales campaigns - Campaign settings

Tutorial
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Facebook sales campaigns - Ad set settings

Tutorial
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Facebook sales campaigns - Optimization & delivery

Tutorial
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Facebook sales campaigns - Creatives

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: ad set settings

Lecture
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Facebook sales campaigns - Campaign settings catalogue enabled: audiences

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: optimization & delivery

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: creatives

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: settings

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: reporting

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: creatives

Tutorial
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Facebook sales campaigns - Summary

Tutorial
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Facebook & Instagram mobile app advertising campaigns

How to run mobile app campaigns on Facebook & Instagram

Lecture
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Facebook mobile app campaigns - Create

Tutorial
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Facebook mobile app campaigns - Campaign settings

Tutorial
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Facebook mobile app campaigns - Ad set settings

Tutorial
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Facebook mobile app campaigns - Optimization & delivery

Tutorial
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Facebook mobile app campaigns - Placements

Tutorial
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Facebook mobile app campaigns - Creatives

Tutorial
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Facebook mobile app campaigns - Advantage+

Tutorial
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Facebook mobile app campaigns - Summary

Lecture
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Facebook & Instagram remarketing advertising campaigns

How to run remarketing campaigns on Facebook & Instagram

Lecture
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Facebook remarketing campaigns - The strategy

Lecture
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Facebook remarketing campaigns - Create remarketing campaigns

Tutorial
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Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Tutorial
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Facebook & Instagram advertising campaigns & account optimization

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture
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Facebook campaigns management - Editing ad campaigns

Tutorial
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Facebook campaigns management - Adding new ad sets

Tutorial
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Facebook campaigns management - Editing & optimizing ad sets

Tutorial
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Facebook campaigns management - Adding ad creatives

Tutorial
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Facebook campaigns management - Editing & optimizing ad creatives

Tutorial
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Facebook campaigns management - Dashboard insights

Tutorial
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Facebook campaigns management - Creatives reporting

Tutorial
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Facebook campaigns management - Experiments - A/B testing

Tutorial
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Facebook campaigns management - Experiments - Survey

Tutorial
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Facebook campaigns management - Budget optimization

Tutorial
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Facebook campaigns management - Automated rules

Tutorial
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Facebook campaigns management - Ads reporting

Tutorial
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Facebook campaigns management - Summary

Tutorial
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Facebook & Instagram reach & frequency advertising campaigns

The reach & frequency Facebook & Instagram campaigns

Tutorial
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Facebook reach & frequency campaigns - Ad set settings

Tutorial
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Facebook reach & frequency campaigns - Estimates & reserve

Tutorial
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Facebook reach & frequency campaigns - Ad creatives

Tutorial
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Course Epilogue

Course epilogue - one last thing before you go

Lecture
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Professional instructors in Instagram

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Answers about this Instagram course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

 

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a private group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:

 

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: