Professional Certificate in Google Advertising, Athens

At Deree campus, 2019

This event is completed

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Course's topics

Google Advertising Account

Google advertising certificate attendants registration

Networking event
Monday 18 February 2019 17:00 (1h) Faculty Lounge

Tutorial:Google ads account & client center account

Tutorial
Monday 18 February 2019 19:00 (1h) 6th Auditorium

Tutorial:Google dashboard & customization

Tutorial
Wednesday 20 February 2019 18:00 (1h) 6th Auditorium

Google Analytics

Google Search Advertising

Live tutorial:Search campaigns setup

Tutorial
Monday 25 February 2019 18:00 (2h) 6th Auditorium

Personal exercise:Create search campaigns

Personal Exercise
Monday 25 February 2019 20:00 (2h) 6th Auditorium

Live tutorial:Keywords research, keywords match, bidding

Tutorial
Tuesday 26 February 2019 18:00 (2h) 6th Auditorium

Personal Exercise:Keywords research, matching, bidding

Personal Exercise
Tuesday 26 February 2019 20:00 (2h) 6th Auditorium

Quality score, ad rank, ads placement

Lecture
Wednesday 06 March 2019 20:00 (1h) 6th Auditorium

Tutorial:Previewing ads placement

Tutorial
Wednesday 06 March 2019 21:00 (1h) 6th Auditorium

Live tutorial:Search ads creation & extensions

Tutorial
Wednesday 06 March 2019 18:00 (2h) 6th Auditorium

Personal exercise: Create search ads

Personal Exercise
Monday 04 March 2019 19:00 (3h) 6th Auditorium

Google Display Network Advertising (G.D.N.)

Live tutorial: Google display banner ads design

Tutorial
Wednesday 13 March 2019 18:00 (2h) 6th Auditorium

Personal exercise: Create responsive display banner ads

Personal Exercise
Wednesday 13 March 2019 20:00 (2h) 6th Auditorium

Live tutorial: Google display banner ads design

Tutorial
Monday 18 March 2019 18:00 (2h) 6th Auditorium

Personal exercise: create Google display network campaigns

Personal Exercise
Monday 18 March 2019 20:00 (2h) 6th Auditorium

YouTube Advertising

Live tutorial: YouTube video campaigns & ads setup

Tutorial
Wednesday 20 March 2019 18:00 (2h) 6th Auditorium

Personal Exercise:Targeting on YouTube & bidding video ads

Personal Exercise
Wednesday 20 March 2019 20:00 (2h) 6th Auditorium

Gmail Advertising

Personal exercise: create Gmail ads

Tutorial
Tuesday 26 March 2019 18:00 (2h) 6th Auditorium

Google Remarketing

Live tutorial: Remarketing on Google search & Google display network

Tutorial
Wednesday 27 March 2019 18:00 (2h) 6th Auditorium

Personal exercise: Create remarketing campaigns

Personal Exercise
Wednesday 27 March 2019 20:00 (2h) 6th Auditorium

Offering Google Advertising Services

How to sell, charge Google advertising services

Lecture
Monday 01 April 2019 19:00 (1h) 6th Auditorium

Tutorial:Reporting performance & presenting KPIs

Lecture
Monday 01 April 2019 20:00 (1h) 6th Auditorium

Live tutorial: how to become a Google Certified Partner

Tutorial
Monday 01 April 2019 18:00 (1h) 6th Auditorium

Course summary & epilogue

Lecture
Monday 01 April 2019 21:00 (1h) 6th Auditorium

Google Advertising Exams & Graduation

Final exams

Final Exam
Friday 05 April 2019 19:00 (1h) Auditorium

Graduation ceremony

Networking event
Friday 05 April 2019 20:00 (2h) Deipnosofistirion

Instructors

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, AIVAL.COM.

Konstantinos Androutsos

Konstantinos Androutsos

Head of Digital, GIM.

George Arapogiannis

George Arapogiannis

Managing Director, Human Minds.

Panos Ladas

Panos Ladas

Chief Executive Officer, On.marketing.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Location & venue

Deree - The American College of Greece Campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece


Directions to Deree campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Why to enroll?

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course.

However it would be useful if you had a website or a landing page that you want to send traffic to. If you don't have a landing page or website yet, you should still enroll in this Google Advertising course master pay per click advertising. All you need is your laptop.

Is this course for me?

The Certificate in Google Advertising is designed for individuals with or without prior experience. More specific this program is targeted to:

  • Head of Digital
  • Google Advertising Professionals / Freelancers
  • Digital & Social Media Advertising Professionals
  • Entrepreneurs or CEOs into Digital & Social Media agencies
  • Publishers / Bloggers / Influencers
  • Content Producers (Copywriters, Graphic Designers, Video Producers)
  • Social Media Managers / Specialists / Consultants
  • Content Specialists / Marketers
  • Influencer Specialists / Marketers
  • Digital & Social Media Analysts

Why is this course better than other courses available?

This course is the most comprehensive in terms of competition. It has an extremely competitive fee with flexible payment options and the certification is the most recognizable diploma coming from two leading organizations. Furthermore this training is better compared to others because:

Our syllabus is exceptional

  • 70% of our topics are exclusive and cannot be found in our competition 
  • Education material is updated until the last moment before each class
  • Proper length guarantees more class & hands-on hours than competition
  • More than enough exercises so you can practice as you learn on actual strategies
  • Topics cover all digital & social media fundamentals in depth - not just 'some' basic stuff

Our instructors are the best professionals

  • Instructors are market leaders with hands-on operating experience
  • Instructors have training experience and can teach & mentor others
  • Instructors show personal interest for each student
  • Instructors participate in most of the class lectures or exercises
  • Two or more instructors are always available in class to answer your questions
  • We care about your career and growth after completing the course
  • Frequent networking events and the biggest active Community of Digital Professionals help students collaborate and move forward
  • Immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • We actively introduce and guide best students to jobs in brands, digital agencies and corporations

Payments

Do prices include taxes? How do I pay?

Prices

Prices for all different tickets are inclusive of all fees & applicable taxes. Your registration is binding and a payment is required before you book your seat.

Payment

You can pay by credit or debit card. If you book our in-class courses and pay by credit card, your payment can take place in monthly installments. Please mind that if you fail one of the installments you account freezes and you will not be able to attend or watch our course.

Can I cancel anytime? Do I get a refund if I do?

You can cancel anytime before the event kick-off day. But please pay attention to our refunds & cancellation policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

Learning & exercises

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

Attendance requirements

Good attendance is important and there is a strong link between academic performance and consistent attendance. Because attendance is so critical for the quality of your education, we have a compulsory attendance rule:

Absences excused

We allow absences up to 10% of the course's classes.

Attendance requirements

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new topics that need to be part of our syllabus we just do it.

We update our training presentations & bonus material daily! We never keep old stuff in our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos monthly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Certification

Do I get a certificate?

Yes you do. Graduates of our courses receive a certificate from 2 principal & recognized organizations KnowCrunch and Deree - The American College of Greece, Professional Education.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

If you fail attending class or fail at the final exams you will only get a 'Certificate of Attendance'.

Which is the success score for the final exams?

In order to be eligible for your diploma you need to have a grade of at least 70% in the final exams.

Benefits after the course

How am I going to benefit after completing this Google Advertising course?

After successfully completing this course you will be able to:

  • Understand the Google advertising platform, channels, objectives & creatives
  • Form and implement a Google advertising strategy
  • Create & run effective Google advertising campaigns
  • Leverage all available tools of Google advertising platform
  • Include Google advertising into your communication & media mix
  • Create compelling content for Google advertising
  • Monitor and optimize great Google advertising campaigns
  • Sell & report Google advertising services to clients

Is there an active community or alumni I can participate in?

YES. The biggest active community in the country!

Our alumni community

All graduates of our events automatically become members of our alumni enjoying many benefits such as:

  • Special tickets for alumni to all of our events
  • Special discounts & offers from all of our partners for more certifications or master degrees
  • Personal recommendations from our instructors upon request
  • Free entrance to some special education events

Our Facebook Group community

All graduates of our events can be part of a wonderful Facebook community of Greek Digital & Social Media Specialists & Executives, where we are offering support for any question you may have and posting job positions daily!

Our networking events

You will participate in free-to-access events to mix and match with other professionals, agencies and brands.