Professional Diploma in Digital & Social Media, Athens 2

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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The benefits of studying with us

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

4 MONTHS FREE ACCESS TO 110 HOURS OF E-LEARNING

Free access to amazing videos of the lectures during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

The most advanced topics

Growth Marketing on a Funnel

The growth hacking methodology on a full funnel

Lecture
Wednesday 13 January 2021 18:00 (1h) 7TH LEVEL AUDITORIUM

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Thursday 14 January 2021 18:00 (30m) 7TH LEVEL AUDITORIUM

How to research the market & competition for a digital marketing strategy

Lecture
Thursday 14 January 2021 18:30 (30m) 7TH LEVEL AUDITORIUM

How to decide a creative concept for a digital marketing strategy

Lecture
Thursday 14 January 2021 19:00 (30m) 7TH LEVEL AUDITORIUM

How to use different tactics in your digital marketing strategy

Lecture
Thursday 14 January 2021 19:30 (2h) 7TH LEVEL AUDITORIUM

How to calculate the total budget for your digital marketing strategy

Lecture
Thursday 14 January 2021 21:30 (30m) 7TH LEVEL AUDITORIUM

Content Production

How to write search engine optimized articles for your blog

Lecture
Friday 09 October 2020 18:00 (2h) AUDITORIUM

How to research ideas for your content with tools

Tutorial
Friday 09 October 2020 20:00 (30m) AUDITORIUM

How to use Canva.com to design different graphics

Tutorial
Friday 09 October 2020 20:30 (30m) AUDITORIUM

How to use Lumen5.com to produce video explainers

Tutorial
Friday 09 October 2020 21:00 (30m) AUDITORIUM

Digital Marketing URLs & UTMs

How to work on UTMs strategy for your links

Lecture
Wednesday 14 October 2020 18:00 (1h) AUDITORIUM

How to monitor UTM information of your visitors in Google Analytics

Live Demo
Wednesday 14 October 2020 19:00 (1h) AUDITORIUM

Digital Marketing Mindset

Students welcome and registration

Networking event
Wednesday 30 September 2020 17:00 (1h) FACULTY LOUNGE

Course overview

Lecture
Wednesday 30 September 2020 18:00 (1h) AUDITORIUM

The digital marketing

Lecture
Wednesday 30 September 2020 19:00 (1h) AUDITORIUM

The online phenomena

Lecture
Wednesday 30 September 2020 20:00 (1h) AUDITORIUM

The consumer and his online journey

Lecture
Wednesday 30 September 2020 21:00 (30m) AUDITORIUM

The marketing & sales funnel

Lecture
Wednesday 30 September 2020 21:30 (30m) AUDITORIUM

E-shops

Shopify e-commerce platform

Tutorial
Friday 18 September 2020 20:30 (30m) AUDITORIUM

Website & Landing Pages

How to work with website design & development agencies

Lecture
Thursday 01 October 2020 18:00 (1h) AUDITORIUM

How to work with content management systems and e-shop platforms

Thursday 01 October 2020 19:00 (30m) AUDITORIUM

How to optimize any landing page on your websites

Thursday 01 October 2020 19:30 (30m) AUDITORIUM

How to optimize your e-shop

Lecture
Thursday 01 October 2020 20:00 (1h) AUDITORIUM

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

Live Demo
Thursday 01 October 2020 21:00 (30m) AUDITORIUM

How to monitor basic metrics and realtime visitors in Google Analytics

Live Demo
Thursday 01 October 2020 21:30 (30m) ΑUDITORIUM

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Friday 02 October 2020 18:00 (1h) AUDITORIUM

How to create posts for your Facebook Page with Creator studio

Tutorial
Friday 02 October 2020 19:00 (3h) AUDITORIUM

How to create and use a Twitter account

Tutorial
Wednesday 07 October 2020 18:00 (30m) AUDITORIUM

How to create and use a TikTok account

Tutorial
Wednesday 07 October 2020 18:30 (30m) AUDITORIUM

How to create and use a YouTube channel

Tutorial
Wednesday 07 October 2020 19:00 (1h) AUDITORIUM

How to create and use a Google My Business location

Tutorial
Wednesday 07 October 2020 20:00 (30m) AUDITORIUM

How to create and use a Pinterest business account

Tutorial
Wednesday 07 October 2020 20:30 (30m) AUDITORIUM

How to create and use a SnapChat account

Tutorial
Wednesday 07 October 2020 21:00 (30m) AUDITORIUM

How to create and use a Quora account

Tutorial
Wednesday 07 October 2020 21:30 (30m) AUDITORIUM

How to create and use an Instagram business profile

Tutorial
Thursday 08 October 2020 18:00 (1h) AUDITORIUM

How to create posts for your Instagram account with Creator studio

Tutorial
Thursday 08 October 2020 19:00 (1h) AUDITORIUM

How to create and use a LinkedIn personal profile and CV

Tutorial
Thursday 08 October 2020 20:00 (1h) AUDITORIUM

How to create and use a LinkedIn company page

Tutorial
Thursday 08 October 2020 21:00 (1h) AUDITORIUM

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Wednesday 14 October 2020 20:00 (1h) AUDITORIUM

How to protect your copyright and respect copyright of others

Lecture
Wednesday 14 October 2020 21:00 (1h) AUDITORIUM

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Thursday 15 October 2020 18:00 (1h) AUDITORIUM

How to distribute and promote your content in different channels

Lecture
Thursday 15 October 2020 19:00 (3h) AUDITORIUM

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 16 October 2020 18:00 (2h) AC 001, 002 & 003

Present your content marketing strategy

Presentation
Friday 16 October 2020 20:00 (2h) AUDITORIUM

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Wednesday 21 October 2020 18:00 (30m) AUDITORIUM

How to optimize your website and pages content

Lecture
Wednesday 21 October 2020 19:00 (2h) AUDITORIUM

How to optimize your website technical issues

Lecture
Wednesday 21 October 2020 21:00 (1h) AUDITORIUM

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Thursday 22 October 2020 18:00 (2h) AUDITORIUM

Search Engine Optimization (S.E.O.) - Check-Up

How to use SeoSiteCheckup.com to check any website

Tutorial
Thursday 22 October 2020 20:00 (30m) AUDITORIUM

How to use Screaming Frog to check any website

Tutorial
Thursday 22 October 2020 20:30 (30m) AUDITORIUM

How to use Ubersuggest.com to check any website

Tutorial
Thursday 22 October 2020 21:00 (30m) AUDITORIUM

How to make an S.E.O. report for any website

Tutorial
Thursday 22 October 2020 21:30 (30m) AUDITORIUM

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Friday 23 October 2020 18:00 (2h) STUDENTS LOUNGE

Present the S.E.O. report and suggestions

Presentation
Friday 23 October 2020 20:00 (2h) AUDITORIUM

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Wednesday 04 November 2020 18:00 (1h) AUDITORIUM

How to form a social media posts calendar and post frequently

Lecture
Wednesday 04 November 2020 19:00 (30m) AUDITORIUM

How to gain your social media followers

Lecture
Wednesday 04 November 2020 19:30 (30m) AUDITORIUM

How to create great posts and stories customized for different social networks

Lecture
Wednesday 04 November 2020 20:00 (2h) AUDITORIUM

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Thursday 05 November 2020 18:00 (30m) AUDITORIUM

How to use Hootsuite.com mashup tool to listen to what people post

Tutorial
Thursday 05 November 2020 18:30 (30m) AUDITORIUM

How to respond to trends and people's posts with live marketing

Lecture
Thursday 05 November 2020 19:00 (30m) AUDITORIUM

How to respond to customer reviews, messages and questions

Lecture
Thursday 05 November 2020 19:30 (30m) AUDITORIUM

How to grow and engage your community with different tactics

Lecture
Thursday 05 November 2020 20:00 (1h) AUDITORIUM

How to respond to complaints and manage crisis

Lecture
Thursday 05 November 2020 21:00 (30m) AUDITORIUM

How to evaluate social media marketing results

Tutorial
Thursday 05 November 2020 21:30 (30m) AUDITORIUM

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Friday 06 November 2020 18:00 (2h) AC 001, 002 & 003

Present the social media posts

Presentation
Friday 06 November 2020 20:00 (2h) AUDITORIUM

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Wednesday 11 November 2020 18:00 (2h) AUDITORIUM

How to run advertising campaigns on premium publishers

Lecture
Wednesday 11 November 2020 20:00 (1h) AUDITORIUM

How to run programmatic display advertising campaigns on premium publishers

Lecture
Wednesday 11 November 2020 21:00 (30m) AUDITORIUM

How to run native advertising campaigns on premium publishers

Lecture
Wednesday 11 November 2020 21:30 (30m) AUDITORIUM

How to use Facebook business manager for agencies

Tutorial
Thursday 12 November 2020 18:00 (30m) AUDITORIUM

How to use personal Facebook ad account & manager

Tutorial
Thursday 12 November 2020 18:30 (30m) AUDITORIUM

How to create and manage tags on Facebook ads manager

Tutorial
Thursday 12 November 2020 19:00 (30m) AUDITORIUM

How to create and manage audiences on Facebook ads manager

Tutorial
Thursday 12 November 2020 19:30 (30m) AUDITORIUM

How to use Facebook Audience Insights

Tutorial
Thursday 12 November 2020 20:00 (30m) AUDITORIUM

How to use Facebook and Instagram Creative Hub for mockups

Tutorial
Thursday 12 November 2020 20:30 (30m) AUDITORIUM

How to run reach advertising campaigns on Facebook and Instagram

Tutorial
Thursday 12 November 2020 21:00 (30m) AUDITORIUM

How to run awareness advertising campaigns on Facebook and Instagram

Tutorial
Thursday 12 November 2020 21:30 (30m) AUDITORIUM

How to run traffic advertising campaigns on Facebook and Instagram

Tutorial
Friday 13 November 2020 18:00 (30m) AUDITORIUM

How to run conversions advertising campaigns on Facebook and Instagram

Tutorial
Friday 13 November 2020 18:30 (30m) AUDITORIUM

How to run lead advertising campaigns on Facebook and Instagram

Tutorial
Friday 13 November 2020 19:00 (30m) AUDITORIUM

How to run engagement & messages advertising campaigns on Facebook and Instagram

Tutorial
Friday 13 November 2020 19:30 (30m) AUDITORIUM

How to run catalogue sales advertising campaigns on Facebook and Instagram

Tutorial
Friday 13 November 2020 20:00 (1h) AUDITORIUM

How to run Facebook and Instagram remarketing campaigns

Tutorial
Friday 13 November 2020 21:00 (30m) AUDITORIUM

How to use Facebook and Instagram ad manager dashboard and reports

Tutorial
Friday 13 November 2020 21:30 (30m) AUDITORIUM

How to use Google ads manager account for agencies

Tutorial
Wednesday 18 November 2020 18:00 (30m) AUDITORIUM

How to use personal Google ad account

Tutorial
Wednesday 18 November 2020 18:30 (30m) AUDITORIUM

How to create and manage Google ads tags (goals)

Tutorial
Wednesday 18 November 2020 19:00 (30m) AUDITORIUM

How to create and manage Google ads audiences

Tutorial
Wednesday 18 November 2020 19:30 (30m) AUDITORIUM

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Wednesday 18 November 2020 20:00 (30m) AUDITORIUM

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Wednesday 18 November 2020 20:30 (30m) AUDITORIUM

How to match targeted keywords with Google search ad creatives

Lecture
Wednesday 18 November 2020 21:00 (30m) AUDITORIUM

The Google search ad campaigns metrics & KPIs

Lecture
Wednesday 18 November 2020 21:30 (30m) AUDITORIUM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Thursday 19 November 2020 18:00 (1h) AUDITORIUM

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Thursday 19 November 2020 19:00 (1h) AUDITORIUM

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Thursday 19 November 2020 20:00 (1h) AUDITORIUM

How to run Google remarketing campaigns

Tutorial
Thursday 19 November 2020 21:00 (30m) AUDITORIUM

How to use Google ad account dashboard and reports

Tutorial
Thursday 19 November 2020 21:30 (30m) AUDITORIUM

How to run advertising campaigns on LinkedIn

Tutorial
Friday 20 November 2020 18:00 (1h) AUDITORIUM

How to run advertising campaigns on Twitter

Tutorial
Friday 20 November 2020 19:00 (1h) AUDITORIUM

How to run advertising campaigns on Reddit

Tutorial
Friday 20 November 2020 20:00 (30m) Auditorium

How to run advertising campaigns on Snapchat

Tutorial
Friday 20 November 2020 20:30 (30m) AUDITORIUM

How to run advertising campaigns on Pinterest

Tutorial
Friday 20 November 2020 21:00 (30m) AUDITORIUM

How to run advertising campaigns on Quora

Tutorial
Friday 20 November 2020 21:30 (30m) AUDITORIUM

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Wednesday 02 December 2020 18:00 (1h) AUDITORIUM

Performance Marketing (Campaigns Conversion Rate Optimization)

How to do performance marketing with Google advertising

Tutorial
Wednesday 02 December 2020 19:00 (1h) AUDITORIUM

Digital Advertising Strategy & Plan

How to evaluate media channels for your plan

Tutorial
Wednesday 02 December 2020 20:00 (1h) AUDITORIUM

How to form and advertising strategy and calculate budget

Lecture
Wednesday 02 December 2020 21:00 (1h) AUDITORIUM

Digital Advertising Strategy & Plan Workshop

Present your digital media plan

Presentation
Thursday 03 December 2020 18:00 (2h) AC 001, 002 & 003

Plan an advertising campaign for a marketing objective

Team Exercise
Thursday 03 December 2020 20:00 (2h) AUDITORIUM

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Wednesday 09 December 2020 18:00 (1h) AUDITORIUM

How to run e-mail marketing campaigns

Lecture
Wednesday 09 December 2020 19:00 (30m) AUDITORIUM

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Wednesday 09 December 2020 19:30 (30m) AUDITORIUM

How to use Mailchimp.com e-mail marketing platform

Tutorial
Wednesday 09 December 2020 20:00 (1h) AUDITORIUM

How to use Apifon.com mobile marketing platform

Tutorial
Wednesday 09 December 2020 21:00 (30m) AUDITORIUM

How to use Chatfuel.com chatbot platform

Tutorial
Wednesday 09 December 2020 21:30 (30m) AUDITORIUM

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Thursday 10 December 2020 18:00 (2h) AUDITORIUM

Digital Reputation Strategy

The fake & deep fake content

Lecture
Thursday 10 December 2020 20:00 (30m) AUDITORIUM

How to manage online reputation with Astroturfing

Lecture
Thursday 10 December 2020 20:30 (30m) AUDITORIUM

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your engagement

Tutorial
Thursday 17 December 2020 18:00 (1h) AUDITORIUM

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Thursday 17 December 2020 19:00 (1h) AUDITORIUM

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
Thursday 17 December 2020 20:00 (1h) AUDITORIUM

How to use Google Analytics 4 to monitor your retention

Tutorial
Thursday 17 December 2020 21:00 (1h) AUDITORIUM

Reporting Digital Marketing Results

The important metrics for all digital marketing tactics & strategies

Lecture
Thursday 07 January 2021 18:00 (1h) 7TH LEVEL AUDITORIUM

How to report digital marketing KPIs & metrics to your clients

Lecture
Thursday 07 January 2021 19:00 (1h) 7TH LEVEL AUDITORIUM

How to use Google Data Studio to design and share reports with your clients

Tutorial
Thursday 07 January 2021 20:00 (1h) 7TH LEVEL AUDITORIUM

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Friday 08 January 2021 18:00 (2h) AC 001, 002 & 003

Present your digital and social media report

Presentation
Friday 08 January 2021 20:00 (2h) 7TH LEVEL AUDITORIUM

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Wednesday 13 January 2021 20:00 (2h) 7TH LEVEL AUDITORIUM

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 16 January 2021 16:00 (2h) AUDITORIUM

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Wednesday 20 January 2021 18:00 (1h) 7TH LEVEL AUDITORIUM

How to analyze costs & prices for your digital marketing services

Lecture
Wednesday 20 January 2021 19:00 (1h) 7TH LEVEL AUDITORIUM

How to launch and run a digital and social media marketing agency

Lecture
Wednesday 20 January 2021 20:00 (1h) 7TH LEVEL AUDITORIUM

Course summary & epilogue

Lecture
Wednesday 20 January 2021 21:00 (1h) 7TH LEVEL AUDITORIUM

Exams & Graduation

Final exams

Final Exam
Friday 22 January 2021 18:00 (2h) 7TH LEVEL AUDITORIUM

Graduation ceremony

Networking event
Friday 22 January 2021 20:00 (2h) STUDENTS LOUNGE

The instructors

Ethel

Ethel

LinkedIn Trainer, linkedin.comcompanyethel-agelatou.

Tolis

Tolis Aivalis

Managing Partner, aival.com.

Panos

Panos Alefragis

Head of Digital & 360 advertising, thenewtons.gr.

George

George Arapogiannis

Managing Director, humanminds.eu.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Alexandros

Alexandros

Managing Director, sem-wizard.com.

Katerina

Katerina Ponti

Content creator & Influencer Relations Manager, giraffes.kitchen.

Elena

Elena Spiropoulou

Managing Partner, cyberlaw.gr.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, seocopywriting.agency.

Omiros

Omiros Tsapalos

Managing Partner, strategycom.gr.

Lazaros

Lazaros Tzanetos

Business Development Director, apifon.com .

Nikos

Nikos Xydas

Managing Director, humble.gr.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, omd.gr.

Awesome things our graduates say