Professional Diploma in Digital & Social Media Marketing, Athens 2, Sep 2020

2183 hours total training

The most advanced topics

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 30 September 2020 times-icon17:00 (1h) marker-iconFACULTY LOUNGE

Course overview

Lecture
calendar-iconWednesday 30 September 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

Marketing & digital marketing fundamentals

2h

Digital marketing tactics overview

Lecture
calendar-iconWednesday 30 September 2020 times-icon19:00 (1h) marker-iconAUDITORIUM

Audience personas, customer journey & funnel

Lecture
calendar-iconWednesday 30 September 2020 times-icon21:00 (30m) marker-iconAUDITORIUM

Marketing mix fundamentals

Lecture
calendar-iconWednesday 30 September 2020 times-icon21:30 (30m) marker-iconAUDITORIUM

Marketing fundamentals

0h 7m

The online phenomena

Lecture
calendar-iconWednesday 30 September 2020 times-icon20:00 (1h) marker-iconAUDITORIUM

Working with website developers

3h

Website design & development process

Lecture
calendar-iconThursday 01 October 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

Website design & development preparation

Lecture
calendar-iconThursday 01 October 2020 times-icon19:00 (30m) marker-iconAUDITORIUM

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 01 October 2020 times-icon19:30 (30m) marker-iconAUDITORIUM

E-shop conversion rate optimization

Lecture
calendar-iconThursday 01 October 2020 times-icon20:00 (1h) marker-iconAUDITORIUM

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconFriday 02 October 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

TikTok account & community building

Platform demonstration
calendar-iconWednesday 07 October 2020 times-icon18:30 (30m) marker-iconAUDITORIUM

YouTube channel & community building

Platform demonstration
calendar-iconWednesday 07 October 2020 times-icon19:00 (1h) marker-iconAUDITORIUM

Google my business account & community building

Platform demonstration
calendar-iconWednesday 07 October 2020 times-icon20:00 (30m) marker-iconAUDITORIUM

Pinterest account & community building

Platform demonstration
calendar-iconWednesday 07 October 2020 times-icon20:30 (30m) marker-iconAUDITORIUM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconWednesday 07 October 2020 times-icon21:00 (30m) marker-iconAUDITORIUM

LinkedIn page & community building

Platform demonstration
calendar-iconThursday 08 October 2020 times-icon21:00 (1h) marker-iconAUDITORIUM

Articles, graphics & video production

2h 30m

How to write search engine optimized articles for your blog

Lecture
calendar-iconFriday 09 October 2020 times-icon18:00 (2h) marker-iconAUDITORIUM

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconFriday 09 October 2020 times-icon20:30 (30m) marker-iconAUDITORIUM

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconWednesday 14 October 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconWednesday 14 October 2020 times-icon19:00 (1h) marker-iconAUDITORIUM

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconWednesday 14 October 2020 times-icon20:00 (1h) marker-iconAUDITORIUM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconWednesday 14 October 2020 times-icon21:00 (1h) marker-iconAUDITORIUM

Content marketing strategy & calendar

4h

Content production

Lecture
calendar-iconThursday 15 October 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

Content distribution

Lecture
calendar-iconThursday 15 October 2020 times-icon19:00 (3h) marker-iconAUDITORIUM

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 16 October 2020 times-icon18:00 (2h) marker-iconAC 001, 002 & 003

Present your content marketing strategy

Teams presentations
calendar-iconFriday 16 October 2020 times-icon20:00 (2h) marker-iconAUDITORIUM

Search engine optimization strategy - content & technical

3h 30m

The search engine optimization strategy

Lecture
calendar-iconWednesday 21 October 2020 times-icon18:00 (30m) marker-iconAUDITORIUM

Onsite/page technical optimization

Lecture
calendar-iconWednesday 21 October 2020 times-icon19:00 (2h) marker-iconAUDITORIUM

Onsite/page content optimization

Lecture
calendar-iconWednesday 21 October 2020 times-icon21:00 (1h) marker-iconAUDITORIUM

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconThursday 22 October 2020 times-icon18:00 (2h) marker-iconAUDITORIUM

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 22 October 2020 times-icon20:00 (30m) marker-iconAUDITORIUM

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 22 October 2020 times-icon20:30 (30m) marker-iconAUDITORIUM

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 23 October 2020 times-icon18:00 (2h) marker-iconSTUDENTS LOUNGE

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 23 October 2020 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media marketing strategy & calendar

6h 30m

The social media marketing strategy

Lecture
calendar-iconWednesday 04 November 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

Social media live listening & marketing

Lecture
calendar-iconWednesday 04 November 2020 times-icon19:00 (30m) marker-iconAUDITORIUM

Social media customer care

Lecture
calendar-iconWednesday 04 November 2020 times-icon19:30 (30m) marker-iconAUDITORIUM

Social media crisis management

Lecture
calendar-iconWednesday 04 November 2020 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media accounts & followers

Lecture
calendar-iconThursday 05 November 2020 times-icon18:00 (30m) marker-iconAUDITORIUM

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 05 November 2020 times-icon18:30 (30m) marker-iconAUDITORIUM

Social media posting

Lecture
calendar-iconThursday 05 November 2020 times-icon19:00 (30m) marker-iconAUDITORIUM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 05 November 2020 times-icon19:30 (30m) marker-iconAUDITORIUM

Social media engagement

Lecture
calendar-iconThursday 05 November 2020 times-icon21:00 (30m) marker-iconAUDITORIUM

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 06 November 2020 times-icon18:00 (2h) marker-iconAC 001, 002 & 003

Present the social media posts

Teams presentations
calendar-iconFriday 06 November 2020 times-icon20:00 (2h) marker-iconAUDITORIUM

Advertising platforms & campaigns

14h 30m

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 11 November 2020 times-icon18:00 (2h) marker-iconAUDITORIUM

Meta business manager

Platform demonstration
calendar-iconThursday 12 November 2020 times-icon18:00 (30m) marker-iconAUDITORIUM

Meta advertising tags & events

Platform demonstration
calendar-iconThursday 12 November 2020 times-icon18:30 (30m) marker-iconAUDITORIUM

Meta advertising audiences

Platform demonstration
calendar-iconThursday 12 November 2020 times-icon19:00 (30m) marker-iconAUDITORIUM

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 12 November 2020 times-icon19:30 (30m) marker-iconAUDITORIUM

Meta awareness advertising campaigns

Platform demonstration
calendar-iconThursday 12 November 2020 times-icon20:00 (30m) marker-iconAUDITORIUM

Meta engagement advertising campaigns

Platform demonstration
calendar-iconThursday 12 November 2020 times-icon20:30 (30m) marker-iconAUDITORIUM

Meta sales advertising campaigns

Platform demonstration
calendar-iconThursday 12 November 2020 times-icon21:00 (30m) marker-iconAUDITORIUM

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 12 November 2020 times-icon21:30 (30m) marker-iconAUDITORIUM

Google advertising manager

Platform demonstration
calendar-iconFriday 13 November 2020 times-icon18:00 (30m) marker-iconAUDITORIUM

Google advertising audiences

Platform demonstration
calendar-iconFriday 13 November 2020 times-icon18:30 (30m) marker-iconAUDITORIUM

Google search advertising campaigns

Platform demonstration
calendar-iconFriday 13 November 2020 times-icon19:00 (30m) marker-iconAUDITORIUM

Google display advertising campaigns

Platform demonstration
calendar-iconFriday 13 November 2020 times-icon19:30 (30m) marker-iconAUDITORIUM

YouTube advertising campaigns

Platform demonstration
calendar-iconFriday 13 November 2020 times-icon20:00 (1h) marker-iconAUDITORIUM

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconFriday 13 November 2020 times-icon21:00 (30m) marker-iconAUDITORIUM

Google remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 13 November 2020 times-icon21:30 (30m) marker-iconAUDITORIUM

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 18 November 2020 times-icon18:00 (30m) marker-iconAUDITORIUM

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 18 November 2020 times-icon18:30 (30m) marker-iconAUDITORIUM

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 18 November 2020 times-icon19:00 (30m) marker-iconAUDITORIUM

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 18 November 2020 times-icon19:30 (30m) marker-iconAUDITORIUM

Premium display advertising campaigns

Lecture
calendar-iconWednesday 18 November 2020 times-icon20:30 (30m) marker-iconAUDITORIUM

Programmatic display advertising campaigns

Lecture
calendar-iconWednesday 18 November 2020 times-icon21:00 (30m) marker-iconAUDITORIUM

Native advertising campaigns

Lecture
calendar-iconWednesday 18 November 2020 times-icon21:30 (30m) marker-iconAUDITORIUM

Affiliate advertising campaigns

Lecture
calendar-iconThursday 19 November 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

Advertising strategy - workshop

4h

Present your digital media plan

Teams presentations
calendar-iconThursday 03 December 2020 times-icon18:00 (2h) marker-iconAC 001, 002 & 003

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconThursday 03 December 2020 times-icon20:00 (2h) marker-iconAUDITORIUM

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconWednesday 09 December 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

E-mail marketing strategy

Lecture
calendar-iconWednesday 09 December 2020 times-icon19:00 (30m) marker-iconAUDITORIUM

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 09 December 2020 times-icon19:30 (30m) marker-iconAUDITORIUM

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconWednesday 09 December 2020 times-icon20:00 (1h) marker-iconAUDITORIUM

Email & mobile marketing strategy - data automation

30m

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconWednesday 09 December 2020 times-icon21:30 (30m) marker-iconAUDITORIUM

Influencer marketing strategy

2h

The influencer marketing strategy

Lecture
calendar-iconThursday 10 December 2020 times-icon18:00 (2h) marker-iconAUDITORIUM

Monitoring with Google Analytics 4

4h

Exploring retention & advertising

Platform demonstration
calendar-iconThursday 17 December 2020 times-icon18:00 (1h) marker-iconAUDITORIUM

Exploring conversions & funnel

Platform demonstration
calendar-iconThursday 17 December 2020 times-icon19:00 (1h) marker-iconAUDITORIUM

Monitoring acquisition sources

Platform demonstration
calendar-iconThursday 17 December 2020 times-icon20:00 (1h) marker-iconAUDITORIUM

Monitor your engagement

Platform demonstration
calendar-iconThursday 17 December 2020 times-icon21:00 (1h) marker-iconAUDITORIUM

Reporting digital marketing - essential metrics

3h

Digital marketing important metrics

Lecture
calendar-iconThursday 07 January 2021 times-icon18:00 (1h) marker-icon7TH LEVEL AUDITORIUM

Digital marketing reporting

Lecture
calendar-iconThursday 07 January 2021 times-icon19:00 (1h) marker-icon7TH LEVEL AUDITORIUM

Google Looker Studio reporting tool

Platform demonstration
calendar-iconThursday 07 January 2021 times-icon20:00 (1h) marker-icon7TH LEVEL AUDITORIUM

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconFriday 08 January 2021 times-icon18:00 (2h) marker-iconAC 001, 002 & 003

Present your digital and social media report

Teams presentations
calendar-iconFriday 08 January 2021 times-icon20:00 (2h) marker-icon7TH LEVEL AUDITORIUM

Growth marketing strategy

0h 11m

The growth marketing strategy

Lecture
calendar-iconWednesday 13 January 2021 times-icon18:00 (1h) marker-icon7TH LEVEL AUDITORIUM

Digital marketing strategy & budget - workshop presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 16 January 2021 times-icon16:00 (2h) marker-iconAUDITORIUM

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconWednesday 20 January 2021 times-icon18:00 (1h) marker-icon7TH LEVEL AUDITORIUM

Digital marketing professionals & how to get a job

Lecture
calendar-iconWednesday 20 January 2021 times-icon20:00 (1h) marker-icon7TH LEVEL AUDITORIUM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconWednesday 20 January 2021 times-icon21:00 (1h) marker-icon7TH LEVEL AUDITORIUM

Exams & graduation

4h

Final exams

Exam
calendar-iconFriday 22 January 2021 times-icon18:00 (2h) marker-icon7TH LEVEL AUDITORIUM

Graduation ceremony

Networking
calendar-iconFriday 22 January 2021 times-icon20:00 (2h) marker-iconSTUDENTS LOUNGE

The instructors

Ethel

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

George

George Arapogiannis

Managing Director, Human Minds.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Alexandros

Alexandros Kokolis

Managing Director, SEM - WIZARD.

Katerina

Katerina Ponti

Content creator & Influencer Relations Manager, Giraffes in the Kitchen.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros

Lazaros Tzanetos

Business Development Director, APIFON.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.