This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the top universities and driven by the latest updates in the digital & social media marketing industry.

Learn & practice in a class, 3 months length

This course takes place every week in a class in Athens, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations.

Transform your career, start working immediately

This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

This is an award-winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors. Complete our training faster than others, save your budget, and boost your speed to market.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

20h•84 lessons

The backlinks

LECTURE

Thu 22 Oct 2020

15:00 - 17:00

AUDITORIUM

The advertising strategy & media plan

LECTURE

22:25 - 22:25

Website design & development process

LECTURE

Thu 01 Oct 2020

15:00 - 16:00

AUDITORIUM

Website design & development preparation

LECTURE

Thu 01 Oct 2020

16:00 - 16:30

AUDITORIUM

Website landing pages conversion rate optimization

LECTURE

Thu 01 Oct 2020

16:30 - 17:00

AUDITORIUM

E-shop conversion rate optimization

LECTURE

Thu 01 Oct 2020

17:00 - 18:00

AUDITORIUM

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Wed 14 Oct 2020

17:00 - 18:00

AUDITORIUM

How to protect your copyright and respect copyright of others

LECTURE

Wed 14 Oct 2020

18:00 - 19:00

AUDITORIUM

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Fri 02 Oct 2020

15:00 - 16:00

AUDITORIUM

TikTok studio & community building

PLATFORM DEMONSTRATION

Wed 07 Oct 2020

15:30 - 16:00

AUDITORIUM

YouTube channel & community building

PLATFORM DEMONSTRATION

Wed 07 Oct 2020

16:00 - 17:00

AUDITORIUM

Google Business Profile & community building

PLATFORM DEMONSTRATION

Wed 07 Oct 2020

17:00 - 17:30

AUDITORIUM

Pinterest account & community building

PLATFORM DEMONSTRATION

Wed 07 Oct 2020

17:30 - 18:00

AUDITORIUM

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Wed 07 Oct 2020

18:00 - 18:30

AUDITORIUM

LinkedIn page & community building

PLATFORM DEMONSTRATION

Thu 08 Oct 2020

18:00 - 19:00

AUDITORIUM

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Thu 15 Oct 2020

15:00 - 16:00

AUDITORIUM

Content distribution

LECTURE

Thu 15 Oct 2020

16:00 - 19:00

AUDITORIUM

The social media marketing

LECTURE

Wed 04 Nov 2020

16:00 - 17:00

AUDITORIUM

Social media live listening & marketing

LECTURE

Wed 04 Nov 2020

17:00 - 17:30

AUDITORIUM

Social media customer care

LECTURE

Wed 04 Nov 2020

17:30 - 18:00

AUDITORIUM

Social media crisis management

LECTURE

Wed 04 Nov 2020

18:00 - 20:00

AUDITORIUM

Social media accounts & followers

LECTURE

Thu 05 Nov 2020

16:00 - 16:30

AUDITORIUM

Social media marketing monitoring & evaluation

LECTURE

Thu 05 Nov 2020

16:30 - 17:00

AUDITORIUM

Social media posting

LECTURE

Thu 05 Nov 2020

17:00 - 17:30

AUDITORIUM

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 05 Nov 2020

17:30 - 18:00

AUDITORIUM

Social media engagement

LECTURE

Thu 05 Nov 2020

19:00 - 19:30

AUDITORIUM

Meta business portfolio

PLATFORM DEMONSTRATION

Thu 12 Nov 2020

16:00 - 16:30

AUDITORIUM

Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 12 Nov 2020

16:30 - 17:00

AUDITORIUM

Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 12 Nov 2020

17:00 - 17:30

AUDITORIUM

Meta advertising creatives & Creative Hub

PLATFORM DEMONSTRATION

Thu 12 Nov 2020

17:30 - 18:00

AUDITORIUM

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Thu 12 Nov 2020

18:00 - 18:30

AUDITORIUM

Meta engagement advertising campaigns

PLATFORM DEMONSTRATION

Thu 12 Nov 2020

18:30 - 19:00

AUDITORIUM

Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Thu 12 Nov 2020

19:00 - 19:30

AUDITORIUM

Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Thu 12 Nov 2020

19:30 - 20:00

AUDITORIUM

Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Fri 13 Nov 2020

16:00 - 16:30

AUDITORIUM

Google advertising audiences

PLATFORM DEMONSTRATION

Fri 13 Nov 2020

16:30 - 17:00

AUDITORIUM

Google search advertising campaigns

PLATFORM DEMONSTRATION

Fri 13 Nov 2020

17:00 - 17:30

AUDITORIUM

Google display advertising campaigns

PLATFORM DEMONSTRATION

Fri 13 Nov 2020

17:30 - 18:00

AUDITORIUM

YouTube advertising campaigns

PLATFORM DEMONSTRATION

Fri 13 Nov 2020

18:00 - 19:00

AUDITORIUM

Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Fri 13 Nov 2020

19:00 - 19:30

AUDITORIUM

Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Fri 13 Nov 2020

19:30 - 20:00

AUDITORIUM

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Wed 18 Nov 2020

16:00 - 16:30

AUDITORIUM

TikTok advertising campaigns

PLATFORM DEMONSTRATION

Wed 18 Nov 2020

16:30 - 17:00

AUDITORIUM

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 18 Nov 2020

17:00 - 17:30

AUDITORIUM

Pinterest advertising campaigns

PLATFORM DEMONSTRATION

Wed 18 Nov 2020

17:30 - 18:00

AUDITORIUM

Premium advertising campaigns

LECTURE

Wed 18 Nov 2020

18:30 - 19:00

AUDITORIUM

Programmatic display advertising campaigns

LECTURE

Wed 18 Nov 2020

19:00 - 19:30

AUDITORIUM

Native advertising campaigns

LECTURE

Wed 18 Nov 2020

19:30 - 20:00

AUDITORIUM

Affiliate advertising campaigns

LECTURE

Thu 19 Nov 2020

16:00 - 17:00

AUDITORIUM

The influencer marketing

LECTURE

Thu 10 Dec 2020

16:00 - 18:00

AUDITORIUM

Email & mobile marketing audience & automations

LECTURE

Wed 09 Dec 2020

16:00 - 17:00

AUDITORIUM

E-mail marketing campaigns

LECTURE

Wed 09 Dec 2020

17:00 - 17:30

AUDITORIUM

Mobile marketing campaigns (SMS, Viber)

LECTURE

Wed 09 Dec 2020

17:30 - 18:00

AUDITORIUM

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Wed 09 Dec 2020

18:00 - 19:00

AUDITORIUM

Digital marketing professionals & how to get a job

LECTURE

Wed 20 Jan 2021

18:00 - 19:00

7TH LEVEL AUDITORIUM

Students registration & meeting with instructors

NETWORKING

Wed 30 Sep 2020

14:00 - 15:00

FACULTY LOUNGE

Digital marketing tactics overview

LECTURE

Wed 30 Sep 2020

16:00 - 17:00

AUDITORIUM

The customer, the journey & the funnel

LECTURE

Wed 30 Sep 2020

18:00 - 18:30

AUDITORIUM

Marketing mix overview

LECTURE

Wed 30 Sep 2020

18:30 - 19:00

AUDITORIUM

The online phenomena

LECTURE

Wed 30 Sep 2020

17:00 - 18:00

AUDITORIUM

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Wed 14 Oct 2020

15:00 - 16:00

AUDITORIUM

UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Wed 14 Oct 2020

16:00 - 17:00

AUDITORIUM

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 16 Oct 2020

15:00 - 17:00

AC 001, 002 & 003

Present your content marketing strategy

PRESENTATION (TEAM)

Fri 16 Oct 2020

17:00 - 19:00

AUDITORIUM

The search engine optimization strategy

LECTURE

Wed 21 Oct 2020

15:00 - 15:30

AUDITORIUM

Onsite/page technical optimization

LECTURE

Wed 21 Oct 2020

16:00 - 18:00

AUDITORIUM

Onsite/page content optimization

LECTURE

Wed 21 Oct 2020

18:00 - 19:00

AUDITORIUM

Check a website and generate a report

EXERCISE (TEAM)

Fri 23 Oct 2020

15:00 - 17:00

STUDENTS LOUNGE

Present the report and suggestions

PRESENTATION (TEAM)

Fri 23 Oct 2020

17:00 - 19:00

AUDITORIUM

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 06 Nov 2020

16:00 - 18:00

AC 001, 002 & 003

Present the social media posts

PRESENTATION (TEAM)

Fri 06 Nov 2020

18:00 - 20:00

AUDITORIUM

Present your digital media plan

PRESENTATION (TEAM)

Thu 03 Dec 2020

16:00 - 18:00

AC 001, 002 & 003

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Thu 03 Dec 2020

18:00 - 20:00

AUDITORIUM

Exploring retention & advertising

PLATFORM DEMONSTRATION

Thu 17 Dec 2020

16:00 - 17:00

AUDITORIUM

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Thu 17 Dec 2020

17:00 - 18:00

AUDITORIUM

Monitoring acquisition sources

PLATFORM DEMONSTRATION

Thu 17 Dec 2020

18:00 - 19:00

AUDITORIUM

Monitor your engagement

PLATFORM DEMONSTRATION

Thu 17 Dec 2020

19:00 - 20:00

AUDITORIUM

Generate a digital marketing report

EXERCISE (TEAM)

Fri 08 Jan 2021

16:00 - 18:00

AC 001, 002 & 003

Present your digital marketing report

PRESENTATION (TEAM)

Fri 08 Jan 2021

18:00 - 20:00

7TH LEVEL AUDITORIUM

The growth marketing strategy

LECTURE

Wed 13 Jan 2021

16:00 - 17:00

7TH LEVEL AUDITORIUM

Course summary & epilogue

LECTURE

Wed 20 Jan 2021

19:00 - 20:00

7TH LEVEL AUDITORIUM

Final exams

EXAM

Fri 22 Jan 2021

16:00 - 18:00

7TH LEVEL AUDITORIUM

Professional Diploma

Brands we trained

Course completed

Learn & practice in a class, 3 months length

Transform your career, start working immediately

Thrive with industry-recognized credentials

This is an award-winning education

Enroll in this course and get another one for free!

Skills you'll gain

Course content

Graduation

SEO & GEO strategy backlinks22 Oct 2020

Advertising strategy

Working with website developers01 Oct 2020

Digital marketing legal issues14 Oct 2020

Content & keywords research strategy

Audiovisual production with AI

Social media platforms02 Oct - 08 Oct 2020

Content marketing strategy15 Oct 2020

Search & generative engine optimization strategy

Social media marketing strategy04 Nov - 05 Nov 2020

Advertising fundamentals

Advertising platforms & campaigns12 Nov - 19 Nov 2020

Advertising strategy & media plan

Influencer marketing strategy10 Dec 2020

Email & mobile marketing strategy09 Dec 2020

Digital marketing strategy & budget

Digital marketing positions & jobs20 Jan 2021

Creative strategy

Digital marketing services & agencies

Course welcome & overview30 Sep 2020

Marketing & digital marketing30 Sep 2020

Marketing strategy fundamentals30 Sep 2020

Digital marketing URLs & UTMs14 Oct 2020

Workshop - Content marketing strategy16 Oct 2020

Search engine & AI optimization strategy - content & technical21 Oct 2020

Workshop - Search & generative engine optimization strategy23 Oct 2020

Workshop - Social media marketing strategy06 Nov 2020

Workshop - Advertising strategy & media plan03 Dec 2020

Monitoring with Google Analytics 417 Dec 2020

Workshop - Reporting digital marketing08 Jan 2021

Growth marketing strategy13 Jan 2021

Course summary & epilogue20 Jan 2021

Exams22 Jan 2021

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained