Professional Diploma in Digital & Social Media Marketing, Athens, Apr 2020

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

Please check all our upcoming events in this city .

The benefits of studying with us

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

4 MONTHS ACCESS TO 110 HOURS OF E-LEARNING

Free access to amazing videos of the lectures during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

The most advanced topics

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Thursday 09 July 2020 18:00 (3h) AUDITORIUM

How to research the market & competition for a digital marketing strategy

Lecture
Thursday 09 July 2020 21:00 (1h) AUDITORIUM

Digital Marketing Mindset

Course overview

Lecture
Wednesday 22 April 2020 18:00 (1h) AUDITORIUM

Students welcome and registration

Networking event
Wednesday 22 April 2020 18:00 (1h) FACULTY LOUNGE

The digital marketing

Lecture
Wednesday 22 April 2020 19:00 (1h) AUDITORIUM

The consumer and his online journey

Lecture
Wednesday 22 April 2020 20:00 (1h) AUDITORIUM

The marketing & sales funnel

Lecture
Wednesday 22 April 2020 21:00 (1h) AUDITORIUM

Website & Landing Pages

How to optimize your e-shop

Lecture
Thursday 23 April 2020 18:00 (30m) AUDITORIUM

How to work with content management systems and e-shop platforms

Thursday 23 April 2020 18:30 (30m) AUDITORIUM

How to work with website design & development agencies

Lecture
Thursday 23 April 2020 19:00 (1h) AUDITORIUM

How to optimize any landing page on your websites

Thursday 23 April 2020 20:00 (1h) AUDITORIUM

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Thursday 23 April 2020 21:00 (1h) AUDITORIUM

How to protect your copyright and respect copyright of others

Lecture
Thursday 07 May 2020 18:00 (1h) AUDITORIUM

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

Live Demo
Friday 24 April 2020 18:00 (2h) AUDITORIUM

How to monitor basic metrics and realtime visitors in Google Analytics

Live Demo
Friday 24 April 2020 20:00 (30m) AUDITORIUM

E-shops

Shopify e-commerce platform

Tutorial
Friday 24 April 2020 20:30 (30m) AUDITORIUM

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Wednesday 29 April 2020 18:00 (1h) AUDITORIUM

How to create posts for your Facebook Page with Creator studio

Tutorial
Wednesday 29 April 2020 19:00 (3h) AUDITORIUM

How to create and use a Twitter account

Tutorial
Thursday 30 April 2020 18:00 (30m) AUDITORIUM

How to create and use a TikTok account

Tutorial
Thursday 30 April 2020 18:30 (30m) AUDITORIUM

How to create and use a YouTube channel

Tutorial
Thursday 30 April 2020 19:00 (1h) AUDITORIUM

How to create and use a Google My Business location

Tutorial
Thursday 30 April 2020 20:00 (30m) AUDITORIUM

How to create and use a Pinterest business account

Tutorial
Thursday 30 April 2020 20:30 (0m) AUDITORIUM

How to create and use a SnapChat account

Tutorial
Thursday 30 April 2020 21:00 (30m) AUDITORIUM

How to create and use a Quora account

Tutorial
Thursday 30 April 2020 21:30 (30m) AUDITORIUM

How to create and use a LinkedIn personal profile and CV

Tutorial
Wednesday 06 May 2020 18:00 (1h) AUDITORIUM

How to create and use a LinkedIn company page

Tutorial
Wednesday 06 May 2020 19:00 (2h) AUDITORIUM

How to create and use an Instagram business profile

Tutorial
Wednesday 06 May 2020 21:00 (1h) AUDITORIUM

Content Production

How to use Lumen5.com to produce video explainers

Tutorial
Thursday 07 May 2020 19:30 (30m) AUDITORIUM

How to use Canva.com to design different graphics

Tutorial
Thursday 07 May 2020 20:30 (30m) AUDITORIUM

How to write search engine optimized articles for your blog

Lecture
Friday 08 May 2020 19:00 (2h) AUDITORIUM

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Friday 08 May 2020 18:00 (1h) AUDITORIUM

How to distribute and promote your content in different channels

Lecture
Friday 08 May 2020 21:00 (1h) AUDITORIUM

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Wednesday 13 May 2020 18:00 (118h) FACULTY LOUNGE

Present your content marketing strategy

Presentation
Wednesday 13 May 2020 20:00 (2h) AUDITORIUM

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Thursday 14 May 2020 18:00 (4h) AUDITORIUM

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Friday 15 May 2020 18:00 (2h) AUDITORIUM

How to optimize your website technical issues

Lecture
Friday 15 May 2020 20:00 (1h) AUDITORIUM

How to optimize your website and pages content

Lecture
Friday 15 May 2020 21:00 (1h) AUDITORIUM

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Wednesday 20 May 2020 18:00 (2h) STUDENTS LOUNGE

Present the S.E.O. report and suggestions

Presentation
Wednesday 20 May 2020 20:00 (2h) AUDITORIUM

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Thursday 21 May 2020 18:00 (1h) AUDITORIUM

How to form a social media posts calendar and post frequently

Lecture
Thursday 21 May 2020 19:00 (3h) AUDITORIUM

How to gain your social media followers

Lecture
Friday 22 May 2020 18:00 (1h) AUDITORIUM

How to respond to trends and people's posts with live marketing

Lecture
Friday 22 May 2020 19:00 (30m) AUDITORIUM

How to respond to customer reviews, messages and questions

Lecture
Friday 22 May 2020 19:30 (30m) AUDITORIUM

How to respond to complaints and manage crisis

Lecture
Friday 22 May 2020 20:00 (30m) AUDITORIUM

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Friday 22 May 2020 20:30 (30m) AUDITORIUM

How to create great posts and stories customized for different social networks

Lecture
Friday 22 May 2020 21:00 (1h) AUDITORIUM

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Wednesday 27 May 2020 18:00 (2h) FACULTY LOUNGE

Present the social media posts

Presentation
Wednesday 27 May 2020 20:00 (2h) AUDITORIUM

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Thursday 28 May 2020 18:00 (1h) AUDITORIUM

How to run advertising campaigns on premium publishers

Lecture
Thursday 28 May 2020 19:00 (1h) AUDITORIUM

How to run programmatic display advertising campaigns on premium publishers

Lecture
Thursday 28 May 2020 20:00 (1h) AUDITORIUM

How to run native advertising campaigns on premium publishers

Lecture
Thursday 28 May 2020 21:00 (1h) AUDITORIUM

How to create and manage tags on Facebook ads manager

Tutorial
Wednesday 03 June 2020 18:00 (4h) AUDITORIUM

How to use personal Facebook ad account & manager

Tutorial
Thursday 04 June 2020 18:00 (3h) AUDITORIUM

How to use Facebook Audience Insights

Tutorial
Thursday 04 June 2020 21:00 (1h) AUDITORIUM

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Wednesday 10 June 2020 18:00 (3h) AUDITORIUM

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Wednesday 10 June 2020 21:00 (1h) AUDITORIUM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Thursday 11 June 2020 18:00 (1h) AUDITORIUM

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Thursday 11 June 2020 19:00 (1h) AUDITORIUM

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Thursday 11 June 2020 20:00 (1h) AUDITORIUM

How to use Google ads manager account for agencies

Tutorial
Thursday 11 June 2020 21:00 (1h) AUDITORIUM

How to run advertising campaigns on LinkedIn

Tutorial
Wednesday 17 June 2020 18:00 (1h) AUDITORIUM

How to run advertising campaigns on Snapchat

Tutorial
Wednesday 17 June 2020 19:00 (30m) AUDITORIUM

How to run advertising campaigns on TikTok

Tutorial
Wednesday 17 June 2020 19:30 (30m) Auditorium

How to run advertising campaigns on Twitter

Tutorial
Wednesday 17 June 2020 20:00 (1h) AUDITORIUM

How to run advertising campaigns on Pinterest

Tutorial
Wednesday 17 June 2020 21:00 (30m) AUDITORIUM

How to run advertising campaigns on Quora

Tutorial
Wednesday 17 June 2020 21:30 (30m) AUDITORIUM

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Thursday 18 June 2020 18:00 (2h) AUDITORIUM

How to create and manage Google ads tags (goals)

Tutorial
Thursday 18 June 2020 21:00 (1h) AUDITORIUM

Digital Advertising Strategy & Plan Workshop

Present your digital media plan

Presentation
Friday 19 June 2020 18:00 (2h) FACULTY LOUNGE

Plan an advertising campaign for a marketing objective

Team Exercise
Friday 19 June 2020 20:00 (2h) AUDITORIUM

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Wednesday 24 June 2020 18:00 (1h) AUDITORIUM

Digital Reputation Strategy

The fake & deep fake content

Lecture
Wednesday 24 June 2020 20:00 (1h) AUDITORIUM

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Thursday 25 June 2020 18:00 (1h) AUDITORIUM

How to run e-mail marketing campaigns

Lecture
Thursday 25 June 2020 19:00 (30m) AUDITORIUM

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Thursday 25 June 2020 19:30 (30m) AUDITORIUM

How to use Mailchimp.com e-mail marketing platform

Tutorial
Thursday 25 June 2020 20:00 (30m) AUDITORIUM

How to use Apifon.com mobile marketing platform

Tutorial
Thursday 25 June 2020 20:30 (30m) AUDITORIUM

How to use Chatfuel.com chatbot platform

Tutorial
Thursday 25 June 2020 21:30 (30m) AUDITORIUM

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your engagement

Tutorial
Friday 26 June 2020 18:00 (1h) AUDITORIUM

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Friday 26 June 2020 19:00 (3h) AUDITORIUM

Reporting Digital Marketing Results

How to use Google Data Studio to design and share reports with your clients

Tutorial
Wednesday 01 July 2020 18:00 (1h) AUDITORIUM

The important metrics for all digital marketing tactics & strategies

Lecture
Wednesday 01 July 2020 21:00 (1h) AUDITORIUM

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Thursday 02 July 2020 18:00 (2h) FACULTY LOUNGE

Present your digital and social media report

Presentation
Thursday 02 July 2020 20:00 (2h) AUDITORIUM

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Wednesday 08 July 2020 20:00 (1h) AUDITORIUM

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 11 July 2020 16:00 (2h) AUDITORIUM

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Wednesday 15 July 2020 18:00 (1h) AUDITORIUM

How to analyze costs & prices for your digital marketing services

Lecture
Wednesday 15 July 2020 19:00 (1h) AUDITORIUM

How to launch and run a digital and social media marketing agency

Lecture
Wednesday 15 July 2020 20:00 (1h) AUDITORIUM

Course summary & epilogue

Lecture
Wednesday 15 July 2020 21:00 (1h) AUDITORIUM

Exams & Graduation

Final exams

Final Exam
Friday 17 July 2020 18:30 (2h) LAB

Graduation ceremony

Networking event
Friday 18 September 2020 20:30 (2.5h) PARK

The instructors

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Panos

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Alexandros

Alexandros

Managing Director, SEM - WIZARD.

Dimitris

Dimitris

Managing Director, ESTEPS.

Sotiris

Sotiris

Performance Manager, E-FOOD.

Ilias

Ilias

Managing Director, MRM MCCANN.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros

Lazaros

Business Development Director, APIFON.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Awesome things our graduates say