This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & KPIs. Inspired by the top universities and driven by the latest updates in digital & social media marketing industry.

Attend from home during coronavirus quarantine 

During the coronavirus pandemic, our training takes place in a virtual class via live webinar. The scheduled days & hours, instructors, training material and team exercises remain the same. The quality of the course is always excellent. Students can attend lectures & live tutorials and collaborate with others on exercises & presentations.

You will return in a class to learn & practice

This course takes place in a class in Athens, Greece every week. We will return in class in Athens right after the quarantine is over. Students attend lectures & live tutorials and collaborate with others on exercises & presentations.

You will start working immediately

Complete the seminar faster than others, save your budget and boost your speed to market. This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services.

This is an award winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Industry recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands and corporations.

Enroll to this course and get free access to our e-learning!

If you enroll to our course you get for free our E-Learning Masterclass in Digital & Social Media Marketing. This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors.

 

Industry recognized credentials

Organizations are assured of the quality of this training because it has a long track record as a catalyst for change, a great reputation and is trusted by thousands of top agencies, brands and corporations.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

19h61 lessons

The backlinks

LECTURE

Thu 14 May 2020

15:00 - 19:00

AUDITORIUM

The advertising strategy & media plan

LECTURE

22:25 - 22:25

E-shop conversion rate optimization

LECTURE

Thu 23 Apr 2020

15:00 - 15:30

AUDITORIUM

Elpidis Yannis
Website design & development preparation

LECTURE

Thu 23 Apr 2020

15:30 - 16:00

AUDITORIUM

Elpidis Yannis
Website design & development process

LECTURE

Thu 23 Apr 2020

16:00 - 17:00

AUDITORIUM

Elpidis Yannis
Website landing pages conversion rate optimization

LECTURE

Thu 23 Apr 2020

17:00 - 18:00

AUDITORIUM

Elpidis Yannis

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Thu 23 Apr 2020

18:00 - 19:00

AUDITORIUM

Spiropoulou Elena
How to protect your copyright and respect copyright of others

LECTURE

Thu 07 May 2020

15:00 - 16:00

AUDITORIUM

Spiropoulou Elena

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Wed 29 Apr 2020

15:00 - 16:00

AUDITORIUM

Dimitriadis Dimitris
TikTok studio & community building

PLATFORM DEMONSTRATION

Thu 30 Apr 2020

15:30 - 16:00

AUDITORIUM

Dimitriadis Dimitris
YouTube channel & community building

PLATFORM DEMONSTRATION

Thu 30 Apr 2020

16:00 - 17:00

AUDITORIUM

Dimitriadis Dimitris
Google Business Profile & community building

PLATFORM DEMONSTRATION

Thu 30 Apr 2020

17:00 - 17:30

AUDITORIUM

Dimitriadis Dimitris
Pinterest account & community building

PLATFORM DEMONSTRATION

Thu 30 Apr 2020

17:30 - 17:30

AUDITORIUM

Dimitriadis Dimitris
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Thu 30 Apr 2020

18:00 - 18:30

AUDITORIUM

Dimitriadis Dimitris
LinkedIn page & community building

PLATFORM DEMONSTRATION

Wed 06 May 2020

16:00 - 18:00

AUDITORIUM

Sklavenitis Stefanos

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Fri 08 May 2020

15:00 - 16:00

AUDITORIUM

Alefragis Panos
Content distribution

LECTURE

Fri 08 May 2020

18:00 - 19:00

AUDITORIUM

Alefragis Panos

The social media marketing

LECTURE

Thu 21 May 2020

15:00 - 16:00

AUDITORIUM

Dimitrakopoulou Katerina
Social media live listening & marketing

LECTURE

Thu 21 May 2020

16:00 - 19:00

AUDITORIUM

Dimitrakopoulou Katerina
Social media customer care

LECTURE

Fri 22 May 2020

15:00 - 16:00

AUDITORIUM

Dimitrakopoulou Katerina
Social media posting

LECTURE

Fri 22 May 2020

16:00 - 16:30

AUDITORIUM

Dimitrakopoulou Katerina
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Fri 22 May 2020

16:30 - 17:00

AUDITORIUM

Dimitrakopoulou Katerina
Social media engagement

LECTURE

Fri 22 May 2020

17:00 - 17:30

AUDITORIUM

Dimitrakopoulou Katerina
Social media accounts & followers

LECTURE

Fri 22 May 2020

17:30 - 18:00

AUDITORIUM

Dimitrakopoulou Katerina
Social media crisis management

LECTURE

Fri 22 May 2020

18:00 - 19:00

AUDITORIUM

Dimitrakopoulou Katerina

Meta advertising audiences

PLATFORM DEMONSTRATION

Wed 03 Jun 2020

15:00 - 19:00

AUDITORIUM

Arapogiannis George
Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 04 Jun 2020

15:00 - 18:00

AUDITORIUM

Arapogiannis George
Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Thu 04 Jun 2020

18:00 - 19:00

AUDITORIUM

Arapogiannis George
Premium advertising campaigns

LECTURE

Wed 10 Jun 2020

15:00 - 18:00

AUDITORIUM

Affiliate advertising campaigns

LECTURE

Thu 11 Jun 2020

15:00 - 16:00

AUDITORIUM

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Thu 11 Jun 2020

18:00 - 19:00

AUDITORIUM

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Thu 18 Jun 2020

18:00 - 19:00

AUDITORIUM

Arapogiannis George

The influencer marketing

LECTURE

Wed 24 Jun 2020

15:00 - 16:00

AUDITORIUM

Aivalis Tolis

Email & mobile marketing audience & automations

LECTURE

Thu 25 Jun 2020

15:00 - 16:00

AUDITORIUM

E-mail marketing campaigns

LECTURE

Thu 25 Jun 2020

16:00 - 16:30

AUDITORIUM

Mobile marketing campaigns (SMS, Viber)

LECTURE

Thu 25 Jun 2020

16:30 - 17:00

AUDITORIUM

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Thu 25 Jun 2020

17:00 - 17:30

AUDITORIUM

Digital marketing professionals & how to get a job

LECTURE

Wed 15 Jul 2020

17:00 - 18:00

AUDITORIUM

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Wed 22 Apr 2020

15:00 - 16:00

FACULTY LOUNGE

Aivalis Tolis

Digital marketing tactics overview

LECTURE

Wed 22 Apr 2020

16:00 - 17:00

AUDITORIUM

Aivalis Tolis
The customer, the journey & the funnel

LECTURE

Wed 22 Apr 2020

17:00 - 18:00

AUDITORIUM

Aivalis Tolis
Marketing mix overview

LECTURE

Wed 22 Apr 2020

18:00 - 19:00

AUDITORIUM

Aivalis Tolis

Prepare a content marketing strategy

EXERCISE (TEAM)

Wed 13 May 2020

15:00 - 17:00

FACULTY LOUNGE

Alefragis Panos
Present your content marketing strategy

PRESENTATION (TEAM)

Wed 13 May 2020

17:00 - 19:00

AUDITORIUM

Alefragis Panos

The search engine optimization strategy

LECTURE

Fri 15 May 2020

15:00 - 17:00

AUDITORIUM

Arapogiannis George
Onsite/page content optimization

LECTURE

Fri 15 May 2020

17:00 - 18:00

AUDITORIUM

Arapogiannis George
Onsite/page technical optimization

LECTURE

Fri 15 May 2020

18:00 - 19:00

AUDITORIUM

Arapogiannis George

Check a website and generate a report

EXERCISE (TEAM)

Wed 20 May 2020

15:00 - 17:00

STUDENTS LOUNGE

Arapogiannis George
Present the report and suggestions

PRESENTATION (TEAM)

Wed 20 May 2020

17:00 - 19:00

AUDITORIUM

Arapogiannis George

Prepare different social media posts for a brand

EXERCISE (TEAM)

Wed 27 May 2020

15:00 - 17:00

FACULTY LOUNGE

Dimitrakopoulou Katerina
Present the social media posts

PRESENTATION (TEAM)

Wed 27 May 2020

17:00 - 19:00

AUDITORIUM

Dimitrakopoulou Katerina

Present your digital media plan

PRESENTATION (TEAM)

Fri 19 Jun 2020

15:00 - 17:00

FACULTY LOUNGE

Arapogiannis George
Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Fri 19 Jun 2020

17:00 - 19:00

AUDITORIUM

Arapogiannis George

Exploring retention & advertising

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

15:00 - 16:00

AUDITORIUM

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

16:00 - 19:00

AUDITORIUM

Generate a digital marketing report

EXERCISE (TEAM)

Thu 02 Jul 2020

15:00 - 17:00

FACULTY LOUNGE

Karasaridou Alexandra
Present your digital marketing report

PRESENTATION (TEAM)

Thu 02 Jul 2020

17:00 - 19:00

AUDITORIUM

Karasaridou Alexandra

Course summary & epilogue

LECTURE

Wed 15 Jul 2020

18:00 - 19:00

AUDITORIUM

Aivalis Tolis

Final exams

EXAM

Fri 17 Jul 2020

15:30 - 17:30

LAB

Aivalis Tolis

Professional Diploma

Brands we trained

Course completed