Professional Diploma in Digital & Social Media, Athens

April 2020 (live webinar during quarantine)

This event is completed

Please check all our upcoming events in Athens .

The benefits of studying with us

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

4 MONTHS ACCESS TO 110 HOURS OF E-LEARNING

Free access to amazing videos of the lectures during your course

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

The most advanced topics

The Digital Marketing Strategic Mindset

Course overview

LECTURE
Wednesday 22 April 2020 18:00 (1h) AUDITORIUM

Students welcome and registration

NETWORKING
Wednesday 22 April 2020 18:00 (1h) FACULTY LOUNGE

The digital marketing

LECTURE
Wednesday 22 April 2020 19:00 (1h) AUDITORIUM

The consumer and his online journey

LECTURE
Wednesday 22 April 2020 20:00 (1h) AUDITORIUM

The marketing & sales funnel

LECTURE
Wednesday 22 April 2020 21:00 (1h) AUDITORIUM

The Website Landing Pages

How to optimize your e-shop

LECTURE
Thursday 23 April 2020 18:00 (30m) AUDITORIUM

How to work with content management and e-shop platforms

LECTURE
Thursday 23 April 2020 18:30 (30m) AUDITORIUM

How to work with website design & development agencies

LECTURE
Thursday 23 April 2020 19:00 (1h) AUDITORIUM

How to optimize any of your landing pages

LECTURE
Thursday 23 April 2020 20:00 (1h) AUDITORIUM

The Social Media Platforms

How to create and use a Facebook Page

LIVE TUTORIAL
Wednesday 29 April 2020 18:00 (1h) AUDITORIUM

How to create posts for your Facebook Page with Creator studio

LIVE TUTORIAL
Wednesday 29 April 2020 19:00 (3h) AUDITORIUM

How to create and use a Twitter account

LIVE TUTORIAL
Thursday 30 April 2020 18:00 (30m) AUDITORIUM

How to create and use a TikTok account

LIVE TUTORIAL
Thursday 30 April 2020 18:30 (30m) AUDITORIUM

How to create and use a YouTube channel

LIVE TUTORIAL
Thursday 30 April 2020 19:00 (1h) AUDITORIUM

How to create and use a Google My Business location

LIVE TUTORIAL
Thursday 30 April 2020 20:00 (30m) AUDITORIUM

How to create and use a Pinterest business account

LIVE TUTORIAL
Thursday 30 April 2020 20:30 (0m) AUDITORIUM

How to create and use a SnapChat account

LIVE TUTORIAL
Thursday 30 April 2020 21:00 (30m) AUDITORIUM

How to create and use a Quora account

LIVE TUTORIAL
Thursday 30 April 2020 21:30 (30m) AUDITORIUM

How to create and use a LinkedIn personal profile and CV

LIVE TUTORIAL
Wednesday 06 May 2020 18:00 (1h) AUDITORIUM

How to create and use a LinkedIn company page

LIVE TUTORIAL
Wednesday 06 May 2020 19:00 (2h) AUDITORIUM

How to create and use an Instagram business profile

LIVE TUTORIAL
Wednesday 06 May 2020 21:00 (1h) AUDITORIUM

The Content Production

How to use Lumen5.com to produce video explainers

LIVE TUTORIAL
Thursday 07 May 2020 19:30 (30m) AUDITORIUM

How to use Canva.com to design different graphics

LIVE TUTORIAL
Thursday 07 May 2020 20:30 (30m) AUDITORIUM

How to write structured and optimized texts for your blog articles or publications

LECTURE
Friday 08 May 2020 19:00 (2h) AUDITORIUM

The Content Marketing Strategy Workshop

Prepare a content marketing strategy

TEAM EXERCISE
Wednesday 13 May 2020 18:00 (118h) FACULTY LOUNGE

Present your content marketing strategy

TEAM PRESENTATION
Wednesday 13 May 2020 20:00 (2h) AUDITORIUM

The On-Site Search Engine Optimization (S.E.O.)

How search engines work

LECTURE
Friday 15 May 2020 18:00 (2h) AUDITORIUM

How to optimize your website technical issues

LECTURE
Friday 15 May 2020 20:00 (1h) AUDITORIUM

How to optimize your website and pages content

LECTURE
Friday 15 May 2020 21:00 (1h) AUDITORIUM

The Search Engine Optimization Workshop

Check S.E.O. on a website and generate a report

TEAM EXERCISE
Wednesday 20 May 2020 18:00 (2h) STUDENTS LOUNGE

Present the S.E.O. report and suggestions

TEAM PRESENTATION
Wednesday 20 May 2020 20:00 (2h) AUDITORIUM

The Social Media Marketing Strategy

How to organize your social media team & accounts

LECTURE
Thursday 21 May 2020 18:00 (1h) AUDITORIUM

How to form a social media posts calendar and post frequently

LECTURE
Thursday 21 May 2020 19:00 (3h) AUDITORIUM

How to gain your social media followers

LECTURE
Friday 22 May 2020 18:00 (1h) AUDITORIUM

How to respond to trends and people's posts with live marketing

LECTURE
Friday 22 May 2020 19:00 (30m) AUDITORIUM

How to respond to customer reviews, messages and questions

LECTURE
Friday 22 May 2020 19:30 (30m) AUDITORIUM

How to respond to complaints and manage crisis

LECTURE
Friday 22 May 2020 20:00 (30m) AUDITORIUM

How to use Hootsuite.com mashup tool to post on different social networks

LIVE TUTORIAL
Friday 22 May 2020 20:30 (30m) AUDITORIUM

How to create great posts and stories customized for different social networks

LECTURE
Friday 22 May 2020 21:00 (1h) AUDITORIUM

The Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

TEAM EXERCISE
Wednesday 27 May 2020 18:00 (2h) FACULTY LOUNGE

Present the social media posts

TEAM PRESENTATION
Wednesday 27 May 2020 20:00 (2h) AUDITORIUM

The Digital Advertising Channels and Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

LECTURE
Thursday 28 May 2020 18:00 (1h) AUDITORIUM

How to run display advertising campaigns on premium publishers

LECTURE
Thursday 28 May 2020 19:00 (1h) AUDITORIUM

How to run programmatic display advertising campaigns on premium publishers

LECTURE
Thursday 28 May 2020 20:00 (1h) AUDITORIUM

How to run native advertising campaigns on premium publishers

LECTURE
Thursday 28 May 2020 21:00 (1h) AUDITORIUM

How to create and manage tags on Facebook ads manager

LIVE TUTORIAL
Wednesday 03 June 2020 18:00 (4h) AUDITORIUM

How to use personal Facebook ad account & manager

LIVE TUTORIAL
Thursday 04 June 2020 18:00 (3h) AUDITORIUM

How to use Facebook Audience Insights

LIVE TUTORIAL
Thursday 04 June 2020 21:00 (1h) AUDITORIUM

How to do keywords research for search ads with Keywords Planner or other tools

LIVE TUTORIAL
Wednesday 10 June 2020 18:00 (3h) AUDITORIUM

How to run traffic & conversions advertising campaigns on Google search

LIVE TUTORIAL
Wednesday 10 June 2020 21:00 (1h) AUDITORIUM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

LIVE TUTORIAL
Thursday 11 June 2020 18:00 (1h) AUDITORIUM

How to run awareness & traffic advertising campaigns on Gmail

LIVE TUTORIAL
Thursday 11 June 2020 19:00 (1h) AUDITORIUM

How to run awareness & traffic advertising campaigns on YouTube

LIVE TUTORIAL
Thursday 11 June 2020 20:00 (1h) AUDITORIUM

How to use Google ads manager account for agencies

LIVE TUTORIAL
Thursday 11 June 2020 21:00 (1h) AUDITORIUM

How to run advertising campaigns on LinkedIn

LIVE TUTORIAL
Wednesday 17 June 2020 18:00 (1h) AUDITORIUM

How to run advertising campaigns on Snapchat

LIVE TUTORIAL
Wednesday 17 June 2020 19:00 (30m) AUDITORIUM

How to run advertising campaigns on Reddit

LIVE TUTORIAL
Wednesday 17 June 2020 19:30 (30m) Auditorium

How to run advertising campaigns on Twitter

LIVE TUTORIAL
Wednesday 17 June 2020 20:00 (1h) AUDITORIUM

How to run advertising campaigns on Pinterest

LIVE TUTORIAL
Wednesday 17 June 2020 21:00 (30m) AUDITORIUM

How to run advertising campaigns on Quora

LIVE TUTORIAL
Wednesday 17 June 2020 21:30 (30m) AUDITORIUM

How to run advertising campaigns on affiliate networks (affiliate marketing)

LECTURE
Thursday 18 June 2020 18:00 (2h) AUDITORIUM

How to create and manage Google ads tags (goals)

LIVE TUTORIAL
Thursday 18 June 2020 21:00 (1h) AUDITORIUM

The Digital Advertising Strategy Workshop

Present your digital media plan

TEAM PRESENTATION
Friday 19 June 2020 18:00 (2h) FACULTY LOUNGE

Plan an advertising campaign for a marketing objective

TEAM EXERCISE
Friday 19 June 2020 20:00 (2h) AUDITORIUM

The Influencer Marketing Strategy

How to work with influencers and brand ambassadors

LECTURE
Wednesday 24 June 2020 18:00 (1h) AUDITORIUM

The Digital Reputation and Public Relations

How to manage reputation with content and deep fake content

LECTURE
Wednesday 24 June 2020 20:00 (1h) AUDITORIUM

How to build public relations using digital and social media tactics

LECTURE
Wednesday 24 June 2020 21:00 (1h) AUDITORIUM

The Email and Mobile Marketing Strategy

How to organize customer's data and marketing automation

LECTURE
Thursday 25 June 2020 18:00 (1h) AUDITORIUM

How to run e-mail marketing campaigns

LECTURE
Thursday 25 June 2020 19:00 (30m) AUDITORIUM

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

LECTURE
Thursday 25 June 2020 19:30 (30m) AUDITORIUM

How to use Mailchimp.com e-mail marketing platform

LIVE TUTORIAL
Thursday 25 June 2020 20:00 (30m) AUDITORIUM

How to use Apifon.com mobile marketing platform

LIVE TUTORIAL
Thursday 25 June 2020 20:30 (30m) AUDITORIUM

How to use Chatfuel.com chatbot platform

LIVE TUTORIAL
Thursday 25 June 2020 21:30 (30m) AUDITORIUM

Monitoring with Google Analytics

How to use Google Analytics to monitor your audience

LIVE TUTORIAL
Friday 26 June 2020 18:00 (1h) AUDITORIUM

How to use Google Analytics to monitor your acquisition sources

LIVE TUTORIAL
Friday 26 June 2020 19:00 (3h) AUDITORIUM

The Digital Marketing Metrics & Reporting

How to use Google Data Studio to design and share reports with your clients

LIVE TUTORIAL
Wednesday 01 July 2020 18:00 (1h) AUDITORIUM

How to use Google custom dashboards to design and share reports with your clients

LIVE TUTORIAL
Wednesday 01 July 2020 19:00 (30m) AUDITORIUM

The KPIs and important metrics for all digital marketing strategies

LECTURE
Wednesday 01 July 2020 21:00 (1h) AUDITORIUM

The Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

TEAM EXERCISE
Thursday 02 July 2020 18:00 (2h) FACULTY LOUNGE

Present your digital and social media report

TEAM PRESENTATION
Thursday 02 July 2020 20:00 (2h) AUDITORIUM

The Growth Marketing Methodology & Tactics

The growth hacking case studies

LECTURE
Wednesday 08 July 2020 18:00 (2h) AUDITORIUM

The Marketing & Sales Funnel Methodology & Tactics

How to make a digital marketing funnel step-by-step

LECTURE
Wednesday 08 July 2020 20:00 (1h) AUDITORIUM

The Complete Digital Marketing Strategy

How to prepare a digital marketing brief

LECTURE
Thursday 09 July 2020 18:00 (3h) AUDITORIUM

How to research the market & competition for a digital marketing strategy

LECTURE
Thursday 09 July 2020 21:00 (1h) AUDITORIUM

The Complete Digital Marketing Strategy Workshop

Draft a complete digital and social media strategy

TEAM EXERCISE
Saturday 11 July 2020 10:00 (6h) STUDENTS LOUNGE

Present your digital and social media strategy

TEAM PRESENTATION
Saturday 11 July 2020 16:00 (2h) AUDITORIUM

The Digital Marketing Services

How to work in digital marketing job positions

LECTURE
Wednesday 15 July 2020 18:00 (1h) AUDITORIUM

How to analyze costs & prices for your digital marketing services

LECTURE
Wednesday 15 July 2020 19:00 (1h) AUDITORIUM

How to launch and run a digital and social media marketing agency

LECTURE
Wednesday 15 July 2020 20:00 (1h) AUDITORIUM

Course summary & epilogue

LECTURE
Wednesday 15 July 2020 21:00 (1h) AUDITORIUM

The Exams and Graduation

Final exams

EXAMINATION
Friday 17 July 2020 18:30 (2h) LAB

Graduation ceremony

NETWORKING
Friday 18 September 2020 20:30 (2.5h) PARK

The instructors

Tolis Aivalis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Panos Alefragis

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George Arapogiannis

George Arapogiannis

Managing Director, HUMAN MINDS.

Dimitris Dimitriadis

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Alexandros Kokolis

Alexandros Kokolis

Managing Director, SEM - WIZARD.

Sotiris Pantazis

Sotiris Pantazis

Performance Manager, E-FOOD.

Ilias Pantelopoulos

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Stefanos Sklavenitis

Stefanos Sklavenitis

Managing Partner, Flipside.

Omiros Tsapalos

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, APIFON.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Awesome things our graduates say