Professional Diploma in Digital & Social Media, Athens, Feb 2019

2063 Basic & advanced

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Annual access

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconThursday 14 February 2019 times-icon17:00 (1h) marker-iconSTUDENTS LOUNGE

Course overview

Lecture
calendar-iconThursday 14 February 2019 times-icon18:00 (1h) marker-icon6th Auditorium

Marketing & Digital Marketing fundamentals

3h

The customer, the journey, the funnel

Lecture
calendar-iconThursday 14 February 2019 times-icon19:00 (1h) marker-icon6th Auditorium

The digital marketing fundamentals

Lecture
calendar-iconThursday 14 February 2019 times-icon20:00 (1h) marker-icon6th Auditorium

The marketing mix

Lecture
calendar-iconThursday 14 February 2019 times-icon21:00 (1h) marker-icon6th Auditorium

Working with website developers

1h

Website landing pages conversion rate optimization

Lecture
calendar-iconFriday 15 February 2019 times-icon18:00 (1h) marker-icon6th Auditorium

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconThursday 21 February 2019 times-icon21:00 (1h) marker-icon6th Auditorium

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 19 March 2019 times-icon18:00 (1h) marker-iconAuditorium

Search engine optimization strategy - link building

4h

The backlinks

Lecture
calendar-iconFriday 22 February 2019 times-icon18:00 (4h) marker-icon6th Auditorium

Search engine optimization strategy - content & technical

7h

The search engine optimization strategy

Lecture
calendar-iconThursday 28 February 2019 times-icon18:00 (3h) marker-icon6th Auditorium

Onsite/page content optimization

Lecture
calendar-iconFriday 01 March 2019 times-icon18:00 (2h) marker-iconFaculty

Onsite/page technical optimization

Lecture
calendar-iconFriday 01 March 2019 times-icon20:00 (2h) marker-icon6th Auditorium

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconThursday 07 March 2019 times-icon18:00 (3h) marker-icon6th Auditorium

YouTube channel & community building

Platform demonstration
calendar-iconThursday 14 March 2019 times-icon18:00 (1h) marker-icon6th Auditorium

Google my business account & community building

Platform demonstration
calendar-iconThursday 14 March 2019 times-icon19:00 (30m) marker-icon6th Auditorium

Pinterest account & community building

Platform demonstration
calendar-iconThursday 14 March 2019 times-icon20:00 (30m) marker-icon6th Auditorium

LinkedIn personal profile & community building

Platform demonstration
calendar-iconThursday 14 March 2019 times-icon20:30 (30m) marker-icon6th Auditorium

Social media marketing strategy & calendar

9h

The social media marketing strategy

Lecture
calendar-iconFriday 22 March 2019 times-icon18:00 (3h) marker-icon6th Auditorium

Social media live listening & marketing

Lecture
calendar-iconFriday 22 March 2019 times-icon19:00 (2h) marker-iconAuditorium

Social media customer care

Lecture
calendar-iconFriday 22 March 2019 times-icon21:00 (1h) marker-iconAuditorium

Social media posting

Lecture
calendar-iconThursday 28 March 2019 times-icon18:00 (1h) marker-icon6th Auditorium

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 28 March 2019 times-icon19:00 (1h) marker-icon6th Auditorium

Social media accounts & followers

Lecture
calendar-iconThursday 28 March 2019 times-icon20:00 (1h) marker-icon6th Auditorium

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconFriday 29 March 2019 times-icon18:00 (2h) marker-iconFaculty Lounge

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 29 March 2019 times-icon20:00 (2h) marker-icon6th Auditorium

Advertising platforms & campaigns

17h

Advertising campaigns fundamentals

Lecture
calendar-iconThursday 04 April 2019 times-icon19:00 (1h) marker-icon6th Auditorium

Facebook & Instagram advertising audiences

Platform demonstration
calendar-iconFriday 05 April 2019 times-icon18:00 (4h) marker-iconAuditorium

Facebook & Instagram advertising tags & events

Platform demonstration
calendar-iconThursday 11 April 2019 times-icon18:00 (4h) marker-icon6th Auditorium

Premium display advertising campaigns

Lecture
calendar-iconMonday 15 April 2019 times-icon18:00 (4h) marker-icon6th Auditorium

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconFriday 19 April 2019 times-icon18:00 (4h) marker-icon6th Auditorium

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 10 May 2019 times-icon18:00 (2h) marker-iconStudents Lounge

Present your digital media plan

Teams presentations
calendar-iconFriday 10 May 2019 times-icon20:00 (2h) marker-icon6th Auditorium

Influencer marketing strategy

1h

The influencer marketing strategy

Lecture
calendar-iconMonday 13 May 2019 times-icon18:00 (1h) marker-icon6th Auditorium

Email & mobile marketing strategy

2h

Data & marketing automation

Lecture
calendar-iconMonday 13 May 2019 times-icon20:00 (1h) marker-icon6th Auditorium

E-mail marketing strategy

Lecture
calendar-iconMonday 13 May 2019 times-icon21:00 (1h) marker-icon6th Auditorium

Monitoring with Google Analytics 4

5h

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconMonday 20 May 2019 times-icon18:00 (4h) marker-icon6th Auditorium

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconFriday 24 May 2019 times-icon18:00 (1h) marker-icon6th Auditorium

Reporting digital marketing - metrics

1h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconFriday 24 May 2019 times-icon19:00 (1h) marker-icon6th Auditorium

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconMonday 27 May 2019 times-icon18:00 (2h) marker-icon6th Auditorium

Present your digital and social media report

Teams presentations
calendar-iconMonday 27 May 2019 times-icon20:00 (2h) marker-icon6th Auditorium

Digital marketing strategy & budget - presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 08 June 2019 times-icon16:00 (2h) marker-iconAuditorium

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconTuesday 11 June 2019 times-icon18:00 (1h) marker-icon6th Auditorium

Digital marketing professionals & how to get a job

Lecture
calendar-iconTuesday 11 June 2019 times-icon20:00 (1h) marker-icon6th Auditorium

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconTuesday 11 June 2019 times-icon21:00 (1h) marker-icon6th Auditorium

Exams & graduation

4h

Final exams

Exam
calendar-iconTuesday 18 June 2019 times-icon18:00 (2h) marker-icon6th Auditorium

Graduation ceremony

Networking
calendar-iconTuesday 18 June 2019 times-icon20:00 (2h) marker-iconStudents Lounge

Konstantinos

Konstantinos Androutsos

Head of Digital, GIM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Panos

Panos Ladas

Chief Executive Officer, On.marketing.

Ilias

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Dominikos

Dominikos Pritis

Founder-Editorial Director, TECHINGREEK.COM.

Maria

Maria Rerra

Head of Digital , Kessaris.