About the course

This digital & social media program has a long track record as a catalyst for change and for many years has been awarded as the 'Best Digital & Social Media Diploma in Greece' by Social Media World.

This training which is co-organized with Deree is trusted by more than 800 executives in top agencies, brands and corporations. Designed by experienced professionals, and driven by the latest technology, case studies and online tactics. Course's curriculum is EQF Level 5. Consists of exclusive topics and advanced knowledge and has 97% Net Promoter Score!

Learn from the best, transform your digital career and thrive in your field. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

22h•42 lessons

The backlinks

LECTURE

Fri 22 Feb 2019

16:00 - 20:00

6th Auditorium

The advertising strategy & media plan

LECTURE

22:25 - 22:25

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Thu 21 Feb 2019

19:00 - 20:00

6th Auditorium

How to protect your copyright and respect copyright of others

LECTURE

Tue 19 Mar 2019

16:00 - 17:00

Auditorium

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Thu 07 Mar 2019

16:00 - 19:00

6th Auditorium

YouTube channel & community building

PLATFORM DEMONSTRATION

Thu 14 Mar 2019

16:00 - 17:00

6th Auditorium

Google Business Profile & community building

PLATFORM DEMONSTRATION

Thu 14 Mar 2019

17:00 - 17:30

6th Auditorium

Pinterest account & community building

PLATFORM DEMONSTRATION

Thu 14 Mar 2019

18:00 - 18:30

6th Auditorium

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Thu 14 Mar 2019

18:30 - 19:00

6th Auditorium

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

The social media marketing

LECTURE

Fri 22 Mar 2019

16:00 - 19:00

6th Auditorium

Social media live listening & marketing

LECTURE

Fri 22 Mar 2019

17:00 - 19:00

Auditorium

Social media customer care

LECTURE

Fri 22 Mar 2019

19:00 - 20:00

Auditorium

Social media posting

LECTURE

Thu 28 Mar 2019

16:00 - 17:00

6th Auditorium

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 28 Mar 2019

17:00 - 18:00

6th Auditorium

Social media accounts & followers

LECTURE

Thu 28 Mar 2019

18:00 - 19:00

6th Auditorium

Meta advertising audiences

PLATFORM DEMONSTRATION

Fri 05 Apr 2019

15:00 - 19:00

Auditorium

Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 11 Apr 2019

15:00 - 19:00

6th Auditorium

Premium advertising campaigns

LECTURE

Mon 15 Apr 2019

15:00 - 19:00

6th Auditorium

Affiliate advertising campaigns

LECTURE

Fri 19 Apr 2019

15:00 - 19:00

6th Auditorium

The influencer marketing

LECTURE

Mon 13 May 2019

15:00 - 16:00

6th Auditorium

Email & mobile marketing audience & automations

LECTURE

Mon 13 May 2019

17:00 - 18:00

6th Auditorium

E-mail marketing campaigns

LECTURE

Mon 13 May 2019

18:00 - 19:00

6th Auditorium

Digital marketing professionals & how to get a job

LECTURE

Tue 11 Jun 2019

17:00 - 18:00

6th Auditorium

Students registration & meeting with instructors

NETWORKING

Thu 14 Feb 2019

15:00 - 16:00

STUDENTS LOUNGE

The customer, the journey & the funnel

LECTURE

Thu 14 Feb 2019

17:00 - 18:00

6th Auditorium

Digital marketing tactics overview

LECTURE

Thu 14 Feb 2019

18:00 - 19:00

6th Auditorium

Marketing mix overview

LECTURE

Thu 14 Feb 2019

19:00 - 20:00

6th Auditorium

The search engine optimization strategy

LECTURE

Thu 28 Feb 2019

16:00 - 19:00

6th Auditorium

Onsite/page content optimization

LECTURE

Fri 01 Mar 2019

16:00 - 18:00

Faculty

Onsite/page technical optimization

LECTURE

Fri 01 Mar 2019

18:00 - 20:00

6th Auditorium

Present the social media posts

PRESENTATION (TEAM)

Fri 29 Mar 2019

16:00 - 18:00

Faculty Lounge

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 29 Mar 2019

18:00 - 20:00

6th Auditorium

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Fri 10 May 2019

15:00 - 17:00

Students Lounge

Present your digital media plan

PRESENTATION (TEAM)

Fri 10 May 2019

17:00 - 19:00

6th Auditorium

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Mon 20 May 2019

15:00 - 19:00

6th Auditorium

Exploring retention & advertising

PLATFORM DEMONSTRATION

Fri 24 May 2019

15:00 - 16:00

6th Auditorium

Generate a digital marketing report

EXERCISE (TEAM)

Mon 27 May 2019

15:00 - 17:00

6th Auditorium

Present your digital marketing report

PRESENTATION (TEAM)

Mon 27 May 2019

17:00 - 19:00

6th Auditorium

Course summary & epilogue

LECTURE

Tue 11 Jun 2019

18:00 - 19:00

6th Auditorium

Final exams

EXAM

Tue 18 Jun 2019

15:00 - 17:00

6th Auditorium

Professional Diploma

Brands we trained

Course completed

About the course

Skills you'll gain

Course content

Graduation

Growth marketing strategy

SEO & GEO strategy backlinks22 Feb 2019

Advertising strategy

Working with website developers

Digital marketing URLs & UTMs

Digital marketing legal issues21 Feb - 19 Mar 2019

Content research

Content production

Social media platforms07 Mar - 14 Mar 2019

Content marketing strategy

Search & generative engine optimization strategy

Workshop - Search & generative engine optimization strategy

Social media marketing strategy22 Mar - 28 Mar 2019

Advertising accounts & campaigns fundamentals

Advertising platforms & campaigns05 Apr - 19 Apr 2019

Advertising strategy & media planning

Influencer marketing strategy13 May 2019

Email & mobile marketing strategy13 May 2019

Digital marketing strategy & budget

Digital marketing positions & jobs11 Jun 2019

Creative strategy

Digital marketing services & agencies

Course welcome & overview14 Feb 2019

Marketing & digital marketing14 Feb 2019

Search engine & AI optimization strategy - content & technical28 Feb - 01 Mar 2019

Workshop - Social media marketing strategy29 Mar 2019

Workshop - Advertising strategy & media plan10 May 2019

Monitoring with Google Analytics 420 May - 24 May 2019

Workshop - Reporting digital marketing27 May 2019

Course summary & epilogue11 Jun 2019

Exams18 Jun 2019

Marketing strategy fundamentals

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained