Professional Diploma in Digital & Social Media, Athens

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The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Benefits of studying with us

ACCESS TO PRESENTATIONS!

Free access to valuable material & presentations during your course

4 MONTHS ACCESS TO 110 HOURS OF E-LEARNING!

Free access to amazing videos of the lectures during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

The most advanced topics

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Thursday 26 March 2020 18:00 (3h) Auditorium

How to research the market & competition for a digital marketing strategy

Lecture
Thursday 26 March 2020 21:00 (1h) Auditorium

Content Production

How to use Lumen5.com to produce video explainers

Tutorial
Wednesday 29 January 2020 19:30 (30m) Auditorium

How to use Canva.com to design different graphics

Tutorial
Wednesday 29 January 2020 20:30 (30m) Auditorium

How to write search engine optimized articles for your blog

Lecture
Thursday 30 January 2020 20:00 (1h) Auditorium

Digital Marketing Mindset

Students welcome and registration

Networking event
Wednesday 15 January 2020 17:00 (1h) Faculty Lounge

Course overview

Lecture
Wednesday 15 January 2020 18:00 (1h) AUDITORIUM

The digital marketing

Lecture
Wednesday 15 January 2020 19:00 (1h) Auditorium

The consumer and his online journey

Lecture
Wednesday 15 January 2020 20:00 (1h) Auditorium

The marketing & sales funnel

Lecture
Wednesday 15 January 2020 21:00 (1h) Auditorium

Website & Landing Pages

How to optimize your e-shop

Lecture
Thursday 16 January 2020 18:00 (30m) Auditorium

How to work with content management systems and e-shop platforms

Thursday 16 January 2020 18:30 (30m) Auditorium

How to work with website design & development agencies

Lecture
Thursday 16 January 2020 19:00 (1h) Auditorium

How to optimize any landing page on your websites

Thursday 16 January 2020 20:00 (1h) Auditorium

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Thursday 16 January 2020 21:00 (1h) Auditorium

How to protect your copyright and respect copyright of others

Lecture
Wednesday 29 January 2020 18:00 (1h) Auditorium

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

Live Demo
Friday 17 January 2020 18:00 (2h) Auditorium

How to monitor basic metrics and realtime visitors in Google Analytics

Live Demo
Friday 17 January 2020 20:00 (30m) Auditorium

E-shops

Shopify e-commerce platform

Tutorial
Friday 17 January 2020 20:30 (30m) Auditorium

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Wednesday 22 January 2020 18:00 (1h) Auditorium

How to create posts for your Facebook Page with Creator studio

Tutorial
Wednesday 22 January 2020 19:00 (3h) Auditorium

How to create and use an Instagram business profile

Tutorial
Thursday 23 January 2020 18:00 (1h) Auditorium

How to create and use a LinkedIn personal profile and CV

Tutorial
Thursday 23 January 2020 19:00 (1h) Auditorium

How to create and use a LinkedIn company page

Tutorial
Thursday 23 January 2020 20:00 (2h) Auditorium

How to create and use a Twitter account

Tutorial
Friday 24 January 2020 18:00 (1h) Auditorium

How to create and use a YouTube channel

Tutorial
Friday 24 January 2020 19:00 (1h) Auditorium

How to create and use a Google My Business location

Tutorial
Friday 24 January 2020 20:00 (30m) Auditorium

How to create and use a Pinterest business account

Tutorial
Friday 24 January 2020 20:30 (30m) Auditorium

How to create and use a SnapChat account

Tutorial
Friday 24 January 2020 21:00 (30m) Auditorium

How to create and use a Quora account

Tutorial
Friday 24 January 2020 21:30 (30m) Auditorium

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Thursday 30 January 2020 18:00 (2h) Auditorium

How to distribute and promote your content in different channels

Lecture
Thursday 30 January 2020 21:00 (1h) Auditorium

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 31 January 2020 18:00 (2h) Auditorium

Present your content marketing strategy

Presentation
Friday 31 January 2020 20:00 (2h) Auditorium

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Wednesday 05 February 2020 18:00 (4h) Auditorium

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Thursday 06 February 2020 18:00 (2h) Auditorium

How to optimize your website technical issues

Lecture
Thursday 06 February 2020 20:00 (1h) Auditorium

How to optimize your website and pages content

Lecture
Thursday 06 February 2020 21:00 (1h) Auditorium

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Friday 07 February 2020 18:00 (2h) Students Lounge

Present the S.E.O. report and suggestions

Presentation
Friday 07 February 2020 20:00 (2h) Auditorium

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Wednesday 12 February 2020 18:00 (1h) Auditorium

How to form a social media posts calendar and post frequently

Lecture
Wednesday 12 February 2020 19:00 (2h) Auditorium

How to gain your social media followers

Lecture
Wednesday 12 February 2020 21:00 (1h) Auditorium

How to respond to trends and people's posts with live marketing

Lecture
Thursday 13 February 2020 18:00 (30m) Auditorium

How to respond to customer reviews, messages and questions

Lecture
Thursday 13 February 2020 18:30 (30m) Auditorium

How to respond to complaints and manage crisis

Lecture
Thursday 13 February 2020 19:00 (30m) Auditorium

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Thursday 13 February 2020 20:00 (30m) Auditorium

How to create great posts and stories customized for different social networks

Lecture
Thursday 13 February 2020 21:00 (1h) Auditorium

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Friday 14 February 2020 18:00 (2h) Students Lounge

Present the social media posts

Presentation
Friday 14 February 2020 20:00 (2h) Auditorium

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Wednesday 19 February 2020 18:00 (1h) Auditorium

How to run advertising campaigns on premium publishers

Lecture
Wednesday 19 February 2020 19:00 (1h) Auditorium

How to run programmatic display advertising campaigns on premium publishers

Lecture
Wednesday 19 February 2020 20:00 (1h) Auditorium

How to run native advertising campaigns on premium publishers

Lecture
Wednesday 19 February 2020 21:00 (1h) Auditorium

How to create and manage tags on Facebook ads manager

Tutorial
Thursday 20 February 2020 18:00 (4h) Auditorium

How to use personal Facebook ad account & manager

Tutorial
Friday 21 February 2020 18:00 (2h) Auditorium

How to use Facebook Audience Insights

Tutorial
Friday 21 February 2020 20:00 (2h) Auditorium

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Wednesday 26 February 2020 18:00 (3h) Auditorium

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Wednesday 26 February 2020 21:00 (1h) Auditorium

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Thursday 27 February 2020 18:00 (1h) Auditorium

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Thursday 27 February 2020 19:00 (1h) Auditorium

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Thursday 27 February 2020 20:00 (1h) Auditorium

How to use Google ads manager account for agencies

Tutorial
Thursday 27 February 2020 21:00 (1h) Auditorium

How to run advertising campaigns on LinkedIn

Tutorial
Friday 28 February 2020 18:00 (1h) Auditorium

How to run advertising campaigns on Snapchat

Tutorial
Friday 28 February 2020 19:00 (30m) Auditorium

How to run advertising campaigns on Reddit

Tutorial
Friday 28 February 2020 19:30 (30m) Auditorium

How to run advertising campaigns on Twitter

Tutorial
Friday 28 February 2020 20:00 (1h) Auditorium

How to run advertising campaigns on Pinterest

Tutorial
Friday 28 February 2020 21:00 (30m) Auditorium

How to run advertising campaigns on Quora

Tutorial
Friday 28 February 2020 21:30 (30m) Auditorium

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Wednesday 04 March 2020 18:00 (2h) Auditorium

How to create and manage Google ads tags (goals)

Tutorial
Wednesday 04 March 2020 21:00 (1h) Auditorium

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Thursday 05 March 2020 18:00 (2h) Faculty Lounge

Present your digital media plan

Presentation
Thursday 05 March 2020 20:00 (2h) Auditorium

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Wednesday 11 March 2020 18:00 (1h) Auditorium

Digital Reputation Strategy

The fake & deep fake content

Lecture
Wednesday 11 March 2020 20:00 (1h) Auditorium

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Thursday 12 March 2020 18:00 (30m) Auditorium

How to run e-mail marketing campaigns

Lecture
Thursday 12 March 2020 18:30 (30m) Auditorium

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Thursday 12 March 2020 19:00 (30m) Auditorium

How to use Mailchimp.com e-mail marketing platform

Tutorial
Thursday 12 March 2020 20:00 (30m) Auditorium

How to use Apifon.com mobile marketing platform

Tutorial
Thursday 12 March 2020 20:30 (30m) Auditorium

How to use Chatfuel.com chatbot platform

Tutorial
Thursday 12 March 2020 21:30 (30m) Auditorium

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Friday 13 March 2020 18:00 (3h) Auditorium

How to use Google Analytics 4 to monitor your engagement

Tutorial
Friday 13 March 2020 21:00 (1h) Auditorium

Reporting Digital Marketing Results

How to use Google Data Studio to design and share reports with your clients

Tutorial
Wednesday 18 March 2020 18:00 (1h) Auditorium

The important metrics for all digital marketing tactics & strategies

Lecture
Wednesday 18 March 2020 21:00 (1h) Auditorium

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Thursday 19 March 2020 18:00 (2h) Faculty Lounge

Present your digital and social media report

Presentation
Thursday 19 March 2020 20:00 (2h) Auditorium

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Friday 20 March 2020 20:00 (1h) Auditorium

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 28 March 2020 16:00 (2h) Auditorium

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Wednesday 01 April 2020 18:00 (1h) Auditorium

How to analyze costs & prices for your digital marketing services

Lecture
Wednesday 01 April 2020 19:00 (1h) Auditorium

How to launch and run a digital and social media marketing agency

Lecture
Wednesday 01 April 2020 20:00 (1h) Auditorium

Course summary & epilogue

Lecture
Wednesday 01 April 2020 21:00 (1h) Auditorium

Exams & Graduation

Final exams

Final Exam
Friday 03 April 2020 18:00 (2h) Lab

Graduation ceremony

Networking event
Friday 03 April 2020 20:00 (2h) Students Lounge

The instructors

Tolis

Tolis Aivalis

Managing Partner, aival.com.

Panos

Panos Alefragis

Head of Digital & 360 advertising, thenewtons.gr.

George

George Arapogiannis

Managing Director, humanminds.eu.

Alex

Alex Charalampidis

Managing Director, monks.gr.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Alexandros

Alexandros

Managing Director, sem-wizard.com.

Sotiris

Sotiris

Performance Manager, e-food.gr.

Ilias

Ilias

Managing Director, mccann.gr.

Dominikos

Dominikos

Founder-Editorial Director, techingreek.com.

Elena

Elena Spiropoulou

Managing Partner, cyberlaw.gr.

Omiros

Omiros Tsapalos

Managing Partner, strategycom.gr.

Lazaros

Lazaros Tzanetos

Business Development Director, apifon.com .

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, omd.gr.

Awesome things our graduates say