Professional Diploma in Digital & Social Media

Athens, January 2020

An impressive curriculum

This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & KPIs. Inspired by the top universities and driven by the latest updates in digital & social media marketing industry.

Learn & practice in class

This course takes place in a class. You attend lectures and collaborate with others on exercises & presentations.

Transform faster than others

Complete the seminar in just 3 months, save your budget and boost your speed to market.

Thrive in your career

This professional training is your best step towards having a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services.

This is an awarded education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World in 2016, 2017, 2018.

Why this course is exceptional

Organisations are assured of the quality of this training because it has a long track record as a catalyst for change, a great reputation and is trusted by thousands of top agencies, brands and corporations.

Syllabus Manager

Syllabus Manager
Apostolis Aivalis

Deree - The American College of Greece

Powered By: Deree

  • 18:15 - 22:15 (4 hours)

  • Jan 15 2020 - Apr 3, 2020

  • For basic & advanced students


  • Wednesdays, Thursdays & some Fridays

Benefits of studying with us

ACCESS TO PRESENTATIONS!

Free access to valuable material & presentations during your course

ACCESS TO 110 HOURS OF E-LEARNING!

Free access to amazing videos of the lectures during your course

JOB OPENINGS NOTIFICATIONS

Our alumni gets access & notifications about job offers & positions

ACCESS TO FREE EVENTS

Our alumni gets free participation in mix & match or networking annual events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free participation in monthly meet-ups & annual recap events

AMAZING PERSONAL SUPPORT

Our alumni gets free access to a group of 7000 professionals + a dedicated group for support

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs & call for proposals

The most advanced topics

Pre-learning: Digital & Social Media Fundamentals

Course overview

Lecture
Wednesday 15 January 2020 18:00 (1h) AUDITORIUM

The digital consumer, his online journey & funnel

Lecture
Wednesday 15 January 2020 21:00 (1h) Auditorium

The crowdsourcing, viral & long-tail phenomena

Lecture
Wednesday 15 January 2020 19:00 (1h) Auditorium

The marketing objectives & available digital marketing strategies

Lecture
Wednesday 15 January 2020 20:00 (1h) Auditorium

Students welcome & registration

Networking event
Wednesday 15 January 2020 17:00 (1h) Faculty Lounge

Websites & Landing Pages

Websites legal (GDPR, domains, data privacy, terms, cookies) 

Lecture
Thursday 16 January 2020 21:00 (1h) Auditorium

Designing & optimizing landing pages & preparing your UTMs

Lecture
Thursday 16 January 2020 20:00 (1h) Auditorium

WordPress content management system (CMS)

Tutorial
Thursday 16 January 2020 18:30 (30m) Auditorium

Choosing a website content management system (CMS) or platform

Lecture
Thursday 16 January 2020 18:00 (30m) Auditorium

Working with website design & development agencies

Lecture
Thursday 16 January 2020 19:00 (1h) Auditorium

E-shops

Designing & optimizing e-shops

Lecture
Friday 17 January 2020 18:00 (2h) Auditorium

Choosing an e-shop platform

Lecture
Friday 17 January 2020 20:00 (30m) Auditorium

Shopify e-commerce platform

Tutorial
Friday 17 January 2020 20:30 (30m) Auditorium

E-shops legal issues (GDPR, transactions, returns, terms)

Lecture
Friday 17 January 2020 21:00 (1h) Auditorium

Social Media & Social Networks

YouTube channel

Tutorial
Friday 24 January 2020 19:00 (1h) Auditorium

Google My Business location

Tutorial
Friday 24 January 2020 20:00 (30m) Auditorium

Pinterest business account, boards & pins

Tutorial
Friday 24 January 2020 20:30 (30m) Auditorium

SnapChat messenger & stories

Tutorial
Friday 24 January 2020 21:00 (30m) Auditorium

Quora questions & answers

Tutorial
Friday 24 January 2020 21:30 (30m) Auditorium

Facebook newsfeed, profile & groups

Tutorial
Wednesday 22 January 2020 18:00 (1h) Auditorium

Facebook pages & posts

Tutorial
Wednesday 22 January 2020 19:00 (3h) Auditorium

Instagram business profile

Tutorial
Thursday 23 January 2020 18:00 (1h) Auditorium

LinkedIn newsfeed, profile & groups

Tutorial
Thursday 23 January 2020 19:00 (1h) Auditorium

LinkedIn company pages

Tutorial
Thursday 23 January 2020 20:00 (2h) Auditorium

Twitter account

Tutorial
Friday 24 January 2020 18:00 (1h) Auditorium

Content Marketing

Producing videos

Lecture
Wednesday 29 January 2020 19:00 (30m) Auditorium

Content legal & copyright issues

Lecture
Wednesday 29 January 2020 18:00 (1h) Auditorium

Lumen5 video production tool

Tutorial
Wednesday 29 January 2020 19:30 (30m) Auditorium

Designing graphics

Lecture
Wednesday 29 January 2020 20:00 (30m) Auditorium

Canva graphics design tool

Tutorial
Wednesday 29 January 2020 20:30 (30m) Auditorium

Content marketing strategy & calendar

Lecture
Thursday 30 January 2020 18:00 (2h) Auditorium

Content types, distribution & promotion

Lecture
Thursday 30 January 2020 20:00 (1h) Auditorium

Running a content marketing agency (strategy & services)

Lecture
Thursday 30 January 2020 21:00 (1h) Auditorium

Writing optimized articles for blogs

Lecture
Wednesday 29 January 2020 21:00 (1h) Auditorium

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 31 January 2020 18:00 (2h) Auditorium

Present your content marketing strategy

Presentation
Friday 31 January 2020 20:00 (2h) Auditorium

Search Engine Optimization

Off-site search engine optimization tactics (S.E.O.) for backlinks

Lecture
Thursday 06 February 2020 18:00 (2h) Auditorium

Running an S.E.O. agency (strategy & services)

Presentation
Thursday 06 February 2020 21:00 (1h) Auditorium

SEO site checkup, Screaming Frog, Uber Suggest, Google Search console

Tutorial
Thursday 06 February 2020 20:00 (1h) Auditorium

On-site search engine optimization factors (S.E.O.)

Lecture
Wednesday 05 February 2020 18:00 (4h) Auditorium

Search Engine Optimization Workshop

Check S.E.O. on a web site and generate a report

Team Exercise
Friday 07 February 2020 18:00 (2h) Faculty Lounge

Present the S.E.O. report & proposals

Presentation
Friday 07 February 2020 20:00 (2h) Auditorium

Social Media Marketing

Hootsuite mashup tool

Tutorial
Thursday 13 February 2020 20:00 (30m) Auditorium

Social media accounts setup

Lecture
Wednesday 12 February 2020 18:00 (1h) Auditorium

Social media live marketing

Lecture
Thursday 13 February 2020 18:00 (30m) Auditorium

Social media customer care

Lecture
Thursday 13 February 2020 18:30 (30m) Auditorium

Social media posting

Lecture
Wednesday 12 February 2020 19:00 (2h) Auditorium

Social media engagement & contests

Lecture
Wednesday 12 February 2020 21:00 (1h) Auditorium

Social media crisis management

Lecture
Thursday 13 February 2020 19:00 (30m) Auditorium

Running a social media marketing agency (strategy & services)

Lecture
Thursday 13 February 2020 21:00 (1h) Auditorium

Buffer mashup tool

Tutorial
Thursday 13 February 2020 20:30 (30m) Auditorium

Social Media Marketing Strategy Workshop

Present the social media posts

Presentation
Friday 14 February 2020 20:00 (2h) Auditorium

Prepare different social media posts for a brand

Team Exercise
Friday 14 February 2020 18:00 (2h) Faculty Lounge

Advertising Campaigns

Google display network (G.D.N.) advertising

Tutorial
Thursday 27 February 2020 18:00 (1h) Auditorium

Facebook & Instagram advertising fundamentals

Tutorial
Thursday 20 February 2020 18:00 (4h) Auditorium

Facebook & Instagram advertising fundamentals

Tutorial
Friday 21 February 2020 18:00 (2h) Auditorium

LinkedIn advertising fundamentals

Tutorial
Friday 28 February 2020 18:00 (1h) Auditorium

Twitter advertising fundamentals

Tutorial
Friday 28 February 2020 20:00 (1h) Auditorium

Pinterest advertising fundamentals

Lecture
Friday 28 February 2020 21:00 (30m) Auditorium

Affiliate advertising fundamentals

Lecture
Wednesday 04 March 2020 18:00 (2h) Auditorium

Digital & social media advertising strategy, budget & media plan

Lecture
Wednesday 04 March 2020 20:00 (1h) Auditorium

Google search advertising

Tutorial
Wednesday 26 February 2020 18:00 (3h) Auditorium

Native advertising fundamentals

Lecture
Wednesday 19 February 2020 21:00 (1h) Auditorium

Premium display advertising fundamentals

Lecture
Wednesday 19 February 2020 19:00 (1h) Auditorium

Quora advertising fundamentals

Lecture
Friday 28 February 2020 21:30 (30m) Auditorium

Advertising fundamentals: metrics, KPIs, tags, targeting, bidding, remarketing

Lecture
Wednesday 19 February 2020 18:00 (1h) Auditorium

Snapchat advertising fundamentals

Tutorial
Friday 28 February 2020 19:00 (30m) Auditorium

Reddit advertising fundamentals

Tutorial
Friday 28 February 2020 19:30 (30m) Auditorium

Programmatic advertising fundamentals

Lecture
Wednesday 19 February 2020 20:00 (1h) Auditorium

Setup a Facebook & Instagram advertising campaign

Hands-on
Friday 21 February 2020 20:00 (2h) Auditorium

Setup a Google search advertising campaign

Hands-on
Wednesday 26 February 2020 21:00 (1h) Auditorium

Google Gmail advertising

Tutorial
Thursday 27 February 2020 19:00 (1h) Auditorium

YouTube advertising

Tutorial
Thursday 27 February 2020 20:00 (1h) Auditorium

Setup a Google display advertising campaign

Hands-on
Thursday 27 February 2020 21:00 (1h) Auditorium

Running a media shop or ad agency (strategy & services)

Lecture
Wednesday 04 March 2020 21:00 (1h) Auditorium

Advertising Campaigns Strategy Workshop

Present your digital media plan

Presentation
Thursday 05 March 2020 20:00 (2h) Auditorium

Plan an advertising campaign for a marketing objective

Team Exercise
Thursday 05 March 2020 18:00 (2h) Faculty Lounge

Influencer Marketing

Influencer & brand ambassadors marketing

Lecture
Wednesday 11 March 2020 18:00 (1h) Auditorium

Susurrus.io influencer management tool

Tutorial
Wednesday 11 March 2020 19:00 (30m) Auditorium

Upfluence influencers management tool

Tutorial
Wednesday 11 March 2020 19:30 (30m) Auditorium

Online Reputation Management

Astroturfing

Lecture
Wednesday 11 March 2020 20:00 (1h) Auditorium

Public relations online

Lecture
Wednesday 11 March 2020 21:00 (1h) Auditorium

Messaging

Ε-mail marketing

Lecture
Thursday 12 March 2020 18:30 (30m) Auditorium

Data & marketing automation

Lecture
Thursday 12 March 2020 18:00 (30m) Auditorium

Apifon SMS & Viber messaging platform

Tutorial
Thursday 12 March 2020 20:30 (30m) Auditorium

Mobile marketing (SMS, Viber, Whatapp)

Lecture
Thursday 12 March 2020 19:00 (30m) Auditorium

Mailchimp e-mail newsletter platform

Tutorial
Thursday 12 March 2020 20:00 (30m) Auditorium

Chatbots marketing

Lecture
Thursday 12 March 2020 21:00 (30m) Auditorium

Chat Fuel chatbot

Tutorial
Thursday 12 March 2020 21:30 (30m) Auditorium

Monitoring

Facebook insights & analytics

Tutorial
Friday 13 March 2020 21:00 (1h) Auditorium

Google analytics fundamentals, case studies

Tutorial
Friday 13 March 2020 18:00 (3h) Auditorium

Reporting

Reporting with Google Data Studio

Tutorial
Wednesday 18 March 2020 18:00 (1h) Auditorium

Reporting with Report Garden

Tutorial
Wednesday 18 March 2020 20:00 (1h) Auditorium