Professional Diploma in Digital & Social Media, Athens

Athens, October 2019

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Course's topics

Pre-learning: Digital & Social Media Fundamentals

Course overview

Lecture
Wednesday 09 October 2019 18:00 (1h) 6th Auditorium

The digital consumer, his online journey & funnel

Lecture
Wednesday 09 October 2019 21:00 (1h) 6th Auditorium

The crowdsourcing, viral & long-tail phenomena

Lecture
Wednesday 09 October 2019 19:00 (1h) 6th Auditorium

The marketing objectives & available digital marketing strategies

Lecture
Wednesday 09 October 2019 20:00 (1h) 6th Auditorium

Students welcome & registration

Networking event
Wednesday 09 October 2019 17:00 (1h) Faculty Lounge

Websites & Landing Pages

Websites legal (GDPR, domains, data privacy, terms, cookies) 

Lecture
Thursday 10 October 2019 21:00 (1h) 6th Auditorium

Designing & optimizing landing pages & preparing your UTMs

Lecture
Thursday 10 October 2019 20:00 (1h) 6th Auditorium

WordPress content management system (CMS)

Tutorial
Thursday 10 October 2019 18:30 (30m) 6th Auditorium

Choosing a website content management system (CMS) or platform

Lecture
Thursday 10 October 2019 18:00 (30m) 6th Auditorium

Working with website design & development agencies

Lecture
Thursday 10 October 2019 19:00 (1h) 6th Auditorium

E-shops

Designing & optimizing e-shops

Lecture
Friday 11 October 2019 18:00 (2h) 6th Auditorium

Choosing an e-shop platform

Lecture
Friday 11 October 2019 20:00 (30m) 6th Auditorium

Shopify e-commerce platform

Tutorial
Friday 11 October 2019 20:30 (30m) 6th Auditorium

E-shops legal issues (GDPR, transactions, returns, terms)

Lecture
Friday 11 October 2019 21:00 (1h) 6th Auditorium

Social Media & Social Networks

YouTube channel

Tutorial
Friday 18 October 2019 19:00 (1h) 6th Auditorium

Google My Business location

Tutorial
Friday 18 October 2019 20:00 (30m) 6th Auditorium

Pinterest business account, boards & pins

Tutorial
Friday 18 October 2019 20:30 (30m) 6th Auditorium

SnapChat messenger & stories

Tutorial
Friday 18 October 2019 21:00 (30m) 6th Auditorium

Quora questions & answers

Tutorial
Friday 18 October 2019 21:30 (30m) 6th Auditorium

Facebook newsfeed, profile & groups

Tutorial
Wednesday 16 October 2019 18:00 (1h) 6th Auditorium

Facebook pages & posts

Tutorial
Wednesday 16 October 2019 19:00 (3h) 6th Auditorium

Instagram business profile

Tutorial
Thursday 17 October 2019 18:00 (1h) 6th Auditorium

LinkedIn newsfeed, profile & groups

Tutorial
Thursday 17 October 2019 19:00 (2h) 6th Auditorium

LinkedIn company pages

Tutorial
Thursday 17 October 2019 21:00 (1h) 6th Auditorium

Twitter account

Tutorial
Friday 18 October 2019 18:00 (1h) 6th Auditorium

Content Marketing

Producing videos

Lecture
Wednesday 23 October 2019 19:00 (30m) 6th Auditorium

Content legal & copyright issues

Lecture
Wednesday 23 October 2019 18:00 (1h) 6th Auditorium

Lumen5 video production tool

Tutorial
Wednesday 23 October 2019 19:30 (30m) 6th Auditorium

Designing graphics

Lecture
Wednesday 23 October 2019 20:00 (30m) 6th Auditorium

Canva graphics design tool

Tutorial
Wednesday 23 October 2019 20:30 (30m) 6th Auditorium

Content marketing strategy & calendar

Lecture
Thursday 24 October 2019 18:00 (1h) 6th Auditorium

Content types, distribution & promotion

Lecture
Thursday 24 October 2019 19:00 (2h) 6th Auditorium

Running a content marketing agency (strategy & services)

Lecture
Thursday 24 October 2019 21:00 (1h) 6th Auditorium

Writing optimized articles for blogs

Lecture
Wednesday 23 October 2019 21:00 (1h) 6th Auditorium

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 25 October 2019 18:00 (2h) Student Lounge

Present your content marketing strategy

Presentation
Friday 25 October 2019 20:00 (2h) 6th Auditorium

Search Engine Optimization

Off-site search engine optimization tactics (S.E.O.) for backlinks

Lecture
Thursday 31 October 2019 18:00 (2h) 6th Auditorium

Running an S.E.O. agency (strategy & services)

Presentation
Thursday 31 October 2019 21:00 (1h) 6th Auditorium

SEO site checkup, Screaming Frog, Uber Suggest, Google Search console

Tutorial
Thursday 31 October 2019 20:00 (1h) 6th Auditorium

On-site search engine optimization factors (S.E.O.)

Lecture
Wednesday 30 October 2019 18:00 (4h) 6th Auditorium

Search Engine Optimization Workshop

Check S.E.O. on a web site and generate a report

Team Exercise
Friday 01 November 2019 18:00 (2h) Faculty Lounge

Present the S.E.O. report & proposals

Presentation
Friday 01 November 2019 20:00 (2h) 6th Auditorium

Social Media Marketing

Hootsuite mashup tool

Tutorial
Thursday 07 November 2019 20:00 (30m) 6th Auditorium

Social media accounts setup

Lecture
Wednesday 06 November 2019 18:00 (1h) 6th Auditorium

Social media live marketing

Lecture
Thursday 07 November 2019 18:00 (30m) 6th Auditorium

Social media customer care

Lecture
Thursday 07 November 2019 18:30 (30m) 6th Auditorium

Social media posting

Lecture
Wednesday 06 November 2019 19:00 (2h) 6th Auditorium

Social media engagement & contests

Lecture
Wednesday 06 November 2019 21:00 (1h) 6th Auditorium

Social media crisis management

Lecture
Thursday 07 November 2019 19:00 (1h) 6th Auditorium

Running a social media marketing agency (strategy & services)

Lecture
Thursday 07 November 2019 21:00 (1h) 6th Auditorium

Buffer mashup tool

Tutorial
Thursday 07 November 2019 20:30 (30m) 6th Auditorium

Social Media Marketing Strategy Workshop

Present the social media posts

Presentation
Friday 08 November 2019 20:00 (2h) 6th Auditorium

Prepare different social media posts for a brand

Team Exercise
Friday 08 November 2019 18:00 (2h) Students Lounge

Advertising Campaigns

Google display network (G.D.N.) advertising

Tutorial
Friday 15 November 2019 18:00 (1h) 6th Auditorium

Facebook & Instagram advertising fundamentals

Tutorial
Wednesday 20 November 2019 18:00 (4h) 6th Auditorium

Facebook & Instagram advertising fundamentals

Tutorial
Thursday 21 November 2019 18:00 (2h) 6th Auditorium

LinkedIn advertising fundamentals

Tutorial
Friday 22 November 2019 18:00 (1h) 6th Auditorium

Twitter advertising fundamentals

Tutorial
Friday 22 November 2019 19:00 (1h) 6th Auditorium

Pinterest advertising fundamentals

Lecture
Friday 22 November 2019 21:00 (30m) 6th Auditorium

Affiliate advertising fundamentals

Lecture
Wednesday 27 November 2019 18:00 (2h) 6th Auditorium

Digital & social media advertising strategy, budget & media plan

Lecture
Wednesday 27 November 2019 20:00 (1h) 6th Auditorium

Google search advertising

Tutorial
Thursday 14 November 2019 18:00 (3h) 6th Auditorium

Native advertising fundamentals

Lecture
Wednesday 13 November 2019 21:00 (1h) 6th Auditorium

Premium display advertising fundamentals

Lecture
Wednesday 13 November 2019 19:00 (1h) 6th Auditorium

Quora advertising fundamentals

Lecture
Friday 22 November 2019 21:30 (30m) 6th Auditorium

Advertising fundamentals: metrics, KPIs, tags, targeting, bidding, remarketing

Lecture
Wednesday 13 November 2019 18:00 (1h) 6th Auditorium

Snapchat advertising fundamentals

Tutorial
Friday 22 November 2019 19:00 (30m) 6th Auditorium

Reddit advertising fundamentals

Tutorial
Wednesday 27 November 2019 19:30 (30m) 6th Auditorium

Programmatic advertising fundamentals

Lecture
Wednesday 13 November 2019 20:00 (1h) Auditorium

Setup a Facebook & Instagram advertising campaign

Hands-on
Thursday 21 November 2019 20:00 (2h) 6th Auditorium

Setup a Google search advertising campaign

Hands-on
Thursday 14 November 2019 21:00 (1h) 6th Auditorium

Google Gmail advertising

Tutorial
Friday 15 November 2019 19:00 (1h) 6th Auditorium

YouTube advertising

Tutorial
Friday 15 November 2019 20:00 (1h) 6th Auditorium

Setup a Google display advertising campaign

Hands-on
Friday 15 November 2019 21:00 (1h) 6th Auditorium

Running a media shop or ad agency (strategy & services)

Lecture
Wednesday 27 November 2019 21:00 (1h) 6th Auditorium

Advertising Campaigns Strategy Workshop

Present your digital media plan

Presentation
Wednesday 04 December 2019 20:00 (2h) 6th Auditorium

Plan an advertising campaign for a marketing objective

Team Exercise
Wednesday 04 December 2019 18:00 (2h) Faculty Lounge

Influencer Marketing

Influencer & brand ambassadors marketing

Lecture
Thursday 05 December 2019 18:00 (1h) 6th Auditorium

Susurrus.io influencer management tool

Tutorial
Thursday 05 December 2019 19:00 (30m) 6th Auditorium

Upfluence influencers management tool

Tutorial
Thursday 05 December 2019 19:30 (30m) 6th Auditorium

Online Reputation Management

Astroturfing

Lecture
Thursday 05 December 2019 20:00 (1h) 6th Auditorium

Public relations online

Lecture
Thursday 05 December 2019 21:00 (1h) 6th Auditorium

Messaging

Ε-mail marketing

Lecture
Friday 06 December 2019 19:00 (30m) 6th Auditorium

Data & marketing automation

Lecture
Friday 06 December 2019 18:00 (1h) 6th Auditorium

Apifon SMS & Viber messaging platform

Tutorial
Friday 06 December 2019 20:30 (30m) 6th Auditorium

Mobile marketing (SMS, Viber, Whatapp)

Lecture
Friday 06 December 2019 19:30 (30m) 6th Auditorium

Mailchimp e-mail newsletter platform

Tutorial
Friday 06 December 2019 20:00 (30m) 6th Auditorium

Chatbots marketing

Lecture
Friday 06 December 2019 21:00 (30m) 6th Auditorium

Chat Fuel chatbot

Tutorial
Friday 06 December 2019 21:30 (30m) 6th Auditorium

Monitoring

Facebook insights & analytics

Tutorial
Wednesday 11 December 2019 21:00 (1h) 6th Auditorium

Google analytics fundamentals, case studies

Tutorial
Wednesday 11 December 2019 18:00 (3h) 6th Auditorium

Reporting

Reporting with Google Data Studio

Tutorial
Thursday 12 December 2019 18:00 (1h) 6th Auditorium

Reporting with Report Garden

Tutorial
Thursday 12 December 2019 20:00 (1h) 6th Auditorium