Professional Diploma in Digital & Social Media, Athens, Oct 2019

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

Please check all our upcoming events in this city .

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Thursday 19 December 2019 18:00 (3h) 6th Auditorium

How to research the market & competition for a digital marketing strategy

Lecture
Thursday 19 December 2019 21:00 (1h) 6th Auditorium

Digital Marketing Mindset

Students welcome and registration

Networking event
Wednesday 09 October 2019 17:00 (1h) Faculty Lounge

Course overview

Lecture
Wednesday 09 October 2019 18:00 (1h) 6th Auditorium

The digital marketing

Lecture
Wednesday 09 October 2019 19:00 (1h) 6th Auditorium

The marketing & sales funnel

Lecture
Wednesday 09 October 2019 20:00 (1h) 6th Auditorium

The consumer and his online journey

Lecture
Wednesday 09 October 2019 21:00 (1h) 6th Auditorium

Website & Landing Pages

How to optimize your e-shop

Lecture
Thursday 10 October 2019 18:00 (30m) 6th Auditorium

How to work with content management systems and e-shop platforms

Thursday 10 October 2019 18:30 (30m) 6th Auditorium

How to work with website design & development agencies

Lecture
Thursday 10 October 2019 19:00 (1h) 6th Auditorium

How to optimize any landing page on your websites

Thursday 10 October 2019 20:00 (1h) 6th Auditorium

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Thursday 10 October 2019 21:00 (1h) 6th Auditorium

How to protect your copyright and respect copyright of others

Lecture
Wednesday 23 October 2019 18:00 (1h) 6th Auditorium

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

Live Demo
Friday 11 October 2019 18:00 (2h) 6th Auditorium

How to monitor basic metrics and realtime visitors in Google Analytics

Live Demo
Friday 11 October 2019 20:00 (30m) 6th Auditorium

E-shops

Shopify e-commerce platform

Tutorial
Friday 11 October 2019 20:30 (30m) 6th Auditorium

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Wednesday 16 October 2019 18:00 (1h) 6th Auditorium

How to create posts for your Facebook Page with Creator studio

Tutorial
Wednesday 16 October 2019 19:00 (3h) 6th Auditorium

How to create and use an Instagram business profile

Tutorial
Thursday 17 October 2019 18:00 (1h) 6th Auditorium

How to create and use a LinkedIn personal profile and CV

Tutorial
Thursday 17 October 2019 19:00 (2h) 6th Auditorium

How to create and use a LinkedIn company page

Tutorial
Thursday 17 October 2019 21:00 (1h) 6th Auditorium

How to create and use a Twitter account

Tutorial
Friday 18 October 2019 18:00 (1h) 6th Auditorium

How to create and use a YouTube channel

Tutorial
Friday 18 October 2019 19:00 (1h) 6th Auditorium

How to create and use a Google My Business location

Tutorial
Friday 18 October 2019 20:00 (30m) 6th Auditorium

How to create and use a Pinterest business account

Tutorial
Friday 18 October 2019 20:30 (30m) 6th Auditorium

How to create and use a SnapChat account

Tutorial
Friday 18 October 2019 21:00 (30m) 6th Auditorium

How to create and use a Quora account

Tutorial
Friday 18 October 2019 21:30 (30m) 6th Auditorium

Content Production

How to use Lumen5.com to produce video explainers

Tutorial
Wednesday 23 October 2019 19:30 (30m) 6th Auditorium

How to use Canva.com to design different graphics

Tutorial
Wednesday 23 October 2019 20:30 (30m) 6th Auditorium

How to write search engine optimized articles for your blog

Lecture
Thursday 24 October 2019 19:00 (2h) 6th Auditorium

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Thursday 24 October 2019 18:00 (1h) 6th Auditorium

How to distribute and promote your content in different channels

Lecture
Thursday 24 October 2019 21:00 (1h) 6th Auditorium

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 25 October 2019 18:00 (2h) Student Lounge

Present your content marketing strategy

Presentation
Friday 25 October 2019 20:00 (2h) 6th Auditorium

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Wednesday 30 October 2019 18:00 (4h) 6th Auditorium

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Thursday 31 October 2019 18:00 (2h) 6th Auditorium

How to optimize your website technical issues

Lecture
Thursday 31 October 2019 20:00 (1h) 6th Auditorium

How to optimize your website and pages content

Lecture
Thursday 31 October 2019 21:00 (1h) 6th Auditorium

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Friday 01 November 2019 18:00 (2h) Faculty Lounge

Present the S.E.O. report and suggestions

Presentation
Friday 01 November 2019 20:00 (2h) 6th Auditorium

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Wednesday 06 November 2019 18:00 (1h) 6th Auditorium

How to form a social media posts calendar and post frequently

Lecture
Wednesday 06 November 2019 19:00 (2h) 6th Auditorium

How to gain your social media followers

Lecture
Wednesday 06 November 2019 21:00 (1h) 6th Auditorium

How to respond to trends and people's posts with live marketing

Lecture
Thursday 07 November 2019 18:00 (30m) 6th Auditorium

How to respond to customer reviews, messages and questions

Lecture
Thursday 07 November 2019 18:30 (30m) 6th Auditorium

How to respond to complaints and manage crisis

Lecture
Thursday 07 November 2019 19:00 (1h) 6th Auditorium

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Thursday 07 November 2019 20:00 (30m) 6th Auditorium

How to create great posts and stories customized for different social networks

Lecture
Thursday 07 November 2019 21:00 (1h) 6th Auditorium

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Friday 08 November 2019 18:00 (2h) Students Lounge

Present the social media posts

Presentation
Friday 08 November 2019 20:00 (2h) 6th Auditorium

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Wednesday 13 November 2019 18:00 (1h) 6th Auditorium

How to run advertising campaigns on premium publishers

Lecture
Wednesday 13 November 2019 19:00 (1h) 6th Auditorium

How to run programmatic display advertising campaigns on premium publishers

Lecture
Wednesday 13 November 2019 20:00 (1h) Auditorium

How to run native advertising campaigns on premium publishers

Lecture
Wednesday 13 November 2019 21:00 (1h) 6th Auditorium

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Thursday 14 November 2019 18:00 (3h) 6th Auditorium

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Thursday 14 November 2019 21:00 (1h) 6th Auditorium

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Friday 15 November 2019 18:00 (1h) 6th Auditorium

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Friday 15 November 2019 19:00 (1h) 6th Auditorium

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Friday 15 November 2019 20:00 (1h) 6th Auditorium

How to use Google ads manager account for agencies

Tutorial
Friday 15 November 2019 21:00 (1h) 6th Auditorium

How to create and manage tags on Facebook ads manager

Tutorial
Wednesday 20 November 2019 18:00 (4h) 6th Auditorium

How to use personal Facebook ad account & manager

Tutorial
Thursday 21 November 2019 18:00 (2h) 6th Auditorium

How to use Facebook Audience Insights

Tutorial
Thursday 21 November 2019 20:00 (2h) 6th Auditorium

How to run advertising campaigns on LinkedIn

Tutorial
Friday 22 November 2019 18:00 (1h) 6th Auditorium

How to run advertising campaigns on Snapchat

Tutorial
Friday 22 November 2019 19:00 (30m) 6th Auditorium

How to run advertising campaigns on Twitter

Tutorial
Friday 22 November 2019 19:00 (1h) 6th Auditorium

How to run advertising campaigns on Pinterest

Tutorial
Friday 22 November 2019 21:00 (30m) 6th Auditorium

How to run advertising campaigns on Quora

Tutorial
Friday 22 November 2019 21:30 (30m) 6th Auditorium

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Wednesday 27 November 2019 18:00 (2h) 6th Auditorium

How to run advertising campaigns on TikTok

Tutorial
Wednesday 27 November 2019 19:30 (30m) 6th Auditorium

How to create and manage Google ads tags (goals)

Tutorial
Wednesday 27 November 2019 21:00 (1h) 6th Auditorium

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Wednesday 04 December 2019 18:00 (2h) Faculty Lounge

Present your digital media plan

Presentation
Wednesday 04 December 2019 20:00 (2h) 6th Auditorium

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Thursday 05 December 2019 18:00 (1h) 6th Auditorium

Digital Reputation Strategy

The fake & deep fake content

Lecture
Thursday 05 December 2019 20:00 (1h) 6th Auditorium

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Friday 06 December 2019 18:00 (1h) 6th Auditorium

How to run e-mail marketing campaigns

Lecture
Friday 06 December 2019 19:00 (30m) 6th Auditorium

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Friday 06 December 2019 19:30 (30m) 6th Auditorium

How to use Mailchimp.com e-mail marketing platform

Tutorial
Friday 06 December 2019 20:00 (30m) 6th Auditorium

How to use Apifon.com mobile marketing platform

Tutorial
Friday 06 December 2019 20:30 (30m) 6th Auditorium

How to use Chatfuel.com chatbot platform

Tutorial
Friday 06 December 2019 21:30 (30m) 6th Auditorium

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Wednesday 11 December 2019 18:00 (3h) 6th Auditorium

How to use Google Analytics 4 to monitor your engagement

Tutorial
Wednesday 11 December 2019 21:00 (1h) 6th Auditorium

Reporting Digital Marketing Results

How to use Google Data Studio to design and share reports with your clients

Tutorial
Thursday 12 December 2019 18:00 (1h) 6th Auditorium

The important metrics for all digital marketing tactics & strategies

Lecture
Thursday 12 December 2019 21:00 (1h) 6th Auditorium

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Friday 13 December 2019 18:00 (2h) Faculty Lounge

Present your digital and social media report

Presentation
Friday 13 December 2019 20:00 (2h) 6th Auditorium

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Wednesday 18 December 2019 20:00 (1h) 6th Auditorium

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 21 December 2019 10:00 (6h) Faculty Lounge

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Wednesday 08 January 2020 18:00 (1h) 6th Auditorium

How to analyze costs & prices for your digital marketing services

Lecture
Wednesday 08 January 2020 19:00 (1h) 6th Auditorium

How to launch and run a digital and social media marketing agency

Lecture
Wednesday 08 January 2020 20:00 (1h) 6th Auditorium

Course summary & epilogue

Lecture
Wednesday 08 January 2020 21:00 (1h) 6th Auditorium

Exams & Graduation

Final exams

Final Exam
Friday 10 January 2020 18:30 (2h) 6th Auditorium

Graduation ceremony

Networking event
Friday 10 January 2020 20:30 (2h) Students Lounge

Ethel

Ethel

LinkedIn Trainer, Ethel Agelatou.

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Panos

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

Konstantinos

Konstantinos

Head of Digital, GIM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Ilias

Ilias

Managing Director, MRM MCCANN.

Panagiotis

Panagiotis Papachatzis

Managing Director, The Agency.

Dominikos

Dominikos

Founder-Editorial Director, TECHINGREEK.COM.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros

Lazaros

Business Development Director, APIFON.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.