Course overview

This EQF 5 level training program has an exceptional curriculum. Includes all the digital marketing channels, strategies, tools, metrics, KPIs and roles. After completing this course, graduates will be able to find a job or offer services into digital marketing. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Our course has a long track record as a catalyst for change and is trusted by thousands of executives in top agencies, brands and corporations. Inspired by the top universities, designed by experienced hands-on professionals and driven by the latest updates in digital & social media marketing industry.

An awarded course

Awarded as the 'Best Digital & Social Media Education', by Social Media World in 2016, 2017, 2018.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

19h•60 lessons

The backlinks

LECTURE

Wed 30 Oct 2019

16:00 - 20:00

6th Auditorium

The advertising strategy & media plan

LECTURE

22:25 - 22:25

E-shop conversion rate optimization

LECTURE

Thu 10 Oct 2019

15:00 - 15:30

6th Auditorium

Website design & development preparation

LECTURE

Thu 10 Oct 2019

15:30 - 16:00

6th Auditorium

Website design & development process

LECTURE

Thu 10 Oct 2019

16:00 - 17:00

6th Auditorium

Website landing pages conversion rate optimization

LECTURE

Thu 10 Oct 2019

17:00 - 18:00

6th Auditorium

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Thu 10 Oct 2019

18:00 - 19:00

6th Auditorium

How to protect your copyright and respect copyright of others

LECTURE

Wed 23 Oct 2019

15:00 - 16:00

6th Auditorium

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Wed 16 Oct 2019

15:00 - 16:00

6th Auditorium

LinkedIn page & community building

PLATFORM DEMONSTRATION

Thu 17 Oct 2019

18:00 - 19:00

6th Auditorium

YouTube channel & community building

PLATFORM DEMONSTRATION

Fri 18 Oct 2019

16:00 - 17:00

6th Auditorium

Google Business Profile & community building

PLATFORM DEMONSTRATION

Fri 18 Oct 2019

17:00 - 17:30

6th Auditorium

Pinterest account & community building

PLATFORM DEMONSTRATION

Fri 18 Oct 2019

17:30 - 18:00

6th Auditorium

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Fri 18 Oct 2019

18:00 - 18:30

6th Auditorium

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Thu 24 Oct 2019

15:00 - 16:00

6th Auditorium

Content distribution

LECTURE

Thu 24 Oct 2019

18:00 - 19:00

6th Auditorium

The social media marketing

LECTURE

Wed 06 Nov 2019

16:00 - 17:00

6th Auditorium

Social media live listening & marketing

LECTURE

Wed 06 Nov 2019

17:00 - 19:00

6th Auditorium

Social media customer care

LECTURE

Wed 06 Nov 2019

19:00 - 20:00

6th Auditorium

Social media posting

LECTURE

Thu 07 Nov 2019

16:00 - 16:30

6th Auditorium

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 07 Nov 2019

16:30 - 17:00

6th Auditorium

Social media engagement

LECTURE

Thu 07 Nov 2019

17:00 - 18:00

6th Auditorium

Social media accounts & followers

LECTURE

Thu 07 Nov 2019

18:00 - 18:30

6th Auditorium

Social media crisis management

LECTURE

Thu 07 Nov 2019

19:00 - 20:00

6th Auditorium

Premium advertising campaigns

LECTURE

Thu 14 Nov 2019

16:00 - 19:00

6th Auditorium

Affiliate advertising campaigns

LECTURE

Fri 15 Nov 2019

16:00 - 17:00

6th Auditorium

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Fri 15 Nov 2019

19:00 - 20:00

6th Auditorium

Meta advertising audiences

PLATFORM DEMONSTRATION

Wed 20 Nov 2019

16:00 - 20:00

6th Auditorium

Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 21 Nov 2019

16:00 - 18:00

6th Auditorium

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Thu 21 Nov 2019

18:00 - 20:00

6th Auditorium

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 27 Nov 2019

19:00 - 20:00

6th Auditorium

The influencer marketing

LECTURE

Thu 05 Dec 2019

16:00 - 17:00

6th Auditorium

Email & mobile marketing audience & automations

LECTURE

Fri 06 Dec 2019

16:00 - 17:00

6th Auditorium

E-mail marketing campaigns

LECTURE

Fri 06 Dec 2019

17:00 - 17:30

6th Auditorium

Mobile marketing campaigns (SMS, Viber)

LECTURE

Fri 06 Dec 2019

17:30 - 18:00

6th Auditorium

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Fri 06 Dec 2019

18:00 - 18:30

6th Auditorium

Digital marketing professionals & how to get a job

LECTURE

Wed 08 Jan 2020

18:00 - 19:00

6th Auditorium

Students registration & meeting with instructors

NETWORKING

Wed 09 Oct 2019

14:00 - 15:00

Faculty Lounge

Digital marketing tactics overview

LECTURE

Wed 09 Oct 2019

16:00 - 17:00

6th Auditorium

Marketing mix overview

LECTURE

Wed 09 Oct 2019

17:00 - 18:00

6th Auditorium

The customer, the journey & the funnel

LECTURE

Wed 09 Oct 2019

18:00 - 19:00

6th Auditorium

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 25 Oct 2019

15:00 - 17:00

Student Lounge

Present your content marketing strategy

PRESENTATION (TEAM)

Fri 25 Oct 2019

17:00 - 19:00

6th Auditorium

The search engine optimization strategy

LECTURE

Thu 31 Oct 2019

16:00 - 18:00

6th Auditorium

Onsite/page content optimization

LECTURE

Thu 31 Oct 2019

18:00 - 19:00

6th Auditorium

Onsite/page technical optimization

LECTURE

Thu 31 Oct 2019

19:00 - 20:00

6th Auditorium

Check a website and generate a report

EXERCISE (TEAM)

Fri 01 Nov 2019

16:00 - 18:00

Faculty Lounge

Present the report and suggestions

PRESENTATION (TEAM)

Fri 01 Nov 2019

18:00 - 20:00

6th Auditorium

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 08 Nov 2019

16:00 - 18:00

Students Lounge

Present the social media posts

PRESENTATION (TEAM)

Fri 08 Nov 2019

18:00 - 20:00

6th Auditorium

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Wed 04 Dec 2019

16:00 - 18:00

Faculty Lounge

Present your digital media plan

PRESENTATION (TEAM)

Wed 04 Dec 2019

18:00 - 20:00

6th Auditorium

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 11 Dec 2019

16:00 - 19:00

6th Auditorium

Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 11 Dec 2019

19:00 - 20:00

6th Auditorium

Generate a digital marketing report

EXERCISE (TEAM)

Fri 13 Dec 2019

16:00 - 18:00

Faculty Lounge

Present your digital marketing report

PRESENTATION (TEAM)

Fri 13 Dec 2019

18:00 - 20:00

6th Auditorium

Course summary & epilogue

LECTURE

Wed 08 Jan 2020

19:00 - 20:00

6th Auditorium

Final exams

EXAM

Fri 10 Jan 2020

16:30 - 18:30

6th Auditorium

Professional Diploma

Brands we trained

Course completed

Course overview

An awarded course

Skills you'll gain

Course content

Graduation

Growth marketing strategy

SEO & GEO strategy backlinks30 Oct 2019

Advertising strategy

Working with website developers10 Oct 2019

Digital marketing URLs & UTMs

Digital marketing legal issues10 Oct - 23 Oct 2019

Content & keywords research strategy

Audiovisual production with AI

Social media platforms16 Oct - 18 Oct 2019

Content marketing strategy24 Oct 2019

Search & generative engine optimization strategy

Social media marketing strategy06 Nov - 07 Nov 2019

Advertising fundamentals

Advertising platforms & campaigns14 Nov - 27 Nov 2019

Advertising strategy & media plan

Influencer marketing strategy05 Dec 2019

Email & mobile marketing strategy06 Dec 2019

Digital marketing strategy & budget

Digital marketing positions & jobs08 Jan 2020

Creative strategy

Digital marketing services & agencies

Course welcome & overview09 Oct 2019

Marketing & digital marketing09 Oct 2019

Workshop - Content marketing strategy25 Oct 2019

Search engine & AI optimization strategy - content & technical31 Oct 2019

Workshop - Search & generative engine optimization strategy01 Nov 2019

Workshop - Social media marketing strategy08 Nov 2019

Workshop - Advertising strategy & media plan04 Dec 2019

Monitoring with Google Analytics 411 Dec 2019

Workshop - Reporting digital marketing13 Dec 2019

Course summary & epilogue08 Jan 2020

Exams10 Jan 2020

Marketing strategy fundamentals

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained