Professional Diploma in Digital & Social Media, Athens, Sep 2017

1997 Basic & advanced

Reporting digital marketing - report

How to report digital marketing metrics to your clients

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Digital marketing report - Reporting as a service

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Digital marketing reporting - What a report includes

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Digital marketing reporting - Creating reports through platforms

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Digital marketing reporting - Creating reports with specialized tools

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Digital marketing reporting - Reporting as a service

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Digital marketing reporting - The role of a digital marketing analyst

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Marketing & digital marketing fundamentals

Students welcome and registration

Networking event
calendar-iconWednesday 13 September 2017 times-icon17:00 (1h) marker-iconSTUDENTS LOUNGE

Course Overview

calendar-iconWednesday 13 September 2017 times-icon18:00 (1h) marker-iconAUDITORIUM

The digital marketing fundamentals

calendar-iconWednesday 13 September 2017 times-icon19:00 (1h) marker-iconAUDITORIUM

The customer, the journey, the funnel

calendar-iconWednesday 13 September 2017 times-icon20:00 (1h) marker-iconAUDITORIUM

The marketing mix

calendar-iconWednesday 13 September 2017 times-icon21:00 (1h) marker-iconAUDITORIUM


Website landing pages conversion rate optimization

calendar-iconThursday 14 September 2017 times-icon18:00 (2h) marker-iconAUDITORIUM

Search engine optimization - backlinks

Offsite/page links building strategy

calendar-iconWednesday 27 September 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Search engine optimization on-site/on-page

The search engine optimization strategy

calendar-iconThursday 28 September 2017 times-icon19:00 (2h) marker-iconAUDITORIUM

Onsite/page content optimization

calendar-iconFriday 29 September 2017 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Onsite/page technical optimization

calendar-iconFriday 29 September 2017 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media platforms

Facebook page & community building

calendar-iconWednesday 11 October 2017 times-icon18:00 (2h) marker-iconAUDITORIUM

YouTube channel & community building

calendar-iconThursday 12 October 2017 times-icon21:00 (1h) marker-iconAUDITORIUM

Google my business account & community building

calendar-iconWednesday 18 October 2017 times-icon18:00 (30m) marker-iconAUDITORIUM

Pinterest account & community building

calendar-iconWednesday 18 October 2017 times-icon19:00 (30m) marker-iconAUDITORIUM

LinkedIn personal profile & community building

calendar-iconWednesday 18 October 2017 times-icon19:30 (30m) marker-iconAUDITORIUM

Social media marketing strategy & calendar

The social media marketing strategy

calendar-iconThursday 19 October 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Social media accounts & followers

calendar-iconWednesday 25 October 2017 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media marketing strategy workshop

Present the social media posts

calendar-iconThursday 26 October 2017 times-icon18:00 (2h) marker-iconFaculty Lounge

Prepare different social media posts for a brand

Team Exercise
calendar-iconThursday 26 October 2017 times-icon20:00 (2h) marker-iconAUDITORIUM

Email & mobile marketing strategy

Data & marketing automation

calendar-iconThursday 02 November 2017 times-icon18:00 (2h) marker-iconAUDITORIUM

E-mail marketing strategy

calendar-iconThursday 02 November 2017 times-icon21:00 (1h) marker-iconAUDITORIUM

Advertising campaigns & platforms

Premium display advertising campaigns

calendar-iconWednesday 08 November 2017 times-icon18:00 (4h) marker-iconAuditorium

Affiliate advertising campaigns (marketing)

calendar-iconThursday 09 November 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Facebook & Instagram advertising audiences

calendar-iconFriday 10 November 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Facebook & Instagram advertising tags & events

calendar-iconWednesday 15 November 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconThursday 23 November 2017 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Present your digital media plan

calendar-iconThursday 23 November 2017 times-icon20:00 (2h) marker-iconAUDITORIUM

Monitoring with Google Analytics 4

Google Analytics 4 to monitor conversions and your funnel

calendar-iconWednesday 29 November 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Google Analytics 4 to monitor your retention

calendar-iconThursday 30 November 2017 times-icon18:00 (30m) marker-iconAUDITORIUM

Reporting digital marketing - metrics

Google Looker Studio reporting tool

calendar-iconThursday 30 November 2017 times-icon19:00 (1h) marker-iconAUDITORIUM

Digital marketing strategy presentations

Present your complete digital and social media marketing strategy

calendar-iconFriday 08 December 2017 times-icon18:00 (2h) marker-iconAUDITORIUM

Course summary & epilogue

Course summary & epilogue

calendar-iconFriday 08 December 2017 times-icon21:00 (1h) marker-iconAUDITORIUM

Exams & graduation

Final exams

Final Exam
calendar-iconThursday 14 December 2017 times-icon18:00 (2h) marker-iconLAB

Graduation ceremony

Networking event
calendar-iconThursday 14 December 2017 times-icon20:00 (2h) marker-iconStudents Lounge


Anna Barouxi

Marketing & Communications Manager, Think Digital Group.


Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.


Sotiris Pantazis

Co-Founder, WEDOHYPE.


Ilias Pantelopoulos

Managing Director, MRM MCCANN.


Panagiotis Papachatzis

Head of Strategy, 4hats.


Angelos Papaioannidis

Managing Partner, Moneytized.


Melina Politi

Social Media Manager, Liquid Media.


Maria Rerra

Head of Digital , Kessaris.


Nikolas Zartaloudis

Digital Marketing Consultant, City Never Sleeps.

The American College of Greece campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece

Directions to ACG campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Before the course

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Is there a specific enrollment deadline for this course in this particular city?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.


In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.


In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our courses taking place in a classroom we offer refunds in case of cancellation. You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.


Do your in-class courses have exams?

Our Masterclass in Digital & Social Media Marketing in Athens or Thessaloniki (in a classroom) includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma.

On the other hand, students who do not pass the exams in Athens or Thessaloniki (in a classroom) will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at the next available course in Athens or Thessaloniki.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.