Professional Diploma in Digital & Social Media, Athens, Sep 2017

2170 Basic & advanced

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 13 September 2017 times-icon17:00 (1h) marker-iconSTUDENTS LOUNGE

Course overview

Lecture
calendar-iconWednesday 13 September 2017 times-icon18:00 (1h) marker-iconAUDITORIUM

Marketing & digital marketing fundamentals

3h

Digital marketing tactics overview

Lecture
calendar-iconWednesday 13 September 2017 times-icon19:00 (1h) marker-iconAUDITORIUM

Audience personas, customer journey & funnel

Lecture
calendar-iconWednesday 13 September 2017 times-icon20:00 (1h) marker-iconAUDITORIUM

Marketing mix fundamentals

Lecture
calendar-iconWednesday 13 September 2017 times-icon21:00 (1h) marker-iconAUDITORIUM

Working with website developers

2h

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 14 September 2017 times-icon18:00 (2h) marker-iconAUDITORIUM

Search engine optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconWednesday 27 September 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Search engine optimization strategy - content & technical

6h

The search engine optimization strategy

Lecture
calendar-iconThursday 28 September 2017 times-icon19:00 (2h) marker-iconAUDITORIUM

Onsite/page content optimization

Lecture
calendar-iconFriday 29 September 2017 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Onsite/page technical optimization

Lecture
calendar-iconFriday 29 September 2017 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media platforms

4h 30m

Facebook page & community building

Platform demonstration
calendar-iconWednesday 11 October 2017 times-icon18:00 (2h) marker-iconAUDITORIUM

YouTube channel & community building

Platform demonstration
calendar-iconThursday 12 October 2017 times-icon21:00 (1h) marker-iconAUDITORIUM

Google my business account & community building

Platform demonstration
calendar-iconWednesday 18 October 2017 times-icon18:00 (30m) marker-iconAUDITORIUM

Pinterest account & community building

Platform demonstration
calendar-iconWednesday 18 October 2017 times-icon19:00 (30m) marker-iconAUDITORIUM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconWednesday 18 October 2017 times-icon19:30 (30m) marker-iconAUDITORIUM

Social media marketing strategy & calendar

6h

The social media marketing strategy

Lecture
calendar-iconThursday 19 October 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Social media accounts & followers

Lecture
calendar-iconWednesday 25 October 2017 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconThursday 26 October 2017 times-icon18:00 (2h) marker-iconFaculty Lounge

Prepare different social media posts for a brand

Team exercise
calendar-iconThursday 26 October 2017 times-icon20:00 (2h) marker-iconAUDITORIUM

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconThursday 02 November 2017 times-icon18:00 (2h) marker-iconAUDITORIUM

E-mail marketing strategy

Lecture
calendar-iconThursday 02 November 2017 times-icon21:00 (1h) marker-iconAUDITORIUM

Advertising platforms & campaigns

16h

Premium display advertising campaigns

Lecture
calendar-iconWednesday 08 November 2017 times-icon18:00 (4h) marker-iconAuditorium

Affiliate advertising campaigns

Lecture
calendar-iconThursday 09 November 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Meta advertising audiences

Platform demonstration
calendar-iconFriday 10 November 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Meta advertising tags & events

Platform demonstration
calendar-iconWednesday 15 November 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconThursday 23 November 2017 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Present your digital media plan

Teams presentations
calendar-iconThursday 23 November 2017 times-icon20:00 (2h) marker-iconAUDITORIUM

Monitoring with Google Analytics 4

4h 30m

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 29 November 2017 times-icon18:00 (4h) marker-iconAUDITORIUM

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconThursday 30 November 2017 times-icon18:00 (30m) marker-iconAUDITORIUM

Reporting digital marketing - metrics

1h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconThursday 30 November 2017 times-icon19:00 (1h) marker-iconAUDITORIUM

Digital marketing strategy & budget - workshop presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconFriday 08 December 2017 times-icon18:00 (2h) marker-iconAUDITORIUM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconFriday 08 December 2017 times-icon21:00 (1h) marker-iconAUDITORIUM

Exams & graduation

4h

Final exams

Exam
calendar-iconThursday 14 December 2017 times-icon18:00 (2h) marker-iconLAB

Graduation ceremony

Networking
calendar-iconThursday 14 December 2017 times-icon20:00 (2h) marker-iconStudents Lounge

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Panagiotis

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Sotiris

Sotiris Pantazis

Co-Founder, WEDOHYPE.

Ilias

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Angelos

Angelos Papaioannidis

Managing Partner, Moneytized.

Melina

Melina Politi

Social Media Manager, Liquid Media.

Maria

Maria Rerra

Head of Digital , Kessaris.

Nikolas

Nikolas Zartaloudis

Digital Marketing Consultant, City Never Sleeps.