Masterclass in Digital & Social Media Marketing, Athens, April 2022

In-class professional diploma

2063 Online exams in the end

A full digital marketing curriculum

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Annual access

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
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Course overview - Exams

Lecture
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Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 27 April 2022 times-icon17:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Course overview

Lecture
calendar-iconWednesday 27 April 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Marketing & Digital Marketing fundamentals

3h

The digital marketing fundamentals

Lecture
calendar-iconWednesday 27 April 2022 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

The customer, the journey, the funnel

Lecture
calendar-iconWednesday 27 April 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

The marketing mix

Lecture
calendar-iconWednesday 27 April 2022 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconThursday 28 April 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website landing pages conversion rate optimization

Lecture
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E-shop conversion rate optimization

Lecture
calendar-iconThursday 28 April 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website design & development process

Lecture
calendar-iconThursday 28 April 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 29 April 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to protect your copyright and respect copyright of others

Lecture
calendar-iconFriday 29 April 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing URLs & UTMs

1h

UTMs strategy for links

Platform demonstration
calendar-iconFriday 29 April 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconFriday 29 April 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconWednesday 04 May 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

TikTok account & community building

Platform demonstration
calendar-iconThursday 05 May 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

YouTube channel & community building

Platform demonstration
calendar-iconThursday 05 May 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google my business account & community building

Platform demonstration
calendar-iconThursday 05 May 2022 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest account & community building

Platform demonstration
calendar-iconThursday 05 May 2022 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn personal profile & community building

Platform demonstration
calendar-iconThursday 05 May 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 06 May 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content ideas & keywords research

0h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconWednesday 11 May 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Articles, graphics & video production

2h

How to write search engine optimized articles for your blog

Lecture
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How to produce & distribute audio podcasts

Lecture
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How to use Canva.com to design different graphics

Platform demonstration
calendar-iconWednesday 11 May 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy & calendar

4h

Content production

Lecture
calendar-iconThursday 12 May 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content distribution

Lecture
calendar-iconThursday 12 May 2022 times-icon19:00 (3h) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 13 May 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your content marketing strategy

Teams presentations
calendar-iconFriday 13 May 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconWednesday 18 May 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page technical optimization

Lecture
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Onsite/page content optimization

Lecture
calendar-iconWednesday 18 May 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - link building

2h

The backlinks

Lecture
calendar-iconThursday 19 May 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 19 May 2022 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 19 May 2022 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 20 May 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 20 May 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy & calendar

6h

The social media marketing strategy

Lecture
calendar-iconWednesday 25 May 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media live listening & marketing

Lecture
calendar-iconWednesday 25 May 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media customer care

Lecture
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Social media crisis management

Lecture
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Social media accounts & followers

Lecture
calendar-iconThursday 26 May 2022 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 26 May 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media posting

Lecture
calendar-iconThursday 26 May 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 26 May 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media engagement

Lecture
calendar-iconThursday 26 May 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 27 May 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the social media posts

Teams presentations
calendar-iconFriday 27 May 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising platforms & campaigns

17h

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 01 June 2022 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook business manager

Platform demonstration
calendar-iconThursday 02 June 2022 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram advertising tags & events

Platform demonstration
calendar-iconThursday 02 June 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram advertising audiences

Platform demonstration
calendar-iconThursday 02 June 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 02 June 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram awareness advertising campaigns

Platform demonstration
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Facebook & Instagram engagement advertising campaigns

Platform demonstration
calendar-iconThursday 02 June 2022 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram sales advertising campaigns

Platform demonstration
calendar-iconThursday 02 June 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 02 June 2022 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising tags (goals) & conversion events

Platform demonstration
calendar-iconFriday 03 June 2022 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising audiences

Platform demonstration
calendar-iconFriday 03 June 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Google search advertising campaigns

Platform demonstration
calendar-iconFriday 03 June 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Google display advertising campaigns

Platform demonstration
calendar-iconFriday 03 June 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

YouTube advertising campaigns

Platform demonstration
calendar-iconFriday 03 June 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Discovery advertising campaigns

Platform demonstration
calendar-iconFriday 03 June 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Google remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 03 June 2022 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 08 June 2022 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 08 June 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 08 June 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 08 June 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Quora advertising campaigns

Platform demonstration
calendar-iconWednesday 08 June 2022 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Premium display advertising campaigns

Lecture
calendar-iconWednesday 08 June 2022 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Programmatic display advertising campaigns

Lecture
calendar-iconWednesday 08 June 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Native advertising campaigns

Lecture
calendar-iconWednesday 08 June 2022 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconThursday 09 June 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 17 June 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital media plan

Teams presentations
calendar-iconFriday 17 June 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconWednesday 22 June 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

E-mail marketing strategy

Lecture
calendar-iconWednesday 22 June 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 22 June 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconWednesday 22 June 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Email & mobile marketing strategy - data automation

0h

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconWednesday 22 June 2022 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Influencer marketing strategy

2h

The influencer marketing strategy

Lecture
calendar-iconThursday 23 June 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

How to use influencer marketing tools

Platform demonstration
calendar-iconThursday 23 June 2022 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Monitoring with Google Analytics 4

4h

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 29 June 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconWednesday 29 June 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconWednesday 29 June 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconWednesday 29 June 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - metrics

4h

Digital marketing important metrics

Lecture
calendar-iconThursday 30 June 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing reporting

Lecture
calendar-iconThursday 30 June 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Looker Studio reporting tool

Platform demonstration
calendar-iconThursday 30 June 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconFriday 01 July 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital and social media report

Teams presentations
calendar-iconFriday 01 July 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Growth marketing strategy

2h

The growth marketing strategy

Lecture
calendar-iconWednesday 06 July 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy & budget - presentations

3h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 09 July 2022 times-icon16:00 (3h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconWednesday 13 July 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing professionals & how to get a job

Lecture
calendar-iconWednesday 13 July 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconWednesday 13 July 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exams & graduation

22h

Final exams

Exam
calendar-iconFriday 15 July 2022 times-icon18:00 (2h) marker-iconDOMOTEL KASTRI - ATHINA CLASS

Graduation ceremony

Networking
calendar-iconFriday 15 July 2022 times-icon20:00 (20h) marker-iconDOMOTEL KASTRI - KASTRI GARDENS

Our C-level international instructors

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Nikoleta

Nikoleta Gonianaki

Head of SMEs, Apifon.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Angelos

Angelos Perlegkas

Digital Marketing Specialist, APEARL.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.

Panagiotis

Panagiotis Tsaggas

Managing Partner, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Jacob

Jacob Zangelidis

Growth Consultant,