Masterclass in Digital & Social Media Marketing, Athens, October 2023

2078 students graduated until today
  • 12

The best digital marketing training in Athens

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 04 October 2023 times-icon17:00 (1h) marker-iconOTE ACADEMY - GARDEN

Course overview

Lecture
calendar-iconWednesday 04 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Marketing & Digital Marketing fundamentals

3h

The marketing mix

Lecture
calendar-iconWednesday 04 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

The digital marketing fundamentals

Lecture
calendar-iconWednesday 04 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

The customer, the journey, the funnel

Lecture
calendar-iconWednesday 04 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconThursday 05 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Website design & development process

Lecture
calendar-iconThursday 05 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 05 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 06 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

How to protect your copyright and respect copyright of others

Lecture
calendar-iconFriday 06 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconFriday 06 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconFriday 06 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media platforms

12h

Facebook page & community building

Platform demonstration
calendar-iconWednesday 11 October 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

X (Twitter) account & community building

Platform demonstration
calendar-iconThursday 12 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

TikTok account & community building

Platform demonstration
calendar-iconThursday 12 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

YouTube channel & community building

Platform demonstration
calendar-iconThursday 12 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google my business account & community building

Platform demonstration
calendar-iconThursday 12 October 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Pinterest account & community building

Platform demonstration
calendar-iconThursday 12 October 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

LinkedIn personal profile & community building

Platform demonstration
calendar-iconFriday 13 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 13 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Instagram account & community building

Platform demonstration
calendar-iconFriday 13 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Ideas & keywords research

1h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconWednesday 18 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Articles, graphics & video production

3h

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 18 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconWednesday 18 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Content marketing strategy & calendar

4h

The content marketing strategy

Lecture
calendar-iconThursday 19 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Content production

Lecture
calendar-iconThursday 19 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Content distribution

Lecture
calendar-iconThursday 19 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Content promotion

Lecture
calendar-iconThursday 19 October 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Content marketing evaluation & metrics

Lecture
calendar-iconThursday 19 October 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 20 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Present your content marketing strategy

Teams presentations
calendar-iconFriday 20 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconWednesday 25 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Onsite/page content optimization

Lecture
calendar-iconWednesday 25 October 2023 times-icon19:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Onsite/page technical optimization

Lecture
calendar-iconWednesday 25 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconThursday 26 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Search engine optimization strategy - metrics

2h

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 26 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 26 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 27 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 27 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconWednesday 01 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media accounts & followers

Lecture
calendar-iconWednesday 01 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media posting

Lecture
calendar-iconWednesday 01 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 02 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media live listening & marketing

Lecture
calendar-iconThursday 02 November 2023 times-icon19:00 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media customer care

Lecture
calendar-iconThursday 02 November 2023 times-icon19:30 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media engagement

Lecture
calendar-iconThursday 02 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media crisis management

Lecture
calendar-iconThursday 02 November 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 02 November 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 03 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Present the social media posts

Teams presentations
calendar-iconFriday 03 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Advertising platforms & campaigns

28h

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 08 November 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook ad account & ad manager

Platform demonstration
calendar-iconThursday 09 November 2023 times-icon18:00 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook business manager

Platform demonstration
calendar-iconThursday 09 November 2023 times-icon18:30 (30m) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook & Instagram advertising tags & events

Platform demonstration
calendar-iconThursday 09 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook & Instagram advertising audiences

Platform demonstration
calendar-iconThursday 09 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook & Instagram advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 09 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook & Instagram awareness advertising campaigns

Platform demonstration
calendar-iconFriday 10 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook & Instagram engagement advertising campaigns

Platform demonstration
calendar-iconFriday 10 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook & Instagram sales advertising campaigns

Platform demonstration
calendar-iconFriday 10 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Facebook & Instagram remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 10 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google advertising tags (goals) & conversion events

Platform demonstration
calendar-iconWednesday 15 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google advertising audiences

Platform demonstration
calendar-iconWednesday 15 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google search advertising campaigns

Platform demonstration
calendar-iconWednesday 15 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google display advertising campaigns

Platform demonstration
calendar-iconThursday 16 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

YouTube advertising campaigns

Platform demonstration
calendar-iconThursday 16 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google Discovery advertising campaigns

Platform demonstration
calendar-iconThursday 16 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 16 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconFriday 17 November 2023 times-icon18:00 (1h) marker-iconZOOM

Premium display advertising campaigns

Lecture
calendar-iconFriday 17 November 2023 times-icon19:00 (1h) marker-iconZOOM

Programmatic display advertising campaigns

Lecture
calendar-iconFriday 17 November 2023 times-icon20:00 (1h) marker-iconZOOM

Native advertising campaigns

Lecture
calendar-iconFriday 17 November 2023 times-icon21:00 (1h) marker-iconZOOM

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 22 November 2023 times-icon18:00 (1h) marker-iconΖΟΟΜ

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 22 November 2023 times-icon19:00 (1h) marker-iconΖΟΟΜ

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 22 November 2023 times-icon20:00 (1h) marker-iconΖΟΟΜ

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 22 November 2023 times-icon21:00 (30m) marker-iconΖΟΟΜ

Quora advertising campaigns

Platform demonstration
calendar-iconWednesday 22 November 2023 times-icon21:30 (30m) marker-iconΖΟΟΜ

Advertising strategy - media plan

4h

The advertising strategy & media plan

Lecture
calendar-iconThursday 23 November 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 24 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Present your digital media plan

Teams presentations
calendar-iconFriday 24 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Email & mobile marketing strategy

4h

Data & marketing automation

Lecture
calendar-iconWednesday 29 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

E-mail marketing strategy

Lecture
calendar-iconWednesday 29 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 29 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconWednesday 29 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Influencer marketing strategy

4h

The influencer marketing strategy

Lecture
calendar-iconThursday 30 November 2023 times-icon18:00 (3h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

How to use influencer marketing tools

Platform demonstration
calendar-iconThursday 30 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing strategy & budget

8h

The digital marketing strategy

Lecture
calendar-iconWednesday 06 December 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing strategy research

Lecture
calendar-iconWednesday 06 December 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing strategy creative concept

Lecture
calendar-iconWednesday 06 December 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing strategy tactics

Lecture
calendar-iconWednesday 06 December 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing strategy budget & timeline

Lecture
calendar-iconThursday 07 December 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing strategy presentation

Lecture
calendar-iconThursday 07 December 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing strategy on a funnel

Lecture
calendar-iconThursday 07 December 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Monitoring with Google Analytics 4

4h

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconFriday 08 December 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconFriday 08 December 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconFriday 08 December 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconFriday 08 December 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Reporting digital marketing - metrics

4h

Digital marketing important metrics

Lecture
calendar-iconThursday 14 December 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing reporting

Lecture
calendar-iconThursday 14 December 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Google Looker Studio reporting tool

Platform demonstration
calendar-iconThursday 14 December 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconFriday 15 December 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Present your digital and social media report

Teams presentations
calendar-iconFriday 15 December 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing strategy & budget - presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconMonday 18 December 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing career paths & services

3h

Digital marketing professionals & how to get a job

Lecture
calendar-iconTuesday 19 December 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Digital marketing services & how to start a business/agency

Lecture
calendar-iconTuesday 19 December 2023 times-icon19:00 (2h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconTuesday 19 December 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E206 ROOM 2ND FLOOR

Exams & graduation

6h

Final exams

Exam
calendar-iconWednesday 20 December 2023 times-icon18:00 (2h) marker-iconHELLENIC RIDING CLUB - ETHRIUM VENUE

Graduation ceremony

Networking
calendar-iconWednesday 20 December 2023 times-icon20:00 (4h) marker-iconHELLENIC RIDING CLUB - STONE VENUE

Our instructors in Athens

Dimitris

Dimitris Andreadakis

Head of Data Analytics, Kinesso.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Katerina

Katerina Haholaki

Client Partner, Zenith.

George

George Kalantzis

Managing Director, re-wize.

Angela

Angela Katsenis

Marketing Communications Manager, OCM.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Digital Marketeer & CX Specialist, Satori Analytics.

Nano

Nano Papaioannou

Managing Director, Copyartist.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.