Masterclass in Digital & Social Media Marketing, Athens, September 2022

2183 students graduated until today

A full digital marketing curriculum

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 14 September 2022 times-icon17:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Course overview

Lecture
calendar-iconWednesday 14 September 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Marketing & digital marketing fundamentals

3h

Digital marketing tactics overview

Lecture
calendar-iconWednesday 14 September 2022 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Audience personas, customer journey & funnel

Lecture
calendar-iconWednesday 14 September 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Marketing mix fundamentals

Lecture
calendar-iconWednesday 14 September 2022 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconThursday 15 September 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 15 September 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

E-shop conversion rate optimization

Lecture
calendar-iconThursday 15 September 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website design & development process

Lecture
calendar-iconThursday 15 September 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 16 September 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to protect your copyright and respect copyright of others

Lecture
calendar-iconFriday 16 September 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing URLs & UTMs

1h 30m

UTMs strategy for links

Platform demonstration
calendar-iconFriday 16 September 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconFriday 16 September 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconWednesday 21 September 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

TikTok account & community building

Platform demonstration
calendar-iconThursday 22 September 2022 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

YouTube channel & community building

Platform demonstration
calendar-iconThursday 22 September 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google my business account & community building

Platform demonstration
calendar-iconThursday 22 September 2022 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest account & community building

Platform demonstration
calendar-iconThursday 22 September 2022 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn personal profile & community building

Platform demonstration
calendar-iconThursday 22 September 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 23 September 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Ideas & keywords research

1h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconWednesday 28 September 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Articles, graphics & video production

3h

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 28 September 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to produce & distribute audio podcasts

Lecture
calendar-iconWednesday 28 September 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconWednesday 28 September 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy & calendar

4h

Content production

Lecture
calendar-iconThursday 29 September 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content distribution

Lecture
calendar-iconThursday 29 September 2022 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

The content marketing strategy

Lecture
calendar-iconThursday 29 September 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 30 September 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your content marketing strategy

Teams presentations
calendar-iconFriday 30 September 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconWednesday 05 October 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page content optimization

Lecture
calendar-iconWednesday 05 October 2022 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page technical optimization

Lecture
calendar-iconWednesday 05 October 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconThursday 06 October 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 06 October 2022 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 06 October 2022 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 07 October 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 07 October 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconWednesday 12 October 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media accounts & followers

Lecture
calendar-iconWednesday 12 October 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media posting

Lecture
calendar-iconWednesday 12 October 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 13 October 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media live listening & marketing

Lecture
calendar-iconThursday 13 October 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media customer care

Lecture
calendar-iconThursday 13 October 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media engagement

Lecture
calendar-iconThursday 13 October 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media crisis management

Lecture
calendar-iconThursday 13 October 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 13 October 2022 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 14 October 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the social media posts

Teams presentations
calendar-iconFriday 14 October 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising platforms & campaigns

27h 30m

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 19 October 2022 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Meta business manager

Platform demonstration
calendar-iconThursday 20 October 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta advertising tags & events

Platform demonstration
calendar-iconThursday 20 October 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta advertising audiences

Platform demonstration
calendar-iconThursday 20 October 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 20 October 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta awareness advertising campaigns

Platform demonstration
calendar-iconFriday 21 October 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta engagement advertising campaigns

Platform demonstration
calendar-iconFriday 21 October 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta sales advertising campaigns

Platform demonstration
calendar-iconFriday 21 October 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 21 October 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising manager

Platform demonstration
calendar-iconWednesday 26 October 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising audiences

Platform demonstration
calendar-iconWednesday 26 October 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google search advertising campaigns

Platform demonstration
calendar-iconWednesday 26 October 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Google display advertising campaigns

Platform demonstration
calendar-iconThursday 27 October 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

YouTube advertising campaigns

Platform demonstration
calendar-iconThursday 27 October 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconThursday 27 October 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 27 October 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Premium display advertising campaigns

Lecture
calendar-iconWednesday 02 November 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Programmatic display advertising campaigns

Lecture
calendar-iconWednesday 02 November 2022 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Native advertising campaigns

Lecture
calendar-iconWednesday 02 November 2022 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Affiliate advertising campaigns

Lecture
calendar-iconWednesday 02 November 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn advertising campaigns

Platform demonstration
calendar-iconThursday 03 November 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

TikTok advertising campaigns

Platform demonstration
calendar-iconThursday 03 November 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconThursday 03 November 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest advertising campaigns

Platform demonstration
calendar-iconThursday 03 November 2022 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconWednesday 09 November 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital media plan

Teams presentations
calendar-iconWednesday 09 November 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconThursday 10 November 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

E-mail marketing strategy

Lecture
calendar-iconThursday 10 November 2022 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconThursday 10 November 2022 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconThursday 10 November 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Email & mobile marketing strategy - data automation

30m

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconThursday 10 November 2022 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Influencer marketing strategy

2h 30m

The influencer marketing strategy

Lecture
calendar-iconFriday 11 November 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

How to use influencer marketing tools

Platform demonstration
calendar-iconFriday 11 November 2022 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Monitoring with Google Analytics 4

4h

Exploring conversions & funnel

Platform demonstration
calendar-iconWednesday 16 November 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exploring retention & advertising

Platform demonstration
calendar-iconWednesday 16 November 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Monitoring acquisition sources

Platform demonstration
calendar-iconWednesday 16 November 2022 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Monitor your engagement

Platform demonstration
calendar-iconWednesday 16 November 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - essential metrics

4h

Digital marketing important metrics

Lecture
calendar-iconWednesday 23 November 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing reporting

Lecture
calendar-iconWednesday 23 November 2022 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Looker Studio reporting tool

Platform demonstration
calendar-iconWednesday 23 November 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconThursday 24 November 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital and social media report

Teams presentations
calendar-iconThursday 24 November 2022 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Growth marketing strategy

2h

The growth marketing strategy

Lecture
calendar-iconFriday 25 November 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy & budget - workshop presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconFriday 02 December 2022 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing career paths & services

3h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconThursday 08 December 2022 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing professionals & how to get a job

Lecture
calendar-iconThursday 08 December 2022 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconThursday 08 December 2022 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exams & graduation

6h

Final exams

Exam
calendar-iconFriday 09 December 2022 times-icon18:00 (2h) marker-iconHELLENIC RIDING CLUB - ETHRIUM VENUE

Graduation ceremony

Networking
calendar-iconFriday 09 December 2022 times-icon20:00 (4h) marker-iconHELLENIC RIDING CLUB - STONE VENUE

A course is only as good as the people who teach you

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

Marina

Marina Antoniadou

Account Manager,

George

George Arapogiannis

Managing Director, Human Minds.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

George

George Kalantzis

Managing Director, re-wize.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Customer Experience Specialist, Satori Analytics.

Elly

Elly Monna

Media Manager, DigitalWise.

Sotiris

Sotiris Pantazis

Co-Founder, WEDOHYPE.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Eleanna

Eleanna Petsa

SEO Manager, Kaizen Gaming.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.

Lina

Lina Stoumpou

Managing Partner, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.