Masterclass in Digital & Social Media Marketing, Thessaloniki, May 2023

1997 students graduated until today

A full digital marketing syllabus in Thessaloniki

Reporting digital marketing - report

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Tutorial
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Tutorial
times-icons04m 14s

Marketing & digital marketing fundamentals

Students welcome and registration

Networking event
calendar-iconMonday 08 May 2023 times-icon17:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL BALCONY

Course Overview

Lecture
calendar-iconMonday 08 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

The digital marketing fundamentals

Lecture
calendar-iconMonday 08 May 2023 times-icon19:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

The customer, the journey, the funnel

Lecture
calendar-iconMonday 08 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

The marketing mix

Lecture
calendar-iconMonday 08 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Digital marketing URLs & UTMs

UTMs strategy for links

Lecture
calendar-iconTuesday 09 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

UTMs monitoring with Google Analytics

calendar-iconTuesday 09 May 2023 times-icon19:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 09 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 09 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Websites

Website design & development preparation

Lecture
calendar-iconWednesday 10 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Website landing pages conversion rate optimization

Lecture
calendar-iconWednesday 10 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

E-shop conversion rate optimization

Lecture
calendar-iconWednesday 10 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Website design & development process

Lecture
calendar-iconWednesday 10 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media platforms

TikTok account & community building

Tutorial
calendar-iconTuesday 16 May 2023 times-icon18:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

YouTube channel & community building

Tutorial
calendar-iconTuesday 16 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google my business account & community building

Tutorial
calendar-iconTuesday 16 May 2023 times-icon20:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Pinterest account & community building

Tutorial
calendar-iconTuesday 16 May 2023 times-icon20:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

LinkedIn personal profile & community building

Tutorial
calendar-iconTuesday 16 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

LinkedIn page & community building

Tutorial
calendar-iconTuesday 16 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook page & community building

Tutorial
calendar-iconWednesday 17 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content research

How to find ideas for your content strategy using tools

Tutorial
calendar-iconMonday 22 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 22 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to produce & distribute audio podcasts

Lecture
calendar-iconMonday 22 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to use Canva.com to design different graphics

Tutorial
calendar-iconMonday 22 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing strategy & calendar

The content marketing strategy

Lecture
calendar-iconTuesday 23 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content production

Lecture
calendar-iconTuesday 23 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content distribution

Lecture
calendar-iconTuesday 23 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content promotion

Lecture
calendar-iconTuesday 23 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing evaluation & metrics

Lecture
calendar-iconTuesday 23 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing strategy workshop

Prepare a content marketing strategy

Team Exercise
calendar-iconWednesday 24 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present your content marketing strategy

Presentation
calendar-iconWednesday 24 May 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization on-site/on-page

The search engine optimization strategy

Lecture
calendar-iconMonday 29 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Onsite/page content optimization

Lecture
calendar-iconMonday 29 May 2023 times-icon19:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Onsite/page technical optimization

Lecture
calendar-iconMonday 29 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization - backlinks

Offsite/page links building strategy

Lecture
calendar-iconTuesday 30 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization check-up

Website content & technical checkup with tools

Tutorial
calendar-iconTuesday 30 May 2023 times-icon20:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Backlinks profile checkup with tools

Tutorial
calendar-iconTuesday 30 May 2023 times-icon20:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization workshop

Check S.E.O. on a website and generate a report

Team Exercise
calendar-iconWednesday 31 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present the S.E.O. report and suggestions

Presentation
calendar-iconWednesday 31 May 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing strategy & calendar

The social media marketing strategy

Lecture
calendar-iconMonday 12 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media accounts & followers

Tutorial
calendar-iconMonday 12 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media posting

Lecture
calendar-iconMonday 12 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Hootsuite.com mashup tool

Lecture
calendar-iconTuesday 13 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media live listening & marketing

Lecture
calendar-iconTuesday 13 June 2023 times-icon19:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media customer care

Lecture
calendar-iconTuesday 13 June 2023 times-icon19:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media engagement

Lecture
calendar-iconTuesday 13 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media crisis management

Lecture
calendar-iconTuesday 13 June 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing evaluation & metrics

Tutorial
calendar-iconTuesday 13 June 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing strategy workshop

Prepare different social media posts for a brand

Team Exercise
calendar-iconWednesday 14 June 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present the social media posts

Presentation
calendar-iconWednesday 14 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 19 June 2023 times-icon18:00 (4h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google advertising tags (goals) & conversion events

Tutorial
calendar-iconTuesday 20 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google advertising audiences

Tutorial
calendar-iconTuesday 20 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google search advertising campaigns

Tutorial
calendar-iconTuesday 20 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google display advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

YouTube advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google Discovery advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google remarketing advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook ad account & ad manager

Tutorial
calendar-iconMonday 26 June 2023 times-icon18:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook business manager

Tutorial
calendar-iconMonday 26 June 2023 times-icon18:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising tags & events

Tutorial
calendar-iconMonday 26 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising audiences

Tutorial
calendar-iconMonday 26 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising creatives & Creative Hub

Tutorial
calendar-iconMonday 26 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram awareness advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram engagement advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram sales advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram remarketing advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

LinkedIn advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

TikTok advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

X (Twitter) advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Pinterest advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Quora advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Premium display advertising campaigns

Tutorial
calendar-iconMonday 03 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Programmatic display advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Native advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Affiliate advertising campaigns (marketing)

Tutorial
calendar-iconMonday 03 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising strategy & media plan

The advertising strategy & media plan

Lecture
calendar-iconTuesday 04 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconWednesday 05 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital media plan

Presentation
calendar-iconWednesday 05 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconMonday 10 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

E-mail marketing strategy

Lecture
calendar-iconMonday 10 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconMonday 10 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Mailchimp.com e-mail marketing platform

Tutorial
calendar-iconMonday 10 July 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconTuesday 11 July 2023 times-icon18:00 (2h) marker-iconZOOM PLATFORM

How to use influencer marketing tools

Lecture
calendar-iconTuesday 11 July 2023 times-icon20:00 (30m) marker-iconZOOM PLATFORM

Digital reputation management strategy

The reputation management strategy

Lecture
calendar-iconTuesday 11 July 2023 times-icon21:00 (1h) marker-iconZOOM PLATFORM

Monitoring with Google Analytics 4

Google Analytics 4 to monitor your retention

Tutorial
calendar-iconWednesday 12 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Analytics 4 to monitor conversions and your funnel

Tutorial
calendar-iconWednesday 12 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Analytics 4 to monitor your acquisition sources

Tutorial
calendar-iconWednesday 12 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Analytics 4 to monitor your engagement

Tutorial
calendar-iconWednesday 12 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Reporting digital marketing - metrics

Important digital marketing metrics

Lecture
calendar-iconMonday 17 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing reporting

Lecture
calendar-iconMonday 17 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Looker Studio reporting tool

Tutorial
calendar-iconMonday 17 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing reporting workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
calendar-iconTuesday 18 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital and social media report

Presentation
calendar-iconTuesday 18 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Growth marketing strategy

The growth marketing strategy

Lecture
calendar-iconMonday 24 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy presentations

Present your complete digital and social media marketing strategy

Presentation
calendar-iconWednesday 26 July 2023 times-icon18:00 (4h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing professionals & services

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 31 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 31 July 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Course summary & epilogue

Course summary & epilogue

Lecture
calendar-iconMonday 31 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Exams & graduation

Final exams

Final Exam
calendar-iconTuesday 01 August 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - ROOM SIROCCO

Graduation ceremony

Networking event
calendar-iconTuesday 01 August 2023 times-icon20:00 (4h) marker-iconTHE MET HOTEL - SKY BAR (ROOF)

A course is only as good as the people who teach you

Alex

Alex Charalampidis

Managing Director, MONKS.

Odysseas

Odysseas Dekavalas

Head of Digital, Soho Square.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Mary

Mary Golidopoulou

Digital Αdvertising Specialist, Iubenda.

Christina

Christina Kontopoulou

Digital Marketeer & CX Specialist, Satori Analytics.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Angelos

Angelos Perlegkas

Digital Marketing Specialist, APEARL.

Olga

Olga Pitsari

Co-Founder and Creative Content, BOLDOT.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Lina

Lina Stoumpou

Managing Partner, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Training location in Thessaloniki

Anatolia Hotel

Lagkada 13, Thessaloniki 546 29


Training hall: Victoria Hall

 

ONOMA Hotel

Monastiriou 24, Thessaloniki 546 29


Training Hall: Living Room Hall 1 (1st Floor). Set on a busy shopping street, this fashionable hotel is 18 minutes' walk from MOMus - Thessaloniki Museum of Photography alongside the Aegean Sea. It's 3 km from the White Tower of Thessaloniki, a former prison with a museum, and 18 km from Thessaloniki Airport Makedonia.

Frequently asked questions & answers for Thes/niki

Before the course

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Is there a specific enrollment deadline for this course in this particular city?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Prices & payments

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Can I cancel? If yes, until when? Do I get a refund?

For our courses taking place in a classroom we offer refunds in case of cancellation. You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in installments).

During the training

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

 

Certification

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.