About our digital marketing course in Thessaloniki

Syllabus

This advanced training program is designed to provide you with a comprehensive understanding of digital marketing strategies, platforms, networks, tools, and results. Throughout the course, you will be presented with a series of step-by-step lectures, tutorials, and hands-on exercises that will equip you with the necessary skills to excel in the field of digital marketing. Our team of experts will guide you through each module, ensuring that you have a thorough understanding of the subject matter.

We understand the importance of staying up-to-date with the latest trends and developments in the digital marketing industry. As such, our course is designed to cover a wide range of topics, including but not limited to content marketing, search engine optimization, social media marketing, email & mobile automations, advertising campaigns, influencer marketing & many more.

Industry recognizable credentials

Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.

Learning in a classroom

Our education program is conducted in a classroom setting, where you will have the opportunity to specialize in digital marketing. Our courses are held in Thessaloniki every Monday, Tuesday, and Wednesday from 18:00 to 22:00. During these sessions, you collaborate with other students on group exercises and presentations, which will further enhance your learning experience. With our program, you can become an expert in less than three months.

Special price for your stay in Thessaloniki

We understand that accommodation can be a concern for our students. Therefore, we have partnered with The Caravan Bed & Breakfast to offer a special price for a double room with breakfast included. This offer is exclusively available to our students who require lodging in Thessaloniki. Simply claim the offer after you enroll.

Enroll now and get another course for free!

By enrolling in Thessaloniki, you will receive free access to our video-on-demand course E-Learning Masterclass in Digital & Social Media Marketing. This is an opportunity that you do not want to miss.

Award-winning education

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:

1. Best Digital & Social Media Marketing Education
2. Best 
Digital Marketing E-learning Course
3. Best 
Digital Marketing Course Multi-Channel Content Strategy
4. Best 
Digital Marketing Course Multichannel Social Media
5. Best 
Digital Marketing Course Inbound Funnel Performance
6. Best 
Digital Marketing Course Product-Market-Fit
7. Best 
Course for Growth Marketing Performance in Info Products
8. Best 
Course for Growth Marketing Performance in B2B Services

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital marketing training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • check style="display:contents"> style="display:contents"> understand the features of all demonstrated platforms, networks, and tools.
  • check style="display:contents"> style="display:contents"> identify problems, plan, and develop problem-solving strategies which you can optimize.
  • check style="display:contents"> style="display:contents"> create cohesive, persuasive content or creatives and distribute them to others.
  • check style="display:contents"> style="display:contents"> evaluate all different insights, analytics, metrics, and relevant KPIs in order to make informed decisions im the realm of digital marketing
  • check style="display:contents"> style="display:contents"> sell services to your customers as an authority, set up and manage their accounts.
  • check style="display:contents"> style="display:contents"> apply everything yoy know to secure a successful career in thie field.

Benefits of obtaining our digital marketing education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Additionally, access your video-on-demand learning for the duration of your training. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

96h87 lessons

The backlinks

LECTURE

Tue 30 May 2023

15:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Website design & development preparation

LECTURE

Wed 10 May 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Elpidis Yannis
Website landing pages conversion rate optimization

LECTURE

Wed 10 May 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Elpidis Yannis
E-shop conversion rate optimization

LECTURE

Wed 10 May 2023

17:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Elpidis Yannis
Website design & development process

LECTURE

Wed 10 May 2023

18:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Elpidis Yannis

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Tue 09 May 2023

17:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Siamakis Nikos
How to protect your copyright and respect copyright of others

LECTURE

Tue 09 May 2023

18:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Siamakis Nikos

TikTok studio & community building

PLATFORM DEMONSTRATION

Tue 16 May 2023

15:30 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Perlegkas Angelos
YouTube channel & community building

PLATFORM DEMONSTRATION

Tue 16 May 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Perlegkas Angelos
Google Business Profile & community building

PLATFORM DEMONSTRATION

Tue 16 May 2023

17:00 - 17:30

ANATOLIA HOTEL - VICTORIA HALL

Perlegkas Angelos
Pinterest account & community building

PLATFORM DEMONSTRATION

Tue 16 May 2023

17:30 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Perlegkas Angelos
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Tue 16 May 2023

18:00 - 18:30

ANATOLIA HOTEL - VICTORIA HALL

Sklavenitis Stefanos
LinkedIn page & community building

PLATFORM DEMONSTRATION

Tue 16 May 2023

18:30 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Sklavenitis Stefanos
Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Wed 17 May 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Perlegkas Angelos

The content marketing

LECTURE

Tue 23 May 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Content production

LECTURE

Tue 23 May 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Content distribution

LECTURE

Tue 23 May 2023

17:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Content promotion

LECTURE

Tue 23 May 2023

18:00 - 18:30

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Content marketing monitoring & evaluation

LECTURE

Tue 23 May 2023

18:30 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis

The social media marketing

LECTURE

Mon 12 Jun 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Social media accounts & followers

LECTURE

Mon 12 Jun 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Social media posting

LECTURE

Mon 12 Jun 2023

17:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Tue 13 Jun 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Social media live listening & marketing

LECTURE

Tue 13 Jun 2023

16:00 - 16:30

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Social media customer care

LECTURE

Tue 13 Jun 2023

16:30 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Social media engagement

LECTURE

Tue 13 Jun 2023

17:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Social media crisis management

LECTURE

Tue 13 Jun 2023

18:00 - 18:30

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Social media marketing monitoring & evaluation

LECTURE

Tue 13 Jun 2023

18:30 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis

Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Tue 20 Jun 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Charalampidis Alex
Google advertising audiences

PLATFORM DEMONSTRATION

Tue 20 Jun 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Charalampidis Alex
Google search advertising campaigns

PLATFORM DEMONSTRATION

Tue 20 Jun 2023

17:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Charalampidis Alex
Google display advertising campaigns

PLATFORM DEMONSTRATION

Wed 21 Jun 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Golidopoulou Mary
YouTube advertising campaigns

PLATFORM DEMONSTRATION

Wed 21 Jun 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Golidopoulou Mary
Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Wed 21 Jun 2023

17:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Golidopoulou Mary
Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Wed 21 Jun 2023

18:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Golidopoulou Mary
Meta advertising manager & tags

PLATFORM DEMONSTRATION

Mon 26 Jun 2023

15:00 - 15:30

ANATOLIA HOTEL - VICTORIA HALL

Meta business portfolio

PLATFORM DEMONSTRATION

Mon 26 Jun 2023

15:30 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Meta advertising audiences

PLATFORM DEMONSTRATION

Mon 26 Jun 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Meta advertising audiences

PLATFORM DEMONSTRATION

Mon 26 Jun 2023

17:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Meta advertising creatives & Creative Hub

PLATFORM DEMONSTRATION

Mon 26 Jun 2023

18:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Tue 27 Jun 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Meta engagement advertising campaigns

PLATFORM DEMONSTRATION

Tue 27 Jun 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Tue 27 Jun 2023

17:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Tue 27 Jun 2023

18:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Wed 28 Jun 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
TikTok advertising campaigns

PLATFORM DEMONSTRATION

Wed 28 Jun 2023

16:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 28 Jun 2023

17:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Pinterest advertising campaigns

PLATFORM DEMONSTRATION

Wed 28 Jun 2023

18:00 - 18:30

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Premium advertising campaigns

LECTURE

Mon 03 Jul 2023

15:00 - 16:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Zacharaki Georgia
Programmatic display advertising campaigns

LECTURE

Mon 03 Jul 2023

16:00 - 17:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Zacharaki Georgia
Native advertising campaigns

LECTURE

Mon 03 Jul 2023

17:00 - 18:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Zacharaki Georgia
Affiliate advertising campaigns

LECTURE

Mon 03 Jul 2023

18:00 - 19:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Karasaridou Alexandra

The influencer marketing

LECTURE

Tue 11 Jul 2023

15:00 - 17:00

ZOOM PLATFORM

How to use influencer marketing tools

PLATFORM DEMONSTRATION

Tue 11 Jul 2023

17:00 - 17:30

ZOOM PLATFORM

Email & mobile marketing audience & automations

LECTURE

Mon 10 Jul 2023

15:00 - 16:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Kontopoulou Christina
E-mail marketing campaigns

LECTURE

Mon 10 Jul 2023

16:00 - 17:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Kontopoulou Christina
Mobile marketing campaigns (SMS, Viber)

LECTURE

Mon 10 Jul 2023

17:00 - 18:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Kontopoulou Christina
Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Mon 10 Jul 2023

18:00 - 18:30

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Kontopoulou Christina

Digital marketing professionals & how to get a job

LECTURE

Mon 31 Jul 2023

15:00 - 16:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Mon 08 May 2023

14:00 - 15:00

ANATOLIA HOTEL - VICTORIA HALL BALCONY

Aivalis Tolis

Digital marketing tactics overview

LECTURE

Mon 08 May 2023

16:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
The customer, the journey & the funnel

LECTURE

Mon 08 May 2023

18:00 - 18:30

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Marketing mix overview

LECTURE

Mon 08 May 2023

18:30 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Tue 09 May 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Elpidis Yannis
UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Tue 09 May 2023

16:00 - 16:30

ANATOLIA HOTEL - VICTORIA HALL

Elpidis Yannis

How to find ideas for your content strategy using tools

PLATFORM DEMONSTRATION

Mon 22 May 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Papaioannou Nano

Prepare a content marketing strategy

EXERCISE (TEAM)

Wed 24 May 2023

15:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Present your content marketing strategy

PRESENTATION (TEAM)

Wed 24 May 2023

17:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis

The search engine optimization strategy

LECTURE

Mon 29 May 2023

15:00 - 16:00

ANATOLIA HOTEL - VICTORIA HALL

Vlachogiannis John
Onsite/page content optimization

LECTURE

Mon 29 May 2023

16:00 - 18:00

ANATOLIA HOTEL - VICTORIA HALL

Vlachogiannis John
Onsite/page technical optimization

LECTURE

Mon 29 May 2023

18:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Vlachogiannis John

Check a website and generate a report

EXERCISE (TEAM)

Wed 31 May 2023

15:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Vlachogiannis John
Present the report and suggestions

PRESENTATION (TEAM)

Wed 31 May 2023

17:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Vlachogiannis John

Prepare different social media posts for a brand

EXERCISE (TEAM)

Wed 14 Jun 2023

15:00 - 17:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis
Present the social media posts

PRESENTATION (TEAM)

Wed 14 Jun 2023

17:00 - 19:00

ANATOLIA HOTEL - VICTORIA HALL

Aivalis Tolis

The advertising strategy & media plan

LECTURE

Tue 04 Jul 2023

17:00 - 18:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Aivalis Tolis

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Wed 05 Jul 2023

15:00 - 17:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Aivalis Tolis
Present your digital media plan

PRESENTATION (TEAM)

Wed 05 Jul 2023

17:00 - 19:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Aivalis Tolis

Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 12 Jul 2023

15:00 - 16:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Elpidis Yannis
Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 12 Jul 2023

16:00 - 17:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Elpidis Yannis
Monitoring acquisition sources

PLATFORM DEMONSTRATION

Wed 12 Jul 2023

17:00 - 18:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Elpidis Yannis
Monitor your engagement

PLATFORM DEMONSTRATION

Wed 12 Jul 2023

18:00 - 19:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Elpidis Yannis

Generate a digital marketing report

EXERCISE (TEAM)

Tue 18 Jul 2023

15:00 - 17:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Karasaridou Alexandra
Present your digital marketing report

PRESENTATION (TEAM)

Tue 18 Jul 2023

17:00 - 19:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Karasaridou Alexandra

The growth marketing strategy

LECTURE

Mon 24 Jul 2023

15:00 - 17:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Aivalis Tolis

Course summary & epilogue

LECTURE

Mon 31 Jul 2023

18:00 - 19:00

ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Aivalis Tolis

Final exams

EXAM

Tue 01 Aug 2023

15:00 - 17:00

THE MET HOTEL - ROOM SIROCCO

Aivalis Tolis

Professional Diploma

Brands we trained

Course completed