Masterclass in Digital & Social Media Marketing, Thessaloniki, May 2023

2078 students graduated until today

A full digital marketing syllabus in Thessaloniki

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 08 May 2023 times-icon17:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL BALCONY

Course overview

Lecture
calendar-iconMonday 08 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Marketing & Digital Marketing fundamentals

3h

The digital marketing fundamentals

Lecture
calendar-iconMonday 08 May 2023 times-icon19:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

The customer, the journey, the funnel

Lecture
calendar-iconMonday 08 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

The marketing mix

Lecture
calendar-iconMonday 08 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Digital marketing URLs & UTMs

1h 30m

UTMs strategy for links

Platform demonstration
calendar-iconTuesday 09 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconTuesday 09 May 2023 times-icon19:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 09 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 09 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconWednesday 10 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Website landing pages conversion rate optimization

Lecture
calendar-iconWednesday 10 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

E-shop conversion rate optimization

Lecture
calendar-iconWednesday 10 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Website design & development process

Lecture
calendar-iconWednesday 10 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media platforms

4h 30m

TikTok account & community building

Platform demonstration
calendar-iconTuesday 16 May 2023 times-icon18:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 16 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google my business account & community building

Platform demonstration
calendar-iconTuesday 16 May 2023 times-icon20:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Pinterest account & community building

Platform demonstration
calendar-iconTuesday 16 May 2023 times-icon20:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

LinkedIn personal profile & community building

Platform demonstration
calendar-iconTuesday 16 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

LinkedIn page & community building

Platform demonstration
calendar-iconTuesday 16 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook page & community building

Platform demonstration
calendar-iconWednesday 17 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Ideas & keywords research

1h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconMonday 22 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Articles, graphics & video production

3h

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 22 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to produce & distribute audio podcasts

Lecture
calendar-iconMonday 22 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconMonday 22 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing strategy & calendar

4h

The content marketing strategy

Lecture
calendar-iconTuesday 23 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content production

Lecture
calendar-iconTuesday 23 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content distribution

Lecture
calendar-iconTuesday 23 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content promotion

Lecture
calendar-iconTuesday 23 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing evaluation & metrics

Lecture
calendar-iconTuesday 23 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconWednesday 24 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present your content marketing strategy

Teams presentations
calendar-iconWednesday 24 May 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconMonday 29 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Onsite/page content optimization

Lecture
calendar-iconMonday 29 May 2023 times-icon19:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Onsite/page technical optimization

Lecture
calendar-iconMonday 29 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconTuesday 30 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconTuesday 30 May 2023 times-icon20:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Backlinks profile checkup with tools

Platform demonstration
calendar-iconTuesday 30 May 2023 times-icon20:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconWednesday 31 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconWednesday 31 May 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconMonday 12 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media accounts & followers

Lecture
calendar-iconMonday 12 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media posting

Lecture
calendar-iconMonday 12 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 13 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media live listening & marketing

Lecture
calendar-iconTuesday 13 June 2023 times-icon19:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media customer care

Lecture
calendar-iconTuesday 13 June 2023 times-icon19:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media engagement

Lecture
calendar-iconTuesday 13 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media crisis management

Lecture
calendar-iconTuesday 13 June 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing evaluation & metrics

Lecture
calendar-iconTuesday 13 June 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 14 June 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present the social media posts

Teams presentations
calendar-iconWednesday 14 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Advertising platforms & campaigns

28h

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 19 June 2023 times-icon18:00 (4h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google advertising tags (goals) & conversion events

Platform demonstration
calendar-iconTuesday 20 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google advertising audiences

Platform demonstration
calendar-iconTuesday 20 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google search advertising campaigns

Platform demonstration
calendar-iconTuesday 20 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google display advertising campaigns

Platform demonstration
calendar-iconWednesday 21 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

YouTube advertising campaigns

Platform demonstration
calendar-iconWednesday 21 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google Discovery advertising campaigns

Platform demonstration
calendar-iconWednesday 21 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google remarketing advertising campaigns

Platform demonstration
calendar-iconWednesday 21 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook ad account & ad manager

Platform demonstration
calendar-iconMonday 26 June 2023 times-icon18:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook business manager

Platform demonstration
calendar-iconMonday 26 June 2023 times-icon18:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising tags & events

Platform demonstration
calendar-iconMonday 26 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising audiences

Platform demonstration
calendar-iconMonday 26 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising creatives & Creative Hub

Platform demonstration
calendar-iconMonday 26 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram awareness advertising campaigns

Platform demonstration
calendar-iconTuesday 27 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram engagement advertising campaigns

Platform demonstration
calendar-iconTuesday 27 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram sales advertising campaigns

Platform demonstration
calendar-iconTuesday 27 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram remarketing advertising campaigns

Platform demonstration
calendar-iconTuesday 27 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 28 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 28 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 28 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 28 June 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Quora advertising campaigns

Platform demonstration
calendar-iconWednesday 28 June 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Premium display advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Programmatic display advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Native advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconMonday 03 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising strategy - media plan

1h

The advertising strategy & media plan

Lecture
calendar-iconTuesday 04 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconWednesday 05 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital media plan

Teams presentations
calendar-iconWednesday 05 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Email & mobile marketing strategy

3h 30m

Data & marketing automation

Lecture
calendar-iconMonday 10 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

E-mail marketing strategy

Lecture
calendar-iconMonday 10 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconMonday 10 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconMonday 10 July 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Influencer marketing strategy

2h 30m

The influencer marketing strategy

Lecture
calendar-iconTuesday 11 July 2023 times-icon18:00 (2h) marker-iconZOOM PLATFORM

How to use influencer marketing tools

Platform demonstration
calendar-iconTuesday 11 July 2023 times-icon20:00 (30m) marker-iconZOOM PLATFORM

Monitoring with Google Analytics 4

4h

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconWednesday 12 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 12 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconWednesday 12 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconWednesday 12 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Reporting digital marketing - metrics

4h

Digital marketing important metrics

Lecture
calendar-iconMonday 17 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing reporting

Lecture
calendar-iconMonday 17 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Looker Studio reporting tool

Platform demonstration
calendar-iconMonday 17 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconTuesday 18 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital and social media report

Teams presentations
calendar-iconTuesday 18 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Growth marketing strategy

2h

The growth marketing strategy

Lecture
calendar-iconMonday 24 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy & budget - presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconWednesday 26 July 2023 times-icon18:00 (4h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing career paths & services

3h

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 31 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 31 July 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 31 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Exams & graduation

6h

Final exams

Exam
calendar-iconTuesday 01 August 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - ROOM SIROCCO

Graduation ceremony

Networking
calendar-iconTuesday 01 August 2023 times-icon20:00 (4h) marker-iconTHE MET HOTEL - SKY BAR (ROOF)

A course is only as good as the people who teach you

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Mary

Mary Golidopoulou

Digital Αdvertising Specialist, Iubenda.

Christina

Christina Kontopoulou

Digital Marketeer & CX Specialist, Satori Analytics.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Olga

Olga Pitsari

Co-Founder and Creative Content, BOLDOT.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.