Masterclass in Digital & Social Media Marketing, Thessaloniki, May 2023

1859 students graduated until today

A full digital marketing syllabus in Thessaloniki

Marketing & digital marketing fundamentals

Students welcome and registration

Networking event
calendar-iconMonday 08 May 2023 times-icon17:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL BALCONY

Course overview

Lecture
calendar-iconMonday 08 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

The digital marketing fundamentals

Lecture
calendar-iconMonday 08 May 2023 times-icon19:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

The customer, the journey, the funnel

Lecture
calendar-iconMonday 08 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

The marketing mix

Lecture
calendar-iconMonday 08 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Digital marketing URLs & UTMs

UTMs strategy for links

Lecture
calendar-iconTuesday 09 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

UTMs monitoring with Google Analytics

calendar-iconTuesday 09 May 2023 times-icon19:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

URLs shorteners

URL shorteners

Lecture
calendar-iconTuesday 09 May 2023 times-icon19:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL times-icons01m 59s

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 09 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 09 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Websites

Website design & development preparation

Lecture
calendar-iconWednesday 10 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Website landing pages conversion rate optimization

Lecture
calendar-iconWednesday 10 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

E-shop conversion rate optimization

Lecture
calendar-iconWednesday 10 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Website design & development process

Lecture
calendar-iconWednesday 10 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media platforms

How to create and use an Instagram business profile

Tutorial
calendar-iconMonday 15 May 2023 times-icon18:00 (2h) marker-iconZOOM PLATFORM

Create Instagram posts, stories & reels

Tutorial
calendar-iconMonday 15 May 2023 times-icon20:00 (2h) marker-iconZOOM PLATFORM

How to create and use a Twitter account

Tutorial
calendar-iconTuesday 16 May 2023 times-icon18:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to create and use a TikTok account

Tutorial
calendar-iconTuesday 16 May 2023 times-icon18:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to create and use a YouTube channel

Tutorial
calendar-iconTuesday 16 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to create and use a Google My Business location

Tutorial
calendar-iconTuesday 16 May 2023 times-icon20:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to create and use a Pinterest business account

Tutorial
calendar-iconTuesday 16 May 2023 times-icon20:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to create and use a LinkedIn personal profile and CV

Tutorial
calendar-iconTuesday 16 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to create and use a LinkedIn company page

Tutorial
calendar-iconTuesday 16 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to create and use a Facebook Page

Tutorial
calendar-iconWednesday 17 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Create Facebook Page posts & stories

Tutorial
calendar-iconWednesday 17 May 2023 times-icon19:00 (3h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content research

How to find ideas for your content strategy using tools

Tutorial
calendar-iconMonday 22 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 22 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to produce & distribute audio podcasts

Lecture
calendar-iconMonday 22 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to use Canva.com to design different graphics

Tutorial
calendar-iconMonday 22 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing strategy & calendar

The content marketing strategy

Lecture
calendar-iconTuesday 23 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content production

Lecture
calendar-iconTuesday 23 May 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content distribution

Lecture
calendar-iconTuesday 23 May 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content promotion

Lecture
calendar-iconTuesday 23 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing evaluation & metrics

Lecture
calendar-iconTuesday 23 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Content marketing strategy workshop

Prepare a content marketing strategy

Team Exercise
calendar-iconWednesday 24 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present your content marketing strategy

Presentation
calendar-iconWednesday 24 May 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization (SEO) - on site/page

The search engine optimization strategy

Lecture
calendar-iconMonday 29 May 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Onsite/page content optimization

Lecture
calendar-iconMonday 29 May 2023 times-icon19:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Onsite/page technical optimization

Lecture
calendar-iconMonday 29 May 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization (SEO) - off site/page

Offsite/page links building strategy

Lecture
calendar-iconTuesday 30 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization (SEO) - check-up

How to use SeoSiteCheckup.com to check any website

Tutorial
calendar-iconTuesday 30 May 2023 times-icon20:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to use Screaming Frog to check any website

Tutorial
calendar-iconTuesday 30 May 2023 times-icon20:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to use Ahrefs.com to check any website

Tutorial
calendar-iconTuesday 30 May 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization evaluation & metrics

Tutorial
calendar-iconTuesday 30 May 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization (SEO) workshop

Check S.E.O. on a website and generate a report

Team Exercise
calendar-iconWednesday 31 May 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present the S.E.O. report and suggestions

Presentation
calendar-iconWednesday 31 May 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing strategy & calendar

The social media marketing strategy

Lecture
calendar-iconMonday 12 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media accounts & followers

Tutorial
calendar-iconMonday 12 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media posting

Lecture
calendar-iconMonday 12 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

How to use Hootsuite.com mashup tool

Lecture
calendar-iconTuesday 13 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media live listening & marketing

Lecture
calendar-iconTuesday 13 June 2023 times-icon19:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media customer care

Lecture
calendar-iconTuesday 13 June 2023 times-icon19:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media engagement

Lecture
calendar-iconTuesday 13 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media crisis management

Lecture
calendar-iconTuesday 13 June 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing evaluation & metrics

Tutorial
calendar-iconTuesday 13 June 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing strategy workshop

Prepare different social media posts for a brand

Team Exercise
calendar-iconWednesday 14 June 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present the social media posts

Presentation
calendar-iconWednesday 14 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 19 June 2023 times-icon18:00 (4h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google advertising tags (goals) & conversion events

Tutorial
calendar-iconTuesday 20 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google advertising audiences

Tutorial
calendar-iconTuesday 20 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google search advertising campaigns

Tutorial
calendar-iconTuesday 20 June 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google display advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

YouTube advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google Discovery advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Google remarketing advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook ad account & ad manager

Tutorial
calendar-iconMonday 26 June 2023 times-icon18:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook business manager

Tutorial
calendar-iconMonday 26 June 2023 times-icon18:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising tags & events

Tutorial
calendar-iconMonday 26 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising audiences

Tutorial
calendar-iconMonday 26 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram advertising creatives & Creative Hub

Tutorial
calendar-iconMonday 26 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram awareness advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram engagement advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram sales advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Facebook & Instagram remarketing advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

LinkedIn advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

TikTok advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Twitter advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Pinterest advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon21:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Quora advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon21:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Premium display advertising campaigns

Tutorial
calendar-iconMonday 03 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Programmatic display advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Native advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Affiliate advertising campaigns (marketing)

Tutorial
calendar-iconMonday 03 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising strategy & media plan

Targeting the right advertising audiences

Tutorial
calendar-iconTuesday 04 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Calculating advertising campaign estimations

Lecture
calendar-iconTuesday 04 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Forming an advertising media plan

Lecture
calendar-iconTuesday 04 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Preparing your advertising creatives

Lecture
calendar-iconTuesday 04 July 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising campaigns evalution & metrics

Lecture
calendar-iconTuesday 04 July 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconWednesday 05 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital media plan

Presentation
calendar-iconWednesday 05 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconMonday 10 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

E-mail marketing strategy

Lecture
calendar-iconMonday 10 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconMonday 10 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Mailchimp.com e-mail marketing platform

Tutorial
calendar-iconMonday 10 July 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconTuesday 11 July 2023 times-icon18:00 (2h) marker-iconZOOM PLATFORM

How to use influencer marketing tools

Lecture
calendar-iconTuesday 11 July 2023 times-icon20:00 (30m) marker-iconZOOM PLATFORM

How to use influencer marketing tools

Lecture
calendar-iconTuesday 11 July 2023 times-icon20:30 (30m) marker-iconZOOM PLATFORM

Digital reputation management strategy

The reputation management strategy

Lecture
calendar-iconTuesday 11 July 2023 times-icon21:00 (1h) marker-iconZOOM PLATFORM

Monitoring Google Analytics 4

How to use Google Analytics 4 to monitor your engagement

Tutorial
calendar-iconWednesday 12 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
calendar-iconWednesday 12 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
calendar-iconWednesday 12 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor your retention

Tutorial
calendar-iconWednesday 12 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing reporting

The important metrics for all digital marketing tactics & strategies

Lecture
calendar-iconMonday 17 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to report digital marketing KPIs & metrics to your clients

Lecture
calendar-iconMonday 17 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Data Studio to design and share reports with your clients

Tutorial
calendar-iconMonday 17 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing reporting workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
calendar-iconTuesday 18 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital and social media report

Presentation
calendar-iconTuesday 18 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Growth marketing strategy

The growth marketing strategy

Lecture
calendar-iconMonday 24 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy & budget

The digital marketing strategy

Lecture
calendar-iconMonday 24 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy research, creative concept, tactics

Lecture
calendar-iconMonday 24 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy timeline & budget

Lecture
calendar-iconTuesday 25 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy presentation

Lecture
calendar-iconTuesday 25 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy & budget workshop

Present your digital and social media strategy

Presentation
calendar-iconWednesday 26 July 2023 times-icon16:00 (4h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing professionals & services

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 31 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 31 July 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Course summary & epilogue

Lecture
calendar-iconMonday 31 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Exams & graduation

Final exams

Final Exam
calendar-iconTuesday 01 August 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - ROOM ZEPHYROS

Graduation ceremony

Networking event
calendar-iconTuesday 01 August 2023 times-icon20:00 (4h) marker-iconTHE MET HOTEL - SKY BAR (ROOF)

A course is only as good as the people who teach you

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Alex

Alex Charalampidis

Managing Director, MONKS.

Odysseas

Odysseas Dekavalas

Head of Digital, Soho Square.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Mary

Mary Golidopoulou

Digital Αdvertising Specialist, Iubenda.

Christina

Christina Kontopoulou

Digital Marketeer & CX Specialist, Satori Analytics.

Christos

Christos Nikas

Social Media Manager & Content Creator, christosnikas.com.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Nano

Nano Papaioannou

Digital Content Manager, Copyartist.

Angelos

Angelos Perlegkas

Digital Marketing Specialist, APEARL.

Olga

Olga Pitsari

Co-Founder and Creative Content, BOLDOT.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Lina

Lina Stoumpou

Co-founder, CMO, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Training location in Thessaloniki

Anatolia Hotel

Lagkada 13, Thessaloniki 546 29


Training hall: Victoria Hall

 

ONOMA Hotel

Monastiriou 24, Thessaloniki 546 29


Training Hall: Living Room Hall 1 (1st Floor). Set on a busy shopping street, this fashionable hotel is 18 minutes' walk from MOMus - Thessaloniki Museum of Photography alongside the Aegean Sea. It's 3 km from the White Tower of Thessaloniki, a former prison with a museum, and 18 km from Thessaloniki Airport Makedonia.

Frequently asked questions & answers for Thes/niki

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Is there a deadline to my enrollment?

Yes. You can enroll even 1 day before the kick-off event if there are available tickets. But sometimes, our tickets are sold out way before our kick-off day, so you should be aware of the the available tickets left in order to not miss your spot at our course.

Prices & payments

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

 

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Do I need a laptop to attend? Do I need any programs or apps installed?

During our course, a laptop is good to have in order to keep up with all lectures/live tutorials or personal exercises. We always provide free wi-fi access and power supply for all attendants. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Certification

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: