Professional Diploma in Digital & Social Media, Thessaloniki

At Concert Hall, September 2017

This event is completed

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Course's topics

Pre-learning: Digital Marketing Fundamentals

Students welcome & registration

Networking event
Monday 25 September 2017 17:00 (1h) CAFETERIA

Course overview

Lecture
Monday 25 September 2017 18:00 (1h) CR-1 ROOM

The crowdsourcing, viral & long-tail phenomena

Lecture
Monday 25 September 2017 19:00 (1h) CR-1 ROOM

The digital consumer, his online journey & funnel

Lecture
Monday 25 September 2017 20:00 (1h) CR-1 ROOM

The digital & social media marketing

Lecture
Monday 25 September 2017 21:00 (1h) CR-1 ROOM

Websites & Landing Pages

Designing & optimizing landing pages & preparing your UTMs

Lecture
Tuesday 26 September 2017 18:00 (2h) CR-1 ROOM

Social Media & Social Networks

Facebook newsfeed, profile & groups

Tutorial
Monday 16 October 2017 18:00 (2h) CR-1 ROOM

YouTube channel

Tutorial
Tuesday 17 October 2017 21:00 (1h) CR-1 ROOM

Google My Business location

Tutorial
Wednesday 18 October 2017 18:00 (30m) CR-1 ROOM

Pinterest business account, boards & pins

Tutorial
Wednesday 18 October 2017 19:00 (30m) CR-1 ROOM

SnapChat messenger & stories

Tutorial
Wednesday 18 October 2017 19:30 (30m) CR-1 ROOM

Quora questions & answers

Tutorial
Wednesday 18 October 2017 20:30 (30m) CR-1 ROOM

Search Engine Optimization

On-site search engine optimization factors (S.E.O.)

Lecture
Tuesday 03 October 2017 18:00 (4h) CR-1 ROOM

Off-site search engine optimization tactics (S.E.O.) for backlinks

Lecture
Wednesday 04 October 2017 19:00 (2h) CR-1 ROOM

SEO site checkup, Screaming Frog, Uber Suggest, Google Search console

Tutorial
Monday 09 October 2017 18:00 (2h) CR 1- ROOM

Running an S.E.O. agency (strategy & services)

Presentation
Monday 09 October 2017 20:00 (2h) CR 1- ROOM

Social Media Marketing

Social media accounts setup

Lecture
Monday 23 October 2017 18:00 (4h) CR-1 ROOM

Hootsuite mashup tool

Tutorial
Tuesday 24 October 2017 20:00 (2h) CR-1 ROOM

Advertising Campaigns

Native advertising fundamentals

Lecture
Tuesday 07 November 2017 18:00 (2h) CR 1- ROOM

Premium display advertising fundamentals

Lecture
Tuesday 07 November 2017 21:00 (1h) CR 1- ROOM

Google search advertising

Tutorial
Monday 13 November 2017 18:00 (4h) CR 1- ROOM

Google display network (G.D.N.) advertising

Tutorial
Tuesday 14 November 2017 18:00 (4h) CR-1 ROOM

Facebook & Instagram advertising fundamentals

Tutorial
Wednesday 15 November 2017 18:00 (4h) CR-1 ROOM

Facebook & Instagram advertising fundamentals

Tutorial
Monday 20 November 2017 18:00 (4h) CR-1 ROOM

LinkedIn advertising fundamentals

Tutorial
Tuesday 21 November 2017 18:00 (1h) CR-1 ROOM

Twitter advertising fundamentals

Tutorial
Tuesday 21 November 2017 19:00 (2h) CR-1 ROOM

Pinterest advertising fundamentals

Lecture
Tuesday 21 November 2017 21:00 (30m) CR-1 ROOM

Quora advertising fundamentals

Lecture
Tuesday 21 November 2017 21:30 (30m) CR 1- ROOM

Affiliate advertising fundamentals

Lecture
Wednesday 22 November 2017 18:00 (2h) CR-1 ROOM

Digital & social media advertising strategy, budget & media plan

Lecture
Wednesday 22 November 2017 21:00 (1h) CR-1 ROOM

Messaging

Apifon SMS & Viber messaging platform

Tutorial
Tuesday 31 October 2017 20:00 (1h) CR-1 ROOM

Mobile messaging best practices, case studies (SMS, Viber, Whatapp)

Tutorial
Tuesday 31 October 2017 21:00 (1h) CR-1 ROOM

Data & marketing automation

Lecture
Monday 06 November 2017 18:00 (2h) CR-1 ROOM

Ε-mail marketing

Lecture
Monday 06 November 2017 21:00 (1h) CR-1 ROOM

Monitoring

Google analytics fundamentals, case studies

Tutorial
Tuesday 28 November 2017 18:00 (4h) CR-1 ROOM

Facebook insights & analytics

Tutorial
Wednesday 29 November 2017 18:00 (30m) CR-1 ROOM

Growth Hacking

Growth hacking methodology & mindset to generate traction & growth

Lecture
Monday 04 December 2017 19:00 (1h) CR-1 ROOM

Strategy

Strategy, plan & budget

Lecture
Monday 11 December 2017 20:00 (2h) CR-1 ROOM

Exams & Graduation

Final exams

Final Exam
Tuesday 19 December 2017 18:00 (2h) CR-1 ROOM

Graduation ceremony

Networking event
Tuesday 19 December 2017 20:00 (2h)

Instructors

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, AIVAL.COM.

Anna Barouxi

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Chrysa Faki

Chrysa Faki

Marketing Manager, IP Digital.

Betty Kiriakidou

Betty Kiriakidou

Digital Marketing Manager, Health Marketing.

Georgia Panagiotidou

Georgia Panagiotidou

Business Analyst, Ellinair.

Angelos  Papaioannidis

Angelos Papaioannidis

Managing Partner, Moneytized.

Chrysopigi Vardikou

Chrysopigi Vardikou

Marketing Director, Tetoma.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Location & venue

Thessaloniki Music Concert Hall

25 Martiou & Paralia, 54646, Thessaloniki


Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Before enrolling

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Who is this course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Pay by installments

Installments are available for our in-class courses only and can be offered when you pay by a credit card. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course. There are no installments for our e-learning courses.

Can I cancel anytime? Do I get a refund if I do?

You can cancel anytime before the event kick-off day. But please pay attention to our refunds & cancellation policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new topics that need to be part of our syllabus we just do it.

We update our training presentations & bonus material daily! We never keep old stuff in our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos monthly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Will we participate in team exercises and hands-on strategies?

YES. This is the only course in the market which offers actual hands-on team exercises in real life case studies or briefs for every one of the digital & social media channels. You will form teams and work on the following:

  • Search engine optimization team exercise & presentation
  • Content marketing strategy team exercise & presentation
  • Social media posts strategy team exercise & presentation
  • Advertising strategy team exercise & presentation
  • Monitoring & report team exercise & presentation
  • Full day digital & social media strategy, budget & plan team exercise & presentation

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Exams & certification

Which other optional certifications can I apply for after successful completion?

This course gives you a solid background in all required digital & social media fundamentals. It allows you to optionally pursue much more important international certifications. Some examples:

  • The Facebook online certification and qualify as a 'Facebook Certified Professional' (fee: $150).
  • The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified' (fee: $600).
  • The Google ads fundamentals exam & certification and qualify as a 'Google Qualified Professional' (free).

Only the very best training courses that meet stringent requirements can prepare you to pursue more qualifications and our course offers more than enough to achieve all these exams.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Do I get a diploma?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Students who don't pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

Learning skills & outcome

Is there an active community or alumni I can participate in?

YES. The biggest active community in the country!

Our alumni community

All graduates of our events automatically become members of our alumni enjoying many benefits such as:

  • Special tickets for alumni to all of our events
  • Special discounts & offers from all of our partners for more certifications or master degrees
  • Personal recommendations from our instructors upon request
  • Free entrance to some special education events

Our Facebook Group community

All graduates of our events can be part of a wonderful Facebook community of Greek Digital & Social Media Specialists & Executives, where we are offering support for any question you may have and posting job positions daily!

Our networking events

You will participate in free-to-access events to mix and match with other professionals, agencies and brands.

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions

  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant

Operational positions

  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consultant 
  • Premium Display Advertising Manager/Consultant/Planner/Buyer 
  • Affiliate Advertising Manager/Consultant/Planner/Buyer
  • Messaging & Automation (mobile & email) Manager/Consultant 
  • Growth Hacker
  • Performance Marketing Manager/Consultant 
  • Monitoring & Analytics Manager/Consultant 
  • Social Media Insights & Analytics Manager/Consultant 

Academic positions

  • Digital & Social Media Trainer/Instructor

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.