Professional Diploma in Digital & Social Media, Thessaloniki, Jan 2017

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Digital Advertising Channels & Platforms

How to do keywords research for search ads with Keywords Planner or other tools

Monday 06 March 2017 18:00 (4h) CR-1 ROOM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tuesday 07 March 2017 18:00 (4h) CR-1 ROOM

How to use personal Facebook ad account & manager

Monday 13 March 2017 18:00 (4h) CR-1 ROOM

How to create and manage tags on Facebook ads manager

Tuesday 14 March 2017 18:00 (4h) CR-1 ROOM

How to run advertising campaigns on LinkedIn

Wednesday 15 March 2017 18:00 (1h) CR-1 ROOM

How to run advertising campaigns on Pinterest

Wednesday 15 March 2017 19:00 (1h) CR-1 ROOM

How to run advertising campaigns on Twitter

Wednesday 15 March 2017 21:00 (1h)

How to run advertising campaigns on affiliate networks (affiliate marketing)

Monday 20 March 2017 19:00 (2h) CR-1 ROOM

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Tuesday 04 April 2017 20:00 (2h) CR-1 ROOM

Digital Marketing Mindset

Students welcome and registration

Networking event
Monday 09 January 2017 17:00 (1h) Cafeteria

Course overview

Monday 09 January 2017 18:00 (1h) CR-1 ROOM

The digital marketing

Monday 09 January 2017 19:00 (1h) CR-1 ROOM

The consumer and his online journey

Monday 09 January 2017 20:00 (1h) CR-1 ROOM

The marketing & sales funnel

Monday 09 January 2017 21:00 (1h) CR-1 ROOM

Website & Landing Pages

How to optimize any landing page on your websites

Thursday 12 January 2017 18:00 (1h) CR-1 ROOM

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Tuesday 17 January 2017 18:00 (4h) CR-1 ROOM

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Wednesday 18 January 2017 19:00 (3h) CR-1 ROOM

Social Media Platforms

How to create and use a Facebook Page

Monday 06 February 2017 18:00 (3h) CR-1 ROOM

How to create and use a YouTube channel

Monday 06 February 2017 21:00 (1h) CR-1 ROOM

How to create and use a Google My Business location

Tuesday 07 February 2017 20:00 (1h) CR-1 ROOM

How to create and use a SnapChat account

Monday 13 February 2017 21:00 (1h) CR-1 ROOM

How to create and use a Quora account

Tuesday 14 February 2017 18:30 (30m) CR-1 ROOM

How to create and use a Pinterest business account

Tuesday 14 February 2017 20:00 (1h) CR-1 ROOM

Social Media Marketing Strategy

How to organize your social media team & accounts

Monday 20 February 2017 18:00 (3h) CR-1 ROOM

How to use mashup tool to post on different social networks

Tuesday 21 February 2017 20:00 (2h) CR-1 ROOM

Social Media Marketing Strategy Workshop

Present the social media posts

Tuesday 28 February 2017 18:00 (2h) CR-1 ROOM

Prepare different social media posts for a brand

Team Exercise
Tuesday 28 February 2017 20:00 (2h) CR-1 ROOM

Email & Mobile Marketing Strategy

How to use mobile marketing platform

Wednesday 01 March 2017 20:00 (1h) CR-1 ROOM

How to organize customer's data and marketing automation

Friday 03 March 2017 18:00 (2h) CR-1 ROOM

How to run e-mail marketing campaigns

Friday 03 March 2017 21:00 (1h) CR-1 ROOM

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Tuesday 21 March 2017 19:00 (2h) CR-1 ROOM

Present your digital media plan

Tuesday 21 March 2017 21:00 (1h) CR-1 ROOM

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your acquisition sources

Monday 27 March 2017 18:00 (4h) CR-1 ROOM

How to use Google Analytics 4 to monitor your engagement

Tuesday 28 March 2017 18:00 (30m) CR-1 ROOM

Reporting Digital Marketing Results

How to use Google Data Studio to design and share reports with your clients

Tuesday 28 March 2017 19:00 (2h) CR-1 ROOM

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Wednesday 29 March 2017 20:00 (2h) CR-1 ROOM

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Monday 10 April 2017 18:00 (2h) CR-1 ROOM

Digital Marketing Services

Course summary & epilogue

Monday 10 April 2017 21:00 (1h) CR-1 ROOM

Exams & Graduation

Final exams

Final Exam
Tuesday 11 April 2017 18:00 (2h) CR-1 ROOM


Tolis Aivalis

Managing Partner, AIVAL.COM.



Managing Director, iNous Marketing Labs.


Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.


Yannis Elpidis

Managing Partner, Darkpony Digital.



Marketing Manager, IP Digital.


Georgia Panagiotidou

Business Analyst, Ellinair.


Chrysopigi Vardikou

Marketing Director, Tetoma.

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki

Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Before enrolling

Who is this digital marketing course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive>
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Outcome after this course

Is there an active online community I can participate in?

The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals and students participate.

Feel free to join this group now and start networking, discussing, asking or answering anything about marketing. You can also post or explore job positions or just follow the news.

Is there an official alumni I can be part of?

Our KnowCrunch Official Alumni.

All of our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

  • Special price for all returning graduates for our courses
  • Exclusive subscription price for unlimited use of our e-learning courses
  • Special discounts for Master degrees offered exclusively to our graduates from other Universities or colleges
  • Personal recommendations from our instructors (upon request)
  • Free participation to one-day special crash courses
  • Free participation to networking events

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions
  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant
Operational positions
  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consultant 
  • Premium Display Advertising Manager/Consultant/Planner/Buyer 
  • Affiliate Advertising Manager/Consultant/Planner/Buyer
  • Messaging & Automation (mobile & email) Manager/Consultant 
  • Growth Hacker
  • Performance Marketing Manager/Consultant 
  • Monitoring & Analytics Manager/Consultant 
  • Social Media Insights & Analytics Manager/Consultant 
Academic positions
  • Digital & Social Media Trainer/Instructor

Covid-19 information

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in a virtual class (via live webinar in Zoom). Training takes place the same day & hour as scheduled. All students can attend from the comfort of their home while collaborating with other students or instructors. In our virtual class students can:

  • Share their video, audio, files, presentations, screen
  • Participate in team exercises
  • Raise hand and ask question

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.


Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only. Please mind that if you fail one of the installments your account freezes and you will not be able to continue your course until repayment.

Can I cancel anytime? Do I get a refund if I do?


You can cancel anytime before the course's kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus we just include it.

We update our training presentations & bonus material daily! We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos quarterly! When something critical changes we move into production and deliver new videos.

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is good to have in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

Will we participate in team exercises and hands-on strategies?

YES. This is the only course in the market which offers actual hands-on team exercises in real life case studies or briefs for every one of the digital & social media channels. You will form teams and work on the following:

  • Search engine check-up exercise & presentation
  • Content marketing strategy exercise & presentation
  • Social media posts strategy exercise & presentation
  • Advertising media plan strategy team & presentation
  • Digital marketing report exercise & presentation
  • Digital marketing complete strategy, budget & plan full day workshop & presentation

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.


Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Do I get a certification?

Successful graduates

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Non successful graduates

Students who do not pass the exams receive a certificate of attendance.


This certification, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you are committed to staying at the top of your market as a professional.

Certification validation

Certifications are valid only after a graduation ceremony or/and when downloaded from our website. Valid certifications consist of:

  • Degree description
  • Graduate name & last-name
  • Credential ID (for confirmation purposes)
  • Issue date & expiration date

All certifications can be validated on our website or upon request.

Sample certificate

The Knowcrunch certificate (sample)


Which other optional certifications can I apply for after successful completion?

This course gives you a solid background in all required digital & social media fundamentals. It allows you to optionally pursue much more important international certifications. Some examples:

  • The Facebook online certification and qualify as a 'Facebook Certified Professional' (fee: $150).
  • The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified' (fee: $600).
  • The Google ads fundamentals exam & certification and qualify as a 'Google Qualified Professional' (free).

Only the very best training courses that meet stringent requirements can prepare you to pursue more qualifications and our course offers more than enough to achieve all these exams.