Professional Diploma in Digital & Social Media, Thessaloniki

At Concert Hall, January 2019

This event is completed

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The Digital Marketing Strategic Mindset

Students welcome and registration

NETWORKING
Monday 14 January 2019 17:00 (1h) CAFETERIA

Course overview

LECTURE
Monday 14 January 2019 18:00 (1h) CR 1- ROOM

The consumer and his online journey

LECTURE
Monday 14 January 2019 19:00 (1h) CR 1- ROOM

The digital marketing

LECTURE
Monday 14 January 2019 20:00 (1h) CR 1- ROOM

The marketing & sales funnel

LECTURE
Monday 14 January 2019 21:00 (1h) CR 1- ROOM

The Website Landing Pages

How to optimize any of your landing pages

LECTURE
Tuesday 15 January 2019 18:00 (1h) CR 1- ROOM

The On-Site Search Engine Optimization (S.E.O.)

How search engines work

LECTURE
Tuesday 22 January 2019 19:00 (2h) CR 1- ROOM

How to optimize your website technical issues

LECTURE
Wednesday 23 January 2019 18:00 (2h) CR 1- ROOM

How to optimize your website and pages content

LECTURE
Wednesday 23 January 2019 20:00 (2h) CR 1- ROOM

The Social Media Platforms

How to create and use a Facebook Page

LIVE TUTORIAL
Monday 28 January 2019 18:00 (3h) CR 1- ROOM

How to create and use a YouTube channel

LIVE TUTORIAL
Wednesday 30 January 2019 18:00 (1h) CR 1- ROOM

How to create and use a Google My Business location

LIVE TUTORIAL
Wednesday 30 January 2019 19:00 (30m) CR 1- ROOM

How to create and use a SnapChat account

LIVE TUTORIAL
Wednesday 30 January 2019 20:00 (30m) CR 1- ROOM

How to create and use a Quora account

LIVE TUTORIAL
Wednesday 30 January 2019 20:30 (30m) CR 1- ROOM

How to create and use a Pinterest business account

LIVE TUTORIAL
Wednesday 30 January 2019 21:00 (30m) CR 1- ROOM

The Social Media Marketing Strategy

How to organize your social media team & accounts

LECTURE
Monday 11 February 2019 18:00 (4h) CR 1- ROOM

How to respond to trends and people's posts with live marketing

LECTURE
Tuesday 12 February 2019 18:00 (1h) CR 1- ROOM

How to respond to customer reviews, messages and questions

LECTURE
Tuesday 12 February 2019 19:00 (1h) CR 1- ROOM

How to use Hootsuite.com mashup tool to post on different social networks

LIVE TUTORIAL
Tuesday 12 February 2019 20:00 (2h) CR 1- ROOM

The Digital Advertising Channels and Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

LECTURE
Tuesday 19 February 2019 19:00 (1h) CR 1- ROOM

How to run display advertising campaigns on premium publishers

LECTURE
Tuesday 19 February 2019 20:00 (1h) CR 1- ROOM

How to run native advertising campaigns on premium publishers

LECTURE
Tuesday 19 February 2019 21:00 (1h) CR 1- ROOM

How to create and manage tags on Facebook ads manager

LIVE TUTORIAL
Monday 25 February 2019 18:00 (4h) CR 1- ROOM

How to use personal Facebook ad account & manager

LIVE TUTORIAL
Tuesday 26 February 2019 18:00 (4h) CR 1- ROOM

How to run advertising campaigns on LinkedIn

LIVE TUTORIAL
Wednesday 27 February 2019 18:00 (2h) CR 1- ROOM

How to run advertising campaigns on Twitter

LIVE TUTORIAL
Wednesday 27 February 2019 20:00 (1h) CR 1- ROOM

How to run advertising campaigns on Pinterest

LIVE TUTORIAL
Wednesday 27 February 2019 21:00 (30m) CR 1- ROOM

How to run advertising campaigns on Quora

LIVE TUTORIAL
Wednesday 27 February 2019 21:30 (30m) CR 1- ROOM

How to do keywords research for search ads with Keywords Planner or other tools

LIVE TUTORIAL
Monday 04 March 2019 18:00 (4h) CR 1- ROOM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

LIVE TUTORIAL
Tuesday 05 March 2019 18:00 (4h) CR 1- ROOM

How to run advertising campaigns on Snapchat

LIVE TUTORIAL
Tuesday 12 March 2019 18:00 (30m) CR 1- ROOM

How to run advertising campaigns on Reddit

LIVE TUTORIAL
Tuesday 12 March 2019 18:30 (30m) CR 1- ROOM

How to run advertising campaigns on affiliate networks (affiliate marketing)

LECTURE
Tuesday 12 March 2019 19:00 (2h) CR 1- ROOM

The Influencer Marketing Strategy

How to work with influencers and brand ambassadors

LECTURE
Monday 18 March 2019 18:00 (1h) CR 1- ROOM

The Email and Mobile Marketing Strategy

How to organize customer's data and marketing automation

LECTURE
Monday 18 March 2019 20:00 (1h) CR 1- ROOM

How to run e-mail marketing campaigns

LECTURE
Monday 18 March 2019 21:00 (1h) CR 1- ROOM

How to use Apifon.com mobile marketing platform

LIVE TUTORIAL
Tuesday 19 March 2019 18:00 (1h) CR 1- ROOM

The Digital Reputation and Public Relations

How to build public relations using digital and social media tactics

LECTURE
Tuesday 19 March 2019 20:00 (1h) CR 1- ROOM

How to manage reputation with content and deep fake content

LECTURE
Tuesday 19 March 2019 21:00 (1h) CR 1- ROOM

Monitoring with Google Analytics

How to use Google Analytics to monitor your acquisition sources

LIVE TUTORIAL
Wednesday 20 March 2019 18:00 (4h) CR 1- ROOM

How to use Google Analytics to monitor your audience

LIVE TUTORIAL
Tuesday 26 March 2019 18:00 (1h) CR 1- ROOM

The Growth Marketing Methodology & Tactics

The growth hacking case studies

LECTURE
Tuesday 02 April 2019 19:00 (1h) CR 1- ROOM

The Complete Digital Marketing Strategy

How to research the market & competition for a digital marketing strategy

LECTURE
Tuesday 09 April 2019 21:00 (1h) CR 1- ROOM

How to prepare a digital marketing brief

LECTURE
Saturday 13 April 2019 10:00 (6h) READING ROOM - 1st Floor

The Digital Marketing Services

How to work in digital marketing job positions

LECTURE
Monday 15 April 2019 18:00 (1h) CR 1- ROOM

How to analyze costs & prices for your digital marketing services

LECTURE
Monday 15 April 2019 19:00 (1h) CR 1- ROOM

How to launch and run a digital and social media marketing agency

LECTURE
Monday 15 April 2019 20:00 (1h) CR 1- ROOM

Course summary & epilogue

LECTURE
Monday 15 April 2019 21:00 (1h) CR 1- ROOM

The Exams and Graduation

Final exams

EXAMINATION
Wednesday 17 April 2019 18:00 (2h) CR 1- ROOM

Graduation ceremony

NETWORKING
Wednesday 17 April 2019 20:00 (2h) CAFETERIA

Tolis Aivalis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George Arapogiannis

George Arapogiannis

Managing Director, HUMAN MINDS.

Yannis Develekos

Yannis Develekos

Managing Director, iNous Marketing Labs.

Dimitris Dimitriadis

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Petros Fotiadis

Petros Fotiadis

Head of Performance , iTRUST.

Vassilis Gogoglou

Vassilis Gogoglou

Chief Operating Officer , Followed.gr.

Panagiotis Melissaropoulos

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Ioannis Ofakoglou

Ioannis Ofakoglou

Managing Director, Ristart .

Panagiotis Papachatzis

Panagiotis Papachatzis

Managing Director, The Agency.

Dominikos Pritis

Dominikos Pritis

Founder-Editorial Director , TECHINGREEK.COM.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, APIFON.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Location & venue

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki, Greece


Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Covid-19 information

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in a virtual class (via live webinar in Zoom). Training takes place the same day & hour as scheduled. All students can attend from the comfort of their home while collaborating with other students or instructors. In our virtual class students can:

  • Share their video, audio, files, presentations, screen
  • Participate in team exercises
  • Raise hand and ask question

Before enrolling

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Who is this digital marketing course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Prices & payments

Can I cancel anytime? Do I get a refund if I do?

Cancellations

You can cancel anytime before the course's kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class & e-learning courses and can be offered when you pay by card only. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Will we participate in team exercises and hands-on strategies?

YES. This is the only course in the market which offers actual hands-on team exercises in real life case studies or briefs for every one of the digital & social media channels. You will form teams and work on the following:

  • Search engine check-up exercise & presentation
  • Content marketing strategy exercise & presentation
  • Social media posts strategy exercise & presentation
  • Advertising media plan strategy team & presentation
  • Digital marketing report exercise & presentation
  • Digital marketing complete strategy, budget & plan full day workshop & presentation

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus we just include it.

We update our training presentations & bonus material daily! We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos quarterly! When something critical changes we move into production and deliver new videos.

Certification

Which other optional certifications can I apply for after successful completion?

This course gives you a solid background in all required digital & social media fundamentals. It allows you to optionally pursue much more important international certifications. Some examples:

  • The Facebook online certification and qualify as a 'Facebook Certified Professional' (fee: $150).
  • The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified' (fee: $600).
  • The Google ads fundamentals exam & certification and qualify as a 'Google Qualified Professional' (free).

Only the very best training courses that meet stringent requirements can prepare you to pursue more qualifications and our course offers more than enough to achieve all these exams.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I get a certification?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma from KnowCrunch.

Students who do not pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you are committed to staying at the top of your market as a professional.

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.