About the course

This digital & social media program has a long track record as a catalyst for change and for many years has been awarded as the 'Best Digital & Social Media Diploma in Greece' by Social Media World.

Trusted by more than 800 executives in top agencies, brands and corporations. Designed by experienced professionals, and driven by the latest technology, case studies and online tactics. Course's curriculum is EQF Level 5. Consists of exclusive topics and advanced knowledge and has 97% Net Promoter Score!

Learn from the best, transform your digital career and thrive in your field. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

21h•41 lessons

The backlinks

LECTURE

Mon 21 Jan 2019

16:00 - 20:00

CR 1- ROOM

The advertising strategy & media plan

LECTURE

22:25 - 22:25

Website landing pages conversion rate optimization

LECTURE

Tue 15 Jan 2019

16:00 - 17:00

CR 1- ROOM

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Wed 16 Jan 2019

19:00 - 20:00

CR 1- ROOM

How to protect your copyright and respect copyright of others

LECTURE

Mon 04 Feb 2019

16:00 - 17:00

CR 1- ROOM

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Mon 28 Jan 2019

16:00 - 19:00

CR 1- ROOM

YouTube channel & community building

PLATFORM DEMONSTRATION

Wed 30 Jan 2019

16:00 - 17:00

CR 1- ROOM

Google Business Profile & community building

PLATFORM DEMONSTRATION

Wed 30 Jan 2019

17:00 - 17:30

CR 1- ROOM

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Wed 30 Jan 2019

18:00 - 18:30

CR 1- ROOM

Pinterest account & community building

PLATFORM DEMONSTRATION

Wed 30 Jan 2019

19:00 - 19:30

CR 1- ROOM

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

The social media marketing

LECTURE

Mon 11 Feb 2019

16:00 - 20:00

CR 1- ROOM

Social media posting

LECTURE

Tue 12 Feb 2019

16:00 - 17:00

CR 1- ROOM

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Tue 12 Feb 2019

17:00 - 18:00

CR 1- ROOM

Social media accounts & followers

LECTURE

Tue 12 Feb 2019

18:00 - 20:00

CR 1- ROOM

Meta advertising audiences

PLATFORM DEMONSTRATION

Mon 25 Feb 2019

16:00 - 20:00

CR 1- ROOM

Meta advertising audiences

PLATFORM DEMONSTRATION

Tue 26 Feb 2019

16:00 - 20:00

CR 1- ROOM

Premium advertising campaigns

LECTURE

Mon 04 Mar 2019

16:00 - 20:00

CR 1- ROOM

Affiliate advertising campaigns

LECTURE

Tue 05 Mar 2019

16:00 - 20:00

CR 1- ROOM

The influencer marketing

LECTURE

Mon 18 Mar 2019

16:00 - 17:00

CR 1- ROOM

Email & mobile marketing audience & automations

LECTURE

Mon 18 Mar 2019

18:00 - 19:00

CR 1- ROOM

E-mail marketing campaigns

LECTURE

Mon 18 Mar 2019

19:00 - 20:00

CR 1- ROOM

Digital marketing professionals & how to get a job

LECTURE

Mon 15 Apr 2019

17:00 - 18:00

CR 1- ROOM

Students registration & meeting with instructors

NETWORKING

Mon 14 Jan 2019

15:00 - 16:00

CAFETERIA

The customer, the journey & the funnel

LECTURE

Mon 14 Jan 2019

17:00 - 18:00

CR 1- ROOM

Digital marketing tactics overview

LECTURE

Mon 14 Jan 2019

18:00 - 19:00

CR 1- ROOM

Marketing mix overview

LECTURE

Mon 14 Jan 2019

19:00 - 20:00

CR 1- ROOM

The search engine optimization strategy

LECTURE

Tue 22 Jan 2019

17:00 - 19:00

CR 1- ROOM

Onsite/page content optimization

LECTURE

Wed 23 Jan 2019

16:00 - 18:00

CR 1- ROOM

Onsite/page technical optimization

LECTURE

Wed 23 Jan 2019

18:00 - 20:00

CR 1- ROOM

Present the social media posts

PRESENTATION (TEAM)

Mon 18 Feb 2019

16:00 - 18:00

CR 1- ROOM

Prepare different social media posts for a brand

EXERCISE (TEAM)

Mon 18 Feb 2019

18:00 - 20:00

CR 1- ROOM

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Wed 13 Mar 2019

16:00 - 18:00

CR 1- ROOM

Present your digital media plan

PRESENTATION (TEAM)

Wed 13 Mar 2019

18:00 - 20:00

CR 1- ROOM

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 20 Mar 2019

16:00 - 20:00

CR 1- ROOM

Exploring retention & advertising

PLATFORM DEMONSTRATION

Tue 26 Mar 2019

16:00 - 17:00

CR 1- ROOM

Generate a digital marketing report

EXERCISE (TEAM)

Mon 01 Apr 2019

15:00 - 17:00

CR 1- ROOM

Present your digital marketing report

PRESENTATION (TEAM)

Mon 01 Apr 2019

17:00 - 19:00

CR 1- ROOM

Course summary & epilogue

LECTURE

Mon 15 Apr 2019

18:00 - 19:00

CR 1- ROOM

Final exams

EXAM

Wed 17 Apr 2019

15:00 - 17:00

CR 1- ROOM

Professional Diploma

Brands we trained

Course completed

About the course

Skills you'll gain

Course content

Graduation

Growth marketing strategy

SEO & GEO strategy backlinks21 Jan 2019

Advertising strategy

Working with website developers15 Jan 2019

Digital marketing URLs & UTMs

Digital marketing legal issues16 Jan - 04 Feb 2019

Content & keywords research strategy

Audiovisual production with AI

Social media platforms28 Jan - 30 Jan 2019

Content marketing strategy

Search & generative engine optimization strategy

Workshop - Search & generative engine optimization strategy

Social media marketing strategy11 Feb - 12 Feb 2019

Advertising fundamentals

Advertising platforms & campaigns25 Feb - 05 Mar 2019

Advertising strategy & media plan

Influencer marketing strategy18 Mar 2019

Email & mobile marketing strategy18 Mar 2019

Digital marketing strategy & budget

Digital marketing positions & jobs15 Apr 2019

Creative strategy

Digital marketing services & agencies

Course welcome & overview14 Jan 2019

Marketing & digital marketing14 Jan 2019

Search engine & AI optimization strategy - content & technical22 Jan - 23 Jan 2019

Workshop - Social media marketing strategy18 Feb 2019

Workshop - Advertising strategy & media plan13 Mar 2019

Monitoring with Google Analytics 420 Mar - 26 Mar 2019

Workshop - Reporting digital marketing01 Apr 2019

Course summary & epilogue15 Apr 2019

Exams17 Apr 2019

Marketing strategy fundamentals

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained