Professional Diploma in Digital & Social Media, Thessaloniki, Jan 2019

2170 Basic & advanced

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 14 January 2019 times-icon17:00 (1h) marker-iconCAFETERIA

Course overview

Lecture
calendar-iconMonday 14 January 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Marketing & digital marketing fundamentals

3h

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 14 January 2019 times-icon19:00 (1h) marker-iconCR 1- ROOM

Digital marketing tactics overview

Lecture
calendar-iconMonday 14 January 2019 times-icon20:00 (1h) marker-iconCR 1- ROOM

Marketing mix fundamentals

Lecture
calendar-iconMonday 14 January 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Working with website developers

1h

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 15 January 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconWednesday 16 January 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconMonday 04 February 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Search engine optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconMonday 21 January 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Search engine optimization strategy - content & technical

6h

The search engine optimization strategy

Lecture
calendar-iconTuesday 22 January 2019 times-icon19:00 (2h) marker-iconCR 1- ROOM

Onsite/page content optimization

Lecture
calendar-iconWednesday 23 January 2019 times-icon18:00 (2h) marker-iconCR 1- ROOM

Onsite/page technical optimization

Lecture
calendar-iconWednesday 23 January 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media platforms

5h 30m

Facebook page & community building

Platform demonstration
calendar-iconMonday 28 January 2019 times-icon18:00 (3h) marker-iconCR 1- ROOM

YouTube channel & community building

Platform demonstration
calendar-iconWednesday 30 January 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Google my business account & community building

Platform demonstration
calendar-iconWednesday 30 January 2019 times-icon19:00 (30m) marker-iconCR 1- ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconWednesday 30 January 2019 times-icon20:00 (30m) marker-iconCR 1- ROOM

Pinterest account & community building

Platform demonstration
calendar-iconWednesday 30 January 2019 times-icon21:00 (30m) marker-iconCR 1- ROOM

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconMonday 11 February 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Social media posting

Lecture
calendar-iconTuesday 12 February 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 12 February 2019 times-icon19:00 (1h) marker-iconCR 1- ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 12 February 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconMonday 18 February 2019 times-icon18:00 (2h) marker-iconCR 1- ROOM

Prepare different social media posts for a brand

Team exercise
calendar-iconMonday 18 February 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Advertising platforms & campaigns

17h

Advertising campaigns fundamentals

Lecture
calendar-iconTuesday 19 February 2019 times-icon19:00 (1h) marker-iconCR 1- ROOM

Meta advertising audiences

Platform demonstration
calendar-iconMonday 25 February 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Meta advertising tags & events

Platform demonstration
calendar-iconTuesday 26 February 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Premium display advertising campaigns

Lecture
calendar-iconMonday 04 March 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Affiliate advertising campaigns

Lecture
calendar-iconTuesday 05 March 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconWednesday 13 March 2019 times-icon18:00 (2h) marker-iconCR 1- ROOM

Present your digital media plan

Teams presentations
calendar-iconWednesday 13 March 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Influencer marketing strategy

1h

The influencer marketing strategy

Lecture
calendar-iconMonday 18 March 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Email & mobile marketing strategy

2h

Data & marketing automation

Lecture
calendar-iconMonday 18 March 2019 times-icon20:00 (1h) marker-iconCR 1- ROOM

E-mail marketing strategy

Lecture
calendar-iconMonday 18 March 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Monitoring with Google Analytics 4

5h

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 20 March 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconTuesday 26 March 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Reporting digital marketing - metrics

1h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconTuesday 26 March 2019 times-icon19:00 (1h) marker-iconCR 1- ROOM

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconMonday 01 April 2019 times-icon18:00 (2h) marker-iconCR 1- ROOM

Present your digital and social media report

Teams presentations
calendar-iconMonday 01 April 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Digital marketing strategy & budget - workshop presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 13 April 2019 times-icon16:00 (2h) marker-iconCR 1- ROOM

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 15 April 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 15 April 2019 times-icon20:00 (1h) marker-iconCR 1- ROOM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 15 April 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Exams & graduation

4h

Final exams

Exam
calendar-iconWednesday 17 April 2019 times-icon18:00 (2h) marker-iconCR 1- ROOM

Graduation ceremony

Networking
calendar-iconWednesday 17 April 2019 times-icon20:00 (2h) marker-iconCAFETERIA

George

George Arapogiannis

Managing Director, Human Minds.

Yannis

Yannis Develekos

Managing Director, iNous Marketing Labs.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Vassilis

Vassilis Gogoglou

Chief Operating Officer , Followed.gr.

Panagiotis

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Ioannis

Ioannis Ofakoglou

Managing Director, Ristart .

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Dominikos

Dominikos Pritis

Founder-Editorial Director, TECHINGREEK.COM.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.