Professional Diploma in Digital & Social Media, Thessaloniki, May 2019

2212 Basic & advanced

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 57m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Your account access

Lecture
times-icons08m 54s

Course overview - The optional annual subscription access

Lecture
times-icons04m 31s

Course overview - Your videos & files access

Lecture
times-icons10m 48s

Course overview - Your syllabus

Lecture
times-icons14m 35s

Course overview - Your optional exams

Lecture
times-icons05m 05s

Course overview - Your engagement with Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 06 May 2019 times-icon17:00 (1h) marker-iconCafeteria

Course overview

Lecture
calendar-iconMonday 06 May 2019 times-icon18:00 (1h) marker-iconCR-1 ROOM

Marketing & digital marketing fundamentals

3h

Digital marketing tactics overview

Lecture
calendar-iconMonday 06 May 2019 times-icon19:00 (1h) marker-iconCR-1 ROOM

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 06 May 2019 times-icon20:00 (1h) marker-iconCR-1 ROOM

Marketing mix fundamentals

Lecture
calendar-iconMonday 06 May 2019 times-icon21:00 (1h) marker-iconCR-1 ROOM

Working with website developers

4h

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 07 May 2019 times-icon21:00 (1h) marker-iconCR-1 ROOM

E-shop conversion rate optimization

Lecture
calendar-iconWednesday 08 May 2019 times-icon19:00 (2h) marker-iconCR 1- ROOM

Website design & development preparation

Lecture
calendar-iconWednesday 08 May 2019 times-icon21:00 (1h) marker-iconCR-1 ROOM

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconWednesday 08 May 2019 times-icon18:00 (1h) marker-iconCR-1 ROOM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 28 May 2019 times-icon18:00 (1h) marker-iconCR-1 ROOM

Search engine & AI optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconMonday 13 May 2019 times-icon18:00 (4h) marker-iconCR-1 ROOM

Search engine & AI optimization strategy - content & technical

6h

The search engine optimization strategy

Lecture
calendar-iconTuesday 14 May 2019 times-icon19:00 (2h) marker-iconCR-1 ROOM

Onsite/page content optimization

Lecture
calendar-iconWednesday 15 May 2019 times-icon18:00 (2h) marker-iconReading Room 1st Floor

Onsite/page technical optimization

Lecture
calendar-iconWednesday 15 May 2019 times-icon20:00 (2h) marker-iconCR-1 ROOM

Social media platforms

5h 30m

Facebook page & community building

Platform demonstration
calendar-iconMonday 20 May 2019 times-icon18:00 (3h) marker-iconCR-1 ROOM

YouTube channel & community building

Platform demonstration
calendar-iconMonday 27 May 2019 times-icon18:00 (1h) marker-iconCR-1 ROOM

Google Business Profile & community building

Platform demonstration
calendar-iconMonday 27 May 2019 times-icon19:00 (30m) marker-iconCR-1 ROOM

Pinterest account & community building

Platform demonstration
calendar-iconMonday 27 May 2019 times-icon20:00 (30m) marker-iconCR-1 ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconMonday 27 May 2019 times-icon20:30 (30m) marker-iconCR-1 ROOM

Social media marketing strategy & calendar

12h

The social media marketing strategy

Lecture
calendar-iconMonday 03 June 2019 times-icon18:00 (1h) marker-iconCR-1 ROOM

Social media live listening & marketing

Lecture
calendar-iconMonday 03 June 2019 times-icon19:00 (2h) marker-iconCR-1 ROOM

Social media customer care

Lecture
calendar-iconMonday 03 June 2019 times-icon21:00 (1h) marker-iconCR-1 ROOM

Social media posting

Lecture
calendar-iconTuesday 04 June 2019 times-icon18:00 (5h) marker-iconCR-1 ROOM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 04 June 2019 times-icon18:30 (1h) marker-iconCR-1 ROOM

Social media engagement

Lecture
calendar-iconTuesday 04 June 2019 times-icon19:00 (1h) marker-iconCR-1 ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 04 June 2019 times-icon20:00 (1h) marker-iconCR-1 ROOM

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconWednesday 05 June 2019 times-icon18:00 (2h) marker-iconReading Room 1st Floor

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 05 June 2019 times-icon20:00 (2h) marker-iconCR-1 ROOM

Advertising platforms & campaigns

17h

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 10 June 2019 times-icon19:00 (1h) marker-iconCR-1 ROOM

Meta advertising audiences

Platform demonstration
calendar-iconTuesday 11 June 2019 times-icon18:00 (4h) marker-iconCR-1 ROOM

Meta advertising tags & events

Platform demonstration
calendar-iconWednesday 12 June 2019 times-icon18:00 (4h) marker-iconCR-1 ROOM

Premium display advertising campaigns

Lecture
calendar-iconMonday 24 June 2019 times-icon18:00 (4h) marker-iconCR-1 ROOM

Affiliate advertising campaigns

Lecture
calendar-iconTuesday 25 June 2019 times-icon18:00 (4h) marker-iconCR-1 ROOM

Advertising strategy & media plan - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconTuesday 02 July 2019 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present your digital media plan

Teams presentations
calendar-iconTuesday 02 July 2019 times-icon20:00 (2h) marker-iconCR-1 ROOM

Email & mobile marketing strategy

2h

Data & marketing automation

Lecture
calendar-iconWednesday 03 July 2019 times-icon18:00 (1h) marker-iconCR-1 ROOM

E-mail marketing strategy

Lecture
calendar-iconWednesday 03 July 2019 times-icon19:00 (1h) marker-iconCR-1 ROOM

Influencer marketing strategy

1h

The influencer marketing strategy

Lecture
calendar-iconWednesday 03 July 2019 times-icon20:00 (1h) marker-iconCR-1 ROOM

Monitoring with Google Analytics 4

5h

Exploring conversions & funnel

Platform demonstration
calendar-iconTuesday 09 July 2019 times-icon18:00 (4h) marker-iconCR-1 ROOM

Exploring retention & advertising

Platform demonstration
calendar-iconWednesday 10 July 2019 times-icon18:00 (1h) marker-iconCR-1 ROOM

Reporting digital marketing - essential metrics

1h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconWednesday 10 July 2019 times-icon19:00 (1h) marker-iconCR-1 ROOM

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconMonday 15 July 2019 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present your digital and social media report

Teams presentations
calendar-iconMonday 15 July 2019 times-icon20:00 (2h) marker-iconCR-1 ROOM

Digital marketing strategy & budget - workshop presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 27 July 2019 times-icon16:00 (2h) marker-iconCR-1 ROOM

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 29 July 2019 times-icon18:00 (1h) marker-iconDaios

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 29 July 2019 times-icon20:00 (1h) marker-iconDaios

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 29 July 2019 times-icon21:00 (1h) marker-iconDaios

Exams & graduation

4h

Final exams

Exam
calendar-iconTuesday 30 July 2019 times-icon18:00 (2h) marker-iconMakedonia Palace

Graduation ceremony

Networking
calendar-iconTuesday 30 July 2019 times-icon20:00 (2h) marker-iconMakedonia Palace

George

George Arapogiannis

Managing Director, Human Minds.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Vassilis

Vassilis Gogoglou

Chief Operating Officer , Followed.gr.

Panos

Panos Ladas

Chief Executive Officer, On.marketing.

Ioannis

Ioannis Ofakoglou

Managing Director, Ristart .

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Dominikos

Dominikos Pritis

Founder-Editorial Director, TECHINGREEK.COM.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki


Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Hotel Daios Luxury Living

Leof. Nikis 59, Thessaloniki 546 22, Thessaloniki


Training takes place in: Hall: 1st floor meeting room

Directions: Daios Luxury living Hotel is in 500 meters distance from Aristotelous Square and you can get the Bus No 78. Get detailed directions here.

Before the course

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Is there a specific enrollment deadline for this course in this particular city?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our courses taking place in a classroom we offer refunds in case of cancellation. You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Certification

Do your in-class courses have exams?

Our Masterclass in Digital & Social Media Marketing in Athens or Thessaloniki (in a classroom) includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma.

On the other hand, students who do not pass the exams in Athens or Thessaloniki (in a classroom) will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at the next available course in Athens or Thessaloniki.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.

 

Is the certification recognized in the industry?

We are proud to hold a prominent position in the market, both in Greece and across Europe, with an outstanding reputation. Our education is highly regarded by major agencies and renowned brands, as we consistently produce professionals who are readily employable. The professional diplomas we offer are widely recognized as the most reputable in the industry. They are only awarded upon successful completion of rigorous examinations, ensuring their validity and credibility. As a testament to our commitment to excellence, we have been honored several times as the best digital marketing course every year since 2015. This recognition reflects the exceptional quality of our course materials, education approach, and overall commitment to delivering a superior learning experience.

During the training

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

 

After the course

Is there an official alumni community I can be part of?

Certainly! The Knowcrunch Official Alumni.

All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

Yes. The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 98% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

What skills do I gain after completing your courses?

Our courses go beyond mere understanding and are not solely focused on theoretical knowledge. They are designed to empower you to implement strategies and excel in your market. Upon successful completion of our courses, you will gain the ability to comprehend web and social media consumer behaviors and decisions. You will also be equipped to compare and leverage various digital and social media channels and tools in your professional work. The specific benefits you can expect depend on the course you choose:

Plan and strategize:

Develop comprehensive digital and social media strategies and action plans, including budgeting details for content marketing, SEO, social media management, performance and advertising strategies.

Integrate digital and social media campaigns and tools into your communication and media mix.

Implement effectively:

Identify, assess, and manage digital and social media service providers and partners.

Execute your strategies using a structured project approach, including milestones, deliverables, and key performance indicators (KPIs).

Increase conversions, generate more sales, and optimize budget spending.

Gain the knowledge to hire and effectively communicate with digital and social media executives.

Measure and evaluate results:

Monitor and optimize the impact of your digital performance and effectiveness.

Create reports on your digital and social media results, activities, and KPIs.

Offer and sell services:

Start offering digital and social media services as a freelance professional to clients.

Incorporate digital and social media services into your business model and revenue streams for your company.

Our courses aim to equip you with the skills and knowledge necessary to thrive in the digital landscape, allowing you to strategically plan, successfully implement, measure outcomes, and offer valuable services in the realm of digital and social media.

Which are the positions I would be able to work for?

After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:

  • Digital Marketing Manager or Freelancer
  • E-Commerce Manager or Freelancer
  • Content Marketing Manager or Freelancer
  • Social Media Marketing Manager or Freelancer
  • Search Engine Optimization (SEO) Manager or Freelancer
  • Google Advertising Manager or Freelancer
  • Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Freelancer (Performance)
  • Premium Display Advertising Manager or Freelancer (Planner or Buyer)
  • Affiliate Advertising Manager or Freelancer (Planner or Buyer)
  • Email & Mobile Marketing Manager or Freelancer
  • Growth Marketing (Hacking) Manager or Freelancer
  • Digital Marketing Analytics Manager or Freelancer

Can Knowcrunch help me to find a job?

Our course is designed in a way that enables you to promptly put into practice what you have learned. Our graduates undergo comprehensive training, equipping them to competently handle junior or senior positions. We boast a 95% employment rate for our graduates in the job market. Simultaneously, we consistently post job openings for our graduates through our active online alumni group on Facebook, where everyone participates. We remain continuously available to support our students, providing personalized attention to each individual, particularly after graduation, in order to assist them in thriving.

Does this course prepare me to take additional international accreditations?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

Please check all our upcoming events in this city.

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