Course overview & welcome
0h 59m
Reporting digital marketing - report
0h 46m
Course welcome & overview
2h
Marketing & digital marketing fundamentals
3h
Working with website developers
4h
Digital marketing legal issues
2h
Search engine optimization strategy - backlinks
4h
Search engine optimization strategy - content & technical
6h
Social media platforms
5h 30m
Social media marketing strategy & calendar
12h
Social media marketing strategy - workshop
4h
Advertising platforms & campaigns
17h
Advertising strategy - workshop
4h
Email & mobile marketing strategy
2h
Influencer marketing strategy
1h
Monitoring with Google Analytics 4
5h
Reporting digital marketing - essential metrics
1h
Reporting digital marketing - workshop
4h
Digital marketing strategy & budget - workshop presentations
2h
Digital marketing career paths & services
2h
Course summary & epilogue
1h
Exams & graduation
4h