Professional Diploma in Digital & Social Media, Thessaloniki

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The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Complete Digital Marketing Strategy & Budget

How to research the market & competition for a digital marketing strategy

Lecture
Tuesday 23 July 2019 21:00 (1h) CR-1 ROOM

A digital marketing strategy

Lecture
Saturday 27 July 2019 10:00 (6h) MUSEUM ROOM

Digital Marketing Mindset

Students welcome and registration

Networking event
Monday 06 May 2019 17:00 (1h) Cafeteria

Course overview

Lecture
Monday 06 May 2019 18:00 (1h) CR-1 ROOM

The digital marketing

Lecture
Monday 06 May 2019 19:00 (1h) CR-1 ROOM

The consumer and his online journey

Lecture
Monday 06 May 2019 20:00 (1h) CR-1 ROOM

The marketing & sales funnel

Lecture
Monday 06 May 2019 21:00 (1h) CR-1 ROOM

Website & Landing Pages

How to optimize any landing page on your websites

Tuesday 07 May 2019 21:00 (1h) CR-1 ROOM

How to optimize your e-shop

Lecture
Wednesday 08 May 2019 19:00 (2h) CR 1- ROOM

How to work with content management systems and e-shop platforms

Wednesday 08 May 2019 21:00 (1h) CR-1 ROOM

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Wednesday 08 May 2019 18:00 (1h) CR-1 ROOM

How to protect your copyright and respect copyright of others

Lecture
Tuesday 28 May 2019 18:00 (1h) CR-1 ROOM

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Monday 13 May 2019 18:00 (4h) CR-1 ROOM

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Tuesday 14 May 2019 19:00 (2h) CR-1 ROOM

How to optimize your website technical issues

Lecture
Wednesday 15 May 2019 18:00 (2h) Reading Room 1st Floor

How to optimize your website and pages content

Lecture
Wednesday 15 May 2019 20:00 (2h) CR-1 ROOM

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Monday 20 May 2019 18:00 (3h) CR-1 ROOM

How to create and use a YouTube channel

Tutorial
Monday 27 May 2019 18:00 (1h) CR-1 ROOM

How to create and use a Google My Business location

Tutorial
Monday 27 May 2019 19:00 (30m) CR-1 ROOM

How to create and use a Pinterest business account

Tutorial
Monday 27 May 2019 20:00 (30m) CR-1 ROOM

How to create and use a SnapChat account

Tutorial
Monday 27 May 2019 20:30 (30m) CR-1 ROOM

How to create and use a Quora account

Tutorial
Monday 27 May 2019 21:00 (30m) CR-1 ROOM

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Monday 03 June 2019 18:00 (1h) CR-1 ROOM

How to form a social media posts calendar and post frequently

Lecture
Monday 03 June 2019 19:00 (2h) CR-1 ROOM

How to gain your social media followers

Lecture
Monday 03 June 2019 21:00 (1h) CR-1 ROOM

How to respond to trends and people's posts with live marketing

Lecture
Tuesday 04 June 2019 18:00 (5h) CR-1 ROOM

How to respond to customer reviews, messages and questions

Lecture
Tuesday 04 June 2019 18:30 (1h) CR-1 ROOM

How to respond to complaints and manage crisis

Lecture
Tuesday 04 June 2019 19:00 (1h) CR-1 ROOM

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Tuesday 04 June 2019 20:00 (1h) CR-1 ROOM

Social Media Marketing Strategy Workshop

Present the social media posts

Presentation
Wednesday 05 June 2019 18:00 (2h) Reading Room 1st Floor

Prepare different social media posts for a brand

Team Exercise
Wednesday 05 June 2019 20:00 (2h) CR-1 ROOM

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Monday 10 June 2019 19:00 (1h) CR-1 ROOM

How to run advertising campaigns on premium publishers

Lecture
Monday 10 June 2019 20:00 (1h) CR-1 ROOM

How to run native advertising campaigns on premium publishers

Lecture
Monday 10 June 2019 21:00 (1h) CR-1 ROOM

How to create and manage tags on Facebook ads manager

Tutorial
Tuesday 11 June 2019 18:00 (4h) CR-1 ROOM

How to use personal Facebook ad account & manager

Tutorial
Wednesday 12 June 2019 18:00 (4h) CR-1 ROOM

How to run advertising campaigns on LinkedIn

Tutorial
Tuesday 18 June 2019 18:00 (2h) CR 1- ROOM

How to run advertising campaigns on Twitter

Tutorial
Tuesday 18 June 2019 20:00 (1h) CR 1- ROOM

How to run advertising campaigns on Pinterest

Tutorial
Tuesday 18 June 2019 21:00 (30m) CR 1- ROOM

How to run advertising campaigns on Quora

Tutorial
Tuesday 18 June 2019 21:30 (30m) CR 1- ROOM

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Monday 24 June 2019 18:00 (4h) CR-1 ROOM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Tuesday 25 June 2019 18:00 (4h) CR-1 ROOM

How to run advertising campaigns on Snapchat

Tutorial
Monday 01 July 2019 18:00 (30m) CR-1 ROOM

How to run advertising campaigns on Reddit

Tutorial
Monday 01 July 2019 18:30 (30m) CR-1 ROOM

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Monday 01 July 2019 19:00 (2h) CR-1 ROOM

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Tuesday 02 July 2019 18:00 (2h) MUSEUM ROOM

Present your digital media plan

Presentation
Tuesday 02 July 2019 20:00 (2h) CR-1 ROOM

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Wednesday 03 July 2019 18:00 (1h) CR-1 ROOM

How to run e-mail marketing campaigns

Lecture
Wednesday 03 July 2019 19:00 (1h) CR-1 ROOM

How to use Apifon.com mobile marketing platform

Tutorial
Monday 08 July 2019 18:00 (1h) CR-1 ROOM

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Wednesday 03 July 2019 20:00 (1h) CR-1 ROOM

Digital Reputation Strategy

The fake & deep fake content

Lecture
Monday 08 July 2019 21:00 (1h) CR-1 ROOM

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Tuesday 09 July 2019 18:00 (4h) CR-1 ROOM

How to use Google Analytics 4 to monitor your engagement

Tutorial
Wednesday 10 July 2019 18:00 (1h) CR-1 ROOM

Reporting Digital Marketing Results

How to use Google Data Studio to design and share reports with your clients

Tutorial
Wednesday 10 July 2019 19:00 (1h) CR-1 ROOM

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Monday 15 July 2019 18:00 (2h) MUSEUM ROOM

Present your digital and social media report

Presentation
Monday 15 July 2019 20:00 (2h) CR-1 ROOM

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Tuesday 16 July 2019 20:00 (1h) CR-1 ROOM

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 27 July 2019 16:00 (2h) CR-1 ROOM

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Monday 29 July 2019 18:00 (1h) Daios

How to analyze costs & prices for your digital marketing services

Lecture
Monday 29 July 2019 19:00 (1h) Daios

How to launch and run a digital and social media marketing agency

Lecture
Monday 29 July 2019 20:00 (1h) Daios

Course summary & epilogue

Lecture
Monday 29 July 2019 21:00 (1h) Daios

Exams & Graduation

Final exams

Final Exam
Tuesday 30 July 2019 18:00 (2h) Makedonia Palace

Graduation ceremony

Networking event
Tuesday 30 July 2019 20:00 (2h) Makedonia Palace

Tolis

Tolis Aivalis

Managing Partner, aival.com.

George

George Arapogiannis

Managing Director, humanminds.eu.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Vassilis

Vassilis

Chief Operating Officer , followed.gr.

Panos

Panos

Chief Executive Officer, onmarketing.io.

Ioannis

Ioannis

Managing Director, ristart.gr.

Dominikos

Dominikos

Founder-Editorial Director, techingreek.com.

Omiros

Omiros Tsapalos

Managing Partner, strategycom.gr.

Lazaros

Lazaros Tzanetos

Business Development Director, apifon.com .

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, omd.gr.

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki


Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Hotel Daios Luxury Living

Leof. Nikis 59, Thessaloniki 546 22, Thessaloniki


Training takes place in: Hall: 1st floor meeting room

Directions: Daios Luxury living Hotel is in 500 meters distance from Aristotelous Square and you can get the Bus No 78. Get detailed directions here.

Before enrolling

Who is this digital marketing course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Outcome after this course

Is there an active online community I can participate in?

The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals and students participate.

Feel free to join this group now and start networking, discussing, asking or answering anything about marketing. You can also post or explore job positions or just follow the news.

Is there an official alumni I can be part of?

Our KnowCrunch Official Alumni.

All of our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

  • Special price for all returning graduates for our courses
  • Exclusive subscription price for unlimited use of our e-learning courses
  • Special discounts for Master degrees offered exclusively to our graduates from other Universities or colleges
  • Personal recommendations from our instructors (upon request)
  • Free participation to one-day special crash courses
  • Free participation to networking events

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions
  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant
Operational positions
  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consul