5 hours of video
6 months access to videos & files
In Greek language (στα Ελληνικά)
Professional Certificate
31 students also took this course
About our digital PR & reputation course
Syllabus
An advanced training designed to provide comprehensive instruction on the various strategies, tools, and practices necessary for generating content or personas/profiles that can have a significant impact on your reputation. Additionally, this program will cover the integration of all digital marketing tactics into your media and public relations efforts. This program consists of thorough step-by-step lectures, tutorials, and hands-on exercises, all of which will be conducted with attention to detail. Take advantage of this opportunity to enhance your skills be a valuable investment in your professional development.
Industry recognizable credentials
Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question.
Video-on-demand education
This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.
Award-winning
Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:
1. Best Digital & Social Media Marketing Education
2. Best Digital Marketing E-learning Course
3. Best Digital Marketing Course Multi-Channel Content Strategy
4. Best Digital Marketing Course Multichannel Social Media
5. Best Digital Marketing Course Inbound Funnel Performance
6. Best Digital Marketing Course Product-Market-Fit
7. Best Course for Growth Marketing Performance in Info Products
8. Best Course for Growth Marketing Performance in B2B Services
9. Best Online Digital Marketing Education
10. Best Lifelong Learning & Employability - Reskilling/Upskilling
Curriculum academic level
Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions.
Outcomes of this digital PR & reputation training
After completing this course you will be able to immediately:
- Understand the features of all demonstrated platforms, networks, and tools.
- Identify problems, plan and develop problem-solving strategies which you can optimize.
- Create cohesive, persuasive content or creatives and distribute them to others.
- Evaluate all different insights, analytics, metrics, and relevant KPIs.
- Sell services to your customers, set up and manage their accounts.
- Get a job and apply everything you know.
Benefits of obtaining this digital PR & reputation education
Start your career now
The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.
Connect with our instructors during your training
Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed.
24-hour access to videos & files during your training
You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.
Lifetime free events
We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.
Lifetime alumni discounts
We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.
Lifetime business opportunities
We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.
Lifetime job opportunities
We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market.
Syllabus Manager
Topics for this Digital PR & reputation course
Course introduction & welcome
Course welcome & overview
06m 18s
Course overview - Account & access
08m 54s
Course overview - Videos & files
10m 48s
Course overview - You & Knowcrunch
06m 54s
Reputation management online strategy
Managing online reputation
09m 03s
Astroturfing
07m 09s
Fake content & hoaxes
12m
Manipulated fake content
04m 03s
Deep fake content
07m 15s
Fake profiles
10m 09s
Fakes profiles activity
04m 08s
Monitoring reputation
13m 23s
Handling attacks & crises
09m 12s
Astroturfing with public figures
03m 44s
Astroturfing with mascots or personas
08m 16s
Astroturfing with bots
05m 30s
Reputation management as a service
06m 08s
How to monitor reputation with Palo Pro
01m 47s
Palo Pro - Dashboards
03m 31s
Palo Pro - Queries concept
03m 36s
Palo Pro - Queries setup
02m 48s
Palo Pro - Mentions & buzz
01m 55s
Palo Pro - Sentiment analysis
02m 03s
Palo Pro - Impact
02m 23s
Palo Pro - Data filtering & sorting in Dataview
03m 37s
Palo Pro - Adjusting sentiment in Dataview
01m 59s
Palo Pro - Alerts
05m 06s
Palo Pro - Reporting
02m 35s
Palo Pro - Dashboard components summary
04m 21s
Palo Pro - Pricing
01m 26s
Public relations online strategy
Digital public relations
07m 28s
Digital public relations - Use of websites
05m 48s
Digital public relations - Use of U.T.M.s
03m 32s
Digital public relations - Outreach with tools
09m 33s
Digital public relations - Use of offsite S.E.O.
06m 58s
Digital public relations - Use of content marketing
04m 53s
Digital public relations - Use of social networks
04m 55s
Digital public relations - Use of email & mobile messages
08m 45s
Digital public relations - Events management
08m 18s
Digital public relations - Monitoring our work
10m 48s
Digital public relations - The digital P.R. specialist
02m 53s
Reputation management & public relations online services
Reputation management services
10m 07s
Course summary & epilogue
Course summary
01m 05s
Course summary & epilogue - Benefits
04m 47s
Course summary & epilogue - Certification
04m 30s
Course summary & epilogue - You & Knowcrunch
05m 20s
Course summary & epilogue - One last thing
02m 40s
Professional instructors in digital PR & reputation
Answers about this digital PR & reputation course
Before enrolling
Is there a specific enrollment deadline for this e-learning course?
There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through videos-on-demand, allowing you to access the content at your convenience. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.
Why is this course better than other courses available?
This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.
The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.
The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.
We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.
Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.
Are there any prerequisites necessary for this digital marketing training?
No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:
• Marketing
• Communication
• Advertising
• Business development
• Sales
• Public relations
• Internet
• Information technology
I have little to no knowledge in digital marketing, can I attend your courses?
The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.
What is the difference between Knowcrunch's in-class courses and e-learning courses?
The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:
Mode of Delivery:
In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.
Learning Environment:
In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.
Flexibility:
In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.
Personalization:
In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.
Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.
In which language are your courses and teaching material held?
Our course materials, including videos and files, are available exclusively in the Greek language.
Prices & payments
Can I cancel? If yes, until when? Do I get a refund?
Please pay attention to our cancellation & refunds policy.
Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments if you choose to pay in installments.
How do I pay? Do prices include taxes?
Please note that your registration is considered binding, and a payment is required prior to commencing your training.
We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA bank transfer.
The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.
Do you offer monthly installment plans and how many? Are they interest-free?
We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.
Courses in a classroom
You can opt to split the total cost into up to three (3) monthly payments.
E-learning courses
You can opt to split the total cost into up to four (4) monthly payments.
Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.
Do you accept/support programs like LAEK?
Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.
Can my company pay for the course? Can you issue an invoice?
Certainly! Your business can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information section. In the subsequent step, you will have the option to select a business payment method to complete the transaction.
The system declined my card, what can I do?
Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.
During the training
Do I need a laptop to attend? Do I need specific software or apps installed?
To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.
As for software or apps, we will provide detailed instructions regarding any specific requirements prior to the course start date. It is possible that certain software or apps may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.
Can I watch the videos anytime or any day I wish?
Yes, you can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.
What if I have questions? Can I get in touch with instructors?
We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and instructors and engage in discussions, ask questions, and receive updates on the course material.
Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media channels for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.
Do I gain access to the teaching material and/or bonus material?
Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.
How frequently are the structure, lessons, and content updated?
Syllabus for our courses
We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.
Video e-learning courses
We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.
Training presentations & bonus material
We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.
Do your courses include exercises and/or hands-on workshops?
Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. In the in-class courses, the exercises are conducted as group work, whereas in the e-learning format, participants engage in the exercises individually. Overall, there are six (6) substantial practical assignments throughout the course that provide hands-on learning opportunities.
Certification
Do your e-learning courses have exams? Do I get a certification?
Our E-learning Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage.
It is important to note that our other E-learning programs, whether they are free or paid, do not involve exams. Upon completing at least 80% of the video content in those programs, participants will receive a certificate of completion.
Can I download or share my diploma/certification?
Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account.
What information is included on my diploma/certification?
Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.