Masterclass in Digital & AI Marketing
Self-paced, video e-learning course, 2026
Best Seller
4.7
GREEK
•1817
•133h
•Professional Diploma
•8 months access
•Updated 05/11/2026
Digital & AI Marketing Masterclass E-Learning Course
Απόκτησε ουσιαστική εξειδίκευση στο digital marketing και στις AI εφαρμογές στο marketing, μέσα από ένα 100% self-paced πρόγραμμα που προσαρμόζεται στον δικό σου χρόνο και στις επαγγελματικές σου φιλοδοξίες. Το πολυβραβευμένο εξ αποστάσεως σεμινάριο Digital & AI Marketing της Knowcrunch προσφέρει ολοκληρωμένη εκπαίδευση παγκόσμιου επιπέδου, σχεδιασμένη για τις πραγματικές απαιτήσεις της αγοράς.
Παρακολούθησε τα μαθήματα online, από οπουδήποτε, εμβαθύνεις σε κάθε κρίσιμη πτυχή του ψηφιακού marketing και μαθαίνεις πώς να αξιοποιείς την AI σε πραγματικές marketing εργασίες και στρατηγικές. Παράλληλα, αποκτάς αναγνωρισμένο Professional Diploma. Είτε σχεδιάζεις μια νέα καριέρα, είτε επενδύεις σε AI upskilling για το marketing, είτε αναζητάς ένα ολοκληρωμένο digital marketing e-learning, αποκτάς τις γνώσεις και την πρακτική προετοιμασία που χρειάζεσαι για πραγματικούς επαγγελματικούς ρόλους από την πρώτη ημέρα.
Full stack digital & AI marketing εξ αποστάσεως εκπαίδευση
Αυτό το online σεμινάριο digital marketing καλύπτει όλο το φάσμα - από στρατηγική και branding μέχρι SEO, paid media, social media, email marketing, influencer marketing, analytics και AI. Το πρόγραμμα έχει αποκτήσει διεθνή αναγνώριση, επειδή προετοιμάζει ολοκληρωμένους digital marketers με τις γνώσεις και τις δεξιότητες που χρειάζονται για να εργάζονται αποτελεσματικά σε όλα τα βασικά κανάλια και τις πλατφόρμες. Το πρόγραμμα σπουδών ενημερώνεται συνεχώς, ώστε αυτά που μαθαίνεις να αντικατοπτρίζουν όσα πραγματικά χρησιμοποιεί η αγορά σήμερα. Ως self-paced digital marketing course, σου επιτρέπει να μαθαίνεις από το σπίτι με την ευελιξία να ξεκινάς και να σταματάς όποτε θέλεις.
Τι κάνει το Digital & AI Marketing course της Knowcrunch διαφορετικό
Ακαδημαϊκό πρόγραμμα σπουδών
Το σεμινάριο βασίζεται σε ένα ολοκληρωμένο πρόγραμμα σπουδών επιπέδου EQF Level 6 και συνοδεύεται από πρακτικό εκπαιδευτικό υλικό, όπως εξειδικευμένες στρατηγικές, μοντέλα κοστολόγησης, αναφορές απόδοσης και χρήσιμους οδηγούς αναφοράς.
Πρακτική εκπαίδευση
Το course περιλαμβάνει οκτώ (8) ατομικές πρακτικές ασκήσεις, μέσα από τις οποίες μετατρέπεις τη θεωρία σε δεξιότητες που μπορείς να αξιοποιήσεις άμεσα στην εργασία σου. Παράλληλα, εξοικειώνεσαι με κορυφαία εργαλεία της αγοράς και μαθαίνεις να σχεδιάζεις δημιουργικές καμπάνιες που βασίζονται σε δεδομένα και μπορούν να αναπτυχθούν αποτελεσματικά σε μεγαλύτερη κλίμακα.
Επαγγελματικά οφέλη
Με την ολοκλήρωση του Masterclass, αποκτάς τις γνώσεις και τις δεξιότητες που χρειάζεσαι για να ξεκινήσεις την καριέρα σου ως ολοκληρωμένος digital marketing επαγγελματίας και να διεκδικήσεις εκατοντάδες διαθέσιμες θέσεις στον κλάδο. Η Knowcrunch διατηρεί δίκτυο με περισσότερους από 1.000 επαγγελματίες προσλήψεων, brands και agencies που αναζητούν καταρτισμένα στελέχη και επιλέγουν συχνά αποφοίτους του προγράμματος.
Υποστήριξη αποφοίτων & κοινότητας
Ως απόφοιτος, παραμένεις ενεργό μέλος της κοινότητας της Knowcrunch και συνεχίζεις να απολαμβάνεις προνόμια εφ’ όρου ζωής. Αυτά περιλαμβάνουν εκπτώσεις σε εκπαιδευτικά προγράμματα, πρόσβαση σε νέες επαγγελματικές ευκαιρίες, πελάτες και projects, καθώς και δωρεάν συμμετοχή σε Q&A sessions και networking events που σε κρατούν σε επαφή με ανθρώπους και εξελίξεις του κλάδου.
Πρόσβαση σε εκπαιδευτές & εκπαιδευτικό
Σε όλη τη διάρκεια της εκπαίδευσης, έχεις τη δυνατότητα να απευθύνεσαι σε έμπειρους εκπαιδευτές μέσω της αποκλειστικής ομάδας στο Facebook για καθοδήγηση και υποστήριξη. Το πρόγραμμα σπουδών, τα videos και το συνοδευτικό υλικό ανανεώνονται τακτικά, ώστε να παραμένουν ευθυγραμμισμένα με τις τελευταίες εξελίξεις της αγοράς.
Η πρόσβαση στο εκπαιδευτικό υλικό διαρκεί όσο και το course, ενώ μετά την ολοκλήρωσή του μπορείς προαιρετικά να τη διατηρήσεις μέσω ετήσιας συνδρομής.
Βραβευμένη εκπαίδευση υψηλών προδιαγραφών
Το πρόγραμμα έχει διακριθεί για την ποιότητα και την ολοκληρωμένη προσέγγισή του στην εκπαίδευση Digital & AI Marketing. Τα μαθήματα είναι 100% προ-μαγνητοσκοπημένα σε επαγγελματικό studio, παρουσιάζονται από έμπειρους εισηγητές και συνοδεύονται από πρακτικές ασκήσεις που σε βοηθούν να εφαρμόζεις άμεσα όσα μαθαίνεις.
Παρακολουθείς το πρόγραμμα με τον δικό σου ρυθμό, από όπου κι αν βρίσκεσαι, και εκπαιδεύεσαι σε σύγχρονες στρατηγικές, εργαλεία digital marketing και πρακτικές εφαρμογές του AI στο marketing. Με την ολοκλήρωσή του, αποκτάς διεθνώς αναγνωρισμένο Professional Diploma και ουσιαστικά εφόδια για την επαγγελματική σου εξέλιξη.
Πώς λειτουργεί το εξ αποστάσεως Digital & AI Marketing course
Το εξ αποστάσεως πρόγραμμα έχει σχεδιαστεί για να προσαρμόζεται πλήρως στον χρόνο και την καθημερινότητά σου. Δεν υπάρχουν υποχρεωτικά ωράρια, live μαθήματα ή σταθερές προθεσμίες. Από τη στιγμή της εγγραφής σου, όλο το περιεχόμενο είναι διαθέσιμο on demand, ώστε να παρακολουθείς τα μαθήματα online όποτε σε εξυπηρετεί.
100% μαγνητοσκοπημένο περιεχόμενο, διαθέσιμο on demand
Όλη η εκπαίδευση είναι μαγνητοσκοπημένη και άμεσα διαθέσιμη από laptop, κινητό ή tablet. Μπορείς να κάνεις pause, να επιστρέφεις σε προηγούμενα σημεία και να παρακολουθείς κάθε μάθημα όσες φορές χρειάζεσαι, όπου κι αν βρίσκεσαι.
8 μήνες πλήρους πρόσβασης
Από την ημέρα της εγγραφής σου, έχεις οκτώ μήνες για να ολοκληρώσεις το πρόγραμμα με τον δικό σου ρυθμό. Είτε μελετάς καθημερινά είτε αφιερώνεις λίγες ώρες την εβδομάδα, το εκπαιδευτικό υλικό παραμένει διαθέσιμο όταν είσαι έτοιμος να συνεχίσεις.
Στα ελληνικά, για επαγγελματίες σε όλο τον κόσμο
Το πρόγραμμα παραδίδεται εξ ολοκλήρου στα ελληνικά και απευθύνεται σε ελληνόφωνους επαγγελματίες στην Ελλάδα, την Κύπρο και το εξωτερικό. Παράλληλα, οι δεξιότητες, τα εργαλεία και οι πλατφόρμες που καλύπτει εφαρμόζονται διεθνώς στο σύγχρονο digital marketing και στη χρήση του AI στο marketing.
Professional Diploma in Digital & AI Marketing
Με την ολοκλήρωση του προγράμματος και επιτυχή ολοκλήρωση των εξετάσεων, αποκτάς το Professional Diploma της Knowcrunch στο Digital & AI Marketing, ένα δίπλωμα με διεθνή αναγνώριση και αξία στην αγορά εργασίας, που πιστοποιεί τις γνώσεις και την εξειδίκευσή σου στο digital marketing.
Σε ποιους απευθύνεται το online Digital & ΑΙ Marketing course
Το εξ αποστάσεως πρόγραμμα της Knowcrunch απευθύνεται σε όσους θέλουν να αποκτήσουν ουσιαστικές δεξιότητες στο digital & ΑΙ marketing, είτε κάνουν τώρα τα πρώτα τους βήματα είτε θέλουν να εξελίξουν την καριέρα τους και να παραμείνουν ανταγωνιστικοί σε έναν κλάδο που αλλάζει διαρκώς.
Σε όσους θέλουν να αλλάξουν καριέρα
Έρχεσαι από διαφορετικό επαγγελματικό χώρο; Το πρόγραμμα ξεκινά από τις βασικές αρχές και σε καθοδηγεί βήμα προς βήμα, ώστε να αποκτήσεις ένα ολοκληρωμένο, job-ready skillset ως digital marketer. Δεν απαιτείται προηγούμενη εμπειρία.
Σε επαγγελματίες του marketing που θέλουν να αξιοποιήσουν το AI
Αν εργάζεσαι ήδη στο marketing, θα μάθεις πώς να εντάσσεις εργαλεία όπως το ChatGPT, το Claude, το Suno και το Google Veo στην καθημερινή σου εργασία. Το AI εφαρμόζεται σε πραγματικές marketing διαδικασίες και καμπάνιες, όχι μόνο σε θεωρητικό επίπεδο.
Σε επιχειρηματίες που διαχειρίζονται το marketing τους ή συνεργάζονται με επαγγελματίες
Αν έχεις τη δική σου επιχείρηση και αναλαμβάνεις ο ίδιος την προβολή της, το course σου προσφέρει τη στρατηγική γνώση και τα πρακτικά εργαλεία που χρειάζεσαι για να παίρνεις καλύτερες αποφάσεις - από το SEO και τις paid καμπάνιες έως τα social media και τα analytics. Ακόμη κι αν συνεργάζεσαι με εξειδικευμένους επαγγελματίες, η γνώση αυτή θα σε βοηθήσει να κατανοείς τις προτάσεις τους και να συμμετέχεις ουσιαστικά στις αποφάσεις και στη διαμόρφωση της στρατηγικής για την επιχείρησή σου.
Σε φοιτητές που αναζητούν ευελιξία
Αν η παρακολούθηση μαθημάτων σε αίθουσα δεν ταιριάζει στο πρόγραμμά σου ή δεν είναι εφικτή λόγω τοποθεσίας, το self-paced online πρόγραμμα σου προσφέρει ολοκληρωμένη εκπαίδευση με τον δικό σου ρυθμό, από όπου κι αν βρίσκεσαι.
Skills you'll gain
Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management
Start your career as
Digital Marketer (Full Stack)
A full-stack digital marketer is a multi-disciplinary professional who possesses a comprehensive understanding of the entire digital marketing ecosystem while maintaining deep expertise in specific high-impact digital marketing tactics. Often described as T-shaped (broad knowledge with one deep specialty) or V-shaped (broad knowledge with several deep specialties), these marketers oversee the entire customer journey and apply all tactics and this versatility grants access to thousands of leadership opportunities within brands and agencies or as executives or freelancers.
The average annual gross salaries in the USA: entry-level positions, from $45,000 mid-level positions, from $85,000 senior-level positions, from $135,000 and the freelancers start from $60 per hour. European average annual gross salaries vary significantly by region: Entry-level: from €35,000 mid-level, from €60,000 senior-level, from €95,000 In Southern & Eastern Europe, such as Spain, Italy, and Greece: entry-level, from €16,000 mid-level, from €38,000 senior-level, from €65,000 and the freelancers start from €40 per hour.
Course content
133h•1698 lessons
Welcome
LECTURE
01m 16s
Course overview - About us
LECTURE
03m 32s
Course overview - Your course
LECTURE
02m 27s
Course overview - Your exams
LECTURE
04m 07s
Course overview - Your certification
LECTURE
01m 25s
Course overview - Your subscription
LECTURE
02m 57s
Course overview - Our community
LECTURE
05m 51s
- The marketing mix
- Marketing - Product
- Marketing - Brand
- Marketing - Target
- Marketing - Placement
- Marketing - Pricing
- Marketing - Promotion
- Marketing - Goals & objectives
- Marketing - Key perfomance indicators
- Marketing - Brief
- Marketing - Branding
- Marketing - Summary
Instructor: Aivalis Tolis
- The digital marketing
- Digital marketing - Websites & apps
- Digital marketing - Clicks
- Digital marketing - Click through rate
- Digital marketing -Landing pages
- Digital marketing - Call to action
- Digital marketing - Conversions
- Digital marketing - Conversion rate
- Digital marketing - Search engine & AI optimization
- Digital marketing - Content marketing
- Digital marketing - Social media marketing
- Digital marketing - Advertising campaigns
- Digital marketing - Influencer marketing
- Digital marketing - Email & mobile marketing
- Digital marketing - Monitoring & evaluation
- Digital marketing - Conversion rate optimization
- Digital marketing - Reporting
- Digital marketing - Summary
Instructor: Aivalis Tolis
- The online audience
- Online consumer - Audience personas
- Online consumer - Customer journey
- Online consumer - Website funnel
- Online consumer - Summary
Instructor: Aivalis Tolis
- Preparing a website for a brand
- Preparing a website - Website goal
- Preparing a website - Domain name
- Preparing a website - Domain name registration
- Preparing a website - Structure
- Preparing a website - User flows
- Preparing a website - Page layout (wireframing)
- Preparing a website - Usability (UI/UX)
- Preparing a website - Content
- Preparing a website - Hosting
- Preparing a website - Security
- Preparing a website - Summary
Instructor: Chouliaras George
- Design & development process
- Design & development process - Agencies
- Design & development process - Market research
- Design & development process - Brief
- Design & development process - Design proposal
- Design & development process - Development proposal
- Design & development process - Cost
- Design & development process - Choice
- Design & development process - Agreement
- Design & development process - Development process
- Design & development process - Timeline
- Design & development process - After launch
- Design & development process - Summary
Instructor: Chouliaras George
- Websites - landing pages optimization - How to optimize your website landing pages
- Websites - landing pages optimization - Title
- Websites - landing pages optimization - Video
- Websites - landing pages optimization - Benefits & features
- Websites - landing pages optimization - Social proof
- Websites - landing pages optimization - Lead form
- Websites - landing pages optimization - Call to action button
- Websites - landing pages optimization - Landing page monitoring
- Websites - landing pages optimization - Landing page optimization
- Websites - landing pages optimization - Summary
Instructor: Chouliaras George
- Websites landing pages URLs & UTMs
- UTMs - How we use URLs in digital marketing
- UTMs - How analytis track visitor sources
- UTMs - Why we need UTMs
- UTMs - Basic parameters
- UTMs - Parameter variables
- UTMs - Building UTMs with campaign builders
- UTMs - Building UTMs with Excel formulas
- UTMs - How UTMs look on Google Analytics
- UTMs - Should UTMs change your strategy?
- UTMs - Summary
Instructor: Aivalis Tolis
- Legal issues for a website
- Legal issues for a website - Domain names
- Legal issues for a website - Terms & conditions page
- Legal issues for a website - Data privacy policy page
- Legal issues for a website - Data privacy & your obligation
- Legal issues for a website - Cookies
- Legal issues for a website - Cookies policy page
- Legal issues for a website - Summary
Instructor: Spiropoulou Elena
- The creative strategy of a brand
- Creative strategy - Style & visual direction
- Creative strategy - Key message
- Creative strategy - Creative concept & narrative
- Creative strategy - Apple
- Creative strategy - Coca Cola
- Creative strategy - Dove
- Creative strategy - Procter & Gamble
- Creative strategy - Toyota
- Creative strategy - Voice & tone
- Creative strategy - Summary
Instructor: Trichias Giorgos
- Content ideas & keywords research
- Ideas & keywords research - Content use
- Ideas & keywords research - Finding ideas
- Ideas & keywords research - Finding ideas on Google trends
- Ideas & keywords research - Finding ideas with ChatGPT
- Ideas & keywords research - Finding ideas with Answer The Public
- Ideas & keywords research - Keyword search intent
- Ideas & keywords research - Keywords research
- Ideas & keywords research - Focus/primary keyword
- Ideas & keywords research - Focus/primary keyword selection
- Ideas & keywords research - Supportive/secondary keywords
- Ideas & keywords research - Finding keywords with ChatGPT
- Ideas & keywords research - Finding keywords with Perplexity
- Ideas & keywords research - Finding keywords with Ubersuggest
- Ideas & keywords research - Finding keywords with Ahrefs
- Ideas & keywords research - Finding keywords with Google Keyword Planner
- Ideas & keywords research - Summary
Instructor: Papaioannou Nano
- Copyright protection
- Copyright - Explaining your rights
- Copyright - Not a copyright
- Copyright - Our legal rights
- Copyright - Creative commons
- Copyright - Checking copyright
- Copyright - Lawful use of content
- Copyright - Legal use of trademarks
- Copyright - Summary
Instructor: Spiropoulou Elena
- Optimized articles - Articles
- Optimized articles - Focus/primary keyword
- Optimized articles - Supportive/secondary keywords
- Optimized articles - Sections
- Optimized articles - Headings
- Optimized articles - Sub Headings
- Optimized articles - Headings & SEO
- Optimized articles - Headings & CMS
- Optimized articles - Prologue
- Optimized articles - Main body
- Optimized articles - Epilogue
- Optimized articles - Publishing in a blog
- Optimized articles - Metrics
- Optimized articles - Summary
Instructor: Papaioannou Nano
- Optimized articles with AI
- AI articles - Writing articles with ChatGPT
- AI articles - Writing articles with WriteSonic
- AI articles - Summary
Instructor: Papaioannou Nano
- ChatGPT basic features
- ChatGPT features - Adding files
- ChatGPT features - Web search
- ChatGPT features - Deep research
- ChatGPT features - Shopping research
- ChatGPT features - Images creation
- ChatGPT features - Canvas
- ChatGPT features - Study & learn
- ChatGPT features - Quizes
- ChatGPT features - Coding with Codex
- ChatGPT features - Copywriting
- ChatGPT features - Summarizing
- ChatGPT features - Translating
- ChatGPT features - Analyzing
- ChatGPT features - Brainstorming
- ChatGPT features - Calculations
- ChatGPT features - Budgeting
- ChatGPT features - Exporting files
- ChatGPT features - Autonomous agent tasks
- ChatGPT features - Summary
- What Nano banana can do
- Nano banana features – Basic image generation
- Nano banana features – Character consistency with image reference
- Nano banana features – Brand logo integration
- Nano banana features – Accurate typography
- Nano banana features – Lifestyle product staging
- Nano banana features – Social ad variations & aspect ratios
- Nano banana features – Global campaign scaling
- Nano banana features – Infographics
- Nano banana features – Summary
Instructor: Trichias Giorgos
- Things Canva can do
- Canva.com - Dashboard
- Canva.com - Sheets
- Canva.com - Docs
- Canva.com - Whiteboard
- Canva.com - Presentations
- Canva.com - Social media posts
- Canva.com - Photo editor
- Canva.com - Videos
- Canva.com - Print products
- Canva.com - Websites
- Canva.com - Custom
- Canva.com - Upload
- Canva.com - More
- Canva.com - Features summary
Instructor: Chrysafi Christina
- About VEO
- VEO - Pricing
- VEO - Account & access
- VEO - Interface
- VEO - Prompting
- VEO - Prompting with ChatGPT
- VEO - Text to video
- VEO - Image to video
- VEO - Ingredients to video
- VEO - Consistency character
- VEO - Export & sharing
- VEO - Summary
- About ElevenLabs
- ElevenLabs - Dashboard
- ElevenLabs - Text to speech
- ElevenLabs - Sound effects
- ElevenLabs - Speech to text
- ElevenLabs - Voice cloning
- ElevenLabs - Summary
Instructor: Kalantzis George
- CapCut features
- CapCut - Interface & settings
- CapCut - Import footage & library
- CapCut - Timeline & preview
- CapCut - Trimming and splitting clips
- CapCut - Crop, freeze, reverse, mirror, rotate
- CapCut - Templates
- CapCut - Add B-roll clips
- CapCut - Position, scale, speed, opacity
- CapCut - Summary
Instructor: Chrysafi Christina
- Podcasts
- Podcasts - Personal
- Podcasts - Branded
- Podcasts - Hosts
- Podcasts - Audio vs video
- Podcasts - Vs blogs & radio
- Podcasts - Recording
- Podcasts - Editing tools
- Podcasts - Intro & outro
- Podcasts - Mixing & mastering
- Podcasts - Distribution
- Podcasts - Monitoring
- Podcasts - Summary
Instructors: Anastassakis Ioannis, Batzeri Polina
- About Suno & AI music landscape
- Suno - Plans, credits
- Suno - Copyrights, no artist references
- Suno - Prompting strategy
- Suno - Creating background tracks for videos, ads, podcasts
- Suno - Lyrics & styles
- Suno - Fixing common failures
- Suno - Remix, cover & extend
- Suno - Crop, fade, replace, lyrics rewrite
- Suno - Audio uploads & hum-to-song
- Suno - Export MP3/WAV
- Suno - Multitrack editing
- Suno - Summary
Instructor: Kalantzis George
- Facebook Pages
- Facebook Pages - Create
- Facebook Pages - Page view & browsing
- Facebook Pages - Settings & privacy
- Facebook Pages - Preferences
- Facebook Pages - Page details
- Facebook Pages - How people find & contact you
- Facebook Pages - Posts
- Facebook Pages - Stories
- Facebook Pages - Page setup
- Facebook Pages - Page access
- Facebook Pages - Reels
- Facebook Pages - Followers & public content
- Facebook Pages - Page and tagging
- Facebook Pages - Blocking
- Facebook Pages - Linked accounts
- Facebook Pages - Activity log
- Facebook Pages - Access and control
- Facebook Pages - Download your information
- Facebook Pages - Community standards and legal policies
- Facebook Pages - Edit info
- Facebook Pages - Edit action button
- Facebook Pages - Professional dashboard
- Facebook Pages - Insights
- Facebook Pages - Content
- Facebook Pages - Monetization
- Facebook Pages - Engagement
- Facebook Pages - Create posts
- Facebook Pages - Create videos/reels
- Facebook Pages - Create stories
- Facebook Pages - Ad center
- Facebook Pages - Events
- Facebook Pages - Summary
Instructor: Perlegkas Angelos
- Meta Business Suite
- Meta Business Suite - Home
- Meta Business Suite - Notifications
- Meta Business Suite - Planner
- Meta Business Suite - Content
- Meta Business Suite - Create photo & carousel post
- Meta Business Suite - Create post with link
- Meta Business Suite - Create reel
- Meta Business Suite - Create story
- Meta Business Suite - Branded content
- Meta Business Suite - Insights
- Meta Business Suite - Inbox
- Meta Business Suite - Lead ads forms
- Meta Business Suite - Create forms
- Meta Business Suite - Leads center
- Meta Business Suite - Sound collection
- Meta Business Suite - Business apps
- Meta Business Suite - Ads
- Meta Business Suite - Partnership ads hub
- Meta Business Suite - Settings
- Meta Business Suite - Help (chat support)
- Meta Business Suite - Summary
Instructor: Perlegkas Angelos
- Instagram posts, reels & stories
- Instagram posts - Carousel
- Instagram posts - Stories
- Instagram posts - Notes
- Instagram posts - Ideas for content
- Instagram posts - Single image from app
- Instagram posts - Reels
- Instagram posts - Single image from desktop
- Instagram posts - Single image from Business Suite
- Instagram posts - Best practices for image posts
- Instagram posts - Carousel from app
- Instagram posts - Carousel reordering
- Instagram posts - Carousel from desktop
- Instagram posts - Carousel from business suite
- Instagram posts - Best practices for carousel posts
- Instagram posts - Edits app
- Instagram posts - Reels from app
- Instagram posts - Reels templates
- Instagram posts - Reels from desktop
- Instagram posts - Trial reels
- Instagram posts - Reels from Meta Business Suite
- Instagram posts - Best practices for reels
- Instagram posts - Stories from app
- Instagram posts - Stories from Business Suite
- Instagram posts - Best practices for stories
- Instagram posts - Lives
- Instagram posts -Creator Marketplace
- Instagram posts - Creator portfolio
- Instagram posts - Creator Marketplace for brands
- Instagram posts - Best practices for lives
- Instagram posts - Scheduling from app
- Instagram posts - Scheduling from business suite
- Instagram posts - Working with influencers
- Instagram posts - Branded content request
- Instagram posts - Paid partnership
- Instagram posts - Collaborations with others
- Instagram posts - Boost
- Instagram posts - Post insights
- Instagram posts - Reels insights
- Instagram posts - Stories insights
- Instagram posts - Content you shared insights
- Instagram posts - Paid partnership insights
- Instagram posts - Summary
- Instagram posts - Branded content request
- Instagram posts - Single image
Instructor: Presia Vaso
- About TikTok
- TikTok - Create account
- TikTok - Settings
- TikTok - Add existing account(s)
- TikTok - Home feed
- TikTok - Live feed
- TikTok - For you (FYP)
- TikTok - Friends
- TikTok - Explore
- TikTok - Search
- TikTok - Profile
- TikTok - Profile edit
- TikTok - Inbox
- TikTok - Posting text, images & videos
- TikTok - Posting live
- TikTok - Posting filters
- TikTok - Posting sounds
- TikTok - Following
- TikTok - Posting stiches
- TikTok - Posting duets
- TikTok - Video replies
- TikTok - Analytics
- TikTok - Summary
Instructor: Perlegkas Angelos
- X profile
- X profile - X Profiles
- X profile - Switch to professional/business account
- X profile - Edit profile
- X posts - Text posts
- X posts - Τhreads
- X posts - Posts with links
- X posts - Posts with videos, images, GIFs
- X posts - Polls
- X posts - Spaces
- X posts - Summary
Instructor: Perlegkas Angelos
- The YouTube channel & studio
- YouTube studio - Settings & roles
- YouTube studio - Security
- YouTube studio - Channel customization
- YouTube studio - Audio library
- YouTube studio - Earn
- YouTube studio - Content detection
- YouTube studio - Languages
- YouTube studio - Community
- YouTube studio - Channel analytics
- YouTube studio - Content
- YouTube studio - Summary
Instructor: Perlegkas Angelos
- YouTube posting
- YouTube posting - Upload video
- YouTube posting - Upload shorts
- YouTube posting - Lives
- YouTube posting - Posts
- YouTube posting - Video details
- YouTube posting - Languages
- YouTube posting - End screens
- YouTube posting - Cards
- YouTube posting - Copyrights
- YouTube posting - Video comments
- YouTube posting - Editor
- YouTube posting - Video analytics
- YouTube posting - Playlist, podcasts & courses
- YouTube posting - Summary
Instructor: Perlegkas Angelos
- What is Google Business Profile
- Google Business Profile - Profile manager
- Google Business Profile - Support
- Google Business Profile - Claim location
- Google Business Profile - Add a single business
- Google Business Profile - Import businesses
- Google Business Profile - Business profile settings
- Google Business Profile- Edit profile & business information
- Google Business Profile - Read reviews & ask for reviews
- Google Business Profile - Add photo
- Google Business Profile - Posts
- Google Business Profile - Performance
- Google Business Profile - Edit menu
- Google Business Profile - Food ordering & bookings
- Google Business Profile - Edit services
- Google Business Profile - Summary
Instructor: Perlegkas Angelos
- What is Pinterest
- Pinterest profile - Security
- Pinterest profile - Account management
- Pinterest profile - Settings
- Pinterest profile - Business profile
- Pinterest profile - Edit profile
- Pinterest profile - Business hub
- Pinterest profile - Business access
- Pinterest profile - Notifications, mentions, messages
- Pinterest profile - Feed
- Pinterest profile - Interacting with pins
- Pinterest profile - Search
- Pinterest profile - Create & edit board
- Pinterest profile - Boards best practices
- Pinterest profile - Create & edit pin
- Pinterest profile - Pins best practices
- Pinterest profile - Analytics overview
- Pinterest profile - Audience insights
- Pinterest profile - Conversion insights
- Pinterest profile - Trends
- Pinterest profile - Summary
Instructor: Perlegkas Angelos
- LinkedIn page & posts
- LinkedIn page & posts - Create a company page
- LinkedIn page & posts - Create a showcase page
- LinkedIn page & posts - Educational Institution
- LinkedIn page & posts - Dashboard
- LinkedIn page & posts - Settings
- LinkedIn page & posts - Edit page
- LinkedIn page & posts - Page posts
- LinkedIn page & posts - Invite connections
- LinkedIn page & posts - Feed
- LinkedIn page & posts - Activity
- LinkedIn page & posts - Inbox
- LinkedIn page & posts - Analytics
- LinkedIn page & posts - Create posts
- LinkedIn page & posts - Create event
- LinkedIn page & posts - Celebrate an occasion
- LinkedIn page & posts - Share hiring
- LinkedIn page & posts - Create poll
- LinkedIn page & posts - Add a document
- LinkedIn page & posts - Write an article
- LinkedIn page & posts - Create newsletter
- LinkedIn page & posts - Summary
Instructor: Perlegkas Angelos
- Threads platform
- Threads platform - Account & log in
- Threads platform - Settings
- Threads platform - Security settings
- Threads platform - Feed
- Threads platform - Search
- Threads platform - Activity
- Threads platform - Profile
- Threads platform - Insights
- Threads platform - Create thread post
- Threads platform - Summary
Instructor: Perlegkas Angelos
- Social networks - The brief for your exercise
Instructor: Aivalis Tolis
- The content marketing strategy
- Content marketing - Research
- Content marketing - Calendar
- Content marketing - Production
- Content marketing - Distribution
- Content marketing - Promotion
- Content marketing - Summary
Instructor: Prapidis Christos
- Content marketing calendar
- Content marketing calendar - Calendar structure
- Content marketing calendar - Calendar ideas
- Content marketing calendar - Calendar repurposing
- Content marketing calendar - Calendar management
- Content marketing calendar - Summary
Instructor: Prapidis Christos
- Content marketing production
- Content marketing production - Graphics & infographics
- Content marketing production - Videos
- Content marketing production - Live videos & webinars
- Content marketing production - Audio podcasts & vidcasts
- Content marketing production - Articles
- Content marketing production - Ebooks
- Content marketing production - Presentations (slides)
- Content marketing production - Interactive tools
- Content marketing production - Content repurposing
- Content marketing production - Branded websites
- Content marketing production - Summary
Instructor: Prapidis Christos
- Content marketing distribution
- Content marketing distribution - Publishers
- Content marketing distribution - Graphics & infographics
- Content marketing distribution - Long & short videos
- Content marketing distribution - Live videos & webinars
- Content marketing distribution - Podcasts & vidcasts
- Content marketing distribution - Articles
- Content marketing distribution - E-books & presentations
- Content marketing distribution - Interactive tools
- Content marketing distribution - Promotion or valuable content?
- Content marketing distribution - Summary
Instructor: Prapidis Christos
- Content marketing promotion
- Content marketing promotion - How our content is displayed
- Content marketing promotion - Additional promotion
- Content marketing promotion - Summary
Instructor: Prapidis Christos
- Content marketing monitoring & evaluation
- Content marketing monitoring & evaluation - Content evaluation
- Content marketing monitoring & evaluation - Strategy evaluation
- Content marketing monitoring & evaluation - Summary
Instructor: Prapidis Christos
- Content marketing strategy - The brief for your exercise
Instructor: Aivalis Tolis
- Search engines & generative AI
- SEO & AI - Crawiling
- SEO & AI - Indexing
- SEO & AI - Search engines ranking
- SEO & AI - Navigational search intent
- SEO & AI - Informational search intent
- SEO & AI - Commercial search intent
- SEO & AI - Transactional search intent
- SEO & AI - Search engine & generative AI optimization
- SEO & AI - White & black hat SEO
- SEO & AI - Summary
Instructor: Vlachogiannis John
- Website content optimization
- Content SEO & GEO - Content structure
- Content SEO & GEO - Page focus keyword
- Content SEO & GEO - Page supportive keywords
- Content SEO & GEO - Checking featured snippets with Google search
- Content SEO & GEO - Keyword research with Ahrefs
- Content SEO & GEO - Keyword research with Google Keyword Planner
- Content SEO & GEO - Checking search intent with Google search
- Content SEO & GEO - Checking search intent with Ahrefs & UberSuggest
- Content SEO & GEO - Page headings
- Content SEO & GEO - Headings & keywords
- Content SEO & GEO - Checking headings with SEO Meta
- Content SEO & GEO - Checking headings with Screaming Frog
- Content SEO & GEO - Editing headings
- Content SEO & GEO - Page URLs
- Content SEO & GEO - Checking page URLs with Screaming Frog
- Content SEO & GEO - Editing URLs
- Content SEO & GEO - Page meta tags
- Content SEO & GEO - Checking meta tags with SEO Meta
- Content SEO & GEO - Checking meta tags with Screaming Frog
- Content SEO & GEO - Editing meta tags
- Content SEO & GEO - Pages internal links
- Content SEO & GEO - Checking internal links with Ahrefs
- Content SEO & GEO - Adding internal links
- Content SEO & GEO - Page file names
- Content SEO & GEO - Images alt text
- Content SEO & GEO - Checking file names & alt text with Screaming Frog
- Content SEO & GEO - Competition comparison with Thruuu
- Content SEO & GEO - Additional content signals for AI
- Content SEO & GEO - Checking top keywords with UberSuggest
- Content SEO & GEO - Checking top keywords with Google Search Console
- Content SEO & GEO - Checking ranking keywords with Ahrefs
- Content SEO & GEO - Checking ranking keywords with Google Search Console
- Content SEO & GEO - Checking AI visibility with Google Search Console
- Content SEO & GEO - Checking AI visibility with Peec AI
- Content SEO & GEO - Checking content gap with Ahrefs
- Content SEO & GEO - Rank tracker with Ahrefs
- Content SEO & GEO - EEAT
- Content SEO & GEO - Professionals
- Content SEO & GEO - Summary
Instructor: Vlachogiannis John
- Website technical optimization
- Technical SEO & GEO - Mobile
- Technical SEO & GEO - Checking mobile
- Technical SEO & GEO - Mobile optimization
- Technical SEO & GEO - Speed
- Technical SEO & GEO - Checking speed with Google Pagespeed insights
- Technical SEO & GEO - Checking speed with GTMetrix
- Technical SEO & GEO - Speed optimization
- Technical SEO & GEO - Security
- Technical SEO & GEO - Checking SSL with SSL checker
- Technical SEO & GEO - Security optimization
- Technical SEO & GEO - Schema
- Technical SEO & GEO - Checking schema with Google rich results test
- Technical SEO & GEO - Schema optimization
- Technical SEO & GEO - Status codes
- Technical SEO & GEO - Checking status codes with Screaming Frog
- Technical SEO & GEO - Robots.txt & server file
- Technical SEO & GEO - Sitemap.xml server file
- Technical SEO & GEO - Checking server files on browser
- Technical SEO & GEO - Server files optimization
- Technical SEO & GEO - Adding Sitemap.xml on Google Search Console
- Technical SEO & GEO - Adding Sitemap.xml on Bing Webmaster Tools
- Technical SEO & GEO - No index
- Technical SEO & GEO - Checking noindex with Ahrefs
- Technical SEO & GEO - No index optimization
- Technical SEO & GEO - Checking indexing on Google Search Console
- Technical SEO & GEO - Canonicals
- Technical SEO & GEO - Checking canonicals with Screaming Frog
- Technical SEO & GEO - Canonicals optimization
- Technical SEO & GEO - Redirects
- Technical SEO & GEO - Checking redirects with Screaming Frog
- Technical SEO & GEO - 404 (not found) page
- Technical SEO & GEO - Redirects optimization
- Technical SEO & GEO - Checking security & manual actions on Google Search Console
- Technical SEO & GEO - Summary
Instructor: Vlachogiannis John
- The offsite SEO & backlinks
- Offsite SEO - How backlinks work
- Offsite SEO - Domain or page authority & rating
- Offsite SEO - Checking your domain rating with Ahrefs
- Offsite SEO - Checking any website domain rating with Ahrefs
- Offsite SEO - Checking any website domain rating with Da Pa Checker
- Offsite SEO - Checking any website domain rating with Moz
- Offsite SEO - Targeted websites for backlinks
- Offsite SEO - Checking website backlinks & referring domains with Ahrefs
- Offsite SEO - Checking website backlinks & referring domains with Semrush
- Offsite SEO - Checking website backlinks & referring domains with Ubersuggest
- Offsite SEO - Checking website backlinks & referring domains with SE Ranking
- Offsite SEO - Checking website backlinks with Google Search Console
- Offsite SEO - Checking website organic traffic with Ahrefs
- Offsite SEO - Targeted content for backlinks
- Offsite SEO - Black hat link building tactics
- Offsite SEO - No follow, sponsored & UGC backlinks
- Offsite SEO - How to check dofollow links with inspect
- Offsite SEO - How to check dofollow links with Ahrefs
- Offsite SEO - Why no follow backlins exist
- Offsite SEO - Backlinks analysis of our website (domain/page) with Ahrefs
- Offsite SEO - Backlinks analysis of our competition (domain/page) with Ahrefs
- Offsite SEO - Backlinks gap analysis with Ahrefs
- Offsite SEO - Backlinks gap analysis with Ahrefs & Claude AI
- Offsite SEO - Summary
Instructor: Gkiokas Dimitris
- Link building strategy
- Offsite SEO - Link building with content on our website
- Offsite SEO - Link building with public relations
- Offsite SEO - Link building with content on other websites
- Offsite SEO - AI visibility analysis with Peec AI
- Offsite SEO - Finding keyword mentions with Google search operators
- Offsite SEO - Guest posting opportunities analysis with Google
- Offsite SEO - Guest posting opportunities analysis with Ahrefs
- Offsite SEO - Evaluating opportunities with Ahrefs
- Offsite SEO - Existing unlinked mentions analysis with Ahrefs
- Offsite SEO - Setting up alerts for your brand mentions
- Offsite SEO - Broken backlinks analysis with Ahrefs
- Offsite SEO - Link building on our social media accounts
- Offsite SEO - Link building on our social media posts
- Offsite SEO - Link building on directories, reviews and wikis
- Offsite SEO - Get listed in directories with Brightlocal
- Offsite SEO - Get listed in directories with Whitespark
- Offsite SEO - Paid link building
- Offsite SEO - Paid link building with Whitepress
- Offsite SEO - Paid link building with Fatjoe
- Offsite SEO - Link building outreach
- Offsite SEO - The professionals
- Offsite SEO - Summary
Instructor: Gkiokas Dimitris
- Monitoring & evaluation
- SEO & GEO evaluation - Content KPIs & metrics
- SEO & GEO evaluation - Technical KPIs & metrics
- SEO & GEO evaluation - Off-ste KPIs & metrics
- SEO & GEO evaluation - Monetary KPIs & metrics
- SEO & GEO evaluation - Audit
- SEO & GEO evaluation - Report
- SEO & GEO evaluation - Ranking factors
- SEO & GEO evaluation - Ranking myths
- SEO & GEO evaluation - Summary
Instructor: Vlachogiannis John
- The search engine optimization - The brief for your exercise
Instructor: Aivalis Tolis
- The social media marketing strategy
- Social media marketing - Calendar
- Social media marketing - Posting
- Social media marketing - Community building
- Social media marketing - Summary
Instructor: Katsenis Angela
- Social media marketing calendar
- Social media calendar - Info
- Social media calendar -Good ideas
- Social media calendar - Bad ideas
- Social media calendar - Summary
Instructor: Katsenis Angela
- Social media posting
- Social media posting - Posts & stories
- Social media posting - Frequency
- Social media posting - Facebook ideas
- Social media posting - Instagram ideas
- Social media posting - X & Threads ideas
- Social media posting - LinkedIn ideas
- Social media posting - Pinterest ideas
- Social media posting - TikTok ideas
- Social media posting - YouTube ideas
- Social media posting - Google Business Profile ideas
- Social media posting - Photos & videos posts
- Social media posting - Posts copywriting
- Social media posting - Posts scheduling
- Social media posting - Mashup tools
- Social media posting - Summary
Instructor: Katsenis Angela
- Social media community building
- Social media community building - Good ideas
- Social media community building - Bad ideas
- Social media community building - Contests
- Social media community building - Giveaways
- Social media community building - Summary
Instructor: Katsenis Angela
- Social media listening & live marketing
- Social media live marketing - Why
- Social media live marketing - Listening
- Social media live marketing - Replying
- Social media live marketing - Special content
- Social media live marketing - Summary
Instructor: Katsenis Angela
- Social media monitoring & evaluation
- Social media monitoring - Important metrics
- Social media monitoring - Reach & engagement average rates
- Social media monitoring - Meta insights
- Social media monitoring - LinkedIn insights
- Social media monitoring - Pinterest insights
- Social media monitoring - YouTube insights
- Social media monitoring - TikTok insights
- Social media monitoring - Mashup tools insights
- Social media monitoring - Website analytics
- Social media monitoring - Summary
Instructor: Katsenis Angela
- The social media marketing strategy - The brief for your exercise
Instructor: Aivalis Tolis
- The advertising accounts & managers
- Ad accounts fundamentals - Account & settings
- Ad accounts fundamentals - Ad managers
- Ad accounts fundamentals - Roles
- Ad accounts fundamentals - Tracking
- Ad accounts fundamentals - Tags or pixels
- Ad accounts fundamentals - Conversion events
- Ad accounts fundamentals - Google Tag Manager
- Ad accounts fundamentals - Checking tags & events
- Ad accounts fundamentals - Tags & cookies
- Ad accounts fundamentals - Server side A.P.I.
- Ad accounts fundamentals - Summary
Instructor: Aivalis Tolis
- The advertising campaigns
- Ad campaigns fundamentals - Campaign objectives
- Ad campaigns fundamentals - Awareness campaign objective
- Ad campaigns fundamentals - Engagement campaign objective
- Ad campaigns fundamentals - Traffic campaign objective
- Ad campaigns fundamentals - Conversions campaign objective
- Ad campaigns fundamentals - Campaign objectives combinations
- Ad campaigns fundamentals - Campaign schedule
- Ad campaigns fundamentals - Campaign budget
- Ad campaigns fundamentals - Campaign bidding
- Ad campaigns fundamentals - Awareness campaigns bid types
- Ad campaigns fundamentals - Engagement & traffic campaigns bid types
- Ad campaigns fundamentals - Conversions campaigns bid types
- Ad campaigns fundamentals - Ad groups targeting
- Ad campaigns fundamentals - Targeting audience
- Ad campaigns fundamentals - Targeting tags & events
- Ad campaigns fundamentals - Targeting data lists
- Ad campaigns fundamentals - Targeting social interactions
- Ad campaigns fundamentals - Targeting similar audiences
- Ad campaigns fundamentals - Remarketing/retargeting
- Ad campaigns fundamentals - Dynamic remarketing/retargeting
- Ad campaigns fundamentals - Targeting combinations
- Ad campaigns fundamentals - Ad creatives
- Ad campaigns fundamentals - Campaigns results & metrics
- Ad campaigns fundamentals - Awareness results & metrics
- Ad campaigns fundamentals - Engagement & traffic results & metrics
- Ad campaigns fundamentals - Conversions results & metrics & ROAS
- Ad campaigns fundamentals - Summary
Instructor: Aivalis Tolis
- Meta ad manager
- Meta ad manager - Create ad account
- Meta ad manager - Access
- Meta ad manager - Users & roles
- Meta ad manager - Settings
- Meta ad manager - Payment
- Meta ad manager - Notification settings
- Meta ad manager - Summary
Instructor: Vogdanou Afroditi
- Events manager
- Events manager - Create dataset/pixel
- Events manager - Pixel setup
- Events manager - Standard & custom events
- Events Manager - Event Set Up Tool
- Events Manager - Test Events
- Events manager - Conversion API (CAPI)
- Events manager - Dashboard
- Events manager - Summary
Instructor: Vogdanou Afroditi
- Meta advertising manager - audiences
- How to manage Meta audiences
- Meta audiences - Custom from website (All website visitors)
- Meta audiences - Custom from website (specific webpages)
- Meta audiences - Custom from website (specific time spent)
- Meta audiences - Custom from website (specific tag event)
- Meta audiences - Custom from customer list
- Meta audiences - Custom from offline activity
- Meta audiences - Custom from catalog
- Meta audiences - Custom from Videos
- Meta audiences - Custom from Instagram
- Meta audiences - Custom from lead forms
- Meta audiences - Custom from Facebook events
- Meta audiences - Custom from instant experience
- Meta audiences - Custom from Facebook page
- Meta audiences - Other
- Meta audiences - Lookalike
- Meta audiences - Audience controls
- Meta audiences - Advantage+ audience
- Meta audiences - Switch to original audience
- Meta audiences - Dashboard
- Meta audiences - Summary
Instructor: Vogdanou Afroditi
- The Creative Hub
- Creative hub - Overview
- Creative hub - Create single image/video mockup
- Creative hub - Image enhancements
- Creative hub - Video enhancements
- Creative hub - Customize media
- Creative hub - Create carousel image/video mockup
- Creative hub - Placements
- Creative hub - Share on ad manager
- Creative hub - Summary
Instructor: Vogdanou Afroditi
- Meta business portfolio
- Meta Business Portfolio - For agencies
- Meta Business Portfolio - For freelancers
- Meta Business Portfolio - For brands
- Meta Business Portfolio - Create & access
- Meta Business Portfolio - Dashboard & tools
- Meta Business Portfolio - Setup guide
- Meta Business Portfolio - Business info
- Meta Business Portfolio - People
- Meta Business Portfolio - Partners
- Meta Business Portfolio - System users
- Meta Business Portfolio - Add a Facebook Page
- Meta Business Portfolio - Request page access
- Meta Business Portfolio - Create a page
- Meta Business Portfolio - Pages access
- Meta Business Portfolio - Ad accounts
- Meta Business Portfolio - Request account access
- Meta Business Portfolio - Create an ad account
- Meta Business Portfolio - Add account access
- Meta Business Portfolio - Business asset groups
- Meta Business Portfolio - Apps
- Meta Business Portfolio - Instagram
- Meta Business Portfolio - WhatsApp
- Meta Business Portfolio - Leave Business Portfolio
- Meta Business Portfolio - Requests
- Meta Business Portfolio - Catalogs
- Meta Business Portfolio - Datasets & pixels
- Meta Business Portfolio - Offline event sets
- Meta Business Portfolio - Custom conversions
- Meta Business Portfolio - Shared audiences
- Meta Business Portfolio - Business creative folders
- Meta Business Portfolio - Domains
- Meta Business Portfolio - Publisher block lists
- Meta Business Portfolio - Connected apps
- Meta Business Portfolio - Leads access
- Meta Business Portfolio - Billing & payments
- Meta Business Portfolio - Partnership Ads Hub
- Meta Business Portfolio - Security center
- Meta Business Portfolio - Notifications
- Meta Business Portfolio - Media library
- Meta Business Manager - Summary
Instructor: Vogdanou Afroditi
- Meta awareness advertising campaigns
- Meta awareness campaigns - Create
- Meta awareness campaigns - Buying type & objective
- Meta awareness campaigns - Budget
- Meta awareness campaigns - Special ad categories
- Meta awareness campaigns - Ad set settings
- Meta awareness campaigns - Performance goal
- Meta awareness campaigns - Frequency
- Meta awareness campaigns - Value rules
- Meta awareness campaigns - Budget & schedule
- Meta awareness campaigns - Audience controls
- Meta awareness campaigns - Advantage+ audience
- Meta awareness campaigns - Original audience options
- Meta awareness campaigns - Advertiser & payer
- Meta awareness campaigns - Placements
- Meta awareness campaigns - Ad creatives
- Meta awareness campaigns - Partnership ads
- Meta awareness campaigns - Creatives: single image
- Meta awareness campaigns - Creatives: carousel
- Meta awareness campaigns - Creatives: existing post
- Meta awareness campaigns - Creatives: creative hub
- Meta awareness campaigns - Reach planner
- Meta awareness campaigns - Summary
Instructor: Vogdanou Afroditi
- Meta traffic advertising campaigns
- Meta traffic campaigns - Create
- Meta traffic campaigns - Instagram Live Video
- Meta traffic campaigns - Website
- Meta traffic campaigns - Single image or video
- Meta traffic campaigns - Catalogue
- Meta traffic campaigns - App
- Meta traffic campaigns - Message destinations
- Meta traffic campaigns - Conversations
- Meta traffic campaigns - Keyword
- Meta traffic campaigns - Instagram or Facebook Page
- Meta traffic campaigns - Calls
- Meta traffic campaigns - Presets
- Meta traffic campaigns - Summary
Instructor: Vogdanou Afroditi
- Meta sales campaign
- Meta sales campaigns - Campaign settings
- Meta sales campaigns - Ad set settings
- Meta sales campaigns - Performance goal
- Meta sales campaigns - Creatives
- Meta sales campaigns - Catalogue enabled, prospecting
- Meta sales campaigns - Catalogue enabled, retargeting
- Meta sales campaigns - Catalogue enabled, creatives
- Meta sales campaigns - Summary
Instructor: Vogdanou Afroditi
- Meta remarketing campaigns
- Meta remarketing campaigns - Strategy
- Meta remarketing campaigns - All objectives
- Meta remarketing campaigns - Catalog sales
- Meta remarketing campaigns - Summary
Instructor: Vogdanou Afroditi
- Meta commerce manager
- Meta commerce - What is it
- Meta commerce - Setup
- Meta commerce - Upload products - Data feed
- Meta commerce - Upload products - Manually
- Meta commerce - Settings
- Meta commerce - Products
- Meta commerce - Catalogue - Sets
- Meta commerce - Catalogue - Data sources
- Meta commerce - Catalogue - Events
- Meta commerce - Summary
Instructor: Vogdanou Afroditi
- Google ads & ad manager
- Google ad manager - Create a personal ad account
- Google ad manager - Personal ad account settings
- Google ad manager - Personal ad account access & security
- Google ad manager - Create an agency Ads Manager account
- Google ad manager - Summary
Instructor: Kogka Stavroula
- Google ads tags & conversion events
- Google tags & conversions - Create basic Google tag
- Google tags & conversions - Create Google conversion events
- Google tags & conversions - Import goals from Google Analytics 4
- Google tags & conversions - Summary
Instructor: Kogka Stavroula
- How to setup Google audiences
- Google ad audiences - Website visitors specific pages
- Google ad audiences - Website visitors specific tags
- Google ad audiences - YouTube viewers
- Google ad audiences - Customer lists
- Google ad audiences - Custom combination
- Google ad audiences - Summary
Instructor: Kogka Stavroula
- Google search ads
- Google search campaigns - Google networks
- Google search campaigns - Ads types
- Google search campaigns - Ads targeting
- Google search campaigns - Broad match targeting
- Google search campaigns - Phrase match targeting
- Google search campaigns - Exact match targeting
- Google search campaigns - Negative match targeting
- Google search campaigns - Quality score
- Google search campaigns - Max CPC (bid)
- Google search campaigns - Ad ranking
- Google search campaigns - Average CPC
- Google search campaigns - Summary
Instructor: Mylona Ria
- Create search advertising campaigns
- Google search campaigns - Campaign objective & type
- Google search campaigns - Conversion goal & name
- Google search campaigns - Bidding strategies & customer acquisition / retention
- Google search campaigns - Networks selection
- Google search campaigns - Locations & languages
- Google search campaigns - Audience segments
- Google search campaigns - AI MAX
- Google search campaigns - Ad rotation, dates & schedule
- Google search campaigns - Campaign URL options
- Google search campaigns - Page feeds
- Google search campaigns - Brand inclusions & exclusions
- Google search campaigns - Keyword & asset generation
- Google search campaigns - Keyword planner discover new keywords
- Google search campaigns - Keyword planner volume & forecast
- Google search campaigns - Organize keyword
- Google search campaigns - Ad group keywords targeting
- Google search campaigns - Ad group headlines, descriptions & URL
- Google search campaigns - Ad group AI MAX
- Google search campaigns - Ad group images & extensions
- Google search campaigns - Campaign daily budget
- Google search campaigns - Campaign review
- Google search campaigns - Add more ad groups
- Google search campaigns - Add more ads
- Google search campaigns - Editing campaigns, ad groups & ads
- Google search campaigns - Overview & recommendations
- Google search campaigns - Summary
Instructor: Mylona Ria
- How to run Google display advertising campaigns
- Google display campaigns - Campaign setup
- Google display campaigns - Locations & languages
- Google display campaigns - Rotation, scheduling, exclusions
- Google display campaigns - Account content exclusions
- Google display campaigns - Budget & bidding
- Google display campaigns - Targeting audiences & demographics
- Google display campaigns - Optimized targeting
- Google display campaigns - Targeting keywords
- Google display campaigns - Targeting topics
- Google display campaigns - Targeting placements
- Google display campaigns - Account website & app exclusions
- Google display campaigns - Campaign estimations
- Google display campaigns - Media planning
- Google display campaigns - Custom ad creatives
- Google display campaigns - Responsive ad creatives
- Google display campaigns - Review
- Google display campaigns - Editing campaigns, groups, ads
- Google display campaigns - Insights of campaigns, groups, ads
- Google display campaigns - Summary
Instructor: Kogka Stavroula
- How to run YouTube advertising campaigns
- YouTube campaigns - Campaign setup
- YouTube campaigns - Campaigns subtypes
- YouTube campaigns - Bid strategy
- YouTube campaigns - Budget & dates
- YouTube campaigns - Networks
- YouTube campaigns - Location & language
- YouTube campaigns - Related videos
- YouTube campaigns - Multi-format ads
- YouTube campaigns - Settings
- YouTube campaigns - Targeting demographics
- YouTube campaigns - Targeting audience segments
- YouTube campaigns - Targeting keywords
- YouTube campaigns - Targeting topics
- YouTube campaigns - Targeting placements
- YouTube campaigns - Create video ads
- YouTube campaigns - Bidding
- YouTube campaigns - Campaign estimations
- YouTube campaigns - Media planning
- YouTube campaigns - Campaign subtypes differences
- YouTube campaigns - Editing campaigns, groups, ads
- YouTube campaigns - Insights of campaigns, groups, ads
- YouTube campaigns - Reach planner for video ads
- YouTube campaigns - Summary
Instructor: Kogka Stavroula
- Merchant center next
- Merchant center - Create account
- Merchant center - Business data
- Merchant center - Verification & shipping
- Merchant center - Products attributes
- Merchant center - Add products from website
- Merchant center - Add products from file
- Merchant center - Data sources
- Merchant center - Ad products from google sheets
- Merchant center - Ad products manually
- Merchant center - Ad products from API
- Merchant center - Roles
- Merchant center - Connect with google ads
- Merchant center - Dashboard overview
- Merchant center - Products
- Merchant center - Products analytics
- Merchant center - Summary
Instructor: Kalapothaki Eftychia
- Google shopping campaigns
- Google Shopping campaigns - Campaign setup
- Google Shopping campaigns - Inventory
- Google Shopping campaigns - Bidding & budget
- Google Shopping campaigns - Placements
- Google Shopping campaigns - Location
- Google Shopping campaigns - Dates & ad group
- Google Shopping campaigns - Estimations & planning
- Google Shopping campaigns - Editing campaigns, groups, ads
- Google Shopping campaigns - Summary
Instructor: Kalapothaki Eftychia
- Google Performance Max advertising campaigns
- Google Performance campaigns - Campaign setup
- Google Performance campaigns - Add products
- Google Performance campaigns - Bidding
- Google Performance campaigns - Customers
- Google Performance campaigns - Locations & languages
- Google Performance campaigns - Automatically created assets
- Google Performance campaigns - Scheduling & dates
- Google Performance campaigns - Page feed
- Google Performance campaigns - Brand exclusions
- Google Performance campaigns - Assets generation (AI)
- Google Performance campaigns - Ad creatives (assets)
- Google Performance campaigns - Listing groups from Merchant Center
- Google Performance campaigns - Search signals
- Google Performance campaigns - Audience signal
- Google Performance campaigns - Budget
- Google Performance campaigns - Campaign estimations
- Google Performance campaigns - Editing our campaign
- Google Performance campaigns - Exclusions list
- Google Performance campaigns - Assets report
- Google Performance campaigns - Insights
- Google Performance campaigns - Performance planner
- Google Performance campaigns - Compared to other campaigns
- Google Performance campaigns - Compared to shopping ads
- Google Performance campaigns - Summary
Instructor: Kalapothaki Eftychia
- Google remarketing advertising campaigns
- Google remarketing - Display
- Google remarketing - Display dynamic ads
- Google remarketing - YouTube
- Google remarketing - Demand Gen
- Google remarketing - Search
- Google remarketing - Search dynamic ads
- Google remarketing - Summary
Instructor: Kogka Stavroula
- ChatGPT ads manager
- ChatGPT ads manager - Account set up
- ChatGPT ads manager - Business info
- ChatGPT ads manager - Billing set up
- ChatGPT ads manager - Billing activity
- ChatGPT ads manager - Users
- ChatGPT ads manager - Data source
- ChatGPT ads manager - Events
- ChatGPT ads manager - Feed
- ChatGPT ads manager - Change history
- ChatGPT ads manager - Audience
- ChatGPT ads manager - Connected apps
- ChatGPT ads manager - ChatGPT plugin
- ChatGPT ads manager - Summary
Instructor: Vogdanou Afroditi
- ChatGPT awareness campaign
- ChatGPT awareness campaign - Campaign settings
- ChatGPT awareness campaign - Custom audiences
- ChatGPT awareness campaign - Other campaign settings
- ChatGPT awareness campaign - Ad group settings
- ChatGPT awareness campaign - Context hints
- ChatGPT awareness campaign - Ad settings
- ChatGPT awareness campaign - Set up using plugin
- ChatGPT awareness campaign - Summary
Instructor: Vogdanou Afroditi
- LinkedIn ad manager
- LinkedIn ad manager - Access
- LinkedIn ad manager - Create ad account
- LinkedIn ad manager - Dashboard overview
- LinkedIn ad manager - Billing settings
- LinkedIn ad manager - User access
- LinkedIn ad manager - Insight tag setup
- LinkedIn ad manager - Conversions overview
- LinkedIn ad manager - Create conversion events
- LinkedIn ad manager - Brand safety
- LinkedIn ad manager - Summary
Instructor: Vogdanou Afroditi
- LinkedIn advertising audiences
- LinkedIn ad audiences - Upload a list
- LinkedIn ad audiences - Retargeting
- LinkedIn ad audiences - Lookalike
- LinkedIn ad audiences - Saved
- LinkedIn ad audiences - Summary
Instructor: Vogdanou Afroditi
- LinkedIn campaigns
- LinkedIn campaigns - Account structure
- LinkedIn campaigns - Campaign objectives
- LinkedIn campaigns - Create campaign
- LinkedIn campaigns - Audience targeting
- LinkedIn campaigns - Estimates
- LinkedIn campaigns - Ad formats
- LinkedIn campaigns - Budget, bidding & conversion tracking
- LinkedIn campaigns - Summary
Instructor: Vogdanou Afroditi
- LinkedIn campaigns creatives
- LinkedIn campaigns creatives - Browse existing content
- LinkedIn campaigns creatives - Single image ad
- LinkedIn campaigns creatives - Carousel ad
- LinkedIn campaigns creatives - Video ad
- LinkedIn campaigns creatives - Text ad
- LinkedIn campaigns creatives - Spotlight ad
- LinkedIn campaigns creatives - Follower ad
- LinkedIn campaigns creatives - Message ad
- LinkedIn campaigns creatives - Conversation ad
- LinkedIn campaigns creatives - Event ad
- LinkedIn campaigns creatives - Document ad
- LinkedIn campaigns creatives - Job ad
- LinkedIn campaigns creatives - Summary
Instructor: Vogdanou Afroditi
- X ad manager
- X ad manager - Ad Account Creation
- X ad manager - Ad Account Roles
- X ad manager - Dashboard Overview
- X ad manager - Composer
- X ad manager - Media Library
- X ad manager - Analytics
- X ad manager - Ads Editor
- X ad manager - Audiences
- X ad manager - Apps
- X ad manager - Events Manager
- X ad manager - Shopping Manager
- X ad manager - Summary
Instructor: Vogdanou Afroditi
- X campaigns
- X campaigns - Objectives
- X campaigns - Budget & Schedule
- X campaigns - Delivery
- X campaigns - Placements
- X campaigns - Demographics & Devices
- X campaigns - Audience Targeting
- X campaigns - Ad
- X campaigns - Dynamic Product Ads
- X campaigns - Summary
Instructor: Vogdanou Afroditi
- Pinterest ad manager
- Pinterest ad manager - Create account
- Pinterest ad manager - Create Ads manager
- Pinterest ad manager - Dashboard
- Pinterest ad manager - Access & roles
- Pinterest ad manager - Billing settings
- Pinterest ad manager - Tag
- Pinterest ad manager - Events
- Pinterest ad manager - Test events
- Pinterest ad manager - Conversion API
- Pinterest ad manager - Summary
Instructor: Vogdanou Afroditi
- Pinterest ad audiences
- Pinterest audiences - From pins engagement
- Pinterest audiences - From website visitors
- Pinterest audiences - Actalike
- Pinterest audiences - Summary
Instructor: Vogdanou Afroditi
- Pinterest awareness advertising campaigns
- Pinterest awareness campaigns - Objectives
- Pinterest awareness campaigns - Budget & schedule
- Pinterest awareness campaigns - Targeting strategy
- Pinterest awareness campaigns - Targeting interests
- Pinterest awareness campaigns - Targeting keywords
- Pinterest awareness campaigns - Keywords research
- Pinterest awareness campaigns - Targeting demographics
- Pinterest awareness campaigns - Placements
- Pinterest awareness campaigns - Optimization & delivery
- Pinterest awareness campaigns - Estimations & media planning
- Pinterest awareness campaigns - Ad formats
- Pinterest awareness campaigns - Ads using existing pins
- Pinterest awareness campaigns - Ads with new pins
- Pinterest awareness campaigns - Create Idea Ad
- Pinterest awareness campaigns - Summary
Instructor: Vogdanou Afroditi
- TikTok ads manager
- TikTok ads manager - Set up
- TikTok ads manager - Overview & dashboard
- TikTok ads manager - Account set up
- TikTok ads manager - Documents
- TikTok ads manager - Payments & transactions
- TikTok ads manager - Brand safety hub
- TikTok ads manager - Account health
- TikTok ads manager - Automated rules
- TikTok ads manager - Events
- TikTok ads manager - Leads
- TikTok ads manager - Pangle brand safety
- TikTok ads manager - Recommendation center
- TikTok ads manager - Creative Library
- TikTok ads manager - Instant Page
- TikTok ads manager - Video Editor
- TikTok Ads Manager - Comments
- TikTok ads manager - Summary
Instructor: Arapogiannis George
- TikTok ads manager - Audiences
- TikTok ads manager - Audience insights
- TikTok ads manager - Customer File
- TikTok ads manager - Engagement
- TikTok ads manager - App activity
- TikTok ads manager - Website Traffic
- TikTok ads manager - Lead Generation
- TikTok ads manager - Business Account
- TikTok ads manager - Shop Activity
- TikTok ads manager - Lookalike Audience
- TikTok ads manager - Summary
Instructor: Arapogiannis George
- TikTok ads manager - TikTok creative center
- TikTok ads manager - Top ads
- TikTok ads manager - Insights
- TikTok ads manager - Top products
- TikTok ads manager - Trends
- TikTok ads manager - Creative tools
- TikTok ads manager - Summary
Instructor: Arapogiannis George
- TikTok reach ad campaigns
- TikTok reach campaign - Settings
- TikTok reach campaign - Placements
- TikTok reach campaign - Targeting
- TikTok reach campaign - Content exclusions
- TikTok reach campaign - Budget & Schedule
- TikTok reach campaign - Bidding & Optimization
- TikTok reach campaign - Estimations
- TikTok reach campaign - Creative
- TikTok reach campaign - Creatives optimization
- TikTok reach campaign - Summary
Instructor: Arapogiannis George
- Premium advertising campaigns
- Premium campaigns - Display ads
- Premium campaigns - Display ads targeting
- Premium campaigns - Display ads metrics
- Premium campaigns - Advertorials, native & long form
- Premium campaigns - Advertorials, native & long form targeting
- Premium campaigns - Advertorials & Advertorials, native & long form metrics
- Premium campaigns - Sections
- Premium campaigns - Sections targeting
- Premium campaigns - Sections metrics
- Premium campaigns - Sponsorship
- Premium campaigns - Sponsorship targeting
- Premium campaigns - Sponsorship metrics
- Premium campaigns - Web TVs
- Premium campaigns - Web TVs targeting
- Premium campaigns - Web TVs metrics
- Premium campaigns - Hybrid TV
- Premium campaigns - Hybrid TV targeting
- Premium campaigns - Hybrid TV metrics
- Premium campaigns - Connected TV (CTV)
- Premium campaigns - Connected TV targeting
- Premium campaigns - Connected TV metrics
- Premium campaigns - Podcasts
- Premium campaigns - Podcasts targeting
- Premium campaigns - Podcasts metrics
- Premium campaigns - Audios
- Premium campaigns - Audios targeting
- Premium campaigns - Audios metrics
- Premium campaigns - In - game
- Premium campaigns - In - game targeting
- Premium campaigns - In - game metrics
- Premium campaigns - Retail media
- Premium campaigns - Retail media targeting
- Premium campaigns - Retail media metrics
- Premium campaigns - Premium campaigns with media agencies
- Premium campaigns - Premium campaigns in ad networks
- Premium campaigns - Attention metric
- Premium campaigns - Premium advertising professionals
- Premium campaigns - Summary
Instructor: Zacharaki Georgia
- Native advertising campaigns
- Native advertising - Content recommendations
- Native advertising - Promoted content
- Native advertising - Promoted listings
- Native advertising - How to run native campaigns
- Native advertising - Targeting native ads
- Native advertising - Summary
Instructor: Zacharaki Georgia
- Google tag manager
- GTM - Creating your first Container
- GTM - Dashboard
- GTM - Setup Google Analytics tag
- GTM - Installing on any website
- GTM - The Data Layer
- GTM - The constant variable
- GTM - Setup most advertising tags
- GTM - Setup most advertising events & conversions
- GTM - Setup most cookie consent tags
- GTM - Useful Chrome Extensions
- GTM - Access rights
- GTM - What is Server side tagging
- GTM - Summary
Instructor: Pontikis Christos
- About the advertising campagins
- Ad strategy - Media industry
- Ad strategy - Media team
- Ad strategy - Summary
Instructor: Vogdanou Afroditi
- Why media planning & budgeting
- Media planning - Audience
- Media planning - Goals & objectives
- Media planning - Awareness ad objectives
- Media planning - Traffic & evaluation ad objectives
- Media planning - Conversions ad objectives
- Media planning - Media budget
- Media planning - Media estimations
- Media planning - Ad creatives
- Media planning - Media plan info
- Media planning - Reach objective with Meta
- Media planning - Reach objective with TikTok
- Media planning - Reach objective with LinkedIn
- Media planning - Reach objective with YouTube
- Media planning - Impressions with Google display
- Media planning - Video views objective with Meta
- Media planning - Video views objective with TikTok
- Media planning - Video views objective with YouTube
- Media planning - Traffic objective with Meta
- Media planning - Traffic objective with Google search
- Media planning - Traffic objective with Google Demand Gen
- Media planning - Traffic objective with LinkedIn
- Media planning - Leads objective with Meta
- Media planning - Leads objective with LinkedIn
- Media planning - Sales objective with Meta
- Media planning - Sales objective with Google Performance Max
- Media planning - Final media plan decision
- Media planning - Draft a media plan with AI tools
- Media planning - Summary
Instructor: Vogdanou Afroditi
- Running the advertising campaigns
- Campaigns - Ad acounts setup
- Campaigns - Ad campaigns setup
- Campaigns - Ad groups setup
- Campaigns - Ad creatives setup
- Campaigns - Campaigns management & optimization
- Campaigns - Summary
Instructor: Vogdanou Afroditi
- Advertising campaigns evaluation
- Campaigns evaluation - Evaluating awareness
- Campaigns evaluation - Evaluating engagement
- Campaigns evaluation - Evaluating traffic
- Campaigns evaluation - Evaluating conversions
- Campaigns evaluation - Ad data & analytics
- Campaigns evaluation - Summary
Instructor: Vogdanou Afroditi
- Advertising campaigns what if scenarios
- Scenarios - Google Search ads no conversions
- Scenarios - Google Search CPC is high
- Scenarios - Google Search impression share is low
- Scenarios - Google Demand Gen no results
- Scenarios - Google Demand Gen irrelevant placements
- Scenarios - YouTube Campaign high impressions, low views
- Scenarios - YouTube Campaign high cost per conversion
- Scenarios - Google Shopping wrong products
- Scenarios - Google Performance Max irrelevant searches
- Scenarios - Google Performance Max overspending
- Scenarios - Meta Catalogue many carts but low purchases
- Scenarios - Meta Catalogue poor product performance
- Scenarios - Meta Traffic cheap clicks no quality
- Scenarios - Meta Traffic unstable performance
- Scenarios - Premium display no conversions
- Scenarios - Premium display low CTR
- Scenarios - Native ads high spend low engagement
- Scenarios - Native ads low quality audience
- Scenarios - Leads low quality submissions
- Scenarios - Leads no form submissions
- Scenarios - Sales traffic no purchases
- Scenarios - Sales RoAS drops suddenly
- Scenarios - Remarketing no results
- Scenarios - Remarketing high cost
- Scenarios - Attribution and diagnostics issues
- Scenarios - Summary
Instructor: Vogdanou Afroditi
- The digital advertising strategy - The brief for your exercise
Instructor: Aivalis Tolis
- The influencer marketing
- Influencer marketing - The influencers
- Influencer marketing - Channels
- Influencer marketing - Summary
Instructor: Regoukou Sophia
- Influencers promotions
- Influencers promotions - Brand promotion
- Influencers promotions - Brand review
- Influencers promotions - Brand giveaway
- Influencers promotions - Brand event
- Influencers promotions - Cost & budget
- Influencers promotions - Cost criteria
- Influencers promotions - Brand ambassadors
- Influencers promotions - Media planning
- Influencers promotions - Summary
Instructor: Regoukou Sophia
- Influencers discovery & evaluation
- Influencers evaluation - Discovery tools
- Influencers evaluation - Audience
- Influencers evaluation - Impact
- Influencers evaluation - Competition
- Influencers evaluation - Risk
- Influencers evaluation - Brand guidelines
- Influencers evaluation - Summary
Instructor: Regoukou Sophia
- Influencers briefing & agreement
- Influencers agreement - Brief
- Influencers agreement - Agreement
- Influencers agreement - Legislation
- Influencers agreement - Summary
Instructor: Regoukou Sophia
- Influencers campaigns
- Influencers campaigns - Contacting influencers
- Influencers campaigns - Checking campaigns
- Influencers campaigns - Monitoring reputation
- Influencers campaigns - Adding promotions
- Influencers campaigns - Summary
Instructor: Regoukou Sophia
- Influencers evaluation
- Influencers evaluation - Blog influencers
- Influencers evaluation - Social media posts influencers
- Influencers evaluation - Social media video influencers
- Influencers evaluation - Podcast influencers
- Influencers evaluation - Campaign earned media value
- Influencers evaluation - Summary
Instructor: Regoukou Sophia
- Influencer marketing tools
- Influencer tools - Wednesday browser extension
- Influencer tools - Sussurus influencers search
- Influencer tools - Sussurus influencers profile
- Influencer tools - Sussurus campaign setup & management
- Influencer tools - Sussurus campaign evaluation
- Influencer tools - Kolsquare influencers search
- Influencer tools - Kolsquare influencers profile
- Influencer tools - Kolsquare selected influencers
- Influencer tools - Kolsquare campaign setup & management
- Influencer tools - Kolsquare campaign evaluation
- Influencer tools - Summary
Instructor: Regoukou Sophia
- The influencer marketing - The brief for your exercise
- Email & mobile marketing strategy
- Email & mobile marketing strategy - Channels
- Email & mobile marketing strategy - Campaigns platforms
- Email & mobile marketing strategy - CRM platforms
- Email & mobile marketing strategy - Summary
Instructor: Stathakou Sofia
- Email & mobile audiences
- Email & mobile audiences - Data types
- Email & mobile audiences - Data collection
- Email & mobile audiences - Data legal issues
- Email & mobile audiences - Management
- Email & mobile audiences - Segmentation
- Email & mobile audiences - Summary
Instructor: Stathakou Sofia
- Email & mobile marketing automation
- Marketing automation - Campaigns scenarios
- Marketing automation - Message templates
- Marketing automation - Summary
Instructor: Stathakou Sofia
- Email marketing campaigns
- Email marketing - Campaign types
- Email marketing - Scheduling
- Email marketing - Open
- Email marketing - Read
- Email marketing - Click
- Email marketing - Footer
- Email marketing - Automations
- Email marketing - Summary
Instructor: Stathakou Sofia
- Email campaigns with Mailchimp.com
- Mailchimp - Account & dashboard
- Mailchimp - Integrations
- Mailchimp - Upload audiences
- Mailchimp - Audience dashboard
- Mailchimp - Manage main audiences settings
- Mailchimp - Manage email settings
- Mailchimp - Manage form settings
- Mailchimp - Manage audiences tags
- Mailchimp - Manage audiences segments
- Mailchimp - Manage pre-built segments
- Mailchimp - Manage subscriber preferences
- Mailchimp - Create content email templates
- Mailchimp - Create website landing pages
- Mailchimp - Create pop-up forms
- Mailchimp - Build automations with journeys & templates
- Mailchimp - Create campaigns from scratch
- Mailchimp - Create campaigns from template
- Mailchimp - Analytics & metrics
- Mailchimp - Create report
- Mailchimp - SMS
- Mailchimp - Summary
Instructor: Stathakou Sofia
- Mobile marketing campaigns
- Mobile marketing - Campaign types
- Mobile marketing - Scheduling
- Mobile marketing - SMS campaigns
- Mobile marketing - Viber campaigns
- Mobile marketing - WhatsApp campaigns
- Mobile marketing - Open
- Mobile marketing - Read
- Mobile marketing - Click
- Mobile marketing - Automations
- Mobile marketing - Summary
Instructor: Stathakou Sofia
- Email & mobile monitoring & evaluation
- Email & mobile monitoring & evaluation - Email campaigns
- Email & mobile monitoring & evaluation - Mobile campaigns
- Email & mobile monitoring & evaluation - Summary
Instructor: Stathakou Sofia
- The digital marketing strategy
- Digital marketing strategy - Strategic planner professional
- Digital marketing strategy - Offered as a service
- Digital marketing strategy - Offered as a product
- Digital marketing strategy - Summary
Instructor: Aivalis Tolis
- Digital marketing strategy brief
- Strategy brief - Content
- Strategy brief - Summary
Instructor: Aivalis Tolis
- Digital marketing strategy situation analysis
- Strategy research - Market
- Strategy research - Trends
- Strategy research - Website
- Strategy research - Content
- Strategy research - Keywords
- Strategy research - Social media
- Strategy research - Campaigns
- Strategy research - Summary
Instructor: Aivalis Tolis
- Digital marketing strategy tactics
- Strategy tactics- Targeting
- Strategy tactics - Objectives
- Strategy tactics - Awareness objectives
- Strategy tactics - Evaluation & traffic objectives
- Strategy tactics - Leads objectives
- Strategy tactics - Sales objectives
- Strategy tactics - Retention & advocacy objectives
- Strategy tactics - Value for money
- Strategy tactics - Importance
- Strategy tactics - Schedule
- Strategy tactics - Budget
- Strategy tactics - Summary
Instructor: Aivalis Tolis
- Digital marketing strategy budget
- Strategy budget - Media spending
- Strategy budget - Management fees
- Strategy budget - Subscriptions & transactions
- Strategy budget - Production costs
- Strategy budget - Summary
Instructor: Aivalis Tolis
- Digital marketing strategy presentation
- Strategy presentation - Brand & creative strategy
- Strategy presentation - Format
- Strategy presentation - Time
- Strategy presentation - Practice
- Strategy presentation - Order
- Strategy presentation - Agency
- Strategy presentation - Brief
- Strategy presentation - Situation
- Strategy presentation - Creative concept
- Strategy presentation - Websites & mobile apps
- Strategy presentation - Content marketing strategy
- Strategy presentation - Social media marketing strategy
- Strategy presentation - Advertising campaigns strategy
- Strategy presentation - Influencer marketing strategy
- Strategy presentation - Email & mobile marketing strategy
- Strategy presentation - SEO
- Strategy presentation - Timeline
- Strategy presentation - Budget
- Strategy presentation - Thank you
- Strategy presentation - One last thing
- Strategy presentation - Leave-behinds
- Strategy presentation - Summary
Instructor: Aivalis Tolis
- Digital marketing strategy execution
- Strategy execution - Pre-launch
- Strategy execution - Launch
- Strategy execution - Post-launch
- Strategy execution - Summary
Instructor: Aivalis Tolis
- The digital and social media marketing strategy - The brief for your exercise
Instructor: Aivalis Tolis
- Google Analytics 4 administration
- GA4 - Create account
- GA4 - Use demo account
- GA4 - Dashboard & menus
- GA4 - Account details
- GA4 - Account access
- GA4 - Account history & trash
- GA4 - Property details
- GA4 - Property access & history
- GA4 - Property scheduled emails
- GA4 - Data stream
- GA4 - Data collection
- GA4 - Data import
- GA4 - Data retention & deletion
- GA4 - Data filters
- GA4 - Data display attribution settings
- GA4 - Data display reporting identity
- GA4 - Links
- GA4 - Summary
Instructor: Elpidis Yannis
- Google Analytics 4 understanding measurements
- GA4 basics - Understanding traffic measurement
- GA4 basics - Understanding conversions measurement
- GA4 basics - Understanding content measurement
- GA4 basics - Understanding visitors sources
- GA4 basics - Understanding limitations & reliability
- GA4 basics - Summary
Instructor: Mylona Ria
- Google Analytics 4 lifecycle reports
- GA4 reports - Realtime
- GA4 reports - Dates & comparisons
- GA4 reports - Data tables sorting, search & customization
- GA4 reports - Acquisition
- GA4 reports - Engagement
- GA4 reports - Monetization
- GA4 reports - Retention
- GA4 reports - User attributes
- GA4 reports - User tech
- GA4 reports - Sharing reports
- GA4 reports - Summary
Instructor: Elpidis Yannis
- Monitoring UTMs
- GA4 UTMs - Finding UTMs in reports
- GA4 UTMs - Checking our source & medium
- GA4 UTMs - Checking our campaigns
- GA4 UTMs - Combining campaigns with source & medium
- GA4 UTMs - Advanced analysis in explorations
- GA4 UTMs - Google ads autotagging and UTMs without conflicts
- GA4 UTMs - Summary
Instructor: Mylona Ria
- The important metrics for all digital marketing strategies
- Digital marketing metrics - The KPIs & goals
- Digital marketing metrics - The reporting metrics
- Digital marketing metrics - The main metrics of our website
- Digital marketing metrics - The main metrics of third party publishers/blogs
- Digital marketing metrics - The main metrics of content marketing
- Digital marketing metrics - The main metrics of SEO
- Digital marketing metrics - The main metrics of social media marketing
- Digital marketing metrics - The main metrics of advertising campaigns
- Digital marketing metrics - The main metrics of influencer marketing
- Digital marketing metrics - The main metrics of email & mobile marketing
- Digital marketing metrics - Summary
- How to report digital marketing metrics to your clients
- Digital marketing reporting - Creating reports through platforms
- Digital marketing reporting - Creating reports with specialized tools
- Digital marketing reporting - What a report includes
- Digital marketing reporting - Reporting as a service
- Digital marketing reporting - The role of a digital marketing analyst
- Digital marketing reporting - Summary
Instructor: Karasaridou Alexandra
- Google Looker Data Studio
- Google Looker Studio - Login and overview
- Google Looker Studio - Connect with data sources
- Google Looker Studio - Templates gallery
- Google Looker Studio - Create a report layout
- Google Looker Studio - Create pages
- Google Looker Studio - Search metrics & dimensions
- Google Looker Studio - Scorecards
- Google Looker Studio - Time series
- Google Looker Studio - Pie charts
- Google Looker Studio - Geo location charts
- Google Looker Studio - Tables
- Google Looker Studio - Create field
- Google Looker Studio - Bars
- Google Looker Studio - Line
- Google Looker Studio - Comments
- Google Looker Studio - Dates & comparisons
- Google Looker Studio - Data control
- Google Looker Studio - View report
- Google Looker Studio - Share report
- Google Looker Studio - Summary
Instructor: Karasaridou Alexandra
- The digital marketing reporting - The brief for your exercise
Instructor: Aivalis Tolis
- Digital marketing career branding
- Career branding - Digital marketing positions
- Career branding - Your personal brand
- Career branding - Your social media
- Career branding - Your social media community building
- Career branding - The employers
- Career branding - Seniority & experience
- Career branding - The annual salaries
- Career branding - Job boards
- Career branding - Your CV
- Career branding - Job application
- Career branding - Job interview
- Career branding - Summary
Instructor: Aivalis Tolis
- Digital marketing agency
- Digital marketing agency - Organizational chart
- Digital marketing agency - Target customer
- Digital marketing agency - Target industry
- Digital marketing agency - Target market
- Digital marketing agency - Marketing promotion
- Digital marketing agency - Awards
- Digital marketing agency - Spec
- Digital marketing agency - Brief
- Digital marketing agency - Strategy pitch
- Digital marketing agency - Contract
- Digital marketing agency - Onboarding
- Digital marketing agency - Client service
- Digital marketing agency - Summary
Instructor: Aivalis Tolis
- Digital marketing freelancer
- Digital marketing freelancer - Starting up
- Digital marketing freelancer - Your brand name
- Digital marketing freelancer - Your image & identity
- Digital marketing freelancer - Your website
- Digital marketing freelancer - First deals
- Digital marketing freelancer - Business registration
- Digital marketing freelancer - Collaborators
- Digital marketing freelancer - Cost analysis
- Digital marketing freelancer - Direct/net costs analysis
- Digital marketing freelancer - Indirect/gross costs analysis
- Digital marketing freelancer - Total cost
- Digital marketing freelancer - Cost per hour
- Digital marketing freelancer - Profit margin
- Digital marketing freelancer - Pricelist of services
- Digital marketing freelancer - Pricelist of production
- Digital marketing freelancer - Bundles
- Digital marketing freelancer - Proposal
- Digital marketing freelancer - Client service
- Digital marketing freelancer - Summary
Instructor: Aivalis Tolis
- Course summary
- Course summary - Rate us
- Course summary - Alumni
- Course summary - Certification
- Course summary - Exams
- Course summary - Subscription
- Course summary - Summary
Instructor: Aivalis Tolis
Απόκτησε το Professional Diploma
Brands we trained
Frequently asked questions
Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.
Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.
Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.
Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.
Απευθύνεται σε άτομα που θέλουν να ξεκινήσουν ή να εξελίξουν την καριέρα τους στο digital και AI marketing, αποκτώντας ολοκληρωμένες γνώσεις σε όλες τις τακτικές του digital marketing, στη στρατηγική, στο περιεχόμενο και σύγχρονα AI εργαλεία. Είναι επίσης κατάλληλο για επαγγελματίες του marketing, freelancers και στελέχη agencies ή brands που θέλουν να διευρύνουν τις δεξιότητές τους και να συνδέσουν τις τελείες. Παράλληλα, απευθύνεται σε επιχειρηματίες που θέλουν να κατανοούν καλύτερα και να αξιολογούν όλα τα βασικά κανάλια, τις πλατφόρμες, τα δεδομένα και τις στρατηγικές που υποστηρίζουν την ανάπτυξη μιας επιχείρησης στο σύγχρονο ψηφιακό περιβάλλον.
Είναι η πλήρης full-stack εκπαίδευση της Knowcrunch στο digital & AI marketing: καλύπτει στρατηγικές, πλατφόρμες και εργαλεία σε ένα ενιαίο πρόγραμμα με curriculum επιπέδου EQF Level 6, αντί να παρακολουθείς πολλά ξεχωριστά courses.
Η classroom εμπειρία προσφέρει ζωντανή αλληλεπίδραση με εισηγητές και συμφοιτητές, ομαδικά projects και networking. Η virtual class εκπαίδευση προσφέρει ζωντανή αλληλεπίδραση με εισηγητές και συμφοιτητές, ομαδικά projects και networking αλλά πραγματοποιείται μέσω Zoom από την άνεση του χώρου σου. Το e-learning σου δίνει πλήρη ευελιξία στον ρυθμό σου καθώς παρακολουθείς από όπου κι αν βρίσκεται όποτε επιθυμείς (δεν υπάρχει συγκεκριμένη ημερομηνία έναρξης-λήξης, όπως ισχύει στους άλλους δύο τρόπους). Οι εργασίες στο e-learning Masterclass είναι ατομικές. Η δομή, η ύλη και ηπιστοποίηση έχουν το ίδιο κύρος και στα δύο.
Ναι, περιλαμβάνει ατομικές πρακτικές ασκήσεις με κορυφαία εργαλεία της αγοράς, ώστε να εφαρμόζεις άμεσα όσα μαθαίνεις και να χτίζεις δεξιότητες που αξιοποιείς από την πρώτη μέρα στη δουλειά σου.
Το course μας έχει δομηθεί έτσι ώστε να μπορείτε να εφαρμόσετε άμεσα αυτά που μαθαίνετε. Οι απόφοιτοί μας είναι πλήρως εκπαιδευμένοι και μπορούν να ανταπεξέλθουν άμεσα σε μία θέση εργασίας junior ή senior. Έχουμε 99% ποσοστό απορρόφησης των αποφοίτων μας από την αγορά εργασίας και οι επιχειρήσεις μάς ζητούν συνεχώς αποφοίτους μας για εργασία σε κάθε είδους και αντικείμενο θέσεις. Συγκεκριμένα δημοσιεύουμε στα groups των σπουδαστών μας περίπου 200 θέσεις εργασίας κάθε εβδομάδα και όσοι ψάχνουν εργασία, βρίσκουν πριν ακόμη τελειώσει το course! Παράλληλα συνεργαζόμαστε με περισσότερους από 2000 hiring στελέχη σε φορείς, agencies, brands και recruiters σε Ελλάδα και Κύπρο οι οποίοι αναζητούν αποφοίτους μας για θέσεις εργασίας και στους οποίους συστήνεστε από εμάς συνεχώς για διαθέσιμες θέσεις εργασίας στον κλάδο αυτό. Επιπρόσθετα, είμαστε συνεχώς δίπλα στους μαθητές μας & ασχολούμαστε με την εξέλιξη του καθενός προσωπικά και μετά την αποφοίτηση τους. Συγκεκριμένα μόνο η Knowcrunch αναλαμβάνει το personal branding των αποφοίτων της. Ετοιμάζει μαζί τους: Το προσωπικό τους τίτλο (title/tag line) για τα social media Την προσωπική τους περιγραφή (about) για τα social media Την επαγγελματική τους φωτογραφία Ένα video που μιλούν για τον εαυτό τους Τα προσωπικά τους career skills Όλα τα παραπάνω γίνονται μετά διαθέσιμα σε όλους όσους ψάχνουν εργαζόμενους.
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