Θα λάβω πιστοποίηση με την ολοκλήρωση του course;

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Τι υποστήριξη έχω κατά τη διάρκεια και μετά την εκπαίδευση;

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Πώς μπορώ να πληρώσω και υπάρχει δυνατότητα δόσεων;

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Ποια η διαφορά ενός course σε τάξη με ένα course σε e-learning video-on-demand.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Σε ποιον απευθύνεται το course;

Απευθύνεται σε άτομα που θέλουν να ξεκινήσουν ή να εξελίξουν την καριέρα τους στο digital και AI marketing, αποκτώντας ολοκληρωμένες γνώσεις σε όλες τις τακτικές του digital marketing, στη στρατηγική, στο περιεχόμενο και σύγχρονα AI εργαλεία. Είναι επίσης κατάλληλο για επαγγελματίες του marketing, freelancers και στελέχη agencies ή brands που θέλουν να διευρύνουν τις δεξιότητές τους και να συνδέσουν τις τελείες. Παράλληλα, απευθύνεται σε επιχειρηματίες που θέλουν να κατανοούν καλύτερα και να αξιολογούν όλα τα βασικά κανάλια, τις πλατφόρμες, τα δεδομένα και τις στρατηγικές που υποστηρίζουν την ανάπτυξη μιας επιχείρησης στο σύγχρονο ψηφιακό περιβάλλον.

Τι περιλαμβάνει το Masterclass και σε τι διαφέρει από τα μεμονωμένα courses;

Είναι η πλήρης full-stack εκπαίδευση της Knowcrunch στο digital & AI marketing: καλύπτει στρατηγικές, πλατφόρμες και εργαλεία σε ένα ενιαίο πρόγραμμα με curriculum επιπέδου EQF Level 6, αντί να παρακολουθείς πολλά ξεχωριστά courses.

Σε τι διαφέρει η δια ζώσης εκπαίδευση, η virtual class εκπαίδευση και το e-learning Masterclass;

Η classroom εμπειρία προσφέρει ζωντανή αλληλεπίδραση με εισηγητές και συμφοιτητές, ομαδικά projects και networking. Η virtual class εκπαίδευση προσφέρει ζωντανή αλληλεπίδραση με εισηγητές και συμφοιτητές, ομαδικά projects και networking αλλά πραγματοποιείται μέσω Zoom από την άνεση του χώρου σου. Το e-learning σου δίνει πλήρη ευελιξία στον ρυθμό σου καθώς παρακολουθείς από όπου κι αν βρίσκεται όποτε επιθυμείς (δεν υπάρχει συγκεκριμένη ημερομηνία έναρξης-λήξης, όπως ισχύει στους άλλους δύο τρόπους). Οι εργασίες στο e-learning Masterclass είναι ατομικές. Η δομή, η ύλη και ηπιστοποίηση έχουν το ίδιο κύρος και στα δύο.

Περιλαμβάνει πρακτική εξάσκηση;

Ναι, περιλαμβάνει ατομικές πρακτικές ασκήσεις με κορυφαία εργαλεία της αγοράς, ώστε να εφαρμόζεις άμεσα όσα μαθαίνεις και να χτίζεις δεξιότητες που αξιοποιείς από την πρώτη μέρα στη δουλειά σου.

Θα βρω εργασία, έχετε career office, μας βρίσκετε δουλειά, συνεργάζεστε με hiring partners;

Το course μας έχει δομηθεί έτσι ώστε να μπορείτε να εφαρμόσετε άμεσα αυτά που μαθαίνετε. Οι απόφοιτοί μας είναι πλήρως εκπαιδευμένοι και μπορούν να ανταπεξέλθουν άμεσα σε μία θέση εργασίας junior ή senior. Έχουμε 99% ποσοστό απορρόφησης των αποφοίτων μας από την αγορά εργασίας και οι επιχειρήσεις μάς ζητούν συνεχώς αποφοίτους μας για εργασία σε κάθε είδους και αντικείμενο θέσεις. Συγκεκριμένα δημοσιεύουμε στα groups των σπουδαστών μας περίπου 200 θέσεις εργασίας κάθε εβδομάδα και όσοι ψάχνουν εργασία, βρίσκουν πριν ακόμη τελειώσει το course! Παράλληλα συνεργαζόμαστε με περισσότερους από 2000 hiring στελέχη σε φορείς, agencies, brands και recruiters σε Ελλάδα και Κύπρο οι οποίοι αναζητούν αποφοίτους μας για θέσεις εργασίας και στους οποίους συστήνεστε από εμάς συνεχώς για διαθέσιμες θέσεις εργασίας στον κλάδο αυτό. Επιπρόσθετα, είμαστε συνεχώς δίπλα στους μαθητές μας & ασχολούμαστε με την εξέλιξη του καθενός προσωπικά και μετά την αποφοίτηση τους. Συγκεκριμένα μόνο η Knowcrunch αναλαμβάνει το personal branding των αποφοίτων της. Ετοιμάζει μαζί τους: Το προσωπικό τους τίτλο (title/tag line) για τα social media Την προσωπική τους περιγραφή (about) για τα social media Την επαγγελματική τους φωτογραφία Ένα video που μιλούν για τον εαυτό τους Τα προσωπικά τους career skills Όλα τα παραπάνω γίνονται μετά διαθέσιμα σε όλους όσους ψάχνουν εργαζόμενους.

Digital Marketing & AI Masterclass: Online Course

Απόκτησε ουσιαστική εξειδίκευση στο digital marketing και στις AI εφαρμογές στο marketing, μέσα από ένα 100% self-paced πρόγραμμα που προσαρμόζεται στον δικό σου χρόνο και στις επαγγελματικές σου φιλοδοξίες. Το πολυβραβευμένο εξ αποστάσεως σεμινάριο Digital & AI Marketing της Knowcrunch προσφέρει ολοκληρωμένη εκπαίδευση παγκόσμιου επιπέδου, σχεδιασμένη για τις πραγματικές απαιτήσεις της αγοράς.

Παρακολούθησε τα μαθήματα online, από οπουδήποτε, εμβαθύνεις σε κάθε κρίσιμη πτυχή του ψηφιακού marketing και μαθαίνεις πώς να αξιοποιείς την AI σε πραγματικές marketing εργασίες και στρατηγικές. Παράλληλα, αποκτάς αναγνωρισμένο Professional Diploma. Είτε σχεδιάζεις μια νέα καριέρα, είτε επενδύεις σε AI upskilling για το marketing, είτε αναζητάς ένα ολοκληρωμένο digital marketing e-learning, αποκτάς τις γνώσεις και την πρακτική προετοιμασία που χρειάζεσαι για πραγματικούς επαγγελματικούς ρόλους από την πρώτη ημέρα.

Full stack digital & AI marketing εξ αποστάσεως εκπαίδευση

Αυτό το online σεμινάριο digital marketing καλύπτει όλο το φάσμα - από στρατηγική και branding μέχρι SEO, paid media, social media, email marketing, influencer marketing, analytics και AI. Το πρόγραμμα έχει αποκτήσει διεθνή αναγνώριση, επειδή προετοιμάζει ολοκληρωμένους digital marketers με τις γνώσεις και τις δεξιότητες που χρειάζονται για να εργάζονται αποτελεσματικά σε όλα τα βασικά κανάλια και τις πλατφόρμες. Το πρόγραμμα σπουδών ενημερώνεται συνεχώς, ώστε αυτά που μαθαίνεις να αντικατοπτρίζουν όσα πραγματικά χρησιμοποιεί η αγορά σήμερα. Ως self-paced digital marketing course, σου επιτρέπει να μαθαίνεις από το σπίτι με την ευελιξία να ξεκινάς και να σταματάς όποτε θέλεις.

Τι κάνει το Digital & AI Marketing course της Knowcrunch διαφορετικό

Ακαδημαϊκό πρόγραμμα σπουδών

Το σεμινάριο βασίζεται σε ένα ολοκληρωμένο πρόγραμμα σπουδών επιπέδου EQF Level 6 και συνοδεύεται από πρακτικό εκπαιδευτικό υλικό, όπως εξειδικευμένες στρατηγικές, μοντέλα κοστολόγησης, αναφορές απόδοσης και χρήσιμους οδηγούς αναφοράς.

Πρακτική εκπαίδευση

Το course περιλαμβάνει οκτώ (8) ατομικές πρακτικές ασκήσεις, μέσα από τις οποίες μετατρέπεις τη θεωρία σε δεξιότητες που μπορείς να αξιοποιήσεις άμεσα στην εργασία σου. Παράλληλα, εξοικειώνεσαι με κορυφαία εργαλεία της αγοράς και μαθαίνεις να σχεδιάζεις δημιουργικές καμπάνιες που βασίζονται σε δεδομένα και μπορούν να αναπτυχθούν αποτελεσματικά σε μεγαλύτερη κλίμακα.

Επαγγελματικά οφέλη

Με την ολοκλήρωση του Masterclass, αποκτάς τις γνώσεις και τις δεξιότητες που χρειάζεσαι για να ξεκινήσεις την καριέρα σου ως ολοκληρωμένος digital marketing επαγγελματίας και να διεκδικήσεις εκατοντάδες διαθέσιμες θέσεις στον κλάδο. Η Knowcrunch διατηρεί δίκτυο με περισσότερους από 1.000 επαγγελματίες προσλήψεων, brands και agencies που αναζητούν καταρτισμένα στελέχη και επιλέγουν συχνά αποφοίτους του προγράμματος.

Υποστήριξη αποφοίτων & κοινότητας

Ως απόφοιτος, παραμένεις ενεργό μέλος της κοινότητας της Knowcrunch και συνεχίζεις να απολαμβάνεις προνόμια εφ’ όρου ζωής. Αυτά περιλαμβάνουν εκπτώσεις σε εκπαιδευτικά προγράμματα, πρόσβαση σε νέες επαγγελματικές ευκαιρίες, πελάτες και projects, καθώς και δωρεάν συμμετοχή σε Q&A sessions και networking events που σε κρατούν σε επαφή με ανθρώπους και εξελίξεις του κλάδου.

Πρόσβαση σε εκπαιδευτές & εκπαιδευτικό

Σε όλη τη διάρκεια της εκπαίδευσης, έχεις τη δυνατότητα να απευθύνεσαι σε έμπειρους εκπαιδευτές μέσω της αποκλειστικής ομάδας στο Facebook για καθοδήγηση και υποστήριξη. Το πρόγραμμα σπουδών, τα videos και το συνοδευτικό υλικό ανανεώνονται τακτικά, ώστε να παραμένουν ευθυγραμμισμένα με τις τελευταίες εξελίξεις της αγοράς.

Η πρόσβαση στο εκπαιδευτικό υλικό διαρκεί όσο και το course, ενώ μετά την ολοκλήρωσή του μπορείς προαιρετικά να τη διατηρήσεις μέσω ετήσιας συνδρομής.

Βραβευμένη εκπαίδευση υψηλών προδιαγραφών

Το πρόγραμμα έχει διακριθεί για την ποιότητα και την ολοκληρωμένη προσέγγισή του στην εκπαίδευση Digital & AI Marketing. Τα μαθήματα είναι 100% προ-μαγνητοσκοπημένα σε επαγγελματικό studio, παρουσιάζονται από έμπειρους εισηγητές και συνοδεύονται από πρακτικές ασκήσεις που σε βοηθούν να εφαρμόζεις άμεσα όσα μαθαίνεις.

Παρακολουθείς το πρόγραμμα με τον δικό σου ρυθμό, από όπου κι αν βρίσκεσαι, και εκπαιδεύεσαι σε σύγχρονες στρατηγικές, εργαλεία digital marketing και πρακτικές εφαρμογές του AI στο marketing. Με την ολοκλήρωσή του, αποκτάς διεθνώς αναγνωρισμένο Professional Diploma και ουσιαστικά εφόδια για την επαγγελματική σου εξέλιξη.

Πώς λειτουργεί το εξ αποστάσεως Digital & AI Marketing course

Το εξ αποστάσεως πρόγραμμα έχει σχεδιαστεί για να προσαρμόζεται πλήρως στον χρόνο και την καθημερινότητά σου. Δεν υπάρχουν υποχρεωτικά ωράρια, live μαθήματα ή σταθερές προθεσμίες. Από τη στιγμή της εγγραφής σου, όλο το περιεχόμενο είναι διαθέσιμο on demand, ώστε να παρακολουθείς τα μαθήματα online όποτε σε εξυπηρετεί.

100% μαγνητοσκοπημένο περιεχόμενο, διαθέσιμο on demand

Όλη η εκπαίδευση είναι μαγνητοσκοπημένη και άμεσα διαθέσιμη από laptop, κινητό ή tablet. Μπορείς να κάνεις pause, να επιστρέφεις σε προηγούμενα σημεία και να παρακολουθείς κάθε μάθημα όσες φορές χρειάζεσαι, όπου κι αν βρίσκεσαι.

8 μήνες πλήρους πρόσβασης

Από την ημέρα της εγγραφής σου, έχεις οκτώ μήνες για να ολοκληρώσεις το πρόγραμμα με τον δικό σου ρυθμό. Είτε μελετάς καθημερινά είτε αφιερώνεις λίγες ώρες την εβδομάδα, το εκπαιδευτικό υλικό παραμένει διαθέσιμο όταν είσαι έτοιμος να συνεχίσεις.

Στα ελληνικά, για επαγγελματίες σε όλο τον κόσμο

Το πρόγραμμα παραδίδεται εξ ολοκλήρου στα ελληνικά και απευθύνεται σε ελληνόφωνους επαγγελματίες στην Ελλάδα, την Κύπρο και το εξωτερικό. Παράλληλα, οι δεξιότητες, τα εργαλεία και οι πλατφόρμες που καλύπτει εφαρμόζονται διεθνώς στο σύγχρονο digital marketing και στη χρήση του AI στο marketing.

Professional Diploma in Digital & AI Marketing

Με την ολοκλήρωση του προγράμματος και επιτυχή ολοκλήρωση των εξετάσεων, αποκτάς το Professional Diploma της Knowcrunch στο Digital & AI Marketing, ένα δίπλωμα με διεθνή αναγνώριση και αξία στην αγορά εργασίας, που πιστοποιεί τις γνώσεις και την εξειδίκευσή σου στο digital marketing.

Σε ποιους απευθύνεται το online Digital & ΑΙ Marketing course

Το εξ αποστάσεως πρόγραμμα της Knowcrunch απευθύνεται σε όσους θέλουν να αποκτήσουν ουσιαστικές δεξιότητες στο digital & ΑΙ marketing, είτε κάνουν τώρα τα πρώτα τους βήματα είτε θέλουν να εξελίξουν την καριέρα τους και να παραμείνουν ανταγωνιστικοί σε έναν κλάδο που αλλάζει διαρκώς.

Σε όσους θέλουν να αλλάξουν καριέρα

Έρχεσαι από διαφορετικό επαγγελματικό χώρο; Το πρόγραμμα ξεκινά από τις βασικές αρχές και σε καθοδηγεί βήμα προς βήμα, ώστε να αποκτήσεις ένα ολοκληρωμένο, job-ready skillset ως digital marketer. Δεν απαιτείται προηγούμενη εμπειρία.

Σε επιχειρηματίες που διαχειρίζονται το marketing τους ή συνεργάζονται με επαγγελματίες

Αν έχεις τη δική σου επιχείρηση και αναλαμβάνεις ο ίδιος την προβολή της, το course σου προσφέρει τη στρατηγική γνώση και τα πρακτικά εργαλεία που χρειάζεσαι για να παίρνεις καλύτερες αποφάσεις - από το SEO και τις paid καμπάνιες έως τα social media και τα analytics. Ακόμη κι αν συνεργάζεσαι με εξειδικευμένους επαγγελματίες, η γνώση αυτή θα σε βοηθήσει να κατανοείς τις προτάσεις τους και να συμμετέχεις ουσιαστικά στις αποφάσεις και στη διαμόρφωση της στρατηγικής για την επιχείρησή σου.

Σε φοιτητές που αναζητούν ευελιξία

Αν η παρακολούθηση μαθημάτων σε αίθουσα δεν ταιριάζει στο πρόγραμμά σου ή δεν είναι εφικτή λόγω τοποθεσίας, το self-paced online πρόγραμμα σου προσφέρει ολοκληρωμένη εκπαίδευση με τον δικό σου ρυθμό, από όπου κι αν βρίσκεσαι.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Start your career as

Digital Marketer (Full Stack)

A full-stack digital marketer is a multi-disciplinary professional who possesses a comprehensive understanding of the entire digital marketing ecosystem while maintaining deep expertise in specific high-impact digital marketing tactics. Often described as T-shaped (broad knowledge with one deep specialty) or V-shaped (broad knowledge with several deep specialties), these marketers oversee the entire customer journey and apply all tactics and this versatility grants access to thousands of leadership opportunities within brands and agencies or as executives or freelancers.

The average annual gross salaries in the USA: entry-level positions, from $45,000 mid-level positions, from $85,000 senior-level positions, from $135,000 and the freelancers start from $60 per hour. European average annual gross salaries vary significantly by region: Entry-level: from €35,000 mid-level, from €60,000 senior-level, from €95,000 In Southern & Eastern Europe, such as Spain, Italy, and Greece: entry-level, from €16,000 mid-level, from €38,000 senior-level, from €65,000 and the freelancers start from €40 per hour.

Course content

127h•1598 lessons

Welcome

LECTURE

01m 16s

Course overview - About us

LECTURE

03m 32s

Course overview - Your course

LECTURE

02m 27s

Course overview - Your exams

LECTURE

04m 07s

Course overview - Your certification

LECTURE

01m 25s

Course overview - Your subscription

LECTURE

02m 57s

Course overview - Our community

LECTURE

05m 51s

The marketing mix

LECTURE

02m 33s

Marketing - Product

LECTURE

07m 38s

Marketing - Brand

LECTURE

04m

Marketing - Target

LECTURE

11m 19s

Marketing - Placement

LECTURE

05m 30s

Marketing - Pricing

LECTURE

05m 48s

Marketing - Promotion

LECTURE

06m 28s

Marketing - Goals & objectives

LECTURE

04m 20s

Marketing - Key perfomance indicators

LECTURE

05m 31s

Marketing - Brief

LECTURE

03m 31s

Marketing - Branding

LECTURE

02m 25s

Marketing - Summary

LECTURE

03m 31s

The digital marketing

LECTURE

02m 32s

Digital marketing - Websites & apps

LECTURE

06m 36s

Digital marketing - Clicks

LECTURE

01m 43s

Digital marketing - Click through rate

LECTURE

02m 48s

Digital marketing -Landing pages

LECTURE

07m 35s

Digital marketing - Call to action

LECTURE

03m

Digital marketing - Conversions

LECTURE

08m 39s

Digital marketing - Conversion rate

LECTURE

02m 06s

Digital marketing - Search engine & AI optimization

LECTURE

04m 33s

Digital marketing - Content marketing

LECTURE

04m 33s

Digital marketing - Social media marketing

LECTURE

05m 13s

Digital marketing - Advertising campaigns

LECTURE

05m 54s

Digital marketing - Influencer marketing

LECTURE

04m 30s

Digital marketing - Email & mobile marketing

LECTURE

03m 37s

Digital marketing - Monitoring & evaluation

LECTURE

07m 58s

Digital marketing - Conversion rate optimization

LECTURE

02m 54s

Digital marketing - Reporting

LECTURE

03m 07s

Digital marketing - Summary

LECTURE

06m 13s

The online audience

LECTURE

03m 08s

Online consumer - Audience personas

LECTURE

12m 47s

Online consumer - Customer journey

LECTURE

08m 01s

Online consumer - Website funnel

LECTURE

10m 35s

Online consumer - Summary

LECTURE

01m 47s

Preparing a website for a brand

LECTURE

03m 35s

Preparing a website - Website goal

LECTURE

10m 12s

Preparing a website - Domain name

LECTURE

05m 03s

Preparing a website - Domain name registration

LECTURE

11m 55s

Preparing a website - Structure

LECTURE

06m 31s

Preparing a website - User flows

LECTURE

08m 20s

Preparing a website - Page layout (wireframing)

LECTURE

10m 36s

Preparing a website - Usability (UI/UX)

LECTURE

17m 59s

Preparing a website - Content

LECTURE

07m 04s

Preparing a website - Hosting

LECTURE

10m 08s

Preparing a website - Security

LECTURE

05m 21s

Preparing a website - Summary

LECTURE

02m 50s

Design & development process

LECTURE

02m 35s

Design & development process - Agencies

LECTURE

03m 54s

Design & development process - Market research

LECTURE

07m 08s

Design & development process - Brief

LECTURE

05m 01s

Design & development process - Design proposal

LECTURE

06m

Design & development process - Development proposal

PLATFORM DEMONSTRATION

05m 51s

Design & development process - Cost

LECTURE

08m 07s

Design & development process - Choice

LECTURE

05m 45s

Design & development process - Agreement

LECTURE

07m 22s

Design & development process - Development process

LECTURE

05m 17s

Design & development process - Timeline

LECTURE

06m 35s

Design & development process - After launch

LECTURE

05m 29s

Design & development process - Summary

LECTURE

06m 44s

Websites - landing pages optimization - How to optimize your website landing pages

LECTURE

06m 38s

Websites - landing pages optimization - Title

LECTURE

09m 02s

Websites - landing pages optimization - Video

LECTURE

05m 40s

Websites - landing pages optimization - Benefits & features

LECTURE

05m 49s

Websites - landing pages optimization - Social proof

LECTURE

07m 11s

Websites - landing pages optimization - Lead form

LECTURE

07m 41s

Websites - landing pages optimization - Call to action button

LECTURE

05m 13s

Websites - landing pages optimization - Landing page monitoring

LECTURE

03m 55s

Websites - landing pages optimization - Landing page optimization

LECTURE

07m 57s

Websites - landing pages optimization - Summary

LECTURE

03m 45s

Websites landing pages URLs & UTMs

LECTURE

04m 57s

UTMs - How we use URLs in digital marketing

LECTURE

04m 27s

UTMs - How analytis track visitor sources

PLATFORM DEMONSTRATION

16m 06s

UTMs - Why we need UTMs

LECTURE

04m 41s

UTMs - Basic parameters

LECTURE

12m 22s

UTMs - Parameter variables

PLATFORM DEMONSTRATION

14m 07s

UTMs - Building UTMs with campaign builders

PLATFORM DEMONSTRATION

09m 27s

UTMs - Building UTMs with Excel formulas

PLATFORM DEMONSTRATION

04m 54s

UTMs - How UTMs look on Google Analytics

PLATFORM DEMONSTRATION

12m 33s

UTMs - Should UTMs change your strategy?

PLATFORM DEMONSTRATION

12m 50s

UTMs - Summary

LECTURE

03m 53s

Legal issues for a website

LECTURE

52s

Legal issues for a website - Domain names

LECTURE

07m 14s

Legal issues for a website - Terms & conditions page

LECTURE

10m 46s

Legal issues for a website - Data privacy policy page

LECTURE

13m 35s

Legal issues for a website - Data privacy & your obligation

LECTURE

06m 31s

Legal issues for a website - Cookies

LECTURE

05m 42s

Legal issues for a website - Cookies policy page

LECTURE

02m 19s

Legal issues for a website - Summary

LECTURE

49s

The creative strategy of a brand

LECTURE

05m 52s

Creative strategy - Style & visual direction

LECTURE

19m 06s

Creative strategy - Key message

LECTURE

04m 47s

Creative strategy - Creative concept & narrative

LECTURE

04m 51s

Creative strategy - Apple

LECTURE

04m 18s

Creative strategy - Coca Cola

LECTURE

06m 09s

Creative strategy - Dove

LECTURE

05m 55s

Creative strategy - Procter & Gamble

LECTURE

05m

Creative strategy - Toyota

LECTURE

06m 10s

Creative strategy - Voice & tone

LECTURE

03m 05s

Creative strategy - Summary

LECTURE

04m 26s

Content ideas & keywords research

LECTURE

01m 33s

Ideas & keywords research - Content use

LECTURE

03m 05s

Ideas & keywords research - Finding ideas

LECTURE

03m 37s

Ideas & keywords research - Finding ideas on Google trends

PLATFORM DEMONSTRATION

02m 11s

Ideas & keywords research - Finding ideas with ChatGPT

PLATFORM DEMONSTRATION

02m 39s

Ideas & keywords research - Finding ideas with Answer The Public

PLATFORM DEMONSTRATION

02m 59s

Ideas & keywords research - Keyword search intent

LECTURE

04m 49s

Ideas & keywords research - Keywords research

LECTURE

02m 39s

Ideas & keywords research - Focus/primary keyword

LECTURE

02m 09s

Ideas & keywords research - Focus/primary keyword selection

LECTURE

03m 41s

Ideas & keywords research - Supportive/secondary keywords

LECTURE

01m 32s

Ideas & keywords research - Finding keywords with ChatGPT

PLATFORM DEMONSTRATION

02m 51s

Ideas & keywords research - Finding keywords with Perplexity

PLATFORM DEMONSTRATION

02m 27s

Ideas & keywords research - Finding keywords with Ubersuggest

PLATFORM DEMONSTRATION

03m 05s

Ideas & keywords research - Finding keywords with Ahrefs

PLATFORM DEMONSTRATION

04m 06s

Ideas & keywords research - Finding keywords with Google Keyword Planner

PLATFORM DEMONSTRATION

02m 55s

Ideas & keywords research - Summary

LECTURE

01m 15s

LECTURE

05m 26s

LECTURE

03m 21s

LECTURE

02m 50s

LECTURE

03m 28s

LECTURE

02m 47s

LECTURE

01m 52s

LECTURE

06m 37s

LECTURE

06m 44s

LECTURE

01m 04s

Optimized articles - Articles

LECTURE

02m 19s

Optimized articles - Focus/primary keyword

LECTURE

01m 23s

Optimized articles - Supportive/secondary keywords

LECTURE

01m 24s

Optimized articles - Sections

LECTURE

01m 15s

Optimized articles - Headings

LECTURE

02m 05s

Optimized articles - Sub Headings

LECTURE

02m 29s

Optimized articles - Headings & SEO

LECTURE

02m 28s

Optimized articles - Headings & CMS

LECTURE

01m 55s

Optimized articles - Prologue

LECTURE

01m 05s

Optimized articles - Main body

LECTURE

05m 22s

Optimized articles - Epilogue

LECTURE

01m 40s

Optimized articles - Publishing in a blog

LECTURE

03m 24s

Optimized articles - Metrics

LECTURE

03m 07s

Optimized articles - Summary

LECTURE

01m 32s

Optimized articles with AI

LECTURE

45s

AI articles - Writing articles with ChatGPT

PLATFORM DEMONSTRATION

06m 42s

AI articles - Writing articles with WriteSonic

PLATFORM DEMONSTRATION

12m 25s

AI articles - Summary

LECTURE

47s

ChatGPT basic features

LECTURE

01m 45s

ChatGPT features - Adding files

PLATFORM DEMONSTRATION

05m 16s

ChatGPT features - Web search

PLATFORM DEMONSTRATION

04m 53s

ChatGPT features - Deep research

PLATFORM DEMONSTRATION

09m 33s

ChatGPT features - Shopping research

PLATFORM DEMONSTRATION

16m 14s

ChatGPT features - Images creation

PLATFORM DEMONSTRATION

09m 40s

ChatGPT features - Canvas

PLATFORM DEMONSTRATION

06m 49s

ChatGPT features - Study & learn

PLATFORM DEMONSTRATION

08m 59s

ChatGPT features - Quizes

PLATFORM DEMONSTRATION

04m 55s

ChatGPT features - Coding with Codex

PLATFORM DEMONSTRATION

04m 18s

ChatGPT features - Copywriting

PLATFORM DEMONSTRATION

05m 49s

ChatGPT features - Summarizing

PLATFORM DEMONSTRATION

04m 34s

ChatGPT features - Translating

PLATFORM DEMONSTRATION

04m 41s

ChatGPT features - Analyzing

PLATFORM DEMONSTRATION

05m 32s

ChatGPT features - Brainstorming

PLATFORM DEMONSTRATION

05m 22s

ChatGPT features - Calculations

PLATFORM DEMONSTRATION

03m 14s

ChatGPT features - Budgeting

PLATFORM DEMONSTRATION

02m 34s

ChatGPT features - Exporting files

PLATFORM DEMONSTRATION

01m 51s

ChatGPT features - Autonomous agent tasks

PLATFORM DEMONSTRATION

10m 10s

ChatGPT features - Summary

LECTURE

01m 32s

What Nano banana can do

LECTURE

01m 07s

Nano banana features – Basic image generation

PLATFORM DEMONSTRATION

05m 26s

Nano banana features – Character consistency with image reference

PLATFORM DEMONSTRATION

06m 18s

Nano banana features – Brand logo integration

PLATFORM DEMONSTRATION

04m 25s

Nano banana features – Accurate typography

PLATFORM DEMONSTRATION

07m 23s

Nano banana features – Lifestyle product staging

PLATFORM DEMONSTRATION

07m 01s

Nano banana features – Social ad variations & aspect ratios

LECTURE

07m 36s

Nano banana features – Global campaign scaling

PLATFORM DEMONSTRATION

06m 50s

Nano banana features – Infographics

PLATFORM DEMONSTRATION

07m 28s

Nano banana features – Summary

LECTURE

01m 52s

Things Canva can do

LECTURE

54s

Canva.com - Dashboard

PLATFORM DEMONSTRATION

01m 44s

Canva.com - Sheets

PLATFORM DEMONSTRATION

04m 24s

Canva.com - Docs

PLATFORM DEMONSTRATION

03m 28s

Canva.com - Whiteboard

PLATFORM DEMONSTRATION

04m 54s

Canva.com - Presentations

PLATFORM DEMONSTRATION

05m 13s

Canva.com - Social media posts

PLATFORM DEMONSTRATION

03m 03s

Canva.com - Photo editor

PLATFORM DEMONSTRATION

06m 15s

Canva.com - Videos

PLATFORM DEMONSTRATION

05m 33s

Canva.com - Print products

PLATFORM DEMONSTRATION

03m 40s

Canva.com - Websites

PLATFORM DEMONSTRATION

05m 37s

Canva.com - Custom

PLATFORM DEMONSTRATION

01m 50s

Canva.com - Upload

PLATFORM DEMONSTRATION

01m 38s

Canva.com - More

PLATFORM DEMONSTRATION

01m 48s

Canva.com - Features summary

LECTURE

53s

About VEO

LECTURE

41s

VEO - Pricing

PLATFORM DEMONSTRATION

02m 46s

VEO - Account & access

PLATFORM DEMONSTRATION

01m 38s

VEO - Interface

PLATFORM DEMONSTRATION

04m 58s

VEO - Prompting

LECTURE

05m 34s

VEO - Prompting with ChatGPT

PLATFORM DEMONSTRATION

05m 27s

VEO - Text to video

PLATFORM DEMONSTRATION

08m 38s

VEO - Image to video

PLATFORM DEMONSTRATION

05m 03s

VEO - Ingredients to video

PLATFORM DEMONSTRATION

03m 43s

VEO - Consistency character

PLATFORM DEMONSTRATION

04m 51s

VEO - Export & sharing

PLATFORM DEMONSTRATION

01m 47s

VEO - Summary

LECTURE

55s

About ElevenLabs

LECTURE

57s

ElevenLabs - Dashboard

PLATFORM DEMONSTRATION

07m 03s

ElevenLabs - Text to speech

PLATFORM DEMONSTRATION

07m 33s

ElevenLabs - Sound effects

PLATFORM DEMONSTRATION

05m 56s

ElevenLabs - Speech to text

PLATFORM DEMONSTRATION

08m 22s

ElevenLabs - Voice cloning

PLATFORM DEMONSTRATION

08m 07s

ElevenLabs - Summary

LECTURE

02m 47s

CapCut features

LECTURE

37s

CapCut - Interface & settings

PLATFORM DEMONSTRATION

06m 31s

CapCut - Import footage & library

PLATFORM DEMONSTRATION

03m 45s

CapCut - Timeline & preview

PLATFORM DEMONSTRATION

06m 07s

CapCut - Trimming and splitting clips

PLATFORM DEMONSTRATION

05m 53s

CapCut - Crop, freeze, reverse, mirror, rotate

PLATFORM DEMONSTRATION

04m 24s

CapCut - Templates

PLATFORM DEMONSTRATION

04m 14s

CapCut - Add B-roll clips

PLATFORM DEMONSTRATION

03m 11s

CapCut - Position, scale, speed, opacity

PLATFORM DEMONSTRATION

08m 02s

CapCut - Summary

PLATFORM DEMONSTRATION

01m 08s

Podcasts

LECTURE

11m 27s

Podcasts - Personal

LECTURE

05m 46s

Podcasts - Branded

LECTURE

09m 27s

Podcasts - Hosts

LECTURE

03m 45s

Podcasts - Audio vs video

LECTURE

12m 22s

Podcasts - Vs blogs & radio

LECTURE

09m 14s

Podcasts - Recording

LECTURE

13m 20s

Podcasts - Editing tools

LECTURE

03m 03s

Podcasts - Intro & outro

LECTURE

04m 20s

Podcasts - Mixing & mastering

LECTURE

01m 55s

Podcasts - Distribution

LECTURE

05m 35s

Podcasts - Monitoring

LECTURE

04m 33s

Podcasts - Summary

LECTURE

02m 02s

About Suno & AI music landscape

LECTURE

48s

Suno - Plans, credits

PLATFORM DEMONSTRATION

02m 36s

Suno - Copyrights, no artist references

PLATFORM DEMONSTRATION

01m 38s

Suno - Prompting strategy

PLATFORM DEMONSTRATION

06m 40s

Suno - Creating background tracks for videos, ads, podcasts

PLATFORM DEMONSTRATION

05m 08s

Suno - Lyrics & styles

PLATFORM DEMONSTRATION

08m 32s

Suno - Fixing common failures

PLATFORM DEMONSTRATION

04m 41s

Suno - Remix, cover & extend

PLATFORM DEMONSTRATION

02m 44s

Suno - Crop, fade, replace, lyrics rewrite

PLATFORM DEMONSTRATION

07m 04s

Suno - Audio uploads & hum-to-song

PLATFORM DEMONSTRATION

06m 20s

Suno - Export MP3/WAV

PLATFORM DEMONSTRATION

03m 22s

Suno - Multitrack editing

PLATFORM DEMONSTRATION

06m 06s

Suno - Summary

LECTURE

01m 57s

Facebook Pages

LECTURE

05m 10s

Facebook Pages - Create

PLATFORM DEMONSTRATION

06m 15s

Facebook Pages - Page view & browsing

PLATFORM DEMONSTRATION

09m 18s

Facebook Pages - Settings & privacy

PLATFORM DEMONSTRATION

02m 19s

Facebook Pages - Preferences

PLATFORM DEMONSTRATION

07m 26s

Facebook Pages - Page details

PLATFORM DEMONSTRATION

08m 13s

Facebook Pages - How people find & contact you

PLATFORM DEMONSTRATION

03m 47s

Facebook Pages - Posts

PLATFORM DEMONSTRATION

01m 55s

Facebook Pages - Stories

PLATFORM DEMONSTRATION

01m 56s

Facebook Pages - Page setup

PLATFORM DEMONSTRATION

08m 27s

Facebook Pages - Page access

PLATFORM DEMONSTRATION

06m 23s

Facebook Pages - Reels

PLATFORM DEMONSTRATION

01m 06s

Facebook Pages - Followers & public content

PLATFORM DEMONSTRATION

06m 17s

Facebook Pages - Page and tagging

PLATFORM DEMONSTRATION

05m 22s

Facebook Pages - Blocking

PLATFORM DEMONSTRATION

02m 35s

Facebook Pages - Linked accounts

PLATFORM DEMONSTRATION

03m 39s

Facebook Pages - Activity log

PLATFORM DEMONSTRATION

04m 26s

Facebook Pages - Access and control

PLATFORM DEMONSTRATION

03m 31s

Facebook Pages - Download your information

PLATFORM DEMONSTRATION

04m 22s

Facebook Pages - Community standards and legal policies

PLATFORM DEMONSTRATION

04m 11s

Facebook Pages - Edit info

PLATFORM DEMONSTRATION

08m 35s

Facebook Pages - Edit action button

PLATFORM DEMONSTRATION

07m 50s

Facebook Pages - Professional dashboard

PLATFORM DEMONSTRATION

04m 39s

Facebook Pages - Insights

PLATFORM DEMONSTRATION

11m 24s

Facebook Pages - Content

PLATFORM DEMONSTRATION

10m 21s

Facebook Pages - Monetization

PLATFORM DEMONSTRATION

02m 28s

Facebook Pages - Engagement

PLATFORM DEMONSTRATION

07m 58s

Facebook Pages - Create posts

PLATFORM DEMONSTRATION

11m 13s

Facebook Pages - Create videos/reels

PLATFORM DEMONSTRATION

09m 43s

Facebook Pages - Create stories

PLATFORM DEMONSTRATION

03m 26s

Facebook Pages - Ad center

PLATFORM DEMONSTRATION

13m 09s

Facebook Pages - Events

PLATFORM DEMONSTRATION

08m 38s

Facebook Pages - Summary

LECTURE

01m 25s

Meta Business Suite

LECTURE

02m 04s

Meta Business Suite - Home

PLATFORM DEMONSTRATION

09m 20s

Meta Business Suite - Notifications

PLATFORM DEMONSTRATION

04m 25s

Meta Business Suite - Planner

PLATFORM DEMONSTRATION

06m

Meta Business Suite - Content

PLATFORM DEMONSTRATION

12m 47s

Meta Business Suite - Create photo & carousel post

PLATFORM DEMONSTRATION

15m 30s

Meta Business Suite - Create post with link

PLATFORM DEMONSTRATION

06m 41s

Meta Business Suite - Create reel

PLATFORM DEMONSTRATION

11m 25s

Meta Business Suite - Create story

PLATFORM DEMONSTRATION

06m 35s

Meta Business Suite - Branded content

PLATFORM DEMONSTRATION

07m 28s

Meta Business Suite - Insights

PLATFORM DEMONSTRATION

17m 34s

Meta Business Suite - Inbox

PLATFORM DEMONSTRATION

11m 39s

Meta Business Suite - Lead ads forms

PLATFORM DEMONSTRATION

04m 02s

Meta Business Suite - Create forms

PLATFORM DEMONSTRATION

17m 38s

Meta Business Suite - Leads center

PLATFORM DEMONSTRATION

06m 32s

Meta Business Suite - Sound collection

PLATFORM DEMONSTRATION

05m 28s

Meta Business Suite - Business apps

PLATFORM DEMONSTRATION

05m 07s

Meta Business Suite - Ads

PLATFORM DEMONSTRATION

13m 23s

Meta Business Suite - Partnership ads hub

PLATFORM DEMONSTRATION

09m 07s

Meta Business Suite - Settings

PLATFORM DEMONSTRATION

04m 12s

Meta Business Suite - Help (chat support)

PLATFORM DEMONSTRATION

07m 07s

Meta Business Suite - Summary

LECTURE

01m 37s

Instagram posts, reels & stories

LECTURE

55s

Instagram posts - Single image

LECTURE

01m 03s

Instagram posts - Carousel

LECTURE

01m 20s

Instagram posts - Reels

LECTURE

01m 14s

Instagram posts - Stories

LECTURE

01m 38s

Instagram posts - Notes

PLATFORM DEMONSTRATION

01m 35s

Instagram posts - Ideas for content

LECTURE

02m 23s

Instagram posts - Single image from app

PLATFORM DEMONSTRATION

06m 24s

Instagram posts - Single image from desktop

PLATFORM DEMONSTRATION

03m 37s

Instagram posts - Single image from Business Suite

PLATFORM DEMONSTRATION

04m 45s

Instagram posts - Best practices for image posts

LECTURE

02m 19s

Instagram posts - Carousel from app

PLATFORM DEMONSTRATION

03m 29s

Instagram posts - Carousel from desktop

PLATFORM DEMONSTRATION

03m 13s

Instagram posts - Carousel from business suite

PLATFORM DEMONSTRATION

03m 17s

Instagram posts - Best practices for carousel posts

LECTURE

02m 06s

Instagram posts - Reels from app

PLATFORM DEMONSTRATION

05m 17s

Instagram posts - Reels templates

PLATFORM DEMONSTRATION

03m 09s

Instagram posts - Reels from desktop

PLATFORM DEMONSTRATION

02m 44s

Instagram posts - Reels from Meta Business Suite

PLATFORM DEMONSTRATION

04m 16s

Instagram posts - Best practices for reels

LECTURE

02m 23s

Instagram posts - Stories from app

PLATFORM DEMONSTRATION

03m 14s

Instagram posts - Stories from Business Suite

PLATFORM DEMONSTRATION

02m 34s

Instagram posts - Best practices for stories

LECTURE

02m 31s

Instagram posts - Lives

PLATFORM DEMONSTRATION

03m 44s

Instagram posts - Best practices for lives

LECTURE

01m 34s

Instagram posts - Scheduling from app

PLATFORM DEMONSTRATION

01m 23s

Instagram posts - Scheduling from business suite

PLATFORM DEMONSTRATION

01m 54s

Instagram posts - Working with influencers

PLATFORM DEMONSTRATION

02m 37s

Instagram posts - Branded content request

PLATFORM DEMONSTRATION

02m 12s

Instagram posts - Branded content request

PLATFORM DEMONSTRATION

02m 12s

Instagram posts - Paid partnership

PLATFORM DEMONSTRATION

01m 49s

Instagram posts - Collaborations with others

PLATFORM DEMONSTRATION

02m 56s

Instagram posts - Boost

PLATFORM DEMONSTRATION

04m 45s

Instagram posts - Post insights

PLATFORM DEMONSTRATION

03m 43s

Instagram posts - Reels insights

PLATFORM DEMONSTRATION

02m 55s

Instagram posts - Stories insights

PLATFORM DEMONSTRATION

02m 27s

Instagram posts - Content you shared insights

PLATFORM DEMONSTRATION

02m 18s

Instagram posts - Paid partnership insights

PLATFORM DEMONSTRATION

02m 27s

Instagram posts - Summary

LECTURE

30s

About TikTok

LECTURE

05m 21s

TikTok - Create account

PLATFORM DEMONSTRATION

02m 12s

TikTok - Settings

PLATFORM DEMONSTRATION

06m 13s

TikTok - Add existing account(s)

PLATFORM DEMONSTRATION

02m 46s

TikTok - Home feed

PLATFORM DEMONSTRATION

02m 55s

TikTok - Live feed

PLATFORM DEMONSTRATION

06m 21s

TikTok - For you (FYP)

PLATFORM DEMONSTRATION

08m 52s

TikTok - Friends

PLATFORM DEMONSTRATION

03m 33s

TikTok - Explore

PLATFORM DEMONSTRATION

02m 47s

TikTok - Search

PLATFORM DEMONSTRATION

07m 23s

TikTok - Profile

PLATFORM DEMONSTRATION

06m 15s

TikTok - Profile edit

PLATFORM DEMONSTRATION

04m 54s

TikTok - Inbox

PLATFORM DEMONSTRATION

02m 49s

TikTok - Posting text, images & videos

PLATFORM DEMONSTRATION

09m 48s

TikTok - Posting live

PLATFORM DEMONSTRATION

03m 51s

TikTok - Posting filters

PLATFORM DEMONSTRATION

04m 16s

TikTok - Posting sounds

PLATFORM DEMONSTRATION

06m 09s

TikTok - Following

PLATFORM DEMONSTRATION

03m 24s

TikTok - Posting stiches

PLATFORM DEMONSTRATION

03m 50s

TikTok - Posting duets

PLATFORM DEMONSTRATION

05m 53s

TikTok - Video replies

PLATFORM DEMONSTRATION

04m 33s

TikTok - Analytics

PLATFORM DEMONSTRATION

09m 40s

TikTok - Summary

LECTURE

01m 30s

X profile

LECTURE

02m 39s

X profile - X Profiles

PLATFORM DEMONSTRATION

10m 35s

X profile - Switch to professional/business account

PLATFORM DEMONSTRATION

04m 02s

X profile - Edit profile

PLATFORM DEMONSTRATION

08m 18s

X posts - Text posts

PLATFORM DEMONSTRATION

06m 58s

X posts - Τhreads

PLATFORM DEMONSTRATION

07m 29s

X posts - Posts with links

PLATFORM DEMONSTRATION

05m 05s

X posts - Posts with videos, images, GIFs

PLATFORM DEMONSTRATION

07m 38s

X posts - Polls

PLATFORM DEMONSTRATION

03m 51s

X posts - Spaces

PLATFORM DEMONSTRATION

07m 02s

X posts - Summary

LECTURE

01m 37s

The YouTube channel & studio

LECTURE

02m 34s

YouTube studio - Settings & roles

PLATFORM DEMONSTRATION

10m 02s

YouTube studio - Security

PLATFORM DEMONSTRATION

04m 09s

YouTube studio - Channel customization

PLATFORM DEMONSTRATION

09m 20s

YouTube studio - Audio library

PLATFORM DEMONSTRATION

05m 23s

YouTube studio - Earn

PLATFORM DEMONSTRATION

07m 52s

YouTube studio - Content detection

PLATFORM DEMONSTRATION

06m 10s

YouTube studio - Languages

PLATFORM DEMONSTRATION

03m 12s

YouTube studio - Community

PLATFORM DEMONSTRATION

04m 21s

YouTube studio - Channel analytics

PLATFORM DEMONSTRATION

13m 35s

YouTube studio - Content

PLATFORM DEMONSTRATION

05m 38s

YouTube studio - Summary

LECTURE

01m 52s

YouTube posting

LECTURE

01m 03s

YouTube posting - Upload video

PLATFORM DEMONSTRATION

18m 51s

YouTube posting - Upload shorts

PLATFORM DEMONSTRATION

05m 50s

YouTube posting - Lives

PLATFORM DEMONSTRATION

07m 17s

YouTube posting - Posts

PLATFORM DEMONSTRATION

03m 56s

YouTube posting - Video details

PLATFORM DEMONSTRATION

03m 56s

YouTube posting - Languages

PLATFORM DEMONSTRATION

08m 45s

YouTube posting - End screens

PLATFORM DEMONSTRATION

05m 47s

YouTube posting - Cards

PLATFORM DEMONSTRATION

04m 22s

YouTube posting - Copyrights

PLATFORM DEMONSTRATION

06m 01s

YouTube posting - Video comments

PLATFORM DEMONSTRATION

03m 25s

YouTube posting - Editor

PLATFORM DEMONSTRATION

07m 52s

YouTube posting - Video analytics

PLATFORM DEMONSTRATION

08m 18s

YouTube posting - Playlist, podcasts & courses

PLATFORM DEMONSTRATION

05m 16s

YouTube posting - Summary

LECTURE

01m 21s

What is Google Business Profile

LECTURE

06m 07s

Google Business Profile - Profile manager

PLATFORM DEMONSTRATION

07m 39s

Google Business Profile - Support

PLATFORM DEMONSTRATION

05m 47s

Google Business Profile - Claim location

PLATFORM DEMONSTRATION

05m 26s

Google Business Profile - Add a single business

PLATFORM DEMONSTRATION

07m 33s

Google Business Profile - Import businesses

PLATFORM DEMONSTRATION

06m 44s

Google Business Profile - Business profile settings

PLATFORM DEMONSTRATION

04m 40s

Google Business Profile- Edit profile & business information

PLATFORM DEMONSTRATION

06m 36s

Google Business Profile - Read reviews & ask for reviews

PLATFORM DEMONSTRATION

06m 28s

Google Business Profile - Add photo

PLATFORM DEMONSTRATION

03m 35s

Google Business Profile - Posts

PLATFORM DEMONSTRATION

06m 53s

Google Business Profile - Performance

PLATFORM DEMONSTRATION

06m 24s

Google Business Profile - Edit menu

PLATFORM DEMONSTRATION

05m 22s

Google Business Profile - Food ordering & bookings

PLATFORM DEMONSTRATION

04m 36s

Google Business Profile - Edit services

PLATFORM DEMONSTRATION

03m 54s

Google Business Profile - Summary

LECTURE

02m 37s

What is Pinterest

LECTURE

02m 40s

Pinterest profile - Security

PLATFORM DEMONSTRATION

03m 40s

Pinterest profile - Account management

PLATFORM DEMONSTRATION

03m 01s

Pinterest profile - Settings

PLATFORM DEMONSTRATION

07m 26s

Pinterest profile - Business profile

PLATFORM DEMONSTRATION

05m 29s

Pinterest profile - Edit profile

PLATFORM DEMONSTRATION

05m 51s

Pinterest profile - Business hub

PLATFORM DEMONSTRATION

02m

Pinterest profile - Business access

PLATFORM DEMONSTRATION

03m 49s

Pinterest profile - Notifications, mentions, messages

PLATFORM DEMONSTRATION

02m 58s

Pinterest profile - Feed

PLATFORM DEMONSTRATION

05m 59s

Pinterest profile - Interacting with pins

PLATFORM DEMONSTRATION

05m 04s

Pinterest profile - Search

PLATFORM DEMONSTRATION

05m 54s

Pinterest profile - Create & edit board

PLATFORM DEMONSTRATION

06m 42s

Pinterest profile - Boards best practices

PLATFORM DEMONSTRATION

07m 25s

Pinterest profile - Create & edit pin

PLATFORM DEMONSTRATION

08m 32s

Pinterest profile - Pins best practices

PLATFORM DEMONSTRATION

07m 10s

Pinterest profile - Analytics overview

PLATFORM DEMONSTRATION

07m 34s

Pinterest profile - Audience insights

PLATFORM DEMONSTRATION

06m 53s

Pinterest profile - Conversion insights

PLATFORM DEMONSTRATION

04m 50s

Pinterest profile - Trends

PLATFORM DEMONSTRATION

07m 55s

Pinterest profile - Summary

LECTURE

01m 42s

LinkedIn page & posts

LECTURE

04m 28s

LinkedIn page & posts - Create a company page

PLATFORM DEMONSTRATION

04m 32s

LinkedIn page & posts - Create a showcase page

PLATFORM DEMONSTRATION

04m 12s

LinkedIn page & posts - Educational Institution

PLATFORM DEMONSTRATION

04m 14s

LinkedIn page & posts - Dashboard

PLATFORM DEMONSTRATION

03m 06s

LinkedIn page & posts - Settings

PLATFORM DEMONSTRATION

05m 35s

LinkedIn page & posts - Edit page

PLATFORM DEMONSTRATION

06m 26s

LinkedIn page & posts - Page posts

PLATFORM DEMONSTRATION

03m 31s

LinkedIn page & posts - Invite connections

PLATFORM DEMONSTRATION

03m 58s

LinkedIn page & posts - Feed

PLATFORM DEMONSTRATION

03m 14s

LinkedIn page & posts - Activity

PLATFORM DEMONSTRATION

02m 30s

LinkedIn page & posts - Inbox

PLATFORM DEMONSTRATION

03m 48s

LinkedIn page & posts - Analytics

PLATFORM DEMONSTRATION

08m 01s

LinkedIn page & posts - Create posts

PLATFORM DEMONSTRATION

08m 32s

LinkedIn page & posts - Create event

PLATFORM DEMONSTRATION

06m 17s

LinkedIn page & posts - Celebrate an occasion

PLATFORM DEMONSTRATION

04m 40s

LinkedIn page & posts - Share hiring

PLATFORM DEMONSTRATION

04m 34s

LinkedIn page & posts - Create poll

PLATFORM DEMONSTRATION

06m 57s

LinkedIn page & posts - Add a document

PLATFORM DEMONSTRATION

04m 21s

LinkedIn page & posts - Write an article

PLATFORM DEMONSTRATION

06m 31s

LinkedIn page & posts - Create newsletter

PLATFORM DEMONSTRATION

06m 59s

LinkedIn page & posts - Summary

LECTURE

01m 29s

Threads platform

LECTURE

04m 44s

Threads platform - Account & log in

PLATFORM DEMONSTRATION

04m 14s

Threads platform - Settings

PLATFORM DEMONSTRATION

07m 15s

Threads platform - Security settings

PLATFORM DEMONSTRATION

03m 32s

Threads platform - Feed

PLATFORM DEMONSTRATION

07m 54s

Threads platform - Search

PLATFORM DEMONSTRATION

05m 56s

Threads platform - Activity

PLATFORM DEMONSTRATION

04m 25s

Threads platform - Profile

PLATFORM DEMONSTRATION

09m 28s

Threads platform - Insights

PLATFORM DEMONSTRATION

08m 01s

Threads platform - Create thread post

PLATFORM DEMONSTRATION

09m 21s

Threads platform - Summary

LECTURE

04m 32s

Social networks - The brief for your exercise

LECTURE

05m 38s

The content marketing strategy

LECTURE

04m 47s

Content marketing - Research

LECTURE

01m 55s

Content marketing - Calendar

LECTURE

01m 32s

Content marketing - Production

LECTURE

03m 36s

Content marketing - Distribution

LECTURE

01m 48s

Content marketing - Promotion

LECTURE

02m 08s

Content marketing - Summary

LECTURE

02m 05s

Content marketing calendar

LECTURE

03m 24s

Content marketing calendar - Calendar structure

LECTURE

03m 57s

Content marketing calendar - Calendar ideas

LECTURE

10m 42s

Content marketing calendar - Calendar repurposing

LECTURE

04m 01s

Content marketing calendar - Calendar management

LECTURE

01m 29s

Content marketing calendar - Summary

LECTURE

01m 12s

Content marketing production

LECTURE

02m 22s

Content marketing production - Graphics & infographics

LECTURE

04m 30s

Content marketing production - Videos

LECTURE

06m 10s

Content marketing production - Live videos & webinars

LECTURE

02m 57s

Content marketing production - Audio podcasts & vidcasts

LECTURE

05m 11s

Content marketing production - Articles

LECTURE

03m 42s

Content marketing production - Ebooks

LECTURE

03m 59s

Content marketing production - Presentations (slides)

LECTURE

02m 42s

Content marketing production - Interactive tools

LECTURE

03m 15s

Content marketing production - Content repurposing

LECTURE

03m 38s

Content marketing production - Branded websites

LECTURE

05m 20s

Content marketing production - Summary

LECTURE

01m 53s

Content marketing distribution

LECTURE

04m 35s

Content marketing distribution - Publishers

LECTURE

05m 03s

Content marketing distribution - Graphics & infographics

LECTURE

03m 22s

Content marketing distribution - Long & short videos

LECTURE

03m 31s

Content marketing distribution - Live videos & webinars

LECTURE

03m 16s

Content marketing distribution - Podcasts & vidcasts

LECTURE

04m 48s

Content marketing distribution - Articles

LECTURE

03m 38s

Content marketing distribution - E-books & presentations

LECTURE

03m

Content marketing distribution - Interactive tools

LECTURE

03m 27s

Content marketing distribution - Promotion or valuable content?

LECTURE

06m 08s

Content marketing distribution - Summary

LECTURE

02m 21s

Content marketing promotion

LECTURE

02m 28s

Content marketing promotion - How our content is displayed

LECTURE

03m 54s

Content marketing promotion - Additional promotion

LECTURE

08m 03s

Content marketing promotion - Summary

LECTURE

01m 28s

Content marketing monitoring & evaluation

LECTURE

01m 06s

Content marketing monitoring & evaluation - Content evaluation

LECTURE

05m 19s

Content marketing monitoring & evaluation - Strategy evaluation

LECTURE

02m 45s

Content marketing monitoring & evaluation - Summary

LECTURE

53s

Content marketing strategy - The brief for your exercise

LECTURE

05m 38s

Search engines & generative AI

LECTURE

03m 38s

SEO & AI - Crawiling

LECTURE

07m 33s

SEO & AI - Indexing

LECTURE

02m 38s

SEO & AI - Search engines ranking

LECTURE

06m 31s

SEO & AI - Navigational search intent

LECTURE

01m 14s

SEO & AI - Informational search intent

LECTURE

01m 43s

SEO & AI - Commercial search intent

LECTURE

01m 43s

SEO & AI - Transactional search intent

LECTURE

02m 55s

SEO & AI - Search engine & generative AI optimization

LECTURE

06m 44s

SEO & AI - White & black hat SEO

LECTURE

03m 42s

SEO & AI - Summary

LECTURE

02m 34s

Website content optimization

LECTURE

01m 20s

Website content optimization - Content architecture

LECTURE

09m 24s

Website content optimization - Focus & supportive keywords

LECTURE

11m 24s

Website content optimization - Headings

LECTURE

10m 31s

Website content optimization - Headings & keywords

LECTURE

09m 22s

Website content optimization - Changing headings

LECTURE

05m 48s

Website content optimization - URLs

LECTURE

07m 05s

Website content optimization - Changing URLs

LECTURE

04m 03s

Website content optimization - Meta tags

LECTURE

08m 54s

Website content optimization - Changing meta tags

LECTURE

04m 45s

Website content optimization - Internal links

LECTURE

05m 29s

Website content optimization - Adding internal links

LECTURE

02m 22s

Website content optimization - Files

LECTURE

07m 30s

Website content optimization - EEAT

LECTURE

04m 19s

Website content optimization - Professionals

LECTURE

02m 42s

Website content optimization - Summary

LECTURE

04m 19s

Website technical optimization

LECTURE

02m 01s

Website technical optimization - Mobile

LECTURE

09m 15s

Website technical optimization - Mobile optimization

LECTURE

04m 32s

Website technical optimization - Speed

LECTURE

08m 31s

Website technical optimization - Speed optimization

LECTURE

09m

Website technical optimization - Security

LECTURE

04m 14s

Website technical optimization - Security optimization

LECTURE

01m 31s

Website technical optimization - Schema

LECTURE

05m 07s

Website technical optimization - Schema optimization

LECTURE

08m 01s

Website technical optimization - Status codes

LECTURE

03m 40s

Website technical optimization - Robots.txt & sitemap.xml

LECTURE

07m

Website technical optimization - Robots.txt & sitemap.xml optimization

LECTURE

05m 19s

Website technical optimization - No index

LECTURE

02m 40s

Website technical optimization - No index optimization

LECTURE

03m 18s

Website technical optimization - Canonicals

LECTURE

04m 01s

Website technical optimization - Canonicals optimization

LECTURE

02m 41s

Website technical optimization - Redirects

LECTURE

04m 42s

Website technical optimization - 404 page (not found)

LECTURE

02m 41s

Website technical optimization - Redirects optimization

LECTURE

02m 11s

Website technical optimization - Summary

LECTURE

02m 27s

The offsite SEO & backlinks

LECTURE

05m 49s

Offsite SEO - How backlinks work

LECTURE

02m 46s

Offsite SEO - Domain or page authority & rating

LECTURE

06m 30s

Offsite SEO - Checking your domain rating with Ahrefs

PLATFORM DEMONSTRATION

04m 55s

Offsite SEO - Checking any website domain rating with Ahrefs

PLATFORM DEMONSTRATION

03m 22s

Offsite SEO - Checking any website domain rating with Da Pa Checker

PLATFORM DEMONSTRATION

05m 10s

Offsite SEO - Checking any website domain rating with Moz

PLATFORM DEMONSTRATION

03m 29s

Offsite SEO - Targeted websites for backlinks

LECTURE

06m 24s

Offsite SEO - Checking website backlinks & referring domains with Ahrefs

PLATFORM DEMONSTRATION

09m 54s

Offsite SEO - Checking website backlinks & referring domains with Semrush

PLATFORM DEMONSTRATION

03m 33s

Offsite SEO - Checking website backlinks & referring domains with Ubersuggest

PLATFORM DEMONSTRATION

03m 36s

Offsite SEO - Checking website backlinks & referring domains with SE Ranking

PLATFORM DEMONSTRATION

02m 10s

Offsite SEO - Checking website backlinks with Google Search Console

PLATFORM DEMONSTRATION

06m 52s

Offsite SEO - Checking website organic traffic with Ahrefs

PLATFORM DEMONSTRATION

05m 27s

Offsite SEO - Targeted content for backlinks

LECTURE

10m 01s

Offsite SEO - Black hat link building tactics

LECTURE

14m 05s

Offsite SEO - No follow, sponsored & UGC backlinks

LECTURE

09m 36s

Offsite SEO - How to check dofollow links with inspect

PLATFORM DEMONSTRATION

04m 41s

Offsite SEO - How to check dofollow links with Ahrefs

PLATFORM DEMONSTRATION

07m 25s

Offsite SEO - Why no follow backlins exist

LECTURE

04m 24s

Offsite SEO - Backlinks analysis of our website (domain/page) with Ahrefs

PLATFORM DEMONSTRATION

12m 41s

Offsite SEO - Backlinks analysis of our competition (domain/page) with Ahrefs

PLATFORM DEMONSTRATION

04m 05s

Offsite SEO - Backlinks gap analysis with Ahrefs

PLATFORM DEMONSTRATION

06m 16s

Offsite SEO - Backlinks gap analysis with Ahrefs & Claude AI

PLATFORM DEMONSTRATION

09m 06s

Offsite SEO - Summary

LECTURE

03m 50s

Link building strategy

LECTURE

04m 22s

Offsite SEO - Link building with content on our website

LECTURE

07m 48s

Offsite SEO - Link building with public relations

LECTURE

07m 40s

Offsite SEO - Link building with content on other websites

LECTURE

08m 12s

Offsite SEO - AI visibility analysis with Peec AI

PLATFORM DEMONSTRATION

06m 38s

Offsite SEO - Finding keyword mentions with Google search operators

PLATFORM DEMONSTRATION

04m 58s

Offsite SEO - Guest posting opportunities analysis with Google

PLATFORM DEMONSTRATION

05m 42s

Offsite SEO - Guest posting opportunities analysis with Ahrefs

PLATFORM DEMONSTRATION

05m 24s

Offsite SEO - Evaluating opportunities with Ahrefs

PLATFORM DEMONSTRATION

04m 29s

Offsite SEO - Existing unlinked mentions analysis with Ahrefs

PLATFORM DEMONSTRATION

04m 07s

Offsite SEO - Setting up alerts for your brand mentions

PLATFORM DEMONSTRATION

04m 04s

Offsite SEO - Broken backlinks analysis with Ahrefs

PLATFORM DEMONSTRATION

06m 21s

Offsite SEO - Link building on our social media accounts

LECTURE

03m 25s

Offsite SEO - Link building on our social media posts

LECTURE

02m 48s

Offsite SEO - Link building on directories, reviews and wikis

PLATFORM DEMONSTRATION

04m 20s

Offsite SEO - Get listed in directories with Brightlocal

PLATFORM DEMONSTRATION

05m 19s

Offsite SEO - Get listed in directories with Whitespark

PLATFORM DEMONSTRATION

02m 47s

Offsite SEO - Paid link building

LECTURE

03m 42s

Offsite SEO - Paid link building with Whitepress

PLATFORM DEMONSTRATION

04m 47s

Offsite SEO - Paid link building with Fatjoe

PLATFORM DEMONSTRATION

03m 30s

Offsite SEO - Link building outreach

LECTURE

03m 52s

Offsite SEO - The professionals

PLATFORM DEMONSTRATION

02m 26s

Offsite SEO - Summary

LECTURE

06m 48s

Monitoring & evaluation

LECTURE

01m 23s

SEO & GEO evaluation - Content KPIs & metrics

LECTURE

03m 10s

SEO & GEO evaluation - Technical KPIs & metrics

LECTURE

02m 36s

SEO & GEO evaluation - Off-ste KPIs & metrics

LECTURE

02m 04s

SEO & GEO evaluation - Monetary KPIs & metrics

LECTURE

02m 33s

SEO & GEO evaluation - Audit

LECTURE

05m 04s

SEO & GEO evaluation - Report

LECTURE

03m 39s

SEO & GEO evaluation - Ranking factors

LECTURE

09m 20s

SEO & GEO evaluation - Ranking myths

LECTURE

04m 44s

SEO & GEO evaluation - Summary

LECTURE

47s

The search engine optimization - The brief for your exercise

LECTURE

05m 38s

The social media marketing strategy

LECTURE

02m 14s

Social media marketing - Calendar

LECTURE

01m 26s

Social media marketing - Posting

LECTURE

02m 18s

Social media marketing - Community building

LECTURE

02m 08s

Social media marketing - Summary

LECTURE

02m 02s

Social media marketing calendar

LECTURE

02m 49s

Social media calendar - Info

LECTURE

03m 45s

Social media calendar -Good ideas

LECTURE

09m 28s

Social media calendar - Bad ideas

LECTURE

02m 30s

Social media calendar - Summary

LECTURE

04m 03s

Social media posting

LECTURE

53s

Social media posting - Posts & stories

LECTURE

07m 40s

Social media posting - Frequency

LECTURE

09m 45s

Social media posting - Facebook ideas

LECTURE

05m 52s

Social media posting - Instagram ideas

LECTURE

06m 49s

Social media posting - X & Threads ideas

LECTURE

05m 39s

Social media posting - LinkedIn ideas

LECTURE

06m 33s

Social media posting - Pinterest ideas

LECTURE

04m 43s

Social media posting - TikTok ideas

LECTURE

07m 53s

Social media posting - YouTube ideas

LECTURE

07m 02s

Social media posting - Google Business Profile ideas

LECTURE

03m 56s

Social media posting - Photos & videos posts

LECTURE

06m 54s

Social media posting - Posts copywriting

LECTURE

09m 50s

Social media posting - Posts scheduling

LECTURE

03m 47s

Social media posting - Mashup tools

LECTURE

04m 33s

Social media posting - Summary

LECTURE

03m 33s

Social media community building

LECTURE

02m 39s

Social media community building - Good ideas

LECTURE

07m 42s

Social media community building - Bad ideas

LECTURE

02m 26s

Social media community building - Contests

LECTURE

04m 02s

Social media community building - Giveaways

LECTURE

04m 07s

Social media community building - Summary

LECTURE

02m 04s

Social media listening & live marketing

LECTURE

01m 56s

Social media live marketing - Why

LECTURE

02m 13s

Social media live marketing - Listening

LECTURE

02m 52s

Social media live marketing - Replying

LECTURE

05m 29s

Social media live marketing - Special content

LECTURE

04m 32s

Social media live marketing - Summary

LECTURE

01m 36s

Social media monitoring & evaluation

LECTURE

01m 56s

Social media monitoring - Important metrics

LECTURE

04m 23s

Social media monitoring - Reach & engagement average rates

LECTURE

05m 48s

Social media monitoring - Meta insights

PLATFORM DEMONSTRATION

12m 18s

Social media monitoring - LinkedIn insights

PLATFORM DEMONSTRATION

07m 56s

Social media monitoring - Pinterest insights

PLATFORM DEMONSTRATION

07m 36s

Social media monitoring - YouTube insights

PLATFORM DEMONSTRATION

08m 20s

Social media monitoring - TikTok insights

PLATFORM DEMONSTRATION

09m 33s

Social media monitoring - Mashup tools insights

LECTURE

02m 18s

Social media monitoring - Website analytics

PLATFORM DEMONSTRATION

03m 10s

Social media monitoring - Summary

LECTURE

01m 22s

The social media marketing strategy - The brief for your exercise

LECTURE

05m 38s

The advertising accounts & managers

LECTURE

03m 57s

Ad accounts fundamentals - Account & settings

LECTURE

10m 51s

Ad accounts fundamentals - Ad managers

LECTURE

06m 54s

Ad accounts fundamentals - Roles

LECTURE

07m 16s

Ad accounts fundamentals - Tracking

LECTURE

03m 29s

Ad accounts fundamentals - Tags or pixels

LECTURE

14m 08s

Ad accounts fundamentals - Conversion events

LECTURE

10m 14s

Ad accounts fundamentals - Google Tag Manager

LECTURE

05m 08s

Ad accounts fundamentals - Checking tags & events

LECTURE

06m 09s

Ad accounts fundamentals - Tags & cookies

LECTURE

05m 28s

Ad accounts fundamentals - Server side A.P.I.

LECTURE

05m 06s

Ad accounts fundamentals - Summary

LECTURE

01m 56s

The advertising campaigns

LECTURE

07m 53s

Ad campaigns fundamentals - Campaign objectives

LECTURE

04m 12s

Ad campaigns fundamentals - Awareness campaign objective

LECTURE

05m 27s

Ad campaigns fundamentals - Engagement campaign objective

LECTURE

04m 46s

Ad campaigns fundamentals - Traffic campaign objective

LECTURE

03m 17s

Ad campaigns fundamentals - Conversions campaign objective

LECTURE

02m 26s

Ad campaigns fundamentals - Campaign objectives combinations

LECTURE

04m 51s

Ad campaigns fundamentals - Campaign schedule

LECTURE

02m 55s

Ad campaigns fundamentals - Campaign budget

LECTURE

05m 39s

Ad campaigns fundamentals - Campaign bidding

LECTURE

05m 56s

Ad campaigns fundamentals - Awareness campaigns bid types

LECTURE

04m 18s

Ad campaigns fundamentals - Engagement & traffic campaigns bid types

LECTURE

03m 37s

Ad campaigns fundamentals - Conversions campaigns bid types

LECTURE

06m 08s

Ad campaigns fundamentals - Ad groups targeting

LECTURE

01m 36s

Ad campaigns fundamentals - Targeting audience

LECTURE

04m 05s

Ad campaigns fundamentals - Targeting tags & events

LECTURE

02m 08s

Ad campaigns fundamentals - Targeting data lists

LECTURE

04m 23s

Ad campaigns fundamentals - Targeting social interactions

LECTURE

02m 59s

Ad campaigns fundamentals - Targeting similar audiences

LECTURE

04m 41s

Ad campaigns fundamentals - Remarketing/retargeting

LECTURE

04m 04s

Ad campaigns fundamentals - Dynamic remarketing/retargeting

LECTURE

03m 05s

Ad campaigns fundamentals - Targeting combinations

LECTURE

07m 18s

Ad campaigns fundamentals - Ad creatives

LECTURE

06m 23s

Ad campaigns fundamentals - Campaigns results & metrics

LECTURE

04m

Ad campaigns fundamentals - Awareness results & metrics

LECTURE

04m 30s

Ad campaigns fundamentals - Engagement & traffic results & metrics

LECTURE

02m 14s

Ad campaigns fundamentals - Conversions results & metrics & ROAS

LECTURE

05m 07s

Ad campaigns fundamentals - Summary

LECTURE

02m 09s

Meta ad manager

LECTURE

56s

Meta ad manager - Create ad account

PLATFORM DEMONSTRATION

08m 25s

Meta ad manager - Access

PLATFORM DEMONSTRATION

02m 46s

Meta ad manager - Users & roles

PLATFORM DEMONSTRATION

03m 24s

Meta ad manager - Settings

PLATFORM DEMONSTRATION

06m 26s

Meta ad manager - Payment

PLATFORM DEMONSTRATION

04m 47s

Meta ad manager - Notification settings

PLATFORM DEMONSTRATION

02m 28s

Meta ad manager - Summary

LECTURE

01m 02s

Events manager

LECTURE

01m 51s

Events manager - Create dataset/pixel

PLATFORM DEMONSTRATION

05m 03s

Events manager - Pixel setup

PLATFORM DEMONSTRATION

04m 33s

Events manager - Standard & custom events

PLATFORM DEMONSTRATION

07m 47s

Events Manager - Event Set Up Tool

PLATFORM DEMONSTRATION

04m 57s

Events Manager - Test Events

PLATFORM DEMONSTRATION

02m 15s

Events manager - Conversion API (CAPI)

PLATFORM DEMONSTRATION

06m 14s

Events manager - Dashboard

PLATFORM DEMONSTRATION

05m 42s

Events manager - Summary

PLATFORM DEMONSTRATION

43s

Meta advertising manager - audiences

LECTURE

42s

How to manage Meta audiences

PLATFORM DEMONSTRATION

03m 32s

Meta audiences - Custom from website (All website visitors)

PLATFORM DEMONSTRATION

10m 35s

Meta audiences - Custom from website (specific webpages)

PLATFORM DEMONSTRATION

05m 27s

Meta audiences - Custom from website (specific time spent)

PLATFORM DEMONSTRATION

04m 38s

Meta audiences - Custom from website (specific tag event)

PLATFORM DEMONSTRATION

04m 38s

Meta audiences - Custom from customer list

PLATFORM DEMONSTRATION

06m 55s

Meta audiences - Custom from offline activity

PLATFORM DEMONSTRATION

02m 40s

Meta audiences - Custom from catalog

PLATFORM DEMONSTRATION

04m 44s

Meta audiences - Custom from Videos

PLATFORM DEMONSTRATION

06m 33s

Meta audiences - Custom from Instagram

PLATFORM DEMONSTRATION

03m 32s

Meta audiences - Custom from lead forms

PLATFORM DEMONSTRATION

03m 13s

Meta audiences - Custom from Facebook events

PLATFORM DEMONSTRATION

03m 18s

Meta audiences - Custom from instant experience

PLATFORM DEMONSTRATION

04m 33s

Meta audiences - Custom from Facebook page

PLATFORM DEMONSTRATION

02m 45s

Meta audiences - Other

PLATFORM DEMONSTRATION

02m 48s

Meta audiences - Lookalike

PLATFORM DEMONSTRATION

07m 45s

Meta audiences - Audience controls

PLATFORM DEMONSTRATION

05m 26s

Meta audiences - Advantage+ audience

PLATFORM DEMONSTRATION

07m 02s

Meta audiences - Switch to original audience

PLATFORM DEMONSTRATION

03m 50s

Meta audiences - Dashboard

PLATFORM DEMONSTRATION

06m 07s

Meta audiences - Summary

PLATFORM DEMONSTRATION

01m 08s

The Creative Hub

LECTURE

55s

Creative hub - Overview

LECTURE

02m 43s

Creative hub - Create single image/video mockup

PLATFORM DEMONSTRATION

08m 09s

Creative hub - Image enhancements

PLATFORM DEMONSTRATION

11m 40s

Creative hub - Video enhancements

PLATFORM DEMONSTRATION

02m 51s

Creative hub - Customize media

PLATFORM DEMONSTRATION

06m 17s

Creative hub - Create carousel image/video mockup

PLATFORM DEMONSTRATION

06m 43s

Creative hub - Placements

PLATFORM DEMONSTRATION

04m 44s

Creative hub - Share on ad manager

PLATFORM DEMONSTRATION

02m 34s

Creative hub - Summary

LECTURE

01m 17s

Meta business portfolio

LECTURE

43s

Meta Business Portfolio - For agencies

LECTURE

02m 22s

Meta Business Portfolio - For freelancers

LECTURE

01m 53s

Meta Business Portfolio - For brands

LECTURE

01m 19s

Meta Business Portfolio - Create & access

PLATFORM DEMONSTRATION

05m 47s

Meta Business Portfolio - Dashboard & tools

PLATFORM DEMONSTRATION

02m 53s

Meta Business Portfolio - Setup guide

PLATFORM DEMONSTRATION

01m 27s

Meta Business Portfolio - Business info

PLATFORM DEMONSTRATION

03m 57s

Meta Business Portfolio - People

PLATFORM DEMONSTRATION

04m 11s

Meta Business Portfolio - Partners

PLATFORM DEMONSTRATION

05m 40s

Meta Business Portfolio - System users

PLATFORM DEMONSTRATION

01m 07s

Meta Business Portfolio - Add a Facebook Page

PLATFORM DEMONSTRATION

02m 39s

Meta Business Portfolio - Request page access

PLATFORM DEMONSTRATION

01m 31s

Meta Business Portfolio - Create a page

PLATFORM DEMONSTRATION

02m 21s

Meta Business Portfolio - Pages access

PLATFORM DEMONSTRATION

02m 28s

Meta Business Portfolio - Ad accounts

PLATFORM DEMONSTRATION

03m 52s

Meta Business Portfolio - Request account access

PLATFORM DEMONSTRATION

02m 32s

Meta Business Portfolio - Create an ad account

PLATFORM DEMONSTRATION

04m 04s

Meta Business Portfolio - Add account access

PLATFORM DEMONSTRATION

02m 11s

Meta Business Portfolio - Business asset groups

PLATFORM DEMONSTRATION

04m

Meta Business Portfolio - Apps

PLATFORM DEMONSTRATION

01m 51s

Meta Business Portfolio - Instagram

PLATFORM DEMONSTRATION

04m 59s

Meta Business Portfolio - WhatsApp

PLATFORM DEMONSTRATION

02m 06s

Meta Business Portfolio - Leave Business Portfolio

PLATFORM DEMONSTRATION

02m 39s

Meta Business Portfolio - Requests

PLATFORM DEMONSTRATION

03m 31s

Meta Business Portfolio - Catalogs

PLATFORM DEMONSTRATION

03m 14s

Meta Business Portfolio - Datasets & pixels

PLATFORM DEMONSTRATION

02m 18s

Meta Business Portfolio - Offline event sets

PLATFORM DEMONSTRATION

02m 26s

Meta Business Portfolio - Custom conversions

PLATFORM DEMONSTRATION

01m 39s

Meta Business Portfolio - Shared audiences

PLATFORM DEMONSTRATION

01m 49s

Meta Business Portfolio - Business creative folders

PLATFORM DEMONSTRATION

01m 39s

Meta Business Portfolio - Domains

PLATFORM DEMONSTRATION

04m 09s

Meta Business Portfolio - Publisher block lists

PLATFORM DEMONSTRATION

01m 47s

Meta Business Portfolio - Connected apps

PLATFORM DEMONSTRATION

02m 03s

Meta Business Portfolio - Leads access

PLATFORM DEMONSTRATION

01m 58s

Meta Business Portfolio - Billing & payments

PLATFORM DEMONSTRATION

02m 28s

Meta Business Portfolio - Partnership Ads Hub

PLATFORM DEMONSTRATION

02m 13s

Meta Business Portfolio - Security center

PLATFORM DEMONSTRATION

03m 34s

Meta Business Portfolio - Notifications

PLATFORM DEMONSTRATION

01m 38s

Meta Business Portfolio - Media library

PLATFORM DEMONSTRATION

02m 47s

Meta Business Manager - Summary

PLATFORM DEMONSTRATION

44s

Meta awareness advertising campaigns

LECTURE

56s

Meta awareness campaigns - Create

PLATFORM DEMONSTRATION

02m 48s

Meta awareness campaigns - Buying type & objective

PLATFORM DEMONSTRATION

03m 26s

Meta awareness campaigns - Budget

PLATFORM DEMONSTRATION

09m 40s

Meta awareness campaigns - Special ad categories

PLATFORM DEMONSTRATION

03m 03s

Meta awareness campaigns - Ad set settings

PLATFORM DEMONSTRATION

03m 13s

Meta awareness campaigns - Performance goal

PLATFORM DEMONSTRATION

07m 21s

Meta awareness campaigns - Frequency

PLATFORM DEMONSTRATION

06m 32s

Meta awareness campaigns - Value rules

PLATFORM DEMONSTRATION

04m 30s

Meta awareness campaigns - Budget & schedule

PLATFORM DEMONSTRATION

04m 34s

Meta awareness campaigns - Audience controls

PLATFORM DEMONSTRATION

07m 38s

Meta awareness campaigns - Advantage+ audience

PLATFORM DEMONSTRATION

08m 04s

Meta awareness campaigns - Original audience options

PLATFORM DEMONSTRATION

05m 26s

Meta awareness campaigns - Advertiser & payer

PLATFORM DEMONSTRATION

02m 35s

Meta awareness campaigns - Placements

PLATFORM DEMONSTRATION

09m 19s

Meta awareness campaigns - Ad creatives

PLATFORM DEMONSTRATION

03m 42s

Meta awareness campaigns - Partnership ads

PLATFORM DEMONSTRATION

05m 40s

Meta awareness campaigns - Creatives: single image

PLATFORM DEMONSTRATION

19m 12s

Meta awareness campaigns - Creatives: carousel

PLATFORM DEMONSTRATION

08m 58s

Meta awareness campaigns - Creatives: existing post

PLATFORM DEMONSTRATION

08m 09s

Meta awareness campaigns - Creatives: creative hub

PLATFORM DEMONSTRATION

01m 43s

Meta awareness campaigns - Reach planner

PLATFORM DEMONSTRATION

11m 31s

Meta awareness campaigns - Summary

LECTURE

01m 25s

Meta traffic advertising campaigns

LECTURE

58s

Meta traffic campaigns - Create

PLATFORM DEMONSTRATION

02m 31s

Meta traffic campaigns - Instagram Live Video

PLATFORM DEMONSTRATION

08m 52s

Meta traffic campaigns - Website

PLATFORM DEMONSTRATION

04m 41s

Meta traffic campaigns - Single image or video

PLATFORM DEMONSTRATION

18m 22s

Meta traffic campaigns - Catalogue

PLATFORM DEMONSTRATION

13m 23s

Meta traffic campaigns - App

PLATFORM DEMONSTRATION

05m 35s

Meta traffic campaigns - Message destinations

PLATFORM DEMONSTRATION

03m 02s

Meta traffic campaigns - Conversations

PLATFORM DEMONSTRATION

07m 27s

Meta traffic campaigns - Keyword

PLATFORM DEMONSTRATION

02m 34s

Meta traffic campaigns - Instagram or Facebook Page

PLATFORM DEMONSTRATION

03m 01s

Meta traffic campaigns - Calls

PLATFORM DEMONSTRATION

03m 53s

Meta traffic campaigns - Presets

PLATFORM DEMONSTRATION

04m 15s

Meta traffic campaigns - Summary

LECTURE

55s

Meta sales campaign

LECTURE

32s

Meta sales campaigns - Campaign settings

PLATFORM DEMONSTRATION

04m 18s

Meta sales campaigns - Ad set settings

PLATFORM DEMONSTRATION

04m 11s

Meta sales campaigns - Performance goal

PLATFORM DEMONSTRATION

10m 19s

Meta sales campaigns - Creatives

PLATFORM DEMONSTRATION

12m 31s

Meta sales campaigns - Catalogue enabled, prospecting

PLATFORM DEMONSTRATION

05m 15s

Meta sales campaigns - Catalogue enabled, retargeting

PLATFORM DEMONSTRATION

06m 42s

Meta sales campaigns - Catalogue enabled, creatives

PLATFORM DEMONSTRATION

04m 08s

Meta sales campaigns - Summary

LECTURE

41s

Meta remarketing campaigns

LECTURE

01m 17s

Meta remarketing campaigns - Strategy

LECTURE

10m 04s

Meta remarketing campaigns - All objectives

PLATFORM DEMONSTRATION

03m 51s

Meta remarketing campaigns - Catalog sales

PLATFORM DEMONSTRATION

07m 44s

Meta remarketing campaigns - Summary

LECTURE

01m 10s

Meta commerce manager

LECTURE

31s

Meta commerce - What is it

PLATFORM DEMONSTRATION

01m 20s

Meta commerce - Setup

PLATFORM DEMONSTRATION

05m 26s

Meta commerce - Upload products - Data feed

PLATFORM DEMONSTRATION

06m 30s

Meta commerce - Upload products - Manually

PLATFORM DEMONSTRATION

02m 21s

Meta commerce - Settings

PLATFORM DEMONSTRATION

04m 50s

Meta commerce - Products

PLATFORM DEMONSTRATION

03m 24s

Meta commerce - Catalogue - Sets

PLATFORM DEMONSTRATION

07m 40s

Meta commerce - Catalogue - Data sources

PLATFORM DEMONSTRATION

03m 09s

Meta commerce - Catalogue - Events

PLATFORM DEMONSTRATION

02m 37s

Meta commerce - Summary

LECTURE

41s

Google ads & ad manager

LECTURE

04m 31s

Google ad manager - Create a personal ad account

PLATFORM DEMONSTRATION

23m 59s

Google ad manager - Personal ad account settings

PLATFORM DEMONSTRATION

05m 12s

Google ad manager - Personal ad account access & security

PLATFORM DEMONSTRATION

09m 45s

Google ad manager - Create an agency Ads Manager account

PLATFORM DEMONSTRATION

08m 17s

Google ad manager - Summary

LECTURE

01m 01s

Google ads tags & conversion events

PLATFORM DEMONSTRATION

03m 16s

Google tags & conversions - Create basic Google tag

PLATFORM DEMONSTRATION

06m 36s

Google tags & conversions - Create Google conversion events

PLATFORM DEMONSTRATION

29m 14s

Google tags & conversions - Import goals from Google Analytics 4

PLATFORM DEMONSTRATION

03m 39s

Google tags & conversions - Summary

LECTURE

57s

How to setup Google audiences

LECTURE

01m 15s

Google ad audiences - Website visitors specific pages

PLATFORM DEMONSTRATION

10m 41s

Google ad audiences - Website visitors specific tags

PLATFORM DEMONSTRATION

04m 11s

Google ad audiences - YouTube viewers

PLATFORM DEMONSTRATION

06m 07s

Google ad audiences - Customer lists

PLATFORM DEMONSTRATION

06m 54s

Google ad audiences - Custom combination

PLATFORM DEMONSTRATION

03m 26s

Google ad audiences - Summary

LECTURE

01m 33s

Google search ads

LECTURE

05m 29s

Google search campaigns - Google networks

LECTURE

06m 42s

Google search campaigns - Ads types

LECTURE

03m 08s

Google search campaigns - Ads targeting

LECTURE

05m 34s

Google search campaigns - Broad match targeting

LECTURE

02m 46s

Google search campaigns - Phrase match targeting

LECTURE

01m 53s

Google search campaigns - Exact match targeting

LECTURE

01m 29s

Google search campaigns - Negative match targeting

LECTURE

03m 29s

Google search campaigns - Quality score

LECTURE

03m 33s

Google search campaigns - Max CPC (bid)

LECTURE

03m 32s

Google search campaigns - Ad ranking

LECTURE

05m 07s

Google search campaigns - Average CPC

LECTURE

03m 29s

Google search campaigns - Summary

LECTURE

01m 26s

Create search advertising campaigns

LECTURE

47s

Google search campaigns - Campaign objective & type

PLATFORM DEMONSTRATION

03m 13s

Google search campaigns - Conversion goal & name

PLATFORM DEMONSTRATION

06m 37s

Google search campaigns - Bidding strategies & customer acquisition

PLATFORM DEMONSTRATION

14m 37s

Google search campaigns - Networks selection

PLATFORM DEMONSTRATION

01m 54s

Google search campaigns - Locations & languages

PLATFORM DEMONSTRATION

05m 57s

Google search campaigns - Audience segments

PLATFORM DEMONSTRATION

08m

Google search campaigns - AI MAX

PLATFORM DEMONSTRATION

13m 22s

Google search campaigns - Ad rotation, dates & schedule

PLATFORM DEMONSTRATION

05m 48s

Google search campaigns - Campaign URL options

PLATFORM DEMONSTRATION

17m 32s

Google search campaigns - Brand inclusions & exclusions

PLATFORM DEMONSTRATION

03m 21s

Google search campaigns - Keyword & asset generation

PLATFORM DEMONSTRATION

07m 56s

Google search campaigns - Keyword planner discover new keywords

PLATFORM DEMONSTRATION

09m 37s

Google search campaigns - Keyword planner volume & forecast

PLATFORM DEMONSTRATION

13m 18s

Google search campaigns - Organize keyword

PLATFORM DEMONSTRATION

04m 47s

Google search campaigns - Ad group keywords targeting

PLATFORM DEMONSTRATION

03m 06s

Google search campaigns - Ad group headlines, descriptions & URL

PLATFORM DEMONSTRATION

10m 46s

Google search campaigns - Ad group AI MAX

PLATFORM DEMONSTRATION

10m 49s

Google search campaigns - Ad group images & extensions

PLATFORM DEMONSTRATION

07m 04s

Google search campaigns - Campaign daily budget

PLATFORM DEMONSTRATION

03m 19s

Google search campaigns - Campaign review

PLATFORM DEMONSTRATION

01m 46s

Google search campaigns - Add more ad groups

PLATFORM DEMONSTRATION

05m 40s

Google search campaigns - Add more ads

PLATFORM DEMONSTRATION

03m 44s

Google search campaigns - Editing campaigns, ad groups & ads

PLATFORM DEMONSTRATION

03m 26s

Google search campaigns - Overview & recommendations

PLATFORM DEMONSTRATION

06m 36s

Google search campaigns - Summary

LECTURE

45s

How to run Google display advertising campaigns

LECTURE

04m 15s

Google display campaigns - Campaign setup

PLATFORM DEMONSTRATION

03m 20s

Google display campaigns - Locations & languages

PLATFORM DEMONSTRATION

11m 08s

Google display campaigns - Rotation, scheduling, exclusions

PLATFORM DEMONSTRATION

12m 48s

Google display campaigns - Account content exclusions

PLATFORM DEMONSTRATION

02m 23s

Google display campaigns - Budget & bidding

PLATFORM DEMONSTRATION

10m 28s

Google display campaigns - Targeting audiences & demographics

PLATFORM DEMONSTRATION

09m 50s

Google display campaigns - Optimized targeting

PLATFORM DEMONSTRATION

01m 47s

Google display campaigns - Targeting keywords

PLATFORM DEMONSTRATION

04m 36s

Google display campaigns - Targeting topics

PLATFORM DEMONSTRATION

04m 43s

Google display campaigns - Targeting placements

PLATFORM DEMONSTRATION

05m 24s

Google display campaigns - Account website & app exclusions

PLATFORM DEMONSTRATION

04m 12s

Google display campaigns - Campaign estimations

PLATFORM DEMONSTRATION

05m 56s

Google display campaigns - Media planning

PLATFORM DEMONSTRATION

04m 48s

Google display campaigns - Custom ad creatives

LECTURE

04m 28s

Google display campaigns - Responsive ad creatives

LECTURE

14m 17s

Google display campaigns - Review

PLATFORM DEMONSTRATION

02m 04s

Google display campaigns - Editing campaigns, groups, ads

PLATFORM DEMONSTRATION

11m 59s

Google display campaigns - Insights of campaigns, groups, ads

PLATFORM DEMONSTRATION

14m 56s

Google display campaigns - Summary

LECTURE

01m 08s

How to run YouTube advertising campaigns

LECTURE

06m 31s

YouTube campaigns - Campaign setup

PLATFORM DEMONSTRATION

02m 29s

YouTube campaigns - Campaigns subtypes

PLATFORM DEMONSTRATION

02m 45s

YouTube campaigns - Bid strategy

PLATFORM DEMONSTRATION

01m 35s

YouTube campaigns - Budget & dates

PLATFORM DEMONSTRATION

03m 09s

YouTube campaigns - Networks

PLATFORM DEMONSTRATION

03m 28s

YouTube campaigns - Location & language

PLATFORM DEMONSTRATION

05m 37s

YouTube campaigns - Related videos

PLATFORM DEMONSTRATION

04m 08s

YouTube campaigns - Multi-format ads

PLATFORM DEMONSTRATION

02m 45s

YouTube campaigns - Settings

PLATFORM DEMONSTRATION

11m 06s

YouTube campaigns - Targeting demographics

PLATFORM DEMONSTRATION

05m 04s

YouTube campaigns - Targeting audience segments

PLATFORM DEMONSTRATION

10m 14s

YouTube campaigns - Targeting keywords

PLATFORM DEMONSTRATION

02m 58s

YouTube campaigns - Targeting topics

PLATFORM DEMONSTRATION

03m

YouTube campaigns - Targeting placements

PLATFORM DEMONSTRATION

02m 45s

YouTube campaigns - Create video ads

PLATFORM DEMONSTRATION

09m 32s

YouTube campaigns - Bidding

PLATFORM DEMONSTRATION

02m 32s

YouTube campaigns - Campaign estimations

PLATFORM DEMONSTRATION

03m 58s

YouTube campaigns - Media planning

PLATFORM DEMONSTRATION

05m 35s

YouTube campaigns - Campaign subtypes differences

PLATFORM DEMONSTRATION

12m 14s

YouTube campaigns - Editing campaigns, groups, ads

PLATFORM DEMONSTRATION

04m 58s

YouTube campaigns - Insights of campaigns, groups, ads

PLATFORM DEMONSTRATION

04m 02s

YouTube campaigns - Reach planner for video ads

PLATFORM DEMONSTRATION

06m 08s

YouTube campaigns - Summary

LECTURE

01m 03s

Merchant center next

LECTURE

02m 57s

Merchant center - Create account

PLATFORM DEMONSTRATION

01m 43s

Merchant center - Business data

PLATFORM DEMONSTRATION

01m 51s

Merchant center - Verification & shipping

PLATFORM DEMONSTRATION

07m 20s

Merchant center - Products attributes

PLATFORM DEMONSTRATION

04m

Merchant center - Add products from website

PLATFORM DEMONSTRATION

01m 41s

Merchant center - Add products from file

PLATFORM DEMONSTRATION

02m 08s

Merchant center - Data sources

PLATFORM DEMONSTRATION

01m 46s

Merchant center - Ad products from google sheets

PLATFORM DEMONSTRATION

01m 09s

Merchant center - Ad products manually

PLATFORM DEMONSTRATION

02m 20s

Merchant center - Ad products from API

PLATFORM DEMONSTRATION

02m 21s

Merchant center - Roles

PLATFORM DEMONSTRATION

01m 46s

Merchant center - Connect with google ads

PLATFORM DEMONSTRATION

01m 25s

Merchant center - Dashboard overview

PLATFORM DEMONSTRATION

02m 27s

Merchant center - Products

PLATFORM DEMONSTRATION

02m 18s

Merchant center - Products analytics

PLATFORM DEMONSTRATION

03m 07s

Merchant center - Summary

PLATFORM DEMONSTRATION

26s

Google shopping campaigns

PLATFORM DEMONSTRATION

03m 10s

Google Shopping campaigns - Campaign setup

PLATFORM DEMONSTRATION

05m 07s

Google Shopping campaigns - Inventory

PLATFORM DEMONSTRATION

05m 47s

Google Shopping campaigns - Bidding & budget

PLATFORM DEMONSTRATION

07m 56s

Google Shopping campaigns - Placements

PLATFORM DEMONSTRATION

01m 21s

Google Shopping campaigns - Location

PLATFORM DEMONSTRATION

06m 19s

Google Shopping campaigns - Dates & ad group

PLATFORM DEMONSTRATION

02m 39s

Google Shopping campaigns - Estimations & planning

PLATFORM DEMONSTRATION

03m 42s

Google Shopping campaigns - Editing campaigns, groups, ads

PLATFORM DEMONSTRATION

06m 41s

Google Shopping campaigns - Summary

PLATFORM DEMONSTRATION

57s

Google Performance Max advertising campaigns

LECTURE

06m 15s

Google Performance campaigns - Campaign setup

PLATFORM DEMONSTRATION

02m 59s

Google Performance campaigns - Add products

PLATFORM DEMONSTRATION

03m 18s

Google Performance campaigns - Bidding

PLATFORM DEMONSTRATION

03m 45s

Google Performance campaigns - Customers

PLATFORM DEMONSTRATION

03m 09s

Google Performance campaigns - Locations & languages

PLATFORM DEMONSTRATION

06m 35s

Google Performance campaigns - Automatically created assets

PLATFORM DEMONSTRATION

03m 31s

Google Performance campaigns - Scheduling & dates

PLATFORM DEMONSTRATION

03m 36s

Google Performance campaigns - Page feed

PLATFORM DEMONSTRATION

07m 58s

Google Performance campaigns - Brand exclusions

PLATFORM DEMONSTRATION

02m 22s

Google Performance campaigns - Assets generation (AI)

PLATFORM DEMONSTRATION

05m 30s

Google Performance campaigns - Ad creatives (assets)

PLATFORM DEMONSTRATION

09m 12s

Google Performance campaigns - Listing groups from Merchant Center

PLATFORM DEMONSTRATION

02m 13s

Google Performance campaigns - Search signals

PLATFORM DEMONSTRATION

02m 17s

Google Performance campaigns - Audience signal

PLATFORM DEMONSTRATION

05m 32s

Google Performance campaigns - Budget

PLATFORM DEMONSTRATION

03m 14s

Google Performance campaigns - Campaign estimations

PLATFORM DEMONSTRATION

03m 39s

Google Performance campaigns - Editing our campaign

PLATFORM DEMONSTRATION

04m 42s

Google Performance campaigns - Exclusions list

PLATFORM DEMONSTRATION

03m 30s

Google Performance campaigns - Assets report

PLATFORM DEMONSTRATION

09m 07s

Google Performance campaigns - Insights

PLATFORM DEMONSTRATION

10m 11s

Google Performance campaigns - Performance planner

PLATFORM DEMONSTRATION

06m 31s

Google Performance campaigns - Compared to other campaigns

PLATFORM DEMONSTRATION

03m 44s

Google Performance campaigns - Compared to shopping ads

PLATFORM DEMONSTRATION

03m 34s

Google Performance campaigns - Summary

LECTURE

01m 12s

Google remarketing advertising campaigns

LECTURE

04m 53s

Google remarketing - Display

PLATFORM DEMONSTRATION

16m 28s

Google remarketing - Display dynamic ads

PLATFORM DEMONSTRATION

16m 10s

Google remarketing - YouTube

PLATFORM DEMONSTRATION

14m 36s

Google remarketing - Demand Gen

PLATFORM DEMONSTRATION

14m 30s

Google remarketing - Search

PLATFORM DEMONSTRATION

15m 05s

Google remarketing - Search dynamic ads

PLATFORM DEMONSTRATION

13m 30s

Google remarketing - Summary

PLATFORM DEMONSTRATION

01m 16s

LinkedIn ad manager

LECTURE

02m 55s

LinkedIn ad manager - Access

PLATFORM DEMONSTRATION

01m 14s

LinkedIn ad manager - Create ad account

PLATFORM DEMONSTRATION

01m 58s

LinkedIn ad manager - Dashboard overview

PLATFORM DEMONSTRATION

01m 25s

LinkedIn ad manager - Billing settings

PLATFORM DEMONSTRATION

01m 33s

LinkedIn ad manager - User access

PLATFORM DEMONSTRATION

02m 14s

LinkedIn ad manager - Insight tag setup

PLATFORM DEMONSTRATION

02m 22s

LinkedIn ad manager - Conversions overview

PLATFORM DEMONSTRATION

02m 13s

LinkedIn ad manager - Create conversion events

PLATFORM DEMONSTRATION

06m 17s

LinkedIn ad manager - Brand safety

PLATFORM DEMONSTRATION

01m 34s

LinkedIn ad manager - Summary

PLATFORM DEMONSTRATION

35s

LinkedIn advertising audiences

LECTURE

01m 57s

LinkedIn ad audiences - Upload a list

PLATFORM DEMONSTRATION

02m 39s

LinkedIn ad audiences - Retargeting

PLATFORM DEMONSTRATION

04m 22s

LinkedIn ad audiences - Lookalike

PLATFORM DEMONSTRATION

02m 10s

LinkedIn ad audiences - Saved

PLATFORM DEMONSTRATION

02m 43s

LinkedIn ad audiences - Summary

LECTURE

30s

LinkedIn campaigns

LECTURE

29s

LinkedIn campaigns - Account structure

PLATFORM DEMONSTRATION

01m 49s

LinkedIn campaigns - Campaign objectives

PLATFORM DEMONSTRATION

03m 51s

LinkedIn campaigns - Create campaign

PLATFORM DEMONSTRATION

01m 01s

LinkedIn campaigns - Audience targeting

PLATFORM DEMONSTRATION

07m 38s

LinkedIn campaigns - Estimates

PLATFORM DEMONSTRATION

02m 13s

LinkedIn campaigns - Ad formats

PLATFORM DEMONSTRATION

01m 34s

LinkedIn campaigns - Budget, bidding & conversion tracking

PLATFORM DEMONSTRATION

04m 02s

LinkedIn campaigns - Summary

PLATFORM DEMONSTRATION

33s

LinkedIn campaigns creatives

LECTURE

01m 03s

LinkedIn campaigns creatives - Browse existing content

PLATFORM DEMONSTRATION

01m 49s

LinkedIn campaigns creatives - Single image ad

PLATFORM DEMONSTRATION

03m 18s

LinkedIn campaigns creatives - Carousel ad

PLATFORM DEMONSTRATION

04m 22s

LinkedIn campaigns creatives - Video ad

PLATFORM DEMONSTRATION

01m 55s

LinkedIn campaigns creatives - Text ad

PLATFORM DEMONSTRATION

02m 21s

LinkedIn campaigns creatives - Spotlight ad

PLATFORM DEMONSTRATION

02m 58s

LinkedIn campaigns creatives - Follower ad

PLATFORM DEMONSTRATION

02m 47s

LinkedIn campaigns creatives - Message ad

PLATFORM DEMONSTRATION

04m 29s

LinkedIn campaigns creatives - Conversation ad

PLATFORM DEMONSTRATION

05m 37s

LinkedIn campaigns creatives - Event ad

PLATFORM DEMONSTRATION

01m 44s

LinkedIn campaigns creatives - Document ad

PLATFORM DEMONSTRATION

01m 43s

LinkedIn campaigns creatives - Job ad

PLATFORM DEMONSTRATION

01m 54s

LinkedIn campaigns creatives - Summary

PLATFORM DEMONSTRATION

28s

X ad manager

PLATFORM DEMONSTRATION

36s

X ad manager - Ad Account Creation

PLATFORM DEMONSTRATION

01m 36s

X ad manager - Ad Account Roles

PLATFORM DEMONSTRATION

04m 02s

X ad manager - Dashboard Overview

PLATFORM DEMONSTRATION

01m 58s

X ad manager - Composer

PLATFORM DEMONSTRATION

02m 54s

X ad manager - Media Library

PLATFORM DEMONSTRATION

01m 45s

X ad manager - Analytics

PLATFORM DEMONSTRATION

02m 17s

X ad manager - Ads Editor

PLATFORM DEMONSTRATION

02m 21s

X ad manager - Audiences

PLATFORM DEMONSTRATION

04m 59s

X ad manager - Apps

PLATFORM DEMONSTRATION

01m 34s

X ad manager - Events Manager

PLATFORM DEMONSTRATION

01m 36s

X ad manager - Shopping Manager

PLATFORM DEMONSTRATION

06m 49s

X ad manager - Summary

LECTURE

55s

X campaigns

PLATFORM DEMONSTRATION

37s

X campaigns - Objectives

PLATFORM DEMONSTRATION

06m 06s

X campaigns - Budget & Schedule

PLATFORM DEMONSTRATION

02m 06s

X campaigns - Delivery

PLATFORM DEMONSTRATION

06m 42s

X campaigns - Placements

PLATFORM DEMONSTRATION

04m 18s

X campaigns - Demographics & Devices

PLATFORM DEMONSTRATION

04m 51s

X campaigns - Audience Targeting

PLATFORM DEMONSTRATION

08m 16s

X campaigns - Ad

PLATFORM DEMONSTRATION

06m 05s

X campaigns - Dynamic Product Ads

PLATFORM DEMONSTRATION

03m 45s

X campaigns - Summary

LECTURE

42s

Pinterest ad manager

LECTURE

01m 55s

Pinterest ad manager - Create account

PLATFORM DEMONSTRATION

04m 10s

Pinterest ad manager - Create Ads manager

PLATFORM DEMONSTRATION

02m 26s

Pinterest ad manager - Dashboard

PLATFORM DEMONSTRATION

02m 17s

Pinterest ad manager - Access & roles

PLATFORM DEMONSTRATION

04m 49s

Pinterest ad manager - Billing settings

PLATFORM DEMONSTRATION

02m 11s

Pinterest ad manager - Tag

PLATFORM DEMONSTRATION

05m 26s

Pinterest ad manager - Events

PLATFORM DEMONSTRATION

01m 44s

Pinterest ad manager - Test events

PLATFORM DEMONSTRATION

02m 30s

Pinterest ad manager - Conversion API

PLATFORM DEMONSTRATION

02m 42s

Pinterest ad manager - Summary

PLATFORM DEMONSTRATION

37s

Pinterest ad audiences

LECTURE

35s

Pinterest audiences - From pins engagement

PLATFORM DEMONSTRATION

04m 58s

Pinterest audiences - From website visitors

PLATFORM DEMONSTRATION

02m 38s

Pinterest audiences - Actalike

PLATFORM DEMONSTRATION

03m 04s

Pinterest audiences - Summary

PLATFORM DEMONSTRATION

43s

Pinterest awareness advertising campaigns

LECTURE

37s

Pinterest awareness campaigns - Objectives

PLATFORM DEMONSTRATION

04m 09s

Pinterest awareness campaigns - Budget & schedule

PLATFORM DEMONSTRATION

04m 02s

Pinterest awareness campaigns - Targeting strategy

PLATFORM DEMONSTRATION

03m 35s

Pinterest awareness campaigns - Targeting interests

PLATFORM DEMONSTRATION

04m 24s

Pinterest awareness campaigns - Targeting keywords

PLATFORM DEMONSTRATION

03m 52s

Pinterest awareness campaigns - Keywords research

PLATFORM DEMONSTRATION

06m 28s

Pinterest awareness campaigns - Targeting demographics

PLATFORM DEMONSTRATION

04m 33s

Pinterest awareness campaigns - Placements

PLATFORM DEMONSTRATION

02m 20s

Pinterest awareness campaigns - Optimization & delivery

PLATFORM DEMONSTRATION

02m 32s

Pinterest awareness campaigns - Estimations & media planning

PLATFORM DEMONSTRATION

08m 59s

Pinterest awareness campaigns - Ad formats

PLATFORM DEMONSTRATION

06m 44s

Pinterest awareness campaigns - Ads using existing pins

PLATFORM DEMONSTRATION

02m 06s

Pinterest awareness campaigns - Ads with new pins

PLATFORM DEMONSTRATION

02m 21s

Pinterest awareness campaigns - Create Idea Ad

PLATFORM DEMONSTRATION

02m 26s

Pinterest awareness campaigns - Summary

LECTURE

01m 01s

TikTok ads manager

PLATFORM DEMONSTRATION

50s

TikTok ads manager - Set up

PLATFORM DEMONSTRATION

05m 36s

TikTok ads manager - Overview & dashboard

PLATFORM DEMONSTRATION

02m 16s

TikTok ads manager - Account set up

PLATFORM DEMONSTRATION

03m 14s

TikTok ads manager - Documents

PLATFORM DEMONSTRATION

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8 μήνες πλήρους πρόσβασης

Στα ελληνικά, για επαγγελματίες σε όλο τον κόσμο

Professional Diploma in Digital & AI Marketing

Σε ποιους απευθύνεται το online Digital & ΑΙ Marketing course

Σε όσους θέλουν να αλλάξουν καριέρα

Σε επιχειρηματίες που διαχειρίζονται το marketing τους ή συνεργάζονται με επαγγελματίες

Σε φοιτητές που αναζητούν ευελιξία

Skills you'll gain

Start your career as

Digital Marketer (Full Stack)

Course content

Masterclass course overview & welcome21m 35s

Marketing1h 2m

Digital marketing1h 23m

Online consumer36m 18s

Websites study & preparation1h 39m

Websites design & development process1h 15m

Websites landing pages optimization1h 2m

Websites URLs & UTMs strategy1h 40m

Websites legal terms & conditions47m 48s

Creative strategy1h 9m

Content ideas & keywords research strategy47m 33s

Content legal copyrights34m 9s

Articles production31m 28s

Articles production with AI tools20m 39s

ChatGPT basic features1h 57m

Google Nano Banana basic features55m 26s

Canva basic features50m 54s

Google VEO basic features46m 1s

ElevenLabs basic features40m 45s

Capcut basic features43m 52s

Podcasts production1h 26m

Suno57m 36s

Facebook page3h 17m

Meta business suite & posting3h 5m

Instagram posts, reels & stories1h 44m

TikTok & posting1h 55m

X (Twitter) & posting1h 5m

YouTube studio1h 14m

YouTube & posting1h 32m

Google Business Profile & posts1h 30m

Pinterest & posting1h 52m

LinkedIn page & posting1h 47m

Threads & posting1h 9m

Social media exercise5m 38s

Content marketing strategy17m 51s

Content marketing calendar24m 45s

Content marketing production45m 39s

Content marketing distribution43m 9s

Content marketing promotion15m 53s

Content marketing monitoring & evaluation10m 3s

Content marketing strategy exercise5m 38s

SEO & GEO strategy40m 55s

SEO & GEO content strategy1h 39m

SEO & GEO technical strategy1h 32m

SEO & GEO backlinks2h 36m

SEO & GEO link building strategy1h 53m

SEO & GEO monitoring & evaluation35m 20s

SEO & GEO strategy exercise5m 38s

Social media marketing strategy10m 8s

Social media marketing calendar22m 35s

Social media marketing posting1h 35m

Social media marketing community building23m

Social media marketing listening & live marketing18m 38s

Social media marketing monitoring & evaluation1h 4m

Social media marketing strategy exercise5m 38s

Advertising accounts fundamentals1h 20m

Advertising campaigns fundamentals2h

Meta advertising manager30m 14s

Meta advertising manager - Events manager39m 5s