Tolis Aivalis
Managing Partner, AIVAL.COM
Tolis is an international strategist, certified motivational speaker/trainer, and a pioneer in digital & social media marketing. He has hands-on operating experience on consumer internet, social media, gaming, music, advertising, technology and media publishing.
He started his career in 1995. He first managed the web design & development agency 'PowerΝet'. In 1998 founded the web sites competition 'Web Awards' - now 'Ermis Digital' and founded the consulting firm 'AIVAL.COM'. After 2001, he became the Head of Digital for the Organizing Committee for the 'Olympic Games' Athens 2004, was Head of Digital for the international interactive advertising agency 'Arbo Media', was Director of Marketing & Sales for 'ANT1 Media Group'. In 2007 he founded and managed the digital & social media marketing agency 'Social Brands', he co-founded the internet media sales house 'Ad Web'. In 2009 he founded the pitching event 'Startup Day' and the online directory 'Startup Nation'. In 2010 he founded Knowcrunch. In 2015 he founded the Digital Nation community.
Tolis Aivalis teaches:
Students welcome and registration- Course overview
- The marketing mix
- The digital marketing fundamentals
- The customer, the journey, the funnel
- The social media marketing strategy
- Social media accounts & followers
- Social media posting
- How to use Hootsuite.com mashup tool
- Social media live listening & marketing
- Social media customer care
- Social media engagement
- Social media crisis management
- Social media marketing evaluation & metrics
- Prepare different social media posts for a brand
- Present the social media posts
- Advertising campaigns fundamentals
- The growth marketing strategy
- The digital marketing strategy
- Digital marketing strategy research, creative concept, tactics
- Digital marketing strategy on a funnel
- Digital marketing strategy timeline & budget
- Digital marketing strategy presentation
- Present your digital and social media strategy
- Digital marketing services & how to start a business/agency
- Course summary & epilogue
- Digital marketing professionals & how to get a job
- Final exams
- Graduation ceremony
- UTMs strategy for links
- UTMs monitoring with Google Analytics
- Affiliate advertising campaigns (marketing)
Students welcome and registration
Thessaloniki