Tolis Aivalis
Managing Partner, aival.com
Tolis is an international strategist, certified motivational speaker/trainer, and a pioneer in digital & social media marketing. He has hands-on operating experience on consumer & enterprise internet, social media, gaming, music, advertising, technology, and media publishing.
He started his career in 1995. He first managed the web design & development agency 'PowerΝet'. In 1998 founded the web sites competition 'Web Awards' - now 'Ermis Digital'. After 2001, he became the Head of Digital for the Organizing Committee for the 'Olympic Games' Athens 2004, was Head of Digital for the international interactive advertising agency 'Arbo Media', was Director of Marketing & Sales for 'ANT1 Media Group'. In 2007 he founded and managed the digital & social media marketing agency 'Social Brands', he co-founded the internet media sales house 'Ad Web'. In 2009 he founded the pitching event 'Startup Day' and the online directory 'Startup Nation'. Tolis is since then the Managing Partner in the consulting firm 'AIVAL.COM'.
Tolis Aivalis teaches:
Students welcome and registration- Course overview
- The digital marketing
- The online phenomena
- The consumer and his online journey
- The marketing & sales funnel
- How to work on UTMs strategy for your links
- How to monitor UTM information of your visitors in Google Analytics
- How to work with URL shorteners
- The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing
- Google Tag Manager
- How to run advertising campaigns on affiliate networks (affiliate marketing)
- How to make a digital marketing funnel step-by-step
- A digital marketing strategy
- How to research the market & competition for a digital marketing strategy
- How to decide a creative concept for a digital marketing strategy
- How to use different tactics in your digital marketing strategy
- How to set an action plan/timeline for your digital marketing strategy
- How to calculate the total budget for your digital marketing strategy
- Present your digital and social media strategy
- How to work in digital marketing job positions
- How to analyze costs & prices for your digital marketing services
- How to launch and run a digital and social media marketing agency
- Course summary & epilogue
- Final exams
- Graduation ceremony
Students welcome and registration
Athens
Jan 12 - April 01, 2022 
137