Tolis Aivalis
Managing Partner, AIVAL.COM
Tolis is an international strategist, certified motivational speaker/trainer, and a pioneer in digital & social media marketing. He has hands-on operating experience on consumer internet, social media, gaming, music, advertising, technology and media publishing.
He started his career in 1995. He first managed the web design & development agency 'PowerΝet'. In 1998 founded the web sites competition 'Web Awards' - now 'Ermis Digital' and founded the consulting firm 'AIVAL.COM'. After 2001, he became the Head of Digital for the Organizing Committee for the 'Olympic Games' Athens 2004, was Head of Digital for the international interactive advertising agency 'Arbo Media', was Director of Marketing & Sales for 'ANT1 Media Group'. In 2007 he founded and managed the digital & social media marketing agency 'Social Brands', he co-founded the internet media sales house 'Ad Web'. In 2009 he founded the pitching event 'Startup Day' and the online directory 'Startup Nation'. In 2010 he founded Knowcrunch. In 2015 he founded the Digital Nation community.
Tolis Aivalis teaches:
Students welcome and registration
Course overview
The marketing mix
The digital marketing fundamentals
The customer, the journey, the funnel
The social media marketing strategy
Social media accounts & followers
Social media posting
How to use Hootsuite.com mashup tool
Social media live listening & marketing
Social media customer care
Social media engagement
Social media crisis management
Social media marketing evaluation & metrics
Prepare different social media posts for a brand
Present the social media posts
Advertising campaigns fundamentals
The growth marketing strategy
The digital marketing strategy
Digital marketing strategy research, creative concept, tactics
Digital marketing strategy on a funnel
Digital marketing strategy timeline & budget
Digital marketing strategy presentation
Present your digital and social media strategy
Digital marketing services & how to start a business/agency
Course summary & epilogue
Digital marketing professionals & how to get a job
Final exams
Graduation ceremony
UTMs strategy for links
UTMs monitoring with Google Analytics
Affiliate advertising campaigns (marketing)