Tolis Aivalis
CEO, Knowcrunch
Tolis Aivalis is an international strategist, certified motivational speaker/trainer, and a pioneer in digital & social media marketing. Tolis has hands-on operating experience and a proven track record of innovation on consumer internet, social media marketing, gaming, music publishing, advertising, technology, media publishing since 1996.
In 1998 he founded AIVAL business consulting firm and the Web Awards contest (today Ermis Digital). In 2001 he managed Arbo Media international sales house (later acquired), in 2007 he founded Social Brands digital marketing agency (later acquired), in 2009 AdWeb media network (later acquired) and Startup Day contest and in 2010 Startup Nation directory and Knowcrunch digital marketing training organization.
Tolis is always helping others and gives back to the community. He founded Digital Marketing Nation community and he participates as a judge or moderator in several awards and conferences internationally.
Tolis Aivalis teaches:
Essential legal considerations in digital marketing contracts- Efficient onboarding processes for new digital marketing clients
- Mastering responses to client queries and objections in digital marketing
- Cultivivating long-term client relationships through support and cross-selling
- Leveraging tools and reporting technologies for digital marketing retention
- Strategic approaches for winning over new clients in digital marketing
- Decoding client briefs & needs for tailored digital marketing solutions
- Strategic cost analysis & competitive pricing strategies
- Customizing monthly plans & effective upselling techniques
- Welcome
- Course overview
- Course summary
- Present your digital marketing strategy
- Students welcome and registration
- The marketing mix
- The digital marketing fundamentals
- The customer, the journey & the funnel
- UTMs strategy for URLs
- UTMs monitoring with Google Analytics
- Advertising campaigns & metrics fundamentals
- Advertising accounts fundamentals
- E-mail marketing campaigns
- Mobile marketing campaigns (SMS, Viber)
- Data & marketing automation
- Mailchimp.com marketing platform
- The digital marketing strategy
- Digital marketing strategy research & creative concept
- Digital marketing strategy tactics, budget & timeline
- Digital marketing strategy presentation
- Digital marketing strategy research & creative concept with ChatGPT
- Digital marketing strategy tactics, budget & timeline with ChatGPT
- Digital marketing strategy presentation with ChatGPT
- Digital marketing services & how to start a business/agency
- Digital marketing career paths & how to get a job
- Course summary & epilogue
- Final exams
- Graduation ceremony
Athens