Tolis Aivalis
CEO, Knowcrunch
Tolis Aivalis is an international strategist, certified motivational speaker/trainer, and a pioneer in digital & social media marketing. Tolis has hands-on operating experience and a proven track record of innovation on consumer internet, social media marketing, gaming, music publishing, advertising, technology, media publishing since 1996.
In 1998 he founded AIVAL business consulting firm and the Web Awards contest (today Ermis Digital). In 2001 he managed Arbo Media international sales house (later acquired), in 2007 he founded Social Brands digital marketing agency (later acquired), in 2009 AdWeb media network (later acquired) and Startup Day contest and in 2010 Startup Nation directory and Knowcrunch digital marketing training organization.
Tolis is always helping others and gives back to the community. He founded Digital Marketing Nation community and he participates as a judge or moderator in several awards and conferences internationally.
Tolis Aivalis teaches:
Legal considerations in digital marketing contracts- Onboarding processes for digital marketing clients
- Strategic approaches for new business in digital marketing
- Client relationships with digital marketing support and cross-selling
- Reporting to digital marketing clients
- Responding to client queries and objections in digital marketing
- Offering customized digital marketing services
- Digital marketing cost analysis
- Digital marketing pricing strategy & plans
- Welcome
- Course overview
- Course summary
- Creative strategy & concept
- Present your digital marketing strategy
- Students welcome and registration
- The marketing mix
- The digital marketing fundamentals
- The customer, the journey & the funnel
- UTMs strategy for URLs
- UTMs monitoring with Google Analytics
- Advertising campaigns & metrics fundamentals
- Advertising accounts fundamentals
- The digital marketing strategy
- Digital marketing strategy research & creative concept
- Digital marketing strategy tactics, budget & timeline
- Digital marketing strategy presentation
- Digital marketing strategy research & creative concept with ChatGPT
- Digital marketing strategy tactics, budget & timeline with ChatGPT
- Digital marketing strategy presentation with ChatGPT
- Digital marketing services & how to start a business/agency
- Digital marketing career paths & how to get a job
- Course summary & epilogue
- Final exams
- Graduation ceremony
- AI training, bias & copyrights in content creation
- Real-time research with Perplexity AI, ChatGPT AI, Gemini AI
- Forming a digital & traditional promotion strategy & budget
- Discusion with the audience about the promotion
- Analyzing costs and forming a commercial strategy online or physical products or services with AI
- Discusion with the audience about the pricing
- Deciding the distribution channels with AI
- Discusion with the audience about the distribution channels
- Reseaching target market, competion and audience with AI
- Discusion with the audience about the target market
- Developing online or physical products or services using AI
- Discusion with the audience about improving online or physical products or services
Athens