Tolis Aivalis
CEO, Knowcrunch
Tolis Aivalis is an international strategist, certified motivational speaker/trainer, and a pioneer in digital & social media marketing. Tolis has hands-on operating experience and a proven track record of innovation on consumer internet, social media marketing, gaming, music publishing, advertising, technology, media publishing since 1996.
In 1998 he founded AIVAL business consulting firm and the Web Awards contest (today Ermis Digital). In 2001 he managed Arbo Media international sales house (later acquired), in 2007 he founded Social Brands digital marketing agency (later acquired), in 2009 AdWeb media network (later acquired) and Startup Day contest and in 2010 Startup Nation directory and Knowcrunch digital marketing training organization.
Tolis is always helping others and gives back to the community. He founded Digital Marketing Nation community and he participates as a judge or moderator in several awards and conferences internationally.
Tolis Aivalis teaches:
Digital marketing customer journey & funnel- Digital marketing tactics on a funnel
- Digital marketing creatives & productions for the funnel
- Digital marketing metrics for the funnel
- Welcome
- Course overview
- Essential legal considerations in digital marketing contracts
- Efficient onboarding processes for new digital marketing clients
- Mastering responses to client queries and objections in digital marketing
- Cultivivating long-term client relationships through support and cross-selling
- Leveraging tools and reporting technologies for digital marketing retention
- Strategic approaches for winning over new clients in digital marketing
- Decoding client briefs & needs for tailored digital marketing solutions
- Strategic cost analysis & competitive pricing strategies
- Customizing monthly plans & effective upselling techniques
- Course summary
- Marketing mix fundamentals
- Digital marketing tactics overview
- Audience personas, customer journey & funnel
- UTMs strategy for links
- UTMs monitoring with Google Analytics
- Advertising campaigns & metrics fundamentals
- Native advertising campaigns with Outbrain.com
- The digital marketing strategy
- Digital marketing strategy research & creative concept
- Digital marketing strategy tactics, budget & timeline
- Digital marketing strategy presentation
- Digital marketing strategy research & creative concept with ChatGPT
- Digital marketing strategy tactics, budget & timeline with ChatGPT
- Digital marketing strategy presentation with ChatGPT
- Present your complete digital and social media marketing strategy
- Digital marketing services & how to start a business/agency
- Digital marketing career paths & how to get a job
- Final exams
- Graduation ceremony
- Course summary & epilogue
- Students welcome and registration
- Google Merchant Center Next & Meta Commerce manager
- Google shopping campaigns & Meta catalogue sales campaigns
- E-mail marketing strategy
- Mobile marketing strategy (SMS, Viber)
- Data & marketing automation
- Mailchimp.com e-mail marketing platform
Athens