Tolis Aivalis
CEO, Knowcrunch
Tolis Aivalis is an international strategist, certified motivational speaker/trainer, and a pioneer in digital & social media marketing. Tolis has hands-on operating experience and a proven track record of innovation on consumer internet, social media marketing, gaming, music publishing, advertising, technology, media publishing since 1996.
In 1998 he founded AIVAL business consulting firm and the Web Awards contest (today Ermis Digital). In 2001 he managed Arbo Media international sales house (later acquired), in 2007 he founded Social Brands digital marketing agency (later acquired), in 2009 AdWeb media network (later acquired) and Startup Day contest and in 2010 Startup Nation directory and Knowcrunch digital marketing training organization.
Tolis is always helping others and gives back to the community. He founded Digital Marketing Nation community and he participates as a judge or moderator in several awards and conferences internationally.
Tolis Aivalis teaches:
Creative strategy & concept- Present your digital marketing strategy
- Students welcome and registration
- Course overview
- The marketing mix
- The digital marketing fundamentals
- The customer, the journey & the funnel
- UTMs strategy for URLs
- UTMs monitoring with Google Analytics
- Advertising campaigns & metrics fundamentals
- Advertising accounts fundamentals
- The digital marketing strategy (brief, research, tactics, budget)
- Digital marketing strategy presentation
- Omnichannel strategy ROI
- Digital marketing services & how to start a business/agency
- Digital marketing career paths & how to get a job
- Course summary & epilogue
- Final exams
- Graduation ceremony
- AI training, bias & copyrights in content creation
- Real-time research with Perplexity AI, ChatGPT AI, Gemini AI
- Writing long-form content with ChatGPT AI, Claude AI, Gemini AI, WriteSonic AI
- Humanizing, editing & polishing with Claude AI
Thessaloniki