Tolis Aivalis
Managing Partner, AIVAL.COM
Tolis is an international strategist, certified motivational speaker/trainer, and a pioneer in digital & social media marketing. He has hands-on operating experience on consumer internet, social media, gaming, music, advertising, technology and media publishing.
He started his career in 1995. He first managed the web design & development agency 'PowerΝet'. In 1998 founded the web sites competition 'Web Awards' - now 'Ermis Digital' and founded the consulting firm 'AIVAL.COM'. After 2001, he became the Head of Digital for the Organizing Committee for the 'Olympic Games' Athens 2004, was Head of Digital for the international interactive advertising agency 'Arbo Media', was Director of Marketing & Sales for 'ANT1 Media Group'. In 2007 he founded and managed the digital & social media marketing agency 'Social Brands', he co-founded the internet media sales house 'Ad Web'. In 2009 he founded the pitching event 'Startup Day' and the online directory 'Startup Nation'. In 2010 he founded Knowcrunch. In 2015 he founded the Digital Nation community.
Tolis Aivalis teaches:
Advertising campaigns fundamentals- Affiliate advertising campaigns (marketing)
- A digital marketing strategy
- How to research the market & competition for a digital marketing strategy
- How to decide a creative concept for a digital marketing strategy
- How to decide your digital marketing strategy tactics
- How to set an action plan/timeline for your digital marketing strategy
- How to calculate the total budget for your digital marketing strategy
- How to present your digital marketing strategy
- Students welcome and registration
- Course overview
- The digital marketing fundamentals
- The customer journey
- The customer funnel
- UTMs strategy for links
- UTMs monitoring with Google Analytics
- URL shorteners
- How to produce & distribute audio podcasts
- The growth marketing & metrics
- How to make a digital marketing funnel step-by-step
- Present your digital and social media strategy
- Finding a job in digital marketing industry
- Offering digital marketing services & running an agency
- Course summary & epilogue
- Final exams
- Graduation ceremony
- Data & marketing automation
Advertising campaigns fundamentals
Athens