Masterclass in Search Engine Optimization Strategy

Video-on-demand e-learning course

45 students also took this course
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14 hours of video, 2 hours of exercise

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6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate


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45 students also took this course

About our search engine optimization strategy course

Syllabus

An advanced training program that provides comprehensive, step-by-step lectures, tutorials, and hands-on exercises on all strategies, tools, and practices for on-site/on-page content and technical optimization, off-site links building, and check-up tools for a successful SEO audit. This training is the epitome of excellence in the field of SEO. As the authority on this subject, I strongly recommend that you enroll in this program without delay. Gain invaluable knowledge and skills that will enable you to optimize your website to the fullest extent possible.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this search engine optimization strategy training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this search engine optimization strategy education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this search engine optimization course

Course overview & welcome

0h 32m

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - You & Knowcrunch

Lecture
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Content production - research

1h 30m

How to do content & keyword research

Lecture
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Content & keywords research - Content research = marketing

Lecture
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Content & keywords research - How can we discover content ideas

Lecture
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Content & keywords research - Finding ideas with tools

Platform demonstration
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Content & keywords research - Finding ideas with A.I. tools

Platform demonstration
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Content & keywords research - How we choose our subject

Lecture
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Content & keywords research - Selection criteria

Lecture
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Content & keywords research - Basic metrics

Lecture
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Content & keywords research - UberSuggest.com

Platform demonstration
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Content & keywords research - AnswerThePublic.com

Platform demonstration
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Content & keywords research - Buzzsumo.com

Platform demonstration
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Content & keywords research - Semrush.com

Platform demonstration
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Content & keywords research - Ahrefs.com

Platform demonstration
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Content & keywords research - Moz.com

Platform demonstration
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Content & keywords research - KeywordTool.io

Platform demonstration
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Content & keywords research - Keywordsheeter.com

Platform demonstration
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Content & keywords research - Answersocrates.com

Lecture
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Content & keywords research - Summary

Lecture
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Search engine optimization strategy - search engines

0h 41m

SEO & Search engines

Lecture
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SEO - How Google search works

Lecture
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SEO - The search engine results page (SERP)

Lecture
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SEO - Search results types

Lecture
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SEO - Search results & A.I.

Lecture
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SEO - Search results & long tail

Lecture
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SEO - Keywords research

Lecture
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SEO - The search engine optimization strategy

Lecture
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SEO - Summary

Lecture
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Search engine optimization strategy - optimizing content

1h 39m

Website content optimization

Lecture
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Website content optimization - Content architecture

Lecture
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Website content optimization - Focus & supportive keywords

Lecture
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Website content optimization - Headings

Lecture
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Website content optimization - Headings & keywords

Lecture
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Website content optimization - Changing headings

Lecture
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Website content optimization - URLs

Lecture
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Website content optimization - Changing URLs

Lecture
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Website content optimization - Meta tags

Lecture
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Website content optimization - Changing meta tags

Lecture
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Website content optimization - Internal links

Lecture
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Website content optimization - Adding internal links

Lecture
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Website content optimization - Files

Lecture
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Website content optimization - EEAT

Lecture
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Website content optimization - Professionals

Lecture
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Website content optimization - Summary

Lecture
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Search engine optimization strategy - optimizing technical

1h 32m

Website technical optimization

Lecture
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Website technical optimization - Mobile

Lecture
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Website technical optimization - Mobile optimization

Lecture
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Website technical optimization - Speed

Lecture
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Website technical optimization - Speed optimization

Lecture
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Website technical optimization - Security

Lecture
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Website technical optimization - Security optimization

Lecture
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Website technical optimization - Schema

Lecture
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Website technical optimization - Schema optimization

Lecture
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Website technical optimization - Status codes

Lecture
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Website technical optimization - Robots.txt & sitemap.xml

Lecture
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Website technical optimization - Robots.txt & sitemap.xml optimization

Lecture
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Website technical optimization - No index

Lecture
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Website technical optimization - No index optimization

Lecture
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Website technical optimization - Canonicals

Lecture
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Website technical optimization - Canonicals optimization

Lecture
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Website technical optimization - Redirects

Lecture
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Website technical optimization - 404 page (not found)

Lecture
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Website technical optimization - Redirects optimization

Lecture
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Website technical optimization - Summary

Lecture
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Search engine optimization strategy - link building

0h 51m

Link building strategy

Lecture
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Offsite SEO - Link building with content marketing on our website

Lecture
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Offsite SEO - Link building with public relations

Lecture
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Offsite SEO - Link building with content marketing on other websites

Lecture
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Offsite SEO - Paid links

Lecture
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Offsite SEO - Link building outreach

Lecture
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Offsite SEO - Link building on our social media accounts

Lecture
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Offsite SEO - Link building on our social media posts

Lecture
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Offsite SEO - Link building on directories, reviews and encyclopedias

Lecture
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Offsite SEO - Professional/Specialist

Lecture
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Offsite SEO - Summary

Lecture
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Search engine optimization strategy - checking content with tools

2h 21m

Website content checkup

Lecture
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Content checkup - Search intent

Platform demonstration
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Content checkup - Featured snippets

Platform demonstration
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Content checkup - Keyword research with Ahrefs

Platform demonstration
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Content checkup - Keyword research with Semrush

Platform demonstration
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Content checkup - Keyword research with Google keyword planner

Lecture
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Content checkup - Headings with SEO meta extension

Platform demonstration
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Content checkup - Headings with Screaming Frog

Platform demonstration
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Content checkup - URLs with Screaming Frog

Platform demonstration
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Content checkup - META tags with SEO meta extension

Platform demonstration
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Content checkup - META tags with Screaming Frog

Platform demonstration
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Content checkup - Competition comparison with Thruuu

Platform demonstration
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Content checkup - Top keywords with SEO site check-up

Platform demonstration
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Content checkup - Ranking keywords with Ahrefs

Platform demonstration
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Content checkup - Ranking keywords with Semrush

Platform demonstration
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Content checkup - Ranking keywords with Google Search Console

Platform demonstration
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Content checkup - Content gap with Ahrefs

Platform demonstration
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Content checkup - Content gap with Semrush

Platform demonstration
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Content checkup - Internal links with Ahrefs

Platform demonstration
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Content checkup - File names & alt text with Screaming Frog

Lecture
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Content checkup - Rank tracker with Ahrefs

Platform demonstration
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Content checkup - Rank tracker with Semrush

Platform demonstration
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Content checkup - Summary

Lecture
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Search engine optimization strategy - checking technical with tools

0h 34m

Website technical checkup

Lecture
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Technical checkup - Mobile with Google

Platform demonstration
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Technical checkup - Page speed with Google

Platform demonstration
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Technical checkup - Page speed with GTmetrix

Platform demonstration
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Technical checkup - Page speed with Webpagetest

Platform demonstration
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Technical checkup - Secure certificate with SSL checker

Platform demonstration
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Technical checkup - Schema with Google

Platform demonstration
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Technical checkup - Server files

Platform demonstration
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Technical checkup - Pages status codes with Screaming Frog

Platform demonstration
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Technical checkup - No index with Ahrefs

Platform demonstration
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Technical checkup - Canonicals with Screaming Frog

Platform demonstration
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Technical checkup - Redirects with Screaming Frog

Platform demonstration
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Technical checkup - Summary

Platform demonstration
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Search engine optimization strategy - checking backlinks with tools

1h 12m

Backlinks profile checkup with tools

Lecture
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Offsite SEO checkup - Backlinks analysis for our website with Ahrefs

Platform demonstration
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Offsite SEO checkup - Backlinks analysis for our website with Semrush

Platform demonstration
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Offsite SEO checkup - Backlinks analysis for competition domain

Platform demonstration
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Offsite SEO checkup -Backlinks analysis for competition page

Platform demonstration
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Offsite SEO checkup - Backlinks gap analysis

Platform demonstration
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Offsite SEO checkup - Broken backlinks

Platform demonstration
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Offsite SEO checkup - Google search operators

Platform demonstration
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Offsite SEO checkup - Existing unlinked mentions

Lecture
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Offsite SEO checkup - Alerts for unlinked mentions

Platform demonstration
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Offsite SEO checkup - How to find guest posting opportunities

Platform demonstration
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Offsite SEO checkup - Summary

Lecture
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Search engine optimization strategy - Google Search Console

0h 52m

About Google Search Console

Lecture
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Search console - Add website property

Platform demonstration
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Search console - Settings & access

Platform demonstration
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Search console - Sitemap

Platform demonstration
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Search console - Overview

Platform demonstration
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Search console - Insights

Platform demonstration
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Search console - Performance

Platform demonstration
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Search console - URL inspection

Platform demonstration
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Search console - Indexing & removals

Platform demonstration
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Search console - Experience

Platform demonstration
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Search console - Shopping

Platform demonstration
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Search console - Enhancements

Platform demonstration
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Search console - Manual actions & security issues

Platform demonstration
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Search console - Links

Platform demonstration
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Search console - Disavow tool for backlinks

Platform demonstration
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Search console - Crawl stats

Platform demonstration
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Search console - Summary

Lecture
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Search engine optimization strategy - metrics

0h 15m

Search engine optimization report

Lecture
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SEO report - Content factors & metrics

Lecture
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SEO report - Technical factors & metrics

Lecture
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SEO report - Offsite factors & metrics

Lecture
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SEO report - Summary

Lecture
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Search engine optimization strategy - services

0h 23m

Search engine optimization services

Lecture
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Search engine optimization services - myths

Lecture
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Search engine optimization services - facts

Lecture
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Search engine optimization strategy - exercise

0h 5m

The search engine optimization - The brief for your exercise

Lecture
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Course summary & epilogue

0h 18m

Course summary

Lecture
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Course summary & epilogue - Benefits

Lecture
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Course summary & epilogue - Certification

Lecture
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Course summary & epilogue - You & Knowcrunch

Lecture
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Course summary & epilogue - One last thing

Lecture
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Professional instructors in search engine optimization

Nano

Nano Papaioannou

Managing Director, Copyartist.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.