Professional Certificate
Self-paced video training
9 hours

Masterclass in Search Engine Optimization

Video-on-demand e-learning course

Professional Certificate Self-paced video training 9 hours

About this search engine optimization course

Syllabus

This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices for on-site/on-page content & technical optimization, off-site links building and check-up tools for a successful SEO audit.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Outcomes of this search engine optimization training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated SEO tools.
  • Identify website issues, plan and develop SEO strategies which you can optimize.
  • Create cohesive, persuasive optimized content for search engines.
  • Evaluate all different analytics, metrics and provide an SEO report.
  • Sell SEO services to your customers, setup and manage their accounts.

Benefits of this search engine optimization education

Start a career as a Search Engine Optimization Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 9 hours of video, 2 hours of exercise

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this search engine optimization course

Course Introduction

Course welcome & overview

Presentation
02m 46s

Course introduction - your account

Lecture
07m 28s

Course introduction - interacting with us

Lecture
04m 53s

Content ideas & keywords research

How to do content & keyword research

Lecture
05m 16s

Content & keywords research - Content research = marketing

Lecture
04m 56s

Content & keywords research - Where to find ideas

Lecture
10m 36s

Content & keywords research - Finding ideas with tools

Tutorial
10m 23s

Content & keywords research - Focus

Lecture
04m 49s

Content & keywords research - Selection criteria

Lecture
05m 24s

Content & keywords research - Basic metrics

Tutorial
02m 30s

Content & keywords research - UberSuggest.com

Tutorial
07m 02s

Content & keywords research - AnswerThePublic.com

Tutorial
03m 42s

Content & keywords research - Buzzsumo.com

Tutorial
08m 08s

Content & keywords research - Semrush.com

Tutorial
05m 54s

Content & keywords research - Ahrefs.com

Tutorial
04m 52s

Content & keywords research - Moz.com

Tutorial
03m 35s

Content & keywords research - KeywordTool.io

Tutorial
03m 03s

Content & keywords research - Keywordsheeter.com

Tutorial
02m 19s

Content & keywords research - Summary

Lecture
01m 42s

About search engines

How search engines work

Lecture
02m 23s

How search engines work - Google search

Lecture
06m 29s

How search engines work - Search Engine Results Page

Lecture
02m 43s

How search engines work - Search results types

Lecture
07m 06s

How search engines work - Importance of focus

Lecture
04m 14s

How search engines work - Keywords research

Lecture
06m 44s

How search engines work - Importance of S.E.O.

Lecture
03m 26s

Search engine optimization (SEO) - onsite

Website content optimization - Information architecture

Lecture
08m

Website content optimization - Page headings

Lecture
06m 40s

Website content optimization - Page texts

Lecture
05m 22s

Website content optimization - URLs

Lecture
06m 39s

Website content optimization - Files

Lecture
04m 59s

Website content optimization - Meta tags

Lecture
08m 53s

Website content optimization - Internal links

Lecture
04m 24s

Website content optimization - Summary

Lecture
03m 01s

Website technical optimization - Mobile

Lecture
10m 27s

Website technical optimization - Site & page speed

Lecture
07m 41s

Website technical optimization - Site security

Lecture
01m 57s

Website technical optimization - Schema

Lecture
05m 48s

Website technical optimization - Server files

Lecture
07m 16s

Website technical optimization - No index

Lecture
02m 29s

Website technical optimization - Redirects

Lecture
05m 38s

Website technical optimization - Canonicals

Lecture
04m 25s

Website technical optimization - Submission to search engines

Lecture
05m 04s

Search engine optimization (SEO) - offsite

How to generate backlinks with Off-site S.E.O.

Lecture
01m 43s

Off-site S.E.O. - How backlinks work

Lecture
06m 17s

Offsite S.E.O. - Dofollow & nofollow backlinks

Lecture
04m 04s

Off-site S.E.O. - Why nofollow backlinks exist?

Lecture
04m 12s

Off-site S.E.O. - EAT, domain authority, page authority

Lecture
04m 58s

Off-site S.E.O. - Good quality backlinks

Lecture
04m 29s

Off-site S.E.O. - Bad quality & toxic backlinks

Lecture
06m 33s

Off-site S.E.O. - The link building strategy

Lecture
02m 56s

Off-site S.E.O. - Backlinks with public relations

Lecture
03m 12s

Off-site S.E.O. - Gaining backlinks with content marketing on our website

Lecture
05m 01s

Off-site S.E.O. - Backlinks with content marketing on other websites

Lecture
06m 47s

Off-site S.E.O. - Backlinks on our social media accounts

Lecture
01m 24s

Off-site S.E.O. - Backlinks on our social media posts

Lecture
02m 05s

Off-site S.E.O. - Backlinks on directories, reviews and encyclopaedias

Lecture
03m 30s

Off-site S.E.O. - Links building summary

Lecture
05m

Search engine optimization (SEO) - monitoring metrics

How to use Seo Site Checkup to check a website

Lecture
01m 18s

Seo Site Checkup - Common reports

Tutorial
07m 48s

Seo Site Checkup - Technical reports

Tutorial
07m 28s

Seo Site Checkup - Summary

Lecture
48s

How to use Screaming Frog to check a website

Lecture
01m 55s

Screaming Frog - Overview

Tutorial
02m 01s

Screaming Frog - URLs report

Tutorial
04m 24s

Screaming Frog - Page titles & descriptions report

Tutorial
04m 03s

Screaming Frog - Headings (H1, H2) report

Tutorial
04m 23s

Screaming Frog - Images report

Tutorial
02m 48s

Screaming Frog - Other metrics

Tutorial
05m 27s

Screaming Frog - Summary

Lecture
57s

How to use Uber Suggest to check a website

Lecture
02m 14s

Uber Suggest - S.E.O. analyzer

Tutorial
10m 52s

Uber Suggest - Backlinks

Tutorial
06m 43s

Uber Suggest - Summary

Lecture
01m 02s

How to use Ahrefs to check a website

Lecture
04m 35s

Ahrefs - Site explorer

Tutorial
11m 04s

Ahrefs - Keywords explorer

Tutorial
06m 26s

Ahrefs - Site audit

Tutorial
06m 39s

Ahrefs - Rank tracker

Tutorial
01m 47s

Ahrefs - Content explorer

Tutorial
04m 43s

Ahrefs - Domain comparison

Tutorial
03m 38s

How to use Google Search Console

Tutorial
03m 07s

Search console - Overview

Tutorial
01m 05s

Search console - Search insights

Tutorial
04m 20s

Search console - Performance

Tutorial
05m 50s

Search console - URL inspection

Tutorial
06m 24s

Search console - Coverage

Tutorial
05m 03s

Search console - Sitemap

Tutorial
02m 17s

Search console - Removals

Tutorial
02m 42s

Search console - Core web vitals

Tutorial
04m 15s

Search console - Mobile usability

Tutorial
01m 24s

Search console - Page experience

Tutorial
01m 51s

Search console - Enhancements

Tutorial
01m 44s

Search console - Manual actions & security issues

Tutorial
01m 23s

Search console - Disavow tool for backlinks

Tutorial
02m 11s

Search console - Links

Tutorial
01m 35s

Search console - Settings

Tutorial
02m 34s

Search console - Summary

Tutorial
01m 43s

Search engine optimization (SEO) - report

How to make an S.E.O. audit and report for a website

Lecture
01m 17s

S.E.O. audit - Why it is important

Tutorial
05m 16s

S.E.O. audit - The change in Google algorithm

Tutorial
05m 03s

S.E.O. audit - The tools for checking-up a website

Tutorial
03m 55s

S.E.O. audit - The report

Tutorial
01m 59s

S.E.O. audit - The metrics you should include in the report

Tutorial
04m 20s

S.E.O. audit - Myth busters

Tutorial
05m 50s

The S.E.O. client service checklist

Lecture
05m 11s

The search engine optimization (S.E.O.) section summary

Lecture
02m 05s

Search engine optimization (SEO) - check-up & report exercise

The Search Engine Optimization - The brief for your exercise

Lecture
03m

Course Epilogue

Course epilogue - one last thing before you go

Lecture
08m 47s

Professional instructors in search engine optimization

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Nano

Nano Papaioannou

Digital Content Manager, Copyartist.

Eleanna

Eleanna Petsa

SEO Specialist, Kaizen Gaming.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Answers about this search engine optimization course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

 

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:

 

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: