Professional Certificate
Self-paced video training
9 hours

Masterclass in Search Engine Optimization

Video-on-demand e-learning course

About this search engine optimization course


This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices for on-site/on-page content & technical optimization, off-site links building and check-up tools for a successful SEO audit.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video on demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Outcomes of this search engine optimization training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute it to others.
  • Evaluate all different insights, analytics, metrics and relevant KPIs.
  • Sell services to your customers, setup and manage their accounts.
  • Get a job and apply everything you know.

Benefits of this search engine optimization education

Start a career as a Search Engine Optimization Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 9 hours of video, 2 hours of exercise

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this search engine optimization course

Course Introduction

Course welcome & overview

02m 46s

Course introduction - your account

07m 28s

Course introduction - interacting with us

04m 53s

Content Ideas & Keywords Research

How to do content & keyword research

06m 12s

Content & keywords research - Content research = marketing

07m 17s

Content & keywords research - Where to find ideas

21m 12s

Content & keywords research - Focus

05m 49s

Content & keywords research - Criteria

06m 58s

Content & keywords research -

10m 47s

Content & keywords research -

06m 29s

Content & keywords research -

07m 16s

Content & keywords research -

07m 31s

Content & keywords research -

04m 07s

Content & keywords research -

02m 47s

Content & keywords research -

02m 39s

Content & keywords research - Summary

02m 31s

Search Engine Optimization (SEO) - On-Site

How search engines work

02m 23s

How search engines work - Google search

06m 29s

How search engines work - Search Engine Results Page

02m 43s

How search engines work - Search results types

07m 06s

How search engines work - Importance of focus

04m 14s

How search engines work - Keywords research

06m 44s

How search engines work - Importance of S.E.O.

03m 26s

Website content optimization - Information architecture


Website content optimization - Page headings

06m 40s

Website content optimization - Page texts

05m 22s

Website content optimization - URLs

06m 39s

Website content optimization - Files

04m 59s

Website content optimization - Meta tags

08m 53s

Website content optimization - Internal links

04m 24s

Website content optimization - Summary

03m 01s

Website technical optimization - Mobile

10m 27s

Website technical optimization - Site & page speed

07m 41s

Website technical optimization - Site security

01m 57s

Website technical optimization - Schema

05m 48s

Website technical optimization - Server files

07m 16s

Website technical optimization - No index

02m 29s

Website technical optimization - Redirects

05m 38s

Website technical optimization - Canonicals

04m 25s

Website technical optimization - Submission to search engines

05m 04s

Search Engine Optimization (SEO) - Off-Site

How to generate backlinks with Off-site S.E.O.

01m 30s

Off-site S.E.O. - How backlinks work

05m 13s

Off-site S.E.O. - The no-follow backlinks

03m 21s

Off-site S.E.O. - Why no-follow backlinks exist?

04m 10s

Off-site S.E.O. - How we generate links

02m 04s

Off-site S.E.O. - Links building with public relations

02m 32s

Off-site S.E.O. - Links building with content marketing

04m 39s

Off-site S.E.O. - Links building on our social media accounts

02m 52s

Off-site S.E.O. - Links building on our social media posts

01m 57s

Off-site S.E.O. - Links building on social bookmarking sites

01m 59s

Off-site S.E.O. - Links building on guides & maps

02m 57s

Off-site S.E.O. - Links building on Quora answers

02m 16s

Off-site S.E.O. - Links building in social media groups discussions

01m 55s

Off-site S.E.O. - Links building on web directories

03m 31s

Off-site S.E.O. - Links building on review websites

03m 08s

Off-site S.E.O. - Blackhat links building tactics to avoid

03m 49s

Off-site S.E.O. - Links building summary

10m 05s

Search Engine Optimization (SEO) - Check-up

How to use Seo Site Checkup to check a website

01m 18s

Seo Site Checkup - Common reports

07m 48s

Seo Site Checkup - Technical reports

07m 28s

Seo Site Checkup - Summary


How to use Screaming Frog to check a website

01m 55s

Screaming Frog - Overview

02m 01s

Screaming Frog - URLs report

04m 24s

Screaming Frog - Page titles & descriptions report

04m 03s

Screaming Frog - Headings (H1, H2) report

04m 23s

Screaming Frog - Images report

02m 48s

Screaming Frog - Other metrics

05m 27s

Screaming Frog - Summary


How to use Uber Suggest to check a website

02m 14s

Uber Suggest - S.E.O. analyzer

10m 52s

Uber Suggest - Backlinks

06m 43s

Uber Suggest - Summary

01m 02s

How to use Ahrefs to check a website

04m 35s

Ahrefs - Site explorer

11m 04s

Ahrefs - Keywords explorer

06m 26s

Ahrefs - Site audit

06m 39s

Ahrefs - Rank tracker

01m 47s

Ahrefs - Content explorer

04m 43s

Ahrefs - Domain comparison

03m 38s

How to use Google Search Console

03m 07s

Search console - Overview

01m 05s

Search console - Search insights

04m 20s

Search console - Performance

05m 50s

Search console - URL inspection

06m 24s

Search console - Coverage

05m 03s

Search console - Sitemap

02m 17s

Search console - Removals

02m 42s

Search console - Core web vitals

04m 15s

Search console - Mobile usability

01m 24s

Search console - Page experience

01m 51s

Search console - Enhancements

01m 44s

Search console - Manual actions & security issues

01m 23s

Search console - Disavow tool for backlinks

02m 11s

Search console - Links

01m 35s

Search console - Settings

02m 34s

Search console - Summary

01m 43s

How to make an S.E.O. audit and report for a website

01m 17s

S.E.O. audit - Why it is important

05m 16s

S.E.O. audit - The change in Google algorithm

05m 03s

S.E.O. audit - The tools for checking-up a website

03m 55s

S.E.O. audit - The report

01m 59s

S.E.O. audit - The metrics you should include in the report

04m 20s

S.E.O. audit - Myth busters

05m 50s

The S.E.O. client service checklist

05m 11s

The search engine optimization (S.E.O.) section summary

02m 05s

Search Engine Optimization (S.E.O.) - Check-Up Exercise

The Search Engine Optimization - The brief for your exercise


Course Epilogue

Course epilogue - one last thing before you go

08m 47s

Professional instructors in search engine optimization


Tolis Aivalis

Managing Partner, AIVAL.COM.


John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Answers about this search engine optimization course

Before enrolling

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

Prices & payments

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.x. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. You will be provided the link as soon as you enroll. 

Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our social media.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning).


Do I get a certification?

Depending on your course selection:

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion.

If you chose one of our smaller E-learning programs, upon completing 80% or above of the videos, you receive a certificate of completion.

Is the certification recognized in the marketplace?

We hold one of the best reports in the market both in Greece and in Europe. The biggest agencies & brands consider our education excellent, as we create professionals that could immediately hire. The professional diplomas we provide are recognized as the most valid on the market, as they are given only after examinations. Conclusively, we are awarded as the best digital marketing course in Greece every year since 2016 for our material, education & quality.

Can I download & share my certification?

Yes, you can download your diploma or certification through your account. You can also share it on LinkedIn through your account in just one click. 

After the course

Can I apply for other optional certifications after I successfully complete one of Knowcrunch’s courses?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

Can I find a job through Knowcrunch?

Our course is structured so that you can immediately apply what you learn. Our graduates are fully trained and can directly cope with a junior or senior job. We have an 82% absorption rate of our graduates from the market. At the same time, we are constantly posting job positions to our graduates through our online alumni group on Facebook in which everyone participates. We are constantly by the side of our students & we deal with the development of each one personally, especially after graduation, to help them thrive.

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

G-app Registration

This event is only for students who have a special coupon by the Germanos G-app.

Subscribe for 6 months now

Special €200

  • For unemployed.
  • For students.
  • For 2 or more persons.
3 monthly payments for credit or debit cards.

Regular €300

  • All applicants.
3 monthly payments for credit or debit cards.