Professional Certificate
Self-paced video training
8 hours

Masterclass in Social Media Marketing Strategy

Video-on-demand e-learning course

Professional Certificate Self-paced video training 8 hours

About this social media marketing strategy course

Syllabus

This is an advanced training that offers thorough step-by-step lectures, tutorials, and hands-on exercises on all strategies, tools, and practices on social media posts, engagement, customer care, crisis management, live listening & marketing, and monitoring.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary, and job positions.

Outcomes of this social media marketing training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated social networks.
  • Identify problems, plan and develop social media tactics for different goals.
  • Create cohesive, persuasive content and post it online.
  • Create a community and engage with it in the right way.
  • Evaluate all different insights, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.

Benefits of this social media marketing education

Start a career as a Social Media Marketing Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 8 hours of videos, 2 hours of exercise

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this social media marketing course

Course Introduction

Course welcome & overview

Presentation
02m 46s

Course introduction - your account

Lecture
07m 28s

Course introduction - interacting with us

Lecture
04m 53s

Social media marketing strategy

The basic preparation of social media marketing

Lecture
03m 31s

Social media marketing - Marketing promotion strategy

Lecture
06m 33s

Social media marketing - The team

Lecture
08m 02s

Social media marketing - Social media & networks accounts selection

Lecture
11m 14s

Social media marketing - Social media & networks accounts setup for brands

Lecture
04m 40s

Social media marketing - Social media & networks accounts setup for locations

Lecture
09m 45s

Social media marketing strategy - accounts

The social media marketing calendar

Lecture
01m 55s

Social media calendar - Content strategy

Lecture
04m 58s

Social media calendar - Social networks terms

Lecture
03m 06s

Social media calendar - U.T.M.s for links

Lecture
02m 25s

Social media calendar - Posts frequency

Lecture
06m 59s

Social media calendar - Post times

Lecture
02m 29s

Social media marketing strategy - followers

How to gain followers on social media & networks

Lecture
01m 57s

How to gain followers - With promotion

Lecture
02m 48s

How to gain followers - With invites

Lecture
02m 45s

How to gain followers - With posts

Lecture
02m 51s

How to gain followers - With follows

Lecture
03m 16s

How to gain followers - With engagement

Lecture
02m 39s

How to gain followers - Social networks terms

Lecture
02m 22s

Social media marketing strategy - posting

How to create posts for all social media & networks

Lecture
06m 16s

How to create posts - Content

Lecture
07m 19s

How to create posts - Copywriting for links

Lecture
02m 52s

How to create posts - Copywriting basics

Lecture
08m 39s

How to create posts - Copywriting for visuals

Lecture
02m 47s

How to create posts - A.I.D.A. copywriting theory

Lecture
01m 41s

How to create posts - Stories

Lecture
04m 13s

How to create posts - Copywriting dos & donts

Lecture
03m 41s

How to create posts - Facebook specifications

Lecture
11m 48s

How to create posts - Instagram specifications

Lecture
07m 09s

How to create posts - Twitter specifications

Lecture
05m 37s

How to create posts - LinkedIn specifications

Lecture
06m 39s

How to create posts - Pinterest specifications

Lecture
04m 30s

How to create posts - Google Mybusiness specifications

Lecture
03m 19s

How to create posts - SnapChat/TikTok specifications

Lecture
05m 23s

How to use Hootsuite.com to post on social media & networks

Lecture
05m

Hootsuite.com - Dashboard

Tutorial
03m 14s

Hootsuite.com - Connecting social accounts

Tutorial
02m 25s

Hootsuite.com - Facebook Streams

Tutorial
07m 54s

Hootsuite.com - Instagram Streams

Tutorial
02m 29s

Hootsuite.com - Twitter streams

Tutorial
05m 37s

Hootsuite.com - LinkedIn streams

Tutorial
02m 31s

Hootsuite.com - YouTube Streams

Tutorial
04m 57s

Hootsuite.com - Organizing boards & streams

Tutorial
05m 31s

Hootsuite.com - Posting to all social media

Tutorial
12m 18s

Hootsuite.com - Inbox

Tutorial
01m 03s

Hootsuite.com - Content calendar

Tutorial
03m 40s

Hootsuite.com - Analytics

Tutorial
04m 41s

Hootsuite.com - Apps & extensions

Tutorial
04m 55s

Social media marketing strategy - social listening & live marketing

How to use Hootsuite.com for social listening

Tutorial
01m 37s

Hootsuite.com - Listening Twitter keywords

Tutorial
04m 26s

Hootsuite.com - Listening Instagram hashtags

Tutorial
04m 20s

Hootsuite.com - Listening YouTube keywords

Tutorial
03m 56s

How to respond to social posts with live marketing

Lecture
02m 26s

Live marketing - Why we do it

Lecture
01m 53s

Live marketing - Replying to posts

Lecture
07m 13s

Live marketing - Responding with new content

Lecture
08m 28s

How to respond to social messages, reviews & questions

Lecture
04m 51s

Customer care - On comments

Lecture
08m 10s

Customer care - With messages

Lecture
02m 43s

Customer care - On ratings & reviews

Lecture
13m 28s

Customer care - With chat bots

Lecture
03m 54s

Social media marketing strategy - engagement

How to engage your social media & networks community

Lecture
01m 37s

Engagement - How it works

Lecture
03m 54s

Engagement - Dont's

Lecture
03m 07s

Engagement - How to track interactions

Lecture
02m 32s

Engagement - How we respond to interactions

Lecture
05m 35s

Engagement - How we challenge fans

Lecture
06m 58s

Engagement - How we run contests

Lecture
06m 54s

Engagement - Respect the contests terms & conditions

Lecture
33s

Engagement - How we encourage user generated content

Lecture
05m 09s

Engagement - How we participate in Groups

Lecture
05m 16s

Social media marketing strategy - crisis management

How to manage complaints & crisis on social media & networks

Lecture
01m 36s

Complaints & crisis - How we prepare

Lecture
03m 51s

Complaints & crisis - Don’t's

Lecture
08m 54s

Complaints & crisis - How we manage serious complaints

Lecture
13m 11s

Complaints & crisis - How we manage crisis

Lecture
07m 51s

Social media marketing strategy - monitoring metrics

How to monitor social media marketing metrics

Lecture
02m 33s

Social media metrics - Followers

Lecture
01m 39s

Social media metrics - Organic reach

Lecture
01m 49s

Social media metrics - Organic engagement

Lecture
02m 04s

Social media metrics - Most important results & metrics

Lecture
03m 02s

Social media metrics - Organic reach & engagement average rates

Lecture
06m 05s

Social media metrics - The social media insights & analytics dashboards

Lecture
08m 51s

Social media metrics - Other social media insights & analytics tools

Lecture
07m

Social media metrics - Social media marketing results on our website

Lecture
01m 48s

Social media metrics - Summary

Lecture
01m 07s

Social media marketing services checklist

Lecture
04m 54s

The social media marketing strategy section summary

Lecture
01m 34s

Social media marketing strategy - exercise

The Social Media Marketing Strategy - The brief for your exercise

Lecture
04m

Course Epilogue

Course epilogue - one last thing before you go

Lecture
08m 47s

Professional instructors in social media marketing strategy

Answers about this social media marketing course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

 

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:

 

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: