Professional diploma
Training in the class
139 hours

Masterclass in Digital & Social Media Marketing, Thessaloniki, May 2023

Professional diploma Training in the class 139 hours
1815 students graduated until today

About this digital marketing course in Thessaloniki

Syllabus

An advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on digital marketing strategies, platforms, networks, tools and results.

Industry-recognized credentials

After successful completion of exams, you will get a professional diploma.

Education in a classroom

Specialize in digital marketing, attending comprehensive courses, in-classroom in Thessaloniki, every Monday, Tuesday and Wednesday from 18:00 to 22:00. Collaborate with others on group exercises and presentations. Become an expert in less than 3 months.

Special price for accommodation in Thessaloniki

Caravan Bed & Breakfast offers a special price for a double room + breakfast to our students who need a hotel in Thessaloniki. Just claim the offer after you enroll.

Enroll now and get another course for free!

If you enroll now in Thessaloniki you will get free access to our video-on-demand course: E-Learning Masterclass in Digital & Social Media Marketing!

Award winning

Awarded as the 'Best Digital & Social Media Marketing Education' in Greece, by Social Media World, 'Best Digital Marketing E-learning Course' in Greece, by Education Leaders Awards and 'Best Multi-Channel Content Strategy' & 'Best Use of Multichannel Social Media' in Content Marketing by Digital Marketing Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program, including all the necessary supplies for anyone who likes to immerse himself in the world of digital marketing, such as tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary and job descriptions.

Outcomes of this digital marketing training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute it to others.
  • Evaluate all different insights, analytics, metrics and relevant KPIs.
  • Sell services to your customers, setup and manage their accounts.
  • Get a job and apply everything you know.

Benefits of this digital marketing education

Start a career as a Digital Marketing Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Access to video on demand learning during your training + 3 months more

Access to unique videos, presentations & bonus files, which are updated monthly.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • start-finish-icon

    139 hours (25 hours exercises)

  • Duration_Hours_icon

    May 08 - August 01, 2023

  • /theme/assets/img/summary_icons/Days-Week.svg

    18:00-22:00 (Monday, Tuesday, Wednesday)

  • Language_icon

    Lessons in Greek (στα Ελληνικά)

  • level_icon

    Professional diploma

  • user_icon

    1815 students graduated until today

Syllabus Manager

Tolis Aivalis

A full digital marketing syllabus in Thessaloniki

Digital marketing mindset

Students welcome and registration

Networking event
calendar-iconMonday 08 May 2023 times-icon17:00 (1h) marker-iconONOMA HOTEL - LIBRARY (1ST FLOOR)

Course overview

Lecture
calendar-iconMonday 08 May 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

The digital marketing fundamentals

Lecture
calendar-iconMonday 08 May 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

The customer journey

Lecture
calendar-iconMonday 08 May 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

The customer funnel

Lecture
calendar-iconMonday 08 May 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing URLs & UTMs

UTMs strategy for links

Lecture
calendar-iconTuesday 09 May 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

UTMs monitoring with Google Analytics

calendar-iconTuesday 09 May 2023 times-icon19:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

URL shorteners

Lecture
calendar-iconTuesday 09 May 2023 times-icon19:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR) times-icons01m 59s

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 09 May 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 09 May 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Websites & landing pages

Website content management systems (CMS) & e-shop platforms

Lecture
calendar-iconWednesday 10 May 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Website landing pages conversion rate optimization

Lecture
calendar-iconWednesday 10 May 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

E-shop conversion rate optimization

Lecture
calendar-iconWednesday 10 May 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Working with website designers and developers

Lecture
calendar-iconWednesday 10 May 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media platforms

How to create and use a Facebook Page

Tutorial
calendar-iconMonday 15 May 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Create Facebook Page posts with Creator studio & Business Suite

Tutorial
calendar-iconMonday 15 May 2023 times-icon19:00 (3h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a Twitter account

Tutorial
calendar-iconTuesday 16 May 2023 times-icon18:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a TikTok account

Tutorial
calendar-iconTuesday 16 May 2023 times-icon18:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a YouTube channel

Tutorial
calendar-iconTuesday 16 May 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a Google My Business location

Tutorial
calendar-iconTuesday 16 May 2023 times-icon20:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a Pinterest business account

Tutorial
calendar-iconTuesday 16 May 2023 times-icon20:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a LinkedIn personal profile and CV

Tutorial
calendar-iconTuesday 16 May 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a LinkedIn company page

Tutorial
calendar-iconTuesday 16 May 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use an Instagram business profile

Tutorial
calendar-iconWednesday 17 May 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Create Instagram posts with Creator studio & Business Suite

Tutorial
calendar-iconWednesday 17 May 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content research

How to find ideas for your content strategy using tools

Tutorial
calendar-iconMonday 22 May 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 22 May 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to produce & distribute audio podcasts

Lecture
calendar-iconMonday 22 May 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Canva.com to design different graphics

Tutorial
calendar-iconMonday 22 May 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content marketing strategy & calendar

The content marketing strategy

Lecture
calendar-iconTuesday 23 May 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content production

Lecture
calendar-iconTuesday 23 May 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content distribution

Lecture
calendar-iconTuesday 23 May 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content promotion

Lecture
calendar-iconTuesday 23 May 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content marketing evaluation & metrics

Lecture
calendar-iconTuesday 23 May 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content marketing strategy workshop

Prepare a content marketing strategy

Team Exercise
calendar-iconWednesday 24 May 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your content marketing strategy

Presentation
calendar-iconWednesday 24 May 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search engine optimization (SEO) - on site/page

The search engines & search engine optimization

Lecture
calendar-iconMonday 29 May 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content optimization for search engines

Lecture
calendar-iconMonday 29 May 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Technical optimization for search engines

Lecture
calendar-iconMonday 29 May 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search engine optimization (SEO) - off site/page

Link building

Lecture
calendar-iconTuesday 30 May 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search engine optimization (SEO) - check-up

How to use SeoSiteCheckup.com to check any website

Tutorial
calendar-iconTuesday 30 May 2023 times-icon20:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Screaming Frog to check any website

Tutorial
calendar-iconTuesday 30 May 2023 times-icon20:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Ahrefs.com to check any website

Tutorial
calendar-iconTuesday 30 May 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

SEO evaluation (audit) & metrics

Tutorial
calendar-iconTuesday 30 May 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search engine optimization (SEO) - check-up workshop

Check S.E.O. on a website and generate a report

Team Exercise
calendar-iconWednesday 31 May 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present the S.E.O. report and suggestions

Presentation
calendar-iconWednesday 31 May 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media marketing strategy

The social media marketing

Lecture
calendar-iconMonday 12 June 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media accounts

Tutorial
calendar-iconMonday 12 June 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media posting

Lecture
calendar-iconMonday 12 June 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Hootsuite.com mashup tool

Lecture
calendar-iconTuesday 13 June 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media live listening & marketing

Lecture
calendar-iconTuesday 13 June 2023 times-icon19:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media customer care

Lecture
calendar-iconTuesday 13 June 2023 times-icon19:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media engagement

Lecture
calendar-iconTuesday 13 June 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media crisis management

Lecture
calendar-iconTuesday 13 June 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media marketing evaluation & metrics

Tutorial
calendar-iconTuesday 13 June 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media marketing strategy workshop

Prepare different social media posts for a brand

Team Exercise
calendar-iconWednesday 14 June 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present the social media posts

Presentation
calendar-iconWednesday 14 June 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital advertising channels & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 19 June 2023 times-icon18:00 (4h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google advertising tags (goals)

Tutorial
calendar-iconTuesday 20 June 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google advertising audiences

Tutorial
calendar-iconTuesday 20 June 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google search advertising campaigns

Tutorial
calendar-iconTuesday 20 June 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google display advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

YouTube advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Discovery advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google remarketing advertising campaigns

Tutorial
calendar-iconWednesday 21 June 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Facebook business & ad manager

Tutorial
calendar-iconMonday 26 June 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Facebook & Instagram advertising tags

Tutorial
calendar-iconMonday 26 June 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Facebook & Instagram advertising audiences

Tutorial
calendar-iconMonday 26 June 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Facebook & Instagram advertising creatives & Creative Hub

Tutorial
calendar-iconMonday 26 June 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Facebook & Instagram awareness advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Facebook & Instagram engagement advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Facebook & Instagram sales advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Facebook & Instagram remarketing advertising campaigns

Tutorial
calendar-iconTuesday 27 June 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

LinkedIn advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

TikTok advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Twitter advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Pinterest advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Quora advertising campaigns

Tutorial
calendar-iconWednesday 28 June 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Premium display advertising campaigns

Tutorial
calendar-iconMonday 03 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Programmatic display advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Native advertising campaigns

Lecture
calendar-iconMonday 03 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Affiliate advertising campaigns (marketing)

Tutorial
calendar-iconMonday 03 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital advertising strategy & media plan

Targeting the right advertising audiences

Tutorial
calendar-iconTuesday 04 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Calculating advertising campaign estimations

Lecture
calendar-iconTuesday 04 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Forming an advertising media plan

Lecture
calendar-iconTuesday 04 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Preparing your advertising creatives

Lecture
calendar-iconTuesday 04 July 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising campaigns evalution & metrics

Lecture
calendar-iconTuesday 04 July 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconWednesday 05 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital media plan

Presentation
calendar-iconWednesday 05 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconMonday 10 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

E-mail marketing campaigns & metrics

Lecture
calendar-iconMonday 10 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Mobile marketing campaigns (SMS, Viber, Whatsapp) & metrics

Lecture
calendar-iconMonday 10 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Mailchimp.com e-mail marketing platform

Tutorial
calendar-iconMonday 10 July 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Apifon.com mobile marketing platform

Tutorial
calendar-iconMonday 10 July 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Influencer marketing strategy

The influencer marketing & metrics

Lecture
calendar-iconTuesday 11 July 2023 times-icon18:00 (2h) marker-iconZOOM PLATFORM

How to use Sussurus influencer marketing tool

Lecture
calendar-iconTuesday 11 July 2023 times-icon20:00 (30m) marker-iconZOOM PLATFORM

How to use Upfluence influencer marketing tool

Lecture
calendar-iconTuesday 11 July 2023 times-icon20:30 (30m) marker-iconZOOM PLATFORM

Digital reputation strategy

Online reputation management & metrics

Lecture
calendar-iconTuesday 11 July 2023 times-icon21:00 (1h) marker-iconZOOM PLATFORM

Monitoring digital marketing metrics

How to use Google Analytics 4 to monitor your engagement

Tutorial
calendar-iconWednesday 12 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
calendar-iconWednesday 12 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
calendar-iconWednesday 12 July 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor your retention

Tutorial
calendar-iconWednesday 12 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Reporting digital marketing results

The important metrics for all digital marketing tactics & strategies

Lecture
calendar-iconMonday 17 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to report digital marketing KPIs & metrics to your clients

Lecture
calendar-iconMonday 17 July 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Data Studio to design and share reports with your clients

Tutorial
calendar-iconMonday 17 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing reporting workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
calendar-iconTuesday 18 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital and social media report

Presentation
calendar-iconTuesday 18 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Growth marketing strategy

The growth marketing & metrics

Lecture
calendar-iconMonday 24 July 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy on a funnel

How to make a digital marketing funnel step-by-step

Lecture
calendar-iconMonday 24 July 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Complete digital marketing strategy & budget

A digital marketing strategy

Lecture
calendar-iconTuesday 25 July 2023 times-icon18:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to research the market & competition for a digital marketing strategy

Lecture
calendar-iconTuesday 25 July 2023 times-icon18:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to decide a creative concept for a digital marketing strategy

Lecture
calendar-iconTuesday 25 July 2023 times-icon19:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to decide your digital marketing strategy tactics

Lecture
calendar-iconTuesday 25 July 2023 times-icon19:30 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to set an action plan/timeline for your digital marketing strategy

Lecture
calendar-iconTuesday 25 July 2023 times-icon20:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to calculate the total budget for your digital marketing strategy

Lecture
calendar-iconTuesday 25 July 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to present your digital marketing strategy

Lecture
calendar-iconTuesday 25 July 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Complete digital marketing strategy & budget workshop

Present your digital and social media strategy

Presentation
calendar-iconWednesday 26 July 2023 times-icon16:00 (4h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing job positions

Finding a job in digital marketing industry

Lecture
calendar-iconMonday 31 July 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing services

Offering digital marketing services & running an agency

Lecture
calendar-iconMonday 31 July 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Course summary & epilogue

Lecture
calendar-iconMonday 31 July 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Exams & graduation

Final exams

Final Exam
calendar-iconTuesday 01 August 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - ROOM ZEPHYROS

Graduation ceremony

Networking event
calendar-iconTuesday 01 August 2023 times-icon20:00 (4h) marker-iconTHE MET HOTEL - SKY BAR (ROOF)

A course is only as good as the people who teach you

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Panos

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex

Alex Charalampidis

Managing Director, MONKS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Mary

Mary Golidopoulou

Search Ads Specialist, Ladder.

Nano

Nano Papaioannou

Digital Content Manager, Copyartist.

Eleanna

Eleanna Petsa

SEO Specialist, Kaizen Gaming.

Olga

Olga Pitsari

Co-Founder and Creative Content, BOLDOT.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Lina

Lina Stoumpou

Co-founder, CMO, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Training location in Thessaloniki

ONOMA Hotel

Monastiriou 24, Thessaloniki 546 29


Training Hall: Living Room Hall 1 (1st Floor)

Frequently asked questions & answers for Thes/niki

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Is there a deadline to my enrollment?

Yes. You can enroll even 1 day before the kick-off event if there are available tickets. But sometimes, our tickets are sold out way before our kick-off day, so you should be aware of the the available tickets left in order to not miss your spot at our course.

Prices & payments

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

 

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Do I need a laptop to attend? Do I need any programs or apps installed?

During our course, a laptop is good to have in order to keep up with all lectures/live tutorials or personal exercises. We always provide free wi-fi access and power supply for all attendants. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Certification

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: