Masterclass in Digital & Social Media Marketing, Thessaloniki, September 2023

1959 students graduated until today
  • 12

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Total hours

139

(25 of them are hands-on exercises)

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Dates

September 25, 2023 - December 13, 2023


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Days & time

Every Monday, Tuesday, Wednesday - 18:00-22:00


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Language

Lessons & presentations in Greek (στα Ελληνικά)


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Certification

You get a Professional Diploma


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Graduates

1959 students graduated until today

About our digital marketing course in Thessaloniki

Syllabus

This advanced training program is designed to provide you with a comprehensive understanding of digital marketing strategies, platforms, networks, tools, and results. Throughout the course, you will be presented with a series of step-by-step lectures, tutorials, and hands-on exercises that will equip you with the necessary skills to excel in the field of digital marketing. Our team of experts will guide you through each module, ensuring that you have a thorough understanding of the subject matter.

We understand the importance of staying up-to-date with the latest trends and developments in the digital marketing industry. As such, our course is designed to cover a wide range of topics, including but not limited to content marketing, search engine optimization, social media marketing, email & mobile automations, advertising campaigns, influencer marketing & many more.

Industry recognizable credentials

Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.

Learning in a classroom

Our education program is conducted in a classroom setting, where you will have the opportunity to specialize in digital marketing. Our courses are held in Thessaloniki every Monday, Tuesday, and Wednesday from 18:00 to 22:00. During these sessions, you collaborate with other students on group exercises and presentations, which will further enhance your learning experience. With our program, you can become an expert in less than three months.

Special price for your stay in Thessaloniki

We understand that accommodation can be a concern for our students. Therefore, we have partnered with The Caravan Bed & Breakfast to offer a special price for a double room with breakfast included. This offer is exclusively available to our students who require lodging in Thessaloniki. Simply claim the offer after you enroll.

Enroll now and get another course for free!

By enrolling in Thessaloniki, you will receive free access to our video-on-demand course E-Learning Masterclass in Digital & Social Media Marketing. This is an opportunity that you do not want to miss.

Award-winning education

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:

1. Best Digital & Social Media Marketing Education
2. Best 
Digital Marketing E-learning Course
3. Best 
Digital Marketing Course Multi-Channel Content Strategy
4. Best 
Digital Marketing Course Multichannel Social Media
5. Best 
Digital Marketing Course Inbound Funnel Performance
6. Best 
Digital Marketing Course Product-Market-Fit
7. Best 
Course for Growth Marketing Performance in Info Products
8. Best 
Course for Growth Marketing Performance in B2B Services
9. Best Online Digital Marketing Education
10. Best Lifelong Learning & Employability - Reskilling/Upskilling

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital marketing training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • understand the features of all demonstrated platforms, networks, and tools.
  • identify problems, plan, and develop problem-solving strategies which you can optimize.
  • create cohesive, persuasive content or creatives and distribute them to others.
  • evaluate all different insights, analytics, metrics, and relevant KPIs in order to make informed decisions im the realm of digital marketing
  • sell services to your customers as an authority, set up and manage their accounts.
  • apply everything yoy know to secure a successful career in thie field.

Benefits of obtaining our digital marketing education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Additionally, access your video-on-demand learning for the duration of your training. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Syllabus Manager

Tolis Aivalis

The best digital marketing training in Thessaloniki

Marketing & digital marketing fundamentals

Students welcome and registration

Networking event
calendar-iconMonday 25 September 2023 times-icon17:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Course overview

Lecture
calendar-iconMonday 25 September 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

The marketing mix

Lecture
calendar-iconMonday 25 September 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

The digital marketing fundamentals

Lecture
calendar-iconMonday 25 September 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

The customer, the journey, the funnel

Lecture
calendar-iconMonday 25 September 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Digital marketing URLs & UTMs

UTMs strategy for links

Lecture
calendar-iconTuesday 26 September 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

UTMs monitoring with Google Analytics

calendar-iconTuesday 26 September 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 26 September 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 26 September 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Websites

Website design & development preparation

Lecture
calendar-iconWednesday 27 September 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Website design & development process

Lecture
calendar-iconWednesday 27 September 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Website landing pages conversion rate optimization

Lecture
calendar-iconWednesday 27 September 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Social media platforms

X (Twitter) account & community building

Lecture
calendar-iconMonday 02 October 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

TikTok account & community building

Tutorial
calendar-iconMonday 02 October 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Instagram account & community building

Lecture
calendar-iconMonday 02 October 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

LinkedIn personal profile & community building

Tutorial
calendar-iconTuesday 03 October 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

LinkedIn page & community building

Tutorial
calendar-iconTuesday 03 October 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

YouTube channel & community building

Tutorial
calendar-iconTuesday 03 October 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google my business account & community building

Tutorial
calendar-iconTuesday 03 October 2023 times-icon21:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Pinterest account & community building

Tutorial
calendar-iconTuesday 03 October 2023 times-icon21:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook page & community building

Tutorial
calendar-iconWednesday 04 October 2023 times-icon18:00 (4h) marker-iconTHE MET HOTEL - OSTRIA HALL

Content research

How to find ideas for your content strategy using tools

Tutorial
calendar-iconMonday 09 October 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 09 October 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

How to use Canva.com to design different graphics

Tutorial
calendar-iconMonday 09 October 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - SIROCCO HALL

Content marketing strategy & calendar

The content marketing strategy

Lecture
calendar-iconTuesday 10 October 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Content production

Lecture
calendar-iconTuesday 10 October 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Content distribution

Lecture
calendar-iconTuesday 10 October 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Content promotion

Lecture
calendar-iconTuesday 10 October 2023 times-icon21:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Content marketing evaluation & metrics

Lecture
calendar-iconTuesday 10 October 2023 times-icon21:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Content marketing strategy workshop

Prepare a content marketing strategy

Team Exercise
calendar-iconWednesday 11 October 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Present your content marketing strategy

Presentation
calendar-iconWednesday 11 October 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Search engine optimization on-site/on-page

The search engine optimization strategy

Lecture
calendar-iconMonday 16 October 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Onsite/page content optimization

Lecture
calendar-iconMonday 16 October 2023 times-icon19:00 (2h) marker-iconTHE MET HOTEL - SIROCCO HALL

Onsite/page technical optimization

Lecture
calendar-iconMonday 16 October 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Search engine optimization - backlinks

Offsite/page links building strategy

Lecture
calendar-iconTuesday 17 October 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Search engine optimization check-up

Website content & technical checkup with tools

Tutorial
calendar-iconTuesday 17 October 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Backlinks profile checkup with tools

Tutorial
calendar-iconTuesday 17 October 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Search engine optimization workshop

Check S.E.O. on a website and generate a report

Team Exercise
calendar-iconWednesday 18 October 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Present the S.E.O. report and suggestions

Presentation
calendar-iconWednesday 18 October 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media marketing strategy & calendar

The social media marketing strategy

Lecture
calendar-iconMonday 23 October 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media accounts & followers

Tutorial
calendar-iconMonday 23 October 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media posting

Lecture
calendar-iconMonday 23 October 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media marketing evaluation & metrics

Tutorial
calendar-iconMonday 23 October 2023 times-icon21:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Hootsuite.com mashup tool

Lecture
calendar-iconTuesday 24 October 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media live listening & marketing

Lecture
calendar-iconTuesday 24 October 2023 times-icon19:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media customer care

Lecture
calendar-iconTuesday 24 October 2023 times-icon19:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media engagement

Lecture
calendar-iconTuesday 24 October 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media crisis management

Lecture
calendar-iconTuesday 24 October 2023 times-icon21:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media marketing strategy workshop

Prepare different social media posts for a brand

Team Exercise
calendar-iconWednesday 25 October 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Present the social media posts

Presentation
calendar-iconWednesday 25 October 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 30 October 2023 times-icon18:00 (4h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google advertising tags (goals) & conversion events

Tutorial
calendar-iconTuesday 31 October 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google advertising audiences

Tutorial
calendar-iconTuesday 31 October 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google search advertising campaigns

Tutorial
calendar-iconTuesday 31 October 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google display advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

YouTube advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google Discovery advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google remarketing advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook ad account & ad manager

Tutorial
calendar-iconMonday 06 November 2023 times-icon18:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook business manager

Tutorial
calendar-iconMonday 06 November 2023 times-icon18:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook & Instagram advertising tags & events

Tutorial
calendar-iconMonday 06 November 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook & Instagram advertising audiences

Tutorial
calendar-iconMonday 06 November 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook & Instagram advertising creatives & Creative Hub

Tutorial
calendar-iconMonday 06 November 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook & Instagram awareness advertising campaigns

Tutorial
calendar-iconTuesday 07 November 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook & Instagram engagement advertising campaigns

Tutorial
calendar-iconTuesday 07 November 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook & Instagram sales advertising campaigns

Tutorial
calendar-iconTuesday 07 November 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Facebook & Instagram remarketing advertising campaigns

Tutorial
calendar-iconTuesday 07 November 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Premium display advertising campaigns

Tutorial
calendar-iconWednesday 08 November 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Programmatic display advertising campaigns

Lecture
calendar-iconWednesday 08 November 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Native advertising campaigns

Lecture
calendar-iconWednesday 08 November 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Affiliate advertising campaigns (marketing)

Tutorial
calendar-iconWednesday 08 November 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

LinkedIn advertising campaigns

Tutorial
calendar-iconMonday 13 November 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

TikTok advertising campaigns

Tutorial
calendar-iconMonday 13 November 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

X (Twitter) advertising campaigns

Tutorial
calendar-iconMonday 13 November 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Pinterest advertising campaigns

Tutorial
calendar-iconMonday 13 November 2023 times-icon21:00 (30m) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Quora advertising campaigns

Tutorial
calendar-iconMonday 13 November 2023 times-icon21:30 (30m) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Advertising strategy & media plan

The advertising strategy & media plan

Lecture
calendar-iconTuesday 14 November 2023 times-icon18:00 (4h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconWednesday 15 November 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Present your digital media plan

Presentation
calendar-iconWednesday 15 November 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - ZEPHYROS HALL

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconMonday 20 November 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

E-mail marketing strategy

Lecture
calendar-iconMonday 20 November 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconMonday 20 November 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Mailchimp.com e-mail marketing platform

Tutorial
calendar-iconMonday 20 November 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconTuesday 21 November 2023 times-icon18:00 (3h) marker-iconTHE MET HOTEL - OSTRIA HALL

How to use influencer marketing tools

Lecture
calendar-iconTuesday 21 November 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Monitoring with Google Analytics 4

Google Analytics 4 to monitor conversions and your funnel

Tutorial
calendar-iconMonday 27 November 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google Analytics 4 to monitor your retention

Tutorial
calendar-iconMonday 27 November 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google Analytics 4 to monitor your acquisition sources

Tutorial
calendar-iconMonday 27 November 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google Analytics 4 to monitor your engagement

Tutorial
calendar-iconMonday 27 November 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing reporting

Important digital marketing metrics

Lecture
calendar-iconTuesday 28 November 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing reporting

Lecture
calendar-iconTuesday 28 November 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google Looker Studio reporting tool

Tutorial
calendar-iconTuesday 28 November 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing reporting workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
calendar-iconWednesday 29 November 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Present your digital and social media report

Presentation
calendar-iconWednesday 29 November 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy & budget

The digital marketing strategy

Lecture
calendar-iconMonday 04 December 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy research

Lecture
calendar-iconMonday 04 December 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy creative concept

Lecture
calendar-iconMonday 04 December 2023 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy tactics

Lecture
calendar-iconMonday 04 December 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy budget & timeline

Lecture
calendar-iconTuesday 05 December 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy presentation

Lecture
calendar-iconTuesday 05 December 2023 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy on a funnel

Lecture
calendar-iconTuesday 05 December 2023 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy presentations

Present your digital and social media strategy

Presentation
calendar-iconMonday 11 December 2023 times-icon18:00 (4h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing professionals & services

Digital marketing professionals & how to get a job

Lecture
calendar-iconTuesday 12 December 2023 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing services & how to start a business/agency

Lecture
calendar-iconTuesday 12 December 2023 times-icon19:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Course summary & epilogue

Course summary & epilogue

Lecture
calendar-iconTuesday 12 December 2023 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Exams & graduation

Final exams

Final Exam
calendar-iconWednesday 13 December 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - ROOM SIROCCO

Graduation ceremony

Networking event
calendar-iconWednesday 13 December 2023 times-icon20:00 (4h) marker-iconTHE MET HOTEL - AVENUE 48 (GROUND FLOOR)

Our instructors in Thessaloniki

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Elia

Elia Balta

Managing Director & Founder, Olive Creative Marketing House.

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Mary

Mary Golidopoulou

Digital Αdvertising Specialist, Iubenda.

Nano

Nano Papaioannou

Digital Content Manager, Copyartist.

Vasilis

Vasilis Pappas

Marketing Strategist & Email Consultant, Epixeirein.gr.

Olga

Olga Pitsari

Co-Founder and Creative Content, BOLDOT.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Demosthenis

Demosthenis Spiridis

Web 3.0 Marketing Strategist, zoltar.agency.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Training location in Thessaloniki

The MET Hotel

26is Oktovriou 48, 54627, Thessaloniki


Training takes place in: Ostria or Sirocco or Zephyros Room (-1 Floor). Please check schedule. 

Directions to MET Hotel: You can use our free shuttle bus transfer from and to the Aristotle Central Square.

Frequently asked questions & answers for Thes/niki

Before enrolling

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

 

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

 

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

 

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

 

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

 

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's in-class courses and e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

 

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

 

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

 

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

 

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

 

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Is there a specific enrollment deadline for this course in this particular city?

Yes, it is possible to enroll in the course even one day before the kick-off event, depending on the availability of tickets. However, it is important to note that our tickets can sell out well in advance of the kick-off day. Therefore, it is advisable to stay informed about the remaining available tickets to ensure you secure your spot and do not miss out on the opportunity to participate in the course.

Prices & payments

How do I pay? Do prices include taxes?

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

 

We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA bank transfer.

 

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to three (3) monthly payments.

E-learning courses

You can opt to split the total cost into up to four (4) monthly payments.

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your business can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information section. In the subsequent step, you will have the option to select a business payment method to complete the transaction.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

 

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments if you choose to pay in installments.

During the training

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

 

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

 

Training presentations & bonus material

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. In the in-class courses, the exercises are conducted as group work, whereas in the e-learning format, participants engage in the exercises individually. Overall, there are six (6) substantial practical assignments throughout the course that provide hands-on learning opportunities.

Certification

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.