Masterclass in Digital & Social Media Marketing, Thessaloniki, September 2022

In-class course & professional diploma

Awarded as the best digital marketing course in Thessaloniki

A digital marketing training with a recognizable professional diploma delivered on site in Thessaloniki, Greece. Includes all digital marketing strategies & platforms, social media, tactics and tools. Offers thorough step-by-step lectures, tutorials and hands-on exercises. Awarded as the 'Best Digital & Social Media Marketing Education' in Greece, by Social Media World.

Outcomes of this digital marketing training

After completing this course you will be able to:

  • Obtain the most advanced in-demand certification in digital marketing
  • Fully understand the features of all digital & social media channels.
  • Have the ability to setup your business or your customers in all digital marketing platforms.
  • Identify problems, evaluate problem-solving strategies, and develop solutions.
  • Demonstrate the ability to evaluate all different insights, analytics and metrics.
  • Create cohesive, persuasive content and distribute it to others
  • Create amazing ad creatives and social media posts.
  • Plan and run advanced advertising campaigns in different platforms.
  • Integrate and apply digital marketing strategies and propose concepts.
  • Work in any digital marketing position and immediately find a job.
  • Sell digital marketing services to others.
  • Train others about digital marketing.

Training delivery: 3 months in a class

This course takes place every week (Monday, Tuesday, Wednesday) in a class in Thessaloniki, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations. After completing online exams they get a professional recognizable diploma. 

Course academic level

This course is an EQF 5 level training program and has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the top universities and driven by the latest updates in the digital & social media marketing industry.

Start working immediately in digital marketing

This professional training and certification is your best step towards thriving in a career as a certified Digital Marketing Specialist/Professional. We support you during your training, even after your graduation in order to achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality and excellent reputation of this training. It has a long track record as a catalyst for change and is trusted by thousands of top agencies, brands and corporations. Meet employers’ expectations by gaining real practical experience.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course of 150 hours of video-on-demand! Complete our training faster than others, save your budget, and boost your speed to market.

Get accommodation in Thessaloniki during the course

Caravan Bed & Breakfast offers a special price for a double room + breakfast to our students who need a hotel in Thessaloniki. Just claim the offer after you enroll.

  • September 19 - December 14, 2022 (3 months)

  • Mondays, Tuesdays, Wednesdays

  • Lessons in Greek (στα Ελληνικά)

  • Professional Diploma

  • 139 hours total training, 25 hours of team exercises

  • Online exams in the end

  • 1620 students graduated until today

  • 18:00 - 22:00 daily

Syllabus Manager

Tolis Aivalis

The benefits of studying in Thessaloniki

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

BONUS ACCESS TO OUR E-LEARNING!

Bonus access to our video-on-demand course for 6 months

ACCESS TO ALL INSTRUCTORS

Our students & alumni get free online interaction with instructors

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

A full digital marketing curriculum

Digital Marketing Mindset

Students welcome and registration

Networking event
Monday 02 May 2022 17:00 (1h) ONOMA HOTEL - LIBRARY (1ST FLOOR)

Course overview

Lecture
Monday 02 May 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

The digital marketing

Lecture
Monday 02 May 2022 19:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

The customer journey

Lecture
Monday 02 May 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

The customer funnel

Lecture
Monday 02 May 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Tuesday 03 May 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to protect your copyright and respect copyright of others

Lecture
Tuesday 03 May 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Marketing URLs & UTMs

How to work on UTMs strategy for your links

Lecture
Tuesday 03 May 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to monitor UTM information of your visitors in Google Analytics

Live Demo
Tuesday 03 May 2022 21:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to work with URL shorteners

Lecture
Tuesday 03 May 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Website & Landing Pages

Website content management systems (CMS) & e-shop platforms

Wednesday 04 May 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Website landing pages conversion rate optimization

Lecture
Wednesday 04 May 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

E-shop conversion rate optimization

Lecture
Wednesday 04 May 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Website designers and developers

Lecture
Wednesday 04 May 2022 21:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Monday 09 May 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Create Facebook Page posts with Creator studio & Business Suite

Tutorial
Monday 09 May 2022 19:00 (3h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a Twitter account

Tutorial
Tuesday 10 May 2022 18:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a TikTok account

Tutorial
Tuesday 10 May 2022 18:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a YouTube channel

Tutorial
Tuesday 10 May 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a Google My Business location

Tutorial
Tuesday 10 May 2022 20:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a Pinterest business account

Tutorial
Tuesday 10 May 2022 20:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a SnapChat account

Tutorial
Tuesday 10 May 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a Quora account

Tutorial
Tuesday 10 May 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use an Instagram business profile

Tutorial
Wednesday 11 May 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Create Instagram posts with Creator studio & Business Suite

Tutorial
Wednesday 11 May 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a LinkedIn personal profile and CV

Tutorial
Wednesday 11 May 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and use a LinkedIn company page

Tutorial
Wednesday 11 May 2022 21:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content Research

How to research ideas for your content with tools

Tutorial
Monday 16 May 2022 18:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to research keywords for your content with tools

Tutorial
Monday 16 May 2022 18:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content Production

How to write search engine optimized articles for your blog

Lecture
Monday 16 May 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to produce & distribute audio podcasts

Monday 16 May 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Canva.com to design different graphics

Tutorial
Monday 16 May 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Lumen5.com to produce video explainers

Tutorial
Monday 16 May 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Tuesday 17 May 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to distribute and promote your content in different channels

Lecture
Tuesday 17 May 2022 19:00 (3h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Wednesday 18 May 2022 18:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your content marketing strategy

Presentation
Wednesday 18 May 2022 20:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Monday 23 May 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to optimize your website and pages content

Lecture
Monday 23 May 2022 19:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to optimize your website technical issues

Lecture
Monday 23 May 2022 21:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Tuesday 24 May 2022 18:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search Engine Optimization (S.E.O.) - Check-Up

How to use SeoSiteCheckup.com to check any website

Tutorial
Tuesday 24 May 2022 20:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Screaming Frog to check any website

Tutorial
Tuesday 24 May 2022 20:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Ubersuggest.com to check any website

Tutorial
Tuesday 24 May 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to make an S.E.O. report for any website

Tutorial
Tuesday 24 May 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Wednesday 25 May 2022 18:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present the S.E.O. report and suggestions

Presentation
Wednesday 25 May 2022 20:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Monday 30 May 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to form a social media posts calendar and post frequently

Lecture
Monday 30 May 2022 19:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to gain your social media followers

Lecture
Monday 30 May 2022 19:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create great posts and stories customized for different social networks

Lecture
Monday 30 May 2022 20:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Tuesday 31 May 2022 18:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Hootsuite.com mashup tool to listen to what people post

Tutorial
Tuesday 31 May 2022 18:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to respond to trends and people's posts with live marketing

Lecture
Tuesday 31 May 2022 19:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to respond to customer reviews, messages and questions

Lecture
Tuesday 31 May 2022 19:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to grow and engage your community with different tactics

Lecture
Tuesday 31 May 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to respond to complaints and manage crisis

Lecture
Tuesday 31 May 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to evaluate social media marketing results

Tutorial
Tuesday 31 May 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Wednesday 01 June 2022 18:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present the social media posts

Presentation
Wednesday 01 June 2022 20:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Monday 06 June 2022 18:00 (4h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Facebook business manager for agencies

Tutorial
Tuesday 07 June 2022 18:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use personal Facebook ad account & manager

Tutorial
Tuesday 07 June 2022 18:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and manage tags on Facebook ads manager

Tutorial
Tuesday 07 June 2022 19:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and manage audiences on Facebook ads manager

Tutorial
Tuesday 07 June 2022 19:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Facebook Audience Insights

Tutorial
Tuesday 07 June 2022 20:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Facebook and Instagram Creative Hub for mockups

Tutorial
Tuesday 07 June 2022 20:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run reach advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 07 June 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run awareness advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 07 June 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run traffic advertising campaigns on Facebook and Instagram

Tutorial
Wednesday 08 June 2022 18:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run conversions advertising campaigns on Facebook and Instagram

Tutorial
Wednesday 08 June 2022 18:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run lead advertising campaigns on Facebook and Instagram

Tutorial
Wednesday 08 June 2022 19:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run engagement & messages advertising campaigns on Facebook and Instagram

Tutorial
Wednesday 08 June 2022 19:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run catalogue sales advertising campaigns on Facebook and Instagram

Tutorial
Wednesday 08 June 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run Facebook and Instagram remarketing campaigns

Tutorial
Wednesday 08 June 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Facebook and Instagram ad manager dashboard and reports

Tutorial
Wednesday 08 June 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google ads manager account for agencies

Tutorial
Monday 13 June 2022 18:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use personal Google ad account

Tutorial
Monday 13 June 2022 18:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and manage Google ads tags (goals)

Tutorial
Monday 13 June 2022 19:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to create and manage Google ads audiences

Tutorial
Monday 13 June 2022 19:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Monday 13 June 2022 20:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Monday 13 June 2022 20:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to match targeted keywords with Google search ad creatives

Lecture
Monday 13 June 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

The Google search ad campaigns metrics & KPIs

Lecture
Monday 13 June 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Tuesday 14 June 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Tuesday 14 June 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Tuesday 14 June 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run Google remarketing campaigns

Tutorial
Tuesday 14 June 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google ad account dashboard and reports

Tutorial
Tuesday 14 June 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run advertising campaigns on premium publishers

Lecture
Wednesday 15 June 2022 18:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run programmatic display advertising campaigns on premium publishers

Lecture
Wednesday 15 June 2022 20:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run native advertising campaigns on premium publishers

Lecture
Wednesday 15 June 2022 20:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Wednesday 15 June 2022 21:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run advertising campaigns on LinkedIn

Tutorial
Monday 20 June 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run advertising campaigns on TikTok

Tutorial
Monday 20 June 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run advertising campaigns on Twitter

Tutorial
Monday 20 June 2022 20:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run advertising campaigns on Snapchat

Tutorial
Monday 20 June 2022 20:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run advertising campaigns on Pinterest

Tutorial
Monday 20 June 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run advertising campaigns on Quora

Tutorial
Monday 20 June 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Performance Marketing (Campaigns Conversion Rate Optimization)

How to do performance marketing with Google advertising

Tutorial
Tuesday 21 June 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to do performance marketing with Facebook & Instagram advertising

Tutorial
Tuesday 21 June 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Advertising Strategy & Plan

How to evaluate media channels for your plan

Tutorial
Tuesday 21 June 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to form and advertising strategy and calculate budget

Lecture
Tuesday 21 June 2022 21:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Wednesday 22 June 2022 18:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital media plan

Presentation
Wednesday 22 June 2022 20:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Monday 27 June 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run e-mail marketing campaigns

Lecture
Monday 27 June 2022 19:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Monday 27 June 2022 19:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Mailchimp.com e-mail marketing platform

Tutorial
Monday 27 June 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Apifon.com mobile marketing platform

Tutorial
Monday 27 June 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Chatfuel.com chatbot platform

Tutorial
Monday 27 June 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Tuesday 28 June 2022 18:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Sussurus influencer marketing tool

Lecture
Tuesday 28 June 2022 20:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Upfluence influencer marketing tool

Lecture
Tuesday 28 June 2022 20:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Reputation Strategy

The fake & deep fake content

Lecture
Tuesday 28 June 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to manage online reputation with Astroturfing

Lecture
Tuesday 28 June 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your engagement

Tutorial
Monday 04 July 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Monday 04 July 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
Monday 04 July 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Analytics 4 to monitor your retention

Tutorial
Monday 04 July 2022 21:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Reporting Digital Marketing Results

The important metrics for all digital marketing tactics & strategies

Lecture
Tuesday 05 July 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to report digital marketing KPIs & metrics to your clients

Lecture
Tuesday 05 July 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Google Data Studio to design and share reports with your clients

Tutorial
Tuesday 05 July 2022 20:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Wednesday 06 July 2022 18:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital and social media report

Presentation
Wednesday 06 July 2022 20:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Growth Marketing on a Funnel

The growth marketing methodology on a full funnel

Lecture
Monday 11 July 2022 18:00 (2h) ZOOM PLATFORM

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Monday 11 July 2022 20:00 (2h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Tuesday 12 July 2022 18:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to research the market & competition for a digital marketing strategy

Lecture
Tuesday 12 July 2022 18:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to decide a creative concept for a digital marketing strategy

Lecture
Tuesday 12 July 2022 19:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to decide your digital marketing strategy tactics

Lecture
Tuesday 12 July 2022 19:30 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to set an action plan/timeline for your digital marketing strategy

Lecture
Tuesday 12 July 2022 20:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to calculate the total budget for your digital marketing strategy

Lecture
Tuesday 12 July 2022 21:00 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to present your digital marketing strategy

Lecture
Tuesday 12 July 2022 21:30 (30m) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 16 July 2022 16:00 (4h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Marketing Jobs

How to work in digital marketing job positions

Lecture
Monday 18 July 2022 18:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital Marketing Services

How to analyze costs & prices for your digital marketing services

Lecture
Monday 18 July 2022 19:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to launch and run a digital and social media marketing agency

Lecture
Monday 18 July 2022 20:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Course summary & epilogue

Lecture
Monday 18 July 2022 21:00 (1h) ONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Exams & Graduation

Final exams

Final Exam
Wednesday 20 July 2022 18:00 (2h) THE MET HOTEL - ROOM ZEPHYROS

Graduation ceremony

Networking event
Wednesday 20 July 2022 20:00 (20h) THE MET HOTEL - SKY BAR (ROOF)

A course is only as good as the people who teach you

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex

Alex Charalampidis

Managing Director, MONKS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Nikoleta

Nikoleta Gonianaki

Head of SMEs, Apifon.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Jacob

Jacob Zangelidis

Growth Consultant,

Awesome things our graduates say

Training location in Thessaloniki

ONOMA Hotel

Monastiriou 24, Thessaloniki 546 29


Training Hall: Living Room Hall 1 (1st Floor)

Frequently asked questions & answers for Thes/niki

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

Is there a deadline to my enrollment?

Yes. You can enroll even 1 day before the kick-off event if there are available tickets.

But sometimes, our tickets are sold out way before our kick-off day, so you should be aware of the the available tickets left in order to not miss your spot at our course.

What is the difference between this in-class course and your e-learning masterclass?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

Τhe differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.x. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

During our course, a laptop is good to have in order to keep up with all lectures/live tutorials or personal exercises. We always provide free wi-fi access and power supply for all attendants. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do I get a certification?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma. Students who do not pass the exams receive a certificate of completion.

Do your courses have exams? What if I fail?

Yes, you take exams on the last day of our course when you complete your training. In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Can I download my certification?

Yes, you can download your diploma or certification through your account, after completing the examination.

What does my certification writes on it?

Here is a sample of our professional diplomas: [IMAGE]

Is the certification recognized in the marketplace?

We hold one of the best reports in the market both in Greece and in Europe. The biggest agencies & brands consider our education excellent, as we create professionals that could immediately hire. The professional diplomas we provide are recognized as the most valid on the market, as they are given only after examinations. Conclusively, we are awarded as the best digital marketing course in Greece every year since 2016 for our material, education & quality.

After the course

Can I have access to the teaching material after I complete a course?

Yes, you can gain acces through our annual subscription program for our alumni. You are given access to all our videos & written material (PDFs) for a year, with just 199 euros.

You can have more information on the Knowcrunch Elite page.

What skills do I gain after completing your courses?

This course is not just about understanding and it is not, by any means, strictly theoretical. It is about being able to implement and thrive in your market. After successfully completing this course you will be able to understand the web & social media consumer behaviours & decisions, and compare & leverage all digital & social media channels & tools in your work. Specifically: 

• Draft complete digital & social media strategies & action plans with a detailed budget (content marketing strategy, SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy)

• Include digital & social media campaigns & tools into your communication & media mix Implement anything

• Find, evaluate and manage digital & social media service providers & partners

• Execute your strategies through a project structure, with milestones, deliverables and KPIs

• Increase conversions, generate more sales while reducing your expenses & budget spending

• Hire digital & social media executives and understand their terminology and skills Measure & evaluate results

• Monitor & optimize the impact of your digital performance and effectiveness • Report all your digital & social media results, activities and KPIs Offer & sell services to others

• Start selling digital & social media services to your clients as a freelance professional

• Include digital & social media services in your business & revenue model for your company

Which are the positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

• Strategy & Sales positions

• Digital & Social Media PR/Marketing/Sales Manager or Consultant

• Digital & Social Media Head or Director Operational positions

• E-Commerce & E-shop Manager or Consultant

• Content Marketing Manager or Freelancer

• Social Media Marketing Manager or Freelancer

• Search Engine Optimization (SEO) Manager or Consultant

• Google Advertising (SEM) Manager or Consultant

• Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Consultant

• Premium Display Advertising Manager or Consultant (or Planner or Buyer)

• Affiliate Advertising Manager or Consultant (or Planner or Buyer)

• Messaging & Automation (mobile & email) Manager or Consultant

• Growth Hacker or Growth Marketer

• Performance Marketing Manager or Consultant

• Monitoring & Analytics Manager or Consultant

• Social Media Insights & Analytics Manager or Consultant Academic positions

• Digital & Social Media Trainer or Instructor

Can I find a job through Knowcrunch?

Our course is structured so that you can immediately apply what you learn. Our graduates are fully trained and can directly cope with a junior or senior job. We have an 82% absorption rate of our graduates from the market. At the same time, we are constantly posting job positions to our graduates through our online alumni group on Facebook in which everyone participates. We are constantly by the side of our students & we deal with the development of each one personally, especially after graduation, to help them thrive.

Can I apply for other optional certifications after I successfully complete one of Knowcrunch’s courses?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free of charge)

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

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