Professional Diploma in Digital & Social Media Marketing, January 2022, Athens

In-class course

The awarded course

A professional course with a recognizable certificate/diploma for all digital marketing strategies & platforms, social media, tactics and tools. Offers thorough step-by-step lectures, tutorials and hands-on exercises.

Outcomes of this course

After completing this course you will be able to:

  • Obtain the most advanced in-demand certification in digital marketing
  • Fully understand the features of all digital & social media channels.
  • Have the ability to setup your business or your customers in all digital marketing platforms.
  • Identify problems, evaluate problem-solving strategies, and develop solutions.
  • Demonstrate the ability to evaluate all different insights, analytics and metrics.
  • Create cohesive, persuasive content and distribute it to others
  • Create amazing ad creatives and social media posts.
  • Plan and run advanced advertising campaigns in different platforms.
  • Integrate and apply digital marketing strategies and propose concepts.
  • Work in any digital marketing position and immediately find a job.
  • Sell digital marketing services to others.
  • Train others about digital marketing.

Delivery: 3 months in a class

This course takes place every week in a class in Athens, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations. After completing this course they get final certificate. 

Level

This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the universities and driven by the latest updates in the digital & social media marketing industry.

Transform your career, start working immediately

This professional training and certificate is your best step towards thriving in a career as a certified Digital Marketing Specialist. After graduating, you will be able to immediately find a job or offer services. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

This is an award-winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course of 146 hours of video-on-demand! Complete our training faster than others, save your budget, and boost your speed to market.

Syllabus Manager

Tolis Aivalis

  • Jan 12 - April 01, 2022

  • Wednesdays, Thursdays & Fridays

  • Lessons in Greek (στα Ελληνικά)

  • Professional Diploma

  • 137 hours total training

  • Online exams in the end

  • 1446 students graduated until today

  • 18:00 - 22:00 (4 hours)

The benefits of studying with us

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

BONUS ACCESS TO OUR E-LEARNING!

Additional free access for 6 months to amazing videos

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

The most advanced topics

Digital Marketing Mindset

Students welcome and registration

Networking event
Wednesday 12 January 2022 17:00 (1h) STUDENTS LOUNGE

Course overview

Lecture
Wednesday 12 January 2022 18:00 (1h) E020 - LAB CENTER

The digital marketing

Lecture
Wednesday 12 January 2022 19:00 (1h) E020 - LAB CENTER

The online phenomena

Lecture
Wednesday 12 January 2022 20:00 (1h) E020 - LAB CENTER

The consumer and his online journey

Lecture
Wednesday 12 January 2022 21:00 (30m) E020 - LAB CENTER

The marketing & sales funnel

Lecture
Wednesday 12 January 2022 21:30 (30m) E020 - LAB CENTER

Website & Landing Pages

How to work with content management systems and e-shop platforms

Thursday 13 January 2022 18:00 (1h) E020 - LAB CENTER

How to optimize any landing page on your websites

Thursday 13 January 2022 19:00 (1h) E020 - LAB CENTER

How to optimize your e-shop

Lecture
Thursday 13 January 2022 20:00 (1h) E020 - LAB CENTER

How to work with website design & development agencies

Lecture
Thursday 13 January 2022 21:00 (1h) E020 - LAB CENTER

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Friday 14 January 2022 18:00 (1h) E020 - LAB CENTER

How to protect your copyright and respect copyright of others

Lecture
Friday 14 January 2022 19:00 (1h) E020 - LAB CENTER

Digital Marketing URLs & UTMs

How to work on UTMs strategy for your links

Lecture
Friday 14 January 2022 20:00 (1h) E020 - LAB CENTER

How to monitor UTM information of your visitors in Google Analytics

Live Demo
Friday 14 January 2022 21:00 (30m) E020 - LAB CENTER

How to work with URL shorteners

Lecture
Friday 14 January 2022 21:30 (30m) E020 - LAB CENTER

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Wednesday 19 January 2022 18:00 (1h) E020 - LAB CENTER

How to create posts for your Facebook Page with Creator studio

Tutorial
Wednesday 19 January 2022 19:00 (3h) E020 - LAB CENTER

How to create and use a Twitter account

Tutorial
Thursday 20 January 2022 18:00 (30m) E020 - LAB CENTER

How to create and use a TikTok account

Tutorial
Thursday 20 January 2022 18:30 (30m) E020 - LAB CENTER

How to create and use a YouTube channel

Tutorial
Thursday 20 January 2022 19:00 (1h) E020 - LAB CENTER

How to create and use a Google My Business location

Tutorial
Thursday 20 January 2022 20:00 (30m) E020 - LAB CENTER

How to create and use a Pinterest business account

Tutorial
Thursday 20 January 2022 20:30 (30m) E020 - LAB CENTER

How to create and use a SnapChat account

Tutorial
Thursday 20 January 2022 21:00 (30m) E020 - LAB CENTER

How to create and use a Quora account

Tutorial
Thursday 20 January 2022 21:30 (30m) E020 - LAB CENTER

How to create and use an Instagram business profile

Tutorial
Friday 21 January 2022 18:00 (1h) E020 - LAB CENTER

How to create posts for your Instagram account with Creator studio

Tutorial
Friday 21 January 2022 19:00 (1h) E020 - LAB CENTER

How to create and use a LinkedIn personal profile and CV

Tutorial
Friday 21 January 2022 20:00 (1h) E020 - LAB CENTER

How to create and use a LinkedIn company page

Tutorial
Friday 21 January 2022 21:00 (1h) E020 - LAB CENTER

Content Research

How to research ideas for your content with tools

Tutorial
Wednesday 26 January 2022 18:00 (30m) E020 - LAB CENTER

How to research keywords for your content with tools

Tutorial
Wednesday 26 January 2022 18:30 (30m) E020 - LAB CENTER

Content Production

How to write search engine optimized articles for your blog

Lecture
Wednesday 26 January 2022 19:00 (1h) E020 - LAB CENTER

How to produce & distribute audio podcasts

Wednesday 26 January 2022 20:00 (1h) E020 - LAB CENTER

How to use Canva.com to design different graphics

Tutorial
Wednesday 26 January 2022 21:00 (30m) E020 - LAB CENTER

How to use Lumen5.com to produce video explainers

Tutorial
Wednesday 26 January 2022 21:30 (30m) E020 - LAB CENTER

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Thursday 27 January 2022 18:00 (1h) E020 - LAB CENTER

How to distribute and promote your content in different channels

Lecture
Thursday 27 January 2022 19:00 (3h) E020 - LAB CENTER

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 28 January 2022 18:00 (2h) E020 - LAB CENTER

Present your content marketing strategy

Presentation
Friday 28 January 2022 20:00 (2h) E020 - LAB CENTER

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Wednesday 02 February 2022 18:00 (1h) E020 - LAB CENTER

How to optimize your website and pages content

Lecture
Wednesday 02 February 2022 19:00 (2h) E020 - LAB CENTER

How to optimize your website technical issues

Lecture
Wednesday 02 February 2022 21:00 (1h) E020 - LAB CENTER

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Thursday 03 February 2022 18:00 (2h) E020 - LAB CENTER

Search Engine Optimization (S.E.O.) - Check-Up

How to use SeoSiteCheckup.com to check any website

Tutorial
Thursday 03 February 2022 20:00 (30m) E020 - LAB CENTER

How to use Screaming Frog to check any website

Tutorial
Thursday 03 February 2022 20:30 (30m) E020 - LAB CENTER

How to use Ubersuggest.com to check any website

Tutorial
Thursday 03 February 2022 21:00 (30m) E020 - LAB CENTER

How to make an S.E.O. report for any website

Tutorial
Thursday 03 February 2022 21:30 (30m) E020 - LAB CENTER

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Friday 04 February 2022 18:00 (2h) E020 - LAB CENTER

Present the S.E.O. report and suggestions

Presentation
Friday 04 February 2022 20:00 (2h) E020 - LAB CENTER

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Wednesday 09 February 2022 18:00 (1h) E020 - LAB CENTER

How to form a social media posts calendar and post frequently

Lecture
Wednesday 09 February 2022 19:00 (30m) E020 - LAB CENTER

How to gain your social media followers

Lecture
Wednesday 09 February 2022 19:30 (30m) E020 - LAB CENTER

How to create great posts and stories customized for different social networks

Lecture
Wednesday 09 February 2022 20:00 (2h) E020 - LAB CENTER

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Thursday 10 February 2022 18:00 (30m) E020 - LAB CENTER

How to use Hootsuite.com mashup tool to listen to what people post

Tutorial
Thursday 10 February 2022 18:30 (30m) E020 - LAB CENTER

How to respond to trends and people's posts with live marketing

Lecture
Thursday 10 February 2022 19:00 (30m) E020 - LAB CENTER

How to respond to customer reviews, messages and questions

Lecture
Thursday 10 February 2022 19:30 (30m) E020 - LAB CENTER

How to grow and engage your community with different tactics

Lecture
Thursday 10 February 2022 20:00 (1h) E020 - LAB CENTER

How to respond to complaints and manage crisis

Lecture
Thursday 10 February 2022 21:00 (30m) E020 - LAB CENTER

How to evaluate social media marketing results

Tutorial
Thursday 10 February 2022 21:30 (30m) E020 - LAB CENTER

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Friday 11 February 2022 18:00 (2h) E020 - LAB CENTER

Present the social media posts

Presentation
Friday 11 February 2022 20:00 (2h) E020 - LAB CENTER

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Wednesday 16 February 2022 18:00 (3h) E020 - LAB CENTER

Google Tag Manager

Tutorial
Wednesday 16 February 2022 21:00 (1h) E020 - LAB CENTER

How to use Facebook business manager for agencies

Tutorial
Thursday 17 February 2022 18:00 (30m) E020 - LAB CENTER

How to use personal Facebook ad account & manager

Tutorial
Thursday 17 February 2022 18:30 (30m) E020 - LAB CENTER

How to create and manage tags on Facebook ads manager

Tutorial
Thursday 17 February 2022 19:00 (30m) E020 - LAB CENTER

How to create and manage audiences on Facebook ads manager

Tutorial
Thursday 17 February 2022 19:30 (30m) E020 - LAB CENTER

How to use Facebook Audience Insights

Tutorial
Thursday 17 February 2022 20:00 (30m) E020 - LAB CENTER

How to use Facebook and Instagram Creative Hub for mockups

Tutorial
Thursday 17 February 2022 20:30 (30m) E020 - LAB CENTER

How to run reach advertising campaigns on Facebook and Instagram

Tutorial
Thursday 17 February 2022 21:00 (30m) E020 - LAB CENTER

How to run awareness advertising campaigns on Facebook and Instagram

Tutorial
Thursday 17 February 2022 21:30 (30m) E020 - LAB CENTER

How to run traffic advertising campaigns on Facebook and Instagram

Tutorial
Friday 18 February 2022 18:00 (30m) E020 - LAB CENTER

How to run conversions advertising campaigns on Facebook and Instagram

Tutorial
Friday 18 February 2022 18:30 (30m) E020 - LAB CENTER

How to run lead advertising campaigns on Facebook and Instagram

Tutorial
Friday 18 February 2022 19:00 (30m) E020 - LAB CENTER

How to run engagement & messages advertising campaigns on Facebook and Instagram

Tutorial
Friday 18 February 2022 19:30 (30m) E020 - LAB CENTER

How to run catalogue sales advertising campaigns on Facebook and Instagram

Tutorial
Friday 18 February 2022 20:00 (1h) E020 - LAB CENTER

How to run Facebook and Instagram remarketing campaigns

Tutorial
Friday 18 February 2022 21:00 (30m) E020 - LAB CENTER

How to use Facebook and Instagram ad manager dashboard and reports

Tutorial
Friday 18 February 2022 21:30 (30m) E020 - LAB CENTER

How to use Google ads manager account for agencies

Tutorial
Wednesday 23 February 2022 18:00 (30m) E020 - LAB CENTER

How to use personal Google ad account

Tutorial
Wednesday 23 February 2022 18:30 (30m) E020 - LAB CENTER

How to create and manage Google ads tags (goals)

Tutorial
Wednesday 23 February 2022 19:00 (30m) E020 - LAB CENTER

How to create and manage Google ads audiences

Tutorial
Wednesday 23 February 2022 19:30 (30m) E020 - LAB CENTER

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Wednesday 23 February 2022 20:00 (30m) E020 - LAB CENTER

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Wednesday 23 February 2022 20:30 (30m) E020 - LAB CENTER

How to match targeted keywords with Google search ad creatives

Lecture
Wednesday 23 February 2022 21:00 (30m) E020 - LAB CENTER

The Google search ad campaigns metrics & KPIs

Lecture
Wednesday 23 February 2022 21:30 (30m) E020 - LAB CENTER

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Thursday 24 February 2022 18:00 (1h) E020 - LAB CENTER

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Thursday 24 February 2022 19:00 (1h) E020 - LAB CENTER

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Thursday 24 February 2022 21:00 () E020 - LAB CENTER

How to run Google remarketing campaigns

Tutorial
Thursday 24 February 2022 21:00 (30m) E020 - LAB CENTER

How to use Google ad account dashboard and reports

Tutorial
Thursday 24 February 2022 21:30 (30m) E020 - LAB CENTER

How to run advertising campaigns on LinkedIn

Tutorial
Friday 25 February 2022 18:00 (1h) E020 - LAB CENTER

How to run advertising campaigns on TikTok

Tutorial
Friday 25 February 2022 19:00 (1h) E020 - LAB CENTER

How to run advertising campaigns on Twitter

Tutorial
Friday 25 February 2022 20:00 (30m) E020 - LAB CENTER

How to run advertising campaigns on Snapchat

Tutorial
Friday 25 February 2022 20:30 (30m) E020 - LAB CENTER

How to run advertising campaigns on Pinterest

Tutorial
Friday 25 February 2022 21:00 (30m) E020 - LAB CENTER

How to run advertising campaigns on Quora

Tutorial
Friday 25 February 2022 21:30 (30m) E020 - LAB CENTER

How to run advertising campaigns on premium publishers

Lecture
Wednesday 02 March 2022 18:00 (2h) E020 - LAB CENTER

How to run programmatic display advertising campaigns on premium publishers

Lecture
Wednesday 02 March 2022 20:00 (30m) E020 - LAB CENTER

How to run native advertising campaigns on premium publishers

Lecture
Wednesday 02 March 2022 20:30 (30m) E020 - LAB CENTER

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Wednesday 02 March 2022 21:00 (1h) E020 - LAB CENTER

Performance Marketing (Campaigns Conversion Rate Optimization)

How to do performance marketing with Google advertising

Tutorial
Thursday 03 March 2022 18:00 (1h) E020 - LAB CENTER

How to do performance marketing with Facebook & Instagram advertising

Tutorial
Thursday 03 March 2022 19:00 (1h) E020 - LAB CENTER

Digital Advertising Strategy & Plan

How to evaluate media channels for your plan

Tutorial
Thursday 03 March 2022 20:00 (1h) E020 - LAB CENTER

How to form and advertising strategy and calculate budget

Lecture
Thursday 03 March 2022 21:00 (1h) E020 - LAB CENTER

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Friday 04 March 2022 18:00 (2h) E020 - LAB CENTER

Present your digital media plan

Presentation
Friday 04 March 2022 20:00 (2h) E020 - LAB CENTER

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Wednesday 09 March 2022 18:00 (1h) E020 - LAB CENTER

How to run e-mail marketing campaigns

Lecture
Wednesday 09 March 2022 19:00 (30m) E020 - LAB CENTER

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Wednesday 09 March 2022 19:30 (30m) E020 - LAB CENTER

How to use Mailchimp.com e-mail marketing platform

Tutorial
Wednesday 09 March 2022 20:00 (1h) E020 - LAB CENTER

How to use Apifon.com mobile marketing platform

Tutorial
Wednesday 09 March 2022 21:00 (30m) E020 - LAB CENTER

How to use Chatfuel.com chatbot platform

Tutorial
Wednesday 09 March 2022 21:30 (30m) E020 - LAB CENTER

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Thursday 10 March 2022 18:00 (2h) E020 - LAB CENTER

How to use Sussurus influencer marketing tool

Lecture
Thursday 10 March 2022 20:00 (30m) E020 - LAB CENTER

How to use Upfluence influencer marketing tool

Lecture
Thursday 10 March 2022 20:30 (30m) E020 - LAB CENTER

Digital Reputation Strategy

The fake & deep fake content

Lecture
Thursday 10 March 2022 21:00 (30m) E020 - LAB CENTER

How to manage online reputation with Astroturfing

Lecture
Thursday 10 March 2022 21:30 (30m) E020 - LAB CENTER

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Wednesday 16 March 2022 18:00 (1h) E020 - LAB CENTER

How to use Google Analytics 4 to monitor your engagement

Tutorial
Wednesday 16 March 2022 19:00 (1h) E020 - LAB CENTER

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
Wednesday 16 March 2022 20:00 (1h) E020 - LAB CENTER

How to use Google Analytics 4 to monitor your retention

Tutorial
Wednesday 16 March 2022 21:00 (1h) E020 - LAB CENTER

Reporting Digital Marketing Results

The important metrics for all digital marketing tactics & strategies

Lecture
Thursday 17 March 2022 18:00 (1h) E020 - LAB CENTER

How to report digital marketing KPIs & metrics to your clients

Lecture
Thursday 17 March 2022 19:00 (1h) E020 - LAB CENTER

How to use Google Data Studio to design and share reports with your clients

Tutorial
Thursday 17 March 2022 20:00 (2h) E020 - LAB CENTER

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Friday 18 March 2022 18:00 (2h) E020 - LAB CENTER

Present your digital and social media report

Presentation
Friday 18 March 2022 20:00 (2h) E020 - LAB CENTER

Growth Marketing on a Funnel

The growth hacking methodology on a full funnel

Lecture
Wednesday 23 March 2022 18:00 (2h) ZOOM PLATFORM

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Wednesday 23 March 2022 20:00 (2h) ZOOM PLATFORM

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Thursday 24 March 2022 18:00 (30m) E020 - LAB CENTER

How to research the market & competition for a digital marketing strategy

Lecture
Thursday 24 March 2022 18:30 (30m) E020 - LAB CENTER

How to decide a creative concept for a digital marketing strategy

Lecture
Thursday 24 March 2022 19:00 (30m) E020 - LAB CENTER

How to use different tactics in your digital marketing strategy

Lecture
Thursday 24 March 2022 19:30 (1h 30m) E020 - LAB CENTER

How to set an action plan/timeline for your digital marketing strategy

Lecture
Thursday 24 March 2022 21:00 (30m) E020 - LAB CENTER

How to calculate the total budget for your digital marketing strategy

Lecture
Thursday 24 March 2022 21:30 (30m) E020 - LAB CENTER

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 26 March 2022 16:00 (4h) E020 - LAB CENTER

Digital Marketing Jobs

How to work in digital marketing job positions

Lecture
Wednesday 30 March 2022 18:00 (1h) E020 - LAB CENTER

Digital Marketing Services

How to analyze costs & prices for your digital marketing services

Lecture
Wednesday 30 March 2022 19:00 (1h) E020 - LAB CENTER

How to launch and run a digital and social media marketing agency

Lecture
Wednesday 30 March 2022 20:00 (1h) E020 - LAB CENTER

Course summary & epilogue

Lecture
Wednesday 30 March 2022 21:00 (1h) E020 - LAB CENTER

Exams & Graduation

Final exams

Final Exam
Friday 01 April 2022 18:00 (2h) E020 - LAB CENTER

Graduation ceremony

Networking event
Friday 01 April 2022 20:00 (2h) E020 - LAB CENTER

The instructors

Tolis

Tolis Aivalis

Managing Partner, aival.com.

Panos

Panos Alefragis

Head of Digital & 360 advertising, thenewtons.gr.

George

George Arapogiannis

Managing Director, humanminds.eu.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Stavroula

Stavroula Kogka

Performance Marketing Manager, sem-wizard.com.

Natassa

Natassa Manitsa

Media & Communication Manager, expresspublishing.co.ukgr.

Vassilis

Vassilis Polyzos

Managing Director, thevscope.com.

Elena

Elena Spiropoulou

Managing Partner, cyberlaw.gr.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, seocopywriting.agency.

Omiros

Omiros Tsapalos

Managing Partner, strategycom.gr.

John

John Vlachogiannis

Head of Group Websites & SEO, eurobank.gr.

Nikos

Nikos Xydas

Managing Director, humble.gr.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, omd.gr.

Jacob

Jacob Zangelidis

Growth Consultant,

Awesome things our graduates say