Masterclass in Digital & Social Media Marketing, Athens, September 2023

1859 students graduated until today
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139

total hours (25 hours of exercises)

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September 13, 2023 - December 01, 2023


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18:00-22:00 (Wednesday, Thursday, Friday)

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Lessons in Greek (στα Ελληνικά)

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Professional diploma

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1859 students graduated until today

About our digital marketing course in Athens

Syllabus

This advanced training program is designed to provide you with a comprehensive understanding of digital marketing strategies, platforms, networks, tools, and results. Throughout the course, you will be presented with a series of step-by-step lectures, tutorials, and hands-on exercises that will equip you with the necessary skills to excel in the field of digital marketing. Our team of experts will guide you through each module, ensuring that you have a thorough understanding of the subject matter.

We understand the importance of staying up-to-date with the latest trends and developments in the digital marketing industry. As such, our course is designed to cover a wide range of topics, including but not limited to content marketing, search engine optimization, social media marketing, email & mobile automations, advertising campaigns, influencer marketing & many more.

Industry recognizable credentials

Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.

Education in a classroom

Our education program is conducted in a classroom setting, where you will have the opportunity to specialize in digital marketing. Our courses are held in Athens every Wednesday, Thursday, and Friday from 18:00 to 22:00. During these sessions, you collaborate with other students on group exercises and presentations, which will further enhance your learning experience. With our program, you can become an expert in less than three months.

Enroll now and get another course for free!

By enrolling in Athens, you will receive free access to our video-on-demand course E-Learning Masterclass in Digital & Social Media Marketing. This is an opportunity that you do not want to miss.

Award-winning education

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:

1. Best Digital & Social Media Marketing Education
2. Best
Digital Marketing E-learning Course
3. Best
Digital Marketing Course Multi-Channel Content Strategy
4. Best
Digital Marketing Course Multichannel Social Media
5. Best
Digital Marketing Course Inbound Funnel Performance
6. Best
Digital Marketing Course Product-Market-Fit
7. Best
Course for Growth Marketing Performance in Info Products
8. Best
Course for Growth Marketing Performance in B2B Services

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital marketing training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • understand the features of all demonstrated platforms, networks, and tools.
  • identify problems, plan, and develop problem-solving strategies which you can optimize.
  • create cohesive, persuasive content or creatives and distribute them to others.
  • evaluate all different insights, analytics, metrics, and relevant KPIs in order to make informed decisions im the realm of digital marketing
  • sell services to your customers as an authority, set up and manage their accounts.
  • apply everything yoy know to secure a successful career in thie field.

Benefits of obtaining our digital marketing education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Additionally, access your video-on-demand learning for the duration of your training. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Syllabus Manager

Tolis Aivalis

A full digital marketing curriculum

Marketing & digital marketing fundamentals

Students welcome and registration

Networking event
calendar-iconWednesday 13 September 2023 times-icon17:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Course overview

Lecture
calendar-iconWednesday 13 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

The marketing mix

Lecture
calendar-iconWednesday 13 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

The digital marketing fundamentals

Lecture
calendar-iconWednesday 13 September 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

The customer, the journey, the funnel

Lecture
calendar-iconWednesday 13 September 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Websites

Website design & development preparation

Lecture
calendar-iconThursday 14 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website design & development process

Lecture
calendar-iconThursday 14 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 14 September 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

E-shop conversion rate optimization

Lecture
calendar-iconThursday 14 September 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 15 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to protect your copyright and respect copyright of others

Lecture
calendar-iconFriday 15 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing URLs & UTMs

UTMs strategy for links

Lecture
calendar-iconFriday 15 September 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

UTMs monitoring with Google Analytics

calendar-iconFriday 15 September 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media platforms

How to create and use a Facebook Page

Tutorial
calendar-iconWednesday 20 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Create Facebook Page posts & stories

Tutorial
calendar-iconWednesday 20 September 2023 times-icon19:00 (3h) marker-iconOTE ACADEMY - ROOM Ε020

How to create and use a Twitter account

Tutorial
calendar-iconThursday 21 September 2023 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

How to create and use a TikTok account

Tutorial
calendar-iconThursday 21 September 2023 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

How to create and use a YouTube channel

Tutorial
calendar-iconThursday 21 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to create and use a Google My Business location

Tutorial
calendar-iconThursday 21 September 2023 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

How to create and use a Pinterest business account

Tutorial
calendar-iconThursday 21 September 2023 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

How to create and use a LinkedIn personal profile and CV

Tutorial
calendar-iconThursday 21 September 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

How to create and use a LinkedIn company page

Tutorial
calendar-iconThursday 21 September 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

How to create and use an Instagram business profile

Tutorial
calendar-iconFriday 22 September 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Create Instagram posts, stories & reels

Tutorial
calendar-iconFriday 22 September 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Content research

How to find ideas for your content strategy using tools

Tutorial
calendar-iconWednesday 27 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 27 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Canva.com to design different graphics

Tutorial
calendar-iconWednesday 27 September 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy & calendar

The content marketing strategy

Lecture
calendar-iconThursday 28 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content production

Lecture
calendar-iconThursday 28 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content distribution

Lecture
calendar-iconThursday 28 September 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content promotion

Lecture
calendar-iconThursday 28 September 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing evaluation & metrics

Lecture
calendar-iconThursday 28 September 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy workshop

Prepare a content marketing strategy

Team Exercise
calendar-iconFriday 29 September 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your content marketing strategy

Presentation
calendar-iconFriday 29 September 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization (SEO) - on site/page

The search engine optimization strategy

Lecture
calendar-iconWednesday 04 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page content optimization

Lecture
calendar-iconWednesday 04 October 2023 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page technical optimization

Lecture
calendar-iconWednesday 04 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization (SEO) - off site/page

Offsite/page links building strategy

Lecture
calendar-iconThursday 05 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization (SEO) - check-up

How to use SeoSiteCheckup.com to check any website

Tutorial
calendar-iconThursday 05 October 2023 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

How to use Screaming Frog to check any website

Tutorial
calendar-iconThursday 05 October 2023 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

How to use Ahrefs.com to check any website

Tutorial
calendar-iconThursday 05 October 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization evaluation & metrics

Tutorial
calendar-iconThursday 05 October 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization (SEO) workshop

Check S.E.O. on a website and generate a report

Team Exercise
calendar-iconFriday 06 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the S.E.O. report and suggestions

Presentation
calendar-iconFriday 06 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy & calendar

The social media marketing strategy

Lecture
calendar-iconWednesday 11 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media accounts & followers

Tutorial
calendar-iconWednesday 11 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media posting

Lecture
calendar-iconWednesday 11 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Hootsuite.com mashup tool

Lecture
calendar-iconThursday 12 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media live listening & marketing

Lecture
calendar-iconThursday 12 October 2023 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media customer care

Lecture
calendar-iconThursday 12 October 2023 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media engagement

Lecture
calendar-iconThursday 12 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media crisis management

Lecture
calendar-iconThursday 12 October 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing evaluation & metrics

Tutorial
calendar-iconThursday 12 October 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy workshop

Prepare different social media posts for a brand

Team Exercise
calendar-iconFriday 13 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the social media posts

Presentation
calendar-iconFriday 13 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 18 October 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook ad account & ad manager

Tutorial
calendar-iconThursday 19 October 2023 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Facebook business manager

Tutorial
calendar-iconThursday 19 October 2023 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram advertising tags & events

Tutorial
calendar-iconThursday 19 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram advertising audiences

Tutorial
calendar-iconThursday 19 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram advertising creatives & Creative Hub

Tutorial
calendar-iconThursday 19 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram awareness advertising campaigns

Tutorial
calendar-iconFriday 20 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram engagement advertising campaigns

Tutorial
calendar-iconFriday 20 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram sales advertising campaigns

Tutorial
calendar-iconFriday 20 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram remarketing advertising campaigns

Tutorial
calendar-iconFriday 20 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising tags (goals) & conversion events

Tutorial
calendar-iconWednesday 25 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising audiences

Tutorial
calendar-iconWednesday 25 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google search advertising campaigns

Tutorial
calendar-iconWednesday 25 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Google display advertising campaigns

Tutorial
calendar-iconThursday 26 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

YouTube advertising campaigns

Tutorial
calendar-iconThursday 26 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Discovery advertising campaigns

Tutorial
calendar-iconThursday 26 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google remarketing advertising campaigns

Tutorial
calendar-iconThursday 26 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Premium display advertising campaigns

Tutorial
calendar-iconFriday 27 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Programmatic display advertising campaigns

Lecture
calendar-iconFriday 27 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Native advertising campaigns

Lecture
calendar-iconFriday 27 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Affiliate advertising campaigns (marketing)

Tutorial
calendar-iconFriday 27 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

TikTok advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Twitter advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Quora advertising campaigns

Tutorial
calendar-iconWednesday 01 November 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy & media plan

Targeting the right advertising audiences

Tutorial
calendar-iconThursday 02 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Calculating advertising campaign estimations

Lecture
calendar-iconThursday 02 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Forming an advertising media plan

Lecture
calendar-iconThursday 02 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Preparing your advertising creatives

Lecture
calendar-iconThursday 02 November 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Advertising campaigns evalution & metrics

Lecture
calendar-iconThursday 02 November 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconFriday 03 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital media plan

Presentation
calendar-iconFriday 03 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconWednesday 08 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

E-mail marketing strategy

Lecture
calendar-iconWednesday 08 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 08 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Mailchimp.com e-mail marketing platform

Tutorial
calendar-iconWednesday 08 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconThursday 09 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

How to use influencer marketing tools

Lecture
calendar-iconThursday 09 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use influencer marketing tools

Lecture
calendar-iconThursday 09 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Monitoring Google Analytics 4

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
calendar-iconFriday 10 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Google Analytics 4 to monitor your engagement

Tutorial
calendar-iconFriday 10 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
calendar-iconFriday 10 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Google Analytics 4 to monitor your retention

Tutorial
calendar-iconFriday 10 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing reporting

The important metrics for all digital marketing tactics & strategies

Lecture
calendar-iconWednesday 15 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to report digital marketing KPIs & metrics to your clients

Lecture
calendar-iconWednesday 15 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Google Data Studio to design and share reports with your clients

Tutorial
calendar-iconWednesday 15 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing reporting workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
calendar-iconThursday 16 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital and social media report

Presentation
calendar-iconThursday 16 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Growth marketing strategy

The growth marketing strategy

Lecture
calendar-iconWednesday 22 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy & budget

The digital marketing strategy

Lecture
calendar-iconWednesday 22 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy research, creative concept, tactics

Lecture
calendar-iconWednesday 22 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy on a funnel

Lecture
calendar-iconThursday 23 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy timeline & budget

Lecture
calendar-iconThursday 23 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy presentation

Lecture
calendar-iconThursday 23 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy & budget workshop

Present your digital and social media strategy

Presentation
calendar-iconWednesday 29 November 2023 times-icon16:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing professionals & services

Digital marketing professionals & how to get a job

Lecture
calendar-iconThursday 30 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing services & how to start a business/agency

Lecture
calendar-iconThursday 30 November 2023 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Course summary & epilogue

Lecture
calendar-iconThursday 30 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exams & graduation

Final exams

Final Exam
calendar-iconFriday 01 December 2023 times-icon18:00 (2h) marker-iconHELLENIC RIDING CLUB - ETHRIUM VENUE

Graduation ceremony

Networking event
calendar-iconFriday 01 December 2023 times-icon20:00 (4h) marker-iconHELLENIC RIDING CLUB - STONE VENUE

A course is only as good as the people who teach you

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

George

George Kalantzis

Managing Director, re-wize.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Digital Marketeer & CX Specialist, Satori Analytics.

Christos

Christos Nikas

Social Media Manager & Content Creator, christosnikas.com.

Nano

Nano Papaioannou

Digital Content Manager, Copyartist.

Angelos

Angelos Perlegkas

Digital Marketing Specialist, APEARL.

Lina

Lina Stoumpou

Co-founder, CMO, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Training location in Athens

OTE Academy Training Center

Pelika & Spartis, Marousi, 151 22, Athens, Greece


A special place with easy access, free parking, modern facilities and many green outdoor spaces in Marousi, Athens. Training hall: E20.

Frequently asked questions & answers for Athens

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Is there a deadline to my enrollment?

Yes. You can enroll even 1 day before the kick-off event if there are available tickets. But sometimes, our tickets are sold out way before our kick-off day, so you should be aware of the the available tickets left in order to not miss your spot at our course.

Prices & payments

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

 

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Do I need a laptop to attend? Do I need any programs or apps installed?

During our course, a laptop is good to have in order to keep up with all lectures/live tutorials or personal exercises. We always provide free wi-fi access and power supply for all attendants. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Certification

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: