Stavroula Kogka

Performance Marketing Manager, Wizard

Stavroula is a performance marketing manager at Wizard. She has worked as a digital media planner for big FMCG brands but her enthusiasm for data analysis and e-commerce led to her specialization in performance marketing. Now, PPC & SEO campaigns as well as web analytics occupy most of her day. 

She is always trying to be one step ahead by adopting every new feature in the digital environment. Her goal is not only to manage campaigns, but also to act as a business consultant for her clients.   

When she is not crunching numbers, she devotes her time to competitive latin dancing. If there is any time left, you will find her organizing her next trip.  

Stavroula Kogka teaches:

  • How to use Google ads manager account for agencies
  • How to use personal Google ad account
  • How to create and manage Google ads tags (goals)
  • How to create and manage Google ads audiences
  • How to run traffic & conversions advertising campaigns on Google search
  • How to do keywords research for search ads with Keywords Planner or other tools
  • How to match targeted keywords with Google search ad creatives
  • The Google search ad campaigns metrics & KPIs
  • How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)
  • How to run awareness & traffic advertising campaigns on Discovery
  • How to run awareness & traffic advertising campaigns on YouTube
  • How to run Google remarketing campaigns
  • How to use Google ad account dashboard and reports

Stavroula Kogka participates in:

Masterclass in Digital & Social Media Marketing

Masterclass in Facebook & Instagram Advertising

Masterclass in Google Advertising

Professional Diploma in Digital & Social Media Marketing, May 2022, Athens

Athens
137 hours total training
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