Masterclass in Google Advertising

Self-paced online course – learn anytime, anywhere

64 students also took this course
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26.9 hours of video

Days-Week-icon

6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate


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64 students also took this course

Supported by IAB Hellas.

About our Google advertising course

Syllabus

An exceedingly advanced training program that offers a comprehensive, step-by-step approach to mastering all aspects of Google ad management. Through a series of meticulously crafted lectures, tutorials, and hands-on exercises, participants will gain a deep understanding of the strategies, tools, and practices necessary to succeed in this highly competitive field. Topics covered include Google ad manager, tag and conversion events, audience targeting, campaign objectives for Google search, Google display, Google discovery, YouTube, Google Shopping, Google Performance Max, Google Local, Google Apps, ad creatives, campaign conversation rate optimization, account optimization, and monitoring. By the end of this program, you will be equipped with the knowledge and skills necessary to excel in the world of Google advertising.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Google advertising training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Google advertising education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this Google advertising course

Course overview & welcome

0h 32m

Course welcome & overview

Lecture
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Course overview - Your account access

Lecture
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Course overview - Your videos & files access

Lecture
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Course overview - Your engagement with Knowcrunch

Lecture
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Advertising strategy - ad managers fundamentals

1h 46m

The digital advertising accounts

Lecture
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Ad accounts fundamentals - Ad accounts & ad managers

Lecture
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Ad accounts fundamentals - Users access

Lecture
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Ad accounts fundamentals - Campaigns results

Lecture
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Ad accounts fundamentals - Tags or pixels

Lecture
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Ad accounts fundamentals - Conversion events

Lecture
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Ad accounts fundamentals - Install tags & events

Lecture
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Ad accounts fundamentals - Checking tags & events

Lecture
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Ad accounts fundamentals - Tags & cookies

Lecture
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Ad accounts fundamentals - Tags & A.P.I.

Lecture
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Ad accounts fundamentals - Summary

Lecture
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Advertising strategy - ad campaigns fundamentals

2h 25m

The digital advertising campaigns

Lecture
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Ad campaigns fundamentals - Objectives

Platform demonstration
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Ad campaigns fundamentals - Awareness ad campaign objective

Lecture
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Ad campaigns fundamentals - Awareness ad campaign metrics

Lecture
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Ad campaigns fundamentals - Traffic ad campaign objectives

Lecture
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Ad campaigns fundamentals - Traffic ad campaign metrics

Lecture
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Ad campaigns fundamentals - Conversions ad campaign objectives

Lecture
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Ad campaigns fundamentals - Conversions ad campaign metrics

Lecture
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Ad campaigns fundamentals - Budget

Lecture
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Ad campaigns fundamentals - Bidding

Lecture
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Ad campaigns fundamentals - Objectives on funnel

Lecture
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Ad campaigns fundamentals - Targeting

Lecture
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Ad campaigns fundamentals - Targeting demographics

Lecture
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Ad campaigns fundamentals - Targeting tags

Lecture
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Ad campaigns fundamentals - Targeting data lists

Lecture
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Ad campaigns fundamentals - Targeting social media interactions

Lecture
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Ad campaigns fundamentals - Targeting similar audiences

Lecture
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Ad campaigns fundamentals - Remarketing

Lecture
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Ad campaigns fundamentals - Targeting strategy

Lecture
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Ad campaigns fundamentals - Creatives

Lecture
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Ad campaigns fundamentals - UTMs

Lecture
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Ad campaigns fundamentals - Return on ad spend (ROAS)

Lecture
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Ad campaigns fundamentals - Customer lifetime value (CLV)

Lecture
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Ad campaigns fundamentals - Summary

Lecture
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Google advertising manager

0h 52m

Google ads & ad manager

Lecture
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Google ad manager - Create a personal ad account

Platform demonstration
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Google ad manager - Personal ad account settings

Platform demonstration
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Google ad manager - Personal ad account access & security

Platform demonstration
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Google ad manager - Create an agency Ads Manager account

Platform demonstration
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Google ad manager - Summary

Lecture
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Google advertising manager - tags & events

0h 43m

Google ads tags & conversion events

Platform demonstration
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Google tags & conversions - Create basic Google tag

Platform demonstration
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Google tags & conversions - Create Google conversion events

Platform demonstration
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Google tags & conversions - Import goals from Google Analytics 4

Platform demonstration
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Google tags & conversions - Summary

Lecture
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Google advertising manager - audiences

0h 41m

How to setup Google audiences

Lecture
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Google ad audiences - Website visitors specific pages

Platform demonstration
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Google ad audiences - Website visitors specific tags

Platform demonstration
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Google ad audiences - YouTube viewers

Platform demonstration
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Google ad audiences - Customer lists

Platform demonstration
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Google ad audiences - Customer lists

Platform demonstration
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Google ad audiences - Custom combination

Platform demonstration
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Google ad audiences - Summary

Lecture
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Google advertising campaigns - search network

0h 13m

Google search advertising

Lecture
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Google search advertising - Ads in S.E.R.P.

Lecture
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Google search advertising - Ads

Lecture
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Google search advertising - C.P.C.

Lecture
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Google search advertising - Summary

Lecture
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Google advertising campaigns - Keyword Planner

0h 49m

Google ads keywords & keywords planner

Lecture
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Google ads research - Match type

Lecture
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Google ads research - Broad match

Lecture
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Google ads research - Phrase match

Lecture
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Google ads research - Exact match

Lecture
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Google ads research - Negative match

Lecture
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Google ads research - Google search & YouTube

Platform demonstration
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Google ads research - Keyword Planner discover

Platform demonstration
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Google ads research - Keyword Planner volume & forecast

Platform demonstration
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Google ads research - Keyword Planner media planning strategy

Platform demonstration
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Google ads research - Keyword Planner organize keywords

Platform demonstration
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Google ads research - Summary

Lecture
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Google advertising campaigns - search campaigns

4h 20m

Running Google search advertising campaigns

Lecture
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Google search campaigns - Campaign objective, type & conversion goal

Platform demonstration
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Google search campaigns - Campaign bidding strategies & manual bid

Platform demonstration
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Google search campaigns - Campaign networks selection

Platform demonstration
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Google search campaigns - Campaign locations

Platform demonstration
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Google search campaigns - Campaign languages

Platform demonstration
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Google search campaigns - Campaign audience segments

Platform demonstration
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Google search campaigns - Campaign broad match keywords

Platform demonstration
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Google search campaigns - Campaign automatic assets

Platform demonstration
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Google search campaigns - Campaign ad rotation

Platform demonstration
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Google search campaigns - Campaign dates & schedule

Platform demonstration
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Google search campaigns - Campaign brand restrictions

Platform demonstration
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Google search campaigns - Ad group keywords

Platform demonstration
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Google search campaigns - Ad group ad URL, titles & descriptions

Platform demonstration
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Google search campaigns - Campaign budget

Platform demonstration
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Google search campaigns - Campaign estimations & review

Platform demonstration
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Google search campaigns - Add more ad groups

Platform demonstration
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Google search campaigns - Add more ads

Platform demonstration
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Google search campaigns - Ad group extensions (assets)

Platform demonstration
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Google search campaigns - Image extension

Platform demonstration
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Google search campaigns - Business name extension

Platform demonstration
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Google search campaigns - Business logo extension

Platform demonstration
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Google search campaigns - Site link extension

Platform demonstration
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Google search campaigns - Headline extension

Platform demonstration
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Google search campaigns - Description extension

Platform demonstration
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Google search campaigns - Callout extension

Platform demonstration
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Google search campaigns - Structured snippet extension

Platform demonstration
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Google search campaigns - Call extension

Platform demonstration
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Google search campaigns - Lead form extension

Platform demonstration
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Google search campaigns - Location extension

Platform demonstration
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Google search campaigns - Price extension

Platform demonstration
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Google search campaigns - App extension

Platform demonstration
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Google search campaigns - Promotion extension

Platform demonstration
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Google search campaigns - Add or remove extensions on ads

Platform demonstration
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Google search campaigns - Dynamic search ads

Platform demonstration
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Google search campaigns - Create dynamic ads from our website index

Platform demonstration
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Google search campaigns - Ad negatives

Platform demonstration
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Google search campaigns - Create dynamic search ads from a feed (CSV file)

Platform demonstration
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Google search campaigns - Editing campaigns, groups, ads

Platform demonstration
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Google search campaigns - Insights of campaigns, groups, ads

Platform demonstration
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Google search campaigns - The quality score

Platform demonstration
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Google search campaigns - The ad rank

Platform demonstration
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Google search campaigns - The average CPC

Platform demonstration
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Google search campaigns - The max CPC & actual CPC

Platform demonstration
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Google search campaigns - Search terms

Platform demonstration
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Google search campaigns - Ad preview & diagnosis

Platform demonstration
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Google search campaigns - Summary

Lecture
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Google advertising campaigns - display network

2h 5m

How to run Google display advertising campaigns

Lecture
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Google display campaigns - Campaign setup

Platform demonstration
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Google display campaigns - Locations & languages

Platform demonstration
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Google display campaigns - Rotation, scheduling, exclusions

Platform demonstration
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Google display campaigns - Account content exclusions

Platform demonstration
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Google display campaigns - Budget & bidding

Platform demonstration
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Google display campaigns - Targeting audiences & demographics

Platform demonstration
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Google display campaigns - Optimized targeting

Platform demonstration
times-icons04m 16s

Google display campaigns - Targeting keywords

Platform demonstration
times-icons03m 11s

Google display campaigns - Targeting topics

Platform demonstration
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Google display campaigns - Targeting placements

Platform demonstration
times-icons06m 23s

Google display campaigns - Account website & app exclusions

Platform demonstration
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Google display campaigns - Campaign estimations

Platform demonstration
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Google display campaigns - Media planning

Platform demonstration
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Google display campaigns - Premade ad creatives

Platform demonstration
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Google display campaigns - Responsive ad creatives

Platform demonstration
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Google display campaigns - Review

Platform demonstration
times-icons02m 58s

Google display campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons06m 54s

Google display campaigns - Insights of campaigns, groups, ads

Platform demonstration
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Google display campaigns - Performance planner for display ads

Platform demonstration
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Google display campaigns - Summary

Platform demonstration
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Google advertising campaigns - performance max

1h 57m

Google Performance Max advertising campaigns

Lecture
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Google Performance campaigns - Campaign setup

Platform demonstration
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Google Performance campaigns - Add products

Platform demonstration
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Google Performance campaigns - Bidding

Platform demonstration
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Google Performance campaigns - Customers

Platform demonstration
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Google Performance campaigns - Locations & languages

Platform demonstration
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Google Performance campaigns - Automatically created assets

Platform demonstration
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Google Performance campaigns - Scheduling & dates

Platform demonstration
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Google Performance campaigns - Page feed

Platform demonstration
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Google Performance campaigns - Brand exclusions

Platform demonstration
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Google Performance campaigns - Assets generation (AI)

Platform demonstration
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Google Performance campaigns - Ad creatives (assets)

Platform demonstration
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Google Performance campaigns - Listing groups from Merchant Center

Platform demonstration
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Google Performance campaigns - Search signals

Platform demonstration
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Google Performance campaigns - Audience signal

Platform demonstration
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Google Performance campaigns - Budget

Platform demonstration
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Google Performance campaigns - Campaign estimations

Platform demonstration
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Google Performance campaigns - Editing our campaign

Platform demonstration
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Google Performance campaigns - Exclusions list

Platform demonstration
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Google Performance campaigns - Assets report

Platform demonstration
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Google Performance campaigns - Insights

Platform demonstration
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Google Performance campaigns - Performance planner

Platform demonstration
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Google Performance campaigns - Compared to other campaigns

Platform demonstration
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Google Performance campaigns - Compared to shopping ads

Platform demonstration
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Google Performance campaigns - Summary

Lecture
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Google advertising campaigns - video

1h 57m

How to run YouTube advertising campaigns

Lecture
times-icons06m 31s

YouTube campaigns - Campaign setup

Platform demonstration
times-icons02m 29s

YouTube campaigns - Campaigns subtypes

Platform demonstration
times-icons02m 45s

YouTube campaigns - Bid strategy

Platform demonstration
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YouTube campaigns - Budget & dates

Platform demonstration
times-icons03m 09s

YouTube campaigns - Networks

Platform demonstration
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YouTube campaigns - Location & language

Platform demonstration
times-icons05m 37s

YouTube campaigns - Related videos

Platform demonstration
times-icons04m 08s

YouTube campaigns - Multi-format ads

Platform demonstration
times-icons02m 45s

YouTube campaigns - Settings

Platform demonstration
times-icons11m 06s

YouTube campaigns - Targeting demographics

Platform demonstration
times-icons05m 04s

YouTube campaigns - Targeting audience segments

Platform demonstration
times-icons10m 14s

YouTube campaigns - Targeting keywords

Platform demonstration
times-icons02m 58s

YouTube campaigns - Targeting topics

Platform demonstration
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YouTube campaigns - Targeting placements

Platform demonstration
times-icons02m 45s

YouTube campaigns - Create video ads

Platform demonstration
times-icons09m 32s

YouTube campaigns - Bidding

Platform demonstration
times-icons02m 32s

YouTube campaigns - Campaign estimations

Platform demonstration
times-icons03m 58s

YouTube campaigns - Media planning

Platform demonstration
times-icons05m 35s

YouTube campaigns - Campaign subtypes differences

Platform demonstration
times-icons12m 14s

YouTube campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons04m 58s

YouTube campaigns - Insights of campaigns, groups, ads

Platform demonstration
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YouTube campaigns - Reach planner for video ads

Platform demonstration
times-icons06m 08s

YouTube campaigns - Summary

Lecture
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Google advertising campaigns - app

0h 31m

How to run Google mobile app advertising campaigns

Lecture
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Google mobile app campaigns - Campaign setup

Platform demonstration
times-icons05m 27s

Google mobile app campaigns - Location & language

Platform demonstration
times-icons03m 18s

Google mobile app campaigns - Dates

Platform demonstration
times-icons02m 09s

Google mobile app campaigns - Budget & bidding

Platform demonstration
times-icons06m 36s

Google mobile app campaigns - Create ad groups & assets

Platform demonstration
times-icons07m 46s

Google mobile app campaigns - Review

Platform demonstration
times-icons01m 37s

Google mobile app campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons02m 49s

Google mobile app campaigns - Summary

Lecture
times-icons55s

Google advertising campaigns - smart

0h 18m

How to run Google smart advertising campaigns

Lecture
times-icons01m 31s

Google smart campaigns - Setup & landing page

Platform demonstration
times-icons02m 31s

Google smart campaigns - Goal

Platform demonstration
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Google smart campaigns - Ad creation

Platform demonstration
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Google smart campaigns - Keyword themes

Platform demonstration
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Google smart campaigns - Location targeting

Platform demonstration
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Google smart campaigns - Budget

Platform demonstration
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Google smart campaigns - Review

Platform demonstration
times-icons55s

Google smart campaigns - Summary

Lecture
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Google advertising campaigns - demand gen

1h 23m

Google demand generation advertising campaigns

Lecture
times-icons01m 31s

Google demand gen campaigns - Campaign setup

Platform demonstration
times-icons02m 52s

Google demand gen campaigns - Campaign goal

Platform demonstration
times-icons05m 56s

Google demand gen campaigns - Budget & dates

Platform demonstration
times-icons03m 59s

Google demand gen campaigns - Location & language

Platform demonstration
times-icons11m 59s

Google demand gen campaigns - Additional settings

Platform demonstration
times-icons08m 35s

Google demand gen campaigns - Audience targeting

Platform demonstration
times-icons20m 36s

Google demand gen campaigns - Campaign estimations

Platform demonstration
times-icons04m 19s

Google demand gen campaigns - Create ad

Platform demonstration
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Google demand gen campaigns - Dashboard

Platform demonstration
times-icons02m 54s

Google demand gen campaigns - Edit campaign

Platform demonstration
times-icons05m 15s

Google demand gen campaigns - Summary

Lecture
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Google advertising campaigns - shopping

1h 30m

Merchant center next

Lecture
times-icons02m 57s

Merchant center - Create account

Platform demonstration
times-icons01m 43s

Merchant center - Business data

Platform demonstration
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Merchant center - Verification & shipping

Platform demonstration
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Merchant center - Products attributes

Platform demonstration
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Merchant center - Add products from website

Platform demonstration
times-icons01m 41s

Merchant center - Add products from file

Platform demonstration
times-icons02m 08s

Merchant center - Data sources

Platform demonstration
times-icons01m 46s

Merchant center - Ad products from google sheets

Platform demonstration
times-icons01m 09s

Merchant center - Ad products manually

Platform demonstration
times-icons02m 20s

Merchant center - Ad products from API

Platform demonstration
times-icons02m 21s

Merchant center - Roles

Platform demonstration
times-icons01m 46s

Merchant center - Connect with google ads

Platform demonstration
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Merchant center - Dashboard overview

Platform demonstration
times-icons02m 27s

Merchant center - Products

Platform demonstration
times-icons02m 18s

Merchant center - Products analytics

Platform demonstration
times-icons03m 07s

Merchant center - Summary

Platform demonstration
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Google shopping campaigns

Platform demonstration
times-icons03m 10s

Google Shopping campaigns - Campaign setup

Platform demonstration
times-icons05m 07s

Google Shopping campaigns - Inventory

Platform demonstration
times-icons05m 47s

Google Shopping campaigns - Inventory

Platform demonstration
times-icons05m 47s

Google Shopping campaigns - Bidding & budget

Platform demonstration
times-icons07m 56s

Google Shopping campaigns - Placements

Platform demonstration
times-icons01m 21s

Google Shopping campaigns - Location

Platform demonstration
times-icons06m 19s

Google Shopping campaigns - Dates & ad group

Platform demonstration
times-icons02m 39s

Google Shopping campaigns - Estimations & planning

Platform demonstration
times-icons03m 42s

Google Shopping campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons06m 41s

Google Shopping campaigns - Summary

Platform demonstration
times-icons57s

Google advertising campaigns - remarketing

1h 36m

Google remarketing advertising campaigns

Lecture
times-icons04m 53s

Google remarketing - Display

Platform demonstration
times-icons16m 28s

Google remarketing - Display dynamic ads

Platform demonstration
times-icons16m 10s

Google remarketing - YouTube

Platform demonstration
times-icons14m 36s

Google remarketing - Demand Gen

Platform demonstration
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Google remarketing - Search

Platform demonstration
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Google remarketing - Search dynamic ads

Platform demonstration
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Google remarketing - Summary

Platform demonstration
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Google advertising manager - tools optimization

1h 33m

Google ad account tools

Lecture
times-icons01m 44s

Google ad account tools - Exclusion lists

Platform demonstration
times-icons18m 39s

Google ad account tools - Brand lists

Platform demonstration
times-icons16m 52s

Google ad account tools - Content suitability

Platform demonstration
times-icons11m 43s

Google ad account tools - Policy manager

Platform demonstration
times-icons04m 57s

Google ad account tools - Ad preview and diagnosis

Platform demonstration
times-icons09m 21s

Google ad account tools - Bulk actions - Rules

Platform demonstration
times-icons27m 46s

Google ad account tools - Summary

Lecture
times-icons02m 21s

Google advertising manager - campaigns optimization

1h 15m

Google campaigns optimization

Platform demonstration
times-icons01m 04s

Google campaigns optimization - Checking conversions

Platform demonstration
times-icons07m 50s

Google campaigns optimization - Measurement attribution

Platform demonstration
times-icons08m 55s

Google campaigns optimization - Shared budgets

Platform demonstration
times-icons06m 09s

Google campaigns optimization - Bid strategies

Platform demonstration
times-icons09m 56s

Google campaigns optimization - Adjustments

Platform demonstration
times-icons09m 39s

Google campaigns optimization - Checking audiences

Platform demonstration
times-icons08m 01s

Google campaigns optimization - Checking recommendations

Platform demonstration
times-icons23m 57s

Course summary & epilogue

0h 19m

Course summary

Lecture
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Course summary - The benefits of being a Knowcruncher

Lecture
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Course summary - Your personal professional certificate

Lecture
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Course summary - Your engagement with Knowcrunch

Lecture
times-icons05m 20s

Course summary - One last thing

Lecture
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Professional instructors for this Google advertising course

Katerina

Katerina Haholaki

Client Partner, Zenith.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Answers about Google advertising course

Before the course

Is there a specific enrollment deadline for this e-learning course?

There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through pre recorded videos, on-demand, allowing you to access the content at your own pace. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our video e-learning courses we DO NOT offer refunds. Cancellations received after your registration in any course are NOT eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in monthly installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

During the training

Do I need a laptop to attend? Do I need specific software or apps installed?

To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.

It is possible that certain software or apps or tools may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I interact with instructors?

YES. We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and interact wity your instructors. You can engage in discussions, ask questions, and receive updates on the course material.

Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media channels for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

 

Certification

Do your e-learning courses have exams?

Only our video-on-demand E-learning Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage. On the other hand, students who do not pass the exams our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing will still receive a certificate of completion. In the event of exam failure in our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing, we offer the opportunity to retake the exams 45 days later.

It is important to note that all other independent e-learning programs, whether they are free or paid, do not involve exams. Upon completing at least 80% of the video content in those programs, participants will receive a certificate of completion.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.

 

Is the certification recognized in the industry?

We are proud to hold a prominent position in the market, both in Greece and across Europe, with an outstanding reputation. Our education is highly regarded by major agencies and renowned brands, as we consistently produce professionals who are readily employable. The professional diplomas we offer are widely recognized as the most reputable in the industry. They are only awarded upon successful completion of rigorous examinations, ensuring their validity and credibility. As a testament to our commitment to excellence, we have been honored several times as the best digital marketing course every year since 2015. This recognition reflects the exceptional quality of our course materials, education approach, and overall commitment to delivering a superior learning experience.

After the course

Is there an official alumni community I can be part of?

Certainly! The Knowcrunch Official Alumni.

All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

Yes. The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 98% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

What skills do I gain after completing your courses?

Our courses go beyond mere understanding and are not solely focused on theoretical knowledge. They are designed to empower you to implement strategies and excel in your market. Upon successful completion of our courses, you will gain the ability to comprehend web and social media consumer behaviors and decisions. You will also be equipped to compare and leverage various digital and social media channels and tools in your professional work. The specific benefits you can expect depend on the course you choose:

Plan and strategize:

Develop comprehensive digital and social media strategies and action plans, including budgeting details for content marketing, SEO, social media management, performance and advertising strategies.

Integrate digital and social media campaigns and tools into your communication and media mix.

Implement effectively:

Identify, assess, and manage digital and social media service providers and partners.

Execute your strategies using a structured project approach, including milestones, deliverables, and key performance indicators (KPIs).

Increase conversions, generate more sales, and optimize budget spending.

Gain the knowledge to hire and effectively communicate with digital and social media executives.

Measure and evaluate results:

Monitor and optimize the impact of your digital performance and effectiveness.

Create reports on your digital and social media results, activities, and KPIs.

Offer and sell services:

Start offering digital and social media services as a freelance professional to clients.

Incorporate digital and social media services into your business model and revenue streams for your company.

Our courses aim to equip you with the skills and knowledge necessary to thrive in the digital landscape, allowing you to strategically plan, successfully implement, measure outcomes, and offer valuable services in the realm of digital and social media.

Which are the positions I would be able to work for?

After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:

  • Digital Marketing Manager or Freelancer
  • E-Commerce Manager or Freelancer
  • Content Marketing Manager or Freelancer
  • Social Media Marketing Manager or Freelancer
  • Search Engine Optimization (SEO) Manager or Freelancer
  • Google Advertising Manager or Freelancer
  • Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Freelancer (Performance)
  • Premium Display Advertising Manager or Freelancer (Planner or Buyer)
  • Affiliate Advertising Manager or Freelancer (Planner or Buyer)
  • Email & Mobile Marketing Manager or Freelancer
  • Growth Marketing (Hacking) Manager or Freelancer
  • Digital Marketing Analytics Manager or Freelancer

Can Knowcrunch help me to find a job?

Our course is designed in a way that enables you to promptly put into practice what you have learned. Our graduates undergo comprehensive training, equipping them to competently handle junior or senior positions. We boast a 95% employment rate for our graduates in the job market. Simultaneously, we consistently post job openings for our graduates through our active online alumni group on Facebook, where everyone participates. We remain continuously available to support our students, providing personalized attention to each individual, particularly after graduation, in order to assist them in thriving.

Does this course prepare me to take additional international accreditations?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

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