Professional Certificate
Self-paced video training
23 hours

Masterclass in Google Advertising

Video-on-demand e-learning course

Professional Certificate Self-paced video training 23 hours

About this Google advertising course

Syllabus

This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices on Google ad manager, tag & conversions events, audiences, campaign objectives for Google search, Google display, Google discovery, YouTube, Google Shopping, Google Performance Max, Google Local, Google Apps, targeting, ad creatives, campaigns conversation rate optimization, account optimization and monitoring.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary, and job positions.

Outcomes of this Google advertising training

After completing this course you will be able to immediately:

  • Create links to know where your audience comes from on your website.
  • Understand the features of all demonstrated platforms, networks, and tools.
  • Form, run, and optimize all types of Google advertising campaigns.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of this Google advertising education

Start a career as a Google Advertising Performance Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 23 hours of video

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this Google advertising course

Course Introduction

Course welcome & overview

Presentation
02m 46s

Course introduction - your account

Lecture
07m 28s

Course introduction - interacting with us

Lecture
04m 53s

Working with URLs & UTMs

How to work with UTMs

Lecture
01m 42s

UTMs - The URLs in digital marketing

Lecture
06m 57s

UTMs - How Google Analytics track visitors' sources

Tutorial
05m 28s

UTMs - What is a UTM

Lecture
12m 48s

UTMs - How to draft a strategy

Lecture
18m 11s

UTMs - How to create your UTMs

Tutorial
14m 18s

Monitoring UTMs in Google Analytics

How to monitor visitors' sources with UTMs

Lecture
04m 37s

Monitoring UTMs - Adjusting Google Analytics settings

Tutorial
02m 03s

Monitoring UTMs - Traffic > Channels

Tutorial
08m 29s

Monitoring UTMs - Campaigns

Tutorial
03m 48s

Monitoring UTMs - Google Analytics 4

Tutorial
05m 05s

Working with URL shorteners

URL shorteners

Lecture
01m 59s

The URL shorteners

Tutorial
07m 37s

The use of short URLs

Tutorial
06m 56s

The use of links and UTMs in digital marketing section summary

Lecture
51s

Digital advertising campaigns fundamentals

Things to do in advertising platforms

Lecture
04m 20s

The digital advertising campaigns fundamentals

Lecture
02m 11s

Campaigns fundamentals - The different ad platforms

Lecture
07m 13s

Campaigns fundamentals - Ad accounts or ad managers

Lecture
07m 14s

Campaigns fundamentals - Working with others

Lecture
10m 35s

Campaigns fundamentals - Tags/pixels of ad accounts

Lecture
17m 55s

Campaigns fundamentals - Events of tags/pixels

Lecture
10m 08s

Campaigns fundamentals - Setup & installment of your tags/pixels & events

Lecture
06m 06s

Campaigns fundamentals - Monitoring tags/pixels & events

Lecture
06m 02s

Campaigns fundamentals - Tags/pixels & cookies

Lecture
08m 25s

Campaigns fundamentals - Media spending budget

Lecture
04m 42s

Campaigns fundamentals - Real time auction & bidding

Lecture
04m 59s

Campaigns fundamentals - Target audiences

Lecture
01m 53s

Campaigns fundamentals - Audiences from tags

Lecture
03m 43s

Campaigns fundamentals - Custom audiences

Lecture
05m 18s

Campaigns fundamentals - Audiences from data lists

Lecture
05m 33s

Campaigns fundamentals - Audiences from social media interactions

Lecture
02m 59s

Campaigns fundamentals - Lookalike audiences

Lecture
05m 49s

Campaigns fundamentals - Audiences for remarketing

Lecture
04m 32s

Campaigns fundamentals - Audiences combinations

Lecture
04m 58s

Campaigns fundamentals - Ad objectives

Lecture
05m 40s

Campaigns fundamentals - Brand awareness ad campaigns

Lecture
04m 16s

Campaigns fundamentals - Traffic ad campaigns

Lecture
02m 16s

Campaigns fundamentals - Conversions ad campaigns

Lecture
04m 40s

Campaigns fundamentals - Ad campaigns combinations

Lecture
11m 03s

Campaigns fundamentals - Ad creatives

Lecture
06m 28s

Campaigns fundamentals - UTMs of ad creatives

Lecture
03m 52s

Campaigns fundamentals - Brand awareness campaigns metrics

Lecture
11m 48s

Campaigns fundamentals - Traffic/visits campaigns metrics

Lecture
03m 50s

Campaigns fundamentals - Conversions campaigns metrics

Lecture
09m 12s

Campaigns fundamentals - Return on ad spend

Lecture
04m 59s

Campaigns fundamentals - Customer acquisition cost

Lecture
02m 22s

Campaigns fundamentals - Customer lifetime value

Lecture
07m 06s

Campaigns fundamentals - Summary

Lecture
02m 53s

Google tag manager

Google tag manager

Lecture
01m 54s

Google tag manager - Dashboard

Lecture
01m 28s

Google tag manager - Create tag

Lecture
01m 55s

Google tag manager - Submit tag(s)

Lecture
01m 55s

About Google advertising manager

How to use Google Ads Manager

Lecture
03m 54s

The Google Ads Manager

Lecture
04m 32s

Google Ads Manager - Create

Tutorial
03m 04s

Google Ads Manager - Settings

Tutorial
04m 55s

Google Ads Manager - Create ad account for others

Tutorial
05m 26s

Google Ads Manager - How we run ads for others

Tutorial
03m 09s

How to use a personal Google ad account

Lecture
57s

Google ad account - Create

Tutorial
03m 22s

Google ad account - Settings

Tutorial
02m 39s

Google ad account - Giving access to others

Tutorial
04m 12s

Google ad account - Change history

Tutorial
01m 39s

Google ad account - Recommendations

Tutorial
03m 10s

How to use Google tag & events

Lecture
50s

Google tag - Create a main tag to track visitors for remarketing

Tutorial
01m 33s

Google tag - Install main tag into Google Tag Manager

Tutorial
01m 45s

Google tag - Create events to track different conversions

Tutorial
05m 11s

Google tag - Install events tags into Google Tag Manager

Tutorial
02m 34s

Google tag - Import Google Analytics goals as an alternative

Tutorial
03m

Google advertising manager - audiences

How to setup and use Google audiences

Lecture
01m 21s

Google audiences - Remarketing website visitors

Tutorial
06m 40s

Google audiences - Remarketing YouTube viewers

Tutorial
04m 47s

Google audiences - Remarketing customer lists

Tutorial
05m 25s

Google audiences - Custom audiences

Tutorial
09m 39s

Google search advertising campaigns

How Google search ads work and keywords research

Lecture
06m 12s

Search campaigns - Types

Lecture
02m 49s

Search campaigns - How they work

Lecture
01m 43s

Search campaigns - On customer journey

Lecture
06m 43s

Search campaigns - Keywords research

Lecture
03m 25s

Search campaigns - Keywords research on Google search & YouTube

Tutorial
02m 36s

Search campaigns - Keywords research with Keywordtool.io

Tutorial
02m 24s

Search campaigns - Keywords research with Ubersuggest.com

Tutorial
02m 30s

Search campaigns - Keywords discover with Google Keyword Planner

Tutorial
06m 07s

Search campaigns - Keywords volume with Google Keyword Planner

Tutorial
08m 07s

How to target keywords on Google search ads with match types

Lecture
04m 08s

Keywords match types targeting - Broad match

Lecture
02m 51s

Keywords match types targeting - Broad match modifier

Lecture
03m 50s

Keywords match types targeting - Phrase match

Lecture
02m 59s

Keywords match types targeting - Exact match

Lecture
01m 25s

Keywords match types targeting - Negative match

Lecture
03m 08s

Keywords match types targeting - Summary

Lecture
05m 29s

Keywords match types targeting - Ad groups preparation

Lecture
08m 59s

How to run Google search advertising campaigns

Lecture
07m 06s

Google search campaigns - Campaign setup

Tutorial
04m 56s

Google search campaigns - Dates & schedule

Tutorial
04m 25s

Google search campaigns - Location & languages

Tutorial
08m 29s

Google search campaigns - Targeting audiences

Tutorial
04m 48s

Google search campaigns - Budget & bidding

Tutorial
09m 33s

Google search campaigns - Keywords targeting

Tutorial
07m 39s

Google search campaigns - Create ads

Tutorial
12m 26s

Google search campaigns - The ads extensions

Tutorial
03m 13s

Google search campaigns - Create sitelink extension

Tutorial
05m 15s

Google search campaigns - Create callout extension

Tutorial
03m 56s

Google search campaigns - Create structured snippet extension

Tutorial
02m 28s

Google search campaigns - Create call extension

Tutorial
02m 49s

Google search campaigns - Create lead form extension

Tutorial
07m 13s

Google search campaigns - Create location extension

Tutorial
04m 05s

Google search campaigns - Create affiliate location extension

Tutorial
03m 04s

Google search campaigns - Create price extension

Tutorial
03m 32s

Google search campaigns - Create app extension

Tutorial
04m 10s

Google search campaigns - Create promotion extension

Tutorial
03m 59s

Google search campaigns - Ad or remove extensions on ads

Tutorial
05m 45s

Google search campaigns - Create dynamic ads from our website index

Tutorial
26m 58s

Google search campaigns - Create dynamic ads from a feed (CSV file)

Tutorial
09m 56s

Google search campaigns - Dashboard

Tutorial
04m 13s

Google search campaigns - Editing our campaign

Tutorial
06m 34s

Google search campaigns - The quality score

Tutorial
07m 46s

Google search campaigns - The ad rank

Tutorial
06m 01s

Google search campaigns - The C.P.C.

Tutorial
04m 34s

Google search campaigns - The max C.P.C & actual C.P.C.

Tutorial
03m 51s

Google search campaigns - Search terms

Tutorial
06m 15s

Google search campaigns - Ad preview & diagnosis

Tutorial
03m 08s

Google search campaigns - Metrics

Tutorial
10m 20s

Google display network advertising campaigns

How to run Google display advertising campaigns

Lecture
05m 22s

Google display campaigns - Campaign setup

Tutorial
04m 11s

Google display campaigns - Location & language

Tutorial
12m 45s

Google display campaigns - Rotation, scheduling, exclusions

Tutorial
19m 42s

Google display campaigns - Budget & bidding

Tutorial
11m 41s

Google display campaigns - Targeting audiences & demographics

Tutorial
07m 02s

Google display campaigns - Targeting keywords

Tutorial
04m 28s

Google display campaigns - Targeting topics

Tutorial
04m 52s

Google display campaigns - Targeting placements

Tutorial
09m 17s

Google display campaigns - Campaign estimations

Tutorial
06m 48s

Google display campaigns - Ad creatives (display ads & responsive ads)

Tutorial
17m 51s

Google display campaigns - Dashboard

Tutorial
03m 29s

Google display campaigns - Editing our campaign

Tutorial
03m 18s

Google display campaigns - Exclusions options

Tutorial
04m 14s

Google display campaigns - Placements options

Tutorial
04m 12s

Google performance max advertising campaigns

How to run Google Performance Max advertising campaigns

Lecture
03m 30s

Google Performance campaigns - Campaign setup

Tutorial
02m 50s

Google Performance campaigns - Budget & bidding

Tutorial
03m 32s

Google Performance campaigns - Locations & languages

Tutorial
02m 04s

Google Performance campaigns - Final URLs

Tutorial
02m 28s

Google Performance campaigns - Scheduling & dates

Tutorial
02m 05s

Google Performance campaigns - Ad creatives (assets)

Tutorial
10m 28s

Google Performance campaigns - Audience signal

Tutorial
07m 39s

Google Performance campaigns - Extensions

Tutorial
02m 04s

Google Performance campaigns - Campaign estimations

Tutorial
03m 58s

Google Performance campaigns - Dashboard

Tutorial
02m 07s

Google Performance campaigns - Editing our campaign

Tutorial
02m 05s

Google Performance campaigns - Assets report

Tutorial
04m 40s

Google shopping advertising campaigns

How to run Google Shopping advertising campaigns

Lecture
55s

Google Shopping campaigns - The Merchant center

Tutorial
01m 15s

Google Shopping campaigns - Create a Merchant center account

Tutorial
02m 18s

Google Shopping campaigns - Merchant center business data

Tutorial
02m 41s

Google Shopping campaigns - Merchant center roles

Tutorial
01m 47s

Google Shopping campaigns - Connect Merchant center with Google ads

Tutorial
01m 19s

Google Shopping campaigns - Upload multiple products to Merchant center

Tutorial
03m 25s

Google Shopping campaigns - Add products to Merchant center manually

Tutorial
04m 42s

Google Shopping campaigns - Merchant center dashboard

Tutorial
02m 59s

Google Shopping campaigns - Our products or ads on search

Tutorial
02m 42s

Google Shopping campaigns - Campaign setup

Tutorial
01m 20s

Google Shopping campaigns - Choosing our inventory

Tutorial
01m 45s

Google Shopping campaigns - Bidding & budget

Tutorial
02m 32s

Google Shopping campaigns - Different placements

Tutorial
01m

Google Shopping campaigns - Location

Tutorial
01m 31s

Google Shopping campaigns - Dates

Tutorial
01m 13s

Google Shopping campaigns - Ad group name & bid

Tutorial
01m 54s

Google Shopping campaigns - Dashboard

Tutorial
01m 03s

Google Shopping campaigns - Edit campaign

Tutorial
02m 02s

YouTube advertising campaigns

How to run YouTube advertising campaigns

Lecture
06m 46s

YouTube campaigns - Campaign setup

Tutorial
02m 37s

YouTube campaigns - Bid strategy & budget

Tutorial
02m 31s

YouTube campaigns - Networks

Tutorial
02m 32s

YouTube campaigns - Location & language

Tutorial
01m 14s

YouTube campaigns - Exclusions

Tutorial
04m 16s

YouTube campaigns - Visibility settings

Tutorial
05m 20s

YouTube campaigns - Targeting demographics

Tutorial
01m 32s

YouTube campaigns - Targeting audiences

Tutorial
02m 01s

YouTube campaigns - Targeting keywords

Tutorial
02m 09s

YouTube campaigns - Targeting topics

Tutorial
02m 06s

YouTube campaigns - Targeting placements

Tutorial
04m 06s

YouTube campaigns - Bidding

Tutorial
04m

YouTube campaigns - Create video ads

Tutorial
10m 08s

YouTube campaigns - Campaign estimations

Tutorial
05m 15s

YouTube campaigns - Dashboard

Tutorial
03m

YouTube campaigns - Editing our campaign

Tutorial
03m 44s

Google mobile app advertising campaigns

How to run Google mobile app advertising campaigns

Lecture
04m 25s

Google mobile app campaigns - Campaign setup

Tutorial
01m 55s

Google mobile app campaigns - Location & language

Tutorial
02m 33s

Google mobile app campaigns - Budget & bidding

Tutorial
01m 31s

Google mobile app campaigns - Dates

Tutorial
54s

Google mobile app campaigns - Create ad

Tutorial
06m 41s

Google mobile app campaigns - Dashboard

Tutorial
01m 41s

Google mobile app campaigns - Edit campaign

Tutorial
02m 34s

Google smart advertising campaigns

How to run Google smart advertising campaigns

Lecture
01m 31s

Google smart campaigns - Campaign setup

Tutorial
02m 02s

Google smart campaigns - Audience

Tutorial
01m 50s

Google smart campaigns - Keywords

Tutorial
01m 38s

Google smart campaigns - Ad creative

Tutorial
03m 29s

Google smart campaigns - Placements

Tutorial
01m 09s

Google smart campaigns - Budget

Tutorial
02m 13s

Google smart campaigns - Preview

Tutorial
01m 22s

Google local advertising campaigns

How to run Google Local advertising campaigns

Lecture
01m 35s

Google Local campaigns - Campaign setup

Tutorial
02m 51s

Google Local campaigns - Name & language

Tutorial
02m 31s

Google Local campaigns - Budget, bidding & optimization

Tutorial
05m 20s

Google Local campaigns - Dates & feed

Tutorial
03m 42s

Google Local campaigns - Create ad

Tutorial
06m 40s

Google Local campaigns - Dashboard

Tutorial
02m 18s

Google Local campaigns - Edit campaign

Tutorial
05m 04s

Google discovery advertising campaigns

Google Discovery advertising campaigns

Lecture
04m 02s

Google Discovery campaigns - Campaign setup

Tutorial
01m 22s

Google Discovery campaigns - Location

Tutorial
04m 22s

Google Discovery campaigns - Language

Tutorial
02m 06s

Google Discovery campaigns - Budget & bidding

Tutorial
05m 59s

Google Discovery campaigns - Additional settings

Tutorial
07m 29s

Google Discovery campaigns - Targeting audiences & demographics

Tutorial
12m 08s

Google Discovery campaigns - Campaign estimations

Tutorial
05m 39s

Google Discovery campaigns - Create ad

Tutorial
11m 49s

Google Discovery campaigns - Dashboard

Tutorial
02m 55s

Google Discovery campaigns - Edit campaign

Tutorial
04m 46s

Google remarketing advertising campaigns

How to run Google remarketing advertising campaigns

Lecture
02m 32s

Google remarketing - How we choose audiences

Tutorial
07m 27s

Google remarketing - On Google Display network

Tutorial
08m 52s

Google remarketing - On Google Display network with dynamic ads

Tutorial
08m 42s

Google remarketing - On YouTube

Tutorial
09m 13s

Google remarketing - On Discovery network

Tutorial
07m 48s

Google remarketing - On Search network

Tutorial
15m 29s

Google remarketing - On Search with dynamic ads

Tutorial
12m

Google remarketing - Summary

Tutorial
01m 09s

Google advertising campaigns & account optimization

Google ads account overview & tuning

Tutorial
15m 51s

Google ads account - Shared library portfolio bid strategies

Tutorial
07m 24s

Google ads account - Shared library negative keywords

Tutorial
06m 57s

Google ads account - Shared library placement exclusion lists

Tutorial
07m 15s

Google ads account - Bulk actions rules

Tutorial
14m 44s

Google ads account - Measurment attribution

Tutorial
18m 57s

Google ads account - Reports

Tutorial
08m 20s

Google ads account - Summary

Tutorial
02m 40s

Google advertising campaigns conversion rate optimization (CRO)

Google ad account performance checklist

Lecture
56s

Google ad account - Checking recommendations

Tutorial
05m 48s

Google ad account - Checking conversion tags

Tutorial
05m 46s

Google ad account - Checking audiences

Tutorial
05m 21s

Google search campaigns performance checklist

Lecture
53s

Google search performance - Custom dashboard for search ads

Tutorial
06m 21s

Google search performance - Campaigns budget & bidding

Tutorial
05m 48s

Google search performance - Search terms optimization

Tutorial
04m 29s

Google search performance - Ads relevance optimization

Tutorial
03m 52s

Google search performance - Ads copy optimization

Tutorial
03m 36s

Google search performance - Ads extensions optimization

Tutorial
04m 09s

Google search performance - Auction insights

Tutorial
13m 06s

The performance marketing tactics section summary

Lecture
02m 34s

Course Epilogue

Course epilogue - one last thing before you go

Lecture
08m 47s

Professional instructors on Google advertising

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.

Nikos

Nikos Xydas

Managing Director, Humble Digital Agency.

Nikos

Nikos Zakakis

Managing Partner, ISOMETRIK.

Answers about Google advertising course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

 

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:

 

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: