Masterclass in Google Advertising

Video-on-demand e-learning course

57 students also took this course
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24 hours of video

Days-Week-icon

6 months access to videos & files

Language_icon

In Greek language (στα Ελληνικά)

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Professional Certificate


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57 students also took this course

Supported by IAB Hellas.

About our Google advertising course

Syllabus

An exceedingly advanced training program that offers a comprehensive, step-by-step approach to mastering all aspects of Google ad management. Through a series of meticulously crafted lectures, tutorials, and hands-on exercises, participants will gain a deep understanding of the strategies, tools, and practices necessary to succeed in this highly competitive field. Topics covered include Google ad manager, tag and conversion events, audience targeting, campaign objectives for Google search, Google display, Google discovery, YouTube, Google Shopping, Google Performance Max, Google Local, Google Apps, ad creatives, campaign conversation rate optimization, account optimization, and monitoring. By the end of this program, you will be equipped with the knowledge and skills necessary to excel in the world of Google advertising.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Google advertising training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Google advertising education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this Google advertising course

Course overview & welcome

0h 32m

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - You & Knowcrunch

Lecture
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Advertising strategy - accounts fundamentals

1h 46m

The digital advertising accounts

Lecture
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Ad accounts fundamentals - Ad accounts & ad managers

Lecture
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Ad accounts fundamentals - Users access

Lecture
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Ad accounts fundamentals - Campaigns results

Lecture
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Ad accounts fundamentals - Tags or pixels

Lecture
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Ad accounts fundamentals - Conversion events

Lecture
times-icons11m 27s

Ad accounts fundamentals - Install tags & events

Lecture
times-icons11m 49s

Ad accounts fundamentals - Checking tags & events

Lecture
times-icons10m 47s

Ad accounts fundamentals - Tags & cookies

Lecture
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Ad accounts fundamentals - Tags & A.P.I.

Lecture
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Ad accounts fundamentals - Summary

Lecture
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Advertising strategy - campaigns fundamentals

2h 25m

The digital advertising campaigns

Lecture
times-icons06m 44s

Ad campaigns fundamentals - Objectives

Platform demonstration
times-icons13m 57s

Ad campaigns fundamentals - Awareness ad campaign objective

Lecture
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Ad campaigns fundamentals - Awareness ad campaign metrics

Lecture
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Ad campaigns fundamentals - Traffic ad campaign objectives

Lecture
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Ad campaigns fundamentals - Traffic ad campaign metrics

Lecture
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Ad campaigns fundamentals - Conversions ad campaign objectives

Lecture
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Ad campaigns fundamentals - Conversions ad campaign metrics

Lecture
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Ad campaigns fundamentals - Budget

Lecture
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Ad campaigns fundamentals - Bidding

Lecture
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Ad campaigns fundamentals - Objectives on funnel

Lecture
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Ad campaigns fundamentals - Targeting

Lecture
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Ad campaigns fundamentals - Targeting demographics

Lecture
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Ad campaigns fundamentals - Targeting tags

Lecture
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Ad campaigns fundamentals - Targeting data lists

Lecture
times-icons06m 12s

Ad campaigns fundamentals - Targeting social media interactions

Lecture
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Ad campaigns fundamentals - Targeting similar audiences

Lecture
times-icons04m 07s

Ad campaigns fundamentals - Remarketing

Lecture
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Ad campaigns fundamentals - Targeting strategy

Lecture
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Ad campaigns fundamentals - Creatives

Lecture
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Ad campaigns fundamentals - UTMs

Lecture
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Ad campaigns fundamentals - Return on ad spend (ROAS)

Lecture
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Ad campaigns fundamentals - Customer lifetime value (CLV)

Lecture
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Ad campaigns fundamentals - Summary

Lecture
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Google advertising manager

1h 10m

About Google ads & ad accounts

Lecture
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Create a personal Google ad account

Lecture
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Personal Google ad account - Settings

Platform demonstration
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Personal Google ad account - Access & roles

Platform demonstration
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Google Ads Manager (business) account (ex MCC)

Platform demonstration
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Create a Google Ads Manager account

Platform demonstration
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Google Ads Manager account - Accounts of customers

Lecture
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How to use Google tag & conversion events

Platform demonstration
times-icons01m 17s

Google tag - Create & install with your developer

Platform demonstration
times-icons02m 48s

Google conversion events - Create & install with your developer

Platform demonstration
times-icons14m 29s

Google tag - Install with Google Tag Manager

Platform demonstration
times-icons04m 09s

Google conversion events - Install with Google Tag Manager

Platform demonstration
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Google tag - Connect Google Analytics & import goals as an alternative

Lecture
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Google advertising manager - audiences

0h 59m

How to setup and use Google audiences

Lecture
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Google audiences - Website visitors specific pages

Platform demonstration
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Google audiences - Website visitors specific tags

Platform demonstration
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Google audiences - YouTube viewers

Platform demonstration
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Google audiences - Customer lists

Platform demonstration
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Google audiences - Custom combination

Platform demonstration
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Google audiences - Custom segment

Platform demonstration
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Google audiences - Summary

Lecture
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Google advertising campaigns - display network

2h 5m

How to run Google display advertising campaigns

Lecture
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Google display campaigns - Campaign setup

Platform demonstration
times-icons04m 21s

Google display campaigns - Locations & languages

Platform demonstration
times-icons08m 35s

Google display campaigns - Rotation, scheduling, exclusions

Platform demonstration
times-icons16m 14s

Google display campaigns - Account content exclusions

Platform demonstration
times-icons01m 51s

Google display campaigns - Budget & bidding

Platform demonstration
times-icons05m 54s

Google display campaigns - Targeting audiences & demographics

Platform demonstration
times-icons12m 17s

Google display campaigns - Optimized targeting

Platform demonstration
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Google display campaigns - Targeting keywords

Platform demonstration
times-icons03m 11s

Google display campaigns - Targeting topics

Platform demonstration
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Google display campaigns - Targeting placements

Platform demonstration
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Google display campaigns - Account website & app exclusions

Platform demonstration
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Google display campaigns - Campaign estimations

Platform demonstration
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Google display campaigns - Media planning

Platform demonstration
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Google display campaigns - Premade ad creatives

Platform demonstration
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Google display campaigns - Responsive ad creatives

Platform demonstration
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Google display campaigns - Review

Platform demonstration
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Google display campaigns - Editing campaigns, groups, ads

Platform demonstration
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Google display campaigns - Insights of campaigns, groups, ads

Platform demonstration
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Google display campaigns - Performance planner for display ads

Platform demonstration
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Google display campaigns - Summary

Platform demonstration
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Google advertising campaigns - search network

5h 23m

The Google search advertising

Lecture
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Google search advertising - Ads in S.E.R.P.

Lecture
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Google search advertising - Ads

Lecture
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Google search advertising - C.P.C.

Lecture
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Google search advertising -Summary

Lecture
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Google ads keywords research

Lecture
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Google ads research - Phrase match

Lecture
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Google ads research - Match type

Lecture
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Google ads research - Broad match

Lecture
times-icons03m 49s

Google ads research - Exact match

Lecture
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Google ads research - Negative match

Lecture
times-icons03m 31s

Google ads research - Google search & YouTube

Platform demonstration
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Google ads research - Keyword Planner discover

Platform demonstration
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Google ads research - Keyword Planner volume & forecast

Platform demonstration
times-icons08m 42s

Google ads research - Keyword Planner planning strategy

Platform demonstration
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Google ads research - Keyword Planner organize keywords

Platform demonstration
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Google ads research- Summary

Lecture
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Running Google search advertising campaigns

Lecture
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Google search campaigns - Campaign objective, type & conversion goal

Platform demonstration
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Google search campaigns - Campaign bidding strategies & manual bid

Platform demonstration
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Google search campaigns - Campaign networks selection

Platform demonstration
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Google search campaigns - Campaign locations

Platform demonstration
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Google search campaigns - Campaign languages

Platform demonstration
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Google search campaigns - Campaign audience segments

Platform demonstration
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Google search campaigns - Campaign broad match keywords

Platform demonstration
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Google search campaigns - Campaign automatic assets

Platform demonstration
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Google search campaigns - Campaign ad rotation

Platform demonstration
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Google search campaigns - Campaign dates & schedule

Platform demonstration
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Google search campaigns - Campaign brand restrictions

Platform demonstration
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Google search campaigns - Ad group keywords

Platform demonstration
times-icons08m 24s

Google search campaigns - Ad group ad URL, titles & descriptions

Platform demonstration
times-icons19m 21s

Google search campaigns - Campaign budget

Platform demonstration
times-icons01m 43s

Google search campaigns - Campaign estimations & review

Platform demonstration
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Google search campaigns - Add more ad groups

Platform demonstration
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Google search campaigns - Add more ads

Platform demonstration
times-icons02m 44s

Google search campaigns - Ad group extensions (assets)

Platform demonstration
times-icons03m 36s

Google search campaigns - Image extension

Platform demonstration
times-icons04m 20s

Google search campaigns - Business name extension

Platform demonstration
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Google search campaigns - Business logo extension

Platform demonstration
times-icons01m 40s

Google search campaigns - Site link extension

Platform demonstration
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Google search campaigns - Headline extension

Platform demonstration
times-icons02m 16s

Google search campaigns - Description extension

Platform demonstration
times-icons02m 38s

Google search campaigns - Callout extension

Platform demonstration
times-icons05m 11s

Google search campaigns - Structured snippet extension

Platform demonstration
times-icons04m 09s

Google search campaigns - Call extension

Platform demonstration
times-icons04m 13s

Google search campaigns - Lead form extension

Platform demonstration
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Google search campaigns - Location extension

Platform demonstration
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Google search campaigns - Price extension

Platform demonstration
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Google search campaigns - App extension

Platform demonstration
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Google search campaigns - Promotion extension

Platform demonstration
times-icons06m 07s

Google search campaigns - Add or remove extensions on ads

Platform demonstration
times-icons05m 37s

Google search campaigns - Dynamic search ads

Platform demonstration
times-icons03m 51s

Google search campaigns - Create dynamic ads from our website index

Platform demonstration
times-icons18m 08s

Google search campaigns - Ad negatives

Platform demonstration
times-icons07m 52s

Google search campaigns - Create dynamic search ads from a feed (CSV file)

Platform demonstration
times-icons10m 57s

Google search campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons05m 44s

Google search campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons09m 15s

Google search campaigns - The quality score

Platform demonstration
times-icons11m 15s

Google search campaigns - The ad rank

Platform demonstration
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Google search campaigns - The average CPC

Platform demonstration
times-icons04m 15s

Google search campaigns - The max CPC & actual CPC

Platform demonstration
times-icons04m 15s

Google search campaigns - Search terms

Platform demonstration
times-icons07m 49s

Google search campaigns - Ad preview & diagnosis

Platform demonstration
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Google search campaigns - Summary

Lecture
times-icons02m 13s

Google advertising campaigns - performance max

0h 49m

How to run Google Performance Max advertising campaigns

Lecture
times-icons03m 30s

Google Performance campaigns - Campaign setup

Platform demonstration
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Google Performance campaigns - Budget & bidding

Platform demonstration
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Google Performance campaigns - Locations & languages

Platform demonstration
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Google Performance campaigns - Final URLs

Platform demonstration
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Google Performance campaigns - Scheduling & dates

Platform demonstration
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Google Performance campaigns - Ad creatives (assets)

Platform demonstration
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Google Performance campaigns - Audience signal

Platform demonstration
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Google Performance campaigns - Extensions

Platform demonstration
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Google Performance campaigns - Campaign estimations

Platform demonstration
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Google Performance campaigns - Dashboard

Platform demonstration
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Google Performance campaigns - Editing our campaign

Platform demonstration
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Google Performance campaigns - Assets report

Platform demonstration
times-icons04m 40s

Google advertising campaigns - video

1h 57m

How to run YouTube advertising campaigns

Lecture
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YouTube campaigns - Campaign setup

Platform demonstration
times-icons02m 29s

YouTube campaigns - Campaigns subtypes

Platform demonstration
times-icons02m 45s

YouTube campaigns - Bid strategy

Platform demonstration
times-icons01m 35s

YouTube campaigns - Budget & dates

Platform demonstration
times-icons03m 09s

YouTube campaigns - Networks

Platform demonstration
times-icons03m 28s

YouTube campaigns - Location & language

Platform demonstration
times-icons05m 37s

YouTube campaigns - Related videos

Platform demonstration
times-icons04m 08s

YouTube campaigns - Multi-format ads

Platform demonstration
times-icons02m 45s

YouTube campaigns - Settings

Platform demonstration
times-icons11m 06s

YouTube campaigns - Targeting demographics

Platform demonstration
times-icons05m 04s

YouTube campaigns - Targeting audience segments

Platform demonstration
times-icons10m 14s

YouTube campaigns - Targeting keywords

Platform demonstration
times-icons02m 58s

YouTube campaigns - Targeting topics

Platform demonstration
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YouTube campaigns - Targeting placements

Platform demonstration
times-icons02m 45s

YouTube campaigns - Create video ads

Platform demonstration
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YouTube campaigns - Bidding

Platform demonstration
times-icons02m 32s

YouTube campaigns - Campaign estimations

Platform demonstration
times-icons03m 58s

YouTube campaigns - Media planning

Platform demonstration
times-icons05m 35s

YouTube campaigns - Campaign subtypes differences

Platform demonstration
times-icons12m 14s

YouTube campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons04m 58s

YouTube campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons04m 02s

YouTube campaigns - Reach planner for video ads

Platform demonstration
times-icons06m 08s

YouTube campaigns - Summary

Lecture
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Google advertising campaigns - app

0h 31m

How to run Google mobile app advertising campaigns

Lecture
times-icons51s

Google mobile app campaigns - Campaign setup

Platform demonstration
times-icons05m 27s

Google mobile app campaigns - Location & language

Platform demonstration
times-icons03m 18s

Google mobile app campaigns - Dates

Platform demonstration
times-icons02m 09s

Google mobile app campaigns - Budget & bidding

Platform demonstration
times-icons06m 36s

Google mobile app campaigns - Create ad groups & assets

Platform demonstration
times-icons07m 46s

Google mobile app campaigns - Review

Platform demonstration
times-icons01m 37s

Google mobile app campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons02m 49s

Google mobile app campaigns - Summary

Lecture
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Google advertising campaigns - smart

0h 18m

How to run Google smart advertising campaigns

Lecture
times-icons01m 31s

Google smart campaigns - Setup & landing page

Platform demonstration
times-icons02m 31s

Google smart campaigns - Goal

Platform demonstration
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Google smart campaigns - Ad creation

Platform demonstration
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Google smart campaigns - Keyword themes

Platform demonstration
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Google smart campaigns - Location targeting

Platform demonstration
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Google smart campaigns - Budget

Platform demonstration
times-icons01m 47s

Google smart campaigns - Review

Platform demonstration
times-icons55s

Google smart campaigns - Summary

Lecture
times-icons50s

Google advertising campaigns - demand gen

1h 23m

Google demand generation advertising campaigns

Lecture
times-icons01m 31s

Google demand gen campaigns - Campaign setup

Platform demonstration
times-icons02m 52s

Google demand gen campaigns - Campaign goal

Platform demonstration
times-icons05m 56s

Google demand gen campaigns - Budget & dates

Platform demonstration
times-icons03m 59s

Google demand gen campaigns - Location & language

Platform demonstration
times-icons11m 59s

Google demand gen campaigns - Additional settings

Platform demonstration
times-icons08m 35s

Google demand gen campaigns - Audience targeting

Platform demonstration
times-icons20m 36s

Google demand gen campaigns - Campaign estimations

Platform demonstration
times-icons04m 19s

Google demand gen campaigns - Create ad

Platform demonstration
times-icons14m 31s

Google demand gen campaigns - Dashboard

Platform demonstration
times-icons02m 54s

Google demand gen campaigns - Edit campaign

Platform demonstration
times-icons05m 15s

Google demand gen campaigns - Summary

Lecture
times-icons01m 17s

Google advertising campaigns - shopping

0h 38m

How to run Google Shopping advertising campaigns

Lecture
times-icons55s

Google Shopping campaigns - The Merchant center

Platform demonstration
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Google Shopping campaigns - Create a Merchant center account

Platform demonstration
times-icons02m 18s

Google Shopping campaigns - Merchant center business data

Platform demonstration
times-icons02m 41s

Google Shopping campaigns - Merchant center roles

Platform demonstration
times-icons01m 47s

Google Shopping campaigns - Connect Merchant center with Google ads

Platform demonstration
times-icons01m 19s

Google Shopping campaigns - Upload multiple products to Merchant center

Platform demonstration
times-icons03m 25s

Google Shopping campaigns - Add products to Merchant center manually

Platform demonstration
times-icons04m 42s

Google Shopping campaigns - Merchant center dashboard

Platform demonstration
times-icons02m 59s

Google Shopping campaigns - Our products or ads on search

Platform demonstration
times-icons02m 42s

Google Shopping campaigns - Campaign setup

Platform demonstration
times-icons01m 20s

Google Shopping campaigns - Choosing our inventory

Platform demonstration
times-icons01m 45s

Google Shopping campaigns - Bidding & budget

Platform demonstration
times-icons02m 32s

Google Shopping campaigns - Different placements

Platform demonstration
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Google Shopping campaigns - Location

Platform demonstration
times-icons01m 31s

Google Shopping campaigns - Dates

Platform demonstration
times-icons01m 13s

Google Shopping campaigns - Ad group name & bid

Platform demonstration
times-icons01m 54s

Google Shopping campaigns - Dashboard

Platform demonstration
times-icons01m 03s

Google Shopping campaigns - Edit campaign

Platform demonstration
times-icons02m 02s

Google advertising campaigns - remarketing

1h 13m

How to run Google remarketing advertising campaigns

Lecture
times-icons02m 32s

Google remarketing - How we choose audiences

Platform demonstration
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Google remarketing - On Google Display network

Platform demonstration
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Google remarketing - On Google Display network with dynamic ads

Platform demonstration
times-icons08m 42s

Google remarketing - On YouTube

Platform demonstration
times-icons09m 13s

Google remarketing - On Discovery network

Platform demonstration
times-icons07m 48s

Google remarketing - On Search network

Platform demonstration
times-icons15m 29s

Google remarketing - On Search with dynamic ads

Platform demonstration
times-icons12m

Google remarketing - Summary

Platform demonstration
times-icons01m 09s

Google advertising campaigns - account optimization (CRO)

1h 22m

Google ads account overview & tuning

Platform demonstration
times-icons15m 51s

Google ads account - Shared library portfolio bid strategies

Platform demonstration
times-icons07m 24s

Google ads account - Shared library negative keywords

Platform demonstration
times-icons06m 57s

Google ads account - Shared library placement exclusion lists

Platform demonstration
times-icons07m 15s

Google ads account - Bulk actions rules

Platform demonstration
times-icons14m 44s

Google ads account - Measurment attribution

Platform demonstration
times-icons18m 57s

Google ads account - Reports

Platform demonstration
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Google ads account - Summary

Platform demonstration
times-icons02m 40s

Google advertising campaigns - performance optimization (CRO)

1h 0m

Google ad account performance checklist

Lecture
times-icons56s

Google ad account - Checking recommendations

Platform demonstration
times-icons05m 48s

Google ad account - Checking conversion tags

Platform demonstration
times-icons05m 46s

Google ad account - Checking audiences

Platform demonstration
times-icons05m 21s

Google search campaigns performance checklist

Lecture
times-icons53s

Google search performance - Custom dashboard for search ads

Platform demonstration
times-icons06m 21s

Google search performance - Campaigns budget & bidding

Platform demonstration
times-icons05m 48s

Google search performance - Search terms optimization

Platform demonstration
times-icons04m 29s

Google search performance - Ads relevance optimization

Platform demonstration
times-icons03m 52s

Google search performance - Ads copy optimization

Platform demonstration
times-icons03m 36s

Google search performance - Ads extensions optimization

Platform demonstration
times-icons04m 09s

Google search performance - Auction insights

Platform demonstration
times-icons13m 06s

Course summary & epilogue

0h 18m

Course summary

Lecture
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Course summary & epilogue - Benefits

Lecture
times-icons04m 47s

Course summary & epilogue - Certification

Lecture
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Course summary & epilogue - You & Knowcrunch

Lecture
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Course summary & epilogue - One last thing

Lecture
times-icons02m 40s

Professional instructors on Google advertising

Katerina

Katerina Haholaki

Client Partner, Zenith.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.

Nikos

Nikos Zakakis

Managing Partner, ISOMETRIK.