Eftychia Kalapothaki

Sales Manager, ICAP CRIF

As the Sales Manager of the Digital Marketing Department at ICAP CRIF, Eftychia is a pivotal force in integrating advanced sales techniques with digital marketing innovations. Boasting nearly a decade of specialized experience in digital marketing, with a particular focus on Google & Meta Ads and social media strategies, Eftychia has become a cornerstone of expertise and success within the industry.

In her role over the last ten years at ICAP CRIF, Eftychia has played a crucial role in elevating the digital marketing department to unprecedented levels of achievement. Her tenure has been characterized by remarkable sales growth, enhanced client relationships, and the development of cutting-edge digital marketing strategies that resonate with current trends and consumer demands.

Eftychia's method is deeply rooted in a comprehensive understanding of digital marketing mechanisms combined with an acute awareness of client needs and industry developments. This dual focus empowers her to lead her team in executing sales strategies that are not only innovative but also deeply attuned to the evolving digital marketplace. Her strategic prowess ensures the delivery of sustainable solutions that guarantee long-term prosperity for both ICAP CRIF and its diverse clientele.

Distinguished for her leadership, Eftychia cultivates an environment of teamwork and forward- thinking within her department. She is committed to promoting a culture where continuous education, adaptability, and collaborative innovation are paramount. This leadership style not only enhances her team's capabilities but also ensures they remain at the forefront of the digital marketing domain.