Ria Mylona

Senior Performance Marketer, Interamerican

Ria Mylona is a Senior Performance Marketer with eight years of experience in strategy development, campaign execution, and optimization across multiple digital marketing channels. With expertise in Google Ads, Meta Ads, and Google Analytics, she has successfully managed multi-million-euro media budgets, driving exceptional results for brands across various industries.

Ria holds a Bachelor of Science in Marketing and Communication from the Athens University of Economics and Business and is currently pursuing a Master’s degree in Cognitive Science at UOA. This interdisciplinary field enhances her ability to understand consumer behavior, decision-making processes, and user experience, allowing her to bring a data-driven, psychology-informed approach to digital marketing.

Currently leading performance marketing efforts at Interamerican, Ria plays a pivotal role in driving business growth through strategic paid media campaigns. Her contributions to the industry have been recognized with a Gold Peak Award, and her work has been featured in Think with Google.