Πρόγραμμα εκπαίδευσης στο Google Analytics 4

Αυτή η πολυβραβευμένη εκπαίδευση είναι ένα 100% προ-ηχογραφημένο, video-on-demand e-learning course που το παρακολουθείς με τον δικό σου ρυθμό. Τα βίντεο και τα αρχεία είναι στα ελληνικά. Αναγνωρίζεται διεθνώς γιατί δημιουργεί αξιόπιστους digital marketing analysts. Το πρόγραμμα προσφέρει μια δομημένη, πρακτική προσέγγιση για να κατακτήσεις το Google Analytics 4, από το setup μέχρι την προχωρημένη ανάλυση και βελτιστοποίηση. Επειδή το παρακολουθείς με τον δικό σου ρυθμό, μαθαίνεις από το σπίτι, ξεκινώντας και σταματώντας όποτε θέλεις.

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Το course διαθέτει πρόγραμμα σπουδών επιπέδου EQF Level 6 curriculum. Περιλαμβάνει απαραίτητο υλικό, όπως εξειδικευμένες στρατηγικές, μοντέλα τιμολόγησης, αναφορές μετρικών και γλωσσάρια. Με την επιτυχή ολοκλήρωση των εξετάσεων, αποκτάς επαγγελματικό πιστοποιητικό που πιστοποιεί την τεχνογνωσία σου στον τομέα.

Οφέλη για την καριέρα

Ολοκληρώνοντας αυτό το course digital marketing, μπορείς να ξεκινήσεις καριέρα ως full-stack επαγγελματίας και να αποκτήσεις πρόσβαση σε εκατοντάδες θέσεις εργασίας. Συνεργαζόμαστε με περισσότερα από 1.000 στελέχη προσλήψεων (recruiters, brands και agencies) που προτιμούν να προσλαμβάνουν αποφοίτους της Knowcrunch.

Υποστήριξη αποφοίτων & κοινότητας

Οι απόφοιτοι απολαμβάνουν ισόβιες εκπτώσεις στα εκπαιδευτικά προγράμματα και πρόσβαση σε νέα project briefs και συνεργασίες με πελάτες. Επιπλέον, προσφέρουμε δωρεάν, ισόβια events ερωτήσεων-απαντήσεων (Q&A) και networking, για να μένεις συνδεδεμένος με την κοινότητα.

Πρόσβαση σε εισηγητές & αρχεία

Καθ' όλη τη διάρκεια της εκπαίδευσης, έχεις πρόσβαση σε έμπειρους εισηγητές μέσω ομάδας στο Facebook, για καθοδήγηση. Το syllabus, τα βίντεο και τα αρχεία ενημερώνονται διαρκώς, ώστε να έχεις πάντα την πιο επίκαιρη πληροφορία. Η πρόσβαση στο syllabus και στα αρχεία είναι διαθέσιμη αποκλειστικά κατά τη διάρκεια του course.

Skills you'll gain

UTMs Tracking

Google Analytics 4

Start your career as

Digital Marketing Analyst

A digital marketing analyst is a data-driven professional who monitors digital performance to turn raw data into actionable insights. They prioritize understanding deep metrics over high-level KPIs to explain the "why" behind campaign performance and generate comprehensive reports for stakeholders. This role is typically T-shaped (possessing a broad understanding of marketing channels with deep expertise in data visualization and analytics tools) or V-shaped (combining analytics with technical implementation and data science). Because they provide the evidence needed for strategic decisions, these professionals are in high demand within brands/agencies or as specialized independent freelancers.

The average annual gross salaries in the USA: entry-level positions, from $48,000 mid-level positions, from $75,000 senior-level positions: from $125,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €36,000 mid-level, from €58,000 senior-level, from €95,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €18,000 mid-level, from €34,000 senior-level, from €58,000 and the freelancers start from €35 per hour.

Course content

12h•152 lessons

Welcome

LECTURE

01m 16s

Course overview - About us

LECTURE

03m 32s

Course overview - Your course

LECTURE

02m 27s

Course overview - Your certification

LECTURE

01m 25s

Course overview - Our community

LECTURE

05m 51s

Google Analytics 4 administration

LECTURE

46s

GA4 - Create account

PLATFORM DEMONSTRATION

11m 45s

GA4 - Use demo account

PLATFORM DEMONSTRATION

04m 19s

GA4 - Dashboard & menus

PLATFORM DEMONSTRATION

09m 29s

GA4 - Account details

PLATFORM DEMONSTRATION

04m 08s

GA4 - Account access

PLATFORM DEMONSTRATION

07m 36s

GA4 - Account history & trash

PLATFORM DEMONSTRATION

04m 39s

GA4 - Property details

PLATFORM DEMONSTRATION

05m 22s

GA4 - Property access & history

PLATFORM DEMONSTRATION

05m 22s

GA4 - Property scheduled emails

PLATFORM DEMONSTRATION

04m 34s

GA4 - Data stream

PLATFORM DEMONSTRATION

06m 12s

GA4 - Data collection

PLATFORM DEMONSTRATION

07m 36s

GA4 - Data import

PLATFORM DEMONSTRATION

07m 46s

GA4 - Data retention & deletion

PLATFORM DEMONSTRATION

07m 24s

GA4 - Data filters

PLATFORM DEMONSTRATION

07m 16s

GA4 - Data display attribution settings

PLATFORM DEMONSTRATION

05m 57s

GA4 - Data display reporting identity

PLATFORM DEMONSTRATION

02m 55s

GA4 - Links

PLATFORM DEMONSTRATION

05m 08s

GA4 - Summary

PLATFORM DEMONSTRATION

01m 52s

Google Analytics 4 events & key events

PLATFORM DEMONSTRATION

41s

GA4 events - Automated & enhanced default events

PLATFORM DEMONSTRATION

06m 53s

GA4 Events & key events - Report settings & custom dimensions

PLATFORM DEMONSTRATION

08m 08s

GA4 events - Events

PLATFORM DEMONSTRATION

02m 08s

GA4 events - Page views

PLATFORM DEMONSTRATION

06m 01s

GA4 events - Scrolls

PLATFORM DEMONSTRATION

02m 06s

GA4 events - Outbound clicks

PLATFORM DEMONSTRATION

03m 24s

GA4 events - Site search

PLATFORM DEMONSTRATION

05m 06s

GA4 events - Form interactions

PLATFORM DEMONSTRATION

03m 15s

GA4 events - Video engagement

PLATFORM DEMONSTRATION

03m 45s

GA4 events - File downloads

PLATFORM DEMONSTRATION

03m 21s

GA4 events - First visit

PLATFORM DEMONSTRATION

02m 47s

GA4 events - Session start

PLATFORM DEMONSTRATION

02m 46s

GA4 events - User engagement

PLATFORM DEMONSTRATION

02m 05s

GA4 events - Other recommended events

PLATFORM DEMONSTRATION

03m 08s

GA4 events - Other custom events

PLATFORM DEMONSTRATION

05m 11s

GA4 events - Create a custom event

PLATFORM DEMONSTRATION

06m 08s

GA4 events - Common events

PLATFORM DEMONSTRATION

04m 12s

GA4 events - Set key events

PLATFORM DEMONSTRATION

04m 59s

GA4 events - Summary

LECTURE

43s

Google Analytics 4 dimensions & metrics

LECTURE

30s

GA4 measurements - Adjusting report settings

PLATFORM DEMONSTRATION

05m 28s

GA4 measurements - Dimensions

PLATFORM DEMONSTRATION

01m 39s

GA4 measurements - Metrics

PLATFORM DEMONSTRATION

02m 18s

GA4 measurements - Users, sessions, events measurement

PLATFORM DEMONSTRATION

05m 52s

GA4 measurements - Source

PLATFORM DEMONSTRATION

03m 18s

GA4 measurements - Medium

PLATFORM DEMONSTRATION

04m 37s

GA4 measurements - Campaign

PLATFORM DEMONSTRATION

04m 58s

GA4 measurements - Default channel group

PLATFORM DEMONSTRATION

07m 16s

GA4 measurements - Direct default channel group

PLATFORM DEMONSTRATION

05m 05s

GA4 measurements- Display default channel group

PLATFORM DEMONSTRATION

03m 10s

GA4 measurements- Organic search default channel group

PLATFORM DEMONSTRATION

03m 06s

GA4 measurements - Organic social default channel group

PLATFORM DEMONSTRATION

04m 28s

GA4 measurements- Paid search default channel group

PLATFORM DEMONSTRATION

04m 17s

GA4 measurements- Paid social default channel group

PLATFORM DEMONSTRATION

02m 17s

GA4 measurements - Email default channel group

PLATFORM DEMONSTRATION

02m 13s

GA4 measurements - Referral default channel group

PLATFORM DEMONSTRATION

05m 25s

GA4 measurements - SMS default channel group

PLATFORM DEMONSTRATION

02m 42s

GA4 measurements - Cross network default channel group

PLATFORM DEMONSTRATION

05m 16s

GA4 measurements - Session

PLATFORM DEMONSTRATION

01m 19s

GA4 measurements - Average session duration

PLATFORM DEMONSTRATION

03m 32s

GA4 measurements - Session engagement rate

PLATFORM DEMONSTRATION

03m 59s

GA4 measurements - Bounce rate

PLATFORM DEMONSTRATION

05m 29s

GA4 measurements - User

PLATFORM DEMONSTRATION

05m 54s

GA4 measurements - User new & returning

PLATFORM DEMONSTRATION

03m 01s

GA4 measurements - Summary

LECTURE

01m 45s

Google Analytics 4 understanding measurements

LECTURE

41s

GA4 basics - Understanding traffic measurement

PLATFORM DEMONSTRATION

08m 32s

GA4 basics - Understanding conversions measurement

PLATFORM DEMONSTRATION

11m 38s

GA4 basics - Understanding content measurement

PLATFORM DEMONSTRATION

05m 23s

GA4 basics - Understanding visitors sources

PLATFORM DEMONSTRATION

12m 31s

GA4 basics - Understanding limitations & reliability

PLATFORM DEMONSTRATION

12m 59s

GA4 basics - Summary

LECTURE

43s

Google Analytics 4 lifecycle reports

PLATFORM DEMONSTRATION

01m 37s

GA4 reports - Realtime

PLATFORM DEMONSTRATION

11m 06s

GA4 reports - Dates & comparisons

PLATFORM DEMONSTRATION

10m 29s

GA4 reports - Data tables sorting, search & customization

PLATFORM DEMONSTRATION

14m 37s

GA4 reports - Acquisition

PLATFORM DEMONSTRATION

15m 48s

GA4 reports - Engagement

PLATFORM DEMONSTRATION

15m 51s

GA4 reports - Monetization

PLATFORM DEMONSTRATION

14m 01s

GA4 reports - Retention

PLATFORM DEMONSTRATION

05m 57s

GA4 reports - User attributes

PLATFORM DEMONSTRATION

09m 11s

GA4 reports - User tech

PLATFORM DEMONSTRATION

09m 10s

GA4 reports - Sharing reports

PLATFORM DEMONSTRATION

06m 27s

GA4 reports - Summary

LECTURE

02m 41s

Monitoring UTMs

LECTURE

35s

GA4 UTMs - Finding UTMs in reports

LECTURE

02m 10s

GA4 UTMs - Checking our source & medium

PLATFORM DEMONSTRATION

02m 01s

GA4 UTMs - Checking our campaigns

PLATFORM DEMONSTRATION

01m 49s

GA4 UTMs - Combining campaigns with source & medium

LECTURE

03m 05s

GA4 UTMs - Advanced analysis in explorations

PLATFORM DEMONSTRATION

06m 48s

GA4 UTMs - Google ads autotagging and UTMs without conflicts

PLATFORM DEMONSTRATION

04m 01s

GA4 UTMs - Summary

LECTURE

04m 01s

Custom channel group

PLATFORM DEMONSTRATION

01m 57s

GA4 custom channel - Create custom channel group

PLATFORM DEMONSTRATION

01m 40s

GA4 custom channel - Create custom channel

PLATFORM DEMONSTRATION

03m

GA4 custom channel - Rules & conditions

PLATFORM DEMONSTRATION

06m 11s

GA4 custom channel - Apply rules

PLATFORM DEMONSTRATION

10m 18s

GA4 custom channel - Custom channel group example

PLATFORM DEMONSTRATION

05m 33s

GA4 custom channel - Summary

LECTURE

01m 32s

Exploration reports

PLATFORM DEMONSTRATION

34s

GA4 explorations - Exploration report overview

PLATFORM DEMONSTRATION

01m 43s

GA4 explorations - Create exploration report

PLATFORM DEMONSTRATION

02m 44s

GA4 explorations - Dimensions, metrics and segments

PLATFORM DEMONSTRATION

03m 20s

GA4 explorations - Segments

PLATFORM DEMONSTRATION

01m 21s

GA4 explorations - Build a segment

PLATFORM DEMONSTRATION

06m 13s

GA4 explorations - Free form tables

PLATFORM DEMONSTRATION

12m 44s

GA4 explorations - Free form dashboards

PLATFORM DEMONSTRATION

03m 47s

GA4 explorations - Funnel report

PLATFORM DEMONSTRATION

01m 38s

GA4 explorations - Build a funnel

PLATFORM DEMONSTRATION

11m 03s

GA4 explorations - Path exploration

PLATFORM DEMONSTRATION

01m

GA4 explorations - Path exploration starting point

PLATFORM DEMONSTRATION

06m 26s

GA4 explorations - Path exploration ending point

PLATFORM DEMONSTRATION

04m 49s

GA4 explorations - Cohort report

PLATFORM DEMONSTRATION

09m 31s

GA4 explorations - Share & edit

PLATFORM DEMONSTRATION

05m 09s

GA4 explorations - Summary

PLATFORM DEMONSTRATION

01m

Google Analytics 4 audiences

PLATFORM DEMONSTRATION

54s

GA4 audiences - Admin panel

PLATFORM DEMONSTRATION

02m 12s

GA4 audiences - Build an audience

PLATFORM DEMONSTRATION

03m 09s

GA4 audiences - Rules & conditions

PLATFORM DEMONSTRATION

08m 05s

GA4 audiences - Buid an audience from segment

PLATFORM DEMONSTRATION

06m 31s

GA4 audiences - Build an audience event

PLATFORM DEMONSTRATION

04m 32s

GA4 audiences - Audience as report filter

PLATFORM DEMONSTRATION

02m 26s

GA4 audiences - Summary

LECTURE

59s

Google Analytics 4 advertising

PLATFORM DEMONSTRATION

01m 11s

GA4 advertising - Dashboard

PLATFORM DEMONSTRATION

03m 25s

GA4 advertising - Key event performance

PLATFORM DEMONSTRATION

05m 06s

GA4 advertising - Key event attribution path

PLATFORM DEMONSTRATION

06m 08s

GA4 advertising - Key event modeling

PLATFORM DEMONSTRATION

07m 15s

GA4 advertising - Conversion reports

PLATFORM DEMONSTRATION

04m 22s

GA4 advertising - Budgeting

PLATFORM DEMONSTRATION

02m 22s

GA4 advertising - Conversion management

PLATFORM DEMONSTRATION

01m 29s

GA4 advertising - Advertising segments

PLATFORM DEMONSTRATION

01m 49s

GA4 advertising - Summary

LECTURE

54s

GA4 advanced optimization

LECTURE

50s

GA4 optimization - Data redaction

PLATFORM DEMONSTRATION

03m 28s

GA4 optimization - Data redact investigation

PLATFORM DEMONSTRATION

02m 16s

GA4 optimization - Session timeout optimization

PLATFORM DEMONSTRATION

06m

GA4 optimization - Annotations

PLATFORM DEMONSTRATION

03m 55s

GA4 optimization - Custom definitions dimensions

PLATFORM DEMONSTRATION

GA4 optimization - Custom definitions calculated metrics

PLATFORM DEMONSTRATION

05m 18s

GA4 optimization - Debug view

PLATFORM DEMONSTRATION

05m 53s

GA4 optimization - Summary

LECTURE

01m 05s

Course summary

LECTURE

33s

Course summary - Rate us

LECTURE

02m

Course summary - Alumni

LECTURE

01m 13s

Course summary - Certification

LECTURE

02m

Course summary - Summary

LECTURE

02m 01s

Απόκτησε το Professional Certificate σου

Brands we trained

Two professionals collaborating and smiling while reviewing content on a laptop in an office.

Best Seller

E-LEARNING

Masterclass in Digital & AI Marketing

•

4.8

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•

127h

1,790€

E-LEARNING

Digital Marketing Reporting

•

0.0

(0)

•

350€

INCLUDES

Όλα όσα περιλαμβάνονται στο regular ticket

Έκπτωση για ανέργους & φοιτητές

Απαιτείται επιβεβαίωση επιλεξιμότητας πριν την έγκριση

Google Analytics 4

Self-paced e-learning course

Πρόγραμμα εκπαίδευσης στο Google Analytics 4

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Οφέλη για την καριέρα

Υποστήριξη αποφοίτων & κοινότητας

Πρόσβαση σε εισηγητές & αρχεία

Skills you'll gain

Start your career as

Digital Marketing Analyst

Course content

Απόκτησε το Professional Certificate σου

Brands we trained

You might also like

Masterclass in Digital & AI Marketing

1,790€

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350€

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Πρόγραμμα εκπαίδευσης στο Google Analytics 4

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Οφέλη για την καριέρα

Υποστήριξη αποφοίτων & κοινότητας

Πρόσβαση σε εισηγητές & αρχεία

Skills you'll gain

Start your career as

Digital Marketing Analyst

Course content

Course overview & welcome14m 31s