Managing Partner, HORECA MARKET
During her professional journey Alexandra has focused on listening and monitoring the needs of people and companies in order to be able to help them evolve and achieve their goals by using the best suitable strategy.
She has 13 years of experience in Marketing, Advertising and Business Development and has worked for Media Groups such as Alpha TV, Athens Voice and Radio Thessaloniki. Digital Marketing and Advertising fascinated her as the means to accomplish more growth for businesses. She has managed various projects over different kind of industries as a Marketing Consultant and has gained experience on setting up a business and developing strategies to cope with the many different challenges it faces from A to Z. Being a team player open to new collaborations while adopting state of the art technologies and investing in people with creativity and vision is the best way to grow.
She is co-founder and Marketing & Business Development Director of the B2B platform www.horecamarket.gr and alongside works as a Digital Marketing & Communication consultant focused on E- Commerce and Digital Marketing strategy. She has studied Public Relations & Communication and is an alumni of Knowcrunch Digital & Social Media Diploma.
She believes that everyone should follow their instinct, walk their own path and never stop learning. Being kind & empathetic, treasuring your friends, exploring the world, having patience and a good sense of humor are assets that will bring you a long way.
Alexandra Karasaridou teaches:
- The important metrics for all digital marketing tactics & strategies
- How to report digital marketing KPIs & metrics to your clients
- How to use Google Data Studio to design and share reports with your clients
- Generate a digital and social media report for social media marketing and advertising campaigns results
- Present your digital and social media report
- How to run advertising campaigns on affiliate networks (affiliate marketing)