Head of Digital & 360 advertising, THE NEWTONS LABORATORY
Panos is a creative professional focused on growing in the field of digital marketing, web technology, mobile applications, web design and social media strategies and execution. Advertising professional with over 14 years of experience working in 360 advertising and digital agencies. Senior marketeer with an expertise in transforming brands, passionate about online innovation and finding new ways to reverse customer behaviors.
A strategist at heart, with broad experience in handling cross-functional teams across digital campaigns, positioning and communication projects that make the difference for a brand.
Well positioned to serve clients’ evolving communication needs to a broad range of brands in a wide range of sectors. Acquiring deep knowledge of consumer behavior and habits as a marketing professional enables him to apply with an ability to “translate figures into trends” a holistic digital communication approach helping clients to build their brands and grow their businesses in the rapidly changing communications landscape.
Has experience on developing content management systems, digital media management systems, web traffic analysis and forecasting, Search Engine Optimization (SEO), Marketing and developing a proactive and interactive Social Media Strategy for any type of company involving Community Management, Influencers, Reputation monitoring, Social listening, Content Strategies, Content Activation, e-Commerce and Crisis Management.
Currently leading the Digital & 360 teams at The Newtons Laboratory from 2016 .
Key current clients: OPAP, Piraeus Bank, Lidl Hellas, NN, Wind, Kotsovolos, Protergia, Vivartia (Milko & Goody’s), Mondelez, BSH and more. Clients handled in the past: OTE, Unilever, Jotis, Interamerican, Folli & Follie, Ferrero, AB Vasilopoulos, Friesland Campina (Nounou), Pepsico, MTN & Germanos group of companies (Public, Multirama, Getitnow).
Panos Alefragis teaches:
- The Content Marketing Strategy
- The Content Marketing Strategy Workshop