Digital Marketing Fundamentals

Video-on-demand e-learning course

Advanced digital marketing fundamentals course.

An advanced professional course on digital marketing fundamentals. This course offers step-by-step tutorials on how digital marketing works.

Course learning outcomes

After completing this course:

  • You will be able to fully understand what digital marketing includes.
  • You will have the ability to identify the different digital marketing tactics.
  • You will demonstrate the ability to evaluate digital marketing results.
  • You will be ready to integrate and apply digital marketing strategy.

6 months access to videos & files

Get all the time you need to watch and review our training many times. Complete faster than others and boost your speed to market.

Training delivery: online via pre-recorded video on demand

Study and learn from the comfort of your home with prerecorded learning. Start and stop anytime you want, any hour of the day. You have 6 months to complete your course, all the time you need in order to watch and review our training many times. Complete faster than others and boost your speed to market.

Course academic level

This course is an EQF 5 level training program and has an exceptional syllabus. Inspired by the top universities and driven by the latest updates in the digital & social media marketing industry.

Thrive with industry-recognized credentials

Organizations are assured of the quality and excellent reputation of this training. It has a long track record as a catalyst for change and is trusted by thousands of top agencies, brands and corporations. Meet employers’ expectations by gaining real practical experience.

Our awards

'Best Digital Marketing Education' in Greece, Social Media World Awards.
'Best Digital Marketing E-learning Course' in Greece, Education Leaders Awards.

  • 6 months access to videos & files

  • Watch anytime from desktop or mobile

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

  • 5 hours of videos

  • No exams

  • 18 students also took this course

Syllabus Manager

Tolis Aivalis

The benefits of enrolling in Digital Marketing Fundamentals course


Access to unique presentations & bonus files


Access for 6 months


Talk and interact with instructors on a Facebook group or during live Q&As


Priority for job openings



Our alumni gets free tickets for monthly mix & match or meetup events


Our alumni gets free tickets for annual recap events or congresses


First option for business deals (requests for proposals)

Step-by-step topics about digital marketing fundamentals

Digital Marketing Mindset

The digital marketing


The digital marketing - The marketing mix (4Ps)


The digital marketing - Websites


The digital marketing - Landing pages


The digital marketing - Search engine optimization


The digital marketing - Conversions


The digital marketing - Marketing objectives


The digital marketing - Content marketing


The digital marketing - Social media marketing


The digital marketing - Advertising campaigns


The digital marketing - Influencer marketing


The digital marketing - Email & mobile marketing


The digital marketing - Monitoring & reporting


The digital marketing - Summary


The online phenomena


The online phenomena - Crowdsourcing


The online phenomena - How crowdsourcing works


The online phenomena - Viral


The online phenomena - Longtail


The online phenomena - How longtail changes entrepreneurship


The online phenomena - How longtail changes content production


The online phenomena - How longtail changes searching


The online phenomena - How longtail changes advertising


The online phenomena - Artificial Intelligence


The online phenomena - How artificial Intelligence changes everything


The online consumer & target audience


Online consumer - Buyer personas


Online consumer - Buyer personas examples


Online consumer - Customer journey


Online consumer - Customizing our strategy for customer journey


The marketing & sales funnel


The marketing & sales funnel - Digital marketing for your funnel


The marketing & sales funnel - How it works in real life


The digital marketing mindset section summary


Professional specialized instructors on Digital Marketing Fundamentals


Tolis Aivalis

Managing Partner, AIVAL.COM.

Frequent questions & answers about Digital Marketing Fundamentals course

Before enrolling

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between this in-class course and your e-learning masterclass?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

Τhe differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our courses. During your learning, you might come across many useful tools for your progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.


Do I get a certification?

Students receive a certificate of completion after watching all videos given in the free courses.

Can I download my certification?

Yes, you can download your certification through your account.

What does my certification writes on it?

Here is a sample of our certification: [IMAGE]

Prices & payments

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.x. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

After the course

Can I have access to the teaching material after I complete a course?

Since the program is free, you can simply enrol again, and gain 6 more months access anytime you wish.

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

G-app Registration

This event is only for students who have a special coupon by the Germanos G-app.